BR112015000297A2 - direcionamento por conexão movido por pesquisa - Google Patents
direcionamento por conexão movido por pesquisaInfo
- Publication number
- BR112015000297A2 BR112015000297A2 BR112015000297A BR112015000297A BR112015000297A2 BR 112015000297 A2 BR112015000297 A2 BR 112015000297A2 BR 112015000297 A BR112015000297 A BR 112015000297A BR 112015000297 A BR112015000297 A BR 112015000297A BR 112015000297 A2 BR112015000297 A2 BR 112015000297A2
- Authority
- BR
- Brazil
- Prior art keywords
- objects
- social
- seed
- advertiser
- search
- Prior art date
Links
- 230000008685 targeting Effects 0.000 title abstract 3
- 230000006855 networking Effects 0.000 abstract 3
Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0203—Market surveys; Market polls
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0252—Targeted advertisements based on events or environment, e.g. weather or festivals
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
- G06Q50/01—Social networking
Landscapes
- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Strategic Management (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Accounting & Taxation (AREA)
- Theoretical Computer Science (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Computing Systems (AREA)
- Health & Medical Sciences (AREA)
- General Health & Medical Sciences (AREA)
- Human Resources & Organizations (AREA)
- Primary Health Care (AREA)
- Tourism & Hospitality (AREA)
- Environmental & Geological Engineering (AREA)
- Data Mining & Analysis (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
- Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
Abstract
resumo "direcionamento por conexão movido por pesquisa" a presente invenção refere se a um sistema de rede social que se estende o alcance de um anúncio permitindo que um anunciante semeie uma pesquisa para sugerir critérios alvos para um anúncio. usando as sementes, o sistema de rede social identifica um conjunto de objetos sementes de um gráfico social. o sistema de rede social atravessa o gráfico social para computar a similaridade entre os objetos sementes e os objetos candidatos relacionados aos objetos sementes. com base na similaridade computada, o sistema de rede social sugere um conjunto de objetos sementes para o anunciante. o sistema de rede social recebe uma seleção de um ou mais objetos alvos do anunciante. a partir dos objetos alvos selecionados o sistema de rede social determina um ou mais critérios de direcionamento para o anúncio, de maneira que os usuários com uma borda no gráfico social para qualquer um dos objetos alvos selecionados podem receber o anúncio.
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US13/549,061 US9020835B2 (en) | 2012-07-13 | 2012-07-13 | Search-powered connection targeting |
PCT/US2013/048933 WO2014011435A1 (en) | 2012-07-13 | 2013-07-01 | Search-powered connection targeting |
Publications (1)
Publication Number | Publication Date |
---|---|
BR112015000297A2 true BR112015000297A2 (pt) | 2017-06-27 |
Family
ID=48771294
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
BR112015000297A BR112015000297A2 (pt) | 2012-07-13 | 2013-07-01 | direcionamento por conexão movido por pesquisa |
Country Status (12)
Country | Link |
---|---|
US (2) | US9020835B2 (pt) |
EP (1) | EP2685415A1 (pt) |
JP (1) | JP5965067B2 (pt) |
KR (1) | KR101691576B1 (pt) |
CN (1) | CN104428805B (pt) |
AU (2) | AU2013289004A1 (pt) |
BR (1) | BR112015000297A2 (pt) |
CA (1) | CA2877558C (pt) |
IL (1) | IL236563A (pt) |
MX (1) | MX349033B (pt) |
TW (1) | TWI567675B (pt) |
WO (1) | WO2014011435A1 (pt) |
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-
2012
- 2012-07-13 US US13/549,061 patent/US9020835B2/en active Active
-
2013
- 2013-07-01 CA CA2877558A patent/CA2877558C/en not_active Expired - Fee Related
- 2013-07-01 CN CN201380037505.9A patent/CN104428805B/zh active Active
- 2013-07-01 AU AU2013289004A patent/AU2013289004A1/en not_active Abandoned
- 2013-07-01 JP JP2015521655A patent/JP5965067B2/ja active Active
- 2013-07-01 EP EP13174511.9A patent/EP2685415A1/en not_active Ceased
- 2013-07-01 KR KR1020157002231A patent/KR101691576B1/ko active IP Right Grant
- 2013-07-01 WO PCT/US2013/048933 patent/WO2014011435A1/en active Application Filing
- 2013-07-01 BR BR112015000297A patent/BR112015000297A2/pt not_active IP Right Cessation
- 2013-07-01 MX MX2015000566A patent/MX349033B/es active IP Right Grant
- 2013-07-12 TW TW102125100A patent/TWI567675B/zh active
-
2015
- 2015-01-01 IL IL236563A patent/IL236563A/en active IP Right Grant
- 2015-04-07 US US14/680,984 patent/US20150213507A1/en not_active Abandoned
-
2017
- 2017-05-26 AU AU2017203546A patent/AU2017203546A1/en not_active Abandoned
Also Published As
Publication number | Publication date |
---|---|
IL236563A0 (en) | 2015-02-26 |
CN104428805B (zh) | 2017-09-22 |
AU2013289004A1 (en) | 2015-01-22 |
MX2015000566A (es) | 2015-04-08 |
WO2014011435A1 (en) | 2014-01-16 |
KR101691576B1 (ko) | 2016-12-30 |
KR20150036231A (ko) | 2015-04-07 |
US20140019240A1 (en) | 2014-01-16 |
CN104428805A (zh) | 2015-03-18 |
IL236563A (en) | 2017-08-31 |
CA2877558C (en) | 2019-05-21 |
AU2017203546A1 (en) | 2017-06-15 |
US9020835B2 (en) | 2015-04-28 |
JP2015529885A (ja) | 2015-10-08 |
CA2877558A1 (en) | 2014-01-16 |
US20150213507A1 (en) | 2015-07-30 |
TWI567675B (zh) | 2017-01-21 |
JP5965067B2 (ja) | 2016-08-03 |
MX349033B (es) | 2017-07-07 |
TW201403517A (zh) | 2014-01-16 |
EP2685415A1 (en) | 2014-01-15 |
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