JP2011034304A - Terminal device, coupon attribute change method and coupon attribute change program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a terminal device, a coupon attribute change method and a coupon attribute change program, wherein incentive of moving image distribution is enhanced while improving convenience of a user in transfer of a moving image content. <P>SOLUTION: The terminal device 200 which can reproduce a moving image includes: a data storage unit associating data on the moving image content and a coupon, the moving image content, and the coupon, and storing coupon setting information for setting an attribute of the coupon; a transfer control part transferring at least the moving image content to another apparatus 300 by an instruction of the user; a detection control part detecting transfer completion of the moving image content; and a coupon control part changing the attribute of the coupon according to the transfer completion, and enhancing value of the coupon to the user. Thereby, the convenience of the user during transfer of the moving image content is improved and the incentive of the moving image distribution is enhanced. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to a terminal device capable of direct communication not via a network, a coupon attribute changing method, and a coupon attribute changing program.

  In recent years, various advertising moving image contents have been released on the Internet. Advertising video content includes advertisements by restaurants and the like. In addition, there is a service that gives a privilege to a user by viewing such advertisement moving image content or passing the advertisement moving image content to a friend. For example, a content distribution system that gives a privilege when a user performs a predetermined operation on content is known (see, for example, Patent Documents 1 and 2).

  In the content distribution system described in Patent Literature 1, when a content distribution management device distributes stored content, the notification destination is transmitted to the user terminal device together with the content. When the user performs a predetermined operation on the content, the user terminal device generates notification information regarding the operation and transmits the notification information to the notification destination. The content distribution management device as the notification destination acquires notification information, generates a user operation history, refers to the user operation history, makes a privilege grant determination, and grants a privilege to an appropriate user.

  The communication terminal device described in Patent Document 2 transmits / receives advertisement data to / from other communication terminal devices, performs predetermined processing on the advertisement data when the advertisement data is transmitted / received, and records the advertisement data including identification information. And when distributing advertisement data, the identification information in the communication terminal device of a delivery destination is acquired, the acquired identification information is recorded with advertisement data, and advertisement data is displayed based on identification information. In this way, the user is allowed to distribute the advertisement data to other communication terminal devices, and the incentive for the action is returned to the communication terminal devices using the distribution data.

JP 2002-26843 A JP 2005-203949 A

  As described above, in order to promote viewing of advertisement content, there is a service that gives a user a privilege such as a coupon by viewing or transferring the advertisement content.

  However, the content distribution system described in Patent Document 1 cannot be used in regions and places where the terminal device cannot connect to the Internet. Moreover, since the user must register information for specifying the terminal device in the server, it becomes a barrier to use. In addition, it is difficult for the transfer destination user to know whether the received content is compatible with the system, and the content is not easily distributed.

  Further, the communication terminal device described in Patent Document 2 simply converts the image data itself by transferring image data serving as a coupon, and cannot handle viewing of moving image content. Therefore, sufficient advertising effect cannot be obtained. Further, even when the communication terminal device described in Patent Document 2 is applied to moving image content, it is necessary to separately handle advertisements to be viewed and coupons that change as a result of transfer.

  The present invention has been made in view of such circumstances, and a terminal device, a coupon attribute change method, and a coupon attribute change that increase the incentive of moving picture distribution while improving the convenience of the user for transferring the moving picture content. The purpose is to provide a program.

  (1) In order to achieve the above object, the terminal device of the present invention is a terminal device capable of direct communication not via a network, and associates video content, coupon data, and the video content with the coupon, A data storage unit that stores coupon setting information for setting coupon attributes, a playback control unit that controls playback of the video content, a transfer control unit that transfers at least the video content to another device by direct communication, and A coupon control unit that changes the attribute of the coupon in accordance with the end of reproduction or transfer of the video content and increases the value of the coupon to the user.

  In this way, video content is transmitted and received between the terminal device and other devices and the attributes of the coupon are changed, so the coupon can be used even in areas and places where it is not possible to connect to the Internet. To improve. As a result, it is easy to use coupons and the distribution of moving images is promoted. In addition, since the attribute of the coupon is changed so that the value is increased by transferring the moving image content, the incentive for distributing the moving image can be increased.

  (2) Moreover, the terminal device of the present invention displays a coupon based on an operation information control unit that receives operation information for selecting moving image content by the user and coupon data related to the moving image content selected by the user. And a display control unit.

  Thereby, the user can know the coupon relevant to video data, and can know the service content of a coupon at the time of video data selection. For example, the display of the coupon indicates the name of the shop that can be used, the contents of the coupon service, the availability of the current use, and the method for making it available. As a result, an incentive for moving image transfer can be given to the user.

  (3) Further, in the terminal device according to the present invention, the display control unit determines an operation method related to reproduction of the moving image content selected by the user and transfer by direct communication, and an attribute of a coupon related to the moving image content selected by the user. It is characterized by being displayed as an operation method for changing. Thus, a method for changing the attribute of the coupon is displayed when the moving image content is selected. Thereby, the user can know the method of changing the attribute of coupons, such as the method of making a coupon usable and the method of improving the quality of a coupon. As a result, it is possible to give the user an incentive to play and transfer the moving image content.

  (4) Moreover, the terminal device of the present invention is characterized in that the transfer control unit initializes coupon setting information for associating the transferred moving image content and transfers it together with the transferred moving image content. Thereby, when transferring the coupon setting information together with the moving image data, the operation history of the moving image data by the user is deleted, and the transfer destination user can set to use the coupon from the initial state.

  (5) Further, the terminal device of the present invention is configured such that the coupon control unit confirms the history data of another device that has transferred the video content, and if there is a history that has already transferred the same video content, the coupon attribute It is characterized by not changing. This prevents changing the attributes of the coupon with duplicate transfers. Therefore, even if the same moving image data is transferred to the same terminal many times, the change of the attribute of the coupon can be prevented. Then, an incentive works to transfer the moving image data to a terminal that has not been transferred.

  (6) Further, in the terminal device of the present invention, the coupon control unit obtains identification information of another device that transfers the moving image content, and changes the attribute of the coupon based on the identification information. It is a feature. Thereby, the coupon according to the transfer destination apparatus can be provided. For example, if a user transfers moving image data to a TV, a coupon better than that of a mobile terminal can be provided. In addition, if information on a device specified by a coupon source store is recorded in the coupon setting information, a service that provides a special coupon when moving image data is transferred to the specific device is also possible. In this way, it is possible to provide a coupon that matches the intention of the store that provides the coupon. Further, the attribute changing method may be changed, for example, by setting the type of coupon to be provided in accordance with the device to which the moving image content is transferred.

