KR20010008349A - People advertising method combining electronic commerce, on-line and off-line - Google Patents

People advertising method combining electronic commerce, on-line and off-line Download PDF

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KR20010008349A
KR20010008349A KR1020000070596A KR20000070596A KR20010008349A KR 20010008349 A KR20010008349 A KR 20010008349A KR 1020000070596 A KR1020000070596 A KR 1020000070596A KR 20000070596 A KR20000070596 A KR 20000070596A KR 20010008349 A KR20010008349 A KR 20010008349A
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product
advertising
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advertisement
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전영학
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전영학
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/60—Business processes related to postal services

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Abstract

PURPOSE: A people advertising method combining electronic commerce, on-line and off-line is provided to carry out people advertising through online and general persons, in order to eliminate the disadvantage of advertising models. CONSTITUTION: An individual or a group(20) joins a site an internet advertising agency(10) operates as a member. If a member(20) watch an advertisement provided by the site, he can purchase manufactured goods for free as he wears or attaches the free goods in his body for a required period. The advertiser(30) posts its advertisement or manufactured goods on the site and pays advertising expenditure, manufactured goods or a commission of sale to the site operator. An affiliated store(50) of the advertiser(50) confirms a member(20) for transportation and passes manufactured goods to a delivery company(60). The delivery company(60) passes the manufactured goods to the member.

Description

전자상거래와 온라인 오프라인을 결합한 피플광고방법People advertising method combining e-commerce and online offline

본 발명은 온라인을 통한 광고 에이전시 회원들을 통해 일반인들이 직접 일생활이나 사회생활에서 자신의 몸에 광고주의 제품로고나 제품인쇄가 새겨진 제품을 자신의 몸에 입거나 부착하여 광고를 하는 살아있는 피플광고에 관한 것이다.The present invention relates to a live people advertising through the advertising agency members through online advertising or wearing a product attached to the product logo or product print of the advertiser on their body directly in their work or social life will be.

광고는 판촉물 광고 그리고 방송매체를 통한 광고등 수 없이 많은 광고가 있다. 판촉물 광고의 경우 자사의 이미지를 극대화 시키기 위해 일반인들 에게 경품이나 홍보를 위해 길거리에서 무료로 나누어주는 사례가 있다. 이 경우 일반인들은 자신이 필요로 하지않는 물건일 경우 남을 주거나 버리기 일수로 사회적 으로도 제품의 낭비를 가져다준다. 방송매체 광고의 경우 막대한 비용을 지불해야하는 회사 차원에서의 광고비 지출의 무리를 느낄 수 있다. 인터넷 광고의 경우 베너의 광고, 메일광고 등의 형태가 있어나 싸이트의 회원 들은 자신이 필요한 것만 하고 광고를 거의 보지않는 폐단이 있어 광고의 극대화가 어려운 현실이다.Advertisements include numerous advertisements such as promotional advertisements and advertisements through broadcast media. In the case of promotional advertising, there are cases where the public is freely given away on the street for giveaways or promotions to maximize their image. In this case, the public can waste products socially as the days that they don't need or give away. In the case of broadcast media advertising, it can be felt that companies spend a lot of money on advertising expenses. In the case of Internet advertising, there are forms such as Benner's advertisement and mail advertisement, but members of the site have difficulty in maximizing advertisements because they only need what they need and rarely see the advertisement.

따라서 종래의 광고 형태의 단점을 개선한 새로운 온라인을 통한 오프라인이 결합되는 새로운 광고 모델이 요구되고 있다.Therefore, there is a need for a new advertising model that combines offline with new online, which improves the disadvantages of the conventional advertising format.

본 발명은 상기와 같은 종래의 광고 모델의 단점을 해소하여, 온라인과 오프라인 즉, 온라인과 일반인을 통한 피플광고를 목적으로 한다.The present invention solves the shortcomings of the conventional advertising model as described above, and aims for people advertisement through online and offline, that is, online and public.

