AU2009271469B2 - Need-driven advertising - Google Patents

Need-driven advertising Download PDF

Info

Publication number
AU2009271469B2
AU2009271469B2 AU2009271469A AU2009271469A AU2009271469B2 AU 2009271469 B2 AU2009271469 B2 AU 2009271469B2 AU 2009271469 A AU2009271469 A AU 2009271469A AU 2009271469 A AU2009271469 A AU 2009271469A AU 2009271469 B2 AU2009271469 B2 AU 2009271469B2
Authority
AU
Australia
Prior art keywords
product
user
advertisement
request
category
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
AU2009271469A
Other languages
English (en)
Other versions
AU2009271469A1 (en
Inventor
Ewa Dominowska
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Microsoft Technology Licensing LLC
Original Assignee
Microsoft Technology Licensing LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Microsoft Technology Licensing LLC filed Critical Microsoft Technology Licensing LLC
Publication of AU2009271469A1 publication Critical patent/AU2009271469A1/en
Application granted granted Critical
Publication of AU2009271469B2 publication Critical patent/AU2009271469B2/en
Assigned to MICROSOFT TECHNOLOGY LICENSING, LLC reassignment MICROSOFT TECHNOLOGY LICENSING, LLC Request for Assignment Assignors: MICROSOFT CORPORATION
Ceased legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0257—User requested

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
AU2009271469A 2008-07-18 2009-06-09 Need-driven advertising Ceased AU2009271469B2 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/175,999 US20100017292A1 (en) 2008-07-18 2008-07-18 Need-driven advertising
US12/175,999 2008-07-18
PCT/US2009/046749 WO2010008708A2 (en) 2008-07-18 2009-06-09 Need-driven advertising

Publications (2)

Publication Number Publication Date
AU2009271469A1 AU2009271469A1 (en) 2010-01-21
AU2009271469B2 true AU2009271469B2 (en) 2014-09-11

Family

ID=41531126

Family Applications (1)

Application Number Title Priority Date Filing Date
AU2009271469A Ceased AU2009271469B2 (en) 2008-07-18 2009-06-09 Need-driven advertising

Country Status (12)

Country Link
US (1) US20100017292A1 (https=)
EP (1) EP2304669A4 (https=)
JP (1) JP2011528822A (https=)
KR (1) KR20110043591A (https=)
CN (1) CN102099821A (https=)
AU (1) AU2009271469B2 (https=)
CA (1) CA2727178A1 (https=)
MX (1) MX2011000610A (https=)
RU (1) RU2011101574A (https=)
SG (1) SG192530A1 (https=)
WO (1) WO2010008708A2 (https=)
ZA (1) ZA201008276B (https=)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2014145141A1 (en) 2013-03-15 2014-09-18 Brightroll, Inc. Mobile creative management system
US10776825B2 (en) * 2018-07-17 2020-09-15 Salesforce.Com, Inc. Hybrid eventing system

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20050216334A1 (en) * 2004-03-23 2005-09-29 Parviz Mehrabani-Farsi Wireless advertisement system
US20070027760A1 (en) * 2005-07-29 2007-02-01 Collins Robert J System and method for creating and providing a user interface for displaying advertiser defined groups of advertisement campaign information
US20070244750A1 (en) * 2006-04-18 2007-10-18 Sbc Knowledge Ventures L.P. Method and apparatus for selecting advertising
US20080059295A1 (en) * 2006-09-05 2008-03-06 Klaus Schauser Systems and methods for generating advertiser recommendations from users of workflow software

