CN101350937A - Method, system and apparatus for inter cut of personalized advertisement in broadcast stream medium - Google Patents
Method, system and apparatus for inter cut of personalized advertisement in broadcast stream medium Download PDFInfo
- Publication number
- CN101350937A CN101350937A CNA2007101301504A CN200710130150A CN101350937A CN 101350937 A CN101350937 A CN 101350937A CN A2007101301504 A CNA2007101301504 A CN A2007101301504A CN 200710130150 A CN200710130150 A CN 200710130150A CN 101350937 A CN101350937 A CN 101350937A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- personalized
- server
- request
- user
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L12/00—Data switching networks
- H04L12/02—Details
- H04L12/16—Arrangements for providing special services to substations
- H04L12/18—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
- H04L12/1859—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast adapted to provide push services, e.g. data channels
Abstract
The invention discloses a method for inserting individualized advertisement in the process of broadcasting flow media; the method comprises that a broadcast channel system broadcasts the inserted advertisement dictation and time in the process of flow media broadcast; the user equipment which receives the inserted advertisement dictation and time transmits the request for broadcasting the individualized advertisement to an AD server; the AD server broadcasts the individualized advertisement to the user equipment and stops after the advertisement time is over. By using the invention, the user equipment and the AD server could interact with the AD server could supply individualized advertisement to the user equipment through an interactive server; in this way, the user request of individualized broadcast of advertisement could be met to the maximum and corresponding individualized advertisement could be supplied to users according to different advertisement strategies.
Description
Technical field
The present invention relates to communication technical field, particularly a kind of in the broadcasting Streaming Media method, system and device of inter cut of personalized advertisement.
Background technology
Along with third generation communication (3G) technology and networks development, operator more and more payes attention to the development of mobile data services with universal, and wherein variation has taken place the business model of advertisement, and Internet advertising and moving advertising present bigger growing trend.So-called mobile advertisement service is: be the paying information of propagating by mobile media, be intended to be subjected to biography person's attitude, intention and behavior by these business information influences.This business has characteristics such as personalization, interactive, mobility, low cost, sight, high efficiency.
From the exploitation form of mobile advertisement service, moving advertising has a variety of trafficwises, such as embedded in mobile phone advertisement, multimedia message advertisement, mobile video advertisement, mobile phone games advertisement etc.On content, can adopt multiple or mixed forms such as literal, coloured picture, video, music again.Many advantages of mobile advertisement service make this business just be subjected to global many mobile operator, service provider (ServiceProvider, pursuing energetically SP) once releasing.
Industry has the method for some inter cut of personalized advertisement in the broadcasting Streaming Media at present, as a kind of method of doing the advertisement personalization at mobile phone terminal, its scheme is by broadcasting in real time with a special broadcasting channel with many ad stream media files, cell-phone customer terminal filters these advertisements according to user's personal settings, receives only and preserve the ad stream media file that meets the user individual preference; The user arrives the time spot in the live process that televiews, cell-phone customer terminal just is chosen in the local ad stream medium of preserving and carries out local broadcast, thereby reaches the purpose of advertisement personalization.
This by the advertisement of broadcasting the real time filtering download and the method for doing the personalized broadcast of advertisement in client, because the broadcast channel system can not all broadcast all ad stream media files in real time, therefore, when mobile phone filters self needed ad stream media file from the files in stream media of broadcasting, the user obtains may not be the advertisement of self preference, and therefore the mode of this personalized advertisement can't better meet user's needs.This advertising just will be kept at local advertisement and play in turn, the input strategy that can not adjust advertisement in real time according to advertiser's investment requirement and advertising effect, and advertising results do not reach advertiser's demand usually yet.
Summary of the invention
The embodiment of the invention provides a kind of method, system and device that insert personalized advertisement in the broadcasting Streaming Media, and user advertising is personalized to be play to satisfy greatly.
A kind of method of inserting personalized advertisement in the broadcasting Streaming Media that the embodiment of the invention provides comprises:
In the broadcasting Streaming Media process, broadcasting breaks for commercialsy and instructs and the commercial breaks duration;
Receive the user terminal of this commercial breaks instruction and commercial breaks duration, send the request of playing personalized advertisement to Advertisement Server;
Described Advertisement Server is play the online Streaming Media of personalized advertisement to this user terminal, through behind the described commercial breaks duration, stops to play the online Streaming Media of this personalized advertisement.
The another kind that the embodiment of the invention provides inserts personalized advertisement in the broadcasting Streaming Media method comprises:
In receiving broadcasting Streaming Media process, user terminal is received instruction of broadcasting commercial breaks and commercial breaks duration, sends the request of playing personalized advertisement to the advertisement Advertisement Server;
Described user terminal is play the online Streaming Media of personalized advertisement that this Advertisement Server is play, and through behind the described commercial breaks duration, stops to play the online Streaming Media of this personalized advertisement.
