CA2767732A1 - Viral advertisements - Google Patents

Viral advertisements Download PDF

Info

Publication number
CA2767732A1
CA2767732A1 CA2767732A CA2767732A CA2767732A1 CA 2767732 A1 CA2767732 A1 CA 2767732A1 CA 2767732 A CA2767732 A CA 2767732A CA 2767732 A CA2767732 A CA 2767732A CA 2767732 A1 CA2767732 A1 CA 2767732A1
Authority
CA
Canada
Prior art keywords
advertising content
viral advertising
recipients
viral
mobile device
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
CA2767732A
Other languages
English (en)
French (fr)
Inventor
Brett D. Brewer
Timothy D. Sharpe
Jason Garms
Melissa W. Dunn
Abhiram G. Khune
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Microsoft Technology Licensing LLC
Original Assignee
Microsoft Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Microsoft Corp filed Critical Microsoft Corp
Publication of CA2767732A1 publication Critical patent/CA2767732A1/en
Abandoned legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/06—Message adaptation to terminal or network requirements
    • H04L51/063—Content adaptation, e.g. replacement of unsuitable content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/07—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail characterised by the inclusion of specific contents
    • H04L51/18—Commands or executable codes
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/58—Message adaptation for wireless communication

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Probability & Statistics with Applications (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
CA2767732A 2009-08-11 2010-08-09 Viral advertisements Abandoned CA2767732A1 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/538,937 2009-08-11
US12/538,937 US20110040627A1 (en) 2009-08-11 2009-08-11 Viral advertisements
PCT/US2010/044830 WO2011019628A2 (en) 2009-08-11 2010-08-09 Viral advertisements

Publications (1)

Publication Number Publication Date
CA2767732A1 true CA2767732A1 (en) 2011-02-17

Family

ID=43586757

Family Applications (1)

Application Number Title Priority Date Filing Date
CA2767732A Abandoned CA2767732A1 (en) 2009-08-11 2010-08-09 Viral advertisements

Country Status (11)

Country Link
US (1) US20110040627A1 (ko)
EP (1) EP2465084A4 (ko)
JP (1) JP5642177B2 (ko)
KR (1) KR20120052298A (ko)
CN (1) CN102473270A (ko)
AU (1) AU2010282742B2 (ko)
BR (1) BR112012003119A2 (ko)
CA (1) CA2767732A1 (ko)
SG (2) SG177499A1 (ko)
TW (1) TWI450122B (ko)
WO (1) WO2011019628A2 (ko)

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US9189794B2 (en) * 2008-02-11 2015-11-17 Goldspot Media, Inc. Method and apparatus for maximizing brand exposure in a minimal mobile display
US8510661B2 (en) * 2008-02-11 2013-08-13 Goldspot Media End to end response enabling collection and use of customer viewing preferences statistics
US8839390B2 (en) * 2011-03-08 2014-09-16 Microsoft Corporation Grouping personal accounts to tailor a web service
US20120296742A1 (en) * 2011-05-17 2012-11-22 Microsoft Corporation Advertising utilizing device-to-device interactions
US10229422B2 (en) 2012-08-28 2019-03-12 International Business Machines Corporation Management of personalized advertisements through the mass media
TWI476628B (zh) * 2012-09-18 2015-03-11 Univ Kun Shan 以惡意程式特徵分析為基礎之資安風險評估系統

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JP2002215919A (ja) * 2001-01-16 2002-08-02 Canon Inc データ管理装置、方法、システムおよび媒体
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US20080214148A1 (en) * 2005-11-05 2008-09-04 Jorey Ramer Targeting mobile sponsored content within a social network
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Also Published As

Publication number Publication date
AU2010282742B2 (en) 2014-04-24
SG177499A1 (en) 2012-02-28
KR20120052298A (ko) 2012-05-23
EP2465084A4 (en) 2013-01-02
US20110040627A1 (en) 2011-02-17
SG10201404566XA (en) 2014-10-30
AU2010282742A1 (en) 2012-02-16
CN102473270A (zh) 2012-05-23
TWI450122B (zh) 2014-08-21
WO2011019628A3 (en) 2011-06-30
JP2013502007A (ja) 2013-01-17
WO2011019628A2 (en) 2011-02-17
BR112012003119A2 (pt) 2016-02-23
EP2465084A2 (en) 2012-06-20
TW201106191A (en) 2011-02-16
JP5642177B2 (ja) 2014-12-17

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Legal Events

Date Code Title Description
EEER Examination request

Effective date: 20150630

FZDE Discontinued

Effective date: 20180228