KR20030000385A - Inverse Advertisement Auction Service Connected Autonomic Goods Advertisement and Free Business Note - Google Patents

Abstract

PURPOSE: A reverse AD(ADvertisement) auction service joining a self-control product AD with the free diary use is provided to solve the matter with the cost for purchasing a diary and to directly advertise to a target customer. CONSTITUTION: Plural general members(100) join as the members by connecting to a main web server(200). The general members(100) puts the information about the desired free diaries in the main web server(200) and search the advertiser related with the free diaries. The advertiser(300) receives the reverse auction data corresponding to the transaction condition of the diary and provides the information about the diary to the target customer. The main web server(200) provides the function for searching the auction information of the diary offered by the advertiser(300). The main web server(200) provides the diary use information of the general members(100) to the advertiser(300). A chatting window is provided by the main web server(200). Through the chatting window, the general members(100) and the advertisers(300) exchange the opinion about the products.

Description

Inverse Advertisement Auction Service Connected Autonomic Goods Advertisement and Free Business Note}

The present invention relates to a reverse advertising auction service linking autonomous product advertising and free diary usage.

More specifically, the present invention relates to a reverse advertising auction service using an auction or a reverse auction made on a network such as the Internet.

In the above-mentioned auction or reverse auction, if the applicant registers a product to be sold by auction based on a predetermined form or registers a product to be purchased by reverse auction, the site operator may register the registration data for a short period of days or weeks. Displayed on the Internet, bidders who access the site can find the desired product and proceed with the auction or reverse auction.

For example, in the auction method, in order to purchase a specific product registered by the applicant, several bidders must fill out the purchase price according to a predetermined form, and the bidder who has offered the highest price within the predetermined period can purchase the product. .

In addition, in the case of reverse auction, in order to sell a specific product that the applicant wants, multiple bidders who possess the product must fill out the selling price of the product according to a predetermined form. Make sure you can sell your products.

In other words, auction is a method in which a plurality of bidders gradually purchase a higher price for a single product, and reverse auction is a method in which multiple bidders having a product gradually lower a price and sell it.

The present invention is a reverse advertising auction service applying the transaction method of the auction or reverse auction using a network such as the Internet can solve the problem of the cost corresponding to the diary purchase of the general member as well as solve the problem of the huge advertising cost of the advertiser In addition, it aims to directly advertise to target customers in the target market, and to improve the friendship between general members and advertisers through exchange of opinions during the reverse advertising auction process.

An object of the present invention is to operate a reverse advertising auction using a reverse auction method on the network, such as the Internet simply presented by a diary that can be provided for the purpose of free advertising from advertisers, the general members hope Diary is provided according to the diary's desired diary, desired delivery date, diary supply period, and connects the diary with advertisers for regular members, providing the general members with the opportunity to reduce the burden of the diary purchase cost. Advertise directly to the target audience of the target market, which is the most appropriate and desired customer for the market situation, solve the problem of enormous advertising costs, and establish friendship with general members and advertisers through exchange of opinions during the reverse advertising auction process. To provide a venue for reverse advertising auctions have.

1 is a block diagram schematically showing the configuration of a reverse advertising auction service connecting autonomous product advertising and free diary according to the present invention.

Figure 2 is a simplified diagram showing the flow of information between the parties using the reverse advertising auction service linking the autonomous product advertising and free diary use in accordance with the present invention

Figure 3 is a flow chart illustrating in detail the operation of the reverse advertising auction service linking the autonomous product advertising and free diary use in accordance with the present invention

4 to 7 are flowcharts showing in detail the operation of each sub-connection of FIG.

