CN111861580A - Advertisement material configuration method and device of advertisement scheme - Google Patents
Advertisement material configuration method and device of advertisement scheme Download PDFInfo
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Abstract
The invention discloses an advertisement material configuration method and device of an advertisement scheme, wherein the method comprises the following steps: setting a first appointed playing material for the advertisement scheme to be launched, wherein the first appointed playing material is a playing material appointed to be launched by a user; acquiring an advertisement putting area and an advertisement playing time period corresponding to the advertisement scheme to be put; setting the first appointed playing material in all advertisement playing time periods of each advertisement playing area to obtain a first playing material configuration table; and generating a first advertisement playing list according to the first playing material configuration table. When the customer requirements change, the invention only needs to adjust the playing materials in different areas and different time periods, and does not need to establish a new scheme again, thereby not only reducing the changing workload and the changing cost, but also reducing the error probability.
Description
Technical Field
The invention relates to the technical field of advertisement putting, in particular to an advertisement material configuration method and device of an advertisement scheme.
Background
The advertisement display has a good advertising effect on the product, and can greatly improve the popularity of the product and further increase the sales volume of the product.
At present, advertisements are delivered in the form of advertisement schemes, and an advertisement scheme generally corresponds to an advertisement material (i.e., advertisement content), and if a client desires to play different advertisement contents at different geographic locations or different time periods, one advertisement scheme is usually split into a plurality of advertisement schemes according to the playing requirements, and then different advertisement materials are respectively set. For example, if a client needs to play different advertisement contents in multiple cities, corresponding advertisement materials need to be set for each city to generate different advertisement schemes; for another example, if a client wants to play the same advertisement content in different time slots of multiple cities, different advertisement schemes also need to be generated according to the time slots; for another example, even if the same advertisement material is played, because the regional environment of each city is different, a corresponding advertisement scheme needs to be generated according to the regional environment of each city.
Therefore, the existing advertising scheme has the following problems: when changing the advertisement material, need create new advertisement scheme again to satisfy customer's demand, not only increased work load and cost, reduced change efficiency, when adjusting a plurality of schemes, still cause the mistake of change easily, influence advertisement putting.
Disclosure of Invention
In order to solve the problems that the workload is large, the efficiency is low and errors are easy to occur due to the fact that a new advertisement scheme needs to be created again when advertisement materials are changed in the existing advertisement scheme, the invention aims to provide a method, a device and a computer readable storage medium which have the advantages that a plurality of advertisement materials are set in the same advertisement scheme, one advertisement scheme does not need to be made for one advertisement material when the advertisement materials are changed, the change workload is small, the efficiency is high, and errors are not easy to occur.
In a first aspect, the present invention provides a method for configuring advertisement material of an advertisement scheme, including:
setting a first appointed playing material for the advertisement scheme to be launched, wherein the first appointed playing material is a playing material appointed to be launched by a user;
acquiring an advertisement putting area and an advertisement playing time period corresponding to the advertisement scheme to be put;
setting the first appointed playing material in all advertisement playing time periods of each advertisement playing area to obtain a first playing material configuration table;
and generating a first advertisement playing list according to the first playing material configuration table.
Based on the content disclosed above, the present invention sets a first designated playing material (i.e., a playing material designated to be launched by a user) for an advertisement scheme, launches the first designated playing material to all advertisement launching areas and all advertisement playing time periods corresponding to the advertisement scheme, obtains a first playing material configuration table, and finally, generates a first advertisement playing list according to the first playing material configuration table.
In summary, the present invention sets playing materials for each advertisement delivery area and each advertisement playing time period, that is, all the advertisement materials are set based on the same advertisement scheme, different playing materials can be set according to the delivery area and the playing time period, and when the customer needs to change, only the playing materials in different areas and different time periods need to be adjusted (i.e. the playing materials in the areas or time periods that need to be changed are replaced with the changed playing materials), and a new advertisement scheme does not need to be created again, which not only reduces the change workload and the change cost, but also reduces the error probability, and ensures the timely delivery of the advertisement scheme. In addition, when the advertisement is put, an advertisement scheme does not need to be correspondingly manufactured by a playing material, the creation frequency of the advertisement scheme is greatly reduced, and the workload and the cost of advertisement putting are reduced.
