KR20120087202A - Purchase recommendation service system and method based on user's location - Google Patents

Purchase recommendation service system and method based on user's location Download PDF

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KR20120087202A
KR20120087202A KR1020100107668A KR20100107668A KR20120087202A KR 20120087202 A KR20120087202 A KR 20120087202A KR 1020100107668 A KR1020100107668 A KR 1020100107668A KR 20100107668 A KR20100107668 A KR 20100107668A KR 20120087202 A KR20120087202 A KR 20120087202A
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information
sales
purchase recommendation
item
user terminal
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KR1020100107668A
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전재식
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에스케이플래닛 주식회사
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    • G06—COMPUTING; CALCULATING OR COUNTING
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information

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Abstract

The present invention provides the purchase recommendation information based on the location information of the current location where the customer is located in real time according to the request of the purchase recommendation information of the customer, so that the customer can easily determine the affiliated store to visit, and each affiliate store By providing more detailed sales information about the company's sales items, it is easy to decide which items to purchase. In addition, merchants provide customers with information on the items selected by the largest number of customers currently sold at the merchant. It relates to a user location-based purchase recommendation information providing system and method that can promote the merchant's main sales items.

Description

Purchase recommendation service system and method based on user's location}

The present invention relates to a system and a method for providing purchase recommendation information related to location information based on location information where a user is currently located. More specifically, the present invention relates to location information where a customer is currently located in response to a request for purchase recommendation information. Providing based on the purchase recommendation information to the customer's terminal in real time, it is easy for the customer to select the merchants to visit, and by recommending items with a high proportion of sales by sales item of each merchant, detailed purchase information to the customer It relates to a user location-based recommendation service system and method that can provide and improve the purchase satisfaction, and improve the reliability of the service.

In general, service industries, such as catering, develop mainly in communities or groups of similar types of industries. As a result, many restaurant operators have devised a variety of ways to attract customers to survive the fierce competition.

For example, there are means for distributing discount coupons free to customers who use their own restaurants or ordering food for free to customers who visit a predetermined number of times by providing mileage coupons. Such means are not limited to the catering industry, but are used in various ways from the standpoint of a store owner who wants to sell clothing and other items.

Recently, according to the development of communication technology, merchants related to the current location of the customer terminal transmit discount coupons to the customer terminal based on the current location of the customer terminal, and the user of the terminal uses the received discount coupon. In order to visit the affiliated store and present a discount coupon transmitted to the user's terminal to the affiliated store to obtain a discount.

In the case of a customer who is going to visit a merchant, competitive customer attraction information of a merchant that provides discount events or free services that meets its current conditions (current location, distance traveled, number of people, visit time, discount conditions, etc.) It would be advantageous to obtain the real time and to select a merchant with better conditions.

However, most merchants deal with one or more items, and even though the merchant has a good reputation, there are items with a relatively high customer satisfaction among the plurality of items, and there may be items that do not. Thus, even if the visited merchants with a good reputation, customer satisfaction with the purchased consumer goods may be lowered.

As such, in the case of simply recommending the affiliated store, since the information about the most sold items is not actually obtained among various consumer items sold by the affiliated store, there is a problem in that the user cannot determine the item to purchase. .

In addition, when purchasing items that are relatively poor in customer satisfaction among the items sold in the recommended affiliate stores, there is a problem that the purchase satisfaction is lowered and the reliability of the recommended service may be lowered.

The present invention for solving the above requirements, by extracting the sales proportion of each item from the sales of each affiliate based on the current location of the customer and the detailed sales information of the nearby merchants, by recommending the purchase items in the order of the largest sales ratio, The purpose of the present invention is to provide a more detailed purchase information to improve the purchase satisfaction, and to provide a customer location-based purchase recommendation information providing system and method that can improve the reliability of the purchase recommendation information providing service.

According to an aspect of the present invention for achieving the above object, after transmitting the purchase recommendation information request signal including the consumption items to the service device, the sales items of the sales portion of each of the merchants based on the current location with a large sales weight A user terminal provided with recommended purchase information; Receiving the purchase recommendation information request signal including the consumption item from the user terminal, extracting merchants handling the consumption item near the current location of the user, and requesting the transmission of sales information to the merchant terminal of the extracted merchants, Based on the sales information transmitted from the merchant terminals, the sales item having a high sales ratio is extracted from the sales of each affiliate store as a purchase recommendation item, and the purchase recommendation information including the affiliate store information and the purchase recommendation item of the affiliate store is extracted to the user terminal. A service device for transmitting; And a merchant terminal for receiving the request for the transmission of the sales information from the service device and transmitting the sales information including the sales information for each sale item to the service device.

On the other hand, according to another aspect of the present invention for achieving the above object, in the service device for communicating with the user terminal and the merchant terminal through a communication network, when the request for the provision of purchase recommendation information for the consumption items from the user terminal, A service request processing unit for requesting transmission of sales information to merchant terminals of each affiliate store, and receiving sales information including sales information for each item of sale from the merchant terminal; A database for storing and managing affiliate store information including the location, business type, menu, and contact information of the affiliate store; Extract the affiliates handling the service items requested for service from the user terminal from the database, collect the sales information transmitted from the extracted merchant terminals, and based on the sales information transmitted from each affiliate store, by item in the sales for each affiliate store A sales information processing unit which extracts a sales ratio and selects a recommended item for purchase in a large order; And a purchase recommendation information processing unit generating purchase recommendation information including the affiliated store information handling the consumption item requested by the user and the purchase recommendation item selected for each affiliated store, and providing the purchased recommendation information to the user terminal. Can be.

