JP2010211802A - Information communication system, mobile communication terminal, control method, and information management server - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To solve the problem of a display screen size by providing a configuration in which a cellular phone having a limitation in the size of a display screen is complemented with the digital television having a large screen size by cooperating the cellular phone with the digital television. <P>SOLUTION: In the information communication system including the cellular phone 1 that can receive various kinds of information through a radio communication line and display the various information in a display part 11 and the digital television 2, the cellular phone 1 includes a neighboring communication means, such as Bluetooth and infrared communication (IR) which can transmit received information to the digital television 2, and the digital television 2 includes a neighboring communication means, such as Bluetooth and infrared communication (IR) which can receive transmission information from the cellular phone 1. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to an information communication system using a mobile communication terminal, a mobile communication terminal, and a control method, and more specifically, a mobile phone as a mobile communication terminal and a digital television as a display device. Mobile communication that expands the availability of mobile phones as communication terminals by linking mobile phones with limited display screen sizes with digital TVs that have a large screen size. The present invention relates to an information communication system using a terminal, a mobile communication terminal, and a control method.

  In recent years, mobile phones as mobile communication terminals have been provided with various services such as mail service, Internet connection service, and character information service as well as a simple call function. Combined with fulfillment, the penetration rate is rapidly expanding.

  For this reason, various new business developments using mobile phones have begun to be proposed.

  However, since the display screen size is limited due to its function, the mobile phone has a problem that even when a large amount of data is received, all of the data cannot be displayed on the screen. Therefore, even when a communication system using a mobile phone is constructed, the mobile phone is incorporated in the system as one of communication means for transmitting and receiving data, and the received data is stored in another electronic device (for example, a personal computer or the like). ) In most cases.

  The present invention was devised to solve such problems, and an object of the present invention is to link a mobile phone with a limited display screen size to a digital TV with a large screen size by linking a mobile phone and a digital TV. Information communication system using a mobile communication terminal that solves the problem of the display screen size and expands the availability of a mobile phone as a communication terminal, and the mobile communication terminal And a control method.

  In order to solve the above problems, according to one aspect of the present invention, an information communication system for ordering merchandise including a mobile communication terminal, an information management server, and a store terminal is provided. The store terminal includes a reading unit that reads ID information that identifies a customer from the mobile communication terminal, and a first transmission unit that transmits the read ID information to the information management server. The information management server corresponds to a history storage means for storing ID information transmitted from the store terminal as history information, content information for displaying content including at least one of characters, images, and moving images, and the content information. The first storage means for storing a plurality of digest information, which is a summary of the content, and the digest information is transmitted to the mobile communication terminal based on the history information, and then returned from the mobile communication terminal among the plurality of content information. Second transmission means for transmitting content information specified by the acquired information to the mobile communication terminal, and processing execution for performing processing for ordering products in response to receiving the order information transmitted from the mobile communication terminal Means. The mobile communication terminal transmits to the information management server the second storage means for storing the digest information received from the information management server, and the acquisition information for acquiring the content information corresponding to the digest information. Third transmission means for acquiring information, first display means for displaying digest information, and fourth transmission means for transmitting order information for ordering a product corresponding to the digest information to the information management server.

  Preferably, the information communication system further includes a display device. The mobile communication terminal includes fourth transmission means for transmitting content information acquired from the information management server to the display device. The display device includes second display means for displaying content including at least one of characters, images, and moving images based on content information transmitted from the mobile communication terminal.

  Preferably, the amount of information that can be displayed by the second display unit is larger than the amount of information that can be displayed by the first display unit.

  Preferably, the information management server further includes an information storage unit that stores the order information, and an information transmission unit that transmits digest information corresponding to the order information stored in the information storage unit to the mobile communication terminal.

  According to another aspect of the present invention, information that transmits digest information based on history information accumulated by a store terminal that reads ID information for identifying a customer and transmits the information to the information management server, and ID information transmitted from the store terminal. A mobile communication terminal that communicates with a management server to place an order for a product is provided. The information management server stores content information for displaying content including at least one of characters, images, and moving images, digest information corresponding to the content information, which is a summary of the content, and includes the digest information in the history information After the content information is transmitted to the mobile communication terminal corresponding to the ID information, content information specified by the acquired information returned from the mobile communication terminal is transmitted to the mobile communication terminal. The mobile communication terminal transmits to the information management server the second storage means for storing the digest information received from the information management server, and the acquisition information for acquiring the content information corresponding to the digest information. Third transmission means for acquiring information, first display means for displaying digest information, and fourth transmission means for transmitting order information for ordering a product corresponding to the digest information to the information management server.

