CN112767025B - Advertisement program list delivery method and system - Google Patents
Advertisement program list delivery method and system Download PDFInfo
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- CN112767025B CN112767025B CN202110062554.4A CN202110062554A CN112767025B CN 112767025 B CN112767025 B CN 112767025B CN 202110062554 A CN202110062554 A CN 202110062554A CN 112767025 B CN112767025 B CN 112767025B
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Abstract
The application relates to a method and a system for putting advertisement program list, which belong to the technical field of computers, and the method comprises the following steps: receiving a setting request of an advertisement program list, and creating a circulation play list and a timing play list; acquiring at least one cyclic play program, and sequentially adding the cyclic play program to the cyclic play list; acquiring at least one timed play program, and adding the timed play program to the timed play list; setting a timing period and a playing priority of the timing play list and a playing priority of the cyclic play list; and sending the timed play list and the cyclic play list to a display terminal so as to enable the display terminal to play the advertising program. By adopting the method and the device, the setting process of the advertisement program list can be simplified, and the time cost and the labor cost in the putting process of the advertisement program list are reduced.
Description
Technical Field
The present disclosure relates to the field of computer technologies, and in particular, to a method and a system for delivering an advertisement program.
Background
With the rapid development of electronic information technology and semiconductor technology, the advertisement delivery form is changed to a great extent, and the traditional forms of the original distribution leaflet, the attached poster and the newspaper are gradually converted into electronization and informatization. Wherein, put the advertisement on the electronic display screen, it is the next more common advertisement putting form.
In the whole putting process, a merchant can firstly arrange an electronic display screen in a designated area and establish communication connection between the electronic display screen and an advertisement putting server. And then, the merchant can set the program list required to be played on the electronic display screen on the advertisement putting server, one program list can contain advertisement contents of one or more advertisements, and the advertisement putting server can send the set program list to the electronic display screen so that the electronic display screen plays the advertisement contents according to the program list. Or, the merchant can set the program on the control terminal, and then send the set program to the advertisement putting server for storage, and when the advertisement is put, the advertisement putting server can directly send the stored program to the electronic display screen.
In carrying out the present application, the inventors have found that the above-described technique has at least the following problems:
when setting a program, a merchant generally adds advertisement contents of each advertisement (also called a program) one by one in the program, and then sets the playing time of each advertisement content, so that each advertisement needs to be set, the operation is complex, and when adjusting the program, the merchant also needs to open attribute information of each program of the program, and sets the playing time needed to be adjusted in the program, the process is complex, and the consumed time cost and labor cost are high.
Disclosure of Invention
In order to simplify the setting process of the advertisement program list and reduce the time cost and the labor cost in the putting process of the advertisement program list, the embodiment of the application provides a method and a system for putting the advertisement program list. The technical scheme is as follows:
in a first aspect, an embodiment of the present application provides a method for delivering an advertisement program, where the method includes:
receiving a setting request of an advertisement program list, and creating a circulation play list and a timing play list;
acquiring at least one cyclic play program, and sequentially adding the cyclic play program to the cyclic play list;
acquiring at least one timed play program, and adding the timed play program to the timed play list;
setting a timing period and a playing priority of the timing play list and a playing priority of the cyclic play list;
and sending the timed play list and the cyclic play list to a display terminal so as to enable the display terminal to play the advertising program.
Based on the technical scheme, the setting of the advertisement program list is adjusted to the setting of the two lists of the circulating play list and the timing play list, and the setting of the play time of each advertisement program is adjusted to the setting of the timing time interval of the timing play list only, so that the setting process of the advertisement program list can be simplified, and the time cost and the labor cost in the putting process of the advertisement program list can be reduced.
Optionally, the displaying the advertisement program by the display terminal includes:
and the display terminal plays the advertisement programs in the list with the highest playing priority in the timing play list and the circulating play list at the same time.
Based on the technical scheme, through setting of the playing priority, the advertisement programs to be played at each moment can be determined, so that the situation that a plurality of advertisement programs conflict with each other at the same moment can be avoided.
Optionally, the sending the timed playlist and the cyclic playlist to a display terminal includes:
generating a day mode program list based on the timing play list and the cyclic play list, and sending the day mode program list to a display terminal, wherein advertisement programs corresponding to a plurality of time periods in one day are arranged in the day mode program list, the timing time periods in the time periods correspond to the timing play programs, and other time periods in the time periods correspond to the cyclic play programs.
