CN101977824B - Powered toothbrush package - Google Patents

Powered toothbrush package Download PDF

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Publication number
CN101977824B
CN101977824B CN200880128167.9A CN200880128167A CN101977824B CN 101977824 B CN101977824 B CN 101977824B CN 200880128167 A CN200880128167 A CN 200880128167A CN 101977824 B CN101977824 B CN 101977824B
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CN
China
Prior art keywords
described
unit
package
toothbrush
mark
Prior art date
Application number
CN200880128167.9A
Other languages
Chinese (zh)
Other versions
CN101977824A (en
Inventor
E·J·希门尼斯
A·曼蒂拉
T·巴克斯特
P·A·拉米雷斯罗扎诺
M·R·佩雷斯
Original Assignee
高露洁-棕榄公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by 高露洁-棕榄公司 filed Critical 高露洁-棕榄公司
Priority to PCT/US2008/057466 priority Critical patent/WO2009116997A1/en
Publication of CN101977824A publication Critical patent/CN101977824A/en
Application granted granted Critical
Publication of CN101977824B publication Critical patent/CN101977824B/en

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Classifications

    • BPERFORMING OPERATIONS; TRANSPORTING
    • B65CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65DCONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D75/00Packages comprising articles or materials partially or wholly enclosed in strips, sheets, blanks, tubes, or webs of flexible sheet material, e.g. in folded wrappers
    • B65D75/28Articles or materials wholly enclosed in composite wrappers, i.e. wrappers formed by associating or interconnecting two or more sheets or blanks
    • B65D75/30Articles or materials enclosed between two opposed sheets or blanks having their margins united, e.g. by pressure-sensitive adhesive, crimping, heat-sealing, or welding
    • B65D75/32Articles or materials enclosed between two opposed sheets or blanks having their margins united, e.g. by pressure-sensitive adhesive, crimping, heat-sealing, or welding one or both sheets or blanks being recessed to accommodate contents
    • B65D75/36Articles or materials enclosed between two opposed sheets or blanks having their margins united, e.g. by pressure-sensitive adhesive, crimping, heat-sealing, or welding one or both sheets or blanks being recessed to accommodate contents one sheet or blank being recessed and the other formed of relatively stiff flat sheet material, e.g. blister packages, the recess or recesses being preformed
    • BPERFORMING OPERATIONS; TRANSPORTING
    • B65CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65DCONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D75/00Packages comprising articles or materials partially or wholly enclosed in strips, sheets, blanks, tubes, or webs of flexible sheet material, e.g. in folded wrappers
    • B65D75/52Details
    • B65D75/54Cards, coupons, or other inserts or accessories
    • BPERFORMING OPERATIONS; TRANSPORTING
    • B65CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65DCONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D2201/00Means or constructions for testing or controlling the contents
    • BPERFORMING OPERATIONS; TRANSPORTING
    • B65CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65DCONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D2203/00Decoration means, markings, information elements, contents indicators
    • B65D2203/12Audible, olfactory or visual signalling means

Abstract

An oral care implement demonstration assembly includes a powered oral care implement, a package housing and a plurality of demonstration elements. The oral care implement demonstration assembly is configured to produce a visual demonstration effect when relative movement is provided between a first demonstration element and a second demonstration element. Among the visual effects that may be utilized is a Moire effect. Additionally, an associated method for demonstrating features of an oral care implement though one or more visual effects is described herein.

Description

Powered toothbrush package

Technical field

Present invention relates in general to a kind of package, and particularly relate to a kind of powered toothbrush package visually demonstrating function of toothbrush.Customer usually use comprise vision, desirability that the various perceptions of the sense of hearing and sense of touch are determined product.But at the point of purchase place of such as retail location, customer may not touch product completely because these products may be accommodated, held or be wrapped in packaging with from loss or damage.

Background technology

And usually indigestion and the motion associating motive power toothbrush head how to cause cleaning tooth concerning customer.Therefore, need a kind of packing of product and method, for demonstrating the function of motive power toothbrush to customer in the mode of easy perception.

The present invention relates to a kind of package for power product.In one aspect, a kind of powered toothbrush package visually demonstrates the function of toothbrush.

According to an aspect of the present invention, a kind of powered toothbrush package can adopt the form of oral care implement vibration demonstration assembly.In addition, this assembly can comprise a kind of correlation technique, for demonstrating the feature of oral care implement.

According to an aspect of the present invention, a kind of package for oral care implement has base component, and this base component has mark (indicia) associated with it.This marker configurations becomes to make: in response to the vibration input being suitable for being provided by this utensil, produce visual effect by this mark.In a kind of structure, this mark comprises the first module containing mark (marking) and the second unit containing mark.The relative motion provided between these unit impels these marks to provide visual effect to beholder.In a kind of example arrangement, provide this relative motion in response to the vibration input provided by oral care implement.

Another aspect of the present invention is about a kind of oral care implement vibration demonstration assembly, as described herein, and it comprises power oral care implement, package housing and multiple vibration demonstration unit.This oral care implement presentation component can be configured to produce vision demonstration effect at the first vibration demonstration unit relative to during the second vibration demonstration block operation.Moire effect (Moir é effect) is one of visual effect that can be provided by this presentation component.

