KR20030000036A - Inverse Advertisement Auction Service Using Autonomic Goods Advertisement and Free goods - Google Patents

Abstract

PURPOSE: A reverse AD(ADvertisement) bidding service using a self-control product AD and using product at free is provided to make a member reduce the burden for buying an article by receiving the articles freely provided by an advertiser and to make the advertiser directly present the AD to a target customer. CONSTITUTION: The member wanting to use a free article and the advertiser wanting a free AD are registered to a main web server(S20). The articles wanted by each member are stored in a wanting article database by deciding the wanting articles, a delivery date and the article providing period in order to publish the correct AD to the articles(S30). The main web server outputs the wanting articles data of each member to the advertiser wanting the free AD. The main web server publishes the AD of the advertiser corresponding to an optimal wanting article through the reverse bidding(S40). The advertiser provides the articles to the member freely based on a condition for publishing the AD.

Description

Inverse Advertisement Auction Service Using Autonomic Goods Advertisement and Free goods}

The present invention relates to a reverse advertising auction service using autonomous product advertising and free product usage.

More specifically, the present invention relates to a reverse advertising auction service using an auction or a reverse auction made on a network such as the Internet.

In the above-mentioned auction or reverse auction, if the applicant registers a product to be sold by auction based on a predetermined form or registers a product to be purchased by reverse auction, the site operator may register the registration data for a short period of days or weeks. Displayed on the Internet, bidders who access the site can find the desired product and proceed with the auction or reverse auction.

For example, in the auction method, in order to purchase a specific product registered by the applicant, several bidders must fill out the purchase price according to a predetermined form, and the bidder who has offered the highest price within the predetermined period can purchase the product. .

In addition, in the case of reverse auction, in order to sell a specific product that the applicant wants, multiple bidders who possess the product must fill out the selling price of the product according to a predetermined form. Make sure you can sell your products.

In other words, auction is a method in which a plurality of bidders gradually purchase a higher price for a single product, and reverse auction is a method in which multiple bidders having a product gradually lower a price and sell it.

The present invention is a reverse advertising auction service applying the transaction method of the auction or reverse auction using a network such as the Internet can solve the problem of the cost corresponding to the purchase of the general member's goods as well as solve the problem of the huge advertising cost of the advertiser In addition, it aims to directly advertise to target customers in the target market, and to improve the friendship between general members and advertisers through exchange of opinions during the reverse advertising auction process.

The purpose of the present invention is to operate a reverse advertising auction using a reverse auction method on the network, such as the Internet simply by presenting a supplyable goods that are provided for the purpose of free advertising from advertisers, the general members hope By classifying according to the goods to be connected to the appropriate advertisers for the general members, it provides the general members with the opportunity to reduce the burden of the costs associated with the purchase of the goods, and gives the advertisers the target market, which is the most appropriate and desired customer for the market situation. Its purpose is to provide direct advertising to target audiences, solve the problem of huge advertising costs, and provide a venue for reverse advertising auctions whereby exchange of opinions with general members and advertisers through exchange of opinions during the reverse advertising auction process. have.

1 is a block diagram schematically showing the configuration of a reverse advertising auction service using autonomous product advertising and free product usage according to the present invention.

Figure 2 is a simplified diagram showing the flow of information between the parties using the reverse advertising auction service using autonomous product advertising and free products according to the present invention

Figure 3 is a flow chart illustrating in detail the operation process of the reverse advertising auction service using autonomous product advertising and free product in accordance with the present invention

4 to 7 are flowcharts showing in detail the operation of each sub-connection of FIG.

