KR20030005945A - Inverse Advertisement Auction Service Connected Autonomic Goods Advertisement and Free Pocket Book - Google Patents

Abstract

PURPOSE: A reverse auction service for an AD(ADvertisement) connecting an autonomous product advertisement with the free use of a pocket book use is provided to make a member reduce the expense load to buy a pocket book and to make an advertiser perform directly advertising to a target customer by enabling the member to receive the pocket book from the advertisers and connecting the member to the advertiser fit to the member. CONSTITUTION: A main web server performs member registration for the member and the advertiser(S20). The main web server receives the pocket book of each member to freely use the pocket book and constructs a desired pocket book database(S30). The main web server outputs the data for each member to the advertisers through a client PC of the advertiser. The member joining with a reverse AD auction service loads the AD of the advertiser corresponding to the optimal desired pocket book through a desired condition inputted by the member to the pocket book of the member(S40). The advertiser offers the pocket book including the free AD to the member.

Description

Inverse Advertisement Auction Service Connected Autonomic Goods Advertisement and Free Pocket Book}

The present invention relates to a reverse advertising auction service linking autonomous product advertising and free handheld notebook usage.

More specifically, the present invention relates to a reverse advertising auction service using an auction or a reverse auction made on a network such as the Internet.

In the above-mentioned auction or reverse auction, if the applicant registers a product to be sold by auction based on a predetermined form or registers a product to be purchased by reverse auction, the site operator may register the registration data for a short period of days or weeks. Displayed on the Internet, bidders who access the site can find the desired product and proceed with the auction or reverse auction.

For example, in the auction method, in order to purchase a specific product registered by the applicant, several bidders must fill out the purchase price according to a predetermined form, and the bidder who has offered the highest price within the predetermined period can purchase the product. .

In addition, in the case of reverse auction, in order to sell a specific product that the applicant wants, multiple bidders who possess the product must fill out the selling price of the product according to a predetermined form. Make sure you can sell your products.

In other words, auction is a method in which a plurality of bidders gradually purchase a higher price for a single product, and reverse auction is a method in which multiple bidders having a product gradually lower a price and sell it.

The present invention is a reverse advertising auction service applying the transaction method of the auction or reverse auction using a network such as the Internet can solve the problem of the cost corresponding to the purchase of a handbook of the general member, as well as the problem of huge advertising costs of advertisers It will be able to directly advertise to the target customers in the target market, and to provide the effect of strengthening friendship with general members and advertisers by exchanging opinions in the reverse advertising auction process.

An object of the present invention is to operate a reverse advertising auction using a reverse auction method on the network, such as the Internet simply presented a portable handbook that can be provided for the purpose of free advertising from advertisers, and the general member Providing Portable Handbooks for Portable Members by classifying them according to the Portable Handbook, Desired Delivery Date, and Portable Handbook Supply Period. It provides opportunities and allows advertisers to directly advertise to the target audience of the target market, which is the most appropriate and desired customer for the market situation, solves the problem of huge advertising costs, and exchanges with general members and advertisers through exchange of opinions during the reverse advertising auction process. The site of a reverse ad auction that can help It is an object of the gongham.

1 is a block diagram schematically showing the configuration of a reverse advertising auction service connecting autonomous product advertisement and free portable notebook use according to the present invention.

Figure 2 is a simplified diagram showing the flow of information between the parties using the reverse advertising auction service linking the use of autonomous product advertising and free portable notebook according to the present invention

Figure 3 is a flow chart illustrating in detail the operation of the reverse advertising auction service linking the use of autonomous product advertising and free portable notebook according to the present invention

4 to 7 are flowcharts showing in detail the operation of each sub-connection of FIG.