  When another situation of this invention is followed, the control method performed in the information communication system for ordering goods including a mobile communication terminal, an information management server, and a shop terminal is provided. The information management server stores in advance content information for displaying content including at least one of characters, images, and moving images, and digest information corresponding to the content information, which is a summary of the content. The control method includes a step in which the store terminal reads ID information identifying the customer from the mobile communication terminal, a step in which the store terminal transmits the read ID information to the information management server, and an information management server from the store terminal. Storing the transmitted ID information as history information, a step in which the information management server transmits digest information to the mobile communication terminal based on the history information, and the mobile communication terminal received from the information management server A step of storing digest information; a step in which the mobile communication terminal displays the digest information; and a step in which the mobile communication terminal transmits acquisition information for acquiring content information corresponding to the digest information to the information management server. And the information management server obtains a reply from the mobile communication terminal among the plurality of pieces of content information. Transmitting the content information specified by the report to the mobile communication terminal, the mobile communication terminal obtaining the content information from the information management server, and the mobile communication terminal placing an order for a product corresponding to the digest information Ordering information to be sent to the information management server, and the information management server performing a process for ordering products in response to receiving the ordering information sent from the mobile communication terminal.

  If another situation of this invention is followed, the information management server which can communicate with a mobile communication terminal and a shop terminal will be provided. The information management server includes history storage means for storing the ID information of the mobile communication terminal transmitted from the store terminal as history information, content information for displaying content including at least one of characters, images, and videos, First storage means for storing a plurality of digest information corresponding to the content information and digest information, and after transmitting the digest information to the mobile communication terminal based on the history information, among the plurality of content information, the mobile unit A second transmitting means for transmitting content information specified by the acquired information returned from the communication terminal to the mobile communication terminal; and for receiving an order information transmitted from the mobile communication terminal, Processing execution means for performing processing. By displaying the digest information received from the information management server, the mobile communication terminal transmits the acquisition information for acquiring the content information corresponding to the digest information to the information management server, and orders the product corresponding to the digest information. Order information for sending to the information management server.

  According to the information communication system of the present invention, the limitation on the display screen size can be solved. Thereby, the availability of a mobile phone as a communication terminal can be expanded.

  Moreover, according to the mobile communication terminal according to the present invention, the limitation on the display screen size can be eliminated. Thereby, the availability of a communication terminal can be expanded.

  Further, according to the control method of the present invention, the limitation on the display screen size can be solved. Thereby, the availability of a communication terminal can be expanded.

It is the schematic block diagram which showed embodiment (Embodiment 1) of the smallest concept of the information communication system using the mobile communication terminal of this invention. It is a block diagram which shows the structure of the mobile telephone which is a mobile communication terminal concerning this invention. It is a block diagram which shows the structure of the digital television which constructs | assembles the information communication system using the mobile communication terminal of this invention. It is an external view of a mobile phone. It is the schematic block diagram which showed the structure of Embodiment 2 of the information communication system using the mobile communication terminal of this invention. It is explanatory drawing which shows an example of a structure of a customer database. It is explanatory drawing which shows an example of a structure of a family information database. It is explanatory drawing which shows an example of a structure of an advertisement information database. It is a flowchart which shows the processing operation which transmits advertisement information. It is a flowchart which shows the processing operation in the case of receiving advertisement information with the mobile telephone which is a mobile communication terminal. It is explanatory drawing which shows an example of the digest information displayed on the display part of a mobile telephone. It is a flowchart which shows the processing operation in the case of receiving advertisement information also in a digital television via the mobile telephone which is a mobile communication terminal. (A) is an explanatory view showing an example of digest information displayed on the display unit, and (b) is a case where key operations of “#”, “1”, and “confirm” displayed on the display unit of the mobile phone are performed. FIG. 8C is an explanatory diagram showing an example of detailed information displayed on the display unit of FIG. 5C, and FIG. It is explanatory drawing which shows the example of the detailed information displayed. It is explanatory drawing which showed collectively the content which can be confirmed on both the display part of a mobile telephone, and the display part of a digital television. It is a flowchart in the case of performing an ordering process with respect to an information management server from a mobile telephone. It is explanatory drawing which shows the structure by which the vicinity apparatus was connected to the POS terminal which is a shop terminal.

Embodiments of the present invention will be described below with reference to the drawings.
FIG. 1 is a schematic configuration diagram showing an embodiment (Embodiment 1) of the smallest concept of an information communication system using a mobile communication terminal of the present invention.

[Embodiment 1]
The information communication system according to the first embodiment is a mobile phone (here, a mobile communication terminal) that can receive various types of information via a mobile phone network (including a PHS phone network) N1 and display the information on the display unit 11. , Which is a concept including PHS) and a digital television 2 which is a display device are connected bidirectionally by a proximity communication means such as Bluetooth or infrared communication (IR). The mobile phone 1 is connected to the mobile phone network N1 via an arbitrary radio base station 91 and base station control device 92.

  FIG. 2 shows the configuration of the mobile phone 1 for constructing such an information communication system, and FIG. 3 shows the configuration of the digital television 2.