The apparatus may further include a message processing unit for generating a message about the selected recommended affiliate store and transmitting the message to the user terminal.

The sales information processing unit may extract a sales ratio for each item during a specific period of sales information transmitted from the affiliated store terminal, and select a plurality of purchase recommendation items in order of increasing sales ratio.

On the other hand, according to another aspect of the present invention for achieving the above object, a merchant terminal for receiving a request for transmission of sales information from a user terminal to transmit sales information including sales information for each item sold to the user terminal; And when the purchase recommendation information request signal including the consumption item is input, check the current location to extract the merchants handling the consumer goods in the vicinity of the current location, and request the transmission of sales information to the merchant terminal of the extracted merchants; A user displaying the purchase recommendation information including the merchant jumbo and the purchase recommendation item of the affiliate store by extracting a sales item having a high sales ratio from the sales of each affiliate store as a purchase recommendation item based on the sales information transmitted from the affiliate store terminals. A user location-based purchase recommendation information providing system including a terminal may be provided.

In addition, according to another aspect of the present invention for achieving the above object, a user input unit for receiving a purchase recommendation information service request for a consumer item from the user; Location information acquisition unit for checking the current location information; A storage unit for storing affiliate store information including a location, a business type, a menu, and a contact point of the affiliate store; When a purchase recommendation information service request for the consumption item is input through the user input unit, the affiliate store that handles the consumption item among the affiliated stores within a predetermined range from the current location by checking the current location through the location information acquisition unit; A service request processing unit extracting from a storage unit, requesting transmission of sales information to the extracted merchant terminals of each affiliate store, and receiving sales information including sales information for each sale item from the merchant terminal; A sales information processing unit which collects the sales information of the affiliated stores received by the service request processing unit and selects the recommended items in the order of the largest sales ratio from the sales for each affiliated store; A purchase recommendation information processing unit generating purchase recommendation information including the affiliated store information handling the consumption item requested by the user and the purchase recommendation item selected for each affiliated store; And a display unit displaying the purchase recommendation information.

Here, the location information acquisition unit may include at least one of a reception module for receiving a GPS signal, a reception module for receiving location information from an LBS server, a reception module for receiving base station location information, and a reception module for receiving a WiFi location information signal. It may include any one.

In addition, according to another aspect of the present invention for achieving the above object, after the purchase recommendation information request signal including the consumption item to the service device, the sales portion of the sales of each of the merchants based on the current location has a large sales ratio A user terminal receiving recommended recommendation information based on the item; Receiving the purchase recommendation information request signal including the consumption item from the user terminal, extracting merchants handling the consumption item near the user's current location, and extracting the merchant terminal of the extracted merchants from the user terminal information and requesting the service; A service device for requesting transmission of the purchase recommendation information together; And receiving sales information for each sale item from the stored merchant sales information, which is requested to transmit the purchase recommendation information from the service device, selects a sales item having a high sales ratio as a purchase recommendation item, and selects the merchant information and the recommendation item for the merchant. A user location-based purchase recommendation information providing system including; an affiliated store terminal generating purchase recommendation information including and transmitting to the user terminal may be provided.

The affiliated store terminal may store the user terminal information transmitted by the service device, generate the purchase recommendation information according to a period set by the user, and transmit the generated purchase recommendation information to the user terminal.

In addition, according to another aspect of the present invention for achieving the above object, a communication unit for communicating with the user terminal; An input unit for receiving sales information for each item sold by the manager; A storage unit storing sales information for each item of sale; A service request processing unit which receives a purchase recommendation information service request from the user terminal and transmits the purchase recommendation information generated according to the service request to the user terminal; When the purchase recommendation information service request is received through the service request processing unit, the sales information processing unit for extracting the sales information for each sales item stored in the storage unit to select the recommended items for purchase in the order of the largest sales ratio; And a purchase recommendation information processing unit for generating purchase recommendation information including the purchase recommendation item and the affiliated store information and providing the purchase recommendation information to the user terminal through the service request processing unit.

Here, the storage unit may store an application program for storing information of the user terminal that requested the purchase recommendation information, and generating the purchase recommendation information according to a period set by the user and transmitting the purchased recommendation information to the user terminal. .

On the other hand, according to another aspect of the present invention for achieving the above object, as a method for providing user location-based purchase recommendation information of a system in which a user terminal, a service device and a merchant terminal communicate over a communication network, (a) the user terminal Requesting a purchase recommendation information service by inputting service request information into the service device; (b) the service device confirming a current location of the user terminal; (c) extracting, by the service device, an affiliated store that handles a service item for consumption requested among affiliated stores corresponding to a current location of the user terminal; (d) requesting, by the service device, sales information from the extracted affiliated terminal of the affiliated store, and obtaining sales information from the affiliated store terminal; (e) The service apparatus extracts a sales ratio for each item from sales for each affiliate based on the sales information transmitted from each of the affiliated stores, selects a recommended item for purchase in the order of the largest sales ratio, and displays the affiliated store information and each affiliated store. Generating purchase recommendation information including purchase recommendation items; And (f) providing the generated recommended purchase recommendation information to the user terminal.

On the other hand, according to another aspect of the present invention for achieving the above object, as a method for providing user location-based purchase recommendation information of the service device to communicate with the user terminal, LBS server and merchant terminal through the trust network, (a) the user Receiving a request for purchase recommendation information service from the terminal; (b) confirming a current location of the user terminal through the LBS server; (c) extracting an affiliate store that handles a service item for consumption requested among affiliated stores corresponding to a current location of the user terminal; (d) requesting sales information from the extracted affiliated store's terminal, and obtaining sales information from the affiliated store's terminal; (e) Extracting the sales ratio of each item from the sales of each affiliated store based on the sales information transmitted from each affiliated store, and selecting the recommended items for purchase in the order of the largest sales ratio, and selecting the affiliated store information and the recommended items for each affiliated store. Generating purchase recommendation information including; And (f) providing the generated recommended purchase recommendation information to the user terminal. The method of providing user location based purchase recommendation information of a service device may be provided.

