KR20030005946A - Inverse Advertisement Auction Service Connected Autonomic Goods Advertisement and Free Memo Pad - Google Patents

Abstract

PURPOSE: A reverse auction service for an AD(ADvertisement) connecting an autonomous product advertisement with the free use of a scratch paper is provided to make a member reduce the expense load to buy a scratch paper and to make an advertiser perform directly advertising to a target customer by enabling the member to receive the scratch paper from the advertisers and connecting the member to the advertiser fit to the member. CONSTITUTION: A main web server performs member registration for the member and the advertiser(S20). The main web server receives the scratch paper of each member to freely use the scratch paper and constructs a desired scratch paper database(S30). The main web server outputs the data for each member to the advertisers through a client PC of the advertiser. The member joining with a reverse AD auction service loads the AD of the advertiser corresponding to the optimal desired scratch paper through a desired condition inputted by the member to the scratch paper of the member(S40). The advertiser offers the scratch paper including the free AD to the member.

Description

Inverse Advertisement Auction Service Connected Autonomic Goods Advertisement and Free Memo Pad}

The present invention relates to a reverse advertising auction service connecting autonomous product advertising and free note paper use.

More specifically, the present invention relates to a reverse advertising auction service using an auction or a reverse auction made on a network such as the Internet.

In the above-mentioned auction or reverse auction, if the applicant registers a product to be sold by auction based on a predetermined form or registers a product to be purchased by reverse auction, the site operator may register the registration data for a short period of days or weeks. Displayed on the Internet, bidders who access the site can find the desired product and proceed with the auction or reverse auction.

For example, in the auction method, in order to purchase a specific product registered by the applicant, several bidders must fill out the purchase price according to a predetermined form, and the bidder who has offered the highest price within the predetermined period can purchase the product. .

In addition, in the case of reverse auction, in order to sell a specific product that the applicant wants, multiple bidders who possess the product must fill out the selling price of the product according to a predetermined form. Make sure you can sell your products.

In other words, auction is a method in which a plurality of bidders gradually purchase a higher price for a single product, and reverse auction is a method in which multiple bidders having a product gradually lower a price and sell it.

The present invention is a reverse advertising auction service applying the transaction method of auction or reverse auction using a network, such as the Internet, can solve the problem of the cost corresponding to the purchase of a memo sheet of the general member as well as solve the problem of huge advertising costs of advertisers In addition, it can directly advertise to the target customers in the target market, and will provide the effect of strengthening friendship with general members and advertisers through exchange of opinions during the reverse advertising auction process.

The purpose of the present invention is to operate a reverse advertising auction using a reverse auction method on the network, such as the Internet, simply by presenting a supply memo paper that can be provided for the purpose of free advertising from advertisers, the general members hope Providing memo papers for general members by classifying them according to the desired memo papers, desired delivery date, and memo supply period of the memo papers, providing the general members with the opportunity to reduce the burden of the cost of purchasing memo papers. Advertise directly to the target audience of the target market, which is the most appropriate and desired customer for the market situation, solve the problem of enormous advertising costs, and establish friendship with general members and advertisers through exchange of opinions during the reverse advertising auction process. The purpose is to provide a venue for reverse advertising auctions.

1 is a block diagram schematically showing the configuration of a reverse advertising auction service connecting autonomous product advertisement and free note paper according to the present invention.

Figure 2 is a simplified diagram showing the flow of information between the parties using the reverse advertising auction service linking the use of autonomous product advertising and free note paper according to the present invention

Figure 3 is a flow chart illustrating in detail the operation of the reverse advertising auction service linking the use of autonomous product advertising and free note paper according to the present invention

4 to 7 are flowcharts showing in detail the operation of each sub-connection of FIG.