In one possible design, after generating a first advertisement playlist based on the first playlist configuration table, the method further includes:
acquiring an advertisement change request, wherein the advertisement change request comprises a second specified playing material, and the second specified playing material is a playing material used by a user for replacement;
searching for a playing material to be changed from the first playing material configuration table according to the advertisement changing request;
replacing the playing material to be changed with the second appointed playing material to obtain a second playing material configuration table;
and generating a second advertisement playing list according to the second playing material configuration table.
Based on the above disclosure, when the client demand changes (i.e. a certain advertisement playing time slot of a certain advertisement putting area needs to change the playing material), the playing material to be changed is only searched in the first playing material configuration table, the original playing material is replaced by the second designated playing material (i.e. the changed playing material), the changing of the playing material is completed, the second playing material configuration table is generated, and finally, the second advertisement playing list (i.e. the changed advertisement playing list) can be generated according to the second playing material configuration table.
Through the design, when the customer requirements change, the invention only needs to adjust the playing materials in different areas and different time periods, and does not need to create a new scheme again, thereby not only reducing the changing workload and the changing cost, but also reducing the error probability and ensuring the timely delivery of the advertisement scheme.
In one possible design, the advertisement playing request further includes an advertisement putting area to be changed and an advertisement playing time period to be changed;
wherein, according to the advertisement change request, the playing material to be changed is searched from the first playing material configuration table, and the method comprises the following steps:
and searching the advertisement release area to be changed and the advertisement playing time period to be changed from the first playing material configuration table, and using the playing material corresponding to the advertisement release area to be changed and the advertisement playing time period to be changed as the playing material to be changed.
Based on the above disclosure, the present invention discloses a specific search method for a to-be-changed playing material, that is, according to an advertisement delivery area to be changed and an advertisement playing time period to be changed, an area and a playing time period corresponding to the area and the playing time period are searched in a first playing material configuration table, and the playing material corresponding to the searched area and the playing time period is used as the to-be-changed playing material.
In one possible design, replacing the playing material to be changed with the second designated playing material to obtain a second playing material configuration table, including:
judging whether the starting time of the advertisement playing time period to be changed is behind the current time or not;
and if so, replacing the playing material to be changed with the second specified playing material to obtain a second playing material configuration table.
In one possible design, the method further includes:
if not, the playing material to be changed is cancelled to be replaced, and the first playing material configuration table is reserved.
Based on the above disclosure, whether the change is feasible is obtained by judging whether the starting time of the advertisement playing time period to be changed is after the current time, if the starting time is after the current time, it indicates that the playing material to be changed is not played yet, the change can be performed, otherwise, it indicates that the playing material to be changed is played or finished, and the change cannot be performed. Through the design, the rationality of change is improved.
In a second aspect, the present invention provides an advertisement material configuring apparatus of a first advertisement scheme, including: the device comprises a first setting unit, an acquisition unit, a second setting unit and an advertisement play list generation unit;
the first setting unit is used for setting a first appointed playing material for the advertisement scheme to be launched, wherein the first appointed playing material is a playing material appointed to be launched by a user;
the acquisition unit is used for acquiring an advertisement putting area and an advertisement playing time period corresponding to the advertisement scheme to be put;
the second setting unit is used for setting the first appointed playing material in all advertisement playing time periods of each advertisement playing area in each advertisement playing area to obtain a first playing material configuration table;
and the advertisement play list generating sheet is used for generating a first advertisement play list according to the first play material configuration table.
In one possible design, the apparatus further includes: a search unit and a replacement unit;
the obtaining unit is further configured to obtain an advertisement change request, where the advertisement change request includes a second specified playing material, and the second specified playing material is a playing material used by a user for replacement;
the searching unit is used for searching the playing material to be changed from the first playing material configuration table according to the advertisement changing request;
the replacing unit is used for replacing the playing material to be changed by the second appointed playing material to obtain a second playing material configuration table;
the advertisement playing list generating unit is further used for generating a second advertisement playing list according to the second playing material configuration table.