Another aspect of the present invention is about a kind of oral care implement presentation component, and it comprises motive power toothbrush, product package, the visual presentation plug-in unit with visual element and the visual presentation reference unit with user input apparatus.In addition, when one causes visual effect relative to the motion of another one, a part for visual presentation plug-in unit visually can cover a part for visual presentation reference unit.

Another aspect of the present invention is about a kind of method demonstrating the vibration of oral care implement.Provide a kind of package, it holds the power oral care implement with user input apparatus.First demonstration unit and the second demonstration unit are operationally associated with this package and this utensil.The method comprises: vibrate to make this oral care implement via this user input apparatus, and provides the relative motion between the first demonstration unit and the second demonstration unit to produce visual effect.

According to another aspect of the present invention, the method can comprise: by making multiple vibration demonstration unit relative to other vibration demonstration block operation to produce multiple visual effect, thus producing various visual effect, these visual effects comprise the visual effect simultaneously providing the combination of the motion of the visual presentation thing of such as Moire effect and toothbrush form such.

Therefore, these aspects of the present invention provide the packing of product effectively can passing on the feature of product, parts and/or potential use to the potential consumer at point of sale place.Therefore, customer is buying when they have seen the product demonstrated in exemplary environment for use and will usually feel more comfortable.Adopt principle of the present invention, utilize the packing of product can carry out the reception and registration of product attribute and the demonstration of product use.

More other features and advantages of the present invention will be understood by description with reference to the accompanying drawings.

Accompanying drawing explanation

Fig. 1 is the diagrammatic elevation view according to powered toothbrush package of the present invention, and it can be the form of oral care implement presentation component;

Fig. 2 is the illustrative example of moire pattern used in this invention;

Fig. 3 is the illustrative example of another moire pattern used in this invention;

Fig. 4 is the parts of Toothbrush package part assembly of the present invention and the transparent view of toothbrush;

Fig. 5 is the exploded drawings of toothbrush shown in Fig. 4 and package assembly;

Fig. 6 is the end elevation of toothbrush shown in Fig. 4 and package assembly, and wherein, toothbrush is contained in package;

Fig. 7 is the front elevation of another kind of structure of the present invention, it illustrates parts and the toothbrush of Toothbrush package part assembly;

Fig. 8 is the base component of the part of Toothbrush package shown in Fig. 7 assembly;

Fig. 9 is the mobile unit of the part of Toothbrush package shown in Fig. 7 assembly;

Figure 10 is the front elevation of toothbrush shown in Fig. 7 and Toothbrush package part assembly, and it forms oral care implement vibration demonstration assembly, and this assembly is in unactivated state;

Figure 11 is the front elevation of assembly shown in Figure 10, and wherein this assembly is in state of activation to produce visual effect;

Figure 12 is the transparent view of the another kind of structure of toothbrush of the present invention and package assembly;

Figure 13 is shown in Figure 12 and comprises the toothbrush of lid and the end elevation of package assembly;

Figure 14 is the transparent view of the another kind of structure of toothbrush of the present invention and package assembly;

Figure 15 is shown in Figure 14 and comprises the toothbrush of lid and the end elevation of package assembly;

Figure 16 is the transparent view of the another kind of structure of toothbrush of the present invention and package assembly;

Figure 17 is the end elevation of toothbrush shown in Figure 16 and package assembly;

Figure 18 is the transparent view of the another kind of structure of toothbrush of the present invention and package assembly;

Figure 19 is the end elevation of toothbrush shown in Figure 18 and package assembly;

Figure 20 is the partial elevation view of the another kind of structure of toothbrush of the present invention and package assembly;

Figure 21 is the toothbrush of Figure 20 and the end elevation of package assembly, it illustrates the toothbrush be in base component;

Figure 22 is the partial elevation view of the another kind of structure of toothbrush of the present invention and package assembly;

Figure 23 is the toothbrush of Figure 22 and the end elevation of package assembly, it illustrates the toothbrush be in base component;

Figure 24 is the transparent view of the another kind of structure of toothbrush of the present invention and package assembly;

Figure 25 illustrates a series of exemplary pattern of Toothbrush package part assembly used in the present invention; With

Figure 26 illustrates another serial exemplary pattern of Toothbrush package part assembly used in the present invention.

Detailed description of the invention

The several structure of package assembly is disclosed in Fig. 1-2 6.These structures can comprise oral care implement, such as toothbrush, tongue cleaner and other relevant devices, and these are all illustrated in the packing of product usually for purchase.

In some example arrangement such as shown in Fig. 1, package assembly for holding oral care implement, such as motive power toothbrush.As described in more detail below like that, package assembly utilizes the visual signature that the relative motion of mark provides unique.Should be appreciated that principle of the present invention can also be used for the product of other type various, wherein these product utilizations mark provides visual effect.

