CA2382555A1 - Incitations ciblees de marketing utilisant l'identification des clients et les selections d'achats via la technologie rf id - Google Patents

Incitations ciblees de marketing utilisant l'identification des clients et les selections d'achats via la technologie rf id Download PDF

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Publication number
CA2382555A1
CA2382555A1 CA002382555A CA2382555A CA2382555A1 CA 2382555 A1 CA2382555 A1 CA 2382555A1 CA 002382555 A CA002382555 A CA 002382555A CA 2382555 A CA2382555 A CA 2382555A CA 2382555 A1 CA2382555 A1 CA 2382555A1
Authority
CA
Canada
Prior art keywords
customer
set forth
identification
incentive
purchase
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
CA002382555A
Other languages
English (en)
Inventor
James B. Clack
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Catalina Marketing Corp
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of CA2382555A1 publication Critical patent/CA2382555A1/fr
Abandoned legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Cash Registers Or Receiving Machines (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention se rapporte à un procédé et un système qui mettent en oeuvre une technologie d'identification par radiofréquence (RFID) pour gérer l'émission d'incitations ciblées à la consommation à destination de clients fréquentant les magasins de détail et pour soutenir l'analyse marketing. La technologie RFID est utilisée pour déterminer les actuelles sélections d'achats d'un client fréquentant les magasins de détail et des incitations ciblées de marketing sont données au client uniquement en fonction des sélections actuelles d'achats du client ou également en fonction d'un historique d'achats précédents. Les sélections d'achats des clients peuvent être déterminées en plusieurs points du magasin et des incitations ciblées fournies au cours du passage dans le magasin. Les sélections d'achats actuelles peuvent être, de façon optionnelle, ajoutées à une base de données en vue d'une utilisation future pour la sélection d'incitations ciblées ou l'analyse des habitudes d'achats dans le but d'assurer le développement de stratégie de marketing. La technologie RFID, comme d'autres technologies, peut être utilisée pour l'identification d'un client et permet le stockage de l'identification dans la base de données relative aux achats, soit en association avec les sélections d'achats, soit afin d'enregistrer le passage du client dans le magasin de détail.
CA002382555A 1999-09-03 2000-03-01 Incitations ciblees de marketing utilisant l'identification des clients et les selections d'achats via la technologie rf id Abandoned CA2382555A1 (fr)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US38978399A 1999-09-03 1999-09-03
US09/389,783 1999-09-03
PCT/US2000/002529 WO2001018732A2 (fr) 1999-09-03 2000-03-01 Incitations ciblees de marketing utilisant l'identification des clients et les selections d'achats via la technologie rf id

Publications (1)

Publication Number Publication Date
CA2382555A1 true CA2382555A1 (fr) 2001-03-15

Family

ID=23539718

Family Applications (1)

Application Number Title Priority Date Filing Date
CA002382555A Abandoned CA2382555A1 (fr) 1999-09-03 2000-03-01 Incitations ciblees de marketing utilisant l'identification des clients et les selections d'achats via la technologie rf id

Country Status (8)

Country Link
EP (1) EP1252590A2 (fr)
JP (1) JP2003527665A (fr)
AU (1) AU3478800A (fr)
BE (1) BE1013810A3 (fr)
CA (1) CA2382555A1 (fr)
PT (1) PT102442A (fr)
WO (1) WO2001018732A2 (fr)
ZA (1) ZA200001223B (fr)

Families Citing this family (15)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
AU8741101A (en) 2000-08-22 2002-03-04 Ernex Marketing Technologies I Marketing systems and methods
JP2003016243A (ja) * 2001-07-03 2003-01-17 Nec Soft Ltd 顧客の購買行動分析システム
US20030171984A1 (en) * 2002-03-06 2003-09-11 Wodka Joseph F. Customization of promotional material through use of programmable radio frequency identification technology
US7426479B2 (en) * 2002-03-12 2008-09-16 Ncr Corporation Customer activity data system and method
US8489452B1 (en) * 2003-09-10 2013-07-16 Target Brands, Inc. Systems and methods for providing a user incentive program using smart card technology
US20050149392A1 (en) * 2003-12-31 2005-07-07 Gold Kevin K. Using a customer's purchasing intent in recommending alternative items for purchase in a physical store
US7038587B2 (en) 2004-04-05 2006-05-02 Sonoco Development, Inc. Identification device for multilayer tubular structures
US7102518B2 (en) 2004-04-05 2006-09-05 Sonoco Development, Inc. Removable identification device for multilayer tubular structures
US7233250B2 (en) 2004-12-29 2007-06-19 Avery Dennison Corporation Radio frequency identification device with visual indicator
US7734497B2 (en) 2005-02-23 2010-06-08 International Business Machines Corporation Method, system, and storage medium for implementing transaction-based data exchange
US20060231611A1 (en) * 2005-03-23 2006-10-19 Chakiris Phil M Radio frequency identification purchase transactions
CN101154278B (zh) * 2006-09-28 2012-08-01 倪爱伟 产品资料收集系统及方法
KR20140097482A (ko) * 2011-12-27 2014-08-06 인텔 코포레이션 보증 및 그 밖의 제품 정보를 관리하기 위한 클라우드 서비스 및 제품 관리 시스템
US20170076352A1 (en) * 2014-01-14 2017-03-16 Arcadier Pte Ltd Peer-to-peer item sharing through personal virtual shopping carts
WO2015108483A1 (fr) * 2014-01-14 2015-07-23 Arcadier Pte Ltd Contact établi par des commerçants via des paniers d'achat virtuels personnels

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2974449B2 (ja) * 1991-04-19 1999-11-10 エヌシーアール インターナショナル インコーポレイテッド 買物システム
US5729697A (en) * 1995-04-24 1998-03-17 International Business Machines Corporation Intelligent shopping cart
JPH11219481A (ja) * 1997-11-28 1999-08-10 Nri & Ncc Co Ltd 個別広告出力装置、個別広告出力方法および記録媒体
JPH11353555A (ja) * 1998-06-09 1999-12-24 Hitachi Ltd リアルタイム商品分析、個別情報提供システム及びクーポン情報提供方式

Also Published As

Publication number Publication date
BE1013810A3 (fr) 2002-09-03
WO2001018732A8 (fr) 2002-08-29
PT102442A (pt) 2000-12-29
EP1252590A2 (fr) 2002-10-30
JP2003527665A (ja) 2003-09-16
AU3478800A (en) 2001-04-10
WO2001018732A2 (fr) 2001-03-15
ZA200001223B (en) 2001-01-25

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Legal Events

Date Code Title Description
EEER Examination request
FZDE Discontinued