Based on the technical scheme, the advertisement program list is set in the form of the daily mode program list, so that the advertisement program list can be conveniently set and reused.
Optionally, there are a plurality of timed play lists, and each timed play list corresponds to a different play priority.
Based on the technical scheme, the playing time setting of a plurality of timed playing programs can be orderly realized by utilizing a plurality of timed playing lists, and the mutual conflict of the playing time among a plurality of advertisement programs can be effectively avoided.
Optionally, the method further comprises:
when a time period adjustment request of a time playing program is received, determining a time playing list to which the time playing program belongs;
determining a play priority Na level of the timing play list and resetting timing period information of the timing play list;
and sending the timing period information and the Na level to a display terminal so that the display terminal replaces the timing period information corresponding to the Na level.
Based on the above technical solution, the advertisement program in the timed playlist is determined by using the playing priority, and even if the list identifier of the timed playlist cannot be obtained at the display terminal (for example, after the timed playlist and the cyclic playlist have been fused to generate the advertisement program list), the timing period of the advertisement program in the corresponding list can be adjusted.
Optionally, the method further comprises:
when a deletion request of a timing play list is received, determining a play priority Nb level of the timing play list;
and sending a play period clearing instruction carrying Nb level to the display terminal so as to enable the display terminal to clear timing period information corresponding to the Nb level.
Based on the technical scheme, the advertisement programs in the timing play list are determined by using the play priority, and even if the list identification of the timing play list cannot be acquired at the display terminal (for example, after the timing play list and the circulating play list are fused to generate the advertisement program list), the advertisement programs in the corresponding list can be deleted.
Optionally, the method further comprises:
when a replacement request of a cyclic play program is received, updating the cyclic play list according to the cyclic play program to be replaced, and sending the updated cyclic play list to the display terminal so that the display terminal updates all the cyclic play programs;
when receiving the advertisement program resetting request, resetting the playing priority of the cyclic play list, and sending the list identification of the cyclic play list and the reset playing priority to the display terminal so as to enable the display terminal to delete all the timed playing programs.
Based on the technical scheme, the two different effects of reserving the timed play program, updating only the cyclic play program and updating the cyclic play program and deleting all the timed play programs can be realized through simple adjustment of the operation of the cyclic play list.
In a second aspect, an embodiment of the present application further provides a delivery system of an advertisement program, where the system includes an advertisement delivery server and a display terminal, and the advertisement delivery server is configured to:
receiving a setting request of an advertisement program list, and creating a circulation play list and a timing play list;
acquiring at least one cyclic play program, and sequentially adding the cyclic play program to the cyclic play list;
acquiring at least one timed play program, and adding the timed play program to the timed play list;
setting a timing period and a playing priority of the timing play list and a playing priority of the cyclic play list;
and sending the timed play list and the cyclic play list to the display terminal so as to enable the display terminal to play the advertising program.
The display terminal is used for:
and playing the advertisement programs in the list with the highest playing priority in the timed play list and the circulating play list at the same time.
Optionally, the advertisement delivery server is specifically configured to:
generating a day-mode program list based on the timing play list and the cyclic play list, and sending the day-mode program list to a display terminal, wherein advertisement programs corresponding to a plurality of time periods in one day are arranged in the day-mode program list, the timing time periods in the time periods correspond to the timing play programs, and other time periods in the time periods except the timing time periods correspond to the cyclic play programs.
Optionally, there are a plurality of timed play lists, and each timed play list corresponds to a different play priority.
Optionally, the advertisement delivery server is further configured to:
when a time period adjustment request of a time playing program is received, determining a time playing list to which the time playing program belongs;
determining a play priority Na level of the timing play list and resetting timing period information of the timing play list;
and sending the timing period information and the Na level to a display terminal so that the display terminal replaces the timing period information corresponding to the Na level.
Optionally, the advertisement delivery server is further configured to:
when a deletion request of a timing play list is received, determining a play priority Nb level of the timing play list;
and sending a play period clearing instruction carrying Nb level to the display terminal so as to enable the display terminal to clear timing period information corresponding to the Nb level.