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US5794207A (en) * 1996-09-04 1998-08-11 Walker Asset Management Limited Partnership Method and apparatus for a cryptographically assisted commercial network system designed to facilitate buyer-driven conditional purchase offers
US6343274B1 (en) * 1998-09-11 2002-01-29 Hewlett-Packard Apparatus and method for merchant-to-consumer advertisement communication system
AU4481600A (en) * 1999-04-22 2000-11-10 Qode.Com, Inc. System and method for providing electronic information upon receipt of a scannedbar code
US20020026351A1 (en) * 1999-06-30 2002-02-28 Thomas E. Coleman Method and system for delivery of targeted commercial messages
JP4579443B2 (ja) * 2001-04-19 2010-11-10 正 五井野 商品検索方法、商品検索装置及びプログラム
JP2002329050A (ja) * 2001-04-27 2002-11-15 Fujitsu Ltd 情報提供方法及び装置
US7472077B2 (en) * 2001-10-31 2008-12-30 Amazon.Com, Inc. User interfaces and methods for facilitating user-to-user sales
JP2003228674A (ja) * 2002-02-01 2003-08-15 Michinori Ejiri 在庫商品関連情報を公開する広告の供給方法
EA010703B1 (ru) * 2004-02-19 2008-10-30 Серчтериа Ко., Лтд. Система, способ и программа предоставления информации
US20050267809A1 (en) * 2004-06-01 2005-12-01 Zhiliang Zheng System, method and computer program product for presenting advertising alerts to a user
JP2008505410A (ja) * 2004-07-08 2008-02-21 プレイトフード リミテッド 検索結果リストを発生させるコンピュータを操るためのシステムおよび方法
JP4203502B2 (ja) * 2004-12-27 2009-01-07 大日本印刷株式会社 商品情報提供システム、ユーザメモ管理装置、端末装置、及び情報提供装置等
US8768766B2 (en) * 2005-03-07 2014-07-01 Turn Inc. Enhanced online advertising system
US20070073593A1 (en) * 2005-09-28 2007-03-29 Redcarpet, Inc. Method and system for consumer price alerts
US7827052B2 (en) * 2005-09-30 2010-11-02 Google Inc. Systems and methods for reputation management
US20070260520A1 (en) * 2006-01-18 2007-11-08 Teracent Corporation System, method and computer program product for selecting internet-based advertising
JP5358869B2 (ja) * 2006-01-24 2013-12-04 大日本印刷株式会社 情報配信システム
US20080120154A1 (en) * 2006-05-12 2008-05-22 Dellovo Danielle F System and method for advertisement generation
US20080010130A1 (en) * 2006-06-15 2008-01-10 Nokia Corporation Auctions for widget space
US20080010132A1 (en) * 2006-06-16 2008-01-10 Aaron Jeffrey A Methods, systems, and computer program products for targeting advertising to customers of content service providers
JP2008027361A (ja) * 2006-07-25 2008-02-07 Ntt Docomo Inc 携帯端末、商品販売促進システム、および商品販売促進方法
US8700470B2 (en) * 2006-08-17 2014-04-15 Google Inc. Comparison shop ad units
JP4931538B2 (ja) * 2006-09-29 2012-05-16 ヤフー株式会社 コンテンツ配信装置、コンテンツ配信方法、およびコンテンツ配信プログラム
US20080228565A1 (en) * 2007-03-13 2008-09-18 First Data Corporation Centralized Discount Searching

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20050216334A1 (en) * 2004-03-23 2005-09-29 Parviz Mehrabani-Farsi Wireless advertisement system
US20070027760A1 (en) * 2005-07-29 2007-02-01 Collins Robert J System and method for creating and providing a user interface for displaying advertiser defined groups of advertisement campaign information
US20070244750A1 (en) * 2006-04-18 2007-10-18 Sbc Knowledge Ventures L.P. Method and apparatus for selecting advertising
US20080059295A1 (en) * 2006-09-05 2008-03-06 Klaus Schauser Systems and methods for generating advertiser recommendations from users of workflow software

Also Published As

Publication number Publication date
RU2011101574A (ru) 2012-07-27
US20100017292A1 (en) 2010-01-21
KR20110043591A (ko) 2011-04-27
WO2010008708A2 (en) 2010-01-21
AU2009271469A1 (en) 2010-01-21
ZA201008276B (en) 2012-02-29
WO2010008708A3 (en) 2010-03-11
CA2727178A1 (en) 2010-01-21
EP2304669A4 (en) 2011-11-23
MX2011000610A (es) 2011-03-01
CN102099821A (zh) 2011-06-15
EP2304669A2 (en) 2011-04-06
JP2011528822A (ja) 2011-11-24
SG192530A1 (en) 2013-08-30

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Legal Events

Date Code Title Description
FGA Letters patent sealed or granted (standard patent)
PC Assignment registered

Owner name: MICROSOFT TECHNOLOGY LICENSING, LLC

Free format text: FORMER OWNER WAS: MICROSOFT CORPORATION

MK14 Patent ceased section 143(a) (annual fees not paid) or expired