CA2857966A1 - Cross-medium advertising network - Google Patents

Cross-medium advertising network Download PDF

Info

Publication number
CA2857966A1
CA2857966A1 CA2857966A CA2857966A CA2857966A1 CA 2857966 A1 CA2857966 A1 CA 2857966A1 CA 2857966 A CA2857966 A CA 2857966A CA 2857966 A CA2857966 A CA 2857966A CA 2857966 A1 CA2857966 A1 CA 2857966A1
Authority
CA
Canada
Prior art keywords
exposure
user
information
ads
mediums
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
CA2857966A
Other languages
English (en)
French (fr)
Inventor
Bradley Hopkins Smallwood
Kurt Dodge Runke
Gokul Rajaram
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Meta Platforms Inc
Original Assignee
Facebook Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Facebook Inc filed Critical Facebook Inc
Publication of CA2857966A1 publication Critical patent/CA2857966A1/en
Abandoned legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
CA2857966A 2012-01-20 2013-01-18 Cross-medium advertising network Abandoned CA2857966A1 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US13/354,849 US20130191207A1 (en) 2012-01-20 2012-01-20 Cross-medium advertising network
US13/354,849 2012-01-20
PCT/US2013/022254 WO2013109962A1 (en) 2012-01-20 2013-01-18 Cross-medium advertising network

Publications (1)

Publication Number Publication Date
CA2857966A1 true CA2857966A1 (en) 2013-07-25

Family

ID=48798001

Family Applications (1)

Application Number Title Priority Date Filing Date
CA2857966A Abandoned CA2857966A1 (en) 2012-01-20 2013-01-18 Cross-medium advertising network

Country Status (6)

Country Link
US (1) US20130191207A1 (enExample)
JP (1) JP6563655B2 (enExample)
KR (1) KR20140120307A (enExample)
AU (1) AU2013209480A1 (enExample)
CA (1) CA2857966A1 (enExample)
WO (1) WO2013109962A1 (enExample)

Families Citing this family (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20120084160A1 (en) 2010-10-05 2012-04-05 Gregory Joseph Badros Providing Social Endorsements with Online Advertising
US20140237498A1 (en) * 2013-02-20 2014-08-21 Comcast Cable Communications, Llc Cross platform content exposure tracking
US10013500B1 (en) * 2013-12-09 2018-07-03 Amazon Technologies, Inc. Behavior based optimization for content presentation
US11386457B2 (en) 2016-04-14 2022-07-12 Pinterest, Inc. Informed opt-in previews for video advertisements
US11580565B1 (en) 2016-10-13 2023-02-14 NewsBreak Media Networks, Inc. Programmatic merchandising system and method for increasing in-store transaction conversions via heuristic advertising
US11270335B2 (en) 2020-06-17 2022-03-08 Coupang Corp. Systems and methods for maximizing budget utilization through management of limited resources in an online environment
JP7020516B2 (ja) * 2020-08-14 2022-02-16 ソニーグループ株式会社 情報処理システム及び情報処理方法
KR102806047B1 (ko) * 2022-05-20 2025-05-12 라인플러스 주식회사 도달률 보장을 위한 광고 방법, 장치 및 컴퓨터 프로그램
US12450075B2 (en) 2023-10-23 2025-10-21 NewsBreak Media Networks, Inc. System and method for rendering a graphical user interface for defining policies to output digital content

Family Cites Families (20)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2003527627A (ja) * 1999-12-02 2003-09-16 ゼド インコーポレイテッド 目標設定された内容のためのデータ処理システム
US20040193488A1 (en) * 2000-01-19 2004-09-30 Denis Khoo Method and system for advertising over a data network
JP2002163548A (ja) * 2000-11-27 2002-06-07 Ad Solution X Inc 広告サーバ・システム、中央広告サーバ、広告バナー配信方法および記録媒体
US20070244753A1 (en) * 2005-08-26 2007-10-18 Spot Runner, Inc., A Delaware Corporation, Small Business Concern Systems and Methods For Media Planning, Ad Production, and Ad Placement For Print
US7788337B2 (en) * 2005-12-21 2010-08-31 Flinchem Edward P Systems and methods for advertisement tracking
JP2007183863A (ja) * 2006-01-10 2007-07-19 Sony Corp 広告料金算出プログラム、記録媒体、広告料金算出装置
US20080249834A1 (en) * 2007-04-03 2008-10-09 Google Inc. Adjusting for Uncertainty in Advertisement Impression Data
US20090006180A1 (en) * 2007-06-27 2009-01-01 Tapio Hameen-Anttila Multiple application advertising
KR20080047254A (ko) * 2007-09-18 2008-05-28 류충희 온라인 광고 시스템 및 그 방법
US20090150198A1 (en) * 2007-12-10 2009-06-11 Yaroslav Volovich Estimating tv ad impressions
JP2009217599A (ja) * 2008-03-11 2009-09-24 Oki Electric Ind Co Ltd 現金自動取引装置、管理サーバ装置、現金自動取引システム及び現金自動取引方法
KR100993292B1 (ko) * 2008-04-18 2010-11-09 주식회사 알티캐스트 광고 관리 방법 및 장치
US20110185382A2 (en) * 2008-10-07 2011-07-28 Google Inc. Generating reach and frequency data for television advertisements
US20100332305A1 (en) * 2009-06-29 2010-12-30 Yahoo! Inc. Advertising engine and network using mobile devices
KR20110017334A (ko) * 2009-08-13 2011-02-21 에스케이 텔레콤주식회사 광고 제공 시스템 및 그 방법, 그리고 이에 적용되는 서버
JP5444954B2 (ja) * 2009-08-28 2014-03-19 富士通株式会社 表示回数測定プログラム及び表示回数測定装置
US8874727B2 (en) * 2010-05-31 2014-10-28 The Nielsen Company (Us), Llc Methods, apparatus, and articles of manufacture to rank users in an online social network
US20110307399A1 (en) * 2010-06-09 2011-12-15 Brian Holmes Live Event Social Networking System
US20130024296A1 (en) * 2011-07-22 2013-01-24 Clas Sivertsen Optimizing Usage and Maximizing Revenue Generation of Digital Advertisement
US20130091019A1 (en) * 2011-10-05 2013-04-11 Yahoo! Inc. System for Serving Advertisements

Also Published As

Publication number Publication date
KR20140120307A (ko) 2014-10-13
WO2013109962A1 (en) 2013-07-25
US20130191207A1 (en) 2013-07-25
AU2013209480A1 (en) 2014-06-26
JP6563655B2 (ja) 2019-08-21
JP2015504225A (ja) 2015-02-05

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Legal Events

Date Code Title Description
EEER Examination request

Effective date: 20140602

FZDE Discontinued

Effective date: 20210215