JP2014119913A - System for promoting utilization of coupons - Google Patents

Abstract

PROBLEM TO BE SOLVED: To incite a user of a coupon issued by a coupon issuer to use another coupon issued by the coupon issuer.SOLUTION: User terminals 200A to C each comprise means which, when a coupon is used, transmits a contact address assigned to its own user terminal 200A, B or C with information indicating use of the coupon to a mediation server 300, and stores a contact address included in the coupon and a use history of the coupon. The mediation server 300 comprises means which, on receiving the information transmitted from the user terminal 200A, B or C, transmits the information to a corresponding coupon issuance terminal 100A, B or C of an issuance source of the coupon. The coupon issuance terminals 100A to C each comprise means which stores a used history of the coupon and the contact address included in the information transmitted from the mediation server 300.

Description

  The present invention relates to a utilization promotion system, and more particularly, to a coupon utilization promotion system capable of downloading a coupon issued together with a contact information of the coupon issuing terminal itself at a user terminal.

  Patent Document 1 discloses a server that publishes the content of a service provided within a certain time limit to a terminal device through a network, and information for browsing the content of the service and receiving the service in the terminal device. A browsing means for acquiring, a contact information acquiring unit for acquiring contact information for a user of the service in the server when the browsing means acquires information for receiving the service, and an expiration date of the service; Further, there is disclosed a service providing system characterized by comprising expiration date management means for notifying the contact address of information including a service expiration date. According to this system, by providing a certain announcement service to customers before the expiration date, the customer's visit is encouraged and customer service is improved, and the number of customers who visit the store is also increased. It is said that there is an effect.

JP 2002-109005 A

  However, although the electronic gift mediation system disclosed in Patent Document 1 avoids expiration of the coupon by telling the service user's contact information of the expiration date of the service, it can be used for a user who once used the coupon. It is not possible to use a similar coupon again.

  As an administrator of a mediation system that uses coupons, it is important to promote the use of coupons. As an approach for this purpose, a different coupon from the method disclosed in Patent Document 1, It is also desirable to promote the use of.

  Therefore, the present invention prompts the coupon user issued by the coupon issuer to use the coupon issued by the coupon issuer, or conversely issues a desired coupon to the coupon issuer. It is an issue to be able to cope with such as.

In order to solve the above problems, the present invention provides:
Multiple coupon issuing terminals that issue coupons with contacts assigned to the coupon issuing terminal itself,
A plurality of user terminals capable of downloading coupons issued by any of the coupon issuing terminals;
A coupon use promotion system comprising an intermediary server that mediates each coupon issue terminal and each user terminal,
When each coupon is used, each user terminal transmits the information indicating the use of the coupon including the contact assigned to the user terminal itself to the mediation server, and is included in the coupon Has a means of storing contact information and coupon usage history,
When the mediation server receives the information transmitted from the user terminal, the mediation server includes means for transmitting the information to the coupon issuing terminal that issued the coupon,
The coupon issuing terminal has means for storing a contact address and a coupon usage history included in the information transmitted from the mediation server.

  According to the present invention, the user terminal can make a coupon download request based on the stored contact information and usage history of the coupon issuing terminal. Moreover, the coupon issuing terminal can issue a coupon based on the stored contact information of the user terminal and the history of use.

The user terminal is
Means for measuring the current position of the terminal;
Means for acquiring a coupon through the mediation server based on the current position.

The user terminal is
Means for recording the operation history of the user's own terminal;
Means for obtaining a coupon based on the user's operation history.

The mediation server is
You may provide the means to restrict | limit the issuing number of the coupon in the predetermined period from the said coupon issuing terminal.

The coupon issuing terminal may further include means for transmitting specific information indicating a user terminal for which a coupon is to be acquired to the mediation server,
The user terminal may include an acquisition unit that acquires a coupon according to the specific information.

BEST MODE FOR CARRYING OUT THE INVENTION

  Embodiments of the present invention will be described below with reference to the drawings.

  FIG. 1 is a block diagram showing a schematic configuration of a coupon use promotion system according to an embodiment of the present invention. FIG. 1 shows coupon issue terminals 100A, 100B, and 100C, user terminals 200A, 200B, and 200C, an intermediary server 300, and a network 400, which will be described below.

  Note that, here, only three coupon issue terminals 100A to 100C and user terminals 200A to 200C are shown, but there are actually a large number of each, and even if there are a plurality of mediation servers 300. Good. Moreover, the coupon issue terminals 100A to 100C and the user terminals 200A to 200C are collectively referred to as the coupon issue terminal 100 and the user terminal 200.

  In the present embodiment, each of the terminals 100 and 200 may be a terminal having a communication function, such as at least one of a smartphone, a personal computer, a tablet, and a PDA.