  (7) Moreover, the terminal device of the present invention is characterized in that the transfer control unit transfers the coupon setting information together with the moving image content except for a portion in which an operation to the moving image content by a user is reflected. . Accordingly, the user at the transfer destination can use the coupon from the initial state without initializing a part of the coupon setting information (user operation information) to be transmitted to the other party before the transmission.

  (8) In the terminal device of the present invention, the coupon control unit acquires device information of another device to which the moving image content is transferred, and the other device corresponds to the coupon based on the device information. It is characterized by discriminating whether or not. Thereby, when the transfer destination does not support coupons, it is possible to take measures such as not transferring moving image content.

  (9) Moreover, the coupon attribute changing method of the present invention is a coupon attribute changing method performed using a terminal device capable of direct communication without using a network, and includes moving image content, coupon data, the moving image content, and the coupon. Storing the coupon setting information for setting the attribute of the coupon, controlling the reproduction of the video content, transferring at least the video content to another device by direct communication, and the video content And changing the attribute of the coupon in response to the completion of the reproduction or transfer, and increasing the value of the coupon to the user. Thereby, a user's convenience can be improved and animation distribution can be promoted. In addition, it is possible to increase incentives for distributing videos.

  (10) Moreover, the coupon attribute change program of the present invention is a coupon attribute change program to be executed by a terminal device capable of direct communication without using a network, and includes video content, coupon data, the video content, and the coupon. A process for storing coupon setting information for setting coupon attributes, a process for controlling reproduction of the video content, a process for transferring at least the video content to another device by direct communication, And processing for increasing the value of the coupon to the user in accordance with the end of reproduction or the completion of transfer. Thereby, a user's convenience can be improved and animation distribution can be promoted. In addition, it is possible to increase incentives for distributing videos.

  According to the present invention, even when a connection to the Internet is not possible, a coupon can be used, and user convenience at the time of transferring moving image content can be improved. In addition, since the attribute of the coupon is changed so that the value is increased by transferring the moving image content, the incentive for distributing the moving image can be increased.

It is a schematic diagram which shows an example of a structure of a screen generation system. It is a block diagram which shows the structure of the portable terminal which concerns on this invention. It is a flowchart which shows the operation | movement of the operation information control by the portable terminal which concerns on this invention. It is a flowchart which shows the operation | movement of the detection control by the portable terminal which concerns on this invention. It is a flowchart which shows the operation | movement of reception control by the portable terminal which concerns on this invention. It is a flowchart which shows the operation | movement of the transfer control by the portable terminal which concerns on this invention. It is a flowchart which shows the operation | movement of the coupon control by the portable terminal which concerns on this invention. It is a flowchart which shows the operation | movement of the display control by the portable terminal which concerns on this invention. It is a flowchart which shows the operation | movement of the reproduction | regeneration control by the portable terminal which concerns on this invention. It is a figure which shows an example of the table of coupon setting information. It is a figure which shows an example of the table of coupon setting information. It is a figure which shows an example of the table of coupon setting information. It is a figure which shows an example of the table of provider setting information. It is a figure which shows an example of the table of user operation information. It is a figure which shows the data structural example of moving image content, coupon data, and coupon setting information. It is a figure which shows the data structural example of moving image content, coupon data, and coupon setting information. It is a figure which shows the data structural example of moving image content, coupon data, and coupon setting information. It is a figure which shows the data structural example of moving image content, coupon data, and coupon setting information. It is a figure which shows the example of a display of a screen. It is a figure which shows the example of a display of a screen. It is a figure which shows an example of the table of a moving image and coupon relevant information. It is a figure which shows an example of the table of attribute change information. It is a figure which shows an example of the table of user operation information. It is a figure which shows the additional service system which enables upgrade of a moving image content. It is a figure which shows the additional service system which enables viewing of the continuation of a moving image.

  Next, embodiments of the present invention will be described with reference to the drawings. In order to facilitate understanding of the description, the same reference numerals are given to the same components in the respective drawings, and duplicate descriptions are omitted.

[First Embodiment]
(Configuration of video content distribution system)
FIG. 1 is a schematic diagram illustrating an example of the configuration of the moving image content distribution system 50. As shown in FIG. 1, the moving image content distribution system 50 includes an advertisement distributor 100, a mobile terminal 200, and another mobile terminal 300.

  The advertisement distribution machine 100 is a device that is installed in a store and capable of near field communication. The advertisement distribution machine 100 may be an advertisement distribution server on the Internet. The mobile terminal 200 (terminal device) can receive the moving image content with a coupon from the advertisement distribution device 100. Then, the received video content with coupon is reproduced, and after the reproduction is finished, the attribute of the coupon is changed. Moreover, it has a function which transfers the received moving image content with a coupon to another apparatus by the direct communication which does not go through a network, and can change the attribute of a coupon after transfer. Examples of direct communication not via a network include short-range wireless communication such as infrared communication, Bluetooth (registered trademark), wireless LAN ad hoc communication, TransferJet (registered trademark), contactless IC card communication, and communication by cable connection. Note that the mobile terminal 200 may be a terminal device that can reproduce a moving image, such as a television or a recorder. A coupon means a discount or preferential service that can be used under certain conditions.

  The user can operate the mobile terminal 200 to receive the coupon-attached moving image content from the advertisement distribution device 100 at a store or the like. When playback (viewing) of the moving image content received by the mobile terminal 200 is completed and the playback is completed, it is notified via the monitor of the mobile terminal 200 that the coupon is available. When the received video content with coupon is transferred to another mobile terminal 300 such as a friend, the fact that the coupon is available is notified via the monitor of the mobile terminal 200. Thereby, the user can easily understand that a new coupon is available. In addition, the change which becomes available for a coupon is a kind of attribute change of a coupon.

  Video content is mainly video files such as 3gp, mpeg, wma. The coupon data refers to data that can be displayed on the portable terminal 200 as a coupon. The coupon data includes not only image files such as jpeg and png, but also text files, HTML files, moving image files, and the like.

