CN101075888B - System and method for realizing fluid medium advertisement - Google Patents
System and method for realizing fluid medium advertisement Download PDFInfo
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- CN101075888B CN101075888B CN200610080547A CN200610080547A CN101075888B CN 101075888 B CN101075888 B CN 101075888B CN 200610080547 A CN200610080547 A CN 200610080547A CN 200610080547 A CN200610080547 A CN 200610080547A CN 101075888 B CN101075888 B CN 101075888B
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Abstract
The system comprises: service management server, local stream-media server and terminal. The service management server comprises: a policy-making module and a list-sending module; the policy-making module is used for making advertisement playing policy; the list sending module is used for sending down the program playing list according to the advertisement playing policy. The local stream media server comprises a service operation module used for sending the advertisement content to the terminal based on the requirement of the advertisement and the request from the service management server. The method comprises: making the advertisement playing policy; sending the program playing list; sending the bit-stream containing the advertisement content.
Description
Technical field
The present invention relates to telecommunications streaming media playing technical field, the system and method that particularly a kind of flow media advertisement is realized.
Background technology
Advertisement is one of operator's major source of revenues.The advertising business kind is a lot: channel intercuts, and program request is intercutted.Stream media technology is one of modern broadband major technique of carrying out video transmission on the net.When stream media technology was used to run, operator need insert advertisement to obtain income, especially directly the user was charged under the situation of difficult.And existing advertisement insertion mode all to be server end initiatively send, can not consider user's acceptance level, can not accomplish to shoot the arrow at the target.
Existing technology is directly to insert advertisement when Streaming Media is made, and real content and advertisement content are combined in the media file, only need play this file when server is play and get final product.
The shortcoming of this method is: advertisement and content are too tight in conjunction with getting, and operator can't insert advertisement according to user's custom in the playing process of program.Operator's advertisement delivery that can't attract clients, because the client does not have control to the playing process of content, if add new advertisement, operator is the new flim editing and making of unit weight internally.
For stream medium demand service, advertisement can be regularly inserted in requirement, and the user can not skip advertisements not see.The prior art interoperability is poor, can't allow the terminal of other producers support advertising business.The prior art poor stability, if the user cancels or cracked advertise control, the user just can skip advertisements not see.This demand existing equipment does not realize that requiring has an Advertisement Server or advertisement terminal to support.
Summary of the invention
The invention provides a kind of flow media advertisement and realize system and method, the present invention utilizes the technology of playlist, makes a playlist in advance, determines the moment of content and advertisement.When streaming medium content was played to certain stage, the server calls ad content after advertisement finishes playing, continued the playing media program.
For solving the problems of the technologies described above, the invention provides a kind of flow media advertisement and realize system, comprise service managing server, local streaming media server and terminal,
Described service managing server comprises policy development module and tabulation sending module, wherein:
The policy development module is used for according to business demand, formulates the advertisement broadcast strategy, and described advertisement broadcast strategy is: played in order advertisement or playing advertisement at fixed time;
The tabulation sending module, the playing programs tabulation that is used for setting up sends to described local streaming media server, at least in the moment that comprises advertisement in the tabulation of described playing programs, the moment of described advertisement is included in the arbitrary period in the described playing programs tabulation or in the set period of appointed program;
Described local streaming media server comprises service operation module, is used for according to the requirement of advertising business and the request of service managing server, sends ad content to terminal.
Described streaming media server further comprises the remote stream media server;
The service operation module of described local streaming media server further reads ad content from local streaming server, or reads ad content from the remote stream media server, and the ad content that reads is sent to terminal.
The service operation module of described local streaming media server reads to local streaming media server by RTP with ad content.
Described policy development module is further used for asking not any one action in the F.F., rewind down, time-out of response terminal of streaming media server.
For solving the problems of the technologies described above, the present invention also provides a kind of flow media advertisement implementation method, may further comprise the steps:
(1) service managing server is formulated the advertisement broadcast strategy according to business demand, and described advertisement broadcast strategy is: played in order advertisement or playing advertisement at fixed time;
(2) service managing server sends the playing programs tabulation of setting up to local streaming media server, at least in the moment that comprises advertisement in the tabulation of described playing programs, the moment of described advertisement is included in the arbitrary period in the playing programs tabulation or in the set period of appointed program;
(3) local streaming media server according to the order of described playing programs tabulation, sends the play content code stream that has advertisement according to terminal request to terminal.
In the described step 3, the play content code stream of described advertisement is read from this locality by described local streaming media server or reads from the remote stream media server.
In the described step 3, described local streaming media server reads to local streaming media server by RTP with the ad content in the remote stream media server.
Described step 2 may further include: service managing server sends the playing programs tabulation according to the advertisement broadcast strategy to streaming media server, and revises the playing programs tabulation at any time according to business demand.
In the described step 2, service managing server can be whole programs of broadcast or broadcast fixed time section program to the programme content that the playing programs that streaming media server sends is tabulated, and the time period of appointment can begin in any moment relatively in the playing programs tabulation.
