CN101137553B - Demonstration package and method - Google Patents

Demonstration package and method Download PDF

Info

Publication number
CN101137553B
CN101137553B CN2006800074545A CN200680007454A CN101137553B CN 101137553 B CN101137553 B CN 101137553B CN 2006800074545 A CN2006800074545 A CN 2006800074545A CN 200680007454 A CN200680007454 A CN 200680007454A CN 101137553 B CN101137553 B CN 101137553B
Authority
CN
China
Prior art keywords
packing
feature
electric toothbrush
comprises
product
Prior art date
Application number
CN2006800074545A
Other languages
Chinese (zh)
Other versions
CN101137553A (en
Inventor
A·索伦蒂诺
R·莫斯科维奇
Q·阮
Original Assignee
高露洁-棕榄公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority to US65923105P priority Critical
Priority to US60/659,231 priority
Priority to US11/369,217 priority patent/US7416081B2/en
Priority to US11/369,217 priority
Application filed by 高露洁-棕榄公司 filed Critical 高露洁-棕榄公司
Priority to PCT/US2006/007895 priority patent/WO2006096628A1/en
Publication of CN101137553A publication Critical patent/CN101137553A/en
Application granted granted Critical
Publication of CN101137553B publication Critical patent/CN101137553B/en

Links

Abstract

A package that demonstrates a functionality of a contained product has a demonstration feature that changes from a resting state to an active state, whereby the active state is demonstrative of the product functionality.

Description

Demonstration package and methods of exhibiting

The application requires the rights and interests of the U.S. Patent application 60/659231 of submission on March 7th, 2005, and the content of above-mentioned application is included in herein as a reference.

Technical field

The present invention relates generally to packing, more specifically to Toothbrush package, described Toothbrush package is showed the functional of the toothbrush of packing in it.

Background technology

Many packings all have the parts that cooperatively interact, described characteristic exhibiting product parts or functional.Simple example is to be applied to the lip-deep wiping suction piece of external packing (" scratch-n-sniff " patch), and described wiping suction piece is the smell representative of the product in it of packing into.Another example is opening or " allowing me the have a try " feature in the packing, but above-mentioned opening provides the agency part near product, and above-mentioned " allowing me have a try " feature makes the customer can pass packing product is worked temporarily.

In each above-mentioned example, packaging structure all is to pass on product functionality passively.In the wiping suction piece example, packing only is used from the supporting member effect of wiping suction piece." allowing me the have a try " feature that is used on the packing of head vibration electric toothbrush for example starts head vibration, and described head vibration is passed packing and is sent to the user on hand, and packing only plays the conduction vibration effect and do not have other effect.

Although these packing examples are used for the passive education customer, packaging structure is failed and the product mutual action, so that form the dynamic experience of amplification for the customer.Therefore, must provide a kind of packing, the dynamic noticeable mode exhibiting product of described packaging is functional.

Summary of the invention

A kind of packing of showing the product functionality of adorning, described packing comprise the displaying feature of separating with the dress product zone, start when adorning product, above-mentioned displaying feature changes to active state from dormant state.In one embodiment, the packing that is used for electric toothbrush has the displaying feature, and above-mentioned electric toothbrush has an oscillating component, and above-mentioned displaying feature is got the vessel form of filled with fluid, surrounds above-mentioned oscillating component to small part.Toothbrush in packing is powered when driving, and starts " allowing me have a try " parts or analogue by the customer, and the liquid in the container is powerful to be vibrated, so that the vibration by the toothbrush generation of packaging is shown.The customer feels experience, at first is the mode of vibration to feel by packing, secondly is with the form of the vibration that produces in the displaying feature that comprises in packing, is exaggerated.Therefore, packing and product dynamic interaction are so that provide the polyesthesia of product functionality to show at point of purchase place.

Description of drawings

Fig. 1 is an embodiment of demonstration package of the present invention.

Fig. 2 is the partial side view of Fig. 1 part.

Fig. 3 is the close-up view of the displaying feature of Fig. 1.

Fig. 4 is the front elevation that the displaying feature toothbrush head of Fig. 3 is in dormant state.

The displaying feature that Fig. 5 illustrates Fig. 4 is in active state.

Fig. 6 illustrates another embodiment of demonstration package of the present invention.