Optionally, the advertisement delivery server is further configured to:
when a replacement request of a cyclic play program is received, updating the cyclic play list according to the cyclic play program to be replaced, and sending the updated cyclic play list to the display terminal so that the display terminal updates all the cyclic play programs;
when receiving the advertisement program resetting request, resetting the playing priority of the cyclic play list, and sending the list identification of the cyclic play list and the reset playing priority to the display terminal so as to enable the display terminal to delete all the timed playing programs.
In a third aspect, a network device is provided, where the network device includes a processor and a memory, where the memory stores at least one instruction, at least one program, a set of codes, or a set of instructions, where the at least one instruction, the at least one program, the set of codes, or the set of instructions are loaded and executed by the processor to implement the method for delivering an advertisement program according to the first aspect.
In a fourth aspect, there is provided a computer readable storage medium having stored therein at least one instruction, at least one program, a set of codes or a set of instructions, the at least one instruction, the at least one program, the set of codes or the set of instructions being loaded and executed by a processor to implement the method of delivering an advertising program as described in the first aspect.
In summary, the present application has the following beneficial effects:
by adopting the method for putting the advertisement program list, when the advertisement program list is set, a circulation play list and a timing play list are respectively established, the circulation play program and the timing play program are respectively added into the corresponding lists, and the generation of the advertisement program list is completed through setting the play priority and the timing time interval of the timing play list. In this way, the setting of the advertisement program list is adjusted to the setting of the two lists of the cyclic play list and the timing play list, and the setting of the play time of each advertisement program is adjusted to the setting of the timing time interval of the timing play list only, so that the setting process of the advertisement program list can be simplified, and the time cost and the labor cost in the putting process of the advertisement program list can be reduced.
And the time attributes of the cyclic play list and the timing play list are separated from the program content, and one cyclic play list and the timing play list can achieve the effect of recycling by setting different time attributes for a plurality of times.
Drawings
FIG. 1 is a schematic diagram of a delivery system architecture of an advertisement program in an embodiment of the present application;
FIG. 2 is a schematic diagram of a delivery system architecture of an advertisement program in an embodiment of the present application;
FIG. 3 is a flowchart of a method for delivering an advertisement program in an embodiment of the present application;
fig. 4 is an interface schematic diagram of a day mode program in an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the present application will be further described in detail with reference to fig. 1 to 4 and the embodiments. It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the present application.
The embodiment of the application provides a method for putting an advertisement program list, which can be applied to an advertisement putting system shown in fig. 1, is mainly realized by an advertisement putting server in the advertisement putting system and is assisted by a display terminal in the advertisement putting system, wherein the display terminal can be terminal equipment with an advertisement display function, such as a led display screen, an advertisement projector and the like. The advertisement putting server can be used for receiving advertisement program list setting requests input by merchants, generating and storing corresponding advertisement program lists, and sending the advertisement program lists to the display terminal for display at a specified moment through communication connection between the advertisement putting server and the display terminal. Of course, in another application scenario, referring to fig. 2, a control terminal may be further provided in the advertisement delivery system, where the control terminal may establish communication connection with the advertisement delivery server, and a merchant may perform operation on the control terminal to complete setting of the advertisement program, so that the control terminal may generate the advertisement program based on the merchant setting, upload the advertisement program to the advertisement delivery server for storage, and the subsequent advertisement delivery server may send the stored advertisement program to the control terminal for display at a specified time. In this embodiment, the advertisement program list is directly set on the advertisement delivery server, and the setting process on the control terminal is similar to the setting process, and the supplementary explanation will be made where necessary.
The process flow shown in fig. 3 will be described in detail with reference to the specific embodiments, and the following may be included:
301, receiving a request for setting an advertisement program list, and creating a cyclic playlist and a timed playlist.
In an implementation, when a merchant needs to put an advertisement program on a display terminal, a request for setting the advertisement program may be input at the advertisement putting server. After receiving the setting request, the advertisement delivery server can create a circular play list and a timing play list. The cyclic play list may be a list for storing cyclic play programs, and similarly, the timed play list may be a list for storing timed play programs, the cyclic play programs may be advertisement programs which are continuously and circularly played by default, and the timed play programs may be advertisement programs which are only played at specified time.
302, at least one cyclic play program is acquired, and the cyclic play programs are sequentially added to a cyclic play list.
