BR112013000956A2 - sistema e método para correlacionar anúncios eletrônicos apresentados aos consumidores em dispositivos de computação com visitas de consumidores aos ambientes varejistas - Google Patents

sistema e método para correlacionar anúncios eletrônicos apresentados aos consumidores em dispositivos de computação com visitas de consumidores aos ambientes varejistas

Info

Publication number
BR112013000956A2
BR112013000956A2 BR112013000956A BR112013000956A BR112013000956A2 BR 112013000956 A2 BR112013000956 A2 BR 112013000956A2 BR 112013000956 A BR112013000956 A BR 112013000956A BR 112013000956 A BR112013000956 A BR 112013000956A BR 112013000956 A2 BR112013000956 A2 BR 112013000956A2
Authority
BR
Brazil
Prior art keywords
consumers
consumer
correlating
presented
electronic advertisements
Prior art date
Application number
BR112013000956A
Other languages
English (en)
Inventor
Timothy Belvin
Timothy Boynton Morton
Original Assignee
Visible Brands Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Visible Brands Inc filed Critical Visible Brands Inc
Publication of BR112013000956A2 publication Critical patent/BR112013000956A2/pt

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location

Abstract

correlacionando propagandas eletrônicas com visitas de consumidores a ambientes de vendas. um sistema e método para rastrear anúncios que são apresentados eletronicamente aos aos consumidores sobre os dispositivos de computação e correlacionando os anúncios veiculados com visitas de consumo para ambientes de de varejo. usando um dispositivo de computação, um consumidor que acessa o conteúdo eletrônico pode ser apresentada com propagandas. a presentados anúcios electrónicos incluem um primeiro script que é executado quando um anúncio é apresentado a fim de transmitir uma mensagem de apresentação para o sistema de vigilância. a mensagem de apresentação é usado pelo sistema de controlo para controlar a identidade de anúncios publicitários que são apresentados para os consumidores. quando os consumidores visitar um estabelecimento de varejo, um sistema de publicidade utiliza as informações sobre as propagandas eletrônicas que foram apresentadas aos consumidores, a fim de direcionar conteúdo publicitário aos consumidores em uma rede de dispositivos de exibição que estão localizados no estabelecimento de varejo. os consumidores podem ser alvo de forma individual ou em grupo.
BR112013000956A 2010-07-13 2011-07-12 sistema e método para correlacionar anúncios eletrônicos apresentados aos consumidores em dispositivos de computação com visitas de consumidores aos ambientes varejistas BR112013000956A2 (pt)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/835,604 US20120016733A1 (en) 2010-07-13 2010-07-13 System and method for correlating electronic advertisements presented to consumers on computing devices with consumer visits to retail environments
PCT/US2011/043760 WO2012009380A1 (en) 2010-07-13 2011-07-12 Correlating electronic advertisements with consumers visits to retail environments

Publications (1)

Publication Number Publication Date
BR112013000956A2 true BR112013000956A2 (pt) 2016-05-17

Family

ID=45467668

Family Applications (1)

Application Number Title Priority Date Filing Date
BR112013000956A BR112013000956A2 (pt) 2010-07-13 2011-07-12 sistema e método para correlacionar anúncios eletrônicos apresentados aos consumidores em dispositivos de computação com visitas de consumidores aos ambientes varejistas

Country Status (4)

Country Link
US (1) US20120016733A1 (pt)
EP (1) EP2593916A1 (pt)
BR (1) BR112013000956A2 (pt)
WO (1) WO2012009380A1 (pt)

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Also Published As

Publication number Publication date
EP2593916A1 (en) 2013-05-22
WO2012009380A1 (en) 2012-01-19
US20120016733A1 (en) 2012-01-19

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Legal Events

Date Code Title Description
B11A Dismissal acc. art.33 of ipl - examination not requested within 36 months of filing
B11Y Definitive dismissal acc. article 33 of ipl - extension of time limit for request of examination expired