In one possible design:
the searching unit is specifically configured to search the advertisement release area to be changed and the advertisement playing time period to be changed from the first playing material configuration table, and use a playing material corresponding to the advertisement release area to be changed and the advertisement playing time period to be changed as the playing material to be changed.
In one possible design, the apparatus further includes: a judgment unit;
the judging unit is used for judging whether the starting time of the advertisement playing time period to be changed is behind the current time or not;
the replacing unit is specifically configured to replace the playing material to be changed with the second specified playing material to obtain the second playing material configuration table when the determining unit determines that the playing material to be changed is the second specified playing material.
In one possible design, the apparatus further includes: a cancellation unit;
and the canceling unit is used for canceling the replacement of the playing material to be changed and reserving the first playing material configuration table when the judging unit judges that the playing material is not changed.
In a third aspect, the present invention provides an advertisement material configuring apparatus of a second advertisement scheme, including: a memory, a processor and a transceiver, which are connected in sequence in communication, wherein the memory is used for storing a computer program, the transceiver is used for transceiving a message, and the processor is used for reading the computer program and executing the advertisement material configuration method of the advertisement scheme as the first aspect or any one of the possible designs in the first aspect.
In a fourth aspect, the present invention provides a computer-readable storage medium having stored thereon instructions which, when run on a computer, perform a method of configuring advertising material for the advertising scheme as contemplated by the first aspect or any one of the first aspects.
In a fifth aspect, the present invention provides a computer program product comprising instructions which, when run on a computer, cause the computer to perform a method of advertising material placement of the advertising scheme as contemplated in the first aspect or any one of the first aspects.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a flow chart of an advertisement material configuration method of the advertisement scheme provided by the present invention.
Fig. 2 is a schematic structural diagram of an advertisement material arranging apparatus according to a first advertisement scheme provided by the present invention.
Fig. 3 is a schematic structural diagram of an advertisement material arranging apparatus according to a second advertisement scheme provided by the present invention.
Detailed Description
The invention is further described with reference to the following figures and specific embodiments. It should be noted that the following examples are provided to aid understanding of the present invention, but are not intended to limit the present invention. Specific structural and functional details disclosed herein are merely illustrative of example embodiments of the invention. This invention may, however, be embodied in many alternate forms and should not be construed as limited to the embodiments set forth herein.
It will be understood that, although the terms first, second, etc. may be used herein to describe various elements, these elements should not be limited by these terms. These terms are only used to distinguish one element from another. For example, a first element could be termed a second element, and, similarly, a second element could be termed a first element, without departing from the scope of example embodiments of the present invention.
It should be understood that, for the term "and/or" as may appear herein, it is merely an associative relationship that describes an associated object, meaning that three relationships may exist, e.g., a and/or B may mean: a exists alone, B exists alone, and A and B exist at the same time; for the term "/and" as may appear herein, which describes another associative object relationship, it means that two relationships may exist, e.g., a/and B, may mean: a exists independently, and A and B exist independently; in addition, for the character "/" that may appear herein, it generally means that the former and latter associated objects are in an "or" relationship.
It will be understood that when an element is referred to herein as being "connected," "connected," or "coupled" to another element, it can be directly connected or coupled to the other element or intervening elements may be present. Conversely, if a unit is referred to herein as being "directly connected" or "directly coupled" to another unit, it is intended that no intervening units are present. In addition, other words used to describe the relationship between elements should be interpreted in a similar manner (e.g., "between … …" versus "directly between … …", "adjacent" versus "directly adjacent", etc.).
It is to be understood that the terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of example embodiments of the invention. As used herein, the singular forms "a", "an" and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms "comprises," "comprising," "includes" and/or "including," when used herein, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, numbers, steps, operations, elements, components, and/or groups thereof.
