CN106682954A - Advertisement playing method, terminal and advertisement putting method and system - Google Patents
Advertisement playing method, terminal and advertisement putting method and system Download PDFInfo
- Publication number
- CN106682954A CN106682954A CN201710041992.6A CN201710041992A CN106682954A CN 106682954 A CN106682954 A CN 106682954A CN 201710041992 A CN201710041992 A CN 201710041992A CN 106682954 A CN106682954 A CN 106682954A
- Authority
- CN
- China
- Prior art keywords
- advertising business
- advertisement
- business
- specific user
- advertising
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/4104—Peripherals receiving signals from specially adapted client devices
- H04N21/4122—Peripherals receiving signals from specially adapted client devices additional display device, e.g. video projector
Abstract
The invention belongs to the technical field of advertisement putting and provides an advertisement playing method, a terminal and an advertisement putting method and system. The advertisement playing method comprises the steps that advertising service and putting time of the advertising service are obtained, an on-hook triggering instruction is received in real time, and the advertising service is played according to the received on-hook triggering instruction within the putting time of the advertising service. By adopting the advertisement playing method, the terminal and the advertisement putting method and system, advertising service can be put for specific users, and the advertisement viewing frequency and user experience are improved.
Description
Technical field
The present invention relates to advertisement putting technical field, and in particular to a kind of advertisement broadcast method, terminal, advertisement placement method
And system.
Background technology
At present, advertisement media industry fast development, it is ripe using Internet technology input advertising business, in large-scale business
The public places such as field, supermarket, movie theatre are also relatively conventional by screen display business, finance and economics or entertainment information.But, seldom have into
Ripe technology can throw in advertisement to intelligent mobile terminal, or provide the advertising business of corresponding types to special group.Also, it is wide
Announcement business is also particularly important in the display mode of intelligent mobile terminal, advertising impact user's normal use that many advertisers throw in
Program, to user many puzzlements are brought, and audience rating of advertisement rate is relatively low.
How advertising business is thrown in specific user, improve advertisement and watch frequency and Consumer's Experience, be people in the art
The problem of member's urgent need to resolve.
The content of the invention
For defect of the prior art, the present invention provides advertisement broadcast method, terminal, advertisement placement method and system,
Advertising business can be thrown in specific user, improve advertisement and watch frequency and Consumer's Experience.
The present invention provides a kind of advertisement broadcast method, and the method includes:
Obtain advertising business and the release time of the advertising business;
Real-time reception on-hook triggering command;
According to the on-hook triggering command for receiving, within the release time of advertising business, advertising business is played.
Further, before on-hook triggering command is received, the method also includes:
Obtain the excitation expense chained address of advertising business;
After advertising business is played, the method also includes:
Receive chained address OPEN;
According to chained address OPEN, from excitation expense chained address excitation expense is got.
Further, after the release time for obtaining advertising business and the advertising business, receive on-hook triggering command it
Before, the method also includes:
The acquisition number of times of record advertising business;
Number of times will be obtained to be compared with first threshold, if obtaining number of times is more than or equal to first threshold, stop obtaining wide
Announcement business.
As shown from the above technical solution, the advertisement broadcast method that the present embodiment is provided, is capable of real-time query user transmission
On-hook triggering command, after on-hook triggering command is received, plays advertising business, makes full use of the bright screen time after on-hook, and
User's normal application is not interfered with, is user-friendly to, and contributed to the popularization of advertising business and propagate.
Therefore, the present embodiment advertisement broadcast method, can make full use of the bright screen time after on-hook to play advertising business, carry
Frequency and Consumer's Experience are watched in high advertisement.
The present invention provides a kind of advertisement placement method, and the method includes:
Obtain user data;
User data is screened according to preset screening conditions, obtains specific user address and specific user's quantity;
According to specific user's quantity, the release time of advertising business and advertising business is determined;
According to the release time of advertising business, to specific user address advertising business is issued;
Real-time reception on-hook triggering command, on-hook triggering command is the instruction sent to specific user address;
According to the on-hook triggering command for receiving, within the release time of advertising business, advertising business is played.
