BR112012015614A2 - método e aparelho para distribuir conteúdo direcionado a visitantes de site da rede para promover produtos e marcas - Google Patents

método e aparelho para distribuir conteúdo direcionado a visitantes de site da rede para promover produtos e marcas

Info

Publication number
BR112012015614A2
BR112012015614A2 BR112012015614A BR112012015614A BR112012015614A2 BR 112012015614 A2 BR112012015614 A2 BR 112012015614A2 BR 112012015614 A BR112012015614 A BR 112012015614A BR 112012015614 A BR112012015614 A BR 112012015614A BR 112012015614 A2 BR112012015614 A2 BR 112012015614A2
Authority
BR
Brazil
Prior art keywords
network site
information
brands
audience members
distributing
Prior art date
Application number
BR112012015614A
Other languages
English (en)
Inventor
J Hunn Andreas
Brady John
Tabbal Nicolas
Taylor Sara
Original Assignee
Resonate Networks Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US12/644,892 external-priority patent/US10475047B2/en
Application filed by Resonate Networks Inc filed Critical Resonate Networks Inc
Publication of BR112012015614A2 publication Critical patent/BR112012015614A2/pt

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

método e aparelho para distribuir conteúdo direcionado a visitantes de site da rede para promover produtos e marcas. revela-se de um método para selecionar um site da rede para distribuição de conteúdo direcionado a um computador de membro de audiência baseado em valores de atitude associados a membros de audiência que participam de uma pesquisa implementada por computador. as informações de resposta de pesquisa, bem como as informações de visitação de site da rede, e as informações demográficas associadas aos membros de audiência podem ser coletadas e armazenadas em uma base de dados central. um valor de atitude pode ser determinado a partir das informações de resposta de pesquisa e/ou de outras informações para os membros de audiência. o valor de atitude pode indicar a visão do membro de audiência a respeito de uma questão, tópico, produto, serviço ou similar. o valor de atitude, em combinação com outras informações de visitação de site da rede, pode ser usado para selecionar um site da rede para distribuição do conteúdo direcionado aos membros de audiência.
BR112012015614A 2009-12-22 2010-11-22 método e aparelho para distribuir conteúdo direcionado a visitantes de site da rede para promover produtos e marcas BR112012015614A2 (pt)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/644,892 US10475047B2 (en) 2009-08-28 2009-12-22 Method and apparatus for delivering targeted content to website visitors
US12/942,469 US20110119278A1 (en) 2009-08-28 2010-11-09 Method and apparatus for delivering targeted content to website visitors to promote products and brands
PCT/US2010/057639 WO2011078932A1 (en) 2009-12-22 2010-11-22 Method and apparatus for delivering targeted content to website visitors to promote products and brands

Publications (1)

Publication Number Publication Date
BR112012015614A2 true BR112012015614A2 (pt) 2017-05-02

Family

ID=44196092

Family Applications (1)

Application Number Title Priority Date Filing Date
BR112012015614A BR112012015614A2 (pt) 2009-12-22 2010-11-22 método e aparelho para distribuir conteúdo direcionado a visitantes de site da rede para promover produtos e marcas

Country Status (6)

Country Link
US (1) US20110119278A1 (pt)
EP (1) EP2517164A4 (pt)
JP (1) JP5642196B2 (pt)
CN (2) CN102667843A (pt)
BR (1) BR112012015614A2 (pt)
WO (1) WO2011078932A1 (pt)

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Also Published As

Publication number Publication date
EP2517164A4 (en) 2014-10-15
EP2517164A1 (en) 2012-10-31
CN102667843A (zh) 2012-09-12
JP2013515322A (ja) 2013-05-02
JP5642196B2 (ja) 2014-12-17
WO2011078932A1 (en) 2011-06-30
CN108280679A (zh) 2018-07-13
US20110119278A1 (en) 2011-05-19

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