Fig. 7 illustrates another embodiment that demonstration package of the present invention is in dormant state.

Fig. 8 illustrates the exploded view of the displaying feature of Fig. 7.

The displaying feature that Fig. 9 illustrates Fig. 7 is in active state.

The specific embodiment

Following detailed description is present contemplated one or more best modes of the present invention.This explanation does not plan to be understood that the meaning that limits, but is interpreted as and only represents the present invention to be used for its illustrational example, and by considering advantage of the present invention and structure with reference to explanation and accompanying drawing those skilled in the art.In each accompanying drawing, same label TYP or similar parts.

Fig. 1-5 illustrates an embodiment of packing 100, and described packing 100 comprises product 110 and show feature 120, and this shows that feature 120 shows when product 110 product 110 functional during activity in packing 100.In the embodiment in figure 1, product 110 is electric toothbrushes, and described electric toothbrush has power supply 112, switch 114 and head 116, and above-mentioned power supply 112 is in switch 114, above-mentioned switch 114 is used to start power supply 112, and above-mentioned head 116 vibration when starting power supply 112.Should be appreciated that when the electric toothbrush with band particular power source and switch configuration illustrated with the illustration present embodiment, the other products outside various electric toothbrush and the toothbrush can be used.Therefore, for simplicity, the explanation and the illustration of electric toothbrush all use with non-limited way.

Head 116 is preferably packed the contiguous feature 120 of showing in 100, and described displaying feature 120 is communicated by letter with head vibration by displaying feature 120 effectively, and is as described below.Also explanation in addition shows that feature 120 can change as desired with respect to the location of product 110.In the present embodiment, show that feature 120 can be to fill the container 122 of ACTIVE media 124 as limpid liquid.Head 116 preferably is contained in the pod 126 in the container 122, partly surrounds head 116 with Bedpan 122.Under dormant state as shown in Figure 4, the liquid phase in the container 122 is to static, and can take limpid transparent outward appearance.When the toothbrush 110 in the customer starts packing 100 makes head 116 vibrations simultaneously, by for example relevant " allowing me have a try " parts (not shown) with switch 114, show that feature 120 carries out the transition to active state, simultaneously head vibration becomes liquid in the container 122 to be stirred and vibrates, splashes and/or bubble, simultaneously for the customer forms the multistage experience, as shown in Figure 5.Therefore, displaying feature 120 can be seen the vibration of sending from toothbrush 110, thereby amplified sensation experience outside the sense of touch (that is head vibration is by wall 102 (Fig. 1) sensation of packing 100), and become the vision and/or the sense of hearing by the agitaion of ACTIVE media 124.

Container 122 is the thermoforming plastic container preferably, and all or part of ACTIVE media of filling of described plastic container is so that visual display packing product is functional.More preferably, ACTIVE media is a non-toxic aq, but can be with other gaseous state or granular pattern medium, and as (but being not limited to) sand, flash of light particle, powder, long filament, fiber etc., they use separately and/or use with liquid combination.Liquid can be limpid or coloured, and has any desirable persistence, should be appreciated that simultaneously, decides on product, and some medium can provide bigger vision experience than other medium, shows the type and size of the functional and product functionality of product.Certainly, the product functionality of vibration or other type can prove by some thing outside the container itself, as long as product functionality seems clearly from checking packing.

Container 122 can separate with packing 100 or whole formation.For example, container 122 and packing 100 can once form in the molded operation, and perhaps container can be attached on the product in the packing or with described product and separate.It is contemplated that and product, the packing any way relevant with the displaying feature.For example, container 122 can center on product simply, rather than comprises that pod 126 receives a part of product.Show that feature also can be any shape as desired or size.For example, in the packing 200 of the embodiment of Fig. 6, show that feature 220 can surround the periphery of product 210 fully, therefore compare with the embodiment of Fig. 1-5, vibration can see around entire product 210, rather than only be positioned at product 210 produce most of vibration this part around.Show that feature 220 can form and for example packs 200 integral part, perhaps form and be arranged on product 210 and pack plug-in unit between 200 the back etc.Show that feature 220 also can have pod, the pod 126 of mode and Fig. 3 is similar, and above-mentioned pod holds packaged product.