Further, after advertising business is issued to specific user address, before receiving on-hook triggering command, the method
Also include:
Record advertising business issues number of times to specific user address;
Number of times will be issued to be compared with Second Threshold, if obtaining number of times is more than or equal to Second Threshold, stopped to specific
Address of theenduser issues advertising business.
As shown from the above technical solution, the advertisement placement method that the present embodiment is provided, can quickly obtain specific user
And the advertising business matched with specific user, it is favorably improved the playing efficiency of advertising business.Meanwhile, the method can also connect
After receiving on-hook triggering command, the bright screen time after on-hook is made full use of, play advertising business, do not interfere with user's normal use
Program, is user-friendly to.
Therefore, the present embodiment advertisement placement method, can quickly obtain specific user, and throw in advertisement to specific user
Business, is favorably improved advertisement and watches frequency and Consumer's Experience.
The present invention provides a kind of advertisement playback terminal, the terminal include advertising business acquisition module, command reception module and
Advertising business playing module, advertising business acquisition module is used to obtain advertising business and the release time of the advertising business;Instruction
Receiver module is used for real-time reception on-hook triggering command;Advertising business playing module is used to be referred to according to the on-hook triggering for receiving
Order, within the release time of advertising business, plays advertising business.
Further, the present embodiment advertisement playback terminal also gets module including excitation expense, and excitation expense gets module
For obtaining the excitation expense chained address of advertising business, chained address OPEN is received, according to chained address OPEN,
Excitation expense is got from excitation expense chained address.
Based on above-mentioned any advertisement playback terminal embodiment, further, the terminal also includes obtaining number of times logging modle,
Obtaining number of times logging modle is used to record the acquisition number of times of advertising business, will obtain number of times and is compared with first threshold, if obtaining
Number of times is taken more than or equal to first threshold, then stops obtaining advertising business.
As shown from the above technical solution, the advertisement playback terminal that the present embodiment is provided, is capable of real-time query user transmission
On-hook triggering command, after on-hook triggering command is received, plays advertising business, makes full use of the bright screen time after on-hook, and
User's normal application is not interfered with, is user-friendly to, and contributed to the popularization of advertising business and propagate.
Therefore, the present embodiment advertisement playback terminal, can make full use of the bright screen time after on-hook to play advertising business, carry
Frequency and Consumer's Experience are watched in high advertisement.
The present invention provides a kind of advertisement delivery system, and the system includes ad distribution terminal, the center for communicating to connect successively
Server and advertisement playback terminal, ad distribution terminal is used to obtain user data from central server, according to preset screening
Condition is screened to user data, specific user address and specific user's quantity is obtained, according to specific user's quantity, it is determined that extensively
The release time of announcement business and advertising business, and the release time of specific user address, advertising business and advertising business is sent
To central server, central server is used to user data is sent to ad distribution terminal, receives specific user address, advertisement
The release time of business and advertising business, and according to the release time of advertising business, broadcast to the corresponding advertisement in specific user address
Put terminal and issue advertising business, advertisement playback terminal is used for when the input of central server acquisition advertising business and advertising business
Between, and real-time reception on-hook triggering command, according to the on-hook triggering command for receiving, within the release time of advertising business, broadcast
Put advertising business.
Further, central server is additionally operable to record the secondary to issuing for the specific user address of the advertising business
Number, the number of times that issues is compared with Second Threshold, if the acquisition number of times is more than or equal to the Second Threshold, is stopped
The advertising business is issued to the specific user address.
As shown from the above technical solution, the advertisement delivery system that the present embodiment is provided, can quickly obtain specific user
And the advertising business matched with specific user, it is favorably improved the playing efficiency of advertising business.Meanwhile, the system can also connect
After receiving on-hook triggering command, the bright screen time after on-hook is made full use of, play advertising business, do not interfere with user's normal use
Program, is user-friendly to.