In addition, in the step (e), the sales ratio of each item during a specific period of the sales information may be extracted, and a plurality of recommended items may be selected in order of increasing sales ratio.

In the step (f), the generated recommendation recommendation information may be generated as a message and provided to the user terminal.

On the other hand, according to another aspect of the present invention for achieving the above object, (a) the user terminal receiving a purchase recommendation information service request for the consumption item; (b) checking the current location by the user terminal; (c) extracting, by the user terminal, merchants handling the consumption item among merchants within a predetermined range from the current location; (d) requesting, by the user terminal, sales information from the extracted affiliated store terminals; (e) transmitting, by the affiliated terminals, sales information including sales information for each item of sale to the user terminal; (f) The user terminal extracts the sales ratio of each item from the sales of each affiliated store based on the sales information transmitted from each affiliated store, and selects the recommended item to purchase in the order of the largest sales ratio, and the affiliated store information and each affiliated store. Generating purchase recommendation information including purchase recommendation items; And (g) displaying, by the user terminal, the purchase recommendation information to the user.

On the other hand, according to another aspect of the present invention for achieving the above object, (a) receiving a purchase recommendation information service request for the consumer items from the user; (b) identifying the current location; (c) extracting an affiliate store that handles the consumption item among affiliated stores within a predetermined range from the current location; (d) requesting sales information from the extracted affiliated store's terminal, and obtaining sales information from the affiliated store's terminal; (e) Extracting the sales ratio of each item from the sales of each affiliated store based on the sales information transmitted from each affiliated store, and selecting the recommended items for purchase in the order of the largest sales ratio, and selecting the affiliated store information and the recommended items for each affiliated store. Generating purchase recommendation information including; And (f) displaying the generated recommended purchase recommendation information. A method of providing purchase recommendation information of a user terminal may be provided.

In addition, according to another aspect of the present invention for achieving the above object, (a) the user terminal inputs the service request information to the service device to request the purchase recommendation information service; (b) the service device confirming a current location of the user terminal; (c) extracting, by the service device, an affiliated store that handles a service item for consumption requested among affiliated stores corresponding to a current location of the user terminal; (d) requesting the service device to transmit the purchase recommendation information to the extracted affiliated store terminal of the affiliated store together with user terminal information requesting the service; (e) The merchant terminal receiving the request for transmission of the purchase recommendation information from the service device extracts the sales information for each sale item from the stored merchant sales information, selects a sales item having a high sales ratio as the purchase recommendation item, and stores the merchant information and the corresponding information. Generating purchase recommendation information including purchase recommendation items of the affiliate store; And (f) providing the generated purchase recommendation information to the user terminal. A method of providing user location based purchase recommendation information of a service device may be provided.

In addition, according to another aspect of the present invention for achieving the above object, (a) receiving the transmission of the purchase recommendation information with the user terminal information requesting a service; (b) extracting sales information for each stored item and selecting the recommended items in order of sales ratio; (c) generating purchase recommendation information including the purchase recommendation item and merchant information; And (d) transmitting the purchase recommendation information to the user terminal requesting the service.

According to the present invention, from the customer's point of view, by being provided with purchase recommendation information vivid at the current location, the customer can easily determine the affiliated store to visit.

In addition, it is possible to provide more detailed purchase information to the customer, improve purchase satisfaction, and improve the reliability of the service.

In addition, the merchant can promote the merchant's flagship sales items by providing the customer with information of the items selected by the most customers among the items sold in the current merchant.

1 is a block diagram showing a functional block of a user location-based purchase recommendation information providing system according to an embodiment of the present invention.
2 is a block diagram illustrating a functional block of a service apparatus according to an embodiment of the present invention.
3 is a flowchart illustrating a user location-based purchase recommendation information providing method according to an embodiment of the present invention.
4 is a flowchart illustrating a method for providing user location based purchase recommendation information of a service device according to an exemplary embodiment of the present invention.
5 is a diagram illustrating a message indicating that purchase recommendation information has been received from a service device according to an embodiment of the present invention.
6 is a block diagram illustrating a functional block of a user terminal according to an embodiment of the present invention.
7 is a flowchart illustrating a method of providing user location based purchase recommendation information of a user terminal according to an exemplary embodiment of the present invention.
8 is a block diagram illustrating a functional block of an affiliated store terminal according to an embodiment of the present invention.
9 is a flowchart illustrating a method for providing user location-based purchase recommendation information of an affiliated store terminal according to an exemplary embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to the preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to the like elements throughout. Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing a functional block of a user location-based purchase recommendation information providing system according to an embodiment of the present invention.

Referring to Figure 1, the user location-based purchase recommendation information providing system 100 according to the present invention, the user terminal 110, the communication network 120, the service device 130, LBS (Location Based Service) server 140 And merchant terminals 160, 162, 164, and the like.

The user terminal 110 obtains purchase recommendation information by accessing the service device 130 through the communication network 120. Here, the user terminal 110 may be a mobile terminal such as a mobile phone or a PDA when the communication network 120 is a mobile communication network, and may be, for example, a computer terminal when the communication network 120 is a wired communication network such as the Internet or a PSTN. That is, the user terminal 110 includes both wired and wireless terminals. The user terminal 110 accesses the service device 130 and requests service information such as the name of the affiliated store currently being visited, or a consumption item to be purchased. And receive the purchase recommendation information corresponding to the service request information.