  The other portable terminal 300 is a device (other device) to which the moving image content is transferred by the portable terminal 200. Instead, it is a device such as a monitor such as a TV, a recorder, or a device capable of recording content, or a store dedicated device. It may be a device. The other portable terminal 300 has the same function as the portable terminal 200, and the portable terminal 200 can be the other portable terminal 300 in a scene where moving image content is received.

(Configuration of mobile device)
FIG. 2 is a block diagram illustrating a configuration of the mobile terminal 200. With the configuration illustrated in FIG. 2, the mobile terminal 200 can change the attribute of the coupon based on the reproduction or transfer of the moving image content. As shown in FIG. 2, the mobile terminal 200 includes an input unit 210, a communication unit 220, an output unit 230, a control unit 240, and a data storage unit 250.

  The input unit 210 sends an operation signal generated by a user operation to the operation information control unit 241. The communication unit 220 transmits / receives data to / from other devices such as the other mobile terminal 300 and transmits / receives data to / from the control unit 240 inside the mobile terminal 200. For example, when communication with another device is detected, the detection control unit 242 is notified. When data is received from another device, the data is sent to the reception controller 244. Further, when data is transmitted to another device, the data is received from the transfer control unit 243 and transmitted to the other device. When the transmission is completed, the communication unit 220 notifies the coupon control unit 245. The output unit 230 displays the data instructed from the display control unit 246 or the reproduction control unit 247 on the monitor of the mobile terminal 200.

  The control unit 240 controls each part of the mobile terminal 200. The control unit 240 includes an operation information control unit 241, a detection control unit 242, a transfer control unit 243, a reception control unit 244, a coupon control unit 245, a display control unit 246, and a reproduction control unit 247.

  The operation information control unit 241 receives a user operation signal from the input unit 210. And the state (henceforth, operation state) of input operation by a user is memorized, and the command according to operation is sent. For example, when the user selects moving image content, operation information for selecting the moving image content by the user is received. Further, when the user reproduces the moving image content, the operation state that the moving image content has been reproduced is stored, and the reproduction control unit 247 is notified of the reproduction of the selected moving image content.

  The detection control unit 242 receives a signal related to communication detection from the communication unit 220. Further, the operation state is acquired from the operation information control unit 241 and it is determined whether the portable terminal 200 performs reception or transmission. When performing reception, the detection control unit 242 notifies the reception control unit 244 of a reception command. Further, when performing transmission, the detection control unit 242 inquires whether or not the other device of the transmission partner supports the distribution of the moving image content using the coupon (hereinafter, the presence or absence of the correspondence) and confirms the presence or absence of the correspondence. To do.

  In addition, the detection control unit 242 notifies the transfer control unit 243 of the moving image content information selected by the user and the presence or absence of correspondence. For example, if it is determined that transmission is to be performed, if communication is detected and the user has selected the video content with “content ID: 001”, it is determined that the selected video content will be transmitted to another device. To do. Then, it is confirmed whether or not the other device of the communication partner is compatible with moving image content distribution using the coupon setting information, and the content information “content ID: 001” and the presence / absence of correspondence are sent to the transfer control unit 243.

  The reception control unit 244 receives data from the communication unit 220 based on the reception command received from the detection control unit 242. The received data is analyzed and sent to the data storage unit 250 to notify the display control unit 246 of data reception. For example, when moving image content, coupon data, and coupon setting information are received, they are stored in the moving image content storage unit 251, the coupon storage unit 252, and the coupon setting storage unit 253, respectively.

  The transfer control unit 243 basically associates video content, coupon data and video content with a coupon, and transmits coupon setting information for setting a coupon attribute to another device serving as a transfer destination. The transfer control unit 243 acquires only the video content from the video content storage unit 251 and sends it to the communication unit 220 when it is detected that the other device of the communication partner does not support distribution of video content with coupons. . In this case, at least moving image content can be transferred. On the other hand, when the other device is compatible with moving image content distribution with a coupon, the specified moving image content, coupon data belonging thereto, and coupon setting information are acquired from the data storage unit 250.

  Further, the transfer control unit 243 initializes the coupon setting information to be transferred, and transfers the moving image content, the coupon data, and the initialized coupon setting information to other devices via the communication unit 220 by direct communication. Initialization of coupon setting information means initialization of coupon setting information transmitted to a transfer destination, and coupon setting information remaining at the transfer source is not initialized. The object to be initialized is data that has been changed as a result of a predetermined operation by the user, and does not initialize all the coupon setting information. That is, the record operated by the user on the moving image content is not transmitted to other devices. As will be described later, the coupon setting information may be transferred together with the moving image content, except for a portion where an operation on the moving image content by the user is reflected.

  Similarly, the coupon data is initialized if necessary. For example, if “ID” is “Yes” and the video content information “ID: 001” is received, the video content of “ID: 001”, coupon data, and coupon setting information are acquired from the data storage unit 250. To do. Then, check the coupon setting information, and if there is a changed coupon data, change to the coupon data before the change, and transfer number items and transfer destination serial numbers added to the coupon setting information from the beginning. If there is a record, clear it and return to the initial state. When the initialization is completed, the moving image content “ID: 001”, initialized coupon data and coupon setting information belonging thereto are sent to the communication unit 220.

  Thereby, the attribute of the coupon data to be transferred can be initialized, and the coupon data before the attribute change can be sent to the portable terminal 200 of the transfer partner. That is, the transfer destination user uses the video content with coupon from the initial state.

  The coupon control unit 245 receives a notification regarding the end of reproduction from the reproduction control unit 247. In addition, the communication unit 220 receives a notification regarding the completion of transfer, information on other transferred devices, and information on transferred video content. The coupon control unit 245 acquires coupon setting information of the moving image content selected from the coupon setting storage unit 253.

  Moreover, the coupon control part 245 confirms whether the same moving image content has been transferred to the communication device that transferred the moving image content in the past based on the history data of other devices. When the same moving image content has been transferred in the past, the coupon setting information is not updated, and the transfer is notified to the display control unit 246. In addition, the update here is an update of the information relevant to the change of the attribute of a coupon. If it is not related to the change of the attribute of the coupon such as the change of the date and time when the video content is transferred, it may be updated. The coupon control unit 245 can also acquire device information of another device to which the moving image content is transferred, and determine whether the other device is compatible with the coupon based on the device information.