A kind of system that inserts personalized advertisement in the broadcasting Streaming Media that the embodiment of the invention provides comprises:
The broadcast channel system is used to carry out the broadcasting of Streaming Media, and in the broadcasting process of Streaming Media, broadcasting breaks for commercialsy and instructs and the commercial breaks duration;
User terminal when being used to receive instruction of broadcasting commercial breaks and commercial breaks duration, sends the request of playing personalized advertisement to Advertisement Server, and plays from the online Streaming Media of the personalized advertisement of Advertisement Server;
Advertisement Server when being used to receive the request of playing personalized advertisement, sends personalized advertisement to described user terminal, through behind the described commercial breaks duration, stops to play the online Streaming Media of this personalized advertisement.
A kind of user terminal that the embodiment of the invention provides comprises: client flow transmission functional unit and advertisement client side, wherein,
Described client flow transmission functional unit comprises:
Retransmission unit, the commercial breaks instruction and the commercial breaks duration that are used for receiving from the broadcast channel system send to described advertisement client side;
Described advertisement client side, be used to receive instruction of described commercial breaks and commercial breaks duration after, check whether the user is provided with the information of watching personalized advertisement, if send the request of playing personalized advertisement to Advertisement Server.
A kind of Advertisement Server that the embodiment of the invention provides comprises:
The media negotiation with advertisement client side when being used to receive the request of playing personalized advertisement, is finished in the media negotiation unit;
The advertisement acquiring unit is used for the request according to described broadcast personalized advertisement, obtains adline and the online Streaming Media of the pairing user individual advertisement of this adline that this user is provided with;
Control unit is used to play the online Streaming Media of described personalized advertisement; Receive described stop to send the request of advertisement after, stop to play the online Streaming Media of personalized advertisement to this user terminal.
As seen through the above technical solutions, the embodiment of the invention is in the live process of broadcasting Streaming Media, and the time spot arrives, and broadcast channel issues break for commercialsy instruction and commercial breaks duration; After advertisement client side was received break for commercialsy instruction and commercial breaks duration, to the request that Advertisement Server initiates to play personalized advertisement, Advertisement Server was play the online Streaming Media of personalized advertisement to advertisement client side; When the end of commercial breaks duration, Advertisement Server finishes the broadcast of the online Streaming Media of personalized advertisement, and system switches back broadcast channel and continues the live of broadcasting Streaming Media.Therefore, the embodiment of the invention can realize that user terminal and Advertisement Server carry out alternately, make interactive server can offer the user individual advertisement, farthest satisfy the personalized broadcast of user advertising, the input strategy that also can adjust advertisement in real time according to advertiser's investment requirement and advertising effect simultaneously, provide corresponding personalized advertisement to the user, farthest reach advertiser's demand.
Description of drawings
Fig. 1 is the structural representation of system embodiment one of the present invention;
Fig. 2 is the structural representation of system embodiment two of the present invention;
Fig. 3 is the structural representation of the user terminal of the embodiment of the invention;
Fig. 4 is the structural representation of advertisement (AD) server of the embodiment of the invention;
Fig. 5 is the schematic flow sheet of a specific embodiment of the inventive method;
Fig. 6 is the schematic flow sheet of another specific embodiment of the inventive method.
Embodiment
In embodiments of the present invention, the broadcast channel system is in broadcasting Streaming Media process, and broadcasting breaks for commercialsy and instructs and the commercial breaks duration; Receive the user terminal of this commercial breaks instruction and commercial breaks duration, send the request of playing personalized advertisement to the AD server again; Described AD server is play the request of personalized advertisement according to this, play the online Streaming Media of corresponding personalized advertisement to this user terminal, behind the described commercial breaks duration of process, stop to play the online Streaming Media of this personalized advertisement, thereby make user terminal at every turn the time spot can be in real time and Advertisement Server mutual, play the personalized advertisement that the user needs.After this, the broadcast channel system can continue to broadcast Streaming Media, and user terminal can continue to play the Streaming Media of broadcast channel system broadcasts.
As shown in Figure 1, the system of the embodiment of the invention comprises broadcast channel system 11, AD server 13, user terminal 12.
Broadcast channel system 11 is used to carry out the broadcasting of Streaming Media, and the commercial breaks time then, broadcasting break for commercialsy instruction and commercial breaks duration;
User terminal 12 is used to receive when breaking for commercialsy instruction and commercial breaks duration, sends the request of playing personalized advertisement to AD server 13, and plays from the online Streaming Media of the personalized advertisement of AD server 13;
AD server 13 when being used to receive the request of playing personalized advertisement, sends the online Streaming Media of personalized advertisement to this user terminal 12, through behind the described commercial breaks duration, stops to send the online Streaming Media of this personalized advertisement.
User terminal 12 is after AD server 13 sends the request of personalized advertisement, AD server 13 carries out media negotiation with user terminal 12, after finishing media negotiation, the user's that AD server 13 is stored in advance according to self preference characteristics information is play the online Streaming Media of personalized advertisement to user terminal.This situation is that the preference setting with the user is kept at AD server 13, when needs carry out personalized advertisement when playing, directly utilizes this user's who preserves in advance user preference information to carry out the broadcast of personalized advertisement.
Certainly, if user terminal 12 comprises the user preference information that the user is provided with in the personalized advertisement request that AD server 13 sends, can directly utilize user preference information included in this personalized advertisement request to play the online Streaming Media of personalized advertisement to user terminal.This situation is that the preference information with the user is kept at terminal, carries out personalized advertisement when playing at needs, and this information is sent to AD server 13.
