JP2012100358A - 強制型広告の方法およびシステム - Google Patents
強制型広告の方法およびシステム Download PDFInfo
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- JP2012100358A JP2012100358A JP2012035065A JP2012035065A JP2012100358A JP 2012100358 A JP2012100358 A JP 2012100358A JP 2012035065 A JP2012035065 A JP 2012035065A JP 2012035065 A JP2012035065 A JP 2012035065A JP 2012100358 A JP2012100358 A JP 2012100358A
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- 230000002452 interceptive effect Effects 0.000 description 2
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- 235000013405 beer Nutrition 0.000 description 1
- 238000001514 detection method Methods 0.000 description 1
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- 239000000835 fiber Substances 0.000 description 1
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
- H04N21/65—Transmission of management data between client and server
- H04N21/654—Transmission by server directed to the client
- H04N21/6543—Transmission by server directed to the client for forcing some client operations, e.g. recording
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- H—ELECTRICITY
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- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
- H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
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- H—ELECTRICITY
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- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/438—Interfacing the downstream path of the transmission network originating from a server, e.g. retrieving encoded video stream packets from an IP network
- H04N21/4383—Accessing a communication channel
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- H—ELECTRICITY
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- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
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- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
- H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
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- H04—ELECTRIC COMMUNICATION TECHNIQUE
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- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
- H04N21/65—Transmission of management data between client and server
- H04N21/658—Transmission by the client directed to the server
- H04N21/6587—Control parameters, e.g. trick play commands, viewpoint selection
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
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- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
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- H04N21/812—Monomedia components thereof involving advertisement data
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- H04N5/00—Details of television systems
- H04N5/44—Receiver circuitry for the reception of television signals according to analogue transmission standards
- H04N5/445—Receiver circuitry for the reception of television signals according to analogue transmission standards for displaying additional information
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- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N5/00—Details of television systems
- H04N5/76—Television signal recording
- H04N5/765—Interface circuits between an apparatus for recording and another apparatus
- H04N5/775—Interface circuits between an apparatus for recording and another apparatus between a recording apparatus and a television receiver
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/16—Analogue secrecy systems; Analogue subscription systems
- H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
- H04N7/165—Centralised control of user terminal ; Registering at central
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Strategic Management (AREA)
- Databases & Information Systems (AREA)
- Physics & Mathematics (AREA)
- Computer Security & Cryptography (AREA)
- Game Theory and Decision Science (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Television Systems (AREA)
- Control Of Vending Devices And Auxiliary Devices For Vending Devices (AREA)
- Circuits Of Receivers In General (AREA)
- Illuminated Signs And Luminous Advertising (AREA)
- Treatment Of Liquids With Adsorbents In General (AREA)
Abstract
【解決手段】強制型広告のための方法およびシステムが提供される。これらの方法およびシステムは、いつ強制型広告が提示されるかを決定し、どの強制型広告が提示されるかを決定し、どのように強制型広告が提示されるかを制御する。強制型広告が提示される前に、または、強制型広告が必要とされる場合に、強制型広告が受け取られ得る。強制型広告は、所定の放送広告が放送される場合に、所定の日時、または番組内の所定の時間に提示され得る。強制型広告は、置換された放送広告のコンテンツに基づいて、すぐ近くのコンテンツに基づいて、または任意の放送関連要素に独立的に基づいて選択され得る。最後に、強制型広告は、テレビ視聴者がチャンネルを変更するかまたはテレビを消すことによって広告を視聴することから逃れることができないように、提示され得る。