In order to achieve the above object, the reverse advertisement auction service linking network-based autonomous product advertisement such as the Internet and the use of free memo is provided for (1) individuals who want to use memo for free at the main web server of the head office. / The registration process of the membership of the company (hereinafter referred to as a general member) and advertisers who want free advertisements; (2) The desired memo paper for each member who wants to use the free memo paper connected to the main web server is input to the web server of the head office so that the correct advertisement can be displayed on the memo paper collected. Determining and constructing and storing it as a desired memo database; (3) From the main web server, advertisers who wish to advertise freely print the general member-specific data of the memo sheet on the client's client PC. Outputting the goods supply period; (4) Through the main web server, the advertisement of the advertiser is displayed on the note paper corresponding to the desired note paper through the desired note paper, the desired delivery date, and the note paper supply period entered by the general member participating in the reverse auction service. Is characterized in that it is made, including the process of providing a memo sheet to the general member as a condition to publish ads for free.

Hereinafter, with reference to the accompanying drawings will be described in detail an embodiment of a reverse advertising auction service connecting the network-based autonomous product advertising and the use of free notes, such as the Internet of the present invention.

1 is a block diagram schematically showing the configuration of a reverse advertising auction service connecting autonomous product advertising and free note paper according to the present invention.

As shown, the network communication network 400 is a communication network such as the Internet, and connects a communication line between a plurality of general member client PCs 100, advertiser client PCs 300, and the main web server 200 of the head office described later. Thus, data communication related to a desired transaction is performed.

The plurality of general member client PCs 100 are connected to the main web server 200 of the head office providing the reverse advertisement auction service through the network communication network 400.

In addition, the above-described general member client PC 100 outputs the memo data to be purchased by the reverse auction method inputted by the general member to the main web server 200 according to a predetermined form of the reverse advertising auction service. The reverse auction transaction data meeting the transaction conditions of the desired item is received from the main web server 200 and displayed on the general member client PC 100.

Advertiser client PC (300) is connected to the main web server 200 of the head office providing the reverse advertising auction service through the network communication network 400, the corresponding memo paper of the general member entered in the main web server 200 of the head office The reverse auction data corresponding to the transaction conditions is input and displayed on the screen.

In addition, when the advertiser client PC 300 searches for the target market customer of the advertiser and selects a specific general member, the advertiser client PC 300 receives the ongoing transaction data of the general member from the main web server 200 on the advertiser client PC 300. Display and output to the main web server 200 so that the advertiser can place the advertisement of the desired general member.

The main web server 200 outputs the personal information of the relevant parties on the PC at the request of the general member and advertiser after the communication connection of the plurality of general members and advertisers client PC (100, 300) described above is performed When the free desired memo data is inputted by a plurality of general members, the desired memo, the desired delivery date, and the supply period of the memo are determined. Provided by (100) (300).

In addition, the main web server 200 of the headquarters proceeds with the reverse advertising auction of the corresponding free offer memo when a plurality of general members for the reverse advertising auction service is connected to the communication, which is input through the client PC 300 of each advertiser Advertisers will place their advertisements through the reverse ad auctions of the advertisers on the memo of the general member corresponding to the best desired memo that the advertiser wants to advertise and provide the memo to the general member for free.

At this time, the reverse ad auction service provided by the main web server 200 to each of the plurality of general members and the advertiser client PCs 100 and 300 is provided with a chat window for performing a real-time chat function. General members and server operators, or general members and advertisers participating in the auction service may exchange opinions related to the reverse auction advertisement product.

In addition, Figure 2 is a simplified diagram showing the flow of information between the parties using the reverse advertising auction service.

As shown, the web server 200 of the head office is a network-based Internet communication network 400, by connecting a communication line between a plurality of general members, advertisers, and the main web server 200, which will be described later, mutually To indicate the flow of data associated with the desired transaction.

The plurality of general members 100 access the main web server 200 of the head office through the Internet communication network 400 based on the network to proceed with the membership.

In addition, the above-described general member 100 inputs the memo information of the free memo paper desired by the general member to the main web server 200 of the head office according to the transaction process of the reverse ad auction service, and the related memo paper is related. Search for advertisers so that the memo pad that the general member wants can be used.

The advertiser 300 accesses the main web server 200 of the head office through the internet communication network 400 based on the network, and proceeds with membership.