Therefore, the present embodiment advertisement delivery system, can quickly obtain specific user, and throw in advertisement to specific user
Business, is favorably improved advertisement and watches frequency and Consumer's Experience.
Description of the drawings
In order to be illustrated more clearly that the specific embodiment of the invention or technical scheme of the prior art, below will be to concrete
The accompanying drawing to be used needed for embodiment or description of the prior art is briefly described.In all of the figs, similar element
Or part is typically identified by similar reference.In accompanying drawing, each element or part might not draw according to actual ratio.
Fig. 1 shows a kind of method flow diagram of advertisement broadcast method provided by the present invention;
Fig. 2 shows a kind of method flow diagram of advertisement placement method provided by the present invention;
Fig. 3 shows a kind of structured flowchart of advertisement playback terminal provided by the present invention;
Fig. 4 shows a kind of structured flowchart of advertisement delivery system provided by the present invention.
Specific embodiment
The embodiment of technical solution of the present invention is described in detail below in conjunction with accompanying drawing.Following examples are only used for
Technical scheme is clearly illustrated, therefore is intended only as example, and the protection of the present invention can not be limited with this
Scope.
It should be noted that unless otherwise stated, technical term used in this application or scientific terminology should be this
The ordinary meaning that bright one of ordinary skill in the art are understood.
Embodiment one
The embodiment of the present invention provides a kind of advertisement broadcast method, and with reference to Fig. 1, the method includes:
Step S11, obtains advertising business and the release time of the advertising business.Wherein, advertising business can be advertisement figure
The information such as piece, word.Release time is the input cycle of the advertising business, such as one month, a season.
Step S12, real-time reception on-hook triggering command.For example, intelligent mobile terminal receive user on-hook triggering it is dynamic
Make, you can stop original talk application program, and screen can also keep the bright screen state of certain hour.
Step S13, according to the on-hook triggering command for receiving, within the release time of advertising business, plays advertising business,
For example, the advertising pictures with red packet are shown.
As shown from the above technical solution, the advertisement broadcast method that the present embodiment is provided, is capable of real-time query user transmission
On-hook triggering command, after on-hook triggering command is received, plays advertising business, makes full use of the bright screen time after on-hook, and
User's normal application is not interfered with, is user-friendly to, and contributed to the popularization of advertising business and propagate.
Therefore, the present embodiment advertisement broadcast method, can make full use of the bright screen time after on-hook to play advertising business, carry
Frequency and Consumer's Experience are watched in high advertisement.
In order to further improve the frequency of watching of advertising business, specifically, before on-hook triggering command is received, the method
Also include obtaining the excitation expense chained address of advertising business.After advertising business is played, the method also includes receiving link
Address OPEN.According to chained address OPEN, excitation expense is got from excitation expense chained address, such as with network red packet
Form granting excitation expense, user can click directly on " robbing " word, that is, represent that user sends chained address OPEN.
This, user can get excitation expense when advertising business is watched, and understand the advertising message with being also convenient for user's more depth, carry
High information propagating effect and advertising business watch frequency.
In order to further improve the stability of the present embodiment advertisement broadcast method, specifically, obtaining advertising business and be somebody's turn to do
After the release time of advertising business, before receiving on-hook triggering command, the method also includes the acquisition time of record advertising business
Number.Number of times will be obtained to be compared with first threshold, if obtaining number of times is more than or equal to first threshold, stop obtaining advertising
Business, here, first threshold can be configured according to practical business demand, for example, sets first threshold as 1, then it represents that for each
Advertising business, each user only can obtain once.The method can improve Information Communication and treatment effeciency, and ensure that every
Individual advertisement playback terminal can get excitation expense, to strengthen Consumer's Experience.