  In FIG. 2, the mobile phone 1 of this embodiment includes a display unit 11 for displaying various information, an operation unit 12 having various keys, a transmitter unit 13, a receiver unit 14, a transceiver unit 15 having an antenna 15a, and received data. A storage unit 16 for storing (various information) and codes, and a control unit 17 for controlling these units are provided. These configurations are functions conventionally provided in the mobile phone 1. In the first embodiment, in addition to such a function, a proximity communication unit 18 for transmitting and receiving information to and from the digital television 2 is added. This proximity communication unit 18 is also controlled by the control unit 17.

  In FIG. 3, the digital television 2 of the first embodiment includes a display unit 21, an audio output unit 22, and a control unit 23 that controls these units, and these configurations are conventionally provided in the digital television 2. It is a function. In the first embodiment, in addition to such functions, a proximity communication unit 24 for transmitting and receiving information to and from the mobile phone 1 and a storage unit 25 for storing various data and codes received from the mobile phone 1. In addition, a magnetic card reading unit 26 that can read and settle a card such as a credit card or a debit card is added. The proximity communication unit 24, the storage unit 25, and the magnetic card reading unit 26 are also controlled by the control unit 23. However, the magnetic card reading unit 26 is a functional unit necessary when a wider concept system described later is constructed.

  In the first embodiment, the near field communication unit 18 mounted on the mobile phone 1 and the near field communication unit 24 mounted on the digital television 2 can use Bluetooth or infrared communication (IR) as described above. is there.

FIG. 4 shows an external view of the mobile phone 1.
The mobile phone 1 is provided with a display unit 11 at the upper part and an operation unit 12 at the lower part. The operation unit 12 includes numeric keys 1 to 9, *, #, confirm, cancel, HOOK, HOLD, function keys such as dedicated mode (mail, Web connection), cursor keys for up / down / left / right, mobile phone 1 and a digital TV 2 are provided with a "TV interlocking" key (hereinafter referred to as an interlocking key) 12a. By pressing the interlock key 12a, the information stored in the storage unit 16 of the mobile phone 1 is transmitted to the digital television 2 via the proximity communication unit 18, and thereafter, the key operation on the mobile phone 1 side is performed. With this, the digital television 2 can be operated (digital television operation mode).

  In this digital television operation mode, the cursor key, confirm key, cancel key, * key, # key, etc. are used for the operation of the digital television 2. That is, the function of each key in the digital television operation mode is different from the function in the case of the mobile phone 1 alone, and the operation result is reflected on the digital television 2 side.

  In other words, when the interlock key 12 a is pressed to shift to the digital television operation mode, information stored in the storage unit 16 of the mobile phone 1 is transmitted to the digital television 2 via the proximity communication unit 18. In the digital television 2, the transmission signal (various data and codes) is received by the proximity communication unit 24, and further, an operation instruction command from the mobile phone 1 is received.

  On the digital TV 2 side, when the information is temporarily stored in the storage unit 25 and the information is character information or still image information, the character or still image is displayed on the display unit 21 and is moving image information. Is reproduced to display a moving image on the display unit 21, and in the case of sound, reproduced sound is output from the sound output unit 22. If it is a program code, the program is executed. Thereby, the user can see the information stored in the mobile phone 1 in a more detailed form.

  Next, an embodiment (Embodiment 2) in the case where an information communication system composed of the mobile phone 1 and the digital television 2 having the above-described configuration is constructed as a broader concept system connected to the information management server 3 via the Internet. explain.

[Embodiment 2]
FIG. 5 is a schematic configuration diagram of the information communication system according to the second embodiment.

  This information communication system is an extension of the system shown in FIG. 1, and the mobile phone 1 collects and manages various types of advertisement information via the mobile phone network N1 and the communication network N2 such as the Internet. The configuration is connected to the server 3. The information management server 3 is connected to an advertisement request terminal 4 that makes an advertisement request and a store terminal 5 installed in the store that made the advertisement request via a communication network (hereinafter referred to as the Internet) N2.

  The information management server 3 includes a customer database 31 for managing customer registered information, a family information database 32 for managing customer family information, and an advertisement information database 33 for managing advertisement information input from the advertisement request terminal 4 and the like. It has.

FIG. 6 shows an example of the configuration of the customer database 31.
The customer database 31 includes a customer ID, a customer name, an address, a telephone number (here, the telephone number of the mobile phone 1), age, sex, educational background, annual income, married / unmarried, family composition, occupation, hobby, interest, visit history, Each item includes a purchase history, an advertisement access history, and so on. The store visit history is updated or additionally recorded when the store is actually visited, and the purchase history is access information or a terminal device (POS terminal) at the store when a purchase occurs in an actual store or a store on the net. The advertisement access history is updated or additionally recorded when information related to the advertisement is accessed on the network.

FIG. 7 shows an example of the configuration of the family information database 32.
The family information database 32 includes items such as customer ID, family ID, relationship, name, sex, living / separating, married / unmarried,.