  In addition, a dedicated application program can be used for communication between the terminals 100 and 200 and the mediation server 300. However, without using a dedicated application program, for example, a web page on which necessary items can be input using a browser on the mediation server 300 is prepared, and data communication between the terminals 100 and 200 is performed through the web page. It is also possible.

  The coupon issue terminal 100 issues a coupon that can be used by the user terminal 200. In the present embodiment, the coupon includes contact information such as a telephone number and an email address assigned to the coupon issuing terminal 100 itself. Including the contact information in the coupon includes that the contact information is associated with the coupon.

  However, in this system, as will be described later, this contact information is transmitted to the user terminal 200. Conversely, when a coupon is used on the user terminal 200, the user terminal 200 changes the coupon to the coupon issuing terminal 100. Also, the contact address assigned to the user terminal 200 is transmitted.

  As described above, since the contact information is exchanged between the coupon issuing terminal 100 and the user terminal 200, for example, the users of this system can know the telephone number and the mail address itself to the other party. Some people may not like it. For this reason, it is preferable to use a token as a contact for system operation.

  The token here represents a calling source and a calling destination of an Internet telephone or the like, or a transmitting source and a destination of a so-called instant message or text chat. That is, the token corresponds to a mail address in electronic mail. In other words, the token can be said to be a unique ID on the network. Of course, the token can include not only information such as the caller, but also various additional information. Different tokens may be used depending on the coupon issuer or the type to which the issuer belongs.

  When using a token as a contact address, for example, it is conceivable that the token and a telephone number are linked and stored in the mediation server 300 or the like. When making a call from one of the coupon issuing terminal 100 and the user terminal 200 to the other by Internet telephone, the other party's token may be used as the call destination.

  When receiving the Internet telephone call, the mediation server 300 may read the telephone number corresponding to the token and replace the destination with the telephone number from the token. Then, the incoming call of the Internet telephone becomes possible at the terminal of the other party. Note that the present invention is not limited to the case where the mediation server 300 is directly provided on the network, and the present invention is also applicable to the case where at least a part of various processes executed by the mediation server 300 is executed by either the coupon issuing terminal 100 or the user terminal 200. It shall be included in the category.

  Moreover, the specific information which shows the user terminal which wants to acquire the said coupon may be attached | subjected to the coupon. Specific examples of the specific information include the following. That is, for example, it is assumed that the coupon issuing terminal 100 is installed in a restaurant in Shinjuku. In such a case, the owner of the restaurant says, “We want to increase the number of visitors around 17:00 today, so a discount coupon targeting customers before 18:00 for working people near Shinjuku. You might want to publish. In this case, “working person working near Shinjuku” can be specified information.

  In the present embodiment, a user who wants to use a coupon can search for a coupon. For this reason, if the user who wants to use a coupon uses a keyword including specific information as a search keyword, a coupon corresponding to the specific information can be acquired.

  The user terminal 200 is a terminal for searching for or using a coupon issued by the coupon issuing terminal 100. When the coupon issued by the coupon issuing terminal 100 is used by the user, the user terminal 200 includes information indicating the use of the coupon, including a contact address assigned to the user terminal 100 itself, as an intermediary. Send to server 300. Including the contact information in the information indicating the use of the coupon here also includes associating the information with the contact information.

  Further, the user terminal 200 stores the contact information of the coupon issuing terminal 100 that is the transmission source of the used coupon and the usage history of the coupon in a memory or the like in the own terminal, and thereafter, between the user issuing terminal 100 and the coupon issuing terminal 100. Direct communication is possible.

  Note that “direct communication” here refers to “direct” communication in which the coupon issuing terminal 100 and the user terminal 200 communicate with each other without using the intermediary server 300, as in the case where the coupon issuing terminal 100 and the user terminal 200 use a telephone number. In addition to this communication, it refers to communication via the intermediary server 300 as a gateway for conversion to a telephone number or the like corresponding to the token, as in the case of exchanging using a token.

  Here, the system of the present embodiment ultimately allows the user terminal 200 to obtain a coupon that the user would like to the mediation server 300 without intervention of the user's hand. It is. Similarly, the coupon issuing terminal 100 can transmit the coupon to a destination that the administrator would like without the intervention of the administrator.

  That is, the dedicated application program in the present embodiment means a coupon agent program for realizing the above-described processing without the user's hand, and this application program and the terminals 100 and 200. And realize the above processing.

  In addition, the user terminal 200 uses a global positioning system (GPS) provided in its own terminal to specify its current position, and to record an operation history by the user such as a word input history for the own terminal. I have also identified. If it carries out like this, the user terminal 200 can also search a coupon based on the present position of an own terminal, or the operation history by a user.