  If there is a notification from the playback control unit 247, the notification is a notification of the end of playback of the video content. Therefore, in that case, it is not confirmed whether or not the communication device has transferred the transferred video content in the past.

  The coupon control unit 245 updates the coupon setting information when there is a notification from the reproduction control unit 247 or when the transfer is completed and the same video content has not been transferred to the communication device in the past. Note that the update refers to a new record of the number of times video content has been played, the number of transfers, and transfer destination communication device information. In addition, when it is determined that a new coupon is provided by the update, the attribute of the coupon is changed. That is, the designation that the coupon setting information cannot be used is changed to a designation that can be used. As described above, when the reproduction or transfer of the moving image content is completed, the attribute of the coupon is changed to increase the value of the coupon to the user. When the change is completed, the display control unit 246 is notified to display a new coupon.

  For example, if there is a notification from the communication unit 220 that the transfer of the moving image content “ID: 001” is completed, the coupon setting information of the moving image content “ID: 001” is acquired from the coupon setting storage unit 253. Check the transfer destination serial number of the moving image content of “ID: 001”, and check whether the terminal has transferred the moving image content of “ID: 001” so far. If the terminal has not been transferred, the mobile transfer count is incremented by one, and the serial number is recorded in the item of the transfer destination serial number. At this time, by adding the transmission count, when the number of mobile transfers satisfies the coupon usage condition and the coupon of “coupon: xx02.jpg” becomes available, the “coupon: xx02.jpg” of the coupon storage unit 252 Change the coupon to be available. After the change is completed, the display control unit 246 is notified of the change and a coupon of “coupon: xx02.jpg” is displayed.

  In this example, an example in which an unusable coupon is changed to be usable has been shown. However, the service content of an available coupon may be changed. For example, the service content of the coupon can be changed from “5% OFF” to “10% OFF”. Further, the service content of the coupon may be changed from “100 point presentation” to “500 point presentation”.

  When the display control unit 246 receives a signal from the reception control unit 244, the display control unit 246 sends screen data indicating completion of data acquisition to the output unit 230. When receiving a signal for displaying a coupon from the coupon control unit 245, the coupon data is acquired and sent to the output unit 230. In other cases, the transmission completion screen data is sent to the output unit 230.

  If there is a notification from the operation information control unit 241 that the moving image content or coupon has been selected, the display control unit 246 checks the selected moving image content and coupon setting information for the coupon, and creates the screen data. The data is sent to the output unit 230. Therefore, the coupon can be displayed based on the coupon data related to the moving image content selected by the user. In addition, the display control unit 246 displays an operation method related to reproduction of moving image content selected by the user and transfer by direct communication as an operation method for changing the attribute of the coupon related to the moving image content selected by the user.

  The playback control unit 247 controls playback of moving image content. That is, the notification of reproduction of the selected moving image content is received from the operation information control unit 241, the moving image content is acquired, decoded, and sent to the output unit 230. When the reproduction of the moving image content is completed, the coupon control unit 245 is notified of the moving image content information and the reproduction end.

  The data storage unit 250 includes a moving image content storage unit 251, a coupon storage unit 252, and a coupon setting storage unit 253. The moving image content storage unit 251 stores moving image content. The coupon storage unit 252 stores coupon data. The coupon setting storage unit 253 stores coupon setting information. Coupon setting information is information for associating coupon data, video content, and coupons, and setting coupon attributes. The coupon setting information includes data relating to coupon setting for each video content, operation information of the mobile terminal for the video content, communication device information of the video content transfer destination, and the like. Details of the coupon setting information will be described later.

(Mobile device operation)
Next, the operation of the mobile terminal 200 (terminal device) will be described. 3 to 9 are flowcharts showing the operation of each control. First, control of operation information will be described. FIG. 3 is a flowchart showing the operation information control operation. First, when a user operation is input to the mobile terminal 200, the operation information control unit 241 records an operation state in response to a notification from the input unit 210 (step S1). Then, it is determined whether or not the recorded operation state is reproduction of moving image content (step S2). If the recorded operation state is not the reproduction of the moving image content, the display control unit 246 is instructed to display based on the operation state (step S3), and the process ends. On the other hand, if the recorded operation state is reproduction of moving image content, reproduction is instructed to the reproduction control unit 247 (step S4), and the process is terminated.

  Next, detection control will be described. FIG. 4 is a flowchart showing the detection control operation. First, it is determined whether or not a communication device (other device) capable of communication is detected (step T1). If no communication device is detected, the process returns to step T1. If a communication device is detected, an operation state is acquired from the operation information control unit 241 (step T2). Then, it is determined whether or not the acquired operation state is “video content selection” (step T3). If the acquired operation state is not “selection of moving image content”, the reception control unit 244 is notified (step T4), and the process ends. On the other hand, if the acquired operation state is “video content selection”, it is confirmed whether or not the communication device is compatible with video content distribution with a coupon (step T5). Then, according to the confirmation result, the presence / absence information of correspondence and the selected moving image content information are notified to the transfer control unit 243 (step T6).

  Next, reception control will be described. FIG. 5 is a flowchart showing the operation of reception control. First, if there is a notification from the detection control unit 242, data is received from the communication unit 220 (step P1). Then, the received data is analyzed, and the data is stored in an appropriate storage unit (step P2). When the storage is completed, the display control unit 246 is notified of the end of the process (step P3), and the process ends.

  Next, transfer control will be described. FIG. 6 is a flowchart showing the transfer control operation. First, the transfer control unit 243 checks whether or not the communication device received from the detection control unit 242 is compatible with moving image content distribution with a coupon (step Q1). If not, the moving image content corresponding to the designated moving image content is acquired from the data storage unit 250 (step Q2), and the process proceeds to step Q5. On the other hand, if it corresponds, the moving image content corresponding to the designated moving image content, coupon data, and coupon setting information are acquired from the data storage unit 250 (step Q3). The acquired coupon data and coupon setting information are initialized before sending the data (step Q4). When the initialization is completed, all data is sent to the communication unit 220 (step Q5), and the process ends.