FIG. 8 shows an example of the configuration of the advertisement information database 33.
The advertisement information database 33 is roughly divided into items of advertisement contents, advertisement conditions, attached information, transmission method timing, and advertisement access history. In addition, the contents of the advertisement are composed of an outline, an advertiser (advertiser), and a detailed address of the link destination address. The items of the advertisement condition are gender, region, educational background, annual income, married / unmarried, family composition / It consists of detailed items of living together, hobbies, and interests, and items of attached information are detailed items of character data, image data, moving image data, and program codes. In addition, the timing of the call method is selected from either directly attached to the e-mail magazine or attached to the news, and the mobile phone number of the customer is updated or additionally recorded for the advertisement access history. . The advertisement requester can narrow down advertisement transmission (distribution) targets by arbitrarily setting advertisement conditions.

  That is, when sending the advertisement information from the information management server 3, the advertisement requester searches the customer database 31 and the family information database 32, refers to these contents, and sends the advertisement information to a customer who is likely to purchase. Specify advertising conditions, gender, region, etc. to be sent. Items not specified are represented as ANY. For example, when the advertisement condition is specified, the advertisement requester narrows down the condition from the hobby, interest, purchase history, advertisement access history, region, age, sex, etc. of the customer database 31. Further, the conditions are narrowed down from events such as family birthday, marriage, age (60th birthday, etc.) employment, retirement, etc. in the family information database 32.

  In the example shown in FIG. 8, since the advertising content is “summer half price sale”, the advertising conditions are “sex: female”, “region: Osaka, Nara”, “family composition: female family”, “hobby“ shopping, "Travel" is specified.

  In addition, as extraction conditions, when all the corresponding items match, when more than the specified number of corresponding items match, or when the total weight of matching items for each corresponding item exceeds the specified value Can be selected by the advertisement requester.

  The information management server 3 transmits, to the customer selected in this way, a large category of advertisement content items to the telephone number of the mobile phone in the customer database 31. Further, as detailed information to be attached, there are characters, images, moving images, sounds, program codes, and the like, which are transmitted together with the advertisement information.

  As a transmission method, one or a plurality of methods such as a single e-mail, attachment to a mail magazine, and attachment to news are designated. The transmission timing can be selected immediately for e-mail, for content update for e-mail magazine, on time for news, etc. In addition to the method of attaching to information providing service information such as an e-mail magazine or news, it is also possible to attach to information of an information search service on a network provided to a customer as a mobile phone service.

  When there is a request for additional information from a customer or access to a related link destination for the transmitted advertisement information, the information management server 3 determines that there is a response or interest in the advertisement, and the advertisement in the advertisement information database 33 In the access history column, the mobile phone number of the accessed customer or the customer ID retrieved from the customer database 31 is added and stored and managed.

  Next, regarding the transmission processing operation and the order processing operation of the advertisement information using the information communication system of the second embodiment, (1) when transmitting (transmitting) the advertisement information, (2) transmitting the advertisement information to the mobile communication terminal FIG. 9 to FIG. 9 are divided into (3) receiving advertisement information on a digital television via a mobile communication terminal, and (4) ordering processing from a mobile phone to an information management server. Reference is made to FIG.

  (1) When advertising information is transmitted (transmitted) First, the case of transmitting (transmitting) advertising information will be described with reference to the flowchart shown in FIG.

  As described above, in the advertisement information database 33, the advertisement information requested by the advertisement requester includes advertisement conditions arbitrarily set by the advertisement requester (in the example shown in FIG. 8, "gender: female", "region : Osaka, Nara, “Family composition: Female family”, “Hobby“ Shopping, travel ”) and transmission method (for example, transmission attached to an e-mail magazine), etc. are registered in advance. The information management server 3 determines whether it is the transmission timing of the stored advertisement information based on the transmission method information stored in the advertisement information database 33 (step S1).

  Then, when any advertisement information has a transmission timing (for example, when the content of the mail magazine is updated when “attached to a mail magazine” is set), Based on the advertisement condition of the advertisement information that is the transmission timing, customer information that matches the advertisement condition is extracted from the customer database 31 (step S2). That is, in the example shown in FIG. 8, information on a customer who lives in Osaka or Nara and whose hobbies are shopping and travel (specifically, the telephone number of a mobile phone) is extracted from the customer database 31. .

  Then, the advertisement information is transmitted from the extracted customer information, for example, attached to a mail magazine to the mobile phone 1 of the customer (step S3). This information includes characters, images, moving images, sounds, program codes, and the like.

  (2) When the advertising information is received by the mobile communication terminal Next, the case where the advertising information is received by the mobile phone 1 which is the mobile communication terminal will be described with reference to the flowchart shown in FIG.

  When the mobile phone 1 is powered on, the mobile phone 1 is always in a reception waiting state. Accordingly, when a mail is transmitted from the information management server 3 in this state, the mobile phone 1 immediately receives this mail (step S11). Then, it is determined whether or not advertisement information is attached to the received mail (that is, whether or not it has a code indicating that it is advertisement information) (step S12). As a result, if it is not a mail with advertisement information attached, it is handled in the same manner as a normal mail (step S16).