Fig. 2 with Fig. 3 exemplifies such concept: on identical or different pattern (design), superpose repetitions patterns (such as wire grid) to produce the different pattern of the composition pattern independent from it.Such outward appearance can be produced, i.e. the point that intersects with low-angle through initial line of a set of new line, thus make human eye can perceptible markings distortion or flicker, such as print or the high-contrast image of display.Such as in fig. 2, first set line 1 is superimposed upon on the second cover line 2.Similarly in figure 3, first set line 3 is superimposed upon on the second cover line 4.Can find out, the line of the corresponding cover in Fig. 2 and Fig. 3 presents different forms.As apparent in Fig. 2 and Fig. 3, the superposition of the line of these corresponding covers defines the visually-perceptible of human eye.This visually-perceptible or effect are commonly referred to Moire effect 5.Therefore, the often cover line 1,2,3,4 being positioned to produce Moire effect 5 can be called moire pattern 6.Moire effect 5 can occur in the line of two covers or more cover, point or dependency structure different in relative size, angle or interval etc. time.

In fig. 2, first set line 1 can be described as parallel vertical curve, and the second cover line 2 can be described as wave line.First set line 1 is superimposed upon on the second cover wave line 2.Contrast in this curvature creates described visual Moire effect 5.When two cover curves 3,4 superposed on one another time, Moire effect 5 also produces in figure 3.Although two cover lines 3,4 in Fig. 3 roughly can be described as curve, this two covers line 3,4 has different specific features, and described specific features comprises position and amount of curvature.When this two covers line 3,4 superposed on one another time, the change after the superposition of these features is readily perceptible by the human eye, thus produces Moire effect 5, apparent during as observed Fig. 3.Should be appreciated that each cover line 1,2,3,4 produces different Moire effects 5, as can be recognized when observing Fig. 2 and Fig. 3.It is also understood that according to the present invention, other Moire effect 5 using other to mark is possible, comprises hereafter other in greater detail other effect shown in figure.

Described Moire effect 5 can produce at occurring in nature in some cases, such as, when viewer looks over through window screening and watch another window screening or have the background of a certain characteristic.Moire effect 5 expressly can also use photographic process well known in the art, graphic-arts technique and/or reprography method and produce.

By producing and handle Moire effect 5 and using other visualization principle and technology, the packing of product of improvement, demonstration and displaying become possibility.Therefore, the preferred ambient demonstrating the method for optimizing of the use of the product of such as oral care implement and the use of demonstration oral care implement also becomes possibility.

Fig. 1 and Fig. 4-6 generally discloses a kind of example arrangement of package assembly of the present invention, and entirety by reference number 10 represents.In some configurations, package assembly 10 can also be designated as oral care implement vibration demonstration assembly 10.As being hereafter explained in more detail, the mark 16 that package assembly 10 generally includes filled product 12 (such as, can be the oral care implement of motive power toothbrush form), package 14 and operationally associates with filled product 12 and/or package 14.Mark 16 can take a number of different forms, comprise be comprised in such as plug-in unit additional member or demonstration unit on, this is hereafter further describing.

As discussed, in a kind of example arrangement of the present invention, to fill product 12 are oral care implements.Oral care implement can adopt the form of motive power toothbrush.Various motive power toothbrush is well known in the art, comprises battery powered toothbrush.

Motive power toothbrush 12 comprises head 18, main body 20 and head 18 is linked the neck 22 of main body 20.Head 18 also comprises base support 24 and comprises the cleaning element 26 of multiple cleaning element 28.These cleaning elements 28 can comprise bristle or other known elements for oral cavity cleaning.Cleaning element 28 can be made up of various poly-mer, nylon and/or other well-known auxiliary oral cavity (comprising tooth, gum and tongue) clean material that is commonly used to.Base support 24 serves as the supporting construction of cleaning element 28.In addition, as mentioned below, user's input that base support 24 is configured in response to being supplied to toothbrush 12 makes cleaning element 28 move.

Motive power toothbrush 12 can comprise and can rotate, vibrates, swings or the cleaning element 26 of translation.Cleaning element 28 can adopt following form: the bristle such as in standard toothbruss, or is arranged in the bristle on one or more rotation in base support 24, vibration, swing or member of translational, as known in the art.Alternately, the cleaning element 26 such as shown in Fig. 1 and Fig. 4 can be made to move along one or more axial direction or vibrate.The combination of translation, vibration and/or rotation can also be realized.

Power-driven mechanism and associated power source are housed in the main body 20 of oral care implement usually.Such as, toothbrush 12 can be compatible and/or utilize one or more alkaline batterys or various types of known chargeable battery 30 (Fig. 1) that can power to toothbrush 12.Motor or other known power generating mechanism (not shown) are linked cleaning element 26 and drive cleaning element 26 in described various mode.Therefore, for dissimilar oral care implement, cleaning element 26 can be made to rotate, vibrate or swing.Illustration in order to non-limited way and convenience to the description of the locomitivity (comprising the motion characteristics of cleaning element 26 and cleaning element 28) of oral care implement 12.

The main body 20 of toothbrush and neck 22 can be formed by single-piece or multi-part.The base support 24 of head 18 can also be formed as a part for integral type toothbrush 12.Toothbrush handle can be a part for main body 20 and can be formed by many features, and can have and improve finger and to hold with a firm grip the surface of ability of toothbrush.Enhancing element of holding with a firm grip can also be applied, comprise hold with a firm grip region and roughened surface or grooved surface.

As Fig. 1 and Fig. 4 further shown in, utilize in can user's input media 32 of press push button form make motive power toothbrush 12 be threaded to " opening (On) " position and " closing (Off) " position, this is known.User's input media 32 can comprise can press push button, switch, rotating disk, sliding part, knob and be used in other activating parts many of modifier state between " unlatching " and " closedown " position.