Fig. 7-9 illustrates another embodiment of the packing 300 that is used for product 310, and described packing 300 has one and shows that feature 320, this displaying feature 320 also can be configured to visually be in dormant state with product 310 and the functional of active state communicated by letter.Show that feature 320 comprises container 330, described container 330 has a magnetic stripe or a plurality of magnetic stripe 340 on a surface 331, and described magnetic stripe 340 is mounted to formation information, as " VIBRATES ".Magnetic stripe 340 preferably is arranged on the rear surface 331 of container 330 (Fig. 8) or is arranged on the packing 300 of adjacent vessel, and therefore the customer can't see when checking container 330.Yet as shown in Figure 7, container 330 is filled the compound of limpid liquid 332 and magnetic particle 334, and therefore, when dormant state, magnetic particle 334 is attached on the magnetic field that is produced by magnetic stripe 340 and aims at, so that produce by magnetic stripe 340 formed information.At as shown in Figure 9 product 310 or in this embodiment with the toothbrush of vibrating head part when movable, show that feature 320 enters active state, the magnetic-drag that causes the agitaion of amplitude to overcome between magnetic particle 334 and the magnetic stripe 340 like this reaches this degree, so that magnetic particle 334 is no longer aimed at magnetic stripe, and the opposite cloud that in limpid liquid 332, forms the vibration particle.The desactivation of product 310 makes shows that feature 320 takes dormant state, thereby magnetic particle 334 becomes once more and is registered in the communication information.

Although several illustrated embodiment are understood the present invention quite in detail and specifically, but do not plan to be limited to any of these characteristics or embodiment or accordance with any particular embodiment, but describe with reference to appended claims, so that the most extensive possible this this claims explanation owing to prior art is provided, and therefore comprises preset range of the present invention effectively.In addition, some embodiment that utilize the contriver to predict above illustrate the present invention, and existing explanation can be used for the foregoing description, although more of the present invention do not have substantial modification and can't predict at present, but can represent its equivalent.

Claims (14)

1. packing, product that described presentation is adorned functional, wherein the product of adorning is electric toothbrush, this packing comprises the displaying feature that distinguishes with electric toothbrush, when starting electric toothbrush, this displaying feature changes to active state from dormant state, and wherein said displaying feature comprises ACTIVE media, and described ACTIVE media comprises liquid, the stirring that becomes under active state of described liquid.
2. packing as claimed in claim 1, wherein active state is functional visual representation of electric toothbrush.
3. packing as claimed in claim 1, wherein ACTIVE media also comprises one of them of sand, twinkler, particle, powder, long filament and fiber.
4. packing as claimed in claim 3, wherein ACTIVE media also comprises magnetic particle, described magnetic particle is communicated by letter under dormant state.
5. packing as claimed in claim 1 shows that wherein feature and packing become integral body.
6. packing as claimed in claim 1 shows that wherein feature can take off from packing.
7. packing as claimed in claim 1 shows that wherein feature is the container of filled with fluid.
8. packing as claimed in claim 7 shows that wherein feature surrounds a part of electric toothbrush at least.
9. packing as claimed in claim 8 is wherein showed feature encirclement electric toothbrush.
10. packing as claimed in claim 1 shows that wherein feature also comprises pod, so that hold at least a portion electric toothbrush.
11. packing as claimed in claim 1, wherein electric toothbrush also comprises electric element, and shows that wherein feature is positioned near the electric element.
12. show the functional method of electric toothbrush, may further comprise the steps:
A) provide packing, described packing comprises and has functional electric toothbrush of packing into;
B) provide displaying feature in the packing, described displaying feature has dormant state and active state;
C) start the interior electric toothbrush of packing into of packing; With
D) make the displaying feature change to active state, so that show that electric toothbrush is functional from dormant state
Show that wherein feature comprises the container of filled with fluid, the stirring that under active state, becomes of described liquid.
13. packing, product that described presentation is adorned functional, the part that the product of adorning has power supply and moves when starting power supply, this packing comprises the displaying feature of separating with the dress product zone, when starting the power supply of the product of adorning, this displaying feature changes to active state from dormant state, and this displaying feature comprises the ACTIVE media that contains liquid, the stirring that becomes under active state of described liquid.
14. packing as claimed in claim 13, wherein ACTIVE media also comprises one of them of sand, twinkler, particle, powder, long filament and fiber.
CN2006800074545A 2005-03-07 2006-03-07 Demonstration package and method CN101137553B (en)