  On the other hand, if it is determined that the advertisement information is attached (Yes in step S12), the advertisement information (detailed character information, image, video, program code, etc.) attached to the mail is stored. Store (save) in the unit 16 (step S13). After that, simple contents (digest information) of the received advertisement contents are displayed on the display unit 11 (step S14).

  FIG. 11 shows an example of digest information displayed on the display unit 11 of the mobile phone 1. In the mobile phone 1, the display size of the display unit 11 is also limited due to its shape, size, and the like. Therefore, not all the contents stored in the storage unit 16 are displayed on the display unit 11, but a part of the contents is displayed. Here, a store name, a store name, a trademark, etc., a title (product name, etc.), a comment, etc. showing where the sent advertisement is from are displayed. That is, in this example, only the summer sale of the XY department store, the release of a new ABC car, and the content of comments are displayed.

  The customer can know the contents of the advertisement by looking at the digest information displayed on the display unit 11.

  Further, when the customer wants to obtain information related to the displayed advertisement information, the customer can transmit the request to the information management server 3 (step S15). In this case, the information management server 3 updates or additionally records the column of the advertisement access history in the customer database 31 and the advertisement information database 33 with the request as the customer access history.

  (3) When the advertisement information is received also on the digital television via the mobile communication terminal Next, the case where the advertisement information is also received on the digital television 2 via the mobile phone 1 which is the mobile communication terminal is shown in FIG. This will be described with reference to a flowchart.

  The mobile phone 1 that has received the advertisement information transmitted from the information management server 3 stores the advertisement information in the storage unit 16 and the simple advertisement information on the display unit 11 as described according to the flowchart shown in FIG. (Digest information) is displayed (step S21). FIG. 13A shows an example of the digest information displayed on the display unit 11, and this digest information is the same as the digest information shown in FIG. 11 (however, comments are omitted).

  The customer can know the contents of the advertisement by looking at the digest information displayed on the display unit 11. In order to see more detailed information, the customer performs key input of “# 1” attached to the head portion of the digest information and selects the information. Based on this key input, the control unit 17 determines the storage position of the attached information (step S22). As a result, when detailed attached information is not stored in the storage unit 16 (when it is determined No in step S22), the mobile phone 1 requests the information management server 3 for additional information. If the additional information is transmitted from the information management server 3 in response to this, the additional information is stored in the storage unit 16 (step S23), and the operation proceeds to step S24. At this time, the information management server 3 updates or additionally records the column of the advertisement access history in the customer database 31 and the advertisement information database 33 with the request as the customer access history.

  On the other hand, in step S22, when detailed attached information is already stored in the storage unit 16 (when it is determined Yes in step S22), the operation proceeds to step S24 as it is.

  In step S <b> 24, the control unit 17 determines whether or not the information stored in the storage unit 16 can be reproduced by the mobile phone 1. If it is reproducible (if it is determined Yes in step S24), the information stored in the storage unit 16 is reproduced and displayed on the display unit 11 (step S25).

  On the other hand, when reproduction is impossible (when it is determined No in step S24), the proximity communication means 18 is used to connect to the proximity communication means 24 of the digital TV 2 in the vicinity, and the mobile phone 1 digitally Detailed information is transmitted to the television 2 (step S26). In this case, as a method of sending detailed information from the mobile phone 1 to the digital television 2, the detailed information is transmitted by pressing an interlocking key 12 a provided on the operation unit 12 of the mobile phone 1. However, when the mobile phone 1 and the digital TV 2 are set to be automatically connected, the connection is automatically made without waiting for the user to operate the interlocking key 12a. Also good.

  When the connection is made, the detailed information stored in the storage unit 16 of the mobile phone 1 is transmitted to the digital television 2 through the respective proximity communication units 18 and 24 and stored in the storage unit 25 of the digital television 2. . Further, the detailed information stored in the storage unit 25 is displayed on the display unit 21, output from the audio output unit 22, or executed by the control unit 23. That is, if the detailed information is a character or an image, it is displayed on the display unit 21, if it is audio, it is sent from the audio output unit 22, and if it is a moving image, it is reproduced by the control unit 23 and displayed on the display unit 21, and the program code If so, it is executed by the control unit 23. The character information can be confirmed on both the display unit 11 of the mobile phone 1 and the display unit 21 of the digital television 2.

  FIG. 13B or FIG. 13C shows the case where the key operations “#”, “1”, “confirm”, or “#” “2” “confirm” displayed on the display unit 11 of the mobile phone 1 are performed. The example of the detailed information displayed on the display part 21 of the digital television 2 is shown. In this display example, when the key operations of “#”, “1”, and “Confirm” are performed, a specific selection screen for products A and B is displayed as shown in FIG. For example, when key operations of “#”, “1”, “1”, and “confirm” displayed on the screen are performed, detailed information such as a photograph showing the color and shape of the product A is not shown, but the digital television 2 Is displayed on the display unit 21. Further, when the key operations of “#”, “2”, and “Confirm” are performed, detailed information such as a photograph showing the color and shape of the new car is displayed on the display unit 21 of the digital television 2.

