MX365585B - Identificacion de usuarios para oportunidades publicitarias basadas en identificadores asociados. - Google Patents
Identificacion de usuarios para oportunidades publicitarias basadas en identificadores asociados.Info
- Publication number
- MX365585B MX365585B MX2015011701A MX2015011701A MX365585B MX 365585 B MX365585 B MX 365585B MX 2015011701 A MX2015011701 A MX 2015011701A MX 2015011701 A MX2015011701 A MX 2015011701A MX 365585 B MX365585 B MX 365585B
- Authority
- MX
- Mexico
- Prior art keywords
- identifier
- partner
- user
- online system
- identifiers
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
- G06Q30/0275—Auctions
Landscapes
- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Finance (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Development Economics (AREA)
- Economics (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Game Theory and Decision Science (AREA)
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Computer And Data Communications (AREA)
Abstract
Un sistema en línea facilita subastas para oportunidades de presentación de publicidad al identificar usuarios asociados con las oportunidades de presentación. El sistema en línea almacena mapas entre identificadores de usuario y una pluralidad de identificadores de patrón utilizados para anunciantes para identificar navegadores. Los identificadores de patrón son recibidos de un intercambio de publicidad y se utilizan para identificar un identificador de usuario que corresponde al identificador de patrón recibido. Al utilizar el identificador de usuario identificado, el sistema en línea identifica a un identificador de patrón alternativo asociado con el identificador de usuario y envía el identificador de usuario alternativo a un anunciante para utilizarse para seleccionar y ofertar anuncios. El sistema en línea regresa las ofertas de los anunciantes al intercambio de publicidad con el identificador de patrón recibido del intercambio de publicidad. La conversión de un identificador de patrón a otro permite a los anunciantes dirigirse a un usuario particular mientras el sistema en línea protege la identidad del usuario.
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US13/789,463 US10559013B2 (en) | 2013-03-07 | 2013-03-07 | Identifying users for advertising opportunities based on paired identifiers |
PCT/US2014/020816 WO2014138266A1 (en) | 2013-03-07 | 2014-03-05 | Indentifying users for advertising opportunities based on paired identifiers |
Publications (2)
Publication Number | Publication Date |
---|---|
MX2015011701A MX2015011701A (es) | 2016-09-06 |
MX365585B true MX365585B (es) | 2019-06-07 |
Family
ID=51489028
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
MX2015011701A MX365585B (es) | 2013-03-07 | 2014-03-05 | Identificacion de usuarios para oportunidades publicitarias basadas en identificadores asociados. |
Country Status (10)
Country | Link |
---|---|
US (1) | US10559013B2 (es) |
JP (1) | JP6415458B2 (es) |
KR (1) | KR20150126016A (es) |
CN (1) | CN105210094B (es) |
AU (1) | AU2014225748A1 (es) |
BR (1) | BR112015021513A2 (es) |
CA (1) | CA2901587A1 (es) |
IL (1) | IL240728A0 (es) |
MX (1) | MX365585B (es) |
WO (1) | WO2014138266A1 (es) |
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WO2016067103A2 (en) * | 2014-10-27 | 2016-05-06 | Yintao Yu | Cross device identity matching for online advertising |
US10904234B2 (en) | 2014-11-07 | 2021-01-26 | Privakey, Inc. | Systems and methods of device based customer authentication and authorization |
US9813400B2 (en) * | 2014-11-07 | 2017-11-07 | Probaris Technologies, Inc. | Computer-implemented systems and methods of device based, internet-centric, authentication |
US9342617B1 (en) * | 2015-05-19 | 2016-05-17 | Parrable, Inc. | Unique identifiers for browsers |
US11799713B2 (en) | 2015-09-22 | 2023-10-24 | Parrable Inc. | Timestamp-based association of identifiers |
US10715413B2 (en) | 2017-03-24 | 2020-07-14 | Parrable Inc. | Timestamp-based session association |
JP2016100014A (ja) * | 2015-11-17 | 2016-05-30 | デジタル・アドバタイジング・コンソーシアム株式会社 | 情報処理装置、情報処理方法及びプログラム |
CN106817390B (zh) * | 2015-12-01 | 2020-04-24 | 阿里巴巴集团控股有限公司 | 一种用户数据共享的方法和设备 |
US20170193559A1 (en) * | 2015-12-30 | 2017-07-06 | Vizury Interactive Solutions Private Limited | Computer implemented method for partner pixelling for user identification |
JP6005887B1 (ja) * | 2016-04-12 | 2016-10-12 | 株式会社Cygames | プログラム、情報処理装置、情報処理方法及び情報処理システム |