In order to achieve the above object, the reverse advertisement auction service linking a network-based autonomous product advertisement such as the Internet and the use of a free portable notebook, (1) a free use of the portable notebook in the main web server of the head office Performing a member registration of a desired individual / company (hereinafter referred to as a general member) and an advertiser desiring free advertisement; (2) A member who wishes to use the free portable notebook by connecting to the main web server. The desired portable notebook is inputted to the web server of the head office so that the correct advertisement can be displayed on the collected portable notebook. Determining a supply period of the portable notebook and constructing and storing the portable notebook database as a desired portable notebook database; (3) From the main web server, advertisers who wish to advertise freely print the general member-specific data of the portable notebook on the client PC of the advertiser, and hope for the desired items for each member of the general member who wish to use the free portable notebook. Outputting a delivery date and a supply period; (4) Through the main web server, the advertisement of the advertiser is placed in the portable notebook corresponding to the optimal portable notebook, which is entered through the desired portable notebook, the desired delivery date, and the portable notebook supply period entered by the general member participating in the reverse advertising auction service. Posting and the advertiser is characterized in that it was made, including the process of providing to the general membership a portable notebook corresponding to the condition that the advertisement is posted for free.

Hereinafter, with reference to the accompanying drawings will be described in detail an embodiment of a reverse advertising auction service connecting the network-based autonomous product advertising and the use of a free portable notebook of the present invention.

1 is a block diagram schematically showing the configuration of a reverse advertising auction service connecting autonomous product advertisement and free portable notebook use according to the present invention.

As shown, the network communication network 400 is a communication network such as the Internet, and connects a communication line between a plurality of general member client PCs 100, advertiser client PCs 300, and the main web server 200 of the head office described later. Thus, data communication related to a desired transaction is performed.

The plurality of general member client PCs 100 are connected to the main web server 200 of the head office providing the reverse advertisement auction service through the network communication network 400.

In addition, the above-described general member client PC 100 outputs the portable notebook data to the main web server 200 to be purchased by the reverse auction method inputted by the general member according to a predetermined form of the reverse advertisement auction service, The reverse auction transaction data meeting the transaction conditions of the desired item is received from the main web server 200 and displayed on the general member client PC 100.

Advertiser client PC 300 is connected to the main web server 200 of the head office that provides a reverse advertising auction service through the network communication network 400, the desired corresponding to the portable notebook of the general member entered in the main web server 200 of the head office The reverse auction data corresponding to the transaction conditions of the portable notebook is received and displayed on the screen.

In addition, when the advertiser client PC 300 searches for the target market customer of the advertiser and selects a specific general member, the advertiser client PC 300 receives the ongoing transaction data of the general member from the main web server 200 on the advertiser client PC 300. Display and output to the main web server 200 so that the advertiser can place the advertisement of the desired general member.

The main web server 200 outputs the personal information of the relevant parties on the PC at the request of the general member and advertiser after the communication connection of the plurality of general members and advertisers client PC (100, 300) described above is performed When the free portable portable data is inputted by a plurality of general members, the portable portable data, the desired delivery date and the portable portable supply period are determined, stored in a database, and stored. And the advertiser client PCs 100 and 300.

In addition, the main web server 200 of the head office proceeds with the reverse advertising auction of the corresponding portable handheld notebook when a plurality of general members to execute the reverse advertising auction service is connected, input through the client PC 300 of each advertiser Advertisers will place their advertisements through the reverse advertising auction of the advertisers on the portable notebooks of the general members corresponding to the portable notebooks that the advertisers want to advertise and provide the portable notebooks to the general members for free.

At this time, the reverse ad auction service provided by the main web server 200 to each of the plurality of general members and the advertiser client PCs 100 and 300 is provided with a chat window for performing a real-time chat function. General members and server operators, or general members and advertisers participating in the auction service may exchange opinions related to the reverse auction advertisement product.

In addition, Figure 2 is a simplified diagram showing the flow of information between the parties using the reverse advertising auction service.

As shown, the web server 200 of the head office is a network-based Internet communication network 400, by connecting a communication line between a plurality of general members, advertisers, and the main web server 200, which will be described later, mutually To indicate the flow of data associated with the desired transaction.

The plurality of general members 100 access the main web server 200 of the head office through the Internet communication network 400 based on the network to proceed with the membership.

In addition, the above-described plurality of general members 100 input the portable notebook information of the free portable notebook desired by the general member to the main web server 200 of the head office according to the transaction process of the reverse ad auction service. Search the relevant advertiser of the notebook so that the portable notebook desired by the general member can be used.

The advertiser 300 accesses the main web server 200 of the head office through the internet communication network 400 based on the network, and proceeds with membership.