In the described step 1, service managing server can be formulated the correspondent advertisement broadcast strategy according to the business demand of live broadcast service or demand (telecommunication) service.
System and method of the present invention is finished the advertisement controlled function by server, the transmission of server controls code stream, and the management of advertising listing, the flexibility of service customization gets a promotion, and does not need to change terminal, and is safe.The present invention implements advertisement to operator capacity of will is provided, the input of advertisement does not need the specific aim requirement, watch program to watch simultaneously and belong to an advertisement in the playlist with it, the user can not skip advertisements, if revise the advertisement of intercutting in certain program, only need to revise the server playlist, its workload is little.
Description of drawings
Fig. 1 realizes system schematic according to the described flow media advertisement of the embodiment of the invention;
Fig. 2 is for to call schematic diagram according to the described flow media advertisement of the embodiment of the invention;
Fig. 3 is according to the described flow media advertisement implementation method of embodiment of the invention flow chart.
Embodiment
As shown in Figure 1, for realizing system schematic according to the described flow media advertisement of the embodiment of the invention, wherein, flow media advertisement realizes that system is made up of service managing server 101, streaming media server 102,103 3 parts of terminal.
The function of service managing server 101 is: the customization of program strategy, issuing of playing programs tabulation, the customization of advertisement broadcast strategy, advertising strategy are regularly play, played in order, can require streaming media server not respond user's actions such as F.F., rewind down, time-out.
The function of streaming media server 102 is: is responsible for sending Streaming Medias to terminal 103, and requirements such as the F.F. in the response user playing process, rewind down, time-out.Streaming media server can be under the control of service managing server, and the requirement according to advertising business pushes advertisement to the user.
As shown in Figure 2, for calling schematic diagram according to the described flow media advertisement of the embodiment of the invention, the source of advertisement can have two:
(1) the ad content file is kept in the local streaming media server 201.When local streaming media server 201 began to terminal advertising-playing, local streaming media server 201 directly read promotional literature from this locality, and sends to terminal.
(2) the ad content file is kept in the remote stream media server 202.When local streaming media server 201 began to terminal advertising-playing, local streaming media server 201 read advertising media's stream by Real-time Transport Protocol or other agreements from remote stream media server 202, be transmitted to terminal again.
As shown in Figure 3, for according to the described flow media advertisement implementation method of embodiment of the invention flow chart, concrete steps are as follows:
Explanation about playlist:
Playlist is streaming media server sends a sequence list from program to terminal, can the program an of this locality in the playlist, it also can be a program on the remote server, if the program on the remote server, can pass through RTP (Real time TransferProtocol, RTP) agreement obtains.
Program in the playlist can be whole broadcasts, also plays any one time period wherein.
Program in the playlist can be beginning arbitrarily relatively constantly, and is very flexible, can realize advertisement intercutting at any time.
No matter be live broadcast service, or demand (telecommunication) service, can formulate playlist by service managing server, come the broadcast strategy of control flows media server, can realize broadcast strategy very flexibly.
Claims (10)
1. a flow media advertisement is realized system, it is characterized in that described system comprises service managing server, local streaming media server and terminal, wherein:
Described service managing server comprises policy development module and tabulation sending module, wherein:
Described policy development module is used for according to business demand, formulates the advertisement broadcast strategy, and described advertisement broadcast strategy is: played in order advertisement or playing advertisement at fixed time;
Described tabulation sending module, the playing programs tabulation that is used for setting up sends to described local streaming media server, at least in the moment that comprises advertisement in the tabulation of described playing programs, the moment of described advertisement is included in the arbitrary period in the described playing programs tabulation or in the set period of appointed program;
Described local streaming media server comprises service operation module, is used for according to the requirement of advertising business and the request of service managing server, sends ad content to terminal.
2. according to the described system of claim 1, it is characterized in that described system further comprises the remote stream media server;
The service operation module of described local streaming media server further reads ad content from local streaming media server, or reads ad content from described remote stream media server, and the ad content that reads is sent to terminal.
3. according to the described system of claim 2, it is characterized in that the service operation module of described local streaming media server reads to described local streaming media server by RTP with ad content.
4. according to the described system of claim 1, it is characterized in that described policy development module is further used for asking not any one action in the F.F., rewind down, time-out of response terminal of streaming media server.
5. a flow media advertisement implementation method is characterized in that, may further comprise the steps:
(1) service managing server is formulated the advertisement broadcast strategy according to business demand, and described advertisement broadcast strategy is: played in order advertisement or playing advertisement at fixed time;
(2) service managing server sends the playing programs tabulation of setting up to local streaming media server, at least in the moment that comprises advertisement in the tabulation of described playing programs, the moment of described advertisement is included in the arbitrary period in the playing programs tabulation or in the set period of appointed program;
(3) local streaming media server according to the order of described playing programs tabulation, sends the play content code stream that has advertisement according to terminal request to terminal.
6. according to the described method of claim 5, it is characterized in that in the described step 3, the play content code stream of described advertisement is read from this locality by described local streaming media server or reads from the remote stream media server.