The embodiment of the invention goes for BCAST broadcast channel system and carries out inter cut of personalized advertisement, also go for based on IPTV technology inter cut of personalized advertisement, when realizing based on IPTV technology inter cut of personalized advertisement, just BCAST broadcast channel system is changed into the broadcast/group broadcast channel system of IPTV, change the BCAST exchange channels exchange channels of IPTV into, other step is identical.
Referring to shown in Figure 2, when the broadcast channel system among Fig. 1 11 is BCAST broadcast channel system, can comprise content creating (Centent Creation) unit 21, stream application function (Stream ApplicationFunction) unit 22, broadcasting service distribution/processing unit 23, distributing broadcasting system (BroadcastDistribution System, BDS) distribution of services/processing unit 24, distributing broadcasting system 25.User terminal 12 comprises SDC unit 26 and AD client 27.
The original function of BCAST broadcast channel system 11 included parts all has detailed description in OMA BCAST AD1.0 standard, no longer repeat here.
At the function that relates among the present invention, system is described in detail to the BCAST broadcast channel below.
Content creating unit 21, be used for inserting advertisement instruction and commercial breaks duration at Streaming Media, the Streaming Media that will insert advertisement instruction and commercial breaks duration by stream application function unit 22, broadcasting service distribution/processing unit 23, BDS distribution of services/processing unit 24 and distributing broadcasting system 25 is issued to the SDC unit 26 of user terminal.
SDC unit 26 will break for commercialsy the instruction and the commercial breaks duration be transmitted to AD client 27; AD client 27 finish with AD server 13 media negotiations after, discharge user terminals resources such as MIC and screen etc., so that AD client 27 is carried out the broadcast of personalized advertisement; And after AD client 27 and AD server 13 finish personalized advertisement, regain user terminals resources, and continue playing stream media.
AD client 27 is used to receive commercial breaks instruction and the commercial breaks duration sent from SDC unit 26; Watch personalized advertisement if the user has disposed, send the request of playing personalized advertisements to AD server 13, finish the media negotiation with AD server 13 after, obtain terminal resource, cooperates the broadcast personalized advertisement with AD server 13; Discharge terminal resource after finishing advertisement, notice SDC unit 26 is recaptured terminal resource and is continued the live of broadcasting Streaming Media.
AD server 13 can comprise the door (portal) of user individual preference (profile), and the user can be provided with the adline that self needs by this door; The time spot then, the media negotiation with AD client 27 is finished in the request of the broadcast personalized advertisement of response AD client 27, takes out personalized advertisement according to user's Profile, plays personalized advertisements for AD client 27; The real time record advertisement is counted after finishing advertisement.
Certainly, the system of present embodiment can further include: the Internet 28 is used to provide between AD server and the AD client 27 and carries out mutual passage.
Referring to shown in Figure 3, a kind of user terminal that is applied in the said system that the embodiment of the invention provides comprises: SDC unit 26 and AD client 27, wherein,
Described SDC unit 26 comprises: retransmission unit 311, and the commercial breaks instruction and the commercial breaks duration that are used for receiving send to described AD client 27;
Described AD client 27, after being used to receive described commercial breaks instruction and commercial breaks duration, check whether the user is provided with the information of watching personalized advertisement, if, send the request of playing personalized advertisement to the AD server, and play from the online Streaming Media of the personalized advertisement of AD server.
Described SDC unit 26 can also comprise: the second resource acquisition/releasing unit 312 and second broadcast unit 313.Second resource acquisition/releasing unit 312, be used for when the needs playing stream media, obtaining terminal resource; When needs carry out personalized advertisement, discharge terminal resource; Second broadcast unit 313 is used for when personalized advertisement finishes, and continues to play the Streaming Media of BCAST broadcast channel system broadcasts.
AD client 27 has two kinds of implementations, and first kind of implementation can comprise: personalized advertisement request unit 321, media negotiation unit 322, advertisement playing unit 323, first resource acquisition/releasing unit 324.
Personalized advertisement request unit 321, be used to receive instruction of described commercial breaks and commercial breaks duration after, check whether the user is provided with the information of watching personalized advertisement, if send the request of playing personalized advertisement to described AD server; Media negotiation unit 322 is used for finishing media negotiation with the AD server; Advertisement playing unit 323 is used to play the online Streaming Media of personalized advertisement that the AD server is play; First resource acquisition/releasing unit 324 is used for obtaining terminal resource when needs are play personalized advertisement, is used for discharging terminal resource through behind the described commercial breaks duration.
Described AD client 27 can also comprise: stop the ad-request unit, be used for sending the request that stops to send advertisement to Advertisement Server through behind the described commercial breaks duration.
In second kind of implementation of described AD client, all unit in can comprising first kind of mode, also comprise: user individual advertising message storage element, this unit is used for the stored user preference information, increases described user preference information to offer described personalized advertisement request unit in the request of the broadcast personalized advertisement that sends.This mode is different with the difference personalized advertisement request unit of first kind of mode, personalized advertisement request unit under this mode need send to the AD server by the request of playing personalized advertisement with the user preference information of preserving in the described user individual advertising message storage element.