  Here, the contents that can be confirmed on both the display unit 11 of the mobile phone 1 and the display unit 21 of the digital television 2 are summarized as shown in FIG. That is, the character information is partially displayed on the mobile phone 1, and a large amount of character information can be displayed on the digital television 2. The image information is partially displayed on the mobile phone 1, and the image information is displayed on a large screen on the digital television 2. That is, the amount of information that can be displayed by the display unit 21 is larger than the amount of information that can be displayed by the display unit 11. In addition, the moving image information + sound cannot be reproduced or restricted by the mobile phone 1, but the moving image is reproduced on the large screen on the digital television 2. In addition, the program code is executed with limited resources in the mobile phone 1, but the digital television 2 has no such limitation, and uses a larger amount of resources for higher speed execution. Executed.

  Further, when the mobile phone 1 and the digital television 2 are linked, various operations can be performed from the mobile phone 1 side (step S27). That is, by operating various keys of the mobile phone 1 to perform operations such as item selection, execution, and response, an interactive operation environment is realized.

  If the information stored in the storage unit 16 of the mobile phone 1 is linked to other information and does not exist in the mobile phone 1, the related information is extracted (hyperlink information) digitally. An instruction command for confirming on the television 2 or the mobile phone 1 and extracting related information from the mobile phone 1 is transmitted to the information management server 3. Based on this instruction command, the information management server 3 transmits the related information instructed to the customer's mobile phone 1. The customer confirms the received related information on the display unit 11 of the mobile phone 1, transmits the related information to the digital TV 2 side via the proximity communication unit 18, and receives the related information via the proximity communication unit 24. 2 can be displayed on the display unit 21 for confirmation.

  At this time, since it is understood that the customer is interested in the information, in order to use at the time of transmission (distribution) of the advertisement information from the next time on, each advertisement access history column of the customer database 31 and the advertisement information database 33 is displayed. , Add and update this information.

  Thus, in the information management server 3, this is managed for every customer as response information from the customer with respect to the transmitted advertisement, and arranged as customer's preference and request contents. Moreover, since it is a specific response of the customer to the advertisement to the advertisement requester, information such as the customer's preference is provided by this organized information. Further, it is used as calculation data for the advertisement fee charged to the advertisement requester.

  (4) When ordering processing from the mobile phone to the information management server Next, with reference to the ordering process flowchart shown in FIG. explain.

  The customer can perform an ordering process by operating a key of the operation unit 12 (see FIG. 4) of the mobile phone 1.

  That is, the customer transmits the advertisement information received by the mobile phone 1 to the digital television 2 by pressing the interlock key 12a of the mobile phone 1, and displays detailed information on the display unit 21 of the digital television 2 to display the contents. Is confirmed (step S31).

  Next, the customer selects a target product with the mobile phone 1 (step S32). This is executed by inputting a number with a numeric key of the cellular phone 1 or by selecting with a cursor key and making a decision with a confirmation key. Further, if necessary, information such as quantity, designated date, designated time, reservation, etc. is also input.

  When the order contents are determined in this way, the customer transmits the order contents from the mobile phone 1 to the information management server 3 (step S33). The information management server 3 confirms the stock of the product according to the received order contents, transmits confirmation information such as a delivery date to the mobile phone 1 side, and notifies the confirmation of the acceptance of the order. In addition, the information management server 3 searches for customer data corresponding to the telephone number of the mobile phone 1 and confirms the purchaser's name and the address of the purchaser when delivery is required based on the searched information. In addition, the name, address, etc. are transmitted to the mobile phone 1 of the purchaser. Further, the information management server 3 adds and updates the purchase information in the purchase history column of the customer database 31 of the searched customer.

  On the other hand, a customer who has confirmed the confirmation information from the information management server 3 on the display unit 21 of the digital TV 2 reads a card such as a credit card or a debit card from the magnetic card reading unit 26 connected to the digital TV 2 and makes a settlement. (Steps S34 and S35).

Next, processing when a customer visits an actual store will be described.
When the customer actually visits the store, as shown in FIG. 16, the proximity communication unit 51 connected to the store terminal 5 such as the POS terminal reads ID information for identifying the customer from the mobile phone 1, This is transmitted to the information management server 3. Based on the received ID information, the information management server 3 adds and updates the store visit history information in the store visit history column of the customer database 31 of the corresponding customer.

  Furthermore, when the actual purchase is made, the purchase processing performed at the POS terminal 5 is transmitted to the information management server 3, so that the information management server 3 can obtain the corresponding customer's purchase based on the received purchase processing information. The purchase history information is added and updated in the purchase history column of the customer database 31.