The communication network 120 may include a mobile communication network such as CDMA, WCDMA, or HSPA, a wired communication network such as the Internet and a PSTN, or a local area network such as Bluetooth or Zigbee.

In addition, the communication network 120 interconnects the user terminal 110, the service device 130, and the LBS server 140, and the communication network 120 also provides the service device 130 and the affiliated store terminals 160, 162, and 164. ) To interconnect them.

The service device 130 receives the sales information from the affiliated store terminals 160, 162, and 164 by communicating with the one or more affiliated store terminals 160, 162, and 164 through the communication network 120, and generates purchase recommendation information. Provided at 110.

The service device 130 receives service request information from the user terminal 110, extracts an affiliate store corresponding to the service request information, and requests transmission of sales information to each affiliate store. Subsequently, the service device 130 generates purchase recommendation information by collecting and organizing the sales information received from each of the affiliated store terminals 160, 162, and 164, and provides the generated purchase recommendation information to the user terminal 110, or transmits it. Based on the received sales information, the selected affiliated merchants are selected and the selected recommended affiliated stores and the purchase recommendation items of the affiliated stores are provided to the user terminal 110. In this case, the service device 130 extracts sales information for each sales item from the sales information received from each of the affiliated store terminals 160, 162, and 164, and sets an item having a large sales weight as a recommendation item.

The LBS server 140 identifies the current location of the user terminal 110 requesting the service and notifies the service device 130 of this.

Merchant terminal (160, 162, 164) is connected to the service device 130 through the communication network 120 and receives the sales information request message from the service device 130, sales information including the sales information for each sales item of the merchant To generate and transmit to the service device 130.

Merchant terminal (160, 162, 164) is installed with an application program for communicating with the service device 130, the customer attraction information request message is displayed from the service device 130, for example in the form of a pop-up (pop ?? up) You can enter sales information through the pop-up window. Merchant terminal (160, 162, 164) includes a PC, POS terminal and the like.

2 is a block diagram illustrating a functional block of a service apparatus according to an embodiment of the present invention.

2, the service device 130 according to the present invention includes a service request processor 210, a sales information processor 220, a message transmitter 230, a purchase recommendation information processor 240, a database 250, and the like. It includes.

The service request processing unit 210 may be implemented in the form of a web / wap server, and upon receiving a request for providing the purchase recommendation information on the consumption item from the user terminal 110, the service request processor 210 may be sold to the affiliated store terminals 160, 162, and 164 of each affiliate store. Request the transmission of information, and receives the sales information of the merchant including detailed sales information for each item sold from each of the merchant terminals 160, 162 and 164.

The sales information processing unit 220 extracts an affiliate store that handles consumption items requested for service from the user terminal 110 from the database 250 and transmits the sales information transmitted from the extracted affiliate store terminals 160, 162 and 164. Collect and organize. The sales information processing unit 220 extracts the sales ratio of each item from the sales of each affiliate based on the sales information transmitted from each affiliate, and selects the recommended items in the order of the largest sales ratio.

The message transmitter 230 transmits the SMS and MMS message related to the purchase recommendation information to the user terminal 110 in association with the communication network 120.

The purchase recommendation information processing unit 240 extracts the affiliated store information from the database 250 based on the service request information received from the user terminal 110, or the affiliated store terminals 160, 162, and 164 of the affiliated stores included in the current location. The sales information request message is transmitted through the service request processing unit 210.

In addition, the purchase recommendation information processing unit 240 collects purchase recommendation items for each affiliated store selected by the sales information processing unit 220, generates purchase recommendation information including the affiliated store information and purchase recommendation items for each affiliate store, and generates the purchased purchase. The recommendation information is transmitted to the user terminal 110 through the message transmitter 230.

Database 250 is a merchant DB to store and manage the merchant information, such as the location, industry, menu, merchant (or merchant owner) contact number for the merchant, and the map DB and user location based on the map to store a specific area It includes a user DB for storing and managing subscriber information of users subscribed to the purchase recommendation information providing service.

3 is a flowchart illustrating a user location-based purchase recommendation information providing method according to an embodiment of the present invention.

3, the user terminal 110 is connected to the service device 130 through the communication network 120, for example, consumption items; The service request information including Korean food is input (S310).

In this case, the user terminal 110 may also select whether it is a simple request or a recommendation request.

Thus, the service device 130 receives the information on the current location of the user terminal 110 from the LBS server 140 to check the current location of the user terminal 110 (S320).

In this case, the service device 130 may optionally receive current location information, for example, "Shinchon Station" from the user terminal 110.

Subsequently, the service device 130 searches the database 250 to extract affiliated stores that handle consumer items (eg, Korean food) among the affiliated stores located near the current location (eg, Sinchon Station) of the user terminal 110 ( S330).

Subsequently, the service device 130 transmits the sales information request message to the extracted affiliated store terminals 160, 162 and 164 (S340).

In some cases, the sales information request message may be transmitted in a text message to the extracted contact point of the merchant. In this case, the sales information includes sales for each item sold by the affiliated store, and may request to input sales information for a predetermined period of three days, one week, one month, and the like.

Accordingly, the affiliated store terminals 160, 162, and 164 transmit sales information including sales for each item sold by the affiliated store to the service device 130 during the requested period (S350).