In order to achieve the above object, the reverse advertisement auction service linking network-based autonomous product advertisement and free diary use according to the present invention, (1) individuals who want to use the diary free of charge in the main web server of the head office / The registration process of the membership of the company (hereinafter referred to as a general member) and advertisers who want free advertisements; (2) Enter the desired diary for each member who wants to use the free diary by connecting to the main web server, and enter the desired diary, desired delivery date, and diary supply period so that the correct advertisement can be displayed on the collected diary. Determining and constructing and storing it as a desired diary database; (3) From the main web server, advertisers who wish to advertise for free will print the general member-specific data of the diary to the client PC of the advertiser, and the desired delivery date of the desired item for each member of the general member who wishes to use the free diary. Outputting the goods supply period; (4) Display the advertiser's advertisement on the diary corresponding to the optimal desired diary through the desired diary, the desired delivery date, and the diary supply period entered by the general member participating in the reverse advertising auction service through the main web server. Is characterized in that it is made to include a process for providing the diary corresponding to the diary as a condition to place the advertisement free.

Hereinafter, with reference to the accompanying drawings will be described in detail an embodiment of a reverse advertising auction service connecting the network-based autonomous product advertising and free diary use of the present invention.

1 is a block diagram schematically showing the configuration of a reverse advertising auction service connecting autonomous product advertising and free diary according to the present invention.

As shown, the network communication network 400 is a communication network such as the Internet, and connects a communication line between a plurality of general member client PCs 100, advertiser client PCs 300, and the main web server 200 of the head office described later. Thus, data communication related to a desired transaction is performed.

The plurality of general member client PCs 100 are connected to the main web server 200 of the head office providing the reverse advertisement auction service through the network communication network 400.

In addition, the above-described general member client PC 100 outputs the diary data which the user wishes to purchase in the reverse auction method inputted by the general member according to a predetermined form of the reverse advertisement auction service to the main web server 200, and the corresponding The reverse auction transaction data meeting the transaction conditions of the desired item is received from the main web server 200 and displayed on the general member client PC 100.

Advertiser client PC 300 is connected to the main web server 200, which provides a reverse advertising auction service through the network communication network 400, the desired diary corresponding to the diary of the general member entered in the main web server 200 of the head office The reverse auction data corresponding to the transaction conditions is input and displayed on the screen.

In addition, when the advertiser client PC 300 searches for the target market customer of the advertiser and selects a specific general member, the advertiser client PC 300 receives the ongoing transaction data of the general member from the main web server 200 on the advertiser client PC 300. Display and output to the main web server 200 so that the advertiser can place the advertisement of the desired general member.

The main web server 200 outputs the personal information of the relevant parties on the PC at the request of the general member and advertiser after the communication connection of the plurality of general members and advertisers client PC (100, 300) described above is performed When the free diary data is inputted by a plurality of general members, the desired diary, the desired delivery date, and the diary supply period are determined, stored in a database, and the free desired diary data is communicated. Provided by (100) (300).

In addition, the main web server 200 of the head office proceeds the reverse advertising auction of the corresponding free diary when a plurality of general members for executing the reverse advertising auction service is connected through communication, which is input through the client PC 300 of each advertiser Advertisers display their advertisements through the reverse ad auctions of the advertisers in the diary of the general member corresponding to the best desired diary that the advertiser wants to advertise and provide the diary to the general members for free.

At this time, the reverse ad auction service provided by the main web server 200 to each of the plurality of general members and the advertiser client PCs 100 and 300 is provided with a chat window for performing a real-time chat function. General members and server operators, or general members and advertisers participating in the auction service may exchange opinions related to the reverse auction advertisement product.

In addition, Figure 2 is a simplified diagram showing the flow of information between the parties using the reverse advertising auction service.

As shown, the web server 200 of the head office is a network-based Internet communication network 400, by connecting a communication line between a plurality of general members, advertisers, and the main web server 200, which will be described later, mutually To indicate the flow of data associated with the desired transaction.

The plurality of general members 100 access the main web server 200 of the head office through the Internet communication network 400 based on the network to proceed with the membership.

In addition, the plurality of general members 100 input the diary information of the free diary desired by the general member to the main web server 200 of the head office according to the transaction process of the reverse ad auction service, and the related diary is related. Search for advertisers so that diaries desired by members can be used.

The advertiser 300 accesses the main web server 200 of the head office through the internet communication network 400 based on the network, and proceeds with membership.

