SG10201404566XA - Viral advertisements - Google Patents

Viral advertisements

Info

Publication number
SG10201404566XA
SG10201404566XA SG10201404566XA SG10201404566XA SG10201404566XA SG 10201404566X A SG10201404566X A SG 10201404566XA SG 10201404566X A SG10201404566X A SG 10201404566XA SG 10201404566X A SG10201404566X A SG 10201404566XA SG 10201404566X A SG10201404566X A SG 10201404566XA
Authority
SG
Singapore
Prior art keywords
advertisements
viral
viral advertisements
Prior art date
Application number
SG10201404566XA
Inventor
Brett D Brewer
Timothy D Sharpe
Jason Garms
Melissa W Dunn
Abhiram G Khune
Original Assignee
Microsoft Technology Licensing Llc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Microsoft Technology Licensing Llc filed Critical Microsoft Technology Licensing Llc
Publication of SG10201404566XA publication Critical patent/SG10201404566XA/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/06—Message adaptation to terminal or network requirements
    • H04L51/063—Content adaptation, e.g. replacement of unsuitable content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/07—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail characterised by the inclusion of specific contents
    • H04L51/18—Commands or executable codes
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/58—Message adaptation for wireless communication

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Probability & Statistics with Applications (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
SG10201404566XA 2009-08-11 2010-08-09 Viral advertisements SG10201404566XA (en)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
US12/538,937 US20110040627A1 (en) 2009-08-11 2009-08-11 Viral advertisements

Publications (1)

Publication Number Publication Date
SG10201404566XA true SG10201404566XA (en) 2014-10-30

Family

ID=43586757

Family Applications (2)

Application Number Title Priority Date Filing Date
SG2012000451A SG177499A1 (en) 2009-08-11 2010-08-09 Viral advertisements
SG10201404566XA SG10201404566XA (en) 2009-08-11 2010-08-09 Viral advertisements

Family Applications Before (1)

Application Number Title Priority Date Filing Date
SG2012000451A SG177499A1 (en) 2009-08-11 2010-08-09 Viral advertisements

Country Status (11)

Country Link
US (1) US20110040627A1 (en)
EP (1) EP2465084A4 (en)
JP (1) JP5642177B2 (en)
KR (1) KR20120052298A (en)
CN (1) CN102473270A (en)
AU (1) AU2010282742B2 (en)
BR (1) BR112012003119A2 (en)
CA (1) CA2767732A1 (en)
SG (2) SG177499A1 (en)
TW (1) TWI450122B (en)
WO (1) WO2011019628A2 (en)

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US9189794B2 (en) * 2008-02-11 2015-11-17 Goldspot Media, Inc. Method and apparatus for maximizing brand exposure in a minimal mobile display
US8839390B2 (en) * 2011-03-08 2014-09-16 Microsoft Corporation Grouping personal accounts to tailor a web service
US20120296742A1 (en) * 2011-05-17 2012-11-22 Microsoft Corporation Advertising utilizing device-to-device interactions
US10229422B2 (en) 2012-08-28 2019-03-12 International Business Machines Corporation Management of personalized advertisements through the mass media
TWI476628B (en) * 2012-09-18 2015-03-11 Univ Kun Shan A malware signature-based analysis of information security risk assessment system

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US20050033700A1 (en) * 2003-08-04 2005-02-10 Vogler Dean H. Method and apparatus for creating and rendering an advertisement
US20050165640A1 (en) * 2004-01-22 2005-07-28 Kotorov Radoslav P. Peer-to-peer marketing business method for telecommunication devices with digital displays
US7873708B2 (en) * 2004-04-28 2011-01-18 At&T Mobility Ii Llc Systems and methods for providing mobile advertising and directory assistance services
US20060143236A1 (en) * 2004-12-29 2006-06-29 Bandwidth Productions Inc. Interactive music playlist sharing system and methods
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Also Published As

Publication number Publication date
WO2011019628A3 (en) 2011-06-30
SG177499A1 (en) 2012-02-28
CA2767732A1 (en) 2011-02-17
JP2013502007A (en) 2013-01-17
AU2010282742A1 (en) 2012-02-16
CN102473270A (en) 2012-05-23
KR20120052298A (en) 2012-05-23
BR112012003119A2 (en) 2016-02-23
US20110040627A1 (en) 2011-02-17
EP2465084A4 (en) 2013-01-02
AU2010282742B2 (en) 2014-04-24
WO2011019628A2 (en) 2011-02-17
TW201106191A (en) 2011-02-16
TWI450122B (en) 2014-08-21
EP2465084A2 (en) 2012-06-20
JP5642177B2 (en) 2014-12-17

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