At above-mentioned two kinds of different user terminals, two kinds of AD servers also are provided in the embodiment of the invention, referring to shown in Figure 4, first kind of AD server of the embodiment of the invention, be applied in the system of the invention described above embodiment, this AD server comprises: media negotiation unit 41, advertisement acquiring unit 43, control unit 44.
Wherein, the media negotiation with advertisement client side when being used to receive the request of playing personalized advertisement, is finished in media negotiation unit 41; Advertisement acquiring unit 43 is used for the request according to described broadcast personalized advertisement, obtains adline and the online Streaming Media of the pairing user individual advertisement of this adline that this user is provided with; Control unit 44 is used to play the online Streaming Media of described personalized advertisement; Behind the commercial breaks duration, stop to play the online Streaming Media of personalized advertisement to this user terminal.
Here, control unit 44 can received when stopping to play the request of personalized advertisement, stop to play the online Streaming Media of personalized advertisement to this user terminal, included commercial breaks duration in also can request according to described broadcast personalized advertisement, determine current time spot end, and stop to play the online Streaming Media of personalized advertisement to this user terminal.
The AD server can also comprise: ad stream media storage unit 42, this unit are used for storage and provide advertisement online Streaming Media to advertisement acquiring unit 43.
Certainly, the AD server can also comprise: user individual advertising message storage element 45, the user preference information that is used to store and provides the user to be provided with to advertisement acquiring unit 43, therefore, when not containing user preference information in the request of playing personalized advertisement, advertisement acquiring unit 43 can be from described user individual advertising message storage element 45, obtain the adline of this user's correspondence, obtain the online Streaming Media of the pairing user individual advertisement of this adline from described ad stream media storage unit 42 again.In this case, user individual advertising message storage element 45 can be kept user's preference setting in advance, with when the user carries out the personalized advertisement request, the preference configuration information is offered the advertisement acquiring unit.
Described AD server can also comprise: the computing unit of counting is used for playing the back in advertisement and calculates counting of advertisement.
The detailed process of embodiment of the invention method is described below in conjunction with Fig. 5 and Fig. 6.
Referring to shown in Figure 5, the method for the embodiment of the invention may further comprise the steps:
Step 501: in broadcasting Streaming Media process, the time spot then, broadcasting break for commercialsy instruction and commercial breaks duration.
Step 502: receive the user terminal of this commercial breaks instruction and commercial breaks duration, send the request of playing personalized advertisement to the AD server.
Here, after user terminal receives instruction of this commercial breaks and commercial breaks duration, can be when checking that the user is provided with the information of watching personalized advertisement, the request of described broadcast personalized advertisement is sent to the AD server.
If user terminal comprises SDC and AD client, step 502 can realize like this: SDC receives instruction of this commercial breaks and commercial breaks duration, this commercials breaks is instructed and the commercial breaks duration sends to AD client in the user terminal; The AD client checks whether the user is provided with the information of watching personalized advertisement, if should play the personalized advertisement request and send to the AD server.
Step 503: described AD server is play online Streaming Media to this user terminal, through behind the described commercial breaks duration, stops to play the online Streaming Media of this personalized advertisement.
Here, AD server and described user terminal carry out media negotiation; Described AD server according to the user's who is provided with preference characteristics information to the online Streaming Media of AD client terminal playing personalized advertisement.User's preference characteristics information can be arranged in the user terminal, and sends to the AD server by the request of described broadcast personalized advertisement, also can be arranged in the AD server.
And when playing the online Streaming Media of this personalized advertisement, the SDC unit needs the terminal resource of release busy, such as: MIC, display etc., the AD client obtains these terminal resources.After the broadcast that finishes personalized advertisement, the AD client discharges terminal resource, and the advertisement of notice SDC unit personality finishes; SDC regains terminal resource after receiving the unit this notice, continues to play the Streaming Media of BCAST broadcast channel system broadcasts.
And, in step 503, can determine whether through described advertisement duration by user terminal, after through the commercial breaks duration, finish to play personalized advertisement by user terminal requests AD server; After the AD server is received this request, finish the broadcast of personalized advertisement.
Certainly, also can be that user terminal further comprises described advertisement duration in the request of the broadcast personalized advertisement that the AD server sends, self determine whether after through the advertisement duration, to stop to play this personalized advertisement by described AD server through described advertisement duration.
Fig. 6 is the schematic flow sheet of the inventive method specific embodiment of inter cut of personalized advertisement in the broadcasting Streaming Media.
As shown in Figure 6, the detailed process of present embodiment inter cut of personalized advertisement in the broadcasting Streaming Media is as follows:
Step 601:BCAST broadcast channel system is to portable terminal SDC broadcasting Streaming Media.
Step 602: in the time spot or before the time spot arrives, BCAST broadcast channel system inserts break for commercialsy (AD Break) instruction and (AD Break) duration that breaks for commercialsy in the Streaming Media of broadcasting.
As: suppose that the broadcasting Streaming Media carries with Transport Stream (TS) agreement, a special SI (Service Information) bag is arranged in the TS bag, that is: EIT (Event Information Table), be used for issuing the event information relevant, can utilize EIT to issue with Service " AD Break " incident and " ADBreak " duration.Can comprise in the EIT bag program ID in the broadcasting channel, " AD Break " time started of incident, the lasting duration of AD Break etc.Utilize the EIT bag just can issue AD Break instruction and ADBreak duration.