  Further, in order to enable the coupon issuing terminal 100 to transmit the coupon to a destination that the administrator would like without intervention of the manager, the coupon issuing terminal 100 also uses the mediation server 300. It is necessary to store the contact information of the user terminal 200 and the usage history of coupons transmitted from the above in a memory (not shown).

  As described above, the intermediary server 300 includes a token / phone number conversion unit in consideration of communication using a token in this system. In addition to this, the mediation server 300 transmits to the mediation server 300 after including the contact address assigned to the user terminal 200 with respect to the information indicating the use of the coupon transmitted from the user terminal 200.

  Further, when the above-described specific information is transmitted from the coupon issuing terminal 100, the mediation server 300 performs, for example, morphological analysis and picks up the terms “Shinjuku” and “member of society”. Then, these terms and the coupon are linked and stored. If it carries out like this, when the user terminal 200 has performed a coupon search using the search keyword containing these terms, the said coupon can be transmitted to the user terminal 200 now.

  Further, in order to correct unfairness between the coupon issuing terminals 100 using this system or to avoid system congestion, the intermediary server 300 receives coupons from the coupon issuing terminal 100 within a predetermined period. The number of issues may be limited.

  Specifically, for example, each coupon issuing terminal 100 is allowed to issue coupons only once a week. For this purpose, a coupon transmission button is used when the timer is turned on when the coupon is issued and it is not one week. Will not be valid, or will be charged for each coupon issued, and for this reason, take action to prevent the coupon send button from becoming valid unless payment is confirmed. Can be considered.

  The network 400 typically refers to a communication network such as the Internet or a mobile phone line, but generally refers to a network that can perform various communications among the coupon issuing terminal 100, the user terminal 200, and the mediation server 300.

  FIG. 2 is a time chart showing the operation of the coupon use promotion system shown in FIG. Here, a case where a boarding fare discount coupon for a long-distance transportation target person issued from a coupon issuing terminal 100B owned by an individual taxi driver is used through a user terminal 200A owned by a user who desires a long-distance taxi ride. The operation of the coupon use promotion system will be described as an example.

  First, an application program (coupon agent program) for executing the above-described operation is installed on both the coupon issuing terminal 100B and the user terminal 200A. In this state, the user terminal 200A selects the unique token A selected by the user or assigned from the mediation server 300, and the telephone number A and the mail address A registered in the user terminal 200A to the mediation server 300. Transmit (step A1).

  Similarly, the coupon issuing terminal 100B also selects a unique token B selected by the administrator or assigned from the broker server 300, and the telephone number B and mail address B registered in the coupon issuing terminal 100B as a broker server. (Step B1).

  When receiving the token A, the telephone number A, and the mail address A transmitted from the user terminal 200A, the mediation server 300 registers them as a set in the contact database. When the token B, the telephone number B, and the mail address B transmitted from the coupon issuing terminal 100B are received, they are registered as a set in the contact database.

  With the above initial settings, the coupon issuing terminal 100B and the user terminal 200A can communicate with each other using the token A and the token B via the mediation server 300. In this case, the telephone number A and the mail address A and the telephone number B and the mail address B are not known to each other.

  In the user terminal 200A and the coupon issuing terminal 100B, the token A and the token B are recorded in a memory in the own terminal, respectively.

  In this state, it is assumed that the individual taxi driver who owns the coupon issuing terminal 100B wants to obtain a long-distance transport desired customer in exchange for issuing a discount coupon, for example.

  In such a case, if the individual taxi driver inputs specific information that the discount is 10% or more by transporting 50km or more such as "long-distance taxi, 50km or more discount", coupon issue terminal 100B may create a coupon B corresponding to this input and transmit it to the mediation server 300. Note that information input by the individual taxi driver may be transmitted to the mediation server 300 and the mediation server 300 may create the coupon B.

  Specifically, the coupon issuing terminal 100B reads a token B recorded in a memory or the like using a coupon B transmission instruction from the individual taxi driver as a trigger, and adds the coupon B added as transmission source information. To the mediation server 300.

  In addition, in the case of taxi transportation, from the viewpoint of transportation efficiency, since it is desirable to transport passengers after traveling as short as possible, in this embodiment, the coupon issuing terminal 100B is provided by the individual taxi driver. Using the coupon B transmission instruction as a trigger, the location information of the own terminal is specified by using a GPS or the like normally mounted on the own terminal, and is included in the coupon B before being transmitted to the mediation server 300 ( Step B2).

  In the present embodiment, the coupon issuing terminal 100B can switch the validity / invalidity of the coupon B based on the instruction of the individual taxi driver. The coupon B can be invalidated while avoiding double booking while the passenger is on the taxi, and can be re-enabled again after the passenger is dropped on the taxi.

