MX365585B - Identificacion de usuarios para oportunidades publicitarias basadas en identificadores asociados. - Google Patents

Identificacion de usuarios para oportunidades publicitarias basadas en identificadores asociados.

Info

Publication number
MX365585B
MX365585B MX2015011701A MX2015011701A MX365585B MX 365585 B MX365585 B MX 365585B MX 2015011701 A MX2015011701 A MX 2015011701A MX 2015011701 A MX2015011701 A MX 2015011701A MX 365585 B MX365585 B MX 365585B
Authority
MX
Mexico
Prior art keywords
identifier
partner
user
online system
identifiers
Prior art date
Application number
MX2015011701A
Other languages
English (en)
Other versions
MX2015011701A (es
Inventor
Antonio Garcia-Martinez Felipe
Original Assignee
Facebook Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Facebook Inc filed Critical Facebook Inc
Publication of MX2015011701A publication Critical patent/MX2015011701A/es
Publication of MX365585B publication Critical patent/MX365585B/es

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Computer And Data Communications (AREA)

Abstract

Un sistema en línea facilita subastas para oportunidades de presentación de publicidad al identificar usuarios asociados con las oportunidades de presentación. El sistema en línea almacena mapas entre identificadores de usuario y una pluralidad de identificadores de patrón utilizados para anunciantes para identificar navegadores. Los identificadores de patrón son recibidos de un intercambio de publicidad y se utilizan para identificar un identificador de usuario que corresponde al identificador de patrón recibido. Al utilizar el identificador de usuario identificado, el sistema en línea identifica a un identificador de patrón alternativo asociado con el identificador de usuario y envía el identificador de usuario alternativo a un anunciante para utilizarse para seleccionar y ofertar anuncios. El sistema en línea regresa las ofertas de los anunciantes al intercambio de publicidad con el identificador de patrón recibido del intercambio de publicidad. La conversión de un identificador de patrón a otro permite a los anunciantes dirigirse a un usuario particular mientras el sistema en línea protege la identidad del usuario.
MX2015011701A 2013-03-07 2014-03-05 Identificacion de usuarios para oportunidades publicitarias basadas en identificadores asociados. MX365585B (es)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US13/789,463 US10559013B2 (en) 2013-03-07 2013-03-07 Identifying users for advertising opportunities based on paired identifiers
PCT/US2014/020816 WO2014138266A1 (en) 2013-03-07 2014-03-05 Indentifying users for advertising opportunities based on paired identifiers

Publications (2)

Publication Number Publication Date
MX2015011701A MX2015011701A (es) 2016-09-06
MX365585B true MX365585B (es) 2019-06-07

Family

ID=51489028

Family Applications (1)

Application Number Title Priority Date Filing Date
MX2015011701A MX365585B (es) 2013-03-07 2014-03-05 Identificacion de usuarios para oportunidades publicitarias basadas en identificadores asociados.

Country Status (10)

Country Link
US (1) US10559013B2 (es)
JP (1) JP6415458B2 (es)
KR (1) KR20150126016A (es)
CN (1) CN105210094B (es)
AU (1) AU2014225748A1 (es)
BR (1) BR112015021513A2 (es)
CA (1) CA2901587A1 (es)
IL (1) IL240728A0 (es)
MX (1) MX365585B (es)
WO (1) WO2014138266A1 (es)

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Also Published As

Publication number Publication date
CA2901587A1 (en) 2014-09-12
MX2015011701A (es) 2016-09-06
AU2014225748A1 (en) 2015-09-10
US10559013B2 (en) 2020-02-11
US20140257999A1 (en) 2014-09-11
JP2016512352A (ja) 2016-04-25
IL240728A0 (en) 2015-10-29
CN105210094B (zh) 2020-01-07
JP6415458B2 (ja) 2018-10-31
BR112015021513A2 (pt) 2017-07-18
WO2014138266A1 (en) 2014-09-12
KR20150126016A (ko) 2015-11-10
CN105210094A (zh) 2015-12-30

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