It should also be noted that, in some alternative implementations, the functions/acts noted may occur out of the order noted in the figures. For example, two figures shown in succession may, in fact, be executed substantially concurrently, or the figures may sometimes be executed in the reverse order, depending upon the functionality/acts involved.
It should be understood that specific details are provided in the following description to facilitate a thorough understanding of example embodiments. However, it will be understood by those of ordinary skill in the art that the example embodiments may be practiced without these specific details. For example, systems may be shown in block diagrams in order not to obscure the examples in unnecessary detail. In other instances, well-known processes, structures and techniques may be shown without unnecessary detail in order to avoid obscuring example embodiments.
Examples
As shown in fig. 1, the advertisement material configuration method of the advertisement scheme provided in the first aspect of this embodiment is applicable to delivery of any advertisement scheme, and delivery of any advertisement material in any area and time period corresponding to the advertisement scheme.
The method for configuring advertisement material in the advertisement scheme provided by the first aspect of this embodiment may include, but is not limited to, the following steps S101 to S104.
S101, setting a first appointed playing material for the advertisement scheme to be launched, wherein the first appointed playing material is a playing material appointed to be launched by a user.
Step S101 is a process of setting a first designated playing material for the advertisement scheme to be delivered. In this embodiment, the first designated playing material is a playing material designated to be delivered by the user, that is, advertisement content designated to be delivered by the user.
And S102, acquiring an advertisement putting area and an advertisement playing time period corresponding to the advertisement scheme to be put.
Step S102 is to obtain the areas in which the advertisement scheme to be delivered needs to be delivered and the delivery time periods, so as to set different playing materials in each advertisement playing time period of each advertisement delivery area according to the requirements of the customers, thereby meeting the advertisement delivery requirements of the customers.
In this embodiment, for example, the advertisement delivery area may be divided according to, but not limited to, geographic location, such as dividing according to province, dividing according to city, dividing according to administrative district, or dividing according to a distance value around a certain point (for example, 5 km from point a); example ad play time periods may be, but are not limited to, divided by week, by day, by time, or by minutes.
After the advertisement putting areas and the advertisement playing time periods are obtained, step S103 may be performed, and the first designated playing material is put in all the advertisement playing time periods of all the advertisement putting areas according to the customer' S requirements.
S103, setting the first appointed playing material in all the advertisement playing time periods of each advertisement playing area to obtain a first playing material configuration table.
Step S103 is to launch the first designated playing material in all advertisement launching areas and all advertisement playing time periods according to the advertisement launching demand of the client, so as to obtain a first playing material configuration table.
For example, the exemplary advertising placement area is divided into cities, with A, B, C and D four cities; for example, the advertisement playing time period is divided by weeks, the total time duration may be one month, two months, half a year or one year, in this embodiment, the total time duration is two months, and the starting time is 2020-7 months, which is 8 weeks in total.
For example, if the first designated playing material is a1 playing material, then after step S103, the playing materials for weekly shots in A, B, C and D four cities are set as a1 playing material, and the generated first playing configuration table is shown in table 1.
TABLE 1
As can be seen from table 1, all advertisement delivery areas and all advertisement playing time periods corresponding to the advertisement scheme can be set with playing materials, that is, all the playing materials are set based on the same advertisement scheme, thereby avoiding the problem that the conventional advertisement scheme can only correspond to one advertisement material.
After the first playing material configuration table is obtained, a first advertisement playing list can be generated according to the first playing material configuration table, as shown in step S104.
And S104, generating a first advertisement playing list according to the first playing material configuration table.
Since the playing material set in each advertisement playing time period corresponding to each advertisement putting region is obtained in step S103, a playing list of each putting region can be generated according to each putting region and the playing material in the playing time period in each putting region, that is, the playing sequence of the playing material in the advertisement playing time of each putting region can be obtained.
For example, as can be seen from table 1, there are A, B, C and D four delivery areas, and then a playlist for each area can be obtained according to table 1, taking city a as an example, and the playlist is shown in table 2.
TABLE 2
As can be seen from table 2, the playlist for city a plays a1 playback material every week.