In an implementation, the setting request of the advertisement program list received by the advertisement delivery server may carry a program identifier of the cyclic play program specified by the user, where the program identifier may be a name, a number and/or a URL of the cyclic play program, and the advertisement delivery server may obtain at least one cyclic play program according to the program identifier, and may further sequentially add the at least one cyclic play program to the cyclic play list. It may be understood that the addition sequence of the cyclically played program may be a cyclically played sequence of the cyclically played program, specifically may be specified by the user, that is, in the setting request of the advertisement program list, each program identifier corresponds to one addition sequence, or the addition sequence may be randomly set by the advertisement delivery server.
303, obtaining at least one timed play program, and adding the timed play program to the timed play list.
In an implementation, the setting request of the advertisement program list received by the advertisement delivery server may carry a program identifier of the time playing program specified by the user, where the program identifier may be a name, a number and/or a URL of the time playing program, and the advertisement delivery server may obtain at least one time playing program according to the program identifier, and may further add the at least one time playing program to the time playing list. It can be understood that the addition of the timed play programs does not have a specific sequence, and the display terminal can only refer to the timing time period corresponding to each timed play program when playing the timed play programs.
304, set a timing period and a play priority of the timed playlist, and a play priority of the cyclic playlist.
In implementations, the advertisement delivery server may set the timing period and the play priority of the timed play list after adding the timed play program to the timed play list. Wherein, the timing time period can be a designated playing time period of the timing playing program in the timing playing list, and one timing playing list can be provided with one or more timing time periods; the play priority may be a criterion for instructing the display terminal how to select the advertised program to play at the same time. Meanwhile, the advertisement delivery server may set the play priority of the circular play list. It should be noted that, the cyclic playlist is continuously played by default, so that no play period is required to be set, and the play priority of the cyclic playlist is lower than that of the timed playlist.
And 305, transmitting the timed play list and the cyclic play list to the display terminal so that the display terminal plays the advertising program.
In an implementation, after the advertisement delivery server completes the setting of the timed playlist and the cyclic playlist, the set timed playlist and cyclic playlist may be transmitted to the display terminal. After receiving the two types of lists, the display terminal can play the added advertising programs in the two types of lists according to the setting of the lists.
For step 305, the process of playing the advertisement program by the display terminal may specifically be as follows: and the display terminal plays the advertisement programs in the list with the highest priority in the timed play list and the cyclic play list at the same time.
In an implementation, after receiving the timed playlist and the cyclic playlist sent by the advertisement delivery server, the display terminal may first obtain the playing priorities of the timed playlist and the cyclic playlist, and the timing moment of the timed playlist. Then, aiming at any time of the timing time, the display terminal can select an advertisement program in one list with the highest playing priority to play in the timing play list and the circulating play list; for any time except the timing time, the display terminal can directly play the advertisement program in the cyclic play list. In other words, the playing priority of the timed playlist is higher than that of the cyclic playlist, when the timed playlist is in a non-timed period, the display terminal plays the advertisement program in the cyclic playlist, when the timed period is in a timed period, the display terminal plays the advertisement program in the timed playlist, and after the timed period, the display terminal switches to play the advertisement program in the cyclic playlist. When the next timing period is entered, the program is switched to play the advertisement program in the timing play list, so that the playing is always switched between the cyclic play list and the timing play list.
For step 305, the timed playlist and the circular playlist may be transmitted in the form of a day mode program list, and the corresponding transmission process may be as follows: and generating a day mode program list based on the timing play list and the cyclic play list, and transmitting the day mode program list to the display terminal.
The daily mode program list is provided with advertisement programs corresponding to a plurality of time periods in one day, the timing time periods in the time periods correspond to the timing playing programs, and other time periods except the timing time periods in the time periods correspond to the circulating playing programs.
In implementation, before the advertisement delivery server sends the timed playlist and the cyclic playlist to the display device, a day-mode program list may be generated based on the timed playlist and the cyclic playlist, where the day-mode program list may be an advertisement program list set in a unit of day, the advertisement program list includes a plurality of time periods of a day, and a corresponding advertisement program may be set for each time period. The plurality of time periods may be divided into a timing period and other periods, and the timing play program may be set only in the timing period when the commercial is set, and the other periods default to the loop play program. The format of the day mode program list may be shown with reference to fig. 4, in which a 24-hour day period is listed on the left, a default cyclic play program and a timed play program for each timed period may be set in detail on the right, and a play list for the corresponding period may be selected by clicking on rectangular bars of different colors. Further, the advertisement delivery server may edit the day mode program list in advance and store the day mode program list, and select the edited day mode program list when sending the advertisement program list to the display terminal, so that the day mode program list can be reused.