  When the coupon B is invalid, in the mediation server 300, the user terminal 200A may not include the inspection result of the coupon B in step A3, or the coupon B may not be downloaded in step A5. Alternatively, the token B call in step B3 may not be called in response to the token B call request in step A6.

  As described above, when the validity / invalidity of the coupon B can be switched, even when the coupon issuing terminal 100B is installed in the restaurant, the coupon B can be invalidated when the inside of the store is full. So it is beneficial.

  When receiving the coupon B or the like, the mediation server 300 reads the token B, which is transmission source information added thereto, and performs morphological analysis on the specific information of the coupon B. Then, the mediation server 300 registers the coupon B, the token B, and the morpheme analysis result as a set in the coupon database.

  On the other hand, when the user terminal 200A inputs a search keyword such as “taxi long distance discount” by operating the user terminal 200A by the user who wants to ride a taxi, the user terminal 200A sends the search keyword to the mediation server 300 together with the token A. The search keyword and its transmission time are recorded along with the transmission.

  Specifically, the user terminal 200A uses a search keyword transmission instruction by the user as a trigger, adds a token A recorded in the memory or the like to the search keyword, and then transmits it to the mediation server 300. A log of search keywords and the like is taken (step A2).

  When receiving the search keyword transmitted from the user terminal 200A, the intermediary server 300 creates a list of coupons including the search keyword by referring to the coupon database, and uses this as a search result as the search keyword transmission source. It is sent to a certain token A. In the above example, at least the search result related to the coupon B is transmitted to the user terminal 200A (step A3).

  Next, it is assumed that the user of the user terminal 200A has decided to actually use the coupon B. In this case, according to the operation for using the coupon B by the user, the user terminal 200A makes a request for downloading the coupon B to the mediation server 300. At this time, a token A is added to the download request. Further, the user terminal 200A logs that the download request target coupon is the coupon B and the request time (step A4).

  As a result, the user terminal 200A can receive the coupon B to which the token B is added, which is transmitted from the mediation server 300, and registers the token B in a memory or the like (step A5).

  As a result of the token B being registered in the memory or the like, the user of the user terminal 200A can call the token B included in the coupon B as a process corresponding to steps B6 and A7 described later.

  Next, the user of the user terminal 200A confirms discount information with the coupon issuing terminal 100B that is the issuer of the coupon B, negotiates for discounts, or receives a service using the coupon B, etc. It is only necessary to perform an operation of calling using the token B. Specifically, the user terminal 200A transmits a call request to the mediation server 300 together with information that the transmission source is the token A and the transmission destination is the token B (step A6).

  Note that the call request does not require that the exchange between the user terminal 200A and the coupon issuing terminal 100B be an Internet telephone, and it is also possible to request an exchange using an instant message or the like. In such a case, a confirmation document of discount information input by the user operating the user terminal 200A may be transmitted as an instant message.

  In the present embodiment, for example, when a screen showing coupon contents is displayed on the display of the user terminal 200 </ b> A so that the user can select which of an Internet phone call or an instant message is requested. In addition, a screen for selecting “call” and “message” is displayed to prompt the user to use a call or an instant message.

  When receiving the call request from the user terminal 200A, the mediation server 300 calls the token B that is the destination of the call request (step B3).

  As described above, since a call can be made directly between the coupon issuing terminal 100B and the user terminal 200A via the mediation server 300, it is possible to confirm coupon discount information, negotiate discounts, and the like. Become.

  Here, the fact that a call related to the use of the coupon B is made between the user of the user terminal 200A and the taxi driver of the coupon issuing terminal 100B by executing Step A6 and Step B3 is the server itself. By referring to the brokerage history, the system administrator can grasp it.

  However, there is a case where the coupon B is not actually used because the discount negotiation is not settled. That is, it is difficult for the system administrator to know whether or not the coupon B is used from the above-described exchange.

  In the present embodiment, as described below, the system usage fee is calculated on the coupon issuer side (here, the taxi driver related to the coupon issue terminal 100B) on the condition that the system administrator has grasped that the coupon has been used. ).

  For this reason, for example, a taxi driver and a user may not use the coupon B by subtracting the amount less than the system usage fee from the boarding fare separately from the discount price by the coupon. There is a need to prevent fraud.

  Therefore, in the present embodiment, in step A8, the user is prevented from performing the fraud by giving points according to the system usage fee to the user terminal 200A.

  Returning to the description of FIG. If the user of the user terminal 200A decides to actually use the coupon B after the negotiation in step B3, a meeting place, a meeting time, etc. may be determined between the user and the taxi driver. Then, long-distance transportation will be done.

  In the present embodiment, when the user of the user terminal 200A uses the coupon B, the user terminal 200A registers the usage history in a memory or the like in the terminal and uses the coupon B according to the user's operation. Information indicating this is attached to the token A indicating the transmission source, and transmitted to the mediation server 300 (step A7).

