CN101730890A - 广告服务系统、设备以及其中所使用的方法 - Google Patents

广告服务系统、设备以及其中所使用的方法 Download PDF

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Publication number
CN101730890A
CN101730890A CN200880021029A CN200880021029A CN101730890A CN 101730890 A CN101730890 A CN 101730890A CN 200880021029 A CN200880021029 A CN 200880021029A CN 200880021029 A CN200880021029 A CN 200880021029A CN 101730890 A CN101730890 A CN 101730890A
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CN
China
Prior art keywords
advertisement
content item
web content
data
request
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Pending
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CN200880021029A
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English (en)
Chinese (zh)
Inventor
E·苏维克
B·P·埃维耶
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BROADBAND ENTPR Inc
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BROADBAND ENTPR Inc
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Publication of CN101730890A publication Critical patent/CN101730890A/zh
Pending legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
CN200880021029A 2007-04-23 2008-04-23 广告服务系统、设备以及其中所使用的方法 Pending CN101730890A (zh)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US11/738,554 2007-04-23
US11/738,554 US20080262914A1 (en) 2007-04-23 2007-04-23 Ad Serving System, Apparatus and Methologies Used Therein
PCT/US2008/061207 WO2008131400A1 (en) 2007-04-23 2008-04-23 Ad serving system, apparatus and methologies used therein

Publications (1)

Publication Number Publication Date
CN101730890A true CN101730890A (zh) 2010-06-09

Family

ID=39873184

Family Applications (1)

Application Number Title Priority Date Filing Date
CN200880021029A Pending CN101730890A (zh) 2007-04-23 2008-04-23 广告服务系统、设备以及其中所使用的方法

Country Status (6)

Country Link
US (1) US20080262914A1 (https=)
EP (1) EP2145258A4 (https=)
JP (1) JP2010525492A (https=)
CN (1) CN101730890A (https=)
AU (1) AU2008242564A1 (https=)
WO (1) WO2008131400A1 (https=)

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103260055A (zh) * 2012-02-20 2013-08-21 北大方正集团有限公司 一种验证播放效果的方法和装置
CN103310357A (zh) * 2012-03-13 2013-09-18 腾讯科技（深圳）有限公司 一种广告审核方法及系统
CN107391766A (zh) * 2017-09-07 2017-11-24 成都奥科睿科技有限公司 一种现场活动信息多屏发布系统
CN107533716A (zh) * 2015-06-19 2018-01-02 谷歌公司 用于低带宽通信环境的交互式广告渲染应用
CN113469745A (zh) * 2014-11-03 2021-10-01 开放电视公司 将广告内容从主设备共享到次级设备的方法和系统

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US20070192217A1 (en) * 2006-01-31 2007-08-16 O'kelley Charles Brian Entity linking in open exchange platforms
US20070198350A1 (en) * 2006-01-31 2007-08-23 O'kelley Charles Brian Global constraints in open exchange platforms
EP2126717A4 (en) * 2006-12-22 2011-10-19 Phorm Uk Inc SYSTEMS AND METHOD FOR CHANNELING CLIENT NETWORK ACTIVITY
US20090012853A1 (en) * 2007-07-03 2009-01-08 Right Media, Inc. Inferring legitimacy of advertisement calls
US20090012852A1 (en) * 2007-07-03 2009-01-08 Right Media, Inc. Data marketplace and broker fees
US20090013031A1 (en) * 2007-07-03 2009-01-08 Right Media, Inc. Inferring legitimacy of web-based resource requests
US20090018907A1 (en) * 2007-07-11 2009-01-15 Right Media, Inc. Managing impression defaults
CN101505295B (zh) * 2008-02-04 2013-01-30 华为技术有限公司 一种内容和类别的关联方法和设备
US20110099077A1 (en) * 2009-06-08 2011-04-28 Shai Darin System and method for providing storage, retreival, customization, adaption, distribution and management of electronic advertisements
JP5780658B2 (ja) * 2009-11-09 2015-09-16 ダブル ベリファイ インコーポレイテッド リアルタイムオンライン広告検証システム及び方法
US8341534B2 (en) 2010-03-05 2012-12-25 Palo Alto Research Center Incorporated System and method for flexibly taking actions in response to detected activities
US8806340B2 (en) * 2010-09-01 2014-08-12 Hulu, LLC Method and apparatus for embedding media programs having custom user selectable thumbnails
US9911142B2 (en) * 2010-12-10 2018-03-06 Viacom International Inc. Centralized deployment of advertising code
US20130166389A1 (en) * 2011-12-23 2013-06-27 Dennis Paul MICHALOPOULOS List-based advertisement serving
US10497010B1 (en) 2012-03-09 2019-12-03 Oath (Americas) Inc. Systems and methods for controlling online advertising campaigns
US9953340B1 (en) 2012-05-22 2018-04-24 Google Llc Companion advertisements on remote control devices
US10540693B1 (en) 2012-08-20 2020-01-21 Amazon Technologies, Inc. Advertisements responsive to coupon states
US10346877B1 (en) 2012-12-03 2019-07-09 Maher Pedersoli Advertising and marketing platform
US11521229B2 (en) * 2014-01-09 2022-12-06 Xandr Inc. Systems and methods for mobile advertisement review
US20150301875A1 (en) * 2014-04-22 2015-10-22 Andreas Harnesk Persisting and managing application messages
US10078854B1 (en) * 2014-05-29 2018-09-18 Sprint Communications Company L.P. Interface for cross-channel advertising campaign
US9489684B2 (en) 2014-10-09 2016-11-08 Wrap Media, LLC Delivering wrapped packages in response to the selection of advertisements
US11049132B2 (en) * 2015-03-26 2021-06-29 Verizon Media Inc. Systems and methods for targeted advertising based on external factors
US10089654B1 (en) * 2015-09-24 2018-10-02 Amazon Technologies, Inc. Detecting expired content within slots in a user interface
US10313037B2 (en) * 2016-05-31 2019-06-04 Manufacturing Resources International, Inc. Electronic display remote image verification system and method
EP4409433A1 (en) * 2021-09-30 2024-08-07 Sonos, Inc. Media content search in connection with multiple media content services
US11895362B2 (en) 2021-10-29 2024-02-06 Manufacturing Resources International, Inc. Proof of play for images displayed at electronic displays

