KR20030005943A - Inverse Advertisement Auction Service Connected Autonomic Goods Advertisement and Free Calendar - Google Patents

Abstract

PURPOSE: A reverse auction service for an AD(ADvertisement) connecting an autonomous product advertisement with the free use of a calendar is provided to make a member reduce the expense load to buy a calendar and to make an advertiser perform directly advertising to a target customer by enabling the member to receive the calendar from the advertisers and connecting the member to the advertiser fit to the member. CONSTITUTION: A main web server performs member registration for the member and the advertiser(S20). The main web server receives the calendar of each member to freely use the calendar and constructs a desired calendar database(S30). The main web server outputs the data for each member to the advertisers through a client PC of the advertiser. The member joining with a reverse AD auction service loads the AD of the advertiser corresponding to the optimal desired calendar through a desired condition inputted by the member to the calendar of the member(S40). The advertiser offers the calendar including the free AD to the member.

Description

Inverse Advertisement Auction Service Connected Autonomic Goods Advertisement and Free Calendar}

The present invention relates to a reverse advertising auction service that links autonomous product advertising and free calendar usage.

More specifically, the present invention relates to a reverse advertising auction service using an auction or a reverse auction made on a network such as the Internet.

In the above-mentioned auction or reverse auction, if the applicant registers a product to be sold by auction based on a predetermined form or registers a product to be purchased by reverse auction, the site operator may register the registration data for a short period of days or weeks. Displayed on the Internet, bidders who access the site can find the desired product and proceed with the auction or reverse auction.

For example, in the auction method, in order to purchase a specific product registered by the applicant, several bidders must fill out the purchase price according to a predetermined form, and the bidder who has offered the highest price within the predetermined period can purchase the product. .

In addition, in the case of reverse auction, in order to sell a specific product that the applicant wants, multiple bidders who possess the product must fill out the selling price of the product according to a predetermined form. Make sure you can sell your products.

In other words, auction is a method in which a plurality of bidders gradually purchase a higher price for a single product, and reverse auction is a method in which multiple bidders having a product gradually lower a price and sell it.

The present invention is a reverse advertising auction service applying the transaction method of the auction or reverse auction using a network such as the Internet can solve the problem of the cost corresponding to the calendar purchase of the general member as well as solve the problem of the huge advertising cost of the advertiser In addition, it can directly advertise to the target customers in the target market, and will provide the effect of strengthening friendship with general members and advertisers through exchange of opinions during the reverse advertising auction process.

An object of the present invention is to operate a reverse advertising auction using a reverse auction method on the network, such as the Internet, simply by presenting a calendar that can be provided for the purpose of providing free advertising from advertisers, the general members hope Providing calendars for regular members by categorizing them according to the desired calendar, desired delivery date, and calendar supply period of the calendar, providing regular members with the opportunity to reduce the burden of purchasing calendars, Advertise directly to the target audience of the target market, which is the most appropriate and desired customer for the market situation, solve the problem of enormous advertising costs, and establish friendship with general members and advertisers through exchange of opinions during the reverse advertising auction process. The purpose is to provide a venue for reverse advertising auctions.

1 is a block diagram schematically showing the configuration of a reverse advertising auction service connecting autonomous product advertising and free calendar use according to the present invention.

Figure 2 is a simplified diagram showing the flow of information between the parties using the reverse advertising auction service connecting the autonomous product advertising and free calendar use in accordance with the present invention

Figure 3 is a flow chart illustrating in detail the operation process of the reverse advertising auction service linking the use of autonomous product advertising and free calendar in accordance with the present invention

4 to 7 are flowcharts showing in detail the operation of each sub-connection of FIG.