  Next, the intermediary server 300 bills the coupon issuing terminal 100B for the usage fee so that the coupon issuer pays the service usage fee of the system using the coupon B. However, instead of charging for a usage fee, payment from a deposit or prepaid card may be made (step B4).

  Thereafter, when the service usage fee is actually paid from the taxi driver related to the coupon issuing terminal 100B, the mediation server 300 issues points according to the service usage fee to the user terminal 200A. . (Step A8).

  Moreover, the mediation server 300 transmits the token A assigned to the user terminal 200A to the coupon issuing terminal 100B. Thereby, the taxi driver concerning the coupon issuing terminal 100B can know the token A. When the coupon issuing terminal 100B receives the token A, it registers it in its own memory or the like (step B5).

  Therefore, on the other day, in the same manner as step A6 and step B3, the taxi driver related to the coupon issuing terminal 100B directly consults the user terminal 200A for the long distance transportation offer using the token A. (Step B6 and Step A9) are also possible.

  Of course, Step B6 and Step A9 are examples, and as with Step A6 and Step B3, the user of the user terminal 200A directly consults the coupon issuing terminal 100B with the offer of long distance transportation using the token B. It is also possible to do. Further, the order of the steps is not necessarily limited to the order shown in FIG. 2, and for example, step A8 can be executed prior to step B4.

  Thus, if the user terminal 200 stores the contact address assigned to the coupon issue terminal 100 of the coupon issuer used by the user and the use history of the coupon in a memory or the like in its own terminal, Thereafter, direct communication with the coupon issuing terminal 100 can be performed.

  The coupon use promotion system of the present embodiment has been described by taking the CtoB business as an example in which an offer is consulted with a taxi driver who is a business from a taxi passenger who is a customer. From the technical point of view, the issuer may be either a customer or an operator, so any of CtoC business, BtoC business, BtoB business, such as customer-to-customer, business-to-customer, business-to-business, etc. It can also be applied to.

  Further, in the present embodiment, as described in step A2 of FIG. 2, a case where the user terminal 200A transmits the search keyword to the mediation server 300 when the user inputs the search keyword will be described. However, the user terminal 200A may spontaneously select a search keyword and transmit it to the mediation server 300.

  In order to realize this, for example, on the coupon list screen, an item that allows the user to select whether or not to perform the same processing as the current processing, for example, at the same time on the same day of the week, is created. It is possible to make it select. Actually, when this setting is made, the user terminal 200A may transmit the token A or the like to the mediation server 300.

  Alternatively, instead of the selection item on the coupon list screen, when the user searches for a coupon, the user refers to the log related to the search keyword that has already been recorded, and the user uses a similar search keyword in the past, If a coupon is searched for at the same time on the same day of the week, then it will be selected whether or not to set the same process as the current process to be performed at the same time on the same day of the week. May be.

  Furthermore, in addition to the search keyword according to step A2, the user terminal 200A also logs the search keyword of the web page by the user at the user terminal 200A. For example, a similar search keyword is used several times to If a page has been searched, the list screen of coupons that match the user's preference is downloaded and notified to the user by executing step A2 and subsequent steps using the search keyword at a predetermined timing. You may make it do.

  In addition, the user terminal 200A takes into account the use frequency of the same type of coupon based on the coupon requested by the user for download and the log about the request time, and lists coupons that match the user's preference at a predetermined timing. You may make it alert | report to the said user by downloading a screen.

  The “predetermined timing” may be, for example, a regular time such as 12:00 every Sunday, or may be a time when the user often requests to download a coupon.

  Next, the coupon utilization promotion system of the embodiment of the present invention will be described together with various utilization scenes.

Example 1
In Example 1 of this invention, the coupon issue terminal 100B is installed in restaurants, such as a pub, and the user who wants to use a restaurant was issued by the coupon issue terminal 100B using the user terminal 200A. An example of acquiring a coupon will be described.

  The outline of the usage scene of the coupon usage promotion system of the present embodiment typically includes the following.

  First, the coupon utilization promotion system of a present Example makes the user terminal 200A download the coupon which the coupon issuing terminal 100B issued based on the information input by the person in charge of a pub, etc. As a coupon here, the coupon which can be eaten and eaten cheaply at service time is mentioned, for example.

  In the present embodiment, the user terminal 200 </ b> A voluntarily downloads the coupon list screen from the mediation server 300 based on the search keyword input by the user.

  This download includes a history of words and the like input when creating an email using the user terminal 200A, a history of words and the like input to the website when the user uses a social network service (SNS), The user's operation history such as contact information such as a telephone number / address recorded in the user terminal 200A, and the coupon download history or usage history so far may be considered. In this way, the user terminal 200A can download a coupon list screen that matches the user's preference.

