CN116347124B - Advertisement loading method based on video playing state - Google Patents
Advertisement loading method based on video playing state Download PDFInfo
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- CN116347124B CN116347124B CN202310324466.6A CN202310324466A CN116347124B CN 116347124 B CN116347124 B CN 116347124B CN 202310324466 A CN202310324466 A CN 202310324466A CN 116347124 B CN116347124 B CN 116347124B
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- 238000011068 loading method Methods 0.000 title claims abstract description 12
- 239000012634 fragment Substances 0.000 claims abstract description 30
- 238000000034 method Methods 0.000 claims description 6
- 230000000694 effects Effects 0.000 abstract description 9
- 230000009286 beneficial effect Effects 0.000 description 1
- 238000004891 communication Methods 0.000 description 1
- 230000001934 delay Effects 0.000 description 1
- 238000010586 diagram Methods 0.000 description 1
- 238000005516 engineering process Methods 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/239—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
- H04N21/2393—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/437—Interfacing the upstream path of the transmission network, e.g. for transmitting client requests to a VOD server
-
- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
- Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
- Y02D10/00—Energy efficient computing, e.g. low power processors, power management or thermal management
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses an advertisement loading method based on a video playing state, which comprises the following steps: acquiring an initial advertisement video Gi, and establishing an initial database, wherein i=1, 2,3 and … …; setting unit playing time t1, and splitting the initial advertisement video into n fragment advertisement videos Gin with the playing time t 1; setting the priority Yin of the segment advertisement video, wherein Yin refers to the priority of the nth segment in the ith advertisement video; acquiring a request of updating advertisement content by a user, acquiring the occurrence frequency m of the update request in the previous T2 time, and calculating the replacement period T= (T2/m) of the advertisement content; estimating the number S=T/T1 of playing fragments of the next advertisement video, obtaining the fragment advertisement video Gin (max) with the highest priority in the next advertisement video, and selecting S fragment advertisement videos to generate playing videos for playing, wherein the playing videos comprise Gin (max) and are continuous. Compared with the existing advertisement playing mode, the advertisement playing effect of the invention is better.
Description
Technical Field
The invention relates to the technical field of network advertisement delivery, in particular to an advertisement loading method based on a video playing state.
Background
The pre-show advertisement is to play video advertisements in front of all the movies played in a specified cinema at a specified time. Pre-show advertisements can be classified into cinema pre-show advertisements, patch advertisements and free movie trailers which do not belong to commercial activities, and can more effectively spread advertisement information. The network advertisement refers to an advertisement published by using a network, and comprises advertisements on websites and instant communication tools. The existing network advertisement mainly comprises a flag advertisement (Banner) form, a text advertisement form and the like. And with the popularization of the internet and the continuous development of information technology, online advertisements on the internet are continuously changing the traditional marketing mode, and network advertisements are rapidly developed at a speed exceeding that of the traditional advertisements. Therefore, the pre-showing advertisement mode in the traditional cinema is also carried to online video viewing, and when a user clicks on video for playing, the user needs to watch advertisements for a certain time before watching.
After the advertisement is put into the video playing time, the advertisement can be automatically played in a next period of time, and intelligent equipment of a user, such as a mobile phone or a computer, can be occupied. And for most video software, intelligent equipment cannot be used in the video playing stage, and the intelligent equipment can only be forcedly watched, if the intelligent equipment exits halfway, advertisements need to be watched again after the intelligent equipment enters again. Therefore, users are more dislike of forced advertisement, so that other things are easy to do in the advertisement playing time until the advertisement is watched after being played, and the advertising effect of advertisement playing is reduced.
Disclosure of Invention
The invention aims to provide an advertisement loading method based on a video playing state, which solves the following technical problems:
the aim of the invention can be achieved by the following technical scheme:
an advertisement loading method based on video playing state comprises the following steps:
acquiring an initial advertisement video Gi, and establishing an initial database, wherein i=1, 2,3 and … …; and Gi refers to the ith advertising video;
setting unit playing time t1, and splitting the initial advertisement video into n fragment advertisement videos Gin with the playing time t1, wherein Gin refers to an nth fragment in an ith advertisement video; setting the priority Yin of the segment advertisement video, wherein Yin refers to the priority of the nth segment in the ith advertisement video;
acquiring a request of updating advertisement content by a user, acquiring the occurrence frequency m of the update request in the previous T2 time, and calculating the replacement period T= (T2/m) of the advertisement content;
estimating the number S=T/T1 of playing fragments of the next advertisement video, obtaining the fragment advertisement video Gin (max) with the highest priority in the next advertisement video, and selecting S fragment advertisement videos to generate playing videos for playing, wherein the playing videos comprise Gin (max) and are continuous.
As a further scheme of the invention: when S is not an integer, it is rounded up, i.e
As a further scheme of the invention: when S is not an integer, gin (max) is not the last segment advertisement video of the time sequence in the playing video generated by selecting the segment advertisement video after rounding up.