Subsequently, the service device 130 extracts the sales ratio of each item from the sales of each affiliate based on the sales information transmitted from each affiliate store, and selects the recommended items in order of the largest sales ratio. The service device 130 generates purchase recommendation information including affiliated store information and recommendation items for each affiliated store (S360). Here, when there are two or more purchase recommendation items for each franchise, it is also possible to arrange the purchase recommendation items of the affiliated stores in the form of a list according to the sales ranking and provide them as purchase recommendation information. In addition, the first screen of the purchase recommendation information displays only the merchant and the first item of sales of the affiliated store, and if the user selects a particular affiliated store, it is also possible to provide the list of items sold in the affiliated store according to the sales rank. Do.

Subsequently, the service device 130 displays the purchase recommendation information including the selected merchant's name, purchase recommendation item list, location, and the like in the form of a message such as SMS or MMS, an image (picture), a video, and the like. (S370).

Here, the service device 130 may transmit additional information such as discount coupons and events that can be used in each affiliate store. In addition, when the user terminal 110 selects any one of the affiliated stores included in the text message, the selection information is transmitted to the service device 130 through the URL, and the service device 130 sends the discount coupon of the selected affiliated store to the user terminal. And transmits the selection message to the selected affiliated store.

On the other hand, the above description illustrates a case in which the user requests the purchase recommendation information for a particular consumption item (Korean), but after the user inputs information such as the name and location of a particular affiliated store, the purchase recommendation information of the affiliated store. It is also possible to request. In this case, the service device 130 may provide the purchase recommendation information by displaying the sale items of the affiliated store selected by the user in the form of a list according to the sales rank.

4 is a flowchart illustrating a method for providing user location based purchase recommendation information of a service device according to an exemplary embodiment of the present invention.

Referring to FIG. 4, the service device 130 according to the present invention first receives a request for purchase recommendation information from the user terminal 110 (S402).

The service device 130 checks the current location of the user terminal 110 through the LBS server 140 (S404).

Subsequently, the service device 130 extracts an affiliate store that handles a service item for which a service is requested from among affiliated stores corresponding to the current location of the user terminal 110 (S406).

Subsequently, the service device 130 requests sales information from the affiliated store terminals 160, 162 and 164 of the extracted affiliate store, and obtains the sales information from the corresponding affiliated store terminals 160, 162 and 164 (S408).

Subsequently, the service device 130 selects purchase recommendation items in the order of the largest sales ratio from the sales for each affiliate based on the sales information transmitted by each affiliate. The service device 130 generates purchase recommendation information including affiliate store information and recommendation items for each affiliate store (S410). Here, the sales information transmitted by each affiliate includes the sales for each item sold by the affiliated store, and it is possible to use the sales information for a predetermined period such as the last three days, one week, and one month.

Subsequently, the service device 130 provides the generated recommendation recommendation information to the user terminal 110 (S412).

In this case, the service device 130 may generate the generated purchase recommendation information in the form of an SMS message, an MMS message, an image (picture), a video, and the like, and provide the generated purchase recommendation information to the user terminal 110. Thus, as shown in FIG. 5, the user terminal 110 displays the purchase recommendation information in the form of a received message on the screen, and the user can confirm the purchase recommendation information through the received message. FIG. 5 is a diagram illustrating a message indicating that recommended purchase recommendation information has been received from a service device according to an embodiment of the present invention.

Meanwhile, the purchase recommendation information providing service according to the present invention may also be provided through a user terminal communicating with the affiliated store terminals 160, 162, and 164 through a communication network.

6 is a block diagram illustrating a functional block of a user terminal according to an embodiment of the present invention.

The user terminal 600 includes a communication unit 610 for communicating with an affiliated store terminal, an input unit 670 and a display unit 680 for user input / output, a storage unit 630 for storing affiliate store information, and a service request processing unit ( 620, a location information acquisition unit 640, a sales information processing unit 660, and a purchase recommendation information providing unit 650.

The input unit 670 receives a purchase recommendation information service request for a consumption item from a user.

The location information acquisition unit 640 may obtain current location information of the user terminal 600. In this case, the location information acquisition unit 640 may apply a GPS module, and receive location information from an LBS server, or calculate location information using base station information, WiFi location positioning technology, or the like. Various techniques can be applied.

The storage unit 630 stores affiliated store information including a location, a business type, a menu, and a contact point of the affiliated store.

The service request processor 620 checks the current position through the location information acquisition unit 640 when the input of the purchase recommendation information on the consumption item is received through the input unit 670. The service request processing unit 620 extracts an affiliate store that handles the consumption item among the affiliate stores within a predetermined range from the current location from the storage unit 630, and requests transmission of the sales information to the extracted affiliate store terminals. Thereafter, receiving sales information including sales information for each item sold from the merchant terminal.

The sales information processing unit 660 extracts the sales ratio of each item from the sales of each affiliate based on the sales information transmitted from each affiliate, and selects the recommended items in the order of the largest sales ratio.

The purchase recommendation information providing unit 650 generates purchase recommendation information including purchase recommendation items selected for each affiliate store. Here, the purchase recommendation information may include the merchant's name, location, contact information, etc., and may also include customer attraction information such as sales items, prices, and discount contents.

The display unit 680 displays purchase recommendation information.

7 is a flowchart illustrating a method of providing user location based purchase recommendation information of a user terminal according to an exemplary embodiment of the present invention.

The user terminal 600 receives a purchase recommendation information service request for a consumption item from the user through the input unit 670 (S702).

Thus, the location information acquisition unit 640 checks the current location of the user terminal 600 (S704). In this case, the location information acquisition unit 640 may apply a GPS module, and receive location information from an LBS server, or calculate location information using base station information, WiFi location positioning technology, or the like. Various techniques can be applied.

The service request processing unit 620 extracts an affiliate store that handles the input consumer items among the affiliate stores within a predetermined range from the current location of the user terminal 600 (S706).