  As a typical example, first, the user terminal 200A predicts the scheduled content of the day, such as what time and where the user goes today, by referring to the text of the mail transmitted and received at the user terminal 200A. . Also, if the text of daily emails is “German beer”, “Italian food”, or the actual “restaurant name” etc., it is predicted that the user likes to eat out, and the user The terminal 200A downloads a coupon list screen by transmitting to the mediation server 300 a keyword that matches the user's preference and the user's schedule.

  Of course, the coupon list screen does not have to match all of the date / time / location / user's preference, and the list screen excludes coupons that meet some of these conditions. Not what you want.

  In another example, it is assumed that the user often goes to restaurant B after going to restaurant A. When the user terminal 200 </ b> A specifies this fact by the text of the email or the like, when the user acquires the coupon B issued from the coupon issuing terminal 100 </ b> B of the restaurant A, the user terminal 200 </ b> A The coupon issued from the coupon issuing terminal of B may be downloaded and notified to the user.

  In addition, the user terminal 200A refers to the description content of the portal site or ranking site at a predetermined timing, and is a coupon issued by a trendy restaurant or a restaurant that is ranked higher in the ranking by generation. May be downloaded to notify the user.

Hereinafter, a method for realizing these usage scenes will be described. In the following example:
1. A coupon issuing terminal 100B is set in an Italian restaurant in Shinjuku, and a coupon issuing terminal 100C is set in a bar in Shinjuku.
2. That the user of the user terminal 200A has a meeting in Shinjuku until around 18:00
3. This user likes Italian food,
4). After eating Italian food, I often go to a bar near the restaurant,
A case will be described in which the user terminal 200A has been identified based on the text of emails transmitted and received at the user terminal 200A so far.

  First, as described in the above-described embodiment, the initial setting is completed in the user terminal 200A and the coupon issuing terminals 100B and 100C (steps A1 and B1), and the coupon issuing terminals 100B and 100C are connected to the mediation server 300. Then, it is assumed that coupon B that can be eaten and drinked at a low cost during service time is transmitted (step B2).

  Under this condition, the user terminal 200A transmits a search keyword such as “Italian restaurant Shinjuku” to the mediation server 300 by about 18:00 today (step A2), and is transmitted from the mediation server 300. Since the search result can be received (step A3). For this reason, if the user terminal 200A makes a download request for the coupon B according to the user's instruction (step A4), the user terminal 200A can acquire the token B (step A5).

  The coupon use promotion system of the present example spontaneously transmits the keyword to the mediation server 300 in response to the operation of the coupon use promotion system in the above-described embodiment. Of course, for example, even if the user terminal 200A cannot identify the fact that the user's meeting destination is “Shinjuku” from email text or the like, the user terminal 200A uses the GPS function prior to the transmission of the search keyword. May be included in the search keyword when it is specified that is located in “Shinjuku”.

  Note that the timing at which the user terminal 200A transmits the keyword to the mediation server 300 may be before the time when the coupon will be used, so that the user's meeting destination is specified as “Shinjuku” in advance. If it has been completed, for example, it may be transmitted when the user has actually arrived at Shinjuku Station using the GPS function or the like.

  Next, when the user of the user terminal 200A makes a call request to receive food and drink using the coupon B (step A6), the token B is called by the mediation server 300 (step B3), and the coupon is actually received. When B is used, the processing after step A7 is performed.

  Subsequently, when the user terminal 200A performs the process of step A2 to step A5 for the second time using a keyword such as “Bar Shinjuku”, the process is the same as in the case of the process of the first step A2 to step A5. The coupon (for example, coupon C) of the bar in Shinjuku issued from coupon issue terminal 100C can be acquired.

  The second process may be performed after a predetermined time has elapsed, for example, one hour after the first coupon B is downloaded, and the user terminal determines the average stay time at the Italian restaurant from the contents of e-mail or the like. It may be performed when 200A is specified and the time has elapsed. Alternatively, the user terminal 200A may perform the above process continuously following the first process.

  That is, the coupon use promotion system of the present embodiment is added with the point that the processing of step A2 to step A5 is performed several times (here, twice) with respect to the operation of the coupon use promotion system of the above-described embodiment. Is different. By these processes, the user can eat and drink using the coupon C of the bar in Shinjuku acquired by the user terminal 200A.

  In addition, when the user terminal 200 </ b> A determines to perform the processing of step A <b> 2 to step A <b> 5 several times, the user terminal 200 </ b> A may notify the mediation server 300 to that effect. At this time, the mediation server 300 doubles the points to be given according to the system usage fee when, for example, both the coupons B and C are used on the same day in order to promote the use of a plurality of coupons. It is also possible to respond. Specifically, the list screen related to the coupon B may be written as “Points are doubled when using the second coupon during today”, etc., and the use of the coupon C may be promoted.