In another embodiment, there may be multiple timed play lists with different play priorities at the same time, specifically, for one advertisement program list, there may be a default cyclic list, and one or more timed play lists, where each timed play list is independent of the other, and the timing period may be set arbitrarily, and different timed play lists correspond to different play priorities. When the display terminal plays the advertisement program, if the current moment corresponds to the timing time interval of the plurality of timing play lists, the target timing play list with the highest playing priority in the plurality of timing play lists can be selected as well, and then the advertisement program in the target timing play list is played.
In another embodiment, the corresponding timed playlist may be locked by play priority, and accordingly, there may be the following processing in adjusting the timing period of the commercial: when a time period adjustment request of the timed play program is received, determining a timed play list to which the timed play program belongs; determining a play priority Na level of the timing play list and resetting timing period information of the timing play list; and sending the timing period information and the Na level to the display terminal so that the display terminal replaces the timing period information corresponding to the Na level.
In implementation, after the advertisement program list is put into the display terminal, if the merchant needs to adjust the timing time period of the timing play program, a time period adjustment request of the timing play program can be input at the advertisement putting server, and the time period adjustment request can at least carry the program identifier of the timing play program and the adjusted timing time period. Therefore, after receiving the time interval adjustment request of the timed play program, the advertisement delivery server can search the timed play list to which the timed play program belongs according to the program identifier carried in the time interval adjustment request, and can determine the play priority of the timed play list, namely the Na level. Then, the advertisement delivery server can reset the timing time slot information of the timing play list according to the adjusted timing time slot carried by the time slot adjustment request. Then, the advertisement delivery server can send the reset timing period information and the play priority level Na to the display terminal, so that the display terminal can replace the timing period information corresponding to the play priority level Na, and the adjustment processing of the timing period of the corresponding timing play program is completed. It will be appreciated that the process may also refer to the above procedure if the merchant needs to adjust the timing period of the entire timed playlist.
Furthermore, the timed play list can be locked by the play priority, so that the timed play list can be deleted, and the corresponding processing can be as follows: when a deletion request of the timing play list is received, determining a play priority Nb level of the timing play list; and sending a playing period clearing instruction carrying the Nb level to the display terminal so as to enable the display terminal to clear timing period information corresponding to the Nb level.
In an implementation, after the advertisement program list is put into the display terminal, if a merchant needs to delete a certain timing play list, a deletion request of the timing play list may be input at the advertisement putting server, where the deletion request may at least carry a list identifier of the timing play list. In this way, after receiving the deletion request of the timing play list, the advertisement delivery server can determine the play priority of the timing play list, namely the Nb level, according to the list identifier carried in the advertisement delivery server. And then, the advertisement putting server can send a playing period clearing instruction carrying the Nb level to the display terminal so as to enable the display terminal to clear the timing period information corresponding to the Nb level of the playing priority, thereby completing the deleting process of the corresponding timing play list.
In another embodiment, the replacement and reset of the first-loop playing program can be implemented through different settings, and the corresponding processing can be as follows: when a replacement request of the cyclic broadcasting program is received, updating the cyclic broadcasting list according to the cyclic broadcasting program to be replaced, and sending the updated cyclic broadcasting list to the display terminal so that the display terminal updates all the cyclic broadcasting programs; when receiving the advertisement program reset request, resetting the playing priority of the cyclic play list, and sending the list identification of the cyclic play list and the reset playing priority to the display terminal so as to enable the display terminal to delete all the timed playing programs.
In practice, the advertisement delivery server supports two kinds of update processing for the cyclically played program, one is a case of retaining the regularly played program, updating only the cyclically played program, and one is a case of updating the cyclically played program and deleting all the regularly played programs. The method can be concretely as follows:
for the case of retaining a regularly played program, the merchant may enter a replacement request for the circularly played program at the advertising server, which may indicate the circularly played program to be replaced. Thus, the advertisement delivery server can acquire the cyclic play program to be replaced according to the replacement request, and update the cyclic play list accordingly. And then, the advertisement delivery server can send the updated cyclic play list to the display terminal, and the display terminal can update all cyclic play programs in the advertisement program list based on the content in the cyclic play list.