Step 603:SDC unit receives the Streaming Media that contains AD Break instruction and AD Break duration.
Step 604:SDC unit is transmitted to the AD client with this AD Break instruction and AD Break duration.
Step 605:AD client is checked user's setting, watches personalized advertisement if the user is provided with, and then execution in step 606, otherwise, do not do special processing, process ends.
Step 606:AD client sends the request of playing personalized advertisement by the BCAST exchange channels to the AD server.
After step 607:AD server is received the request of this broadcast personalized advertisement, send response to the AD client, finish media negotiation with the AD client by exchange channels.
Step 608:AD server takes out the advertisement of corresponding personalization from self ad stream media storage unit according to user's preference characteristics setting (profile).
Step 609:AD client sends the request that discharges terminal resource to portable terminal SDC.
After step 610:SDC receives the unit request of this release terminal resource, discharge terminal resource.
Step 611:SDC unit is sent out to the AD client and is successfully discharged the terminal resource response.
After step 612:AD client is received this response, obtain terminal resource.
Step 613:AD server is given the advertisement of AD client terminal playing personalization along the exchange channels of BCAST broadcast channel system.
Step 614: when the end of AD Break duration, the AD client finishes to play the online Streaming Media of personalized advertisement along exchange channels request AD server.
After step 615:AD server is received this request, respond this request, finish the broadcast of personalized advertisement by exchange channels.
The advertisement of step 616:AD server record is counted.
Step 617:AD client discharges terminal resource.
Step 618:AD client notice SDC personalized advertisement finishes.
Step 619:SDC regains terminal resource after receiving the unit this notice.
Step 620:BCAST broadcast channel system and SDC unit continue the broadcasting Streaming Media.
As seen through the above technical solutions, the embodiment of the invention is in the live process of broadcasting Streaming Media, and the time spot arrives, and broadcast channel issues AD Break instruction and AD Break duration; After the AD client was received ADBreak instruction and AD Break duration, to the request that the AD server initiates to play personalized advertisement, the AD server was finished the media negotiation with the AD client; Take out personalized advertisement from system, give the advertisement of AD client terminal playing personalization along exchange channels; When the end of AD Break duration, the AD server finishes the broadcast of personalized advertisement, and the real time record advertisement is counted; System switches back broadcast channel and continues the live of broadcasting Streaming Media.Therefore, the embodiment of the invention can realize that user terminal and Advertisement Server carry out making interactive server can offer the user individual advertisement alternately, farthest satisfies the personalized broadcast of user advertising, and can provide corresponding personalized advertisement to the user according to different advertising strategies.
Obviously, those skilled in the art can carry out various changes and modification to the present invention and not break away from the spirit and scope of the present invention.Like this, if of the present invention these are revised and modification belongs within the scope of claim of the present invention and equivalent technologies thereof, then the present invention also is intended to comprise these changes and modification interior.
Claims (29)
1, a kind of in the broadcasting Streaming Media method of inter cut of personalized advertisement, it is characterized in that this method may further comprise the steps:
In the broadcasting Streaming Media process, broadcasting breaks for commercialsy and instructs and the commercial breaks duration;
Receive the user terminal of this commercial breaks instruction and commercial breaks duration, send the request of playing personalized advertisement to Advertisement Server;
Described Advertisement Server is play the online Streaming Media of personalized advertisement to this user terminal, through behind the described commercial breaks duration, stops to play the online Streaming Media of this personalized advertisement.
2, method according to claim 1, it is characterized in that, the described user terminal that receives instruction of this commercial breaks and commercial breaks duration when checking that the user is provided with the information of watching personalized advertisement, sends to Advertisement Server with the request of described broadcast personalized advertisement.
3, method according to claim 1 is characterized in that, described Advertisement Server is play personalized advertisement to this user terminal, comprising:
Described Advertisement Server and described user terminal carry out media negotiation;
Described Advertisement Server is play the online Streaming Media of personalized advertisement according to the user's who is provided with preference characteristics information to advertisement client side.
4, method according to claim 3 is characterized in that, described user's preference characteristics information is arranged in the user terminal, and sends to Advertisement Server by the request of described broadcast personalized advertisement; Or described user's preference characteristics information is arranged in the Advertisement Server.
5, method according to claim 3 is characterized in that, describedly stops to play this personalized advertisement and comprises:
After through the commercial breaks duration, the user terminal requests Advertisement Server finishes to play personalized advertisement;
After Advertisement Server is received this request, finish the broadcast of personalized advertisement.
6, method according to claim 3 is characterized in that, further comprises described commercial breaks duration in the request of described broadcast personalized advertisement, and described Advertisement Server is determined to stop to play this personalized advertisement through behind the described advertisement duration.
7, a kind of in the broadcasting Streaming Media method of inter cut of personalized advertisement, it is characterized in that this method may further comprise the steps:
In receiving broadcasting Streaming Media process, user terminal is received instruction of broadcasting commercial breaks and commercial breaks duration, sends the request of playing personalized advertisement to Advertisement Server;
Described user terminal is play the online Streaming Media of personalized advertisement that this Advertisement Server is play, and through behind the described commercial breaks duration, stops to play the online Streaming Media of this personalized advertisement.