Priority Applications (5)

Application Number Priority Date Filing Date Title
US65923105P true 2005-03-07 2005-03-07
US60/659,231 2005-03-07
US11/369,217 US7416081B2 (en) 2005-03-07 2006-03-06 Power toothbrush demonstration package
US11/369,217 2006-03-06
PCT/US2006/007895 WO2006096628A1 (en) 2005-03-07 2006-03-07 Demonstration package

Related Child Applications (1)

Application Number Title Priority Date Filing Date
CN2009101704932A Division CN101648623B (en) 2005-03-07 2006-03-07 Demonstration package

Publications (2)

Publication Number Publication Date
CN101137553A CN101137553A (en) 2008-03-05
CN101137553B true CN101137553B (en) 2010-06-02

Family

ID=39161065

Family Applications (2)

Application Number Title Priority Date Filing Date
CN2009101704932A CN101648623B (en) 2005-03-07 2006-03-07 Demonstration package
CN2006800074545A CN101137553B (en) 2005-03-07 2006-03-07 Demonstration package and method

Family Applications Before (1)

Application Number Title Priority Date Filing Date
CN2009101704932A CN101648623B (en) 2005-03-07 2006-03-07 Demonstration package

Country Status (2)

Country Link
CN (2) CN101648623B (en)
MY (1) MY140416A (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP2276678B1 (en) * 2008-03-19 2015-12-02 Colgate-Palmolive Company Powered toothbrush package

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US3762545A (en) * 1972-08-02 1973-10-02 Cameo Inc Lipstick display package
US20020106624A1 (en) * 2001-02-05 2002-08-08 Chan Albert Wai Tai Electronic display materials associated with products
CN1419511A (en) * 2000-03-28 2003-05-21 宝洁国际操作股份公司 Recess arrangement for blister pack

Family Cites Families (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5919074A (en) * 1998-02-06 1999-07-06 Mattel, Inc. Doll display package facilitating doll action demonstration

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US3762545A (en) * 1972-08-02 1973-10-02 Cameo Inc Lipstick display package
CN1419511A (en) * 2000-03-28 2003-05-21 宝洁国际操作股份公司 Recess arrangement for blister pack
US20020106624A1 (en) * 2001-02-05 2002-08-08 Chan Albert Wai Tai Electronic display materials associated with products

Also Published As

Publication number Publication date
CN101648623A (en) 2010-02-17
MY140416A (en) 2009-12-31
CN101137553A (en) 2008-03-05
CN101648623B (en) 2011-09-28

Similar Documents

Publication Publication Date Title
ES2221895T3 (en) Pack for an article with switch.
USD539414S1 (en) Multi-fan frame
USD521386S1 (en) Container
CN103987630B (en) The oral care implement of packaging
JP5611975B2 (en) Liquid container and manufacturing method
USD517421S1 (en) Packaging for food products, such as confectionery products
CA2269797C (en) Blister card package for holding and displaying small items
US8389036B2 (en) Product obtained from a powdered or granular material and process for obtaining the product
US6620017B1 (en) Bubble wand with ornaments within a container
USD564362S1 (en) Container
CN203173104U (en) Glass bottle protecting device
TWI331055B (en) Atomizing device
JP4639677B2 (en) Self-supporting flexible packaging bag and air sealing method in the flexible packaging bag
US9968129B2 (en) Product and package including power producer and output mechanism, and related method
USD550562S1 (en) Toy bubble bottle
CN1240442C (en) Improvements in/or relating to air freshening devices
US20030047474A1 (en) Fresh cut flower shipping/display container
US5386909A (en) Display package for shaped candy pieces
US7163311B2 (en) Foodware having visual sensory stimulating or sensing means
US6474471B1 (en) Camera sales package
USD600111S1 (en) Container
CN102923394B (en) A kind of packing chest for holding plate body
JP2006512117A (en) Toy building set with vibration sensor
CA2470292A1 (en) Package having an inflated frame
MXPA04003463A (en) Container seal with flexible central panel.

Legal Events

Date Code Title Description
PB01 Publication
C06 Publication
SE01 Entry into force of request for substantive examination
C10 Entry into substantive examination
GR01 Patent grant
C14 Grant of patent or utility model