Shown in as further in Fig. 1 and Fig. 4-6, provide package 14 and carry out accommodating toothbrush 12.Package 14 can be taked various forms and usually have the housing for holding product.In a kind of example arrangement, package 14 comprises base component 34 and lid 36.Base component 34 is tabular component and usually supports toothbrush 12 by serving as the Backing member of toothbrush 12.Base component 34 can be formed by permitting multiple material and can be formed as being permitted various shape, size.In some configurations, base component 34 can comprise otch for toothbrush 12 to allow the tighter packing of product.

The lid 36 of package 14 is attached to base component 34 with collecting or accommodating toothbrush 12 in package 14.Lid 36 can be translucent or transparent material, and wherein buyer can see content or content at least partially when not opening or do not damage package 14.As Figure 4-Figure 6, lid 36 has arcuate part 38 to provide gap thus to be arranged on the oral care implement 12 that is accommodated between base component 34 and lid 36.Lid 36 can be taked various given shape and structure and can omit from the packing of product.As described in more detail below like that, the some parts of mark 16 can also be accommodated or support to lid 36.In addition, directiveness and informational material also can be housed within package 14, such as, between base component 34 and lid 36, and especially install along the inside face of lid 36.

If recognize from Fig. 4-6, toothbrush 12 is contained within package 14 and customer can see it through transparent cover 36.As described in more detail below, mark 16 operationally can associate with package 14, package 14 comprise one in base component 34 and lid 36 or both.

As discussed, powered toothbrush package 10 also comprises mark 16.For the sake of clarity, mark 16 eliminates from Fig. 4, but figure 5 illustrates.Mark 16 can take a number of different forms and can with the various structure being operative of package assembly 10 associate, comprise base component 34, lid 36 and toothbrush 12, this depends on the expectation visual effect that will produce.As further illustrated in fig. 5, mark 16 and can comprise first demonstration unit 40 with the first mark 42 and second demonstration unit 44 with the second mark 46.In such an embodiment, the first demonstration unit 40 is positioned on lid 36, and in a kind of preferred structure, this part of mark 16 is directly printed on lid 36.Demonstration unit 40 can regard visual presentation reference unit 40 as.And the second demonstration unit 44 is comprised on separating member, and this separating member can be called plug-in unit 48, because plug-in unit 48 is the components be separated with the basic element of character of package.Plug-in unit 48 can regard visual presentation plug-in unit 48 as.Plug-in unit 48 has generally flat top board 50, top board 50 has the second mark 46.Plug-in unit 48 also has a pair pendency side plate 52.As described in more detail below, these side plates 52 have inside arch so that be attached to head 18.In such an embodiment, the second demonstration unit 44 operationally associates with toothbrush 12 and is positioned below the first demonstration unit 40.Demonstration unit 40,44 can be positioned the diverse location place on package 14.If from Fig. 5 recognize such, the first demonstration unit 40 and the second demonstration unit 44 have is with similar pattern complementation mark 42,46.But these marks 42,46 forming mark 16 can be the unit of any visual perception, comprise complete line, point, symbol pattern, figure, legend, picture, symbol, colored cells and specific More's mark or moire pattern.Mark 16 is configured to provide visual effect to the customer observing package assembly 10.

As shown in Figure 5 and Figure 6, described each parts are attached to form package assembly 10.As for this structure discussed, the second demonstration unit 44 operationally associates with toothbrush 12.In a kind of example arrangement, plug-in unit 48 is connected to toothbrush 12, and its latus inframedium 52 is attached to head 18 via adhesives or other known attachment method.Plug-in unit 48 is attached removedly, and wherein customer after a purchase, can remove plug-in unit 48 after open package 14.As shown in Figure 6, top board 50 is positioned the top of cleaning element 26.With the second demonstration unit 44 of attachment toothbrush 12 then the base component 34 of packaged 14 be attached or support to otherwise.Then lid 36 is positioned at the top of toothbrush 12 and is attached to base component 34 by known attachment method.If recognize from Fig. 5 and Fig. 6, the first demonstration unit 40 with the first mark 42 is positioned at the top of the second demonstration unit 44 with the second mark 46.Therefore, these marks 42,46 are in visually overlapping structure or overlapping relationship.If necessary, these marks 42,46 can also be alignment or stagger slightly or interlock.More particularly, from least one vantage point of package assembly 10 outside, viewer understands the overlapping at least partially of perception demonstration unit 40,44.First mark 42 and second identifies 46 complementations, thus makes altogether time, and unit 40,44 provides visual effect to the customer observing package assembly 10.

By making demonstration unit 40,44 relative to each other move, handling the mark after superposition thus further, visual effect and the visual presentation of enhancing can be provided.Such as, demonstration unit 40,44 is made relative to each other to move to produce required visual effect with various speed, pattern and direction, and as described subsequently, to comprise the visual effect demonstrating oral care implement feature.Usually, when as a reference point for package 14 and observe time, can by make the one in demonstration unit 40,44 move and keep another unit to realize this relative motion in dead position.Alternately, these two demonstration unit 40,44 can be made all to move relative to package 14, usually carry out in the mode of association or complementation.