  Next, coupon attribute change control will be described. FIG. 7 is a flowchart of coupon control. First, the coupon control unit 245 acquires coupon setting information corresponding to the selected moving image content (step R1). Next, it is confirmed whether the notification is from the reproduction control unit 247 or the communication unit 220 (step R2). If there is a notification from the reproduction control unit 247, the process proceeds to step R4, where the coupon setting information is updated without checking the coupon setting information. If the notification is from the communication unit 220, it is confirmed from the coupon setting information whether there is past history information of the transferred communication device (other device) (step R3). If there is a history, the process proceeds to step R7. If there is no history, the coupon setting information is updated (step R4).

  Next, it is confirmed whether or not the coupon needs to be changed by updating the coupon setting information (step R5). If the change of the coupon which issues a new coupon is required, the attribute of the coupon contained in coupon setting information will be changed (step R6). When the change is completed, the display control unit 246 is notified of the completion (step R7). If there is no change, the process proceeds to step R7, the display control unit 246 is notified of the end of the process, and the process ends.

  Next, display control will be described. FIG. 8 is a flowchart showing the display control operation. It is confirmed whether or not there is an operation display instruction from the operation information control unit 241 (step K1). If there is an operation display instruction, screen data for the monitor of the portable terminal 200 by the operation is created (step K2), the process proceeds to step K7, and the monitor screen data is sent to the output unit 230.

  If there is no operation display instruction, the notification information from each control unit is confirmed, and it is confirmed whether there is a coupon display instruction (step K3). If there is no coupon display instruction as a result of the confirmation, a process completion screen is created based on the notification information (step K4), the process proceeds to step K7, and the process completion screen is sent to the output unit 230.

  On the other hand, in step K3, if there is a coupon display instruction as a result of the confirmation, data of the designated coupon is acquired (step K5). And the display control part 246 produces the display screen of the acquired coupon (step K6), sends it to the output part 230 (step K7), and complete | finishes a process.

  Next, playback control will be described. FIG. 9 is a flowchart of the reproduction control. First, if there is a playback notification from the operation information control unit 241, the playback control unit 247 acquires the designated moving image content (step L1). Then, the acquired data is decoded and sent to the output unit 230 (step L2). Next, it is confirmed whether or not the reproduction of the moving image content has ended (step L3). If the end of reproduction of the moving image content is not detected, the process returns to step L3. When the end of the reproduction of the moving image content is detected, the coupon control unit 245 is notified of the end of the reproduction of the moving image content (step L4), and the process ends. The operation of the mobile terminal 200 described above is performed by executing a program.

(Coupon setting information)
Next, coupon setting information is demonstrated. 10, FIG. 11, FIG. 12, and FIG. 13 are diagrams showing examples of coupon setting information tables. The coupon setting information illustrated in FIG. 10 is stored in the coupon setting storage unit 253. The table shown in FIG. 10 includes an ID, a video content name, a coupon provider name, a coupon file name, a coupon content, a display method information, a display method usage information, a use condition, a flag, and the number of portable playbacks. There are items of TV playback count, mobile transfer count, recorder transfer count, and transfer destination No. (Serial No.), and an ID is assigned to each video content.

  As shown in FIG. 10, the video content name of the video content with the ID “001” is stored as “001.3gp”, the coupon provider name is “XX shop”, and the coupon file name that can be provided is “xx01. “jpg” to “xx05.jpg”. Moreover, the coupon content corresponding to each coupon file, the display content of the method for making available, the display of the usage method, and the available conditions are stored.

  For a coupon that has been provided (changed to be usable), a flag is set so that it can be seen that the coupon has been provided. It also manages the number of playbacks and transfers on various devices. Items such as the number of times of reproduction, the number of times of transfer, and the number of times of stream reproduction may be changed according to the criteria for changing the attribute of the coupon. In addition, the serial number of the transfer destination is recorded. The serial number of the transfer destination may be anything that can identify the device.

  For example, in the example shown in FIG. 10, in order to provide a coupon of “xx01.jpg” with ID “001” (become available), as shown in the availability condition, “001.3gp” may be played once. In this way, the user can acquire a coupon by playing the video content introduced from the store on the mobile terminal 200.

  Also, in order for the coupon of “xx03.jpg” with ID “001” to be provided (becomes usable), the video content “001.3gp” should be transferred to another device about twice on the mobile terminal 200. Good. Similarly, in order to provide the coupon “xx04.jpg” (become available), the mobile terminal 200 may transfer the moving image content “001.3gp” to another device three times. In addition, since the serial number of the transfer destination is recorded, even if it is transferred twice or more to the same device that was previously transferred, it is counted only once. Thus, the coupon to provide can be changed according to the number of transfers. Therefore, it is possible to motivate the user to introduce the moving image content and raise the user's awareness.

  In addition, in order to provide coupons of “xx06.jpg” and “xx07.jpg” with the content ID “002” (the attribute of the coupon is changed), the video content “002.3gp” is stored on the mobile terminal 200. It only needs to be transferred once to another device. Thus, two or more coupons can be provided in one transfer.

  The condition for providing the coupon of “xx12.jpg” with the content ID “003” (the attribute of the coupon is changed) is “TV stream reproduction count 1”. This means that the number of times of reproduction from the portable terminal 200 to the TV by the stream is one. As described above, the coupon can be changed by playing the moving image content on a device other than the mobile terminal such as a TV. Therefore, for example, coupons with good conditions can be provided by playing video content on TV, and coupons can be provided in accordance with the intention of the store providing the coupons.

  Further, according to FIG. 10, in order to provide a coupon of “xx15.jpg” with the content ID “003” (the attribute of the coupon is changed), “designated terminal transfer (S_No .: asdfda4215)” Is stored as an available condition. This means that the transfer destination serial number is “asdfda4215”. When the moving image content “003.3gp” is transferred from the mobile terminal 200 to the terminal whose serial number is “asdfda4215”, a coupon “xx15.jpg” is provided. Thus, a coupon according to the designated device can also be provided. In other words, the store can register the designated terminal. In this case, if the moving image content is transferred to the designated terminal of the store, it is possible to provide a coupon that can be obtained only at the store.

  Next, FIG. 11 is a diagram illustrating an example of another coupon setting information table. In the example shown in FIG. 10, the data of one coupon is rewritten before and after the change of the coupon. In the example shown in FIG. 11, data of two coupons before and after the change are used.

  The table items shown in FIG. 11 include two items, an unusable coupon and an available coupon, instead of the coupon file name item shown in FIG. In FIG. 11, the data of the file name prefixed with “dummy_” indicates data of coupons that cannot be used.