  In this case, when the mediation server 300 receives the information indicating the use of the coupon B in step A7, it may wait for a predetermined time whether or not the information indicating the use of the coupon C is received in step A7.

  This is because when the user actually uses both coupons B and C, the process of step A7 for coupon B is performed, and then the process of step A7 for coupon C is performed without much time. This is because, in step B4, it is possible to take a charge of adding a point increase amount to each issuer of the coupons B and C at an equal rate.

  Furthermore, the user may be able to transmit evaluations such as taste and customer service about the restaurant using the coupon to the mediation server 300. In this case, it is conceivable that the evaluation is transmitted directly to the restaurant through the restaurant's HP or the like, but the evaluation can also be transmitted to the public through the SNS.

  Furthermore, when those restaurants issue a mail magazine, the mail magazine may be received. In this case, the user terminal 200A downloads the mail magazine registration screen and registers whether or not the mail magazine is registered to the user, in addition to registering the user so that the mail magazine can be received by operating the user terminal 200A. May be selected.

  It should be noted that the user terminal 200A registering the mail magazine can obtain the same result as performing direct communication as shown in the last process of FIG. 2 if a coupon is attached to the mail magazine. .

  In this embodiment, a case where a user who wants to use a restaurant acquires a coupon issued by a coupon issuing terminal using a user terminal has been described as an example, but the user wants to use a restaurant. Regardless of whether or not it is present, the user terminal can also obtain a coupon issued by a coupon issuing terminal installed in a restaurant or the like under certain conditions.

  For example, people who gathered at the event venue like the Tokyo Marathon is running to support runners, and when the fireworks festival is held, some people come to see the fireworks. If the user terminal can download coupons issued from coupon issue terminals installed in restaurants near the event venue, the range of choices for restaurants and the like will be expanded for the user, and management of restaurants There are advantages to both parties because it attracts customers.

  For this purpose, for example, when the user terminal specifies that the user goes to a specific event venue from the text of an email transmitted / received by the user terminal 200A, and further specifies the venue / date and time A keyword related to a coupon issued by a restaurant near the place may be transmitted to the mediation server 300 at a timing based on the date and time.

  As a keyword in this case, for example, “Tokyo Marathon” is added, “cheer” is added in addition thereto, or the fact that the user likes to eat out is specified from e-mail text transmitted and received at the user terminal 200, for example. In this case, information such as “restaurant” or “restaurant” may be added.

  For example, based on the GPS function and map information of the user terminal, the user terminal does not specify that the user goes to the event venue based only on the text of the mail transmitted and received at the user terminal 200A. The user terminal 200A may access a portal site or the like on the condition that he / she stays in a certain area for a predetermined time, and it may be specified from the event information posted there that the user will be at the event venue.

  In addition, when the user terminal specifies that the user goes out to support the Tokyo Marathon, the information that accompanies the “Tokyo Marathon” such as a place where the user can access the portal site using “Tokyo Marathon” as a search keyword and is easy to support. You can also download it and notify the user.

(Example 2)
In the second embodiment of the present invention, a coupon usage promotion system will be described by citing a usage scene suitable when the user is in a specific area.

  In the present embodiment, a coupon issue terminal 100B is installed in a retail store or the like, and a user who has visited a retail store different from the retail store sends a coupon issued by the coupon issue terminal 100B through the user terminal 200A. An example of acquisition will be described.

  The outline of the usage scene of the coupon usage promotion system of the present embodiment typically includes the following.

  First, in the coupon use promotion system of the present embodiment, the coupon issuing terminal 100B issues a coupon issued based on information input by a retail store manager or the like to the user terminal 200A. As a coupon here, the coupon which can purchase the same or the same thing sold at the retail store where the user went, for example, cheaper than the retail store is mentioned.

  Further, in the coupon use promotion system of the present embodiment, the user terminal 200A specifies the date and time when the user goes to a specific retail store, for example, from the text of an email transmitted and received by the user terminal 200A, the GPS function and the map When the information specifies that the user is in a specific retail store, the coupon B issued by the coupon issuing terminal 100B installed in the other store for competition is downloaded.

  Hereinafter, in the case where the user visits the automobile dealer of the automobile manufacturer A in Shinjuku and the coupon issuing terminal 100B is set in the automobile dealer of the automobile manufacturer B near Shinjuku, these are taken as an example. A method for realizing the usage scene will be described.

  First, as in the above-described embodiment, the initial setting is completed in the user terminal 200A and the coupon issuing terminal 100B (steps A1 and B1), and the coupon B is transmitted from the coupon issuing terminal 100B to the mediation server 300. Suppose that it was done (step B2).