As a further scheme of the invention: and selecting the playing video with the highest priority as the next playing content, wherein the priority of the playing video is the sum of the priorities of all the fragment advertisement videos contained in the playing video.
As a further scheme of the invention: when the priorities of the plurality of playing videos are the same, the playing video with the top Gin (max) in time sequence is selected as the next playing content.
As a further scheme of the invention: when the user does not make an update request after the playing of the playing video is completed, the rest content with time sequence after the playing video in the current initial advertisement video is automatically played.
As a further scheme of the invention: when the playing video is not updated after the playing is completed and the last segment advertisement video of the current initial advertisement video is contained in the playing video, the next advertisement is automatically played.
As a further scheme of the invention: when the next advertisement is automatically played, the current playing fragment number S is set to be the same as the playing fragment number of the video played last time.
The invention has the beneficial effects that: in the advertisement playing stage before video playing, the method is improved in the traditional mode, and once the advertisement playing stage is entered, the advertisement content is allowed to be replaced by a client in the advertisement playing stage; recording a plurality of advertisement videos by establishing an initial database, wherein the advertisement videos are contents for playing in an advertisement playing stage; then dividing the advertisement videos into a plurality of fragments, in actual operation, setting unit playing time according to the total playing time of the advertisement playing stage, for example, if 30s of advertisements need to be watched before the video is watched, the unit playing time can be set to be 1s, and when 30 minutes of advertisements need to be watched before the video is watched, the unit playing time can be set to be 1 minute, and the unit playing time can also be set according to the total playing time of the advertisement videos, wherein the specific mode is not limited; then, according to the frequency of advertisement exchange by the user, predicting the time of advertisement switching next time, thereby selecting a specified number of fragment advertisement videos split from the advertisement videos to form a playing video for playing; in order to improve the playing effect of the advertisement, the system sets the priority of different segment advertisement videos, ensures that the segment advertisement video with the highest priority is contained in the playing video, and also adopts continuous segment advertisement video composition in order to improve the playing effect.
Drawings
The invention is further described below with reference to the accompanying drawings.
Fig. 1 is a schematic diagram of an advertisement loading method based on a video playing state according to the present invention.
Detailed Description
The following description of the embodiments of the present invention will be made clearly and completely with reference to the accompanying drawings, in which it is apparent that the embodiments described are only some embodiments of the present invention, but not all embodiments. All other embodiments, which can be made by one skilled in the art to which the invention pertains without inventive effort, are intended to be within the scope of the invention based on the embodiments herein.
Referring to fig. 1, the advertisement loading method in the video playing state includes the following steps:
acquiring an initial advertisement video Gi, and establishing an initial database, wherein i=1, 2,3 and … …; and Gi refers to the ith advertising video;
setting unit playing time t1, and splitting the initial advertisement video into n fragment advertisement videos Gin with the playing time t1, wherein Gin refers to an nth fragment in an ith advertisement video; setting the priority Yin of the segment advertisement video, wherein Yin refers to the priority of the nth segment in the ith advertisement video;
acquiring a request of updating advertisement content by a user, acquiring the occurrence frequency m of the update request in the previous T2 time, and calculating the replacement period T= (T2/m) of the advertisement content;
estimating the number S=T/T1 of playing fragments of the next advertisement video, obtaining the fragment advertisement video Gin (max) with the highest priority in the next advertisement video, and selecting S fragment advertisement videos to generate playing videos for playing, wherein the playing videos comprise Gin (max) and are continuous.
In a preferred embodiment of the invention, when S is not an integer, it is rounded up, i.e
In this embodiment, the upward rounding mode is adopted because the time for playing the video at this time is less than the theoretical replacement period T in consideration of the possibility that the user delays updating the advertisement, so that the situation that the preset playing video is already played and the user does not replace the advertisement occurs, and the upward rounding mode is adopted to avoid the situation.
In this embodiment, gin (max) is not the last clip advertisement video of the time sequence in the play video generated by rounding up the clip advertisement video when S is not an integer.
Similarly, as a result of rounding up S, the product of S and T1 is greater than the theoretical replacement period T, so that the theoretical replacement period T is reached when the last clip of advertisement video is not played, so that the user has a high probability of replacing the advertisement at this time, and Gin (max) is caused to violate the complete watching completion of the user, thereby affecting the advertisement playing effect.
In another preferred embodiment of the present invention, the priority of the playing video is the sum of the priorities of all the clips of advertisement video contained in the playing video, and the playing video with the highest priority is selected as the next playing content.
For the determined number S of playing fragments, different combinations exist when S fragment advertisement videos are selected, so that in order to ensure the best advertisement effect, the playing video with the highest priority is selected as the next playing content.
In another case of the present embodiment, when there are a plurality of play videos having the same priority, gin (max) is selected as the play content of the next play video that is the most forward in time order.
It is noted that, when the user does not make an update request after the playing of the playing video is completed, the remaining content time-ordered after the playing video in the current initial advertisement video is automatically played.