The service request processing unit 620 requests sales information from the extracted merchant terminal of the affiliated store, and obtains sales information from the affiliated store terminal (S708).

The sales information processing unit 660 extracts the sales ratio of each item from the sales of each affiliate based on the sales information transmitted from each affiliate store, and then selects the recommended items in the order of the highest sales ratio and then selects the affiliate information and the recommended items for each affiliate store. It generates purchase recommendation information including a (S710).

The generated purchase recommendation information may be displayed to the user through the display unit 680.

As described above, the user terminal 600 obtains its current location information, receives sales information from the merchant terminals 160, 162, and 164, and sells each affiliate based on the sales information transmitted from each affiliate store. We can extract the sales ratio by item and select the recommended items in order of the highest sales ratio.

On the other hand, the purchase recommendation service according to the present invention can also provide a user terminal and the service device centered around the merchant terminal to communicate through a communication network.

8 is a block diagram schematically illustrating a functional configuration of an affiliated store terminal according to another embodiment of the present invention.

Referring to FIG. 8, the affiliated store terminal 800 according to another embodiment of the present invention may include a communication unit 610, a service request processing unit 820, a storage unit 830, a purchase recommendation information providing unit 840, and sales information. It includes a processor 850, an input unit 860, a display unit 870, and the like.

The communication unit 810 communicates with the user terminal 110, the service device 130, the LBS server 140, and the like through the communication network 120.

The input unit 860 receives various data from the manager. Here, the manager may input sales information for each item of the affiliated store through the input unit 860.

The storage unit 830 stores sales information for each input item. In addition, an application for providing purchase recommendation information to the user terminal 110 may be stored.

The service request processor 820 receives the purchase recommendation information service request from the service device 130 or the user terminal 110, and transmits the purchase recommendation information generated according to the service request to the user terminal 110.

When the sales recommendation information service request is received through the service request processor 820, the sales information processing unit 850 extracts sales information for each sales item stored in the storage unit 830, and selects the purchase recommendation items in order of increasing sales ratio. do.

The purchase recommendation information providing unit 840 generates purchase recommendation information including the purchase recommendation item selected by the sales information processing unit 850 and affiliated store information and transmits it to the user terminal (S110). Here, the affiliated store information may include the name, location, contact information, etc. of the affiliated store, and may also include customer attraction information such as sales items, prices, and discount contents.

The display unit 870 displays the progress of the purchase recommendation information providing service or the sales status of the affiliated store.

9 is a flowchart illustrating a method for providing user location-based mall information of an affiliated store terminal according to another exemplary embodiment of the present invention.

First, the user terminal 110 requests a purchase recommendation information service (910). Here, the user terminal 110 may provide the consumption item information to be consumed together.

Thus, the service device 130 checks the current location of the user terminal 110 (S920).

Subsequently, the service device 130 extracts affiliated stores that handle consumption items among affiliated stores near the current location of the user terminal 110 (S930).

Subsequently, the service device 130 transmits the information of the user terminal 110 and the purchase recommendation information service request to the extracted affiliated store terminals 800 (S940).

Subsequently, the affiliated store terminal 800 selects purchase recommendation items in order of increasing sales ratio from the previously stored sales information for each sale item and generates purchase recommendation information (S960). Here, the purchase recommendation information may include the name, location, contact information, etc. of the affiliated store, and may also include customer attraction information such as sales items, prices, and discount contents.

The affiliated store terminal 800 transmits the generated purchase recommendation information to the user terminal 110 (S970). Here, the purchase recommendation information may be transmitted in the form of messages such as SMS, MMS, images (pictures), videos, and the like.

Meanwhile, the affiliated store terminal 800 may periodically generate purchase recommendation information and transmit it to the user terminal 110 at the request of the user terminal 110.

In addition, the user terminal 110 may request the merchant recommendation information service directly from the merchant terminal 800 without passing through the service device 130.

Here, the affiliated store terminal 600 may report the details of providing the purchase recommendation information service to the user terminal 110 to the service device 130 periodically. Accordingly, the service device 130 may calculate the relaying cost for the user connecting to the affiliated store for using the purchase recommendation information service according to a predetermined contract rate. Meanwhile, based on the user location of the service device according to the present invention. The method of providing purchase recommendation information can be recorded as a program in a computer-readable medium such as a CD or a USB memory.

As described above, according to the present invention, in accordance with a request for purchase recommendation information of the customer, the purchase recommendation information based on the location information of the current location of the customer is provided to the terminal of the customer in real time, so that the customer can easily determine the affiliate store to visit. In addition, by providing detailed sales information on each merchant's items, it is possible to easily decide which items to purchase. In addition, merchants can select the items selected by the largest number of customers currently sold at the merchant. By providing the information to the customer, it is possible to realize a user location-based purchase recommendation information providing system and method for promoting the merchant's main selling items.

It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the present invention as defined by the following claims and their equivalents. Only. The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

The present invention provides a merchant with a high sales ratio for each affiliate by using a communication network to the terminal of the customer, so that the customer can easily determine the affiliated store to visit, and more detailed sales items of each affiliated store. By providing the sales information, it is easy to decide which items to purchase. In addition, the merchant promotes the merchant's main sales items by providing the customer with information on the items selected by the largest number of customers sold at the current merchant. It can be used in the field of communication network to enable it, and also in the field of communication devices for transmitting and receiving sales information and the like.