In addition, the advertiser 300 receives the reverse auction data corresponding to the transaction conditions of the desired note of the general member entered in the main web server 200 of the head office, and is optimally input through the client PC 300 of each advertiser Advertisers can place advertisements on the memo of general members corresponding to the desired memo of the advertiser through reverse ad auctions of the advertisers and provide the memo information to the desired target customers.

The main web server 200 provides a function that allows the general member 100 and the advertiser 300 to register the bid information and note paper search for the memo sheet provided by the advertiser after the membership registration. In addition, the advertisers are provided with free information on the desired memo paper entered by the general member during the membership registration, and information on the use of the memo paper of the corresponding general member of the related memo paper.

At this time, the main web server 200 is provided with a chat window that can perform a real-time chat (chatting) function, the general members and server operators, or general members and advertisers participating in the reverse advertising auction service, the feedback related to the reverse auction advertising product The exchange can be performed.

Next, a method of a reverse advertising auction service using autonomous product advertisement and free product use of an internet communication network based on the network configured as described above will be described in detail with reference to FIGS. 3 to 7.

3 to 7 is a flow chart illustrating in detail the operation of the reverse advertising auction service linking the use of autonomous product advertising and free note paper according to the present invention.

First, the main server 200 providing reverse auction or reverse ad auction service performs member registration of a plurality of general members and advertisers connected through the network communication network 400 (S20).

That is, when recruiting a plurality of general members (S21) to individuals / companies who want to use the memo paper for free, and performs communication access to the plurality of general members and the advertiser's main web server (400) (S22), the main web server ( In step 400, the log-in screen data for new member registration is output to the corresponding general member and advertiser client PCs 100 and 300 (S23).

In addition, the main web server 200 receives new member registration data input by each general member and an advertiser, constructs a database, and classifies members by request (S24).

As described above, after the registration of the plurality of general members and advertisers who want the reverse advertisement auction service connecting autonomous product advertisements and free note papers through the above-described process (S20), the main web server 200 receives a plurality of registrations. General members receive the input of a plurality of reverse auction memo data input to obtain a free memo to determine the desired article, the desired delivery date, the item supply period so that the reverse advertising auction (S30) ).

That is, each general member outputs login data such as an ID and password inputted by the corresponding general member to the main web server 200 and performs connection with the main web server 200 (S31).

After the connection with the main web server 200 is made, the general member selects the desired memo paper among the various free provision memo papers provided by the reverse auction and the predetermined input by the general member to the main web server 200. The reverse advertising auction memo data is output (S32).

As described above, the main web server 200 receiving the predetermined reverse advertisement auction note data from each general member client PC 100 may transmit the reverse reverse auction note paper data to the reverse reverse auction note data. Determining the date, note paper supply period to build and store the desired note database (S34).

Now, after the reverse auction memo data is built into the database through the above-described process (S30), the main web server 200 transfers the login data of the ID and password entered by the corresponding advertiser to the main web server 200. Outputs and performs a communication connection with the main web server 200 (S41).

Then, the main web server 200 outputs all the free note paper request data currently in progress to the various advertiser client PCs 300 that have communicated with each other so as to be displayed on the client PC 300 of the advertiser (S42).

In addition, the main web server 200 checks all the free note paper request data provided from the main web server 200 from each advertiser client PC 300 to determine whether the correct connection of the specific note data participating in the reverse advertising auction (S43) , Outputs the current time connection diary data of the specific available memo to the client PC 100 of the corresponding general member (S44).

Lastly, the main web server 200 performs a reverse ad auction to display a note paper corresponding to the optimal desired note of the general member who participated in the auction, and the corresponding advertiser is placed under the condition that the advertisement is displayed free of charge. Providing a memo sheet to the general member (S53), and stores the paid memo paper as a database in the main web server 200 of the head office (S54).

As described above, the present invention, in the course of the reverse advertising auction service linking the use of autonomous product advertising and free note paper, the advertiser is presented with a supplyable note paper provided for the purpose of free advertising from the advertiser to the web server of the head office Advertisers can solve the problem of huge advertising costs by creating a database list and applying it to the process of reverse advertising auction service, which gives advertisers the opportunity to directly advertise to the target customers in the target market. Solves the problem of the cost of purchasing a note paper by receiving a memo paper, which is normally desired to purchase through the web server, in exchange for viewing the advertisement of the advertiser. Through exchange of opinions, you can build friendship with general members and advertisers. Is a reverse advertising auction service that benefits both regular members and advertisers.