US10469497B2 (en) | 2016-05-26 | 2019-11-05 | Dropbox, Inc. | Identifying accounts having shared credentials |
US10097654B2 (en) * | 2016-06-02 | 2018-10-09 | Facebook, Inc. | Identifying users of client devices for tracking user interactions with content distributed by content provider systems |
CN106909594B (zh) | 2016-06-06 | 2020-05-05 | 阿里巴巴集团控股有限公司 | 信息推送方法及装置 |
US11023880B2 (en) * | 2016-07-23 | 2021-06-01 | Vray Inc. | Online mobile payment system and method using authentication codes |
JP6517182B2 (ja) * | 2016-12-16 | 2019-05-22 | ソフトバンク株式会社 | 識別子同期システム、広告配信システム、及び、プログラム |
CN109275357B (zh) | 2017-05-17 | 2022-05-24 | 谷歌有限责任公司 | 防止数据泄露的方法、系统和计算机存储介质 |
US11205188B1 (en) * | 2017-06-07 | 2021-12-21 | Capital One Services, Llc | Automatically presenting e-commerce offers based on browse history |
CN107205173B (zh) * | 2017-06-26 | 2020-07-31 | 武汉斗鱼网络科技有限公司 | 一种网络直播中的弹幕互动的方法和装置 |
GB2565795A (en) * | 2017-08-22 | 2019-02-27 | Smartpipe Tech Ltd | Targeted content delivery |
US20190188753A1 (en) * | 2017-12-20 | 2019-06-20 | Lucid Holdings, LLC | System and process for audience segment attribute identification |
US11694093B2 (en) * | 2018-03-14 | 2023-07-04 | Adobe Inc. | Generation of training data to train a classifier to identify distinct physical user devices in a cross-device context |
US10645111B1 (en) * | 2018-04-23 | 2020-05-05 | Facebook, Inc. | Browsing identity |
CN112166586B (zh) * | 2019-04-16 | 2023-04-18 | 谷歌有限责任公司 | 自认证域特定浏览器标识符 |
KR102193737B1 (ko) * | 2020-06-08 | 2020-12-21 | 조창구 | 소셜 네트워크를 기반으로 사용자 맞춤 광고를 표시하는 시스템 |
RU2020129084A (ru) | 2020-09-02 | 2022-03-02 | Дексамерон Лимитед | Система и способ сопоставления и/или сбора данных для таргетирования рекламы в режиме реального времени |
KR102218236B1 (ko) * | 2020-12-08 | 2021-02-19 | 조창구 | 온라인 광고 시스템 |
KR102218238B1 (ko) * | 2020-12-08 | 2021-02-19 | 조창구 | Sns를 통하여 획득되는 정보를 이용하는 광고 추천 방법 및 그 장치 |
KR102218235B1 (ko) * | 2020-12-08 | 2021-02-19 | 조창구 | 사용자 맞춤형 광고 서비스를 제공하는 방법 및 그 시스템 |
US20220237665A1 (en) * | 2021-01-22 | 2022-07-28 | Groundhog Inc. | Method for determining advertising identifier of specific telecommunication device and advertisement server |
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US9117217B2 (en) | 2003-08-01 | 2015-08-25 | Advertising.Com Llc | Audience targeting with universal profile synchronization |
JP2005222500A (ja) | 2004-02-09 | 2005-08-18 | Intec Web & Genome Informatics Corp | 広告配信システム |
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JP5373003B2 (ja) | 2011-07-12 | 2013-12-18 | ヤフー株式会社 | 広告処理装置及び方法 |
US20130124327A1 (en) * | 2011-11-11 | 2013-05-16 | Jumptap, Inc. | Identifying a same user of multiple communication devices based on web page visits |
US20130124628A1 (en) * | 2011-11-15 | 2013-05-16 | Srilal Weerasinghe | Method and apparatus for providing social network based advertising with user control and privacy |
US9009258B2 (en) * | 2012-03-06 | 2015-04-14 | Google Inc. | Providing content to a user across multiple devices |
-
2013
- 2013-03-07 US US13/789,463 patent/US10559013B2/en not_active Expired - Fee Related
-
2014
- 2014-03-05 KR KR1020157027486A patent/KR20150126016A/ko not_active Application Discontinuation
- 2014-03-05 JP JP2015561616A patent/JP6415458B2/ja not_active Expired - Fee Related
- 2014-03-05 AU AU2014225748A patent/AU2014225748A1/en not_active Abandoned
- 2014-03-05 WO PCT/US2014/020816 patent/WO2014138266A1/en active Application Filing
- 2014-03-05 CN CN201480026064.7A patent/CN105210094B/zh active Active
- 2014-03-05 BR BR112015021513A patent/BR112015021513A2/pt not_active IP Right Cessation
- 2014-03-05 MX MX2015011701A patent/MX365585B/es active IP Right Grant
- 2014-03-05 CA CA2901587A patent/CA2901587A1/en not_active Abandoned
-
2015
- 2015-08-20 IL IL240728A patent/IL240728A0/en unknown
Also Published As
Publication number | Publication date |
---|---|
BR112015021513A2 (pt) | 2017-07-18 |
US10559013B2 (en) | 2020-02-11 |
MX2015011701A (es) | 2016-09-06 |
AU2014225748A1 (en) | 2015-09-10 |
KR20150126016A (ko) | 2015-11-10 |
WO2014138266A1 (en) | 2014-09-12 |
CN105210094A (zh) | 2015-12-30 |
CA2901587A1 (en) | 2014-09-12 |
CN105210094B (zh) | 2020-01-07 |
JP6415458B2 (ja) | 2018-10-31 |
US20140257999A1 (en) | 2014-09-11 |
JP2016512352A (ja) | 2016-04-25 |
IL240728A0 (en) | 2015-10-29 |
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Legal Events
Date | Code | Title | Description |
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FG | Grant or registration |