As can be seen from the above description, the actual replacement cycle is treated with the theoretical replacement cycle, and the problem can be avoided to a certain extent by adopting the way of rounding up S, but the advertisement can not be completely ensured to be replaced after the ST time arrives, so that the problem is solved by adopting automatic playing of the subsequent advertisement content.
In another case of this embodiment, when the user does not make an update request after the playing of the playing video is completed and the playing video includes the last segment of the advertisement video of the current initial advertisement video, the next advertisement is automatically played.
And when the next advertisement is automatically played, the current playing fragment number S is set to be the same as the playing fragment number of the video played last time.
In the invention, in the advertisement playing stage before video playing, the mode that the advertisement playing stage cannot be operated once is carried out in the traditional mode is improved, and the client is allowed to change the advertisement content in the advertisement playing stage; recording a plurality of advertisement videos by establishing an initial database, wherein the advertisement videos are contents for playing in an advertisement playing stage; then dividing the advertisement videos into a plurality of fragments, in actual operation, setting unit playing time according to the total playing time of the advertisement playing stage, for example, if 30s of advertisements need to be watched before the video is watched, the unit playing time can be set to be 1s, and when 30 minutes of advertisements need to be watched before the video is watched, the unit playing time can be set to be 1 minute, and the unit playing time can also be set according to the total playing time of the advertisement videos, wherein the specific mode is not limited; then, according to the frequency of advertisement exchange by the user, predicting the time of advertisement switching next time, thereby selecting a specified number of fragment advertisement videos split from the advertisement videos to form a playing video for playing; in order to improve the playing effect of the advertisement, the system sets the priority of different segment advertisement videos, ensures that the segment advertisement video with the highest priority is contained in the playing video, and also adopts continuous segment advertisement video composition in order to improve the playing effect.
Notably, for the division of the priorities of different segment advertisement videos, a system setting mode is adopted, and the main setting mode is that the more outstanding or the more deeply affected the pictures, the higher the priority is; the priority of the clip advertisement video may also be designed in other manners, and the present invention is not particularly limited.
The foregoing describes one embodiment of the present invention in detail, but the description is only a preferred embodiment of the present invention and should not be construed as limiting the scope of the invention. All equivalent changes and modifications within the scope of the present invention are intended to be covered by the present invention.
Claims (8)
1. An advertisement loading method based on a video playing state is characterized by comprising the following steps:
acquiring an initial advertisement video Gi, and establishing an initial database, wherein i=1, 2,3 and … …; and Gi refers to the ith advertising video;
setting unit playing time t1, and splitting the initial advertisement video into n fragment advertisement videos Gin with the playing time t1, wherein Gin refers to an nth fragment in an ith advertisement video; setting the priority Yin of the segment advertisement video, wherein Yin refers to the priority of the nth segment in the ith advertisement video;
acquiring a request of updating advertisement content by a user, acquiring the occurrence frequency m of the update request in the previous T2 time, and calculating the replacement period T= (T2/m) of the advertisement content;
estimating the number S=T/T1 of playing fragments of the next advertisement video, obtaining the fragment advertisement video Gin (max) with the highest priority in the next advertisement video, and selecting S fragment advertisement videos to generate playing videos for playing, wherein the playing videos comprise Gin (max) and are continuous.
2. The method of claim 1, wherein when S is not an integer, the method is rounded up, i.e. s= ⌈ T/T1 ⌉.
3. The method according to claim 2, wherein Gin (max) is not the last clip advertisement video of the play video generated by rounding up the clip advertisement video when S is not an integer.
4. The advertisement loading method according to claim 1, wherein the priority of the playing video is the sum of the priorities of all the clips of advertisement video contained in the playing video, and the playing video with the highest priority is selected as the next playing content.
5. The method according to claim 4, wherein when there are a plurality of playing videos with the same priority, gin (max) is selected as the next playing content from the playing video that is the most forward in time sequence.
6. The advertisement loading method according to claim 1, wherein when the user does not make an update request after the playing of the video is completed, the remaining content time-ordered after the playing of the video in the current initial advertisement video is automatically played.
7. The method according to claim 1, wherein when the user does not request for updating after the playing of the playing video is completed, and the playing video includes the last segment of the current initial advertisement video, the next advertisement is automatically played.
8. The advertisement loading method according to claim 7, wherein the current playing piece number S is set to be the same as the last playing piece number of the video when the next advertisement is automatically played.
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| Application Number | Priority Date | Filing Date | Title |
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| CN202310324466.6A CN116347124B (en) | 2023-03-29 | 2023-03-29 | Advertisement loading method based on video playing state |
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| CN202310324466.6A CN116347124B (en) | 2023-03-29 | 2023-03-29 | Advertisement loading method based on video playing state |
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| CN116347124B true CN116347124B (en) | 2024-03-29 |
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| CN117372088B (en) * | 2023-12-08 | 2024-02-23 | 莱芜职业技术学院 | Music teaching popularization method and system |
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