In order to achieve the above object, the reverse advertisement auction service linking network-based autonomous product advertisement such as the Internet and free calendar use according to the present invention includes: (1) individuals who want to use the calendar free of charge in the main web server of the head office; / The registration process of the membership of the company (hereinafter referred to as a general member) and advertisers who want free advertisements; (2) Determine the desired calendar, desired delivery date, and calendar supply period so that the desired calendar for each member who wants to use the free calendar by accessing the main web server can enter the desired calendar on the collected calendar by inputting the desired calendar on the web server. Constructing and storing it as a desired calendar database; (3) From the main web server, advertisers who wish to advertise freely print the general member-specific data of the calendar on the client's client PC, and the desired delivery date of the desired item for each member of the general member who wishes to use the free calendar. Outputting the goods supply period; (4) Through the main web server, the advertisement of the advertiser is displayed on the calendar corresponding to the optimal desired calendar through the desired calendar, desired delivery date, and calendar supply period inputted by the general member participating in the reverse advertising auction service. Is characterized in that it is made to include a process for providing a general calendar corresponding to the conditions that the advertisement is posted for free.

Hereinafter, with reference to the accompanying drawings will be described in detail an embodiment of a reverse advertising auction service connecting the network-based autonomous product advertising and free calendar use of the present invention.

1 is a block diagram schematically showing the configuration of a reverse advertising auction service connecting autonomous product advertising and free calendar usage according to the present invention.

As shown, the network communication network 400 is a communication network such as the Internet, and connects a communication line between a plurality of general member client PCs 100, advertiser client PCs 300, and the main web server 200 of the head office described later. Thus, data communication related to a desired transaction is performed.

The plurality of general member client PCs 100 are connected to the main web server 200 of the head office providing the reverse advertisement auction service through the network communication network 400.

In addition, the above-described general member client PC 100 outputs calendar data that the general member wishes to purchase in the reverse auction method inputted by the general member according to a predetermined form of the reverse advertisement auction service to the main web server 200, and The reverse auction transaction data meeting the transaction conditions of the desired item is received from the main web server 200 and displayed on the general member client PC 100.

Advertiser client PC (300) is connected to the main web server 200, which provides reverse advertising auction service through the network communication network 400, the desired calendar corresponding to the calendar of the general member entered in the main web server 200 of the head office The reverse auction data corresponding to the transaction conditions is input and displayed on the screen.

In addition, when the advertiser client PC 300 searches for the target market customer of the advertiser and selects a specific general member, the advertiser client PC 300 receives the ongoing transaction data of the general member from the main web server 200 on the advertiser client PC 300. Display and output to the main web server 200 so that the advertiser can place the advertisement of the desired general member.

The main web server 200 outputs the personal information of the relevant parties on the PC at the request of the general member and advertiser after the communication connection of the plurality of general members and advertisers client PC (100, 300) described above is performed When multiple free members enter desired free calendar data, the desired calendar, desired delivery date, and calendar supply period are determined, stored in a database, and stored. Provided by (100) (300).

In addition, the main web server 200 of the head office proceeds with the reverse advertising auction of the corresponding free calendar when a plurality of general members to execute the reverse advertising auction service, and is input through the client PC 300 of each advertiser Advertisers place their ads on the calendar of general members corresponding to the best desired calendars that the advertisers want to advertise through the reverse advertising auction of the advertisers and provide the calendars to the general members for free.

At this time, the reverse ad auction service provided by the main web server 200 to each of the plurality of general members and the advertiser client PCs 100 and 300 is provided with a chat window for performing a real-time chat function. General members and server operators, or general members and advertisers participating in the auction service may exchange opinions related to the reverse auction advertisement product.

In addition, Figure 2 is a simplified diagram showing the flow of information between the parties using the reverse advertising auction service.

As shown, the web server 200 of the head office is a network-based Internet communication network 400, by connecting a communication line between a plurality of general members, advertisers, and the main web server 200, which will be described later, mutually To indicate the flow of data associated with the desired transaction.

The plurality of general members 100 access the main web server 200 of the head office through the Internet communication network 400 based on the network to proceed with the membership.

In addition, the above-described plurality of general members 100 input the calendar information of the free calendar desired by the general member to the main web server 200 of the head office according to the transaction process of the reverse ad auction service, and the related calendar Search for advertisers so that the calendars of the general members can be used.

The advertiser 300 accesses the main web server 200 of the head office through the internet communication network 400 based on the network, and proceeds with membership.