In order to achieve the above object, reverse advertisement auction service using network-based autonomous product advertisement and free product use according to the present invention includes: (1) a person who wants to use the product free of charge in the main web server of the head office; Performing a member registration of a company (hereinafter referred to as a general member) and an advertiser wishing to advertise free of charge; (2) The desired items, desired delivery dates, and supply periods of goods can be entered so that the correct advertisement can be displayed on the collected items by entering the desired items for each member of the general member who wants to use the free items by connecting to the main web server. Determining and constructing and storing it as a desired goods database; (3) From the main web server, advertisers who wish to advertise for free will print the general member data of the relevant item on the client PC of the advertiser, and the desired delivery date of the desired item for each member of the general member who wishes to use the free item. Outputting the goods supply period; (4) Through the main web server, the advertisements of the corresponding advertisers are displayed on the items corresponding to the optimum desired items through the desired items, desired delivery date, and supply period entered by the general members participating in the reverse advertising auction service. Is characterized in that it comprises a process of providing the corresponding members to the general membership as a condition of posting the advertisement free of charge.

Hereinafter, with reference to the accompanying drawings will be described in detail an embodiment of a reverse advertising auction service using the network-based autonomous product advertising and free product use of the present invention.

1 is a block diagram schematically illustrating the configuration of a reverse advertising auction service using autonomous product advertising and free product usage according to the present invention.

As shown, the network communication network 400 is a communication network such as the Internet, and forms a communication line between a plurality of general member client PCs 100, advertiser client PCs 300, and the main web server 200 of the head office. By connecting the data communication related to the desired transaction between each other.

The plurality of general member client PCs 100 are connected to the main web server 200 of the head office providing the reverse advertisement auction service through the network communication network 400.

In addition, the above-described general member client PC 100 outputs the item data desired to be purchased by the reverse auction method inputted by the general member according to a predetermined form of the reverse advertising auction service to the main web server 200, and corresponding The reverse auction transaction data meeting the transaction conditions of the desired item is received from the main web server 200 and displayed on the general member client PC 100.

Advertiser client PC 300 is connected to the main web server 200 of the head office that provides a reverse advertising auction service through the network communication network 400, the desired item corresponding to the general member's items entered into the main web server 200 of the head office The reverse auction data corresponding to the transaction conditions is input and displayed on the screen.

In addition, when the advertiser client PC 300 searches for the target market customer of the advertiser and selects a specific general member, the advertiser client PC 300 receives the ongoing transaction data of the general member from the main web server 200 on the advertiser client PC 300. Display and output to the main web server 200 so that the advertiser can place the advertisement of the desired general member.

The main web server 200 outputs the personal information of the relevant parties on the PC at the request of the general member and advertiser after the communication connection of the plurality of general members and advertisers client PC (100, 300) described above is performed When the desired item data is inputted by a plurality of general members, the desired item, the desired delivery date, and the supply period of the item are determined, stored in a database, and stored. Provided by (100) (300).

In addition, the main web server 200 of the headquarters proceeds with the reverse advertising auction of the corresponding free offer when a plurality of general members for communication running the reverse advertising auction service, and is input through the client PC 300 of each advertiser Advertisers will place their advertisements through the reverse ad auctions of the advertisers on the articles of the general members corresponding to the best desired articles that the advertisers want to advertise and provide the articles to the members for free.

At this time, the reverse ad auction service provided by the main web server 200 to each of the plurality of general members and the advertiser client PCs 100 and 300 is provided with a chat window for performing a real-time chat function. General members and server operators, or general members and advertisers participating in the auction service may exchange opinions related to the reverse auction advertisement product.

In addition, Figure 2 is a simplified diagram showing the flow of information between the parties using the reverse advertising auction service.

As shown, the web server 200 of the head office is a network-based Internet communication network 400, by connecting a communication line between a plurality of general members, advertisers, and the main web server 200, which will be described later, mutually To indicate the flow of data associated with the desired transaction.

The plurality of general members 100 access the main web server 200 of the head office through the Internet communication network 400 based on the network to proceed with the membership.

In addition, the above-described plurality of general members 100 inputs the product information of the free items desired by the general members to the main web server 200 of the head office according to the transaction process of the reverse ad auction service, and the related items are related. Search for advertisers so that the items desired by the general members can be smiley.

The advertiser 300 accesses the main web server 200 of the head office through the internet communication network 400 based on the network, and proceeds with membership.