7. according to the described method of claim 6, it is characterized in that described local streaming media server reads to this locality by RTP with the ad content in the remote stream media server.
8. according to the described method of claim 5, it is characterized in that, described step 2 further comprises: described service managing server sends described playing programs tabulation according to the advertisement broadcast strategy to streaming media server, and revises described playing programs tabulation at any time according to business demand.
9. according to the described method of claim 5, it is characterized in that, in the described step 2, the programme content that the playing programs that described service managing server sends to streaming media server is tabulated is for playing whole programs or playing fixed time section program, and the time period of appointment can begin relatively any constantly in the described playing programs tabulation.
10. according to the described method of claim 5, it is characterized in that in the described step 1, described service managing server is formulated the correspondent advertisement broadcast strategy according to the business demand of live broadcast service or demand (telecommunication) service.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200610080547A CN101075888B (en) | 2006-05-15 | 2006-05-15 | System and method for realizing fluid medium advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200610080547A CN101075888B (en) | 2006-05-15 | 2006-05-15 | System and method for realizing fluid medium advertisement |
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| Publication Number | Publication Date |
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| CN101075888A CN101075888A (en) | 2007-11-21 |
| CN101075888B true CN101075888B (en) | 2010-05-12 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN200610080547A Expired - Fee Related CN101075888B (en) | 2006-05-15 | 2006-05-15 | System and method for realizing fluid medium advertisement |
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Families Citing this family (19)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101656755B (en) * | 2008-08-22 | 2015-07-08 | 华为技术有限公司 | Method and device for transmitting and broadcasting advertising programs |
| CN102238139A (en) * | 2010-04-27 | 2011-11-09 | 华为技术有限公司 | Method, device and system for inserting advertisement |
| CN102098281B (en) * | 2010-12-07 | 2013-07-03 | 福建三元达软件有限公司 | Method for deploying advertising management platform on telecom operator service agent system |
| CN102790949A (en) * | 2011-05-17 | 2012-11-21 | 中兴通讯股份有限公司 | Method and system for implementing mobile advertising service |
| CN102647626B (en) * | 2012-02-13 | 2014-08-06 | 深圳市龙视传媒有限公司 | Method and system for inserting advertisements in time shift program |
| CN103034688A (en) * | 2012-11-28 | 2013-04-10 | 广东欧珀移动通信有限公司 | Method and device for playing multi-media file by time |
| EP3001692A4 (en) * | 2013-07-02 | 2016-06-08 | Huawei Tech Co Ltd | Streaming media processing method, apparatus and system |
| CN103442305A (en) * | 2013-09-02 | 2013-12-11 | 西安诺瓦电子科技有限公司 | Inter-cut control method and cluster-type playing control system and method |
| CN104093088B (en) * | 2013-12-26 | 2017-06-23 | 赛特斯信息科技股份有限公司 | Realize that adaptive stream media plays the system and method for control |
| CN103701827A (en) * | 2014-01-03 | 2014-04-02 | 上海美琦浦悦通讯科技有限公司 | Method for realizing stream media play based on self-adaption stream media service gateway system |
| CN104469941B (en) * | 2014-12-23 | 2019-01-08 | 西安电子科技大学 | Indoor wireless positioning method based on WLAN WLAN ofdm signal cyclic prefix |
| CN104980804A (en) * | 2015-07-28 | 2015-10-14 | 驰众信息技术（上海）有限公司 | Video arranging management method for terminal display equipment |
| CN105450740A (en) * | 2015-11-13 | 2016-03-30 | 中国建设银行股份有限公司 | Information display method, information display system and information display device |
| CN105847894A (en) * | 2016-03-24 | 2016-08-10 | 乐视控股（北京）有限公司 | Method for playing multimedia file at fixed time, terminal, server and system thereof |
| CN106330895A (en) * | 2016-08-22 | 2017-01-11 | 乐视控股（北京）有限公司 | Popularized information processing method and device |
| CN107181970B (en) * | 2017-05-02 | 2020-09-11 | 成都智元汇通信息技术有限公司 | Method for automatically generating playlist by advertisement terminal |
| CN107025847A (en) * | 2017-06-06 | 2017-08-08 | 万维云视（上海）数码科技有限公司 | A kind of advertisement broadcast method and system |
| CN108777119B (en) * | 2018-06-01 | 2021-01-05 | 深圳安麦思科技有限公司 | Power supply regulation and control system |
| CN112767025B (en) * | 2021-01-18 | 2023-07-21 | 深圳市晶泓科技有限公司 | Advertisement program list delivery method and system |
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| US6505169B1 (en) * | 2000-01-26 | 2003-01-07 | At&T Corp. | Method for adaptive ad insertion in streaming multimedia content |
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| CN101075888A (en) | 2007-11-21 |
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Effective date of registration: 20180711 Address after: California, USA Patentee after: Global innovation polymerization LLC Address before: 518057 Department of law, Zhongxing building, South hi tech Industrial Park, Nanshan District hi tech Industrial Park, Guangdong, Shenzhen Patentee before: ZTE Corp. |
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Granted publication date: 20100512 |