In a kind of example arrangement, the visual effect produced by relative motion relies on the user's input media being supplied to toothbrush 12, and wherein, package assembly 10 can be called oral care implement vibration demonstration assembly 10.Customer can press user's input media 32 by lid 36 and activate toothbrush 12 or toothbrush 12 is vibrated.Vibration is a kind of exemplary motion form.Upon activation, head 18 and cleaning element 26 just vibrate and move thus.Because the second demonstration unit 44 is attached on head 18, so the second demonstration unit 44 is also moved due to vibration.Therefore, in response to causing the user of vibration to input, between the second demonstration unit 44 and the first demonstration unit 40, there is relative motion.This relative motion between the component units of mark 16 provides lively dynamic vision effect to customer.In such configuration, demonstration unit 40,44 can be called vibration demonstration unit.First demonstration unit 40 keeps static, and this unit regards visual presentation reference unit as.If necessary, can by this structure conversely, wherein, the first demonstration unit 40 can be configured to move, and the second demonstration unit 44 becomes static using as with reference to unit.It is also understood that if necessary, these two demonstration unit 40,44 can be configured to move.Although the relative motion of mark component units creates the visual effect of enhancing, should be appreciated that the form of the single moire pattern (such as Fig. 2 and Fig. 3) that mark 16 can also be taked operationally to associate with package 14.The mark 16 with this form of overlapping pattern can be printed on base component 34 or lid 36 to produce visual effect to viewer.

Fig. 7-11 discloses another example arrangement of the present invention.The structure of similar in Fig. 7-11 in Fig. 4-6, and the like reference numerals of use 100 Reference numeral series represents by like.As shown in Figure 7, package assembly 100 mark 116 that generally includes motive power toothbrush 112, package 114 and operationally associate with toothbrush 112 and package 114.As discussed, mark 116 can take a number of different forms, and mark 116 in such an embodiment and comprise such supplementary features, these supplementary features produce the further visual effect providing more large impact to viewer.

Toothbrush 112 is substantially identical with the toothbrush 12 of Fig. 4-5, and description is above applicable to this structure.Similarly, package 114 is similar to the package 14 of Fig. 4-6, and generally includes the housing formed by base component 134 and lid 136.The shape and size of lid 136 are made into the cavity 137 defining and correspond to toothbrush 112 shape substantially.As previously mentioned, lid 136 is normally transparent.

Fig. 7-9 also show the mark 116 operationally associated with package assembly 100.In this particular exemplary structure, mark 116 associates with toothbrush 112 with base component 134.As Fig. 7 and Fig. 8 further shown in, mark 116 comprises first demonstration unit 140 with the first mark 142 and second demonstration unit 144 with the second mark 146.In such an embodiment, the first demonstration unit 140 is positioned on base component 134, and in a kind of preferred structure, demonstration unit 140 is directly printed on base component 134.Demonstration unit 140 can regard visual presentation reference unit 140 as.In addition, the first demonstration unit 140 comprises Part I 150, and the first mark 142 comprises the first pattern unit 152.As front discussion, mark 116 can comprise many different unit.These unit can comprise visual diagram, and it comprises photograph, drawing, picture, symbol, image, colour band, chart and other pattern.As Fig. 7 and Fig. 8 further shown in, the first demonstration unit 140 also comprises Part II 154, and Part II 154 has the mark of 156 (mouth especially opened) form in oral cavity.Oral cavity 156 comprises drawing tooth 157 and tongue 159.Oral cavity 156 is directly printed on base component 134.As described in more detail below, oral cavity 156 will cooperate with other demonstration unit.

Mark 116 also comprise as separating member, in plug-in unit the second demonstration unit 144 of 148 forms.Plug-in unit 148 can regard visual presentation plug-in unit 148 as.Plug-in unit 148 in this structure is generally flat components 148, this component has the second mark 146.Plug-in unit 148 is normally transparent or semitransparent.In addition, the second demonstration unit 144 comprises Part I 160, and the second mark 146 comprises the second pattern unit 162.In addition, the second demonstration unit 144 also comprises Part II 164, and Part II 164 has the mark in mini toothbrush 166 form.As described in more detail below like that, mini toothbrush 166 will cooperate with oral cavity 15.Mini toothbrush 166 can be integrated with pattern unit 162.Plug-in unit 148 also comprises cut out portion 168, and cut out portion 168 is sized to the head 118 that can receive toothbrush 112.In a kind of structure, cut out portion 168 is general hourglass shapes.In fig .9, cut out portion boundary line represents.Cut out portion is made into the part through the first pattern unit 152.

If recognize from Fig. 7-9, the first pattern unit 152 of the first demonstration unit 140 and the second pattern unit 162 of the second demonstration unit 144 are roughly complementary in shape.When assembling package assembly 100, pattern unit 152,162 is roughly overlapping and provide the visual effect of Moire effect form.Oral cavity 156 and mini toothbrush 166 also complimentary to one another.As discussed below, the various component units marking 116 cooperate to produce visual effect to the customer observing package assembly 100 mutually.