Embodiment two
The embodiment of the present invention provides a kind of advertisement placement method, and with reference to Fig. 2, the method includes:
Step S21, obtains user data.Wherein, user data includes user location, sex, the age, occupation, emerging
The information such as interest hobby, income.
Step S22, screens according to preset screening conditions to user data, obtains specific user address and specific use
Amount amount.Wherein, screening conditions can be the conditions such as user location, sex, age, occupation, hobby, income.
Step S23, according to specific user's quantity, determines the release time of advertising business and advertising business.Wherein, advertising
Business can be the information such as advertising pictures, word.Release time is the input cycle of the advertising business, such as one month, a season
Degree etc..
Step S24, according to the release time of advertising business, to specific user address advertising business is issued.
Step S25, real-time reception on-hook triggering command, on-hook triggering command is the instruction sent to specific user address.
Step S26, according to the on-hook triggering command for receiving, within the release time of advertising business, plays advertising business.
As shown from the above technical solution, the advertisement placement method that the present embodiment is provided, can quickly obtain specific user
And the advertising business matched with specific user, it is favorably improved the playing efficiency of advertising business.Meanwhile, the method can also connect
After receiving on-hook triggering command, the bright screen time after on-hook is made full use of, play advertising business, do not interfere with user's normal use
Program, is user-friendly to.
Therefore, the present embodiment advertisement placement method, can quickly obtain specific user, and throw in advertisement to specific user
Business, is favorably improved advertisement and watches frequency and Consumer's Experience.
In order to further improve the stability of the present embodiment advertisement placement method, specifically, under to specific user address
After sending advertisement business, before receiving on-hook triggering command, the method also includes:Record advertising business to specific user address
Issue number of times.Number of times will be issued to be compared with Second Threshold, if obtaining number of times is more than or equal to Second Threshold, stopped to spy
Determine address of theenduser and issue advertising business, here, Second Threshold can be configured according to practical business demand, for example, set the first threshold
It is worth for 1, then it represents that for each advertising business, only issue once to each specific user address.The method can improve information
Propagate and treatment effeciency, and ensure that the advertisement playback terminal of each specific user address can get excitation expense, with
Strengthen Consumer's Experience.
Embodiment three
The embodiment of the present invention provides a kind of advertisement playback terminal, and with reference to Fig. 3, the terminal includes advertising business acquisition module
31st, command reception module 32 and advertising business playing module 33, advertising business acquisition module 31 is used to obtain advertising business and is somebody's turn to do
The release time of advertising business.Command reception module 32 is used for real-time reception on-hook triggering command.Advertising business playing module 33
For according to the on-hook triggering command for receiving, within the release time of advertising business, advertising business is played.
As shown from the above technical solution, the advertisement playback terminal that the present embodiment is provided, is capable of real-time query user transmission
On-hook triggering command, after on-hook triggering command is received, plays advertising business, makes full use of the bright screen time after on-hook, and
User's normal application is not interfered with, is user-friendly to, and contributed to the popularization of advertising business and propagate.
Therefore, the present embodiment advertisement playback terminal, can make full use of the bright screen time after on-hook to play advertising business, carry
Frequency and Consumer's Experience are watched in high advertisement.
Specifically, the present embodiment advertisement playback terminal also gets module including excitation expense, and excitation expense gets module use
In the excitation expense chained address for obtaining advertising business, chained address OPEN is received, according to chained address OPEN, from
Excitation expense is got in excitation expense chained address, the granting excitation expense such as in the form of network red packet.Here, user can see
When seeing advertising business, module is got by excitation expense and gets excitation expense, understand the advertisement letter with being also convenient for user's more depth
Breath, improve information propagating effect and advertising business watches frequency.