본 발명은 에이전시 싸이트에 회원으로 가입을 한 일반인이나 단체가 싸이트의 제품을 확인하고 물건을 선택하면, 무료나 할인된 가격으로 제품을 제공 받을수 있으며, 무료로 받은 제품에 대해서는 일정기간동안 몸에 착용하고 다니면서 일상생활을 통한 광고를 하면된다. 광고주는 싸이트에 베너를보는 회원들을 통해 1차광고를 하며 2차광고로 사람들속의 광고효과를 누리며 자사의 이미지광고 와 제품광고를 이용해 회원들에게 자사의 충성도를 누릴수 있으며 꼭 필요한 사람들에게 제품을 제공해 줌으로써 판촉물 같이 제품을 낭비하는 것을 막을수가 있으므로 회원과 광고주 모두에게 이익을 창줄할 수 있다.According to the present invention, if a general person or an organization that has signed up as a member of the agency site checks the product of the site and selects an object, the product can be provided at a free or discounted price, and the product can be worn on the body for a certain period of time. You can advertise through your daily life. Advertisers can make the first advertisement through members who see the banner on the site, enjoy the advertising effect in people through the second advertisement, enjoy their loyalty to members by using its image advertisement and product advertisement, and provide products to the people who need them. Giving you the ability to avoid wasting products like promotions, which can benefit both members and advertisers.

또한, 싸이트 회원자신이 수익을 창출하기 위해서는 광고주나 싸이트 운영자가 지정하는 장소와 시간에 맞게 광고주의 제품이나 광고주자사 로고가 세겨진 제품을 자신의 몸에입거나 부착하여 광고주를 홍보하고 일정한 금액을 받아서 이익을 창출할수 있게된다.In addition, in order for site members to generate revenue, they promote their advertisers by attaching or attaching their products or products with their logos to their places according to the location and time designated by advertisers or site operators. Profit can be made.

도 1은 본 발명의 전체적인 온라인과 오프라인의 흐름도1 is a flow chart of the overall online and offline of the present invention.

도 2는 본 발명의 개인, 단체회원의 온라인과 오프라인의 흐름도Figure 2 is a flow chart of the online and offline of individual, group members of the present invention

도 3은 본 발명의 싸이트 운영자의 온라인과 오프라인의 흐름도3 is an online and offline flow chart of the site operator of the present invention.

도 4는 본 발명의 광고주의 온라인과 오프라인의 흐름도4 is an online and offline flow chart of an advertiser of the present invention.

도 5는 본 발명의 회원의 제품구매를 나타내는 구성도5 is a block diagram showing the product purchase of the member of the present invention

도 6은 본 발명의 회원의 제품구매 상세보기를 나타내는 구성도Figure 6 is a block diagram showing a product purchase detailed view of the members of the present invention

도 7은 본 발명의 회원의 구입신청서 작성을 나타내는 구성도Figure 7 is a block diagram showing the creation of the purchase application of the member of the present invention

이하 첨부된 도면을 참조로 하여 상세히 설명하면 다음과같다.Hereinafter, with reference to the accompanying drawings in detail as follows.

도 1은 본 발명의 전체적인 온라인과 오프라인의 흐름도로서1 is a flow chart of the overall online and offline of the present invention.

인터넷 광고 에이전씨(10)가 운영하는 싸이트상 에서 개인,단체(20)가 회원으로 가입을 하고 싸이트의 광고를 본후 회원들이 무료의 제품을 구매할수 있으며 무료로 받은 제품은 일정한 기간동안 몸에 착용 또는 부착하면 된다. 광고주(30)는 자사의 광고나 제품을 싸이트에 올리고 싸이트 운영자에게 광고비나 제품 그리고 판매의 수수료를 지불하여 회원으로 하여금 일상속의 공간의 2차광고를 통한 광고의 극대화를 얻게된다.On the website operated by the Internet advertising agency (10), individuals and organizations (20) can join as members and watch the advertisement of the site, and the members can purchase free products for a certain period of time. Wear or attach. The advertiser 30 puts its advertisement or product on the site and pays the advertisement fee, product, and sale fee to the site operator, thereby allowing the member to maximize the advertisement through the second advertisement in the daily space.

광고주의 제품가맹점(50)은 배송해야 할 회원확인후 배송업체(60)에게 제품을 발송하면 되고 배송업체는 신청회원들 에게 제품을 지급하면 되는 단계로된다 .Advertiser's product merchant (50) is to send the product to the delivery company 60 after confirming the member to be shipped, the delivery company is to step to pay the product to the applicant members.

도 2는 본 발명의 개인, 단체회원의 온라인과 오프라인의 흐름도로서2 is an online and offline flowchart of an individual or group member of the present invention.