Therefore, through the advertisement material configuration method of the advertisement scheme described in detail in the foregoing steps S101 to S104, on one hand, all the settings of the advertisement materials in the present invention are based on the same advertisement scheme, different playing materials can be set according to the delivery area and the playing time period, and when the customer needs change, only the playing materials in different areas and different time periods need to be adjusted without creating a new scheme again, which not only reduces the change workload and the change cost, but also reduces the error probability, and ensures the timely delivery of the advertisement scheme; on the other hand, when the advertisement is put in, an advertisement scheme does not need to be correspondingly manufactured by a playing material, the creation frequency of the advertisement scheme is greatly reduced, and the workload and the cost of creating the advertisement scheme are reduced.
In this embodiment, when the client demand changes, it is necessary to change the broadcast material in a certain segment or a certain number of broadcast time segments in a certain or a certain number of advertisement delivery areas, and the step of changing may include, but is not limited to, the following steps S105 to S108.
And S105, acquiring an advertisement change request, wherein the advertisement change request comprises a second specified playing material, and the second specified playing material is a playing material used by a user for replacement.
Step S105 is a process of obtaining a customer conversion requirement, that is, it is necessary to know which advertisement delivery area or areas the customer needs to convert, and also to obtain a playing time period that needs to be changed in the corresponding area, and in addition, to obtain a replaced playing material (i.e., a second specified playing material).
And S106, searching the playing material to be changed from the first playing material configuration table according to the advertisement changing request.
As described above, when the playing material needs to be changed, the playing material in different areas and different time periods only needs to be adjusted. Therefore, step S106 is a process of searching for the playing material that needs to be replaced.
In this embodiment, for example, according to the advertisement change request, the playing material to be changed is found in the first playing material configuration table, which may include, but is not limited to, the following step S106a.
And S106a, finding out the advertisement release area to be changed and the advertisement playing time period to be changed from the first playing material configuration table, and taking the playing material corresponding to the advertisement release area to be changed and the advertisement playing time period to be changed as the playing material to be changed.
Step S106a is a specific search process, that is, the advertisement area to be changed and the advertisement playing time period to be changed need to be searched in the first playing material configuration table, and then the playing material corresponding to the searched area and playing time period is used as the playing material to be changed.
For example, also taking the above example as an example, the change requirements of the customer are:
the client puts a3 playing materials in the third week of city A, a4 playing materials in the fourth week and a5 playing materials in the fifth week; a2 is launched in the first week of city B to play materials, a3 is launched in the second week to play materials, and a4 is launched in the third week to play materials; a2 is launched in the sixth week of city C to play the material, and a4 is launched in the seventh week to play the material; material was played in week D at a3, in week five at a2 and in week eight at a 4.
From the above, the advertisement delivery areas to be changed are city a, city B, city C and city D, and the advertisement delivery time to be changed is the third, fourth and fifth weeks of city a, the first, second and third weeks of city B, the sixth and seventh weeks of city C, and the second, fifth and eight weeks of city D. The second designated playback material is the a2 playback material, the a3 playback material, the a4 playback material, and the a5 playback material.
After the advertisement area to be changed and the advertisement playing time period to be changed are found, the second designated playing material can be used to replace the playing material found in the first playing material configuration table, as shown in step S107.
And S107, replacing the playing material to be changed with the second appointed playing material to obtain a second playing material configuration table.
In step S107, the second designated playing material is used to replace the playing material to be changed, so as to complete the change of the playing material, and obtain the second playing material configuration table.
Also by taking the above example as an example, the playing materials a1 corresponding to the third, fourth and fifth weeks of city a may be directly and correspondingly replaced by the playing materials a3, a4 and a5, and similarly, the playing materials a1 corresponding to the first, second and third weeks of city B may be replaced by the playing materials a2, a3 and a4, respectively, and the replacement of the playing materials in city C and city D is the same as that in city a, which is not described herein again.