In addition, the advertiser 300 receives the reverse auction data corresponding to the transaction conditions of the desired calendar of the general member entered in the main web server 200 of the head office and is optimally input through the client PC 300 of each advertiser Advertisers will be placed on the calendar of the general member corresponding to the desired calendar of the advertiser through the reverse advertising auction, so that the advertiser can provide the calendar information to the desired target customers.

The main web server 200 provides a function that allows the general member 100 and the advertiser 300 to register the bidding information and calendar search of the calendar provided by the advertiser after the membership registration. In addition, the advertisers are provided with the free calendar hope information entered by the general member upon registration, and the calendar usage information of the general member of the related calendar is provided.

At this time, the main web server 200 is provided with a chat window that can perform a real-time chat (chatting) function, the general members and server operators, or general members and advertisers participating in the reverse advertising auction service, the feedback related to the reverse auction advertising product The exchange can be performed.

Next, a method of a reverse advertising auction service using autonomous product advertisement and free product use of an internet communication network based on the network configured as described above will be described in detail with reference to FIGS. 3 to 7.

3 to 7 is a flow chart illustrating in detail the operation of the reverse advertising auction service linking autonomous product advertising and free calendar use according to the present invention.

First, the main server 200 providing reverse auction or reverse ad auction service performs member registration of a plurality of general members and advertisers connected through the network communication network 400 (S20).

That is, when recruiting a plurality of general members (S21) to individuals / companies who want to use the calendar for free, and performs communication access to the plurality of general members and the advertiser's main web server 400 (S22), the main web server ( In step 400, the log-in screen data for new member registration is output to the corresponding general member and advertiser client PCs 100 and 300 (S23).

In addition, the main web server 200 receives new member registration data input by each general member and an advertiser, constructs a database, and classifies members by request (S24).

As described above, after the registration of the plurality of general members and advertisers who want the reverse advertisement auction service connecting the autonomous product advertisement and the free calendar through the above-described process (S20), the main web server 200 receives the plurality of registrations. The general members receive a plurality of reverse auction calendar data inputted to obtain a free calendar, determine a desired article, a desired delivery date, and a supply period so that a reverse advertisement auction can be performed and stored as a desired article database (S30). ).

That is, each general member outputs login data such as an ID and password inputted by the corresponding general member to the main web server 200 and performs connection with the main web server 200 (S31).

After the connection with the main web server 200 is made, if the general member selects a desired calendar from among various free-provided calendars provided by the reverse ad auction, the general member inputs the predetermined information to the main web server 200. The reverse advertising auction calendar data is output (S32).

In this way, the main web server 200 that receives the predetermined reverse advertisement auction calendar data from each general member client PC 100 may perform the reverse advertisement auction calendar data to perform the reverse advertisement auction. Determine the date, calendar supply period to build and store in the desired calendar database (S34).

Now, after the reverse ad auction calendar data is built into the database through the above-described process (S30), the main web server 200 transfers the login data of the ID and password entered by the corresponding advertiser to the main web server 200. Outputs and performs a communication connection with the main web server 200 (S41).

Then, the main web server 200 outputs all the free calendar request data currently in progress to the various advertiser client PCs 300 that have communicated with each other so that they can be displayed on the client PC 300 of the advertiser (S42).

In addition, the main web server 200 checks all the free calendar request data provided from the main web server 200 from each advertiser client PC 300 to determine whether the correct connection of the specific calendar data participated in the reverse ad auction (S43). In addition, the current time connection calendar data of the specific available calendar is output to the client PC (100) of the corresponding general member (S44).

Lastly, the main web server 200 performs a reverse advertising auction to display a calendar corresponding to the optimal desired calendar of the general member who participated in the auction and to display the advertisement of the corresponding advertiser and the corresponding advertiser under the condition of displaying the advertisement free of charge. Provide the calendar to the general member (S53), and stores the paid free calendar as a database in the main web server 200 (S54).

As described above, the present invention, in the process of reverse advertising auction service linking autonomous product advertising and free calendar usage, the advertiser is presented with a supplyable calendar providing for free advertising purposes to the web server of the head office. Advertisers can solve the problem of huge advertising costs by creating a database list and applying it to the process of reverse advertising auction service, which gives advertisers the opportunity to directly advertise to the target customers in the target market. Receives a free calendar for the purchase of the advertiser's advertisements through the web server of the headquarters in order to solve the problem of the cost of the calendar purchase, and through the headquarters web server in the reverse advertising auction process General to build friendship with general members and advertisers through exchange of opinions It is a reverse advertising auction service that benefits both members and advertisers.