Claims (3)

A network-based internet communication network which connects a plurality of communication lines having a specific purpose to perform data communication with each other; After accessing the web server of the head office that provides the reverse advertising auction service through the network-based internet communication network, the member registration process is performed, and the reverse auction method inputted by the general member according to a predetermined form on the reverse advertising auction service. Outputting data of the free goods and receiving a note providing advertiser corresponding to an optimal desired note of the free note on the client PC of the reverse advertisement auction service; After accessing the web server of the head office that provides reverse ad auction service through the network-based internet communication network, the member registration process is performed and the data of the free desired memo of the general members provided by the main web server of the head office After receiving the input and displaying it on the screen, and the advertiser searches the target market customer and selects a specific general member, the advertiser receives the ongoing transaction data of the general member from the main web server and displays it on the advertiser client PC. Outputting to the main web server through the reverse advertising auction of the corresponding advertisers so that the desired general members can place the advertisements; And After the communication connection of the plurality of general members and the client PC of the advertiser is performed, the personal information of the relevant persons is output on the PC according to the request of the general member and the advertiser, and free desired memo data is input by the plurality of general members. After determining the desired note paper, the desired delivery date and the supply period of the note paper, it is constructed and stored as a database, and the free desired note data is provided to a plurality of general members and advertiser client PCs connected through communication, and the advertiser to participate in the reverse advertising auction When communication is connected, reverse advertisement auction is carried out between the corresponding advertisers of the corresponding goods, and the advertisers who offer the memo sheet corresponding to the optimal hope diary of the corresponding free note paper inputted through each general member's client PC are successful in advertising It is configured to include a main web server that allows you to Advertisement auction service using autonomous product advertisement and free product using network based internet communication network. The method of claim 1, wherein the main web server, A data input unit for inputting an operating program related to reverse ad auctions by a server operator; After the communication connection of the plurality of general members and the advertiser client PC is controlled to control the construction of a database of member registration data input by the plurality of general members and advertisers, and if the free desired memo data is input through the plurality of general member client PCs According to the operation program input through the data input unit, the desired note paper for the reverse ad auction, the desired delivery date, and the supply period of note papers are controlled to control the database construction of the corresponding free note paper data, and each advertiser participating in the reverse ad auction. A main control unit configured to display a note paper advertisement to an advertiser who has presented the conditions of the desired note paper through a reverse advertisement auction on the note paper corresponding to the note paper; Under the control of the main control unit stores member registration data of a plurality of general members and advertisers, and stores the reverse advertising auction desired note data input by the plurality of general members, and the results according to the reverse advertising auctions for each general member and advertiser A database unit for classifying and storing; And Receives the member registration data input by a plurality of general members and advertisers, and reverse advertising auction desired diary data input by the plurality of general members through the Internet-based Internet communication network, and outputs to the main control unit, At the request of the advertiser, a plurality of free memo data constructed as a reverse advertisement auction program and a database output from the main control unit are output to the corresponding general member and the advertiser client PC, and the desired general of the specific item data requested from the specific advertiser client PC. Output the member's data to the client PC of the corresponding advertiser, and output to the main control unit through the reverse advertisement auction of the desired note paper inputted from each advertiser's client PC according to the reverse advertisement auction progress, and the reverse advertisement auction progress result General members and advertisers Reverse advertising auction service that connects autonomous product advertisement and free note paper using a network-based Internet communication network, characterized in that it comprises a communication control unit for outputting to a client PC. [3] The general member and server manager of claim 1 or 2, wherein the main web server gives a chat function to the reverse advertising auction program provided to each general member and the advertiser client PC to participate in the reverse advertising auction. Or, a reverse advertising auction service linking autonomous product advertising and free note paper using a network-based internet communication network, wherein general members and advertisers can exchange opinions related to reverse advertising auction notes.