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US6144944A (en) * 1997-04-24 2000-11-07 Imgis, Inc. Computer system for efficiently selecting and providing information
EP1076871A1 (en) * 1998-05-15 2001-02-21 Unicast Communications Corporation A technique for implementing browser-initiated network-distributed advertising and for interstitially displaying an advertisement
US6332127B1 (en) * 1999-01-28 2001-12-18 International Business Machines Corporation Systems, methods and computer program products for providing time and location specific advertising via the internet
US6449636B1 (en) * 1999-09-08 2002-09-10 Nortel Networks Limited System and method for creating a dynamic data file from collected and filtered web pages
JP2001306608A (ja) * 2000-04-25 2001-11-02 E-Classis Inc 広告装置、方法、記録媒体
JP4779236B2 (ja) * 2001-06-06 2011-09-28 ソニー株式会社 広告情報の配信管理装置及び配信管理方法、並びにコンピュータ・プログラム
US8538803B2 (en) * 2001-06-14 2013-09-17 Frank C. Nicholas Method and system for providing network based target advertising and encapsulation
US20040054589A1 (en) * 2001-06-14 2004-03-18 Nicholas Frank C. Method and system for providing network based target advertising and encapsulation
AU2002320087A1 (en) * 2001-06-14 2003-01-02 Dizpersion Group, L.L.C. Method and system for providing network based target advertising
US12299693B2 (en) * 2002-06-14 2025-05-13 Dizpersion Corporation Method and system for providing network based target advertising and encapsulation
US20040260767A1 (en) * 2003-06-19 2004-12-23 David Kedem Dynamic web advertisement and content display system
US20050033641A1 (en) * 2003-08-05 2005-02-10 Vikas Jha System, method and computer program product for presenting directed advertising to a user via a network
US20050065844A1 (en) * 2003-09-24 2005-03-24 Yahoo! Inc. System and method for managing an advertising campaign on a network
US20060123001A1 (en) * 2004-10-13 2006-06-08 Copernic Technologies, Inc. Systems and methods for selecting digital advertisements
US20060212353A1 (en) * 2005-03-16 2006-09-21 Anton Roslov Targeted advertising system and method
US7673017B2 (en) * 2005-09-06 2010-03-02 Interpolls Network Inc. Systems and methods for integrating XML syndication feeds into online advertisement

Cited By (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103260055A (zh) * 2012-02-20 2013-08-21 北大方正集团有限公司 一种验证播放效果的方法和装置
CN103310357A (zh) * 2012-03-13 2013-09-18 腾讯科技（深圳）有限公司 一种广告审核方法及系统
WO2013135131A1 (en) * 2012-03-13 2013-09-19 Tencent Technology (Shenzhen) Company Limited Method and system for dynamically screening advertisement
CN113469745A (zh) * 2014-11-03 2021-10-01 开放电视公司 将广告内容从主设备共享到次级设备的方法和系统
CN113469745B (zh) * 2014-11-03 2024-05-31 开放电视公司 将广告内容从主设备共享到次级设备的方法和系统
CN107533716A (zh) * 2015-06-19 2018-01-02 谷歌公司 用于低带宽通信环境的交互式广告渲染应用
CN107533716B (zh) * 2015-06-19 2021-05-04 谷歌有限责任公司 用于低带宽通信环境的交互式广告渲染应用
CN107391766A (zh) * 2017-09-07 2017-11-24 成都奥科睿科技有限公司 一种现场活动信息多屏发布系统

Also Published As

Publication number Publication date
WO2008131400A1 (en) 2008-10-30
JP2010525492A (ja) 2010-07-22
AU2008242564A1 (en) 2008-10-30
EP2145258A4 (en) 2012-02-22
US20080262914A1 (en) 2008-10-23
EP2145258A1 (en) 2010-01-20

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Application publication date: 20100609