In addition, the advertiser 300 receives the reverse auction data corresponding to the transaction conditions of the desired portable notebook of the general member inputted to the main web server 200 of the head office, and is input through the client PC 300 of each advertiser. Advertisers will place advertisements through the reverse advertising auctions of the advertisers on the portable notebooks of general members, which are the best portable notebooks, and provide the portable notebook information to the desired target customers.

The main web server 200 after the plurality of the general member 100 and the advertiser 300 is a member registration to the general member has a function that allows you to search the portable notebook bidding information and portable notebook provided by the advertiser Provide the advertiser with the free information on the portable notebook entered by the general member at the time of membership registration and the use of the portable notebook of the relevant general member of the relevant portable notebook.

At this time, the main web server 200 is provided with a chat window that can perform a real-time chat (chatting) function, the general members and server operators, or general members and advertisers participating in the reverse advertising auction service, the feedback related to the reverse auction advertising product The exchange can be performed.

Next, a method of a reverse advertising auction service using autonomous product advertisement and free product use of an internet communication network based on the network configured as described above will be described in detail with reference to FIGS. 3 to 7.

3 to 7 is a flow chart illustrating in detail the operation process of the reverse advertising auction service linking the use of autonomous product advertising and free portable notebook according to the present invention.

First, the main server 200 providing reverse auction or reverse ad auction service performs member registration of a plurality of general members and advertisers connected through the network communication network 400 (S20).

That is, when a plurality of general members (S21) are recruited to an individual / company who wants to use the portable notebook free of charge, and a communication connection is performed between the plurality of general members and the advertiser's main web server 400 (S22), the main web server In operation 400, the log-in screen data for new member registration is output to the general member and the advertiser client PC 100 and 300 (S23).

In addition, the main web server 200 receives new member registration data input by each general member and an advertiser, constructs a database, and classifies members by request (S24).

After the registration of the plurality of general members and advertisers who want the reverse advertising auction service connecting autonomous product advertising and the use of a free portable notebook through the above-described process (S20), the main web server 200 receives a plurality of registrations. The members of the general auction to receive a portable handbook for free to receive the input of a handbook data to determine the desired article, the desired delivery date, the period of supply of supplies to carry out the reverse advertising auction to build and store the desired article database (S30).

That is, each general member outputs login data such as an ID and password inputted by the corresponding general member to the main web server 200 to access the main web server 200 (S31).

After the connection with the main web server 200 is made, the general member selects a portable notebook desired by the general member from among various free handheld notebooks provided by the reverse ad auction, and the general member enters the main web server 200. The predetermined reverse advertisement auction portable notebook data is output (S32).

As described above, the main web server 200 that receives the predetermined reverse advertisement auction portable notebook data from each general member client PC 100 may perform the reverse advertisement auction on the input reverse advertisement auction portable notebook data. To determine the desired delivery date, the portable notebook supply period to build and store the desired portable notebook database (S34).

Now, after building the reverse advertising auction portable notebook data as a database through the above-described process (S30), the main web server 200, the main web server 200 to log in the login data of the ID and password entered by the advertiser during membership registration Outputs to and performs a communication connection with the main web server 200 (S41).

Then, the main web server 200 outputs all the free portable notebook request data currently in progress to the various advertiser client PCs 300 that have communicated with each other so as to be displayed on the client PC 300 of the advertiser (S42).

In addition, the main web server 200 checks all the free portable notebook request data provided by the main web server 200 from each advertiser client PC 300 to determine whether the specific portable notebook data participating in the reverse advertisement auction is connected correctly ( S43), and outputs the current time-connected portable notebook data of the specific available portable notebook to the client PC 100 of the corresponding general member (S44).

Lastly, the main web server 200 performs a reverse advertising auction to display a portable notebook corresponding to an optimal desired portable notebook of a general member who participated in the auction, and to display the advertisement of the corresponding advertiser on the condition that the advertisement is displayed free of charge. The corresponding portable notebook is provided to the general member (S53), and the paid free portable notebook is stored in the main web server 200 as a database (S54).

As described above, the present invention provides a portable handbook that can be provided for free advertising from an advertiser in the course of a reverse advertising auction service linking autonomous product advertising and free handbook usage. By storing the database list on the server and applying it to the process of reverse ad auction service, the advertiser can solve the problem of huge advertising cost and have the opportunity to directly advertise to the target customers in the target market. The general member solves the problem of the cost of purchasing a portable notebook by receiving a portable notebook, which he or she normally wishes to purchase through the web server, in exchange for the advertisement of the advertiser. General members and advertisers through the exchange of opinions through the server All regular members of the fellowship and the advertisers who can lay the will of the benefit to which the ad auction service station.