If recognize from Fig. 7 and Figure 10-11, described all parts is attached to form package assembly 100.Second demonstration unit 144 is attached to toothbrush 112, and wherein, cleaning element 126 receives with interference fit incision part 168.Toothbrush 112 is usually attached by base component 134 or supports.Lid 136 is placed in the top of toothbrush 112 and is attached to base component 134, and toothbrush 112 is received in the cavity 137 of lid 136.Notice, lid 136 is not shown in Figure 10 and Figure 11.

If recognize from Figure 10 and Figure 11, the second demonstration unit 144 is positioned at the top of the first demonstration unit 140.Especially, the overlapping first pattern unit 152 of the second pattern unit 162, produces visual effect thus.The corresponding line of these pattern unit can regard More's pattern as, and it just provides moire pattern after placing in an overlapping manner.Should be appreciated that as required, pattern unit 152,162 can align or stagger in Fig. 10.As further shown in fig. 10, mini toothbrush 166 is positioned near oral cavity 156.It is also understood that in Fig. 10, toothbrush 112 is in unactivated state.

Be similar to last structure, provide the feature of the further enhancing being fixed against user's input media 132.As shown in figure 11, after pressing user's input media 132 by lid 136, toothbrush 112 is activated and vibrates.Plug-in unit 148 is connected to the head 118 of toothbrush 112, thus the first pattern unit 152 is moved relative to the second static pattern unit 162, produces further visual effect thus.In addition, in response to this vibration, mini toothbrush 166 also moves in its vicinity relative to static oral cavity 156.

Especially, this vibration creates the visual effect that mini toothbrush 166 moves to tooth 157, as shown by arrow A.Therefore, when have activated toothbrush 112, mini toothbrush 166 appears to motion in oral cavity 157 and similarly is the tooth 157 in brush oral cavity 159 especially.Mark 116 produces this lively visual effect effectively to demonstrate the use of toothbrush 112.As in this illustrative example realize, visual effect (comprising Moire effect) can design and be chosen to visually to demonstrate to customer and pass on otherwise the motion that can not be understood by customer completely and vibration characteristic.Because toothbrush 112 has specific motion, vibration and swing characteristic, therefore moire pattern 20 is chosen to make visual effect be obvious in state of activation, as shown in Figure 11.After toothbrush 112 being set to unactivated state by user's input media 132, position shown in Figure 10 got back to by the plug-in unit 148 comprising the second pattern unit 162 and mini toothbrush 166.

Figure 12-24 discloses the other example arrangement of package assembly of the present invention.These structures have parts like the package component class with Fig. 1-13 substantially, and will use parts like similar Reference numeral representation class.These structures also use structure and are configured to produce the mark of visual effect, and comprise many modification of the structure about each package assembly.

Package assembly 200 disclosed in Figure 12 and Figure 13 has toothbrush 212, package 214 and mark 216.Mark 216 comprises first demonstration unit 240 with the first mark 242 be positioned on base component 234.Mark 216 also comprises plug-in unit 248, plug-in unit 248 has the second demonstration unit 244 that band second identifies 246.Plug-in unit 248 is included in the cut out portion 268 plug-in unit 248 departing from center.Demonstration unit 240,244 has roughly foursquare neighboring, but can have other shapes, comprises circle.In addition, 242,246 are identified in complementary whirlpool or curve form.Second demonstration unit 244 is attached to again head 218, and wherein, cleaning element 226 to be received in cut out portion 268 thus frictionally to engage cleaning element 226.Toothbrush 212 is supported by base component 234, and lid 236 is attached to base component 234.As shown in the figure, overlapping first demonstration unit 240 of the second demonstration unit 244 and produce visual effect.In addition, in response to the activation to user's input media 232, head 218 vibrates, swings, rotates or moves in another manner.Therefore, the second demonstration unit 244 is moved relative to the first demonstration unit 240, provides other visual effect thus.

Package assembly 300 disclosed in Figure 14 and Figure 15 has toothbrush 312, package 314 and mark 316.Mark 316 comprises first demonstration unit 340 with the first mark 342 be positioned on base component 334.Mark 316 also comprises plug-in unit 348, plug-in unit 348 has the second demonstration unit 344 with the second mark 346.Plug-in unit 348 comprises the cut out portion 368 being roughly positioned at plug-in unit 348 and hitting exactly.Demonstration unit 340,344 has roughly avette neighboring, but as required, can have other shapes.In addition, 342,346 are identified in complementary whirlpool or curve form.Second demonstration unit 344 is attached to again head 318, and wherein, cleaning element 326 to be received in cut out portion 368 thus frictionally to engage cleaning element 326.Toothbrush 312 is supported by base component 334, and lid 336 is attached to base component 334.As shown in the figure, overlapping first demonstration unit 340 of the second demonstration unit 344 and produce visual effect.In addition, in response to the activation to user's input media 332, head 318 vibrates.This vibration makes the second demonstration unit 344 move relative to the first demonstration unit 340, provides other visual effect thus.