In addition, the advertiser 300 receives the reverse auction data corresponding to the transaction conditions of the desired diary of the general member entered in the main web server 200 of the head office and is optimally input through the client PC 300 of each advertiser Advertisers will be placed in the diary of the general member corresponding to the desired diary of the advertiser through the reverse advertising auction of the advertiser and the advertisers can provide the diary information to the desired target customers.

The main web server 200 provides the general member with the bidding information of the diary provided by the advertiser and the diary search after the general member 100 and the advertiser 300 is a member registration. In addition, the advertisers are provided with free diary hope information entered by the general member upon membership registration, and the diary use information of the corresponding general member of the related diary.

At this time, the main web server 200 is provided with a chat window that can perform a real-time chat (chatting) function, the general members and server operators, or general members and advertisers participating in the reverse advertising auction service, the feedback related to the reverse auction advertising product Exchange can be done.

Next, a method of a reverse advertising auction service using autonomous product advertisement and free product use of an internet communication network based on the network configured as described above will be described in detail with reference to FIGS. 3 to 7.

3 to 7 is a flow chart illustrating in detail the operation process of the reverse advertising auction service connecting the autonomous product advertising and free diary use according to the present invention.

First, the main server 200 providing reverse auction or reverse ad auction service performs member registration of a plurality of general members and advertisers connected through the network communication network 400 (S20).

That is, when recruiting a plurality of general members (S21) to individuals / company who wants to use the diary for free and performing communication access to the main web server 400 of the plurality of general members and the advertiser (S22), the main web server ( In step 400, the log-in screen data for new member registration is output to the corresponding general member and advertiser client PCs 100 and 300 (S23).

In addition, the main web server 200 receives new member registration data input by each general member and an advertiser, constructs a database, and classifies members by request (S24).

As described above, after the registration of the plurality of general members and advertisers who want the reverse advertisement auction service connecting autonomous product advertisement and free diary through the above-described process (S20), the main web server 200 receives a plurality of General members receive a plurality of reverse auction diary data input to obtain a diary for free to determine the desired article, the desired delivery date, the period of supply of goods so as to perform reverse advertising auction (S30) .

That is, each general member outputs login data such as an ID and password inputted by the corresponding general member to the main web server 200 to access the main web server 200 (S31).

After the connection with the main web server 200 is made, the general member selects a diary desired by the general member among various free provision diaries provided in the reverse ad auction. The reverse advertisement auction diary data is output (S32).

As described above, the main web server 200 which receives the predetermined reverse advertisement auction diary data from each general member client PC 100 can perform the reverse advertisement auction on the reverse advertisement auction diary data. The date and the diary supply period are determined to build and store the desired diary database (S34).

Now, after the reverse advertisement auction diary data is built into the database through the above-described process (S30), the main web server 200 transfers the login data of the ID and password entered by the corresponding advertiser to the main web server 200. Outputs and performs a communication connection with the main web server 200 (S41).

Then, the main web server 200 outputs all the free diary request data currently in progress to the various advertiser client PCs 300 which have communicated with each other, and are displayed on the client PC 300 of the advertiser (S42).

In addition, the main web server 200 checks all the free diary request data provided from the main web server 200 from each advertiser client PC 300 to determine whether the correct diary data participating in the reverse ad auction is connected (S43). In operation S44, the current time connection diary data of the specific available diary is output to the client PC 100 of the corresponding general member.

Lastly, the main web server 200 performs a reverse ad auction to display a diary corresponding to the optimal hope diary of the general member who participated in the auction and the corresponding advertiser is provided with a free advertisement. The diary is provided to the general member (S53), and the paid free diary is stored in the main web server 200 as a database (S54).

As described above, the present invention, in the course of the reverse advertising auction service linking autonomous product advertising and free diary use, the advertiser is presented with a supplyable diary for the purpose of free advertising and the web server of the head office. Advertisers can solve the problem of huge advertising costs by creating a database list and applying it to the process of reverse advertising auction service, which gives advertisers the opportunity to directly advertise to the target customers in the target market. Receives a free diary for the advertiser's advertisement, which is usually purchased through our web server, and solves the problem of the cost of the diary purchase, and the media server in the reverse advertising auction process Exchange of opinions with general members and advertisers It is a reverse advertising auction service that benefits both regular members and advertisers.