개인,단체회원(101)이 싸이트에 회원가입하는 단계(102)와 접속후 회원 아이디를 클릭하는 단계(103)와 제품을보며 광고주 베너를 클릭하거나 제품을 상세히보는 단계(104)와 제품을 선택하고 신청구입서를 보면서 자연히 베너광고를 보는단계(105)와 오프라인에서 제품을 수령하는 단계(106)와 일상생활속에서 회원의 몸에 일정기간을 착용하는 단계(107)와 이로 인한 광고주의 제품을 자연스럽게 광고하는단계(108)와 광고의 극대화를 창출하는단계(109)와 싸이트에 사용하는 제품에 대해 메일을 발송하는 단계(110)로 구성된다.Individual, group member (101) to register on the site (102) and after connecting the member ID (103) and click on the product and click on the advertiser's banner (104) or select the product in detail (104) and select the product And step (105) of receiving the product naturally (106) and receiving the product offline (106) and wearing the member's body for a certain period in everyday life (107) and the resulting advertiser's product. Advertisement naturally consists of a step 108, the step of creating a maximization of the advertisement (109) and the step of sending a mail (110) for the product used on the site.

도 3은 본 발명의 싸이트 운영자의 온라인과 오프라인의 흐름도 로서3 is an online and offline flowchart of the site operator of the present invention.

싸이트에 가입한 개인,단체 회원과 광고주회원을 관리하는 단계(201)와 광고주의 제품을 무료나 힐인으로 분리해 싸이트에서 운영 하는단계(202)와 회원을 검색하는 단계(203)와 회원들의 제품신청서를 확인하는 단계(204)와 회원들에게 광고주 제품이나 베너가 포함된 확인메일을 발송하는 단계(205)와 할인제품에 대해서는 결재확인을 하는단계(206)와 배송업체나 광고주를 통한 제품을 지급하는 단계(207)와 화원들을 관리하는 단계(208)와 광고주에게 회원들의 광고실적을 통보하는단계(209)로 구성된다.Managing the individual, group members and advertiser members who joined the site (201), the step of separating the advertiser's products into free or heel-in operation on the site (202) and searching for members (203) and members' products Checking the application form (204), sending a confirmation email containing the advertiser product or banner to the member (205) and confirming the payment for the discount product (206) and the product through the shipper or advertiser Payment step 207, the management of the flower garden step 208 and the advertiser's advertising performance of the members of the step (209).

도 4는 본 발명의 광고주의 온라인과 오프라인의 흐름도로서4 is an online and offline flow chart of an advertiser of the present invention.

싸이트에 광고주로 등록하는 단계(301)와 싸이트상에 제품지원과 광고비 수수료를 지급하는 단계(302)와 온라인 싸이트를 통해 자사제품광고와 베너광고로서 1차 광고효과를 누리는 단계(303)와 회원들의 피플광고를 통하여 2차광고를 누리는단계(304)를 통하여 광고의 극대화를 이루는 단계(305)와 자사의인지도를 확보하는 단계(306)로 구성된다.Registering as an advertiser on the site (301), paying product support and advertising fees on the site (302), and enjoying the primary advertising effect as a company product advertisement and banner advertisement through the online site (303) and the members. It is composed of a step 305 of maximizing the advertisement through the step (304) of enjoying the second advertisement through the people's people advertising and the step 306 of securing the company's recognition.

도 5는 본 발명의 회원의 제품구매를 나타내는 구성도로서5 is a configuration diagram showing the product purchase of the member of the present invention

회원(401)을 확인하고 제품보기(402)를 하여 무료(403)제품 인지를 확인하여 제품(404)을 선택하고 신청서작성(405)을 하여 싸이트로 보낸다. 유료제품의 경우 할인율(406)을 적용하여 제품을 구매하고 제품(407)을 선택한후 신청서작성(405)을 하여 싸이트로 보내면되고 베너광고(408)을 클릭해서 포인트(409)를 적립해서 현금처럼 쓸수도 있으며, 베너 자사의 싸이트에서 제품구매를 할수도있다.The member 401 is checked and the product view 402 is performed to confirm whether the product is free (403), the product 404 is selected, and the application form 405 is sent to the site. In the case of paid products, the product is purchased at a discount rate (406), the product (407) is selected, the application form (405) is sent to the site, and the banner advertisement (408) is clicked to earn points (409), like cash. You can also use it, or you can buy it on our website.

도 6은 본 발명의 회원의 제품구매 상세보기를 나타내는 구성도로서6 is a configuration diagram showing a product purchase detail view of a member of the present invention;

상세보기(501)에서 회원은 제품(502)을 상세히 확인하며 자동적으로 제품의 베너광고(503)를 볼수있으며, 품명(504), 가격(505),수량(506)과 특징(507)을확인하여 구입신청서(508)를 작성하여 싸이트로 보내면된다.In detail view 501, the member can check the product 502 in detail and automatically see the banner advertisement 503 of the product, and check the product name 504, price 505, quantity 506 and features 507 Then fill out the purchase application form 508 and send it to the site.