【選択図】図4
Description
本願は2000年2月1日に出願された米国仮出願第60/179,551号の利益を主張する。同文献全体を本明細書において参考として援用する。
本発明はテレビ広告に関する。具体的には、本発明は、強制型広告(forced advertisement)を視聴者に提供する方法およびシステムに関する。
本発明のこれらおよび他の目的は、本発明の原理に従い、強制型広告の方法およびシステムを提供することによって達成される。
本発明のこれらおよび他の目的ならびに利点は、以下の詳細な説明を読み、そして図面を参照すると明らかになる。
Claims (1)
- 明細書に記載の方法。
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US17955100P | 2000-02-01 | 2000-02-01 | |
US60/179,551 | 2000-02-01 |
Related Parent Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
JP2011224335A Division JP2012029324A (ja) | 2000-02-01 | 2011-10-11 | 強制型広告の方法およびシステム |
Publications (1)
Publication Number | Publication Date |
---|---|
JP2012100358A true JP2012100358A (ja) | 2012-05-24 |
Family
ID=22657060
Family Applications (4)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
JP2001557285A Expired - Lifetime JP4750996B2 (ja) | 2000-02-01 | 2001-02-01 | 強制型広告の方法およびシステム |
JP2008023024A Withdrawn JP2008160878A (ja) | 2000-02-01 | 2008-02-01 | 強制型広告の方法およびシステム |
JP2011224335A Withdrawn JP2012029324A (ja) | 2000-02-01 | 2011-10-11 | 強制型広告の方法およびシステム |
JP2012035065A Withdrawn JP2012100358A (ja) | 2000-02-01 | 2012-02-21 | 強制型広告の方法およびシステム |
Family Applications Before (3)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
JP2001557285A Expired - Lifetime JP4750996B2 (ja) | 2000-02-01 | 2001-02-01 | 強制型広告の方法およびシステム |
JP2008023024A Withdrawn JP2008160878A (ja) | 2000-02-01 | 2008-02-01 | 強制型広告の方法およびシステム |
JP2011224335A Withdrawn JP2012029324A (ja) | 2000-02-01 | 2011-10-11 | 強制型広告の方法およびシステム |
Country Status (9)
Country | Link |
---|---|
US (4) | US20010054181A1 (ja) |
EP (3) | EP2257061A1 (ja) |
JP (4) | JP4750996B2 (ja) |
AT (1) | ATE477677T1 (ja) |
AU (1) | AU2001234732A1 (ja) |
DE (1) | DE60142774D1 (ja) |
DK (1) | DK1252767T3 (ja) |
ES (1) | ES2349503T3 (ja) |
WO (1) | WO2001058158A2 (ja) |
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
JP2014203402A (ja) * | 2013-04-09 | 2014-10-27 | シャープ株式会社 | 操作装置、コンテンツ表示装置、操作装置の制御方法、および制御プログラム |
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2001
- 2001-02-01 AT AT01906873T patent/ATE477677T1/de active
- 2001-02-01 US US09/775,115 patent/US20010054181A1/en not_active Abandoned
- 2001-02-01 DK DK01906873T patent/DK1252767T3/da active
- 2001-02-01 ES ES01906873T patent/ES2349503T3/es not_active Expired - Lifetime
- 2001-02-01 EP EP20100177660 patent/EP2257061A1/en not_active Withdrawn
- 2001-02-01 EP EP20010906873 patent/EP1252767B1/en not_active Expired - Lifetime
- 2001-02-01 DE DE60142774T patent/DE60142774D1/de not_active Expired - Lifetime
- 2001-02-01 AU AU2001234732A patent/AU2001234732A1/en not_active Abandoned
- 2001-02-01 EP EP20100171311 patent/EP2244480A1/en not_active Withdrawn
- 2001-02-01 WO PCT/US2001/003301 patent/WO2001058158A2/en active Application Filing
- 2001-02-01 JP JP2001557285A patent/JP4750996B2/ja not_active Expired - Lifetime
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2008
- 2008-02-01 JP JP2008023024A patent/JP2008160878A/ja not_active Withdrawn
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2009
- 2009-06-09 US US12/481,484 patent/US20090249390A1/en not_active Abandoned
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2010
- 2010-10-25 US US12/911,576 patent/US9137491B2/en not_active Expired - Fee Related
-
2011
- 2011-10-11 JP JP2011224335A patent/JP2012029324A/ja not_active Withdrawn
-
2012
- 2012-02-21 JP JP2012035065A patent/JP2012100358A/ja not_active Withdrawn
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Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
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JP2014203402A (ja) * | 2013-04-09 | 2014-10-27 | シャープ株式会社 | 操作装置、コンテンツ表示装置、操作装置の制御方法、および制御プログラム |
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JP4750996B2 (ja) | 2011-08-17 |
US9137491B2 (en) | 2015-09-15 |
EP1252767A2 (en) | 2002-10-30 |
US9538256B2 (en) | 2017-01-03 |
ATE477677T1 (de) | 2010-08-15 |
US20090249390A1 (en) | 2009-10-01 |
WO2001058158A2 (en) | 2001-08-09 |
US20010054181A1 (en) | 2001-12-20 |
US20160066058A1 (en) | 2016-03-03 |
EP2257061A1 (en) | 2010-12-01 |
ES2349503T3 (es) | 2011-01-04 |
DK1252767T3 (da) | 2010-09-27 |
JP2003522483A (ja) | 2003-07-22 |
JP2008160878A (ja) | 2008-07-10 |
JP2012029324A (ja) | 2012-02-09 |
DE60142774D1 (de) | 2010-09-23 |
EP1252767B1 (en) | 2010-08-11 |
WO2001058158A9 (en) | 2002-10-31 |
WO2001058158A3 (en) | 2002-03-07 |
EP2244480A1 (en) | 2010-10-27 |
US20110126227A1 (en) | 2011-05-26 |
AU2001234732A1 (en) | 2001-08-14 |
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