  As described above, the information management server 3 uses the advertisement information transmitted to each customer to indicate that the customer has actually accessed related information, has actually visited the store, or has visited the store via the mobile phone 1 or the store. Thus, it is possible to grasp that the product has been purchased in units of customers. Therefore, conventionally, it is possible to grasp the purchase trend and intention of the customer that could not be grasped unless actually purchased. In addition, it is possible to determine the billing of advertisement from the degree of contribution to actual sales.

  According to the information communication system using the mobile communication terminal of the present invention, a mobile phone that is a mobile communication terminal and a digital television that is a display measure are linked together, and a mobile phone with a limited display screen size is displayed on the screen. Complementing with a large-sized digital TV can eliminate the limitation of the display screen size, which is a problem peculiar to mobile phones. Thereby, the availability of a mobile phone as a communication terminal can be expanded.

  According to the present invention, the information received by the mobile phone is transferred to the digital TV via the proximity communication means and displayed on the screen of the digital TV, thereby receiving the character information, image information, moving picture information received by the mobile phone, Detailed information such as audio information and program code can also be displayed and executed.

  The information communication system using the mobile communication terminal of the present invention is provided such that an information management server for collecting and managing various types of advertisement information and the mobile communication terminal can be connected via a communication network. The management server transmits the managed advertisement information to the mobile communication terminal via the communication network at an arbitrary timing. In addition, the mobile communication terminal is characterized in that the advertising information transmitted from the information management server is transferred to and displayed on a display device via each proximity communication means.

  According to the present invention, even when there is a large amount of information to be transmitted from the information management server to the mobile phone that is a mobile communication terminal (character information, image information, video information, audio information, program code, etc.), this is received. The received mobile phone can transfer the received information to a digital television for display and execution.

  In addition, according to the information communication system using the mobile communication terminal of the present invention, the order information is transmitted from the mobile communication terminal to the information management server by performing an operation according to the display content on the mobile communication terminal. Is possible.

  According to the present invention, a user of a mobile communication terminal performs a button operation on a mobile phone that is a mobile communication terminal while watching advertisement information displayed on a digital television that is a display device. Order processing can be automatically performed on the information management server. That is, since the mobile phone can be used as a television remote control, the ordering process is extremely easy.

  Moreover, according to the information communication system using the mobile communication terminal of the present invention, the information management server stores the customer database storing the information of the customer who is the owner of the mobile communication terminal and the family information of the customer. Family information database and an advertisement information database storing advertisement information, and the customer database stores an access history of advertisement information from a mobile communication terminal owned by the customer. To do.

  According to the present invention, the advertisement requester can evaluate the effectiveness of the advertisement by referring to the access history to the advertisement information, and can use it as a reference material for the subsequent sales strategy.

  Further, according to the information communication system using the mobile communication terminal of the present invention, the advertisement information database includes selection information for selecting a customer to whom an advertisement is distributed, and the information management server Based on the information and the customer information stored in the customer database, the corresponding advertisement information is transmitted to the mobile communication terminal owned by the selected customer.

  According to the present invention, as selection information of a customer who is an advertisement distribution destination, for example, in the case of a jewelry advertisement, selection information such as a woman over 20 years old is included in the advertisement information, so that the information management server Then, a customer in this condition is extracted from the customer database, and jewelry advertisement information can be transmitted only to the mobile communication terminal owned by the extracted customer. That is, since the destination of the advertisement information can be narrowed down to some extent on the advertisement requester side, it is possible to perform efficient advertising activities.

Further, according to the information communication system using the mobile communication terminal of the present invention, the terminal device installed in each store is provided so as to be connectable to the information management server via the communication network,
The terminal device is provided with proximity communication means capable of receiving information transmitted from the proximity communication means of the mobile communication terminal, and the identification information from the mobile communication terminal received by the proximity communication means is transmitted to the terminal device and It transmits to an information management server via a communication network, and an information management server records the visit history or purchase history of a customer database based on this transmitted identification information.

  According to the present invention, when the advertisement information is, for example, a bargain sale at a store or the like, when a customer who accesses the advertisement information then comes to the store, the proximity communication means of the terminal device installed in the store, Identification information is transmitted / received to / from proximity communication means of a mobile phone (mobile communication terminal) possessed by a customer who has visited the store. As a result, the terminal device on the store side transmits this identification information to the information management server, so that the information management server additionally records the customer visit to the corresponding customer database. In addition, when the customer purchases a product, the terminal device performs payment processing, so by sending the information to the information management server, the information management server stores the customer in the corresponding customer database. The purchase contents of are additionally recorded as purchase history. As a result, the store side can know the store visit history and purchase history by referring to the customer database of the information management server without having to check whether the customer who visited the store is the customer who has seen the advertisement information. , The effectiveness of advertising can be verified.