8, method according to claim 7, it is characterized in that, after described user terminal receives break for commercialsy instruction and commercial breaks duration, when checking that the user is provided with the information of watching personalized advertisement, the request of described broadcast personalized advertisement is sent to Advertisement Server.
9, method according to claim 7 is characterized in that, described Advertisement Server is play the online Streaming Media of personalized advertisement, comprising:
Described Advertisement Server and described user terminal carry out media negotiation;
Advertisement Server is play the online Streaming Media of personalized advertisement according to the user's who is provided with preference characteristics information to advertisement client side.
10, method according to claim 9 is characterized in that, described user's preference characteristics information is arranged in the user terminal, and sends to Advertisement Server by the request of described broadcast personalized advertisement; Or described user's preference characteristics information is arranged in the Advertisement Server.
11, a kind of in the broadcasting Streaming Media system of inter cut of personalized advertisement, it is characterized in that this system comprises:
The broadcast channel system is used to carry out the broadcasting of Streaming Media, and in the broadcasting process of Streaming Media, broadcasting breaks for commercialsy and instructs and the commercial breaks duration;
User terminal when being used to receive instruction of broadcasting commercial breaks and commercial breaks duration, sends the request of playing personalized advertisement to Advertisement Server, and plays from the online Streaming Media of the personalized advertisement of Advertisement Server;
Advertisement Server when being used to receive the request of playing personalized advertisement, sends personalized advertisement to described user terminal, through behind the described commercial breaks duration, stops to play the online Streaming Media of this personalized advertisement.
12, system according to claim 11 is characterized in that, described user terminal comprises: client flow transmission functional unit and advertisement client side, wherein,
Described client flow transmission functional unit comprises: retransmission unit, and the commercial breaks instruction and the commercial breaks duration that are used for receiving send to described advertisement client side;
Described advertisement client side, after being used to receive described commercial breaks instruction and commercial breaks duration, check whether the user is provided with the information of watching personalized advertisement, if, send the request of playing personalized advertisement to described Advertisement Server, and play personalized advertisement from Advertisement Server.
13, system according to claim 12 is characterized in that, described advertisement client side comprises:
The personalized advertisement request unit, be used to receive instruction of described commercial breaks and commercial breaks duration after, check whether the user is provided with the information of watching personalized advertisement, if send the request of playing personalized advertisement to described Advertisement Server;
The media negotiation unit is used for finishing media negotiation with Advertisement Server,
Advertisement playing unit is used to play the online Streaming Media of personalized advertisement that Advertisement Server is play;
First resource acquisition/releasing unit is used for obtaining terminal resource when needs are play personalized advertisement, is used for discharging terminal resource through behind the described commercial breaks duration.
14, system according to claim 13 is characterized in that, described advertisement client side comprises:
User individual advertising message storage element is used for the stored user preference information, and offering described personalized advertisement request unit increases described user preference information in the request of the broadcast personalized advertisement that sends.
15, system according to claim 13 is characterized in that, described advertisement client side also comprises:
Stop the ad-request unit, be used for sending the request that stops to send advertisement to Advertisement Server through behind the described commercial breaks duration.
16, system according to claim 12 is characterized in that, described client flow transmission functional unit also comprises:
Second resource acquisition/releasing unit, be used for when the needs playing stream media, obtaining terminal resource; When needs carry out personalized advertisement, discharge terminal resource;
Second broadcast unit is used for when personalized advertisement finishes, and continues to play the Streaming Media of broadcast channel system broadcasts.
17, system according to claim 11 is characterized in that, described Advertisement Server comprises:
The media negotiation with advertisement client side when being used to receive the request of playing personalized advertisement, is finished in the media negotiation unit;
The advertisement acquiring unit is used for the request according to described broadcast personalized advertisement, obtains adline and the online Streaming Media of the pairing user individual advertisement of this adline that this user is provided with;
Control unit is used to play the online Streaming Media of described personalized advertisement; Receive described stop to send the request of advertisement after, stop to play the online Streaming Media of personalized advertisement to this user terminal.
18, system according to claim 17 is characterized in that, described Advertisement Server also comprises:
User individual advertising message storage element, the personalized advertisement type information that is used to store and provides the user to be provided with to described advertisement acquiring unit.
19, system according to claim 17 is characterized in that, described Advertisement Server also comprises:
The ad stream media storage unit is used for storage and provides advertisement online Streaming Media to described advertisement acquiring unit.
20, system according to claim 17 is characterized in that, described Advertisement Server also comprises:
The computing unit of counting is used for playing the back in advertisement and calculates counting of advertisement.
21, a kind of user terminal is characterized in that, this user terminal comprises: client flow transmission functional unit and advertisement client side, wherein,
Described client flow transmission functional unit comprises:
Retransmission unit, the commercial breaks instruction and the commercial breaks duration that are used for receiving from the broadcast channel system send to described advertisement client side;
Described advertisement client side, be used to receive instruction of described commercial breaks and commercial breaks duration after, check whether the user is provided with the information of watching personalized advertisement, if send the request of playing personalized advertisement to Advertisement Server.