After the replacement is completed, a second playing material configuration table can be obtained, as shown in table 3:
TABLE 3
As can be seen from table 3, when the customer delivery requirement changes, the change of the playing material can be completed only by finding the corresponding region and playing time period in the configuration table and replacing the playing material corresponding to the found region and time period.
After the replacement is completed, step S108 is performed.
And S108, generating a second advertisement playing list according to the second playing material configuration table.
After the second playing material configuration table is obtained, a modified playlist (i.e., a second advertisement playlist) can be generated, and the principle of step S108 is the same as that of step S104, which is not described herein again.
Taking city a as an example, after the playing material is changed to obtain the second playing material configuration table, the playlist after the city a is changed, that is, the second advertisement playlist, can be obtained according to table 3, as shown in table 4.
TABLE 4
As can be seen from table 4, after the broadcast material is changed in city a, the advertisement delivery sequence is as follows: the first week plays a1 playing materials, the second week plays a1 playing materials, the third week plays a3 playing materials, the fourth week plays a4 playing materials and the fifth week plays a5 playing materials. The material is played in a1 playing in the sixth week, a1 playing in the seventh week and a1 playing in the eighth week. The advertisement play lists of the rest of the delivery areas are the same as those of the city A, and are not described in detail herein.
In the present embodiment, in order to ensure the rationality of the change of the broadcast material, the determination of the broadcast time is also provided in step S107, as shown in steps S107a to S107c below.
And S107a, judging whether the starting time of the advertisement playing time period to be changed is behind the current time.
Step S107a is to determine whether the corresponding playing material in the changed advertisement playing time period has been played, if so, the change is meaningless, unreasonable, and unable to be changed, and if not, the change can be implemented. In this embodiment, the criterion for the judgment is: and judging whether the starting time of the advertisement playing time period to be changed is behind the current time, wherein the current time is the actual time at the moment.
For example, if the client needs to change the broadcast material corresponding to the fourth week of city a, it needs to determine the comparison between the fourth week and the current time, and the above description has been given for the present embodiment by dividing the week, with the total time being 2 months, and starting from 7 months in 2020. The current time is 2020-7-14, so the starting time of the fourth week is 2020-7-22, so the starting time of the advertisement playing time slot to be changed is after the current time, and the change can be made, i.e. step S107b is performed to replace the a1 playing material with the second designated playing material.
If the client needs to change the broadcast material corresponding to the first week in city a, the starting time of the first week is 2020-7-1, and the current time is 2020-7-14, so that the client cannot change the broadcast material after the current time, and step S107c needs to be performed.
In this embodiment, when the advertisement playing time is divided according to time or minutes, the time judgment principle is the same as the time-by-week judgment, and the judgment time only needs to be accurate to time or minutes.
And S107b, if yes, replacing the playing material to be changed with the second designated playing material to obtain a second playing material configuration table.
And S107c, if not, canceling to replace the playing material to be changed, and reserving the first playing material configuration table.
Through the steps S107 a-S107 c, the rationality of changing the played material in different areas or time periods by the client can be ensured, and the normal playing of the played material in each advertisement playing area and the corresponding advertisement playing time period is ensured.
As shown in fig. 2, a second aspect of the present embodiment provides a hardware apparatus for implementing the advertisement material configuring method of the advertisement scheme in the first aspect of the embodiment, including: the device comprises a first setting unit, an acquisition unit, a second setting unit and an advertisement play list generation unit.
The first setting unit is used for setting a first appointed playing material for the advertisement scheme to be launched, wherein the first appointed playing material is a playing material appointed to be launched by a user.
The acquisition unit is used for acquiring the advertisement putting area and the advertisement playing time period corresponding to the advertisement scheme to be put.
The second setting unit is configured to set the first specified play material in all advertisement play time periods of each advertisement release area for each advertisement release area in the advertisement release areas, so as to obtain a first play material configuration table.
And the advertisement play list generating sheet is used for generating a first advertisement play list according to the first play material configuration table.
In one possible design, the apparatus further includes: a search unit and a replacement unit.
The obtaining unit is further configured to obtain an advertisement change request, where the advertisement change request includes a second specified playing material, and the second specified playing material is a playing material used by a user for replacement.