도 7은 본 발명의 회원의 구입신청서 작성을 나타내는 구성도 로서7 is a block diagram showing the preparation of a purchase application for a member of the present invention.

구입신청서(601) 작성시 제품과 수량, 색상, 등을 작성함으로써 싸이트로 보내면되고 자동적으로 베너광고(602)를 볼수있는 것이다.When the purchase application 601 is written, the product and the quantity, color, etc. are written and sent to the site, and the banner advertisement 602 is automatically seen.

광고 에이전시 싸이트에서 회원으로 가입한 사람들을 이용해 온라인과 오프라인을 통한 피플광고를 하는 것으로서, 즉 개인이나 단체의 사람들을 통해 시간과 공간적 제한에서 벗어나 온라인과 오프라인 사람을 통한 광고 형태이다. 광고주가 제공하는 제품을 인터넷 싸이트에 올려놓아 싸이트에 접속한 회원들이 제품을 찾으며 자연스럽게 광고를 보게됨으로 회원들에게 1차광고 효과를 누리며, 광고주의 제품을 일정한 기간동안 착용하는 회원들을 통해 2차광고 효과를 누릴수는 전자상거래를 포함한 온라인과 오프라인을 통한 피플광고 효과를 얻을수 있다People advertise online and offline using people who have joined as members in the advertising agency site, that is, form of advertising through online and offline people, free from time and space limitations through individuals or groups of people. By placing the product provided by the advertiser on the Internet site, the members who access the site naturally look for the product and enjoy the first advertisement effect to the members, and the second advertisement through the members who wear the advertiser's product for a certain period of time. You can get people's advertising effect both online and offline, including e-commerce.

Claims (4)