Package assembly 400 disclosed in Figure 16 and Figure 17 has toothbrush 412, package 416 and mark 416.Mark 416 comprises first demonstration unit 440 with the first mark 442 be positioned on base component 434.Mark 416 also comprises plug-in unit 448, plug-in unit 448 has the second demonstration unit 444 with the second mark 446.Second mark 446 is positioned in a part 460 of plug-in unit 448.Adjacent part 462 has the multiple folding of restriction end supporting leg 464.Mark 442,446 is in complementary whirlpool or curve form.Mark 442,446 is similar with the mark in Figure 14 and 15 on pattern.Second demonstration unit 444 is attached to again head 418, and wherein, end supporting leg 464 injects and to be embedded in cleaning element 426 and to be between bristle 428.Toothbrush 412 is supported by base component 434, and should be appreciated that lid is attached to base component 434.As shown in the figure, overlapping first demonstration unit 440 of the second demonstration unit 444 and produce visual effect.In addition, in response to the activation to user's input media 432, head 418 vibrates.This vibration makes the second demonstration unit 444 move relative to the first demonstration unit 440, provides other visual effect thus.

The package assembly 500 of another kind of structure disclosed in Figure 18 and Figure 19 has toothbrush 512, package 514 and mark 516.Mark 516 comprises similar units as above.In such an embodiment, the first mark 516a is comprised in the side of toothbrush 512, and the second mark 516b is comprised in the opposite side of toothbrush 512.But mark can in side.Second demonstration unit 544 is comprised on plug-in unit 548.Plug-in unit 548 is along the folded lengthwise of plug-in unit 548 to limit top board 560 and side plate 562, and top board 560 and side plate 562 limit plug-in unit cavity 570 jointly.Wings 564 extends from side plate 562.Second demonstration unit 544 is positioned on wings 564.Plug-in unit 548 is attached to the head 518 of toothbrush 512, and wherein, plug-in unit cavity 570 receives cleaning element 526.Plug-in unit 548 can be attached to head 518 removedly, such as, at folded part 572 place.Should be appreciated that mark 516 comprises the first demonstration unit 540 and the second demonstration unit 544, they are configured to produce visual effect with overlapping mode roughly to superpose as described above.In addition, after activating toothbrush 512 by pressing user input media 532, plug-in unit 548 moves, and makes the second demonstration unit 544 move relative to the first demonstration unit 540 thus, thus produces other visual effect.

Figure 20-23 shows other structure of package assembly of the present invention.In Figure 20-21, package assembly 600 comprises the plug-in unit 648 with the center cutout part 660 holding head 618.Plug-in unit 648 is attached to toothbrush 612 removedly.Plug-in unit has in the side plate 662 of the relative both sides of head 618 and the second demonstration unit 644 on side plate.In addition, should be appreciated that the first demonstration unit 640 is positioned on base portion 634, be in the below of the second demonstration unit 644.As shown in figure 21, base component 634 can also have the passage 670 being used for accommodating toothbrush 612 be formed in wherein.Package assembly 700 shown in Figure 22 and Figure 23 has the structure similar with the package assembly 600 of Figure 20-21.Plug-in unit 748 can be included in multiple stripeds 760 of the relative both sides of head 718.Should be appreciated that with the package assembly 600,700 in Figure 20-23 can provide oscillatory type move to produce above-mentioned visual effect.Figure 24 shows another kind of package assembly 800, and it has the plug-in unit 848 that the plug-in unit 548 be similar in Figure 18 constructs like that.Plug-in unit 848 can comprise demonstration unit 844, and demonstration unit 844 can take the form of dot pattern.Alternately, plug-in unit 848 can be configured with the multiple particles be housed in wherein.After activating toothbrush 812 via user's input media 832, these particles are stirred, and produce visual effect thus.

Figure 25 and Figure 26 shows the other pattern 1000,1100 with different visual presence feature, and they may be used for package assembly of the present invention and oral care implement presentation component.These patterns can provide visual effect, such as Moire effect.Can provide other visual effect, these visual effects do not rely on Moire effect, but can demonstrate the feature of filled product, feature or characteristic.In addition, visual effect can be produced by providing the relative motion between the unit of all patterns as illustrated in figs. 25 and 26.It is also understood that if necessary, such as, when activating user's input media 132 of Figure 11, multiple visual effect can be produced simultaneously.It is also understood that package assembly of the present invention can be used in the various product be received.There have been described herein the example arrangement taking oral care implement vibration demonstration kit form.Employ toothbrush by way of example, but should be appreciated that package assembly can be used in various dissimilar oral care implement.Marker configurations becomes and produces visual impact to observing the customer of package.These marks can be handled further by such as providing the relative motion between the visual presentation unit of mark, therefore larger impact and visual effect are provided.

In a kind of structure, in response to give institute fill product (such as toothbrush) vibration input realize this relative motion.This input can also take other forms to provide the relative motion of these unit.Such as, user's input media 32,132,232,432,532,632 can be connected to remote mode the corresponding input media (such as button) arranged away from toothbrush.This button away from toothbrush can be connected by electrical wiring to corresponding toothbrush remotely to activate vibration aspect.In one example in which, display system point can be used.In addition, should be appreciated that the various features that can combine disclosed multiple different structures.

Package assembly of the present invention with the mode of easy perception demonstrate the function of dress product (such as motive power toothbrush).In addition, owing to employing specific markers, by visually showing that the motion of toothbrush near oral cavity achieves the demonstration used toothbrush.Therefore, this visual effect relates to the practical service environment of toothbrush self.This demonstration vividly provides the package module diagnostic of enhancing.The overall visual demonstration unit utilized provides the visual impact of more dynamical for the customer observing product in package assembly.