And the searching unit is used for searching the playing material to be changed from the first playing material configuration table according to the advertisement changing request.
And the replacing unit is used for replacing the playing material to be changed by using the second appointed playing material to obtain a second playing material configuration table.
The advertisement playing list generating unit is further used for generating a second advertisement playing list according to the second playing material configuration table.
In one possible design:
the searching unit is specifically configured to search the advertisement release area to be changed and the advertisement playing time period to be changed from the first playing material configuration table, and use a playing material corresponding to the advertisement release area to be changed and the advertisement playing time period to be changed as the playing material to be changed.
In one possible design, the apparatus further includes: and a judging unit.
The judging unit is used for judging whether the starting time of the advertisement playing time period to be changed is behind the current time.
The replacing unit is specifically configured to replace the playing material to be changed with the second specified playing material to obtain the second playing material configuration table when the determining unit determines that the playing material to be changed is the second specified playing material.
In one possible design, the apparatus further includes: and a cancellation unit.
And the canceling unit is used for canceling the replacement of the playing material to be changed and reserving the first playing material configuration table when the judging unit judges that the playing material is not changed.
For the working process, the working details, and the technical effects of the hardware apparatus provided in this embodiment, reference may be made to the first aspect of the embodiment, which is not described herein again.
As shown in fig. 3, the third aspect of this embodiment further provides a second hardware device for implementing the advertisement material configuring method of the advertisement scheme according to the first aspect of this embodiment, which includes a memory, a processor and a transceiver, which are sequentially connected in a communication manner, where the memory is used for storing a computer program, the transceiver is used for transceiving a message, and the processor is used for reading the computer program and executing the advertisement material configuring method of the advertisement scheme according to the first aspect of this embodiment.
By way of specific example, the Memory may include, but is not limited to, a Random Access Memory (RAM), a Read Only Memory (ROM), a Flash Memory (Flash Memory), a first-in-first-out Memory (FIFO), a first-in-last-out Memory (FILO), and/or the like; the processor may not be limited to a microprocessor of model number STM32F105, arm (advanced riscmachines), X86, or a processor of an integrated NPU (neutral-network processing unit); the transceiver may be, but is not limited to, a WiFi (wireless fidelity) wireless transceiver, a bluetooth wireless transceiver, a General Packet Radio Service (GPRS) wireless transceiver, a ZigBee protocol (ieee 802.15.4 standard-based low power local area network protocol), a 3G transceiver, a 4G transceiver, and/or a 5G transceiver, etc. In addition, the device may also include, but is not limited to, a power module, a display screen, and other necessary components.
For the working process, the working details, and the technical effects of the hardware apparatus provided in this embodiment, reference may be made to the first aspect of the embodiment, which is not described herein again.
A fourth aspect of the present embodiment provides a computer-readable storage medium storing instructions for an advertisement material placement method including the advertisement scheme according to the first aspect of the present embodiment, that is, the computer-readable storage medium has instructions stored thereon, which when executed on a computer, perform the advertisement material placement method according to the advertisement scheme according to the first aspect. The computer-readable storage medium refers to a carrier for storing data, and may include, but is not limited to, floppy disks, optical disks, hard disks, flash memories, flash disks and/or Memory sticks (Memory sticks), etc., and the computer may be a general-purpose computer, a special-purpose computer, a computer network, or other programmable devices.
For the working process, the working details, and the technical effects of the computer-readable storage medium provided in this embodiment, reference may be made to the first aspect of the embodiment, which is not described herein again.
A fifth aspect of the present embodiments provides a computer program product comprising instructions which, when run on a computer, wherein the computer may be a general purpose computer, a special purpose computer, a computer network, or other programmable apparatus, cause the computer to perform the method of configuring advertising material for an advertising scheme according to the first aspect of the present embodiments.
The embodiments described above are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware. With this understanding in mind, the above-described technical solutions may be embodied in the form of a software product, which can be stored in a computer-readable storage medium, such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a computer device to perform the methods described in the embodiments or some portions of the embodiments.