Claims (3)

A network-based internet communication network which connects a plurality of communication lines having a specific purpose to perform data communication with each other; After accessing the web server of the head office that provides the reverse advertising auction service through the network-based internet communication network, the member registration process is performed, and the reverse auction method inputted by the general member according to a predetermined form on the reverse advertising auction service. Outputting free item data, receiving a calendar providing advertiser corresponding to an optimal desired calendar of the free calendar, and displaying the received item on a client PC of a reverse advertisement auction service; After accessing the web server of the head office that provides reverse ad auction service through the network-based internet communication network, proceeding with the registration process, and at the same time, the data of the free desired calendars of a plurality of general members provided by the main web server of the head office. After receiving the input and displaying it on the screen, and the advertiser searches the target market customer and selects a specific general member, the advertiser receives the ongoing transaction data of the general member from the main web server and displays it on the advertiser client PC. Outputting to the main web server through the reverse advertising auction of the corresponding advertisers so that the desired general members can place the advertisements; And After communication connection between the plurality of general members and the client PC of the advertiser is performed, the personal information of the relevant persons is output on the PC according to the request of the general member and the advertiser, and free desired calendar data is input by the plurality of general members. After determining the desired calendar, desired delivery date, and calendar supply period, construct and store it as a database, and provide free desired calendar data to a plurality of general members and advertiser client PCs connected through communication, and to participate in reverse advertising auction. When communication is connected, reverse advertisement auction is carried out between the corresponding advertisers of the corresponding goods, and the advertiser is offered a calendar corresponding to the optimal hope diary of the corresponding free calendar inputted through each general member client PC, and the advertiser receives the calendar and advertises it. A network comprising a main web server which enables Advertisement auction service using autonomous product advertisement and free product using the internet based network. The method of claim 1, wherein the main web server, A data input unit for inputting an operating program related to reverse ad auctions by a server operator; After the communication connection between the plurality of general members and the advertiser client PC is controlled, the control of the database of member registration data input by the plurality of general members and the advertiser is controlled, and the free desired calendar data is input through the plurality of general member client PCs. According to the operation program input through the data input unit, the desired calendar for the reverse advertising auction, the desired delivery date, the calendar supply period is determined to control the database construction of the corresponding free calendar data, and each advertiser participating in the reverse advertising auction A main control unit configured to display a calendar advertisement to an advertiser who presents an optimal desired calendar condition through a reverse advertisement auction on a calendar corresponding to the calendar; Under the control of the main control unit stores member registration data of a plurality of general members and advertisers, and stores a calendar data of the reverse advertising auction input by the plurality of general members, and the results according to the reverse advertising auction for each general member and advertiser A database unit for classifying and storing; And Receives the member registration data input by a plurality of general members and advertisers, and reverse advertising auction desired diary data input by the plurality of general members through the Internet-based Internet communication network, and outputs to the main control unit, At the request of the advertiser, a plurality of free calendar data constructed as a reverse advertisement auction program and a database output from the main control unit are output to the corresponding general member and the advertiser client PC, and the desired general of the specific item data requested from the specific advertiser client PC. Output the member's data to the client PC of the corresponding advertiser, and output to the main control unit through the reverse advertising auction of the desired desired calendar inputted from each advertiser's client PC according to the reverse advertising auction progress, and outputs the reverse advertising auction progress result. General members and advertisers Radiant communication controller free calendars Station ad auction services connected with the use of voluntary product advertisements using a network-based Internet communication network, wherein configured to output, including the PC. [3] The general member and server manager of claim 1 or 2, wherein the main web server gives a chat function to the reverse advertising auction program provided to each general member and the advertiser client PC to participate in the reverse advertising auction. Or a reverse advertising auction service that connects autonomous product advertisement and free calendar using a network-based internet communication network, in which general members and advertisers can exchange opinions related to the reverse advertising auction calendar.