BR112014005960A8 - Sistema e método para métrica de campanha de mídia social - Google Patents

Sistema e método para métrica de campanha de mídia social

Info

Publication number
BR112014005960A8
BR112014005960A8 BR112014005960A BR112014005960A BR112014005960A8 BR 112014005960 A8 BR112014005960 A8 BR 112014005960A8 BR 112014005960 A BR112014005960 A BR 112014005960A BR 112014005960 A BR112014005960 A BR 112014005960A BR 112014005960 A8 BR112014005960 A8 BR 112014005960A8
Authority
BR
Brazil
Prior art keywords
social
campaign
social media
track
networks
Prior art date
Application number
BR112014005960A
Other languages
English (en)
Other versions
BR112014005960A2 (pt
Inventor
Naveh Eyal
Varshavsky Roy
Karidi Ron
Diamant Adi
John Neystadt Eugene
Original Assignee
Microsoft Technology Licensing Llc
Microsoft Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Microsoft Technology Licensing Llc, Microsoft Corp filed Critical Microsoft Technology Licensing Llc
Publication of BR112014005960A2 publication Critical patent/BR112014005960A2/pt
Publication of BR112014005960A8 publication Critical patent/BR112014005960A8/pt

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/40—Business processes related to the transportation industry
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/10—Office automation; Time management
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Human Resources & Organizations (AREA)
  • Tourism & Hospitality (AREA)
  • Game Theory and Decision Science (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Primary Health Care (AREA)
  • Data Mining & Analysis (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Computing Systems (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

SISTEMA E MÉTODO PARA MÉTRICA DE CAMPANHA DE MÍDIA SOCIAL. A invenção refere-se a um sistema de marketing social que pode medir o desempenho de campanhas de marketing utilizando o clique efetivo através taxas que incluem impressões que são devidas à propagação de itens através de redes sociais. Um sistema de marketing social pode rastrear uma eficiência inicial em começar uma campanha, assim como rastrear a propagação das informações de campanha através de múltiplas redes sociais. A eficiência da campanha pode ser medida utilizando o clique efetivo através de taxas para várias audiências alvo. O sistema de marketing social pode criar links para materiais de propaganda e por meio disto rastrear as interações quando os usuários clicam através dos links para interagir com os materiais. A eficiência da campanha de mídia social pode ser baseada em parte medindo o número de impressões real ou estimado através de redes de mídia social.
BR112014005960A 2011-09-19 2012-08-22 Sistema e método para métrica de campanha de mídia social BR112014005960A8 (pt)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US13/235,500 US20130073378A1 (en) 2011-09-19 2011-09-19 Social media campaign metrics
PCT/US2012/051813 WO2013043296A1 (en) 2011-09-19 2012-08-22 Social media campaign metrics

Publications (2)

Publication Number Publication Date
BR112014005960A2 BR112014005960A2 (pt) 2017-04-04
BR112014005960A8 true BR112014005960A8 (pt) 2018-02-06

Family

ID=47697015

Family Applications (1)

Application Number Title Priority Date Filing Date
BR112014005960A BR112014005960A8 (pt) 2011-09-19 2012-08-22 Sistema e método para métrica de campanha de mídia social

Country Status (13)

Country Link
US (1) US20130073378A1 (pt)
EP (1) EP2758934A4 (pt)
JP (1) JP2014532216A (pt)
KR (1) KR20140066192A (pt)
CN (1) CN102938122A (pt)
AR (1) AR087958A1 (pt)
AU (1) AU2012312977A1 (pt)
BR (1) BR112014005960A8 (pt)
CA (1) CA2849075A1 (pt)
MX (1) MX2014003360A (pt)
RU (1) RU2014110398A (pt)
TW (1) TW201319987A (pt)
WO (1) WO2013043296A1 (pt)

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US20130191226A1 (en) * 2012-01-20 2013-07-25 Bradley Hopkins Smallwood Pricing and delivery of advertising based on exposure time
US10319046B2 (en) * 2012-07-20 2019-06-11 Salesforce.Com, Inc. System and method for aggregating social network feed information
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US20140337104A1 (en) * 2013-05-09 2014-11-13 Steven J. Splaine Methods and apparatus to determine impressions using distributed demographic information
US20150220996A1 (en) * 2014-01-31 2015-08-06 Venkata S.J.R. Bhamidipati Systems and methods for viral promotion of content
US9672291B2 (en) 2014-02-19 2017-06-06 Google Inc. Summarizing social interactions between users
US20160071161A1 (en) * 2014-09-10 2016-03-10 Sysomos L.P. Systems and Methods for Identifying a Target Audience in a Social Data Network
CN104378660A (zh) * 2014-11-06 2015-02-25 康佳集团股份有限公司 一种基于云计算的社区用户帖子分析统计方法及系统
US10037545B1 (en) * 2014-12-08 2018-07-31 Quantcast Corporation Predicting advertisement impact for audience selection
US10530714B2 (en) 2016-02-29 2020-01-07 Oracle International Corporation Conditional automatic social posts
US10503805B2 (en) 2016-12-19 2019-12-10 Oracle International Corporation Generating feedback for a target content item based on published content items
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US11568450B2 (en) 2017-08-09 2023-01-31 Spaco Llc Reward system for micro influencers in a social media marketing campaign
US11042896B1 (en) 2018-03-12 2021-06-22 Inmar Clearing, Inc. Content influencer scoring system and related methods
CN109714610B (zh) * 2018-11-23 2021-07-06 北京森博互动公关策划有限公司 自动式视频营销管理系统及方法
CN110196950B (zh) * 2019-02-28 2023-10-24 腾讯科技（深圳）有限公司 传播帐号的处理方法和装置
US20210349896A1 (en) * 2020-05-06 2021-11-11 Billy David TEA Serum of truth
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CN113704626B (zh) * 2021-09-06 2022-02-15 中国计量大学 一种基于重构社交网络的会话社交推荐方法
US20230245140A1 (en) * 2022-01-28 2023-08-03 Indeed, Inc. Concurrent testing of multiple creatives across multiple independent online platforms

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US20060085253A1 (en) * 2004-10-18 2006-04-20 Matthew Mengerink Method and system to utilize a user network within a network-based commerce platform
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Also Published As

Publication number Publication date
AR087958A1 (es) 2014-04-30
AU2012312977A1 (en) 2014-04-10
EP2758934A4 (en) 2015-02-18
JP2014532216A (ja) 2014-12-04
US20130073378A1 (en) 2013-03-21
MX2014003360A (es) 2014-07-10
EP2758934A1 (en) 2014-07-30
RU2014110398A (ru) 2015-10-10
WO2013043296A1 (en) 2013-03-28
KR20140066192A (ko) 2014-05-30
BR112014005960A2 (pt) 2017-04-04
CN102938122A (zh) 2013-02-20
TW201319987A (zh) 2013-05-16
CA2849075A1 (en) 2013-03-28

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Legal Events

Date Code Title Description
B25A Requested transfer of rights approved

Owner name: MICROSOFT TECHNOLOGY LICENSING, LLC (US)

B06F Objections, documents and/or translations needed after an examination request according [chapter 6.6 patent gazette]
B06U Preliminary requirement: requests with searches performed by other patent offices: procedure suspended [chapter 6.21 patent gazette]
B11B Dismissal acc. art. 36, par 1 of ipl - no reply within 90 days to fullfil the necessary requirements