100: user location based purchase recommendation information providing system
110: user terminal 120: communication network
130: service device 140: LBS server
150: merchant terminal 210: service request processing unit
220: sales information processing unit 230: message transmission unit
240: purchase recommendation information processing unit 250: database
600: user terminal 610: communication unit
620: service request processing unit 630: storage unit
640: location information acquisition unit 650: purchase recommendation information provider
660: sales information processing unit 670: input unit
680: display unit 800: merchant terminal
810: communication unit 820: service request processing unit
830: storage unit 840: purchase recommendation information provider
850: sales information processing unit 860: input unit
870 display unit

Claims (17)

A user terminal which transmits a purchase recommendation information request signal including a consumption item to a service device, and receives recommended recommendation information based on a sales item having a large sales weight in sales of each affiliate store based on the current location;
Receiving the purchase recommendation information request signal including the consumption item from the user terminal, extracting merchants handling the consumption item near the current location of the user, and requesting the transmission of sales information to the merchant terminal of the extracted merchants, Based on the sales information transmitted from the merchant terminals, the sales item having a high sales ratio is extracted from the sales of each affiliate store as a purchase recommendation item, and the purchase recommendation information including the affiliate store information and the purchase recommendation item of the affiliate store is extracted to the user terminal. A service device for transmitting; And
An affiliated store terminal that receives a request for transmission of sales information from the service device and transmits sales information including sales information for each sale item to the service device;
User location-based purchase recommendation information providing system comprising a. When a request for providing purchase recommendation information on a consumption item is requested from a user terminal, a service request processing unit requesting transmission of sales information to an affiliated store terminal of each affiliated store and receiving sales information including sales information for each item sold from the affiliated store terminal. ;
A database for storing and managing affiliate store information including the location, business type, menu, and contact information of the affiliate store;
Extract the affiliates handling the service items requested for service from the user terminal from the database, collect the sales information transmitted from the extracted merchant terminals, and based on the sales information transmitted from each affiliate store, by item in the sales for each affiliate store A sales information processing unit which extracts a sales ratio and selects a recommended item for purchase in a large order; And
A purchase recommendation information processing unit generating purchase recommendation information including the affiliated store information handling the consumption item requested by the user and the purchase recommendation item selected for each affiliated store, and providing the purchase recommendation information to the user terminal;
Service device comprising a. The method of claim 2,
A message processing unit for generating a message about the selected recommended affiliated store and transmitting the message to the user terminal;
The service device further comprises. The method of claim 2,
The sales information processing unit extracts a sales ratio of each item during a specific period of the sales information transmitted from the affiliated store terminal, and selects a plurality of recommended items in order of the sales ratio is large. An affiliated store terminal that receives a request for transmission of sales information from a user terminal and transmits sales information including sales information for each sale item to the user terminal; And
When the purchase recommendation information request signal including the consumption item is input, the current location is checked to extract merchants handling the consumption item in the vicinity of the current location, and request the transmission of sales information to the merchant terminal of the extracted merchants, A user terminal displaying purchase recommendation information including affiliated store jumbo and purchase recommendation items of the affiliated store by extracting a sale item having a high sales ratio from the sales of each affiliated store as a purchase recommendation item based on the sales information transmitted from the affiliated store terminals. ;
User location-based purchase recommendation information providing system comprising a. A user input unit for receiving a purchase recommendation information service request for a consumption item from a user;
Location information acquisition unit for checking the current location information;
A storage unit for storing affiliate store information including a location, a business type, a menu, and a contact point of the affiliate store;
When a purchase recommendation information service request for the consumption item is input through the user input unit, the affiliate store that handles the consumption item among the affiliated stores within a predetermined range from the current location by checking the current location through the location information acquisition unit; A service request processing unit extracting from a storage unit, requesting transmission of sales information to the extracted merchant terminals of each affiliate store, and receiving sales information including sales information for each sale item from the merchant terminal;
A sales information processing unit which collects the sales information of the affiliated stores received by the service request processing unit and selects the recommended items in the order of the largest sales ratio from the sales for each affiliated store;
A purchase recommendation information processing unit generating purchase recommendation information including the affiliated store information handling the consumption item requested by the user and the purchase recommendation item selected for each affiliated store; And
A display unit displaying the purchase recommendation information;
Lt; / RTI > The method of claim 6,
The location information acquisition unit,
And at least one of a receiving module for receiving a GPS signal, a receiving module for receiving location information from an LBS server, a receiving module for receiving base station location information, and a receiving module for receiving a WiFi location information signal. The user terminal. A user terminal which transmits a purchase recommendation information request signal including a consumption item to a service device, and receives recommended recommendation information based on a sales item having a large sales weight in sales of each affiliate store based on the current location;
Receiving the purchase recommendation information request signal including the consumption item from the user terminal, extracting merchants handling the consumption item near the user's current location, and extracting the merchant terminal of the extracted merchants from the user terminal information and requesting the service; A service device for requesting transmission of the purchase recommendation information together; And
Receiving a request for transmission of purchase recommendation information from the service device, extracts sales information for each sale item from previously stored affiliate store sales information, selects a sales item having a high sales ratio as a purchase recommendation item, and includes the affiliate store information and the purchase recommendation item of the affiliate store. Merchant store terminal for generating purchase recommendation information to transmit to the user terminal;
User location-based purchase recommendation information providing system comprising a. A communication unit for communicating with a user terminal;
An input unit for receiving sales information for each item sold by the manager;
A storage unit storing sales information for each item of sale;