  DESCRIPTION OF SYMBOLS 1 Mobile phone, 2 Digital television, 11, 21 Display part, 12 Operation part, 12a Interlocking key, 13 Transmitter, 14 Handset, 15 Transmission / reception part, 16 Storage part, 17 Control part, 18, 24, 51 Proximity communication part , 22 voice output unit, 23 control unit, 25 storage unit, 91 radio base station, 92 base station control device, N1 mobile phone network, N2 communication network (Internet etc.).

Claims (7)

An information communication system for ordering products, including a mobile communication terminal, an information management server, and a store terminal,
The store terminal
Reading means for reading ID information for identifying a customer from a mobile communication terminal;
A first transmission means for transmitting the read ID information to the information management server;
The information management server
History storage means for storing ID information transmitted from the store terminal as history information;
First storage means for storing a plurality of pieces of content information for displaying content including at least one of a character, an image, and a video, and digest information corresponding to the content information and being a summary of the content;
After the digest information is transmitted to the mobile communication terminal based on the history information, the content information specified by the acquired information returned from the mobile communication terminal among the plurality of content information is moved. A second transmission means for transmitting to the body communication terminal;
In response to receiving the ordering information transmitted from the mobile communication terminal, comprising processing execution means for performing processing for ordering goods,
The mobile communication terminal is
Second storage means for storing the digest information received from the information management server;
Third transmission means for transmitting the acquisition information for acquiring the content information corresponding to the digest information to the information management server and acquiring the content information from the information management server;
First display means for displaying the digest information;
An information communication system comprising: fourth transmission means for transmitting order information for ordering a product corresponding to the digest information to the information management server. The information communication system further includes a display device,
The mobile communication terminal includes fourth transmission means for transmitting the content information acquired from the information management server to a display device,
The information according to claim 1, wherein the display device includes a second display unit that displays content including at least one of the characters, images, and moving images based on the content information transmitted from the mobile communication terminal. Communications system.   The information communication system according to claim 2, wherein the amount of information that can be displayed by the second display unit is larger than the amount of information that can be displayed by the first display unit. The information management server
Information storage means for storing the order information;
The information communication system according to any one of claims 1 to 3, further comprising: information transmission means for transmitting digest information corresponding to the order information stored in the information storage means to the mobile communication terminal. A product that communicates with a store terminal that reads ID information for identifying a customer and transmits the ID information to the information management server, and an information management server that transmits digest information based on the history information accumulated by the ID information transmitted from the store terminal. A mobile communication terminal for ordering,
The information management server stores content information for displaying content including at least one of characters, images, and moving images, digest information corresponding to the content information, which is a summary of the content, and stores the digest information in the content information After the content information is transmitted to the mobile communication terminal corresponding to the ID information included in the history information, the content information specified by the acquired information returned from the mobile communication terminal is included in the content information. To send to
Second storage means for storing the digest information received from the information management server;
Third transmission means for transmitting the acquisition information for acquiring the content information corresponding to the digest information to the information management server and acquiring the content information from the information management server;
First display means for displaying the digest information;
A mobile communication terminal comprising: fourth transmission means for transmitting order information for ordering a product corresponding to the digest information to the information management server. A control method performed in an information communication system for ordering products, including a mobile communication terminal, an information management server, and a store terminal,
The information management server stores in advance content information for displaying content including at least one of characters, images, and moving images, and digest information corresponding to the content information, which is a summary of the content,
The store terminal reads ID information identifying a customer from a mobile communication terminal;
The store terminal transmits the read ID information to an information management server;
The information management server storing the ID information transmitted from the store terminal as history information;
The information management server, based on the history information, transmitting the digest information to the mobile communication terminal;
The mobile communication terminal storing the digest information received from the information management server;
The mobile communication terminal displaying the digest information;
The mobile communication terminal transmitting acquisition information for acquiring the content information corresponding to the digest information to the information management server;
The information management server transmitting the content information specified by the acquired information returned from the mobile communication terminal among the plurality of content information to the mobile communication terminal;
The mobile communication terminal obtaining the content information from the information management server;
The mobile communication terminal transmits order information for ordering a product corresponding to the digest information to the information management server;
The information management server includes a step of performing a process for ordering a product in response to receiving the order information transmitted from the mobile communication terminal. An information management server capable of communicating with a mobile communication terminal and a store terminal,
History storage means for storing ID information of the mobile communication terminal transmitted from the store terminal as history information;
First storage means for storing a plurality of pieces of content information for displaying content including at least one of a character, an image, and a video, and digest information corresponding to the content information and being a summary of the content;
After the digest information is transmitted to the mobile communication terminal based on the history information, the content information specified by the acquired information returned from the mobile communication terminal among the plurality of content information is moved. A second transmission means for transmitting to the body communication terminal;
Processing execution means for performing processing for ordering goods in response to receiving ordering information transmitted from the mobile communication terminal;
The mobile communication terminal transmits the acquisition information for acquiring the content information corresponding to the digest information to the information management server by displaying the digest information received from the information management server, and An information management server that transmits the order information for ordering a product corresponding to the digest information to the information management server.

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