Claims (3)

A network-based internet communication network which connects a plurality of communication lines having a specific purpose to perform data communication with each other; After accessing the web server of the head office that provides the reverse advertising auction service through the network-based internet communication network, the member registration process is performed, and the reverse auction method inputted by the general member according to a predetermined form on the reverse advertising auction service. Outputting free item data, receiving a diary providing advertiser corresponding to an optimal desired diary of the free diary, and displaying the diary on the client PC of the reverse advertisement auction service; After accessing the web server of the head office that provides reverse advertising auction service through the network-based internet communication network, proceeding with the membership registration process, and at the same time, the data of the free desired diary of a plurality of general members provided by the main web server of the head office After receiving the input and displaying it on the screen, and the advertiser searches the target market customer and selects a specific general member, the advertiser receives the ongoing transaction data of the general member from the main web server and displays it on the advertiser client PC. Outputting to the main web server through the reverse advertising auction of the corresponding advertisers so that the desired general members can place the advertisements; And After the communication connection between the plurality of general members and the client PC of the advertiser is performed, the personal information of the relevant persons is output on the PC according to the request of the general member and the advertiser, and free desired diary data is input by the plurality of general members. When the desired diary, the desired delivery date, the diary supply period is determined, the database is constructed and stored, and the free desired diary data is provided to a plurality of general members and advertiser client PCs connected to the communication, and the advertiser to participate in the reverse advertising auction When communication is connected, reverse advertisement auction is carried out between the corresponding advertisers of the corresponding goods, and the advertiser is presented with a diary corresponding to the best desired diary of the corresponding free diary inputted through each general member client PC. Including the main web server to enable Station ad auction services with autonomous and free product advertising product used by the network based on the Internet network, characterized in that a. The method of claim 1, wherein the main web server, A data input unit for inputting an operating program related to reverse ad auctions by a server operator; After the communication connection of the plurality of general members and the advertiser client PC is controlled, the establishment of a database of member registration data input by the plurality of general members and the advertiser is controlled, and the free desired diary data is input through the plurality of general member client PCs. According to the operation program input through the data input unit, the desired diary for the reverse auction auction, the desired delivery date, the diary supply period is determined to control the database construction of the corresponding free diary data, and each advertiser participating in the reverse advertising auction A main control unit configured to display a diary advertisement to an advertiser who has presented conditions of an optimal desired diary through a reverse advertisement auction in a diary corresponding to a diary; Store member registration data of a plurality of general members and advertisers under the control of the main controller, store reverse diary auction data desired by a plurality of general members, and compare the results of the reverse ad auctions by general members and advertisers. A database unit for classifying and storing; And Receives the member registration data input by a plurality of general members and advertisers, and reverse advertising auction desired diary data input by the plurality of general members through the Internet-based Internet communication network, and outputs to the main control unit, At the request of the advertiser, a plurality of free diary data constructed from the reverse advertisement auction program and the database output from the main control unit are output to the corresponding general member and the advertiser client PC, and the desired general of the specific item data requested from the specific advertiser client PC. Output the member's data to the client PC of the corresponding advertiser, and output to the main control unit through the reverse advertisement auction of the best desired diary inputted from each advertiser client PC according to the reverse advertisement auction progress, and output the reverse advertisement auction progress result. General members and optical Week one includes a communication control unit for output to a client PC by connecting the autonomous product advertising and free use of the Internet diary using network-based communication network, wherein the station is configured ad auction service. [3] The general member and server manager of claim 1 or 2, wherein the main web server gives a chat function to the reverse advertising auction program provided to each general member and the advertiser client PC to participate in the reverse advertising auction. Or a reverse advertising auction service linking autonomous product advertisement and free diary using a network-based internet communication network, in which general members and advertisers can exchange opinions related to the reverse advertising auction diary.