  Although the example of FIG. 11 is different from the example of FIG. 10 in changing the coupon, there is no other difference. In the coupon change in the example shown in FIG. 11, if the provision condition is not satisfied, an unusable coupon is displayed and the available coupon is hidden. If the provision conditions are satisfied, the unavailable coupon is hidden and the available coupon is displayed.

  Next, FIG. 12 is a diagram illustrating an example of another coupon setting information table. In the example shown in FIG. 12, one coupon file is rewritten for every condition, and a coupon is changed. In the example shown in FIG. 12, an item “No” is added to the table. This means numbering for each coupon content. Further, the larger the number, the better the service content.

  Further, in the example of FIG. 10, there are five coupon files for one video, and accordingly, there is one service for each coupon file, but in the example of FIG. Only one coupon file is supported. There are five services for the coupon file.

  In the example of FIG. 12, when the movie “001” is played, the coupon file with “No” value “1” is selected, and the content of “all products 5% OFF !!” is displayed on the mobile terminal screen. Is displayed. Also, if the video “001” is transferred to one person, the coupon content with the value “No” of “2” is selected, and the screen display of the mobile terminal is changed to “all products 10% OFF !!”. . In this case, because the coupon file is changed, the user cannot use “all products 5% OFF !!” with a “No” value of “1”, and the “all products” with a “No” value of “2”. Only 10% OFF !! service will be available.

  If the video content “001” is transferred to one person first, the coupon content with “No” value of “2” is selected as the coupon file, and “10% OFF !! The contents are displayed. After that, even if the video content “001” is played back, the “No” value when the video “001” is played back is “1”, and the current coupon content “No” value “2” Because it is small, the coupon file is not changed.

  Next, FIG. 13A and FIG. 13B are diagrams illustrating examples of tables for provider setting information and user operation information, respectively. The example illustrated in FIGS. 13A and 13B is an example in which the coupon setting information of the moving image content with ID “001” illustrated in FIG. 10 is divided. The table in FIG. 13A is similar to the table in FIG. 10 and some of the items. The items in the table of FIG. 13A are ID, moving image content, coupon provider name, coupon file name, coupon content, details of the method to make available, details of the usage method, available conditions, and flags. These pieces of information are setting information (hereinafter referred to as provider setting information) defined by the video content and coupon provider (providing company) and cannot be modified by the user. Similarly, the table of FIG. 13B includes items such as ID, mobile playback count, TV playback count, mobile transfer count, recorder transfer count, and transfer destination number (Serial No.). These pieces of information are information updated by the user's operation of the moving image content (hereinafter, user operation information), and these items may be changed according to the criteria for changing the attribute of the coupon.

  In this way, in the example of FIG. 13B, the coupon setting information is divided into a part (provider setting information) set in advance by the coupon provider and a part (user operation information) in which an operation on the video content by the user is reflected. It is divided. In the example of FIGS. 10 to 12, when the user transfers the moving image content to another device, a part of the coupon setting information (user operation information) is initialized, and the moving image content, coupon data, and coupon setting information (provided) User setting information and user operation information).

  On the other hand, in the example of FIG. 13A and FIG. 13B, by dividing the coupon setting information into provider setting information and user operation information, the video content, coupon data, and coupon setting information (provided) are transmitted without transmitting user operation information. Only user setting information) can be transmitted. This eliminates the need to initialize a part of the coupon setting information (user operation information) to be transmitted to the other party before transmission. The receiving device has a mechanism for generating user operation information in the device based on the received information. In addition, the method which divides user operation information and provider setting information is applicable also with the coupon setting information shown in the example of FIG. 11, FIG. Such a method will be described in the second embodiment.

(Data structure)
Next, FIG. 14 is a diagram illustrating a data configuration example of moving image content, coupon data, and coupon setting information regarding the content of “ID: 001” of the coupon setting information illustrated in FIG. 10. FIG. 14 shows that there are folders “MOVIE” for recording moving image contents, “COUPON” for recording coupons, and “SETTING” for recording coupon setting information in the data folder of the mobile terminal 200. In the “MOVIE” folder, there are “001.3gp” which is a moving image content with a coupon and “005.3gp” which is a moving image content without a coupon. Since “001.3gp” is video content with coupons, a corresponding folder “001” is created in the “COUPON” folder, and coupon data from “xx01.jpg” to “xx05.jpg” is created in that folder. Is stored. In addition, “001.txt” is in the “SETTING” folder, and coupon setting information is recorded in the file. On the other hand, since the moving image content “005.3gp” is not a moving image with a coupon, no related data is created in the “COUPON” and “SETTING” folders.

  FIG. 15 is a diagram illustrating a data configuration example of moving image content, coupon data, and coupon setting information regarding the content of “ID: 001” of the coupon setting information illustrated in FIG. 11. The basic configuration is the same as the example shown in FIG. In the example of FIG. 14, since there is one file before and after the coupon change, five types of coupons from “xx01.jpg” to “xx05.jpg” are stored in the “001” folder of the “COUPON” folder. Stored. However, in the example of FIG. 15, the files before and after the coupon change are different, there are five coupons before the change, five coupons after the change, and there are a total of ten files. The file name before the change is prefixed with “dummy_”, and is set so that it can be identified as the file before the change.

  FIG. 16 is a diagram illustrating a data configuration example of moving image content, coupon data, and coupon setting information regarding the content of “ID: 001” of the coupon setting information illustrated in FIG. 12. The basic configuration is the same as the example shown in FIG. In the example of FIG. 14, five coupon files correspond to one moving image, but in the example of FIG. 16, only one coupon file corresponds to one moving image. In the example of FIG. 16, the content of this one coupon file is changed according to the availability condition of coupon setting information.

  FIG. 17 is a diagram illustrating a data configuration example of moving image content, coupon data, and coupon setting information regarding the content of “ID: 001” of the coupon setting information illustrated in FIG. 13. The basic configuration is the same as the example shown in FIG. The difference from the example shown in FIG. 14 is under the “SETTING” folder holding coupon setting information. In the structure below the “SETTING” folder, there is a folder associated with the video content “001”, and there are two files “001.txt” and “User_001.txt”. Is divided into provider setting information and user operation information. In the example of FIG. 17, the provider setting information is “001.txt” and the user operation information is “User_001.txt”. The portable terminal 200 accesses “001.txt” when the defined information such as the contents of the coupon and the provision conditions is necessary, and accesses “User_001.txt” when the moving image content is operated.