22, user terminal according to claim 21 is characterized in that, described advertisement client side comprises:
The personalized advertisement request unit, be used to receive instruction of described commercial breaks and commercial breaks duration after, check whether the user is provided with the information of watching personalized advertisement, if send the request of playing personalized advertisement to described Advertisement Server;
The media negotiation unit is used for finishing media negotiation with Advertisement Server,
Advertisement playing unit is used to play the online Streaming Media of personalized advertisement that Advertisement Server is play;
First resource acquisition/releasing unit is used for obtaining terminal resource when needs are play personalized advertisement, is used for discharging terminal resource through behind the described commercial breaks duration.
23, user terminal according to claim 22 is characterized in that, described advertisement client side comprises:
User individual advertising message storage element is used for the stored user preference information, and offering described personalized advertisement request unit increases described user preference information in the request of the broadcast personalized advertisement that sends.
24, user terminal according to claim 22 is characterized in that, described advertisement client side also comprises:
Stop the ad-request unit, be used for sending the request that stops to send advertisement to Advertisement Server through behind the described commercial breaks duration.
25, user terminal according to claim 21 is characterized in that, described client flow transmission functional unit also comprises:
Second resource acquisition/releasing unit, be used for when the needs playing stream media, obtaining terminal resource; When needs carry out personalized advertisement, discharge terminal resource;
Second broadcast unit is used for when personalized advertisement finishes, and continues to play the Streaming Media of broadcast channel system broadcasts.
26, a kind of Advertisement Server is characterized in that, this Advertisement Server comprises:
The media negotiation with user terminal when being used to receive the request of playing personalized advertisement, is finished in the media negotiation unit;
The advertisement acquiring unit is used for the request according to described broadcast personalized advertisement, obtains adline and the online Streaming Media of the pairing user individual advertisement of this adline that this user is provided with;
Control unit is used to play the online Streaming Media of described personalized advertisement; After through the commercial breaks duration, stop to play the online Streaming Media of personalized advertisement to this user terminal.
27, server according to claim 26 is characterized in that, described Advertisement Server also comprises:
User individual advertising message storage element is used for the personalized advertisement type information that stored user is provided with.
28, server according to claim 26 is characterized in that, described Advertisement Server also comprises:
The ad stream media storage unit is used for the online Streaming Media of stores advertisements.
29, server according to claim 26 is characterized in that, described Advertisement Server also comprises:
The computing unit of counting is used for playing the back in advertisement and calculates counting of advertisement.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007101301504A CN101350937A (en) | 2007-07-20 | 2007-07-20 | Method, system and apparatus for inter cut of personalized advertisement in broadcast stream medium |
| PCT/CN2008/071584 WO2009012687A1 (en) | 2007-07-20 | 2008-07-08 | A method, system and apparatus for intercutting preferable advertisements in broadcast stream media |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007101301504A CN101350937A (en) | 2007-07-20 | 2007-07-20 | Method, system and apparatus for inter cut of personalized advertisement in broadcast stream medium |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101350937A true CN101350937A (en) | 2009-01-21 |
Family
ID=40269480
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA2007101301504A Pending CN101350937A (en) | 2007-07-20 | 2007-07-20 | Method, system and apparatus for inter cut of personalized advertisement in broadcast stream medium |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN101350937A (en) |
| WO (1) | WO2009012687A1 (en) |
Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103152619A (en) * | 2011-12-06 | 2013-06-12 | 索尼公司 | Advertising opportunities for live streaming contents and services |
| WO2013174266A1 (en) * | 2012-05-23 | 2013-11-28 | 华为终端有限公司 | Iptv server and recorded content play method |
| CN103607646A (en) * | 2013-11-14 | 2014-02-26 | 四川长虹电器股份有限公司 | Multi-screen coordination-based advertisement push system and method |
| CN106231384A (en) * | 2016-07-19 | 2016-12-14 | 乐视控股（北京）有限公司 | Advertisement control method for playing back and device |
| CN106330895A (en) * | 2016-08-22 | 2017-01-11 | 乐视控股（北京）有限公司 | Popularized information processing method and device |
| CN107368964A (en) * | 2017-07-13 | 2017-11-21 | 重庆美瓷体育文化传播有限公司 | The on-line off-line data interaction platform of competitive sports |
| CN107846615A (en) * | 2016-09-20 | 2018-03-27 | 创意引晴(开曼)控股有限公司 | Visualize advertisement delivery system, put-on method and advertisement broadcast method |
| CN111552384A (en) * | 2020-04-26 | 2020-08-18 | 深圳市易平方网络科技有限公司 | Advertisement closing method based on face recognition, intelligent terminal and storage medium |
Families Citing this family (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102088628B (en) * | 2011-02-11 | 2012-07-18 | 深圳市鼎盛威电子有限公司 | Remote advertising insertion system and method for digital broadcasting system |