In addition, the advertiser 300 receives the reverse auction data corresponding to the transaction conditions of the desired item of the general member entered in the main web server 200 of the head office and is optimally input through the client PC 300 of each advertiser The advertiser's advertisements are displayed on the products of the general members corresponding to the desired articles of the advertiser through the reverse advertisement auction of the advertisers, and the advertisers can provide the product information to the desired target customers.

The main web server 200 provides the general member 100 and the advertiser 300 with the above-described general member 100 and bidding information and the article search to the general member to the member after the membership registration. In addition, it provides the free item hope information entered by the general member when registering as a member and the information on the use of the product of the general member of the related product.

At this time, the main web server 200 is provided with a chat window that can perform a real-time chat (chatting) function, the general members and server operators, or general members and advertisers participating in the reverse advertising auction service, the feedback related to the reverse auction advertising product The exchange can be performed.

Next, a method of a reverse advertising auction service using autonomous product advertisement and free product use of an internet communication network based on the network configured as described above will be described in detail with reference to FIGS. 3 to 7.

3 to 7 is a flow chart illustrating in detail the operation of the reverse advertising auction service using autonomous product advertising and free products according to the present invention.

First, the main server 200 providing reverse auction or reverse ad auction service performs member registration of a plurality of general members and advertisers connected through the network communication network 400 (S20).

That is, when a plurality of general members (S21) are recruited to an individual / company who wants to use the goods free of charge, and a communication connection is performed between the plurality of general members and the advertiser's main web server 400 (S22), the main web server ( In step 400, the log-in screen data for new member registration is output to the corresponding general member and advertiser client PCs 100 and 300 (S23).

In addition, the main web server 200 receives new member registration data input by each general member and an advertiser, constructs a database, and classifies members by request (S24).

As described above, after the registration of the plurality of general members and advertisers who wish to reverse auction service using autonomous product advertisement and free product through the process (S20) is terminated, the main web server 200 receives a plurality of general In order to perform a reverse advertising auction by receiving a plurality of reverse auction item data inputted by members to obtain a free item, a desired item, a desired delivery date, and a supply period are determined and stored as a desired item database (S30). .

That is, each general member outputs login data such as an ID and password inputted by the corresponding general member to the main web server 200 and performs connection with the main web server 200 (S31).

After the connection with the main web server 200 is made, if the general member selects a desired item from among various free-provided items provided by the reverse ad auction, the general member inputs the main member to the main web server 200. The reverse advertisement auction article data is output (S32).

As described above, the main web server 200 that receives the predetermined reverse advertisement auction item data from each general member client PC 100 performs the reverse advertisement auction item data. Determining the date, the supply period of goods to build and store the database of the desired goods (S34).

Now, after the reverse advertisement auction item data is built into the database through the above-described process (S30), the main web server 200 transfers the login data of the ID and password entered by the corresponding advertiser to the main web server 200. Outputs and performs a communication connection with the main web server 200 (S41).

Then, the main web server 200 outputs all the free item request data that is currently in progress to the various advertiser client PCs 300 that have communicated with each other so as to be displayed on the client PC 300 of the advertiser (S42).

In addition, the main web server 200 checks all the free item request data provided from the main web server 200 from each advertiser client PC 300 to determine whether the correct connection of the specific item data participating in the reverse advertising auction (S43) In operation S44, the current time connection item data of the specific available item is output to the client PC 100 of the corresponding general member.

Lastly, the main web server 200 performs a reverse ad auction to display an advertisement of the corresponding advertiser for the item corresponding to the optimum desired article of the general member who participated in the auction, and the corresponding advertiser is provided with the advertisement for free. The article is provided to the general member (S53), and the paid free article is stored in the main web server 200 as a database (S54).