A service request processing unit which receives a purchase recommendation information service request from the user terminal and transmits the purchase recommendation information generated according to the service request to the user terminal;
When the purchase recommendation information service request is received through the service request processing unit, the sales information processing unit for extracting the sales information for each sales item stored in the storage unit to select the recommended items for purchase in the order of the largest sales ratio; And
A purchase recommendation information processing unit generating purchase recommendation information including the purchase recommendation item and affiliated store information and providing the purchase recommendation information to a user terminal through the service request processing unit;
Merchant terminal comprising a. (a) a user terminal inputting service request information into the service device to request a purchase recommendation information service;
(b) the service device confirming a current location of the user terminal;
(c) extracting, by the service device, an affiliated store that handles a service item for consumption requested among affiliated stores corresponding to a current location of the user terminal;
(d) requesting, by the service device, sales information from the extracted affiliated terminal of the affiliated store, and obtaining sales information from the affiliated store terminal;
(e) The service apparatus extracts a sales ratio for each item from sales for each affiliate based on the sales information transmitted from each of the affiliated stores, selects a recommended item for purchase in the order of the largest sales ratio, and displays the affiliated store information and each affiliated store. Generating purchase recommendation information including purchase recommendation items; And
(f) providing the generated recommended purchase recommendation information to the user terminal;
User location-based purchase recommendation information providing method comprising a. (a) receiving a request for purchase recommendation information service from a user terminal;
(b) checking a current location of the user terminal through a location acquisition server;
(c) extracting an affiliate store that handles a service item for consumption requested among affiliated stores corresponding to a current location of the user terminal;
(d) requesting sales information from the extracted affiliated store's terminal, and obtaining sales information from the affiliated store's terminal;
(e) Extracting the sales ratio of each item from the sales of each affiliated store based on the sales information transmitted from each affiliated store, and selecting the recommended items for purchase in the order of the largest sales ratio, and selecting the affiliated store information and the recommended items for each affiliated store. Generating purchase recommendation information including; And
(f) providing the generated purchase recommendation information to the user terminal;
User location-based purchase recommendation information providing method of a service device comprising a. The method of claim 11,
In the step (e), the sales ratio of each item for a specific period of the sales information is extracted, and the plurality of purchase recommendation items are selected according to the order in which the sales ratio is large. How to provide referral information. The method of claim 11,
In the step (f), the user recommendation-based purchase recommendation information providing method of the service device, characterized in that for generating the generated recommended purchase recommendation information as a message to the user terminal. (a) receiving, by the user terminal, a request for purchase recommendation information service on a consumption item;
(b) checking the current location by the user terminal;
(c) extracting, by the user terminal, merchants handling the consumption item among merchants within a predetermined range from the current location;
(d) requesting, by the user terminal, sales information from the extracted affiliated store terminals;
(e) transmitting, by the affiliated terminals, sales information including sales information for each item of sale to the user terminal;
(f) The user terminal extracts the sales ratio of each item from the sales of each affiliated store based on the sales information transmitted from each affiliated store, and selects the recommended item to purchase in the order of the largest sales ratio, and the affiliated store information and each affiliated store. Generating purchase recommendation information including purchase recommendation items; And
(g) displaying, by the user terminal, the purchase recommendation information to the user;
User location-based purchase recommendation information providing method comprising a. (a) receiving a request for purchasing recommendation information service on a consumption item from a user;
(b) identifying the current location;
(c) extracting an affiliate store that handles the consumption item among affiliated stores within a predetermined range from the current location;
(d) requesting sales information from the extracted affiliated store's terminal, and obtaining sales information from the affiliated store's terminal;
(e) Extracting the sales ratio of each item from the sales of each affiliated store based on the sales information transmitted from each affiliated store, and selecting the recommended items for purchase in the order of the largest sales ratio, and selecting the affiliated store information and the recommended items for each affiliated store. Generating purchase recommendation information including; And
(f) displaying the generated recommended purchase recommendation information;
Location-based purchase recommendation information providing method of the user terminal comprising a. (a) a user terminal inputting service request information into the service device to request a purchase recommendation information service;
(b) the service device confirming a current location of the user terminal;
(c) extracting, by the service device, an affiliated store that handles a service item for consumption requested among affiliated stores corresponding to a current location of the user terminal;
(d) requesting the service device to transmit the purchase recommendation information to the extracted affiliated store terminal of the affiliated store together with user terminal information requesting the service;
(e) The merchant terminal receiving the request for transmission of the purchase recommendation information from the service device extracts the sales information for each sale item from the stored merchant sales information, selects a sales item having a high sales ratio as the purchase recommendation item, and stores the merchant information and the corresponding information. Generating purchase recommendation information including purchase recommendation items of the affiliate store; And
(f) providing the generated purchase recommendation information to the user terminal;
User location based purchase recommendation information providing method of a service device including a (a) receiving the transmission of the purchase recommendation information together with the user terminal information requesting the service;
(b) extracting sales information for each stored item and selecting the recommended items in order of sales ratio;
(c) generating purchase recommendation information including the purchase recommendation item and merchant information; And
and (d) transmitting the purchase recommendation information to the user terminal requesting the service.
KR1020100107668A 2010-11-01 2010-11-01 Purchase recommendation service system and method based on user's location KR20120087202A (en)

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP2896009A4 (en) * 2012-09-13 2016-03-09 Coupons Com Inc Generating a score for a coupon campaign
KR20160044109A (en) * 2014-10-14 2016-04-25 김진국 System and Method for Location Based Mediation of Transaction using App
KR20210033709A (en) 2019-09-19 2021-03-29 최원준 Mobile marketing system for local store

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP2896009A4 (en) * 2012-09-13 2016-03-09 Coupons Com Inc Generating a score for a coupon campaign
KR20160044109A (en) * 2014-10-14 2016-04-25 김진국 System and Method for Location Based Mediation of Transaction using App
KR20210033709A (en) 2019-09-19 2021-03-29 최원준 Mobile marketing system for local store

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