The invention is not limited to the above alternative embodiments, and any other various forms of products can be obtained by anyone in the light of the present invention, but any changes in shape or structure thereof, which fall within the scope of the present invention as defined in the claims, fall within the scope of the present invention.
Claims (9)
1. A method for configuring advertisement material of an advertisement scheme, comprising:
setting a first appointed playing material for the advertisement scheme to be launched, wherein the first appointed playing material is a playing material appointed to be launched by a user;
acquiring an advertisement putting area and an advertisement playing time period corresponding to the advertisement scheme to be put;
setting the first appointed playing material in all advertisement playing time periods of each advertisement playing area to obtain a first playing material configuration table;
and generating a first advertisement playing list according to the first playing material configuration table.
2. The method of claim 1, wherein after generating a first advertisement playlist based on the first playlist configuration table, the method further comprises:
acquiring an advertisement change request, wherein the advertisement change request comprises a second specified playing material, and the second specified playing material is a playing material used by a user for replacement;
searching for a playing material to be changed from the first playing material configuration table according to the advertisement changing request;
replacing the playing material to be changed with the second appointed playing material to obtain a second playing material configuration table;
and generating a second advertisement playing list according to the second playing material configuration table.
3. The method of claim 2, wherein the advertisement playing request further includes an advertisement placement area to be changed and an advertisement playing time period to be changed;
wherein, according to the advertisement change request, the playing material to be changed is searched from the first playing material configuration table, and the method comprises the following steps:
and searching the advertisement release area to be changed and the advertisement playing time period to be changed from the first playing material configuration table, and using the playing material corresponding to the advertisement release area to be changed and the advertisement playing time period to be changed as the playing material to be changed.
4. The method of claim 3, wherein replacing the playback material to be altered with the second specified playback material to obtain a second playback material profile comprises:
judging whether the starting time of the advertisement playing time period to be changed is behind the current time or not;
and if so, replacing the playing material to be changed with the second specified playing material to obtain a second playing material configuration table.
5. The method of claim 4, wherein the method further comprises:
if not, the playing material to be changed is cancelled to be replaced, and the first playing material configuration table is reserved.
6. An advertisement material distribution apparatus of an advertisement scheme, comprising: the device comprises a first setting unit, an acquisition unit, a second setting unit and an advertisement play list generation unit;
the first setting unit is used for setting a first appointed playing material for the advertisement scheme to be launched, wherein the first appointed playing material is a playing material appointed to be launched by a user;
the acquisition unit is used for acquiring an advertisement putting area and an advertisement playing time period corresponding to the advertisement scheme to be put;
the second setting unit is used for setting the first appointed playing material in all advertisement playing time periods of each advertisement playing area in each advertisement playing area to obtain a first playing material configuration table;
and the advertisement play list generating sheet is used for generating a first advertisement play list according to the first play material configuration table.
7. The apparatus of claim 6, wherein the apparatus further comprises: a search unit and a replacement unit;
the obtaining unit is further configured to obtain an advertisement change request, where the advertisement change request includes a second specified playing material, and the second specified playing material is a playing material used by a user for replacement;
the searching unit is used for searching the playing material to be changed from the first playing material configuration table according to the advertisement changing request;
the replacing unit is used for replacing the playing material to be changed by the second appointed playing material to obtain a second playing material configuration table;
the advertisement playing list generating unit is further used for generating a second advertisement playing list according to the second playing material configuration table.
8. An advertisement material distribution apparatus of an advertisement scheme, comprising: the advertisement material configuration method comprises a memory, a processor and a transceiver which are sequentially connected in a communication mode, wherein the memory is used for storing a computer program, the transceiver is used for receiving and sending messages, and the processor is used for reading the computer program and executing the advertisement material configuration method of the advertisement scheme according to any one of claims 1-5.
9. A computer-readable storage medium characterized by: the computer-readable storage medium has stored thereon instructions which, when run on a computer, perform the method of configuring advertising material for an advertising program according to any one of claims 1 to 5.
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