MX2015000566A - Enfoque de conexion alimentado por busqueda. - Google Patents

Enfoque de conexion alimentado por busqueda.

Info

Publication number
MX2015000566A
MX2015000566A MX2015000566A MX2015000566A MX2015000566A MX 2015000566 A MX2015000566 A MX 2015000566A MX 2015000566 A MX2015000566 A MX 2015000566A MX 2015000566 A MX2015000566 A MX 2015000566A MX 2015000566 A MX2015000566 A MX 2015000566A
Authority
MX
Mexico
Prior art keywords
networking system
social networking
objects
seed
search
Prior art date
Application number
MX2015000566A
Other languages
English (en)
Other versions
MX349033B (es
Inventor
Ding Zhou
Original Assignee
Facebook Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Facebook Inc filed Critical Facebook Inc
Publication of MX2015000566A publication Critical patent/MX2015000566A/es
Publication of MX349033B publication Critical patent/MX349033B/es

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0203—Market surveys; Market polls
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0252—Targeted advertisements based on events or environment, e.g. weather or festivals
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Theoretical Computer Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Computing Systems (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Tourism & Hospitality (AREA)
  • Environmental & Geological Engineering (AREA)
  • Data Mining & Analysis (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

Un sistema de red social extiende el alcance de un anuncio al permitir a un anunciante sembrar una investigación para sugerir criterios de enfoque para un anuncio. Al utilizar las semillas, el sistema de red social identifica un grupo de objetos de semilla de una gráfica social. El sistema de red social atraviesa la gráfica social para calcular la similitud entre los objetos de semilla y objetos candidato relacionados con los objetos de semilla. Basándose en la similitud calculada, el sistema de red social sugiere un grupo de objetos objetivo al anunciante. El sistema de red social recibe una selección de uno o más objetos objetivo del anunciante. A partir de los objetos objetivo seleccionados, el sistema de red social determina uno o más criterios de enfoque para el anuncio, así los usuarios con un borde en la gráfica social a cualquiera de los objetos objetivo seleccionados son elegibles para recibir el anuncio.
MX2015000566A 2012-07-13 2013-07-01 Enfoque de conexion alimentado por busqueda. MX349033B (es)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US13/549,061 US9020835B2 (en) 2012-07-13 2012-07-13 Search-powered connection targeting
PCT/US2013/048933 WO2014011435A1 (en) 2012-07-13 2013-07-01 Search-powered connection targeting

Publications (2)

Publication Number Publication Date
MX2015000566A true MX2015000566A (es) 2015-04-08
MX349033B MX349033B (es) 2017-07-07

Family

ID=48771294

Family Applications (1)

Application Number Title Priority Date Filing Date
MX2015000566A MX349033B (es) 2012-07-13 2013-07-01 Enfoque de conexion alimentado por busqueda.

Country Status (12)

Country Link
US (2) US9020835B2 (es)
EP (1) EP2685415A1 (es)
JP (1) JP5965067B2 (es)
KR (1) KR101691576B1 (es)
CN (1) CN104428805B (es)
AU (2) AU2013289004A1 (es)
BR (1) BR112015000297A2 (es)
CA (1) CA2877558C (es)
IL (1) IL236563A (es)
MX (1) MX349033B (es)
TW (1) TWI567675B (es)
WO (1) WO2014011435A1 (es)

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Also Published As

Publication number Publication date
IL236563A0 (en) 2015-02-26
CN104428805B (zh) 2017-09-22
AU2013289004A1 (en) 2015-01-22
WO2014011435A1 (en) 2014-01-16
BR112015000297A2 (pt) 2017-06-27
KR101691576B1 (ko) 2016-12-30
KR20150036231A (ko) 2015-04-07
US20140019240A1 (en) 2014-01-16
CN104428805A (zh) 2015-03-18
IL236563A (en) 2017-08-31
CA2877558C (en) 2019-05-21
AU2017203546A1 (en) 2017-06-15
US9020835B2 (en) 2015-04-28
JP2015529885A (ja) 2015-10-08
CA2877558A1 (en) 2014-01-16
US20150213507A1 (en) 2015-07-30
TWI567675B (zh) 2017-01-21
JP5965067B2 (ja) 2016-08-03
MX349033B (es) 2017-07-07
TW201403517A (zh) 2014-01-16
EP2685415A1 (en) 2014-01-15

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