As described above, the present invention, in the course of the reverse advertising auction service using autonomous product advertising and free product use, the advertiser is presented with a supplyable item for the purpose of free advertising from the advertiser and the database on the web server of the head office By saving the list and applying it to the process of reverse advertising auction service, the advertiser can solve the problem of huge advertising cost, and there is an opportunity to directly advertise to the target audience in the target market. Through the web server of our company, we usually receive the goods we wanted to purchase free of charge for seeing the advertisement of the goods, and solve the problem of the cost of purchasing the goods. General meeting to build friendship with general members and advertisers through exchange And it will reverse the ad auction service that benefits both our advertisers.

Claims (3)

A network-based internet communication network which connects a plurality of communication lines having a specific purpose to perform data communication with each other; After accessing the web server of the head office that provides the reverse advertising auction service through the network-based internet communication network, the member registration process is performed, and the reverse auction method inputted by the general member according to a predetermined form on the reverse advertising auction service. Outputting data of the free goods, receiving an article providing advertiser corresponding to an optimal desired product of the free goods, and displaying the data on the client PC of the reverse advertisement auction service; After accessing the web server of the head office that provides reverse ad auction service through the network-based internet communication network, the member registration process is performed and the data of the free desired items of a plurality of general members provided by the main web server of the head office After receiving the input and displaying it on the screen, the advertiser searches the target market customers and selects a specific general member. Outputting to the main web server through the reverse advertising auction of the corresponding advertisers so that the desired general members can place the advertisements; And After communication connection between the plurality of general members and the client PC of the advertiser is performed, the personal information of the relevant persons is output on the PC according to the request of the general member and the advertiser, and free desired article data is input by the plurality of general members. After determining the desired item, desired delivery date, and supply period, it is constructed and stored as a database, and the free desired item data is provided to a plurality of general members and advertiser client PCs connected through communication. When communication is connected, reverse advertisement auction is carried out between the corresponding advertisers of the corresponding goods, and the advertiser is bidding the goods to the advertiser who presented the goods corresponding to the optimum desired goods of the free goods input through each general member client PC. A network device comprising a main web server configured to be enabled The reverse auction service Advertising with autonomous and free product advertising product used by the Internet network. The method of claim 1, wherein the main web server, A data input unit for inputting an operating program related to reverse ad auctions by a server operator; After the communication connection between the plurality of general members and the advertiser client PC is performed, the control of the database of member registration data input by the plurality of general members and the advertiser is controlled, and the free desired item data is input through the plurality of general member client PCs. According to the operation program input through the data input unit, the desired article for the reverse ad auction, the desired delivery date, and the supply period of the goods are controlled to control the database construction of the corresponding free item data, and each advertiser participating in the reverse ad auction. A main control unit configured to display an advertisement of the article to an advertiser who has presented the conditions of the desired article through the reverse advertisement auction on the article corresponding to the article; Under the control of the main control unit stores member registration data of a plurality of general members and advertisers, and stores the desired data of the reverse advertising auction input by the plurality of general members, and the results of the reverse advertising auction for each general member and advertiser A database unit for classifying and storing; And Receives the member registration data inputted by a plurality of general members and advertisers and the reverse advertisement auction desired item data inputted by the plurality of general members through the Internet-based Internet communication network, and outputs them to the main control unit. At the request of the advertiser, a plurality of free item data constructed from the reverse advertisement auction program and the database output from the main control unit are output to the corresponding general member and the advertiser client PC, and the desired general of the specific item data requested from the specific advertiser client PC. Output the member's data to the client PC of the corresponding advertiser, and output to the main control unit through the reverse advertisement auction of the desired item inputted from each advertiser's client PC according to the reverse advertisement auction progress, and the reverse advertisement auction progress result General member and advertiser client Station ad auction services with autonomous and free product advertising product used by the network based on the Internet network, wherein the controller is configured to include a communication to output to a PC. [3] The general member and server manager of claim 1 or 2, wherein the general member and server manager participate in the reverse advertisement auction by providing a chat function to the reverse advertisement auction program provided to each general member and the advertiser client PC from the main web server. Or, the reverse advertising auction service using autonomous product advertising and free product using a network-based Internet communication network, characterized in that the general members and advertisers can exchange opinions related to reverse advertising auction items.