Although describe the present invention with reference to specific examples (comprise and implement current optimal way of the present invention), one skilled in the art will recognize that, said system and technology have many modification and conversion.Therefore, the spirit and scope of the present invention should broadly be interpreted as in claims set forth.

Claims (22)

1., for a package for power product, comprising:
Base component, there is the mark be associated with described base component, described marker configurations becomes: in response to the vibration input provided by described power product, described mark produces the visual effect representing the motion be associated with described power product, described mark comprises the first demonstration unit in oral cavity image form and the second demonstration unit in toothbrush graphicform, make in response to described vibration input, described toothbrush image moves near described oral cavity image; Wherein, described toothbrush image covers described oral cavity image.
2. package as claimed in claim 1, it is characterized in that, described visual effect is Moire effect.
3. package as claimed in claim 1, it is characterized in that, described mark comprises the first demonstration unit and the second demonstration unit, and wherein, described input causes the relative motion between these unit.
4. package as claimed in claim 3, is characterized in that, one in described unit on described base component, another in described unit is suitable for being arranged on described product.
5. package as claimed in claim 4, is characterized in that, is suitable for being arranged on described unit on described product relative to the described block operation on described base component, to produce described visual effect.
6. package as claimed in claim 1, it is characterized in that, described package also comprises lid, and described mark comprises the first demonstration unit on the lid and is suitable for the second demonstration unit of being arranged on described product.
7. package as claimed in claim 1, it is characterized in that, described mark to be included on described base component and the first demonstration unit in oral cavity image form and being suitable for being arranged on described product and the second demonstration unit in toothbrush graphicform, make in response to described vibration input, described toothbrush image moves near described oral cavity image.
8. package as claimed in claim 7, it is characterized in that, the 4th demonstration unit that described mark is also included in the 3rd demonstration unit on described base component and is arranged on described product, make in response to described vibration input, described 4th demonstration unit is moved relative to described 3rd demonstration unit to produce the second visual effect.
9. package as claimed in claim 8, is characterized in that, described 4th demonstration unit and described second demonstration unit are one.
10. a package system, comprising:
Hold the housing of power oral care implement; And
The mark operationally associated with described housing, described mark has the first module comprising mark and the second unit comprising mark, wherein, relative motion between these unit makes these marks produce visual effect to beholder, described first module is oral cavity image form, described second unit is toothbrush graphicform, and wherein, the described visual effect produced by the relative motion between these unit is that described toothbrush image moves near described oral cavity image.
11. package systems as claimed in claim 10, it is characterized in that, described second unit moves relative to described first module.
12. package systems as claimed in claim 10, is characterized in that, the input that described second unit provides in response to the described power oral care implement being suitable for being held by described housing and moving.
13. package systems as claimed in claim 10, is characterized in that, described relative motion is provided by the vibration being suitable for being provided by described power oral care implement input, and described power oral care implement is contained in described housing.
14. package systems as claimed in claim 10, is characterized in that, the relative motion of described mark makes the visual effect of described mark generation in mode of motion.
15. package systems as claimed in claim 10, it is characterized in that, described housing has base component and transparent cover.
16. package systems as claimed in claim 15, it is characterized in that, described first module is arranged on described base component, and described second unit is suitable for being arranged on the described power oral care implement that held by described housing.
17. package systems as claimed in claim 15, it is characterized in that, described visual effect can be observed through described lid.
18. package systems as claimed in claim 10, is characterized in that, described relative motion is provided by the vibration being suitable for being provided by described power oral care implement input, and described power oral care implement is contained in described housing.
19. package systems as claimed in claim 16, it is characterized in that, described first module is oral cavity image form, described second unit is toothbrush graphicform, wherein, the described visual effect produced by the relative motion between these unit is that described toothbrush image moves near described oral cavity image.
20. package systems as claimed in claim 19, is characterized in that, described relative motion is provided by the vibration being suitable for being provided by described power oral care implement input, and described power oral care implement is contained in described housing.
21. package systems as claimed in claim 15, is characterized in that, on the lid, described second unit is suitable for being arranged on the described power oral care implement that held by described housing described first module.
22. package systems as claimed in claim 10, it is characterized in that, described first module is on the base component of described housing, described second unit has opening, wherein, the described power oral care implement that described second unit is suitable for being held by described housing supports, and wherein, described opening is suitable for receiving described oral care implement.
CN200880128167.9A 2008-03-19 2008-03-19 Powered toothbrush package CN101977824B (en)

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EP2791027B1 (en) 2011-12-16 2018-09-26 Colgate-Palmolive Company Packaged oral care implement
CN104302556A (en) * 2012-05-08 2015-01-21 博朗有限公司 Powered oral care device package
EP3145834A1 (en) * 2014-06-12 2017-03-29 Colgate-Palmolive Company System of packaged oral care implements

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CN101977824A (en) 2011-02-16
WO2009116997A1 (en) 2009-09-24
TWI372129B (en) 2012-09-11
EP2276678A1 (en) 2011-01-26
AU2008352981B2 (en) 2011-09-01
CA2713160C (en) 2013-07-23
EP2276678B1 (en) 2015-12-02
CA2713160A1 (en) 2009-09-24
AU2008352981A1 (en) 2009-09-24

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