For the case of deleting all timed broadcast programs, the merchant may enter an advertisement program reset request at the advertisement delivery server. When the advertisement delivery server receives the request, the advertisement delivery server can reset the playing priority of the cyclic playlist, and can send the list identification of the cyclic playlist and the reset playing priority to the display terminal, so that the display terminal can delete all timed playing programs in the advertisement program list. It should be noted that, the play priority after reset may be selected as any play priority different from the original play priority of the cyclic play list, and when the display terminal detects that the play priority of the cyclic play list changes, the process of deleting all the timed play programs may be triggered.
By adopting the method for putting the advertisement program list, when the advertisement program list is set, a circulation play list and a timing play list are respectively established, the circulation play program and the timing play program are respectively added into the corresponding lists, and the generation of the advertisement program list is completed through setting the play priority and the timing time interval of the timing play list. In this way, the setting of the advertisement program list is adjusted to the setting of the two lists of the cyclic play list and the timing play list, and the setting of the play time of each advertisement program is adjusted to the setting of the timing time interval of the timing play list only, so that the setting process of the advertisement program list can be simplified, and the time cost and the labor cost in the putting process of the advertisement program list can be reduced.
And the time attributes of the cyclic play list and the timing play list are separated from the program content, and one cyclic play list and the timing play list can achieve the effect of recycling by setting different time attributes for a plurality of times.
Based on the same technical conception, the embodiment of the application also provides a system for delivering the advertisement program list, which comprises an advertisement delivery server and a display terminal, wherein the advertisement delivery server is used for:
receiving a setting request of an advertisement program list, and creating a circulation play list and a timing play list;
acquiring at least one cyclic play program, and sequentially adding the cyclic play program to the cyclic play list;
acquiring at least one timed play program, and adding the timed play program to the timed play list;
setting a timing period and a playing priority of the timing play list and a playing priority of the cyclic play list;
and sending the timed play list and the cyclic play list to the display terminal so as to enable the display terminal to play the advertising program.
The display terminal is used for:
and playing the advertisement programs in the list with the highest playing priority in the timed play list and the circulating play list at the same time.
Optionally, the advertisement delivery server is specifically configured to:
generating a day-mode program list based on the timing play list and the cyclic play list, and sending the day-mode program list to a display terminal, wherein advertisement programs corresponding to a plurality of time periods in one day are arranged in the day-mode program list, the timing time periods in the time periods correspond to the timing play programs, and other time periods in the time periods except the timing time periods correspond to the cyclic play programs.
Optionally, there are a plurality of timed play lists, and each timed play list corresponds to a different play priority.
Optionally, the advertisement delivery server is further configured to:
when a time period adjustment request of a time playing program is received, determining a time playing list to which the time playing program belongs;
determining a play priority Na level of the timing play list and resetting timing period information of the timing play list;
and sending the timing period information and the Na level to a display terminal so that the display terminal replaces the timing period information corresponding to the Na level.
Optionally, the advertisement delivery server is further configured to:
when a deletion request of a timing play list is received, determining a play priority Nb level of the timing play list;
and sending a play period clearing instruction carrying Nb level to the display terminal so as to enable the display terminal to clear timing period information corresponding to the Nb level.
Optionally, the advertisement delivery server is further configured to:
when a replacement request of a cyclic play program is received, updating the cyclic play list according to the cyclic play program to be replaced, and sending the updated cyclic play list to the display terminal so that the display terminal updates all the cyclic play programs;
when receiving the advertisement program resetting request, resetting the playing priority of the cyclic play list, and sending the list identification of the cyclic play list and the reset playing priority to the display terminal so as to enable the display terminal to delete all the timed playing programs.
The embodiment of the application further provides a computer readable storage medium, wherein at least one instruction, at least one section of program, a code set or an instruction set is stored in the storage medium, and the at least one instruction, the at least one section of program, the code set or the instruction set is loaded and executed by a processor to realize the method for delivering the advertisement program according to the steps 301 to 305.
The embodiment of the application further provides a network device, which comprises a processor and a memory, wherein at least one instruction, at least one section of program, a code set or an instruction set is stored in the memory, and the at least one instruction, the at least one section of program, the code set or the instruction set is loaded and executed by the processor to realize the method for delivering the advertisement program list according to the steps 301 to 305.