Claims (3)

A network-based internet communication network which connects a plurality of communication lines having a specific purpose to perform data communication with each other; After accessing the web server of the head office that provides the reverse advertising auction service through the network-based internet communication network, the member registration process is performed, and the reverse auction method inputted by the general member according to a predetermined form on the reverse advertising auction service. Outputting free item data, receiving a portable notebook providing advertiser corresponding to an optimal desired portable notebook of the free portable notebook, and displaying the data on a client PC of a reverse advertisement auction service; Access to the web server of the head office that provides reverse advertising auction service through the network-based Internet communication network, proceed with the registration process, and at the same time, the data of the free handheld handbook of a plurality of general members provided by the main web server of the head office. Is inputted and displayed on the screen, and when the advertiser searches the target market customer and selects a specific general member, the advertiser receives the transaction data of the general member from the main web server and displays it on the advertiser client PC. Outputting to the main web server through the reverse advertising auction of the corresponding advertisers so that the desired general members can place the advertisements; And After the communication connection between the plurality of general members and the client PC of the advertiser is performed, the personal information of the relevant persons is output on the PC according to the request of the general member and the advertiser, and the free portable portable data of the desired data is provided by the plurality of general members. Once entered, the desired portable notebook, the desired delivery date, and the portable notebook supply period are determined, built into a database, stored, and the free desired portable notebook data is provided to a plurality of general members and advertiser client PCs connected through communication, and participated in reverse ad auctions. If the advertiser is to communicate with each other through the reverse advertising auction between the corresponding advertisers of the item, the advertiser who presented the portable notebook corresponding to the optimum desired portable notebook of the corresponding free portable notebook entered through each general member client PC To allow you to advertise the portable notebook and advertise it Station ad auction services with autonomous and free product advertising product used by the network based on the Internet network, characterized in that configured to include a web server. The method of claim 1, wherein the main web server, A data input unit for inputting an operating program related to reverse ad auctions by a server operator; After communication connection of the plurality of general members and advertiser client PCs is performed, the database for controlling the registration data input by the plurality of general members and advertisers is controlled, and free desired portable notebook data is input through the plurality of general member client PCs. In accordance with the operation program input through the data input unit to determine the desired portable notebook for the reverse auction, the desired delivery date, the portable notebook supply period to control the database construction of the free portable notebook data, and participate in the reverse advertising auction A main control unit configured to display a portable notebook advertisement to an advertiser who has presented conditions of an optimal desired portable notebook through a reverse advertisement auction on a portable notebook corresponding to a desired portable notebook of each advertiser; Under the control of the main control unit stores member registration data of a plurality of general members and advertisers, and stores a portable handbook data of the reverse advertising auction desired by the plurality of general members, and the results according to the reverse advertising auctions general members and advertisers Database unit for classifying and storing by each; And Receives the member registration data input by a plurality of general members and advertisers, and reverse advertising auction desired diary data input by the plurality of general members through the Internet-based Internet communication network, and outputs to the main control unit, At the request of the advertiser, a plurality of free portable notebook data constructed from the reverse advertisement auction program and the database output from the main control unit are output to the corresponding general member and the advertiser client PC, and the desired item data requested from the specific advertiser client PC is requested. Output the general member's data to the client PC of the corresponding advertiser, and output to the main control unit through the reverse advertising auction of the desired portable handbook that is input from each advertiser's client PC as the reverse advertising auction proceeds, and the reverse advertising auction proceeds. Results of this regular member The communication controller autonomously advertising products and services connected to the use of a reverse auction ad free portable notebook with a network-based Internet network, characterized in that configured to output, including the advertiser client PC. [3] The general member and server manager of claim 1 or 2, wherein the main web server gives a chat function to the reverse advertising auction program provided to each general member and the advertiser client PC to participate in the reverse advertising auction. Or a reverse advertising auction service that connects autonomous product advertisement using a network-based internet communication network and the use of a free portable notebook, wherein general members and advertisers can exchange opinions related to the reverse advertising auction handbook.