  Under this condition, for example, when the user terminal 200A specifies that the user is in an automobile dealer of the automobile manufacturer A by the GPS function and the map information, the coupon issuing terminal 100B installed in the automobile dealer of the automobile manufacturer is used. In order to download a list screen of coupons issued by, a processing is performed such that a token A is added to a keyword such as “automobile store Shinjuku” and transmitted to the mediation server 300 (step A2).

  In this example, the user terminal 200A receives a coupon list screen including the coupon B transmitted from the mediation server 300 (step A3), and makes a download request for the coupon B according to an instruction from the user (step A4). Token B can be acquired (step A5).

  As a result, if the user of the user terminal 200A sees the contents of the coupon B and feels the appeal of the contents of the coupon B, he / she may consider going to the automobile dealer of the automobile manufacturer B. Actually, the user of the user terminal 200A may make a call request related to the coupon B (step A6), and the token B is called by the mediation server 300 (step B3). When the coupon B is used, the process after step A7 is performed.

(Other examples)
In the first and second embodiments of the present invention, an example of a usage scene in BtoC is shown in the flow from a coupon issuer to an issuer. In this embodiment, an example of a usage scene in CtoC explain.

  For example, if two people purchase a pair ticket to go to watch movies, watch music, watch sports, etc., if they are unable to go to watch movies due to inconvenience, coupons realized on their own smartphones etc. It is conceivable to issue a coupon B for reselling a ticket through the issuing terminal 100B.

  On the other hand, if a user who wants a pair ticket transmits a search keyword such as “movie pair ticket” to the mediation server 300 using the user terminal 200A, a coupon issuance is performed in the manner described in the above-described embodiment and examples. The pair ticket can be resold from the terminal 100B to the user terminal 200A.

  Next, an example of a usage scene in CtoB will be described.

  In the first embodiment, an example in which a coupon that can be eaten and consumed at a low cost during service time is provided from the issuing terminal 100B to the user terminal 200 is described. In the case of the first embodiment, for the user, Even if you want to go to a pub where you can get a beer for 100 yen per cup from 19:00 to your neighborhood, there is a possibility that there is no coupon that matches these conditions.

  As a countermeasure in this case, in this example, coupon B with the content “I want to go to a pub where beer is offered for 100 yen per cup from where I am now until 19:00” along with tags such as “Izakaya Shinjuku Condition” May be issued by the user through the coupon issuing terminal 100B.

  On the other hand, if, for example, a person in charge at a pub in Shinjuku uses the user terminal 200A to send a search keyword such as “Izakaya Shinjuku conditions” to the mediation server 300, the procedure described in the above-described embodiment and examples. The user can be invited to the tavern.

  As described above, according to the embodiment of the present invention and each example, according to the coupon use promotion system of the present invention, the user terminal can use the coupon based on the contact information and the use history of the stored coupon issue terminal. The coupon issuing terminal can issue a coupon based on the stored contact information and usage history of the user terminal.

It is a block diagram which shows the typical structure of the coupon utilization promotion system of embodiment of this invention. It is a time chart which shows operation | movement of the coupon utilization promotion system shown in FIG.

100, 100A, 100B, 100C Coupon issue terminal 200, 200A, 200B, 200C User terminal 300 Mediation server 400 Network

Claims (5)

Multiple coupon issuing terminals that issue coupons with contacts assigned to the coupon issuing terminal itself,
A plurality of user terminals capable of downloading coupons issued by any of the coupon issuing terminals;
A coupon use promotion system comprising an intermediary server that mediates each coupon issue terminal and each user terminal,
When each coupon is used, each user terminal transmits the information indicating the use of the coupon including the contact assigned to the user terminal itself to the mediation server, and is included in the coupon Has a means of storing contact information and coupon usage history,
When the mediation server receives the information transmitted from the user terminal, the mediation server includes means for transmitting the information to the coupon issuing terminal that issued the coupon,
The coupon issuing terminal includes a means for storing a contact address and a coupon usage history included in the information transmitted from the mediation server. The user terminal is
Means for measuring the current position of the terminal;
The coupon use promotion system according to claim 1, further comprising: means for acquiring a coupon through the mediation server based on the current position. The user terminal is
Means for recording the operation history of the user's own terminal;
The coupon utilization promotion system of Claim 1 provided with the means to acquire a coupon based on the said user's operation history. The mediation server is
The coupon utilization promotion system according to claim 1, further comprising means for limiting the number of coupons issued from the coupon issuing terminal within a predetermined period. The coupon issuing terminal further includes means for transmitting specific information indicating a user terminal desiring to acquire a coupon to the mediation server,
The coupon use promotion system according to claim 1, wherein the user terminal includes an acquisition unit that acquires a coupon according to the specific information.

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