The foregoing description of the preferred embodiments of the present application is not intended to limit the scope of the application, in which any feature disclosed in this specification (including abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise. That is, each feature is one example only of a generic series of equivalent or similar features, unless expressly stated otherwise.
Claims (9)
1. A method for delivering an advertising program, the method comprising:
receiving a setting request of an advertisement program list, and creating a circulation play list and a timing play list;
acquiring at least one cyclic play program, and sequentially adding the cyclic play program to the cyclic play list;
acquiring at least one timed play program, and adding the timed play program to the timed play list;
setting a timing period and a playing priority of the timing play list and a playing priority of the cyclic play list;
sending the timed play list and the cyclic play list to a display terminal so as to enable the display terminal to play the advertisement program;
the method further comprises the steps of:
when a replacement request of a cyclic play program is received, updating the cyclic play list according to the cyclic play program to be replaced, and sending the updated cyclic play list to the display terminal so that the display terminal updates all the cyclic play programs;
when receiving the advertisement program resetting request, resetting the playing priority of the cyclic play list, and sending the list identification of the cyclic play list and the reset playing priority to the display terminal so as to enable the display terminal to delete all the timed playing programs.
2. The method of claim 1, wherein the displaying the advertising program by the display terminal comprises:
and the display terminal plays the advertisement programs in the list with the highest playing priority in the timing play list and the circulating play list at the same time.
3. The method of claim 1, wherein the transmitting the timed playlist and the cyclic playlist to a display terminal comprises:
generating a day-mode program list based on the timing play list and the cyclic play list, and sending the day-mode program list to a display terminal, wherein advertisement programs corresponding to a plurality of time periods in one day are arranged in the day-mode program list, the timing time periods in the time periods correspond to the timing play programs, and other time periods in the time periods except the timing time periods correspond to the cyclic play programs.
4. The method of claim 1, wherein there are a plurality of timed playlists, each of the timed playlists corresponding to a different play priority.
5. The method according to claim 1, wherein the method further comprises:
when a time period adjustment request of a time playing program is received, determining a time playing list to which the time playing program belongs;
determining a play priority Na level of the timing play list and resetting timing period information of the timing play list;
and sending the timing period information and the Na level to a display terminal so that the display terminal replaces the timing period information corresponding to the Na level.
6. The method according to claim 1, wherein the method further comprises:
when a deletion request of a timing play list is received, determining a play priority Nb level of the timing play list;
and sending a play period clearing instruction carrying Nb level to the display terminal so as to enable the display terminal to clear timing period information corresponding to the Nb level.
7. A delivery system of an advertisement program list, which is characterized by comprising an advertisement delivery server and a display terminal, wherein the advertisement delivery server is used for:
receiving a setting request of an advertisement program list, and creating a circulation play list and a timing play list;
acquiring at least one cyclic play program, and sequentially adding the cyclic play program to the cyclic play list;
acquiring at least one timed play program, and adding the timed play program to the timed play list;
setting a timing period and a playing priority of the timing play list and a playing priority of the cyclic play list;
sending the timed play list and the cyclic play list to the display terminal so as to enable the display terminal to play the advertisement program;
when a replacement request of a cyclic play program is received, updating the cyclic play list according to the cyclic play program to be replaced, and sending the updated cyclic play list to the display terminal so that the display terminal updates all the cyclic play programs;
when receiving the advertisement program resetting request, resetting the playing priority of the cyclic play list, and sending the list identification of the cyclic play list and the reset playing priority to the display terminal so as to enable the display terminal to delete all the timed playing programs.
8. A network device comprising a processor and a memory, wherein the memory stores at least one instruction, at least one program, a set of codes, or a set of instructions, the at least one instruction, the at least one program, the set of codes, or the set of instructions being loaded and executed by the processor to implement the method of delivering an advertising program as claimed in any one of claims 1 to 6.
9. A computer readable storage medium having stored therein at least one instruction, at least one program, code set, or instruction set, the at least one instruction, the at least one program, the code set, or instruction set being loaded and executed by a processor to implement the method of delivering an advertising program according to any one of claims 1 to 6.
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| CN113810776A (en) * | 2021-08-27 | 2021-12-17 | 杭州当虹科技股份有限公司 | Method and device for automatically generating playlist |
| CN114339329B (en) * | 2022-03-15 | 2022-06-21 | 央广新媒体文化传媒(北京)有限公司 | Program playing method and device, electronic equipment and storage medium |
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