  Further, when the user transfers the moving image content “001.3gp”, in the example of FIGS. 10 and 14, the moving image content “001.3gp” and a set of coupons in the “001” folder in the “COUPON” folder, It is necessary to send “001.txt” in the “001” folder in the “SETTING” folder. In addition, it is necessary to initialize a part of “001.txt” before sending. On the other hand, in the case of the configuration shown in FIG. 17 (corresponding to the example of FIG. 13), it is not necessary to initialize “001.txt”.

(Screen display)
FIG. 18 is a diagram illustrating a display example of a moving image content selection screen and a screen when moving image content is selected on the monitor of the mobile terminal 200. A screen display 1800 is an example of a screen display for selecting moving image content, and is a display when the MOVIE folder of the data folder in the example of FIG. 14 is opened. Note that the display is the same in the examples of FIGS. 15 and 16.

  As shown in the screen display 1800, there are two contents of moving image contents “001” and “005”, and the content of “001” is a moving image content corresponding to the moving image distribution system with a coupon. It is surrounded by and displayed. Note that the display of the square frame may be another expression. Also, “005” is not compatible with the coupon-attached video distribution system, so a square frame surrounding the content name is not displayed. Thereby, the user can know at a glance whether the moving image content corresponds to the moving image distribution system with a coupon.

  Before rendering the content on the monitor, the display control unit 246 compares the content in the MOVIE folder with the information in the SETTING folder, and determines that the content in the MOVIE folder and in the SETTING folder is video content with a coupon. To do.

  Next, when the user selects the moving image content “001” on the screen display 1800, the screen display 1800 transitions to the screen display 1801. When the moving image content “005” is selected, the screen display 1802 is transitioned to. The screen display 1801 includes a moving image content reproduction area 1811 and a coupon thumbnail display area 1812. The coupon contents are displayed on the coupon thumbnail, and when selected, detailed information of the coupon is displayed. Thereby, the detail of a coupon can be seen during reproduction | regeneration of the moving image content with a coupon. On the other hand, diagonal lines are displayed on thumbnails for unusable coupons, indicating that they cannot be used at the present time. On the other hand, since the screen display 1802 does not support the video distribution system with coupons, no coupon is displayed below the video content playback area.

  In the example of FIG. 18, before drawing, the display control unit 246 receives notification that the content “001” has been selected, and acquires coupon setting information “001” in the SETTING folder. Then, the coupon setting information flag is checked to determine whether the coupon can be used or not, and a coupon thumbnail is displayed. As a result, a moving image content reproduction area and a coupon thumbnail display area are displayed as in a screen display 1801. In addition, when the coupon setting information of the example of FIG. 12 is used, the thumbnail of the coupon which can be used now and the thumbnail of the coupon whose value of "No" of coupon setting information is larger than the coupon are displayed. . Therefore, a thumbnail of a coupon having a smaller value of “No” in the coupon setting information than the currently available coupon is not displayed, and the user cannot select it.

  FIG. 19 is a diagram illustrating a display example of coupon contents when a coupon is selected. Coupon display 1900 is a display example of a screen when an unusable coupon of screen display 1801 shown in FIG. 18 is selected. In the coupon display 1900, the name of the store where the coupon can be used, the contents of the coupon service, the availability of the current usage, and a method for making it available are shown. Thereby, the user can know the service content of the coupon at a glance. Moreover, the coupon display 1901 is a display screen when a coupon can be used by a user's operation. As shown in the coupon display 1901, the name of the store where the coupon can be used, the contents of the coupon service, the availability of the current usage, and the usage method are displayed. Thereby, the user can understand at a glance how to use the coupon.

  When displaying the coupon display 1900 of the coupon that cannot be used using the coupon setting information shown in FIG. 10, the image data of the coupon file name xx03.jpg with ID “001” shown in FIG. indicate. When coupon xx03.jp is selected, the display control unit 246 checks the presence or absence of a flag, but there is no flag because the coupon is not changed. Therefore, a coupon provider name, coupon content, and information on how to make it available are acquired, and a coupon display 1900 is configured.

  When the coupon display 1901 of the available coupon is displayed using the coupon setting information shown in FIG. 10, the image data of the coupon file name xx03.jpg with ID “001” shown in FIG. 10 is displayed. When the coupon of the file name xx03.jp is selected, the display control unit 246 confirms the flag, acquires the coupon provider name, the coupon content, and the usage method, and configures the screen display. In this way, one coupon file indicates that it cannot be used and can be used.

  When the coupon setting information shown in FIG. 11 is used for display, the coupon with the file name dummy_xx03.jpg with ID “001” shown in FIG. 11 is displayed as the coupon display 1900 of the unusable coupon. Further, the coupon with the file name xx03.jpg with ID “001” shown in FIG. 11 is displayed as the coupon display 1901 of the available coupon. As described above, the unusable coupon and the usable coupon can be displayed by the two coupon files.

  In addition, when a coupon is selected using the coupon setting information shown in FIG. 11, the coupon setting information flag is checked in the coupon list display before the coupon is selected, and before the coupon is changed or the coupon is changed. The list of coupons is displayed after determining. Therefore, it is determined which coupon is selected when the user selects it, and the selected coupon is displayed.

  When displaying the coupon display 1900 of the unusable coupon using the coupon setting information shown in FIG. 12, the file name xx01. When the number “3” of the ID “001” shown in FIG. Display coupons for jpg. Further, the coupon display 1901 of the available coupon is displayed with the coupon of the file name xx01.jpg of ID “001” No “3” shown in FIG.

  When the coupon setting information shown in FIG. 12 is set as described above, the coupon setting information is used to display the unusable coupon and the usable coupon in one coupon file. When a coupon is selected using the coupon setting information shown in FIG. 12, a coupon with a file name xx01.jpg is always displayed. When the coupon is selected, the information of the designated coupon is read from the coupon setting information, and the coupon with the file name xx01.jpg is processed and displayed.

[Second Embodiment]
In the above embodiment, a part of the coupon setting information is initialized and transferred to another device. However, the coupon setting information is divided into provider setting information and user operation information, and only the provider setting information is transferred. May be. In that case, each determination can be made by further dividing the provider setting information into two pieces of information. That is, the provider setting information is divided into moving image / coupon related information indicating the relationship between the moving image content and the coupon, and attribute change information indicating a condition for changing the attribute of the coupon.