인터넷을 통한 광고 에이전씨 싸이트에 온라인을 통한 광고 에이전시 회원들이 제품구매시 자연스럽게 베너광고를 보는 온라인 1차광고와 회원들이 직접 일 생활이나 사회생활 에서 무료로 받은 제품에 대해 자신의 몸에 광고주의 자사로고나 제품로고, 제품인쇄가 새겨진 제품을 자신의 몸에 입거나 부착하여 광고를 하는 살아있는 사람을 통한 오프라인의 2차광고를 하는 것을 특징으로 하는 전자상거래와 온라인 오프라인 광고를 결합한 피플광고방법.Advertisement via the Internet On the advertising agency site, online advertising agency members naturally see the banner advertisement when they purchase the product, and the advertiser's own company's own opinion about the product that the member received for free from work or social life. People advertising method that combines e-commerce and online offline advertising, characterized in that the second-line advertising through a live person who advertises by wearing a logo or a product logo, product prints engraved on their body or advertised. 제1항에 있어서The method of claim 1 (A)개인,단체회원(101)이 싸이트에 회원가입하는 단계(102)와 접속후 회원 아이디를 클릭하는 단계(103)와 제품을 보며 광고주 베너를 클릭하거나 제품을 상세히보는 단계(104)와 제품을 선택하고 신청구입서를 보면서 자연히 베너광고를 보는단계(105)와 오프라인에서 제품을 수령하는 단계(106)와 일상생활속에서 회원의 몸에 일정기간을 착용하는 단계(107)와 이로인한 광고주의 제품을 자연스럽게 광고하는단계(108)와 광고의 극대화를 창출하는단계(109)와 싸이트에 사용하는 제품에 대해 메일을 발송하는 단계(110)와(A) the individual (102) member (101) to register on the site (102) and after connecting to the member ID (103) and click on the product, the advertiser clicks on the banner or the advertiser step (104) and Selecting the product and looking at the application purchase bill, naturally seeing the banner advertisement (105) and receiving the product offline (106) and wearing a certain period of time on the member's body in daily life (107) and thereby advertisers Naturally advertising the product of the step (108) and creating a maximization of the advertising step (109) and sending a mail for the product to be used on the site (110) and (B)광고 싸이트가 가입한 개인,단체 회원과 광고주회원을 관리하는 단계(201)와 광고주의 제품을 무료나 힐인으로 분리해 싸이트에서 운영 하는단계(202)와 회원을 검색하는 단계(203)와 회원들의 제품신청서를 확인하는 단계(204)와 회원들에게 광고주 제품이나 베너가 포함된 확인메일을 발송하는 단계(205)와 할인제품에 대해서는 결재확인을 하는단계(206)와 배송업체나 광고주를 통한 제품을 지급하는 단계(207)와 화원들의 관리하는 단계(208)와 광고주에게 회원들의 광고실적을 통보하는 단계(209)와(B) managing the individual and group members and advertiser members joined by the advertisement site (201) and separating the advertiser's products into free or hill-in operations (202) and searching for members (203) And step 204 of confirming the member's product application form, sending a confirmation email containing the advertiser product or the beneficiary to the member 205 and confirming the payment for the discounted product 206 and the shipping company or the advertiser. Providing the product through the step 207 and the step of managing the members of the garden 208 and the step of notifying the advertiser's advertising results to the advertiser (209) and (C)싸이트에 광고주로 등록하는 단계(301)와 싸이트상에 제품지원과 광고비 수수료를 지급하는 단계(302)와 온라인 싸이트를 통해 자사 제품광고와 베너광고로서 1차 광고효과를 누리는 단계(303)와 회원들의 피플광고를 통하여 2차광고를 누리는단계(304)를 통하여 광고의 극대화를 이루는 단계(305)와 자사의인지도 확보하는 단계(306)로 구성되는 것을 특징으로 하는 전사상거래와 온라인 오프라인 광고를 결합한 피플광고방법.(C) registering as an advertiser on the site (301), paying product support and advertisement fees on the site (302), and enjoying the primary advertising effect as the company's product advertisement and banner advertisement through the online site (303). ) And a step 305 of maximizing the advertisement through the step (304) of enjoying the second advertisement through the people's advertising of members and the step of securing the company's awareness (306) People advertising method combined advertising. 제2항에 있어서.The method of claim 2. 회원들이 제품보기를 하며 광고주의 제품을 고르는 동안 자연적으로 베너광고를 보는것과 제품 상세보기를 통하여서도 제품상세보기 하단의 베너광고를 볼수있으며 구입신청서 작성시에도 구입신청서 하단의 베너광고를 볼수있으며 싸이트 운영자가 회원들에게 보내는 메일을 통해서도 싸이트의 주소나 베너광고를 할수있는 것을 특징으로 하는 전자상거래와 온라인 오프라인 광고를 결합한 피플광고방법.Members can view the banner advertisement while selecting the product of the advertiser and view the banner advertisement at the bottom of the product detail view through the product detail view, and the banner advertisement at the bottom of the purchase application can be seen even when the purchase application is written. People advertising method that combines e-commerce and online offline advertising, characterized in that the operator can advertise the address of the site or the banner through an e-mail sent to the members. 제1항에 있어서 싸이트회원들은 광고주의 제품이나 광고문구를 광고주나싸이트 운영자가 지정하는 장소와 시간에 맞게 자신의 몸에 입거나 착용하여 광고를 할경우는 광고주에게 일정의 금액을 받아 수익을 창출 할수있는 것을 특징으로 하는 전자상거래와 온라인 오프라인 광고를 결합한 피플광고방법.According to claim 1, site members generate revenue by receiving a certain amount from the advertiser when advertising or wearing the product or advertising text of the advertiser in their body according to the place and time designated by the advertiser or site administrator People advertising method that combines e-commerce and online offline advertising that can be done.
KR1020000070596A 2000-11-24 2000-11-24 People advertising method combining electronic commerce, on-line and off-line KR20010008349A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20030000036A (en) * 2001-06-22 2003-01-06 유종연 Inverse Advertisement Auction Service Using Autonomic Goods Advertisement and Free goods

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KR20000024432A (en) * 2000-02-14 2000-05-06 유병노 A Method of Synthetic Photograph and Advertising Goods for Advertisement utilized Photograph
KR20000037436A (en) * 2000-04-24 2000-07-05 장승웅 Internet membership - securing method by using members' belongings as advertising media
KR20000063473A (en) * 2000-07-12 2000-11-06 박준상 System and Method of sale using a advertisement

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Publication number Priority date Publication date Assignee Title
KR950004085A (en) * 1993-07-05 1995-02-17 이재복 Human advertising method
KR20000012230A (en) * 1999-10-08 2000-03-06 서성호 Method of Advertisement in Electronic Commerce
KR20000024432A (en) * 2000-02-14 2000-05-06 유병노 A Method of Synthetic Photograph and Advertising Goods for Advertisement utilized Photograph
KR20000037436A (en) * 2000-04-24 2000-07-05 장승웅 Internet membership - securing method by using members' belongings as advertising media
KR20000063473A (en) * 2000-07-12 2000-11-06 박준상 System and Method of sale using a advertisement

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* Cited by examiner, † Cited by third party
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