| CN103327264B (en) * | 2013-07-19 | 2016-12-28 | 西安诺瓦电子科技有限公司 | Concentrating type intercuts control system and method and concentrating type intercuts management end |
Family Cites Families (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20020087397A1 (en) * | 2000-12-28 | 2002-07-04 | Sam Mazza | Buying, selling, and marketing advertisements |
| KR100900968B1 (en) * | 2002-03-23 | 2009-06-04 | 삼성전자주식회사 | Method and multimedia server for providing streaming service according to client controlled advertisements |
| CN1595979A (en) * | 2004-07-14 | 2005-03-16 | 顾浩瀚 | Application method of digital Video-On-Demand system in playing advertisement |
| KR100727063B1 (en) * | 2005-02-25 | 2007-06-12 | 주식회사 케이티프리텔 | Method for displaying independent advertisements during broadcasting service and user terminal performing the method |
-
2007
- 2007-07-20 CN CNA2007101301504A patent/CN101350937A/en active Pending
-
2008
- 2008-07-08 WO PCT/CN2008/071584 patent/WO2009012687A1/en active Application Filing
Cited By (13)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103152619B (en) * | 2011-12-06 | 2016-05-18 | 索尼公司 | The method and system of live content and service |
| CN103152619A (en) * | 2011-12-06 | 2013-06-12 | 索尼公司 | Advertising opportunities for live streaming contents and services |
| CN103428524B (en) * | 2012-05-23 | 2017-04-26 | 华为终端有限公司 | IPTV server and playing method of recorded content |
| WO2013174266A1 (en) * | 2012-05-23 | 2013-11-28 | 华为终端有限公司 | Iptv server and recorded content play method |
| CN103428524A (en) * | 2012-05-23 | 2013-12-04 | 华为终端有限公司 | IPTV server and playing method of recorded content |
| US9578364B2 (en) | 2012-05-23 | 2017-02-21 | Huawei Device Co., Ltd. | Internet protocol television server and method for playing advertisements during recorded content |
| CN103607646A (en) * | 2013-11-14 | 2014-02-26 | 四川长虹电器股份有限公司 | Multi-screen coordination-based advertisement push system and method |
| CN106231384A (en) * | 2016-07-19 | 2016-12-14 | 乐视控股（北京）有限公司 | Advertisement control method for playing back and device |
| CN106330895A (en) * | 2016-08-22 | 2017-01-11 | 乐视控股（北京）有限公司 | Popularized information processing method and device |
| CN107846615A (en) * | 2016-09-20 | 2018-03-27 | 创意引晴(开曼)控股有限公司 | Visualize advertisement delivery system, put-on method and advertisement broadcast method |
| CN107368964A (en) * | 2017-07-13 | 2017-11-21 | 重庆美瓷体育文化传播有限公司 | The on-line off-line data interaction platform of competitive sports |
| CN111552384A (en) * | 2020-04-26 | 2020-08-18 | 深圳市易平方网络科技有限公司 | Advertisement closing method based on face recognition, intelligent terminal and storage medium |
| CN111552384B (en) * | 2020-04-26 | 2023-08-18 | 深圳市易平方网络科技有限公司 | Advertisement closing method based on face recognition, intelligent terminal and storage medium |
Also Published As
| Publication number | Publication date |
|---|---|
| WO2009012687A1 (en) | 2009-01-29 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN101350937A (en) | Method, system and apparatus for inter cut of personalized advertisement in broadcast stream medium | |
| CN101554055B (en) | Customer loyalty based system internet protocol television advertising mechanism | |
| CN102843589B (en) | Intelligent advertisement cut system and intelligent advertisement inserting method | |
| US8595851B2 (en) | Message delivery management method and system | |
| US20090307732A1 (en) | Personalized Insertion of Advertisements in Streaming Media | |
| CN102665117A (en) | Method and device for posting and presenting advertisement | |
| CN101232490B (en) | System and method for advertisement inter cut in mobile media business | |
| US20100162289A1 (en) | Method and apparatus for providing subscriber incentives to view advertising that accompanies programming content delivered over a content delivery system | |
| US20140229962A1 (en) | Television Viewers Interaction and Voting Method | |
| CN103581708A (en) | Method and system for playing boot advertisements of set top box | |
| CN101300778A (en) | Reception of audio-visual content addressed to several devices | |
| CN101415148B (en) | Method, system and user terminal for implementing value-added business | |
| US20120244949A1 (en) | Interactivity Platform for Multimedia Transmission, Broadcast TV, Cable, Radio, and Live Events | |
| CN104782102A (en) | Apparatus and method for providing interactive services in a network | |
| KR101526464B1 (en) | On-line broadcasting advertisement system and method using using sky wave signal | |
| CN101179563B (en) | Method and system of implementing online broadcast in network game | |
| JP5160439B2 (en) | A method for providing an interactive menu to a terminal coupled to a communication network upon request | |
| KR101537547B1 (en) | On-line live-broadcasting advertisement system and method using overlay streaming | |
| EP2229776A1 (en) | Subscriber identity module and associated broadcasting server adapted for managing programs having undefined duration | |
| AU2008297726B2 (en) | Apparatus and method for changing subscription status of service in mobile communication system and mobile communication system thereof | |
| KR20190068837A (en) | Method for providing broadcast service capable of replacing broadcast contents according to a user's channel entry and apparatus for the same | |
| JP3947445B2 (en) | Advertising game distribution system | |
| CN106682954A (en) | Advertisement playing method, terminal and advertisement putting method and system | |
| JP2004537196A6 (en) | Targeted advertising system | |
| JP2004537196A (en) | A targeted advertising system |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C12 | Rejection of a patent application after its publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20090121 |