  20A to 20C are diagrams showing examples of tables of moving image / coupon related information, attribute change information, and user operation information, respectively. As shown in FIG. 20A, the moving image / coupon related information indicates that the coupon files with the file names “xx01.jpg” to “xx05.jpg” correspond to the moving image content with the file name “001.3gp”. Also, as shown in FIG. 20B, the attribute change information indicates that the coupon that can be used corresponds to the number of times of reproduction or transfer of the moving image content with the file name “001.3gp”. This is an available condition for each coupon.

  When only provider setting information is transferred as coupon setting information, user operation information is created as an operation history at the transfer destination. As shown in FIG. 20C, in the mobile terminal 200, the user operation information is first created in the initial state. Then, based on the operation history, operation information of reproduction and transfer performed on the moving image content by the user is added to the user operation information. When moving image content is transferred to another new device, the identification information of the device is added. And user operation information and attribute change information are compared, and when the attribute change condition of a coupon is satisfy | filled, the attribute of a coupon is changed.

[Third Embodiment]
In the above embodiment, the video / coupon related information and the attribute change information are transferred as the coupon setting information, but only the attribute change information may be transferred. In that case, an additional service can be used by playing or transferring the moving image content transferred at the same time. Additional services are not limited to coupons and include various services. In this case, as in the above embodiment, user operation information is created as an operation history at the transfer destination. Then, based on the operation history, operation information of reproduction and transfer performed on the moving image content by the user is added to the user operation information. When moving image content is transferred to another new device, the identification information of the device is added. Then, the user operation information and the attribute change information are compared, and if the condition for the additional service is satisfied, the additional service can be used.

  An example of the additional service is upgrading of moving image content. FIG. 21 is a diagram illustrating an additional service system 400 that enables upgrading of moving image content. The additional service system 400 includes a mobile terminal 200, a TV 450, and a server 470. For example, when the usage condition of the additional service is satisfied by playing or transferring the moving image content, the user transmits the moving image content and the user operation information from the mobile terminal 200 to the TV 450. Then, TV 450 transmits the received moving image content and user operation information to server 470. The server 470 confirms that the received information satisfies the usage conditions, and transmits moving image content with higher image quality than the received moving image content to the TV 450. In this way, the user can view high-quality moving images on the TV 450.

  As another additional service, a service that allows the continuation of a moving image to be viewed can be cited. FIG. 22 is a diagram illustrating an additional service system 500 that enables viewing of a continuation of a moving image. The additional service system 500 includes the mobile terminal 200 and the service device 550. For example, when the usage condition for the additional service is satisfied by playing or transferring the moving image content, the user transmits the moving image content and user operation information from the mobile terminal 200 to the service device 550. The service device 550 confirms that the received information satisfies the usage conditions, and transmits the moving image content that follows the received moving image content to the mobile terminal 200. In this way, the user can view a continuous video.

50 Video Content Distribution System 100 Advertising Distribution Machine 200 Mobile Terminal (Terminal Device)
210 Input unit 220 Communication unit 230 Output unit 240 Control unit 241 Operation information control unit 242 Detection control unit 243 Transfer control unit 244 Reception control unit 245 Coupon control unit 246 Display control unit 247 Playback control unit 250 Data storage unit 251 Video content storage unit 252 Coupon storage unit 253 Coupon setting storage unit 300 Other portable terminals (other devices)
400 Additional service system 450 TV
470 Server 500 Additional service system 550 Service device 1800, 1801, 1802 Screen display 1811 Video content playback area 1812 Coupon thumbnail display area 1900, 1901 Coupon display

Claims (10)

A terminal device capable of direct communication not via a network,
A data storage unit for storing coupon setting information for associating video content, coupon data and the video content with the coupon, and setting coupon attributes;
A playback control unit for controlling playback of the video content;
A transfer control unit that transfers at least the video content to another device by direct communication; and
A terminal device comprising: a coupon control unit that changes an attribute of the coupon in response to completion of reproduction or transfer of the moving image content and increases the value of the coupon to the user. An operation information control unit that receives operation information for selecting video content by the user;
The terminal device according to claim 1, further comprising: a display control unit that displays a coupon based on coupon data related to the moving image content selected by the user.   The display control unit displays an operation method relating to reproduction and transfer by direct communication of the video content selected by the user as an operation method for changing the attribute of a coupon related to the video content selected by the user. The terminal device according to claim 2, wherein:   4. The terminal according to claim 1, wherein the transfer control unit initializes coupon setting information for associating the transferred video content and transfers the coupon setting information together with the transferred video content. 5. apparatus.   The coupon control unit confirms history data of another device that has transferred the moving image content, and does not change the attribute of the coupon if there is a history that has already transferred the same moving image content. The terminal device according to claim 4.   The said coupon control part acquires the identification information of the other apparatus which transfers the said moving image content, and changes the attribute of the said coupon based on the said identification information, Any of Claim 1-5 A terminal device according to any one of the above.   The said transfer control part transfers the said coupon setting information with the said moving image content except the part in which the operation to the said moving image content by a user is reflected, The Claim 1 to Claim 6 characterized by the above-mentioned. Terminal equipment.   The said coupon control part acquires the apparatus information of the other apparatus which transfers the said moving image content, and discriminate | determines whether the said other apparatus respond | corresponds to a coupon based on the said apparatus information. The terminal device according to any one of claims 1 to 7. A coupon attribute changing method using a terminal device capable of direct communication without using a network,
Storing video content, coupon data and coupon setting information for associating the video content with the coupon and setting coupon attributes;
Controlling the playback of the video content;
Transferring at least the video content to another device by direct communication;
Changing the attribute of the coupon in response to completion of reproduction or transfer of the video content, and increasing the value of the coupon to the user. A coupon attribute changing program to be executed by a terminal device capable of direct communication not via a network,
A process of storing coupon setting information for associating video content, coupon data and the video content with the coupon, and setting coupon attributes;
Processing for controlling playback of the video content;
A process of transferring at least the video content to another device by direct communication;
A coupon attribute changing program, comprising: changing the attribute of the coupon in accordance with the end of reproduction or transfer of the moving image content and increasing the value of the coupon to the user.

Images