Specifically, the present embodiment advertisement playback terminal also includes obtaining number of times logging modle, obtains number of times logging modle and uses
In the acquisition number of times of record advertising business, number of times will be obtained and be compared with first threshold, if obtaining number of times is more than or equal to first
Threshold value, then stop obtaining advertising business, here, first threshold can be configured according to practical business demand, for example, sets first
Threshold value is 1, then it represents that for each advertising business, and each user only can obtain once.The acquisition number of times logging modle can
Information Communication and treatment effeciency are improved, and ensure that each advertisement playback terminal can get excitation expense, to strengthen use
Experience at family.
Example IV
The embodiment of the present invention provides a kind of advertisement delivery system, and with reference to Fig. 4, the system includes the advertisement for communicating to connect successively
Issue terminal 41, central server 42 and advertisement playback terminal 43, ad distribution terminal 41 is used to be obtained from central server 42
User data, screens according to preset screening conditions to user data, obtains specific user address and specific user's quantity,
According to specific user's quantity, determine the release time of advertising business and advertising business, and by specific user address, advertising business and
The release time of advertising business is sent to central server 42, and central server 42 is used to user data is sent to ad distribution
Terminal 41, receives the release time of specific user address, advertising business and advertising business, and according to during the input of advertising business
Between, advertising business is issued to the corresponding advertisement playback terminal 43 in specific user address, advertisement playback terminal 43 is used for therefrom genuinely convinced
Business device 42 obtains the release time of advertising business and advertising business, and real-time reception on-hook triggering command, according to the extension for receiving
Machine triggering command, within the release time of advertising business, plays advertising business.Wherein, user data is that central server 42 is pre-
First obtain, including the information such as user location, sex, age, occupation, hobby, income.Advertisement playback terminal 43
Quantity determines according to specific user's quantity, can be one or more.
As shown from the above technical solution, the advertisement delivery system that the present embodiment is provided, can quickly obtain specific user
And the advertising business matched with specific user, it is favorably improved the playing efficiency of advertising business.Meanwhile, the system can also connect
After receiving on-hook triggering command, the bright screen time after on-hook is made full use of, play advertising business, do not interfere with user's normal use
Program, is user-friendly to.
Therefore, the present embodiment advertisement delivery system, can quickly obtain specific user, and throw in advertisement to specific user
Business, is favorably improved advertisement and watches frequency and Consumer's Experience.
Specifically, the central server 42 of the present embodiment advertisement delivery system be additionally operable to record advertising business to specific use
Family address issues number of times, will issue number of times and is compared with Second Threshold, if obtaining number of times is more than or equal to Second Threshold, stops
Only advertising business is issued to specific user address, here, Second Threshold can be configured according to practical business demand, for example, set
First threshold is 1, then it represents that for each advertising business, only issued once to each specific user address.This issues time number scale
Record module can improve Information Communication and treatment effeciency, and ensure that the advertisement playback terminal 43 of each specific user address is equal
Excitation expense can be got, to strengthen Consumer's Experience.
Finally it should be noted that:Various embodiments above only to illustrate technical scheme, rather than a limitation;To the greatest extent
Pipe has been described in detail with reference to foregoing embodiments to the present invention, it will be understood by those within the art that:Its according to
So the technical scheme described in foregoing embodiments can be modified, either which part or all technical characteristic are entered
Row equivalent;And these modifications or replacement, do not make the essence disengaging various embodiments of the present invention technology of appropriate technical solution
The scope of scheme, it all should cover in the middle of the claim of the present invention and the scope of description.
Claims (10)
1. a kind of advertisement broadcast method, it is characterised in that include:
Obtain advertising business and the release time of the advertising business;
Real-time reception on-hook triggering command;
According to the on-hook triggering command for receiving, within the release time of the advertising business, the advertising business is played.
2. advertisement broadcast method according to claim 1, it is characterised in that
Before on-hook triggering command is received, the method also includes:
Obtain the excitation expense chained address of the advertising business;
After the advertising business is played, the method also includes:
Receive chained address OPEN;
According to the chained address OPEN, from the excitation expense chained address excitation expense is got.
3. advertisement broadcast method according to claim 1, it is characterised in that
After the release time of advertising business and the advertising business is obtained, before receiving on-hook triggering command, the method is also wrapped
Include:
Record the acquisition number of times of the advertising business;
The acquisition number of times is compared with first threshold, if the acquisition number of times is more than or equal to the first threshold, is stopped
Only obtain the advertising business.
4. a kind of advertisement placement method, it is characterised in that include:
Obtain user data;
The user data is screened according to preset screening conditions, obtains specific user address and specific user's quantity;
According to specific user's quantity, the release time of advertising business and the advertising business is determined;
According to the release time of the advertising business, to the specific user address advertising business is issued;
Real-time reception on-hook triggering command, the on-hook triggering command is the instruction sent to the specific user address;
According to the on-hook triggering command for receiving, within the release time of the advertising business, the advertising business is played.
5. advertisement placement method according to claim 4, it is characterised in that
After the advertising business is issued to the specific user address, before receiving on-hook triggering command, the method is also wrapped
Include:
Record the advertising business issues number of times to the specific user address;
The number of times that issues is compared with Second Threshold, if the acquisition number of times is more than or equal to the Second Threshold, is stopped
Only issue the advertising business to the specific user address.
6. a kind of advertisement playback terminal, it is characterised in that include:
Advertising business acquisition module, for obtaining the release time of advertising business and the advertising business;
Command reception module, for real-time reception on-hook triggering command;
Advertising business playing module, for according to the on-hook triggering command for receiving, within the release time of the advertising business,
Play the advertising business.
7. advertisement playback terminal according to claim 6, it is characterised in that the terminal also includes:
Excitation expense gets module, for obtaining the excitation expense chained address of the advertising business, receives chained address and opens
Instruction, according to the chained address OPEN, from the excitation expense chained address excitation expense is got.
8. advertisement playback terminal according to claim 6, it is characterised in that the terminal also includes:
Number of times logging modle is obtained, for recording the acquisition number of times of the advertising business, by the acquisition number of times and first threshold
It is compared, if the acquisition number of times is more than or equal to the first threshold, stops obtaining the advertising business.
9. a kind of advertisement delivery system, it is characterised in that include:
Ad distribution terminal, central server and the advertisement playback terminal for communicating to connect successively,
The ad distribution terminal, for obtaining user data from the central server, according to preset screening conditions to institute
State user data to be screened, specific user address and specific user's quantity are obtained, according to specific user's quantity, it is determined that extensively
The release time of announcement business and the advertising business, and by the specific user address, the advertising business and the advertising
The release time of business is sent to the central server,
The central server, for the user data to be sent to the ad distribution terminal, receives the specific user
Release time of address, the advertising business and the advertising business, and according to the release time of the advertising business, to described
The corresponding advertisement playback terminal in specific user address issues the advertising business,
The advertisement playback terminal, for obtaining the input of the advertising business and the advertising business from the central server
Time, and real-time reception on-hook triggering command, according to the on-hook triggering command for receiving, in the release time of the advertising business
It is interior, play the advertising business.
10. advertisement delivery system according to claim 9, it is characterised in that
What the central server was additionally operable to record the advertising business issues number of times to the specific user address, will be described
Issue number of times to be compared with Second Threshold, if the acquisition number of times is more than or equal to the Second Threshold, stop to the spy
Determine address of theenduser and issue the advertising business.
Priority Applications (1)
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CN201710041992.6A CN106682954A (en) | 2017-01-20 | 2017-01-20 | Advertisement playing method, terminal and advertisement putting method and system |
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CN201710041992.6A CN106682954A (en) | 2017-01-20 | 2017-01-20 | Advertisement playing method, terminal and advertisement putting method and system |
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ID=58860620
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Cited By (1)
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CN112163893A (en) * | 2020-10-14 | 2021-01-01 | 广州欢网科技有限责任公司 | Control method, device and controller for advertisement putting and system for putting advertisement |
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