CN106846056A - Advertisement placement method, system, ad distribution and player method, terminal - Google Patents

Advertisement placement method, system, ad distribution and player method, terminal Download PDF

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Publication number
CN106846056A
CN106846056A CN201710041790.1A CN201710041790A CN106846056A CN 106846056 A CN106846056 A CN 106846056A CN 201710041790 A CN201710041790 A CN 201710041790A CN 106846056 A CN106846056 A CN 106846056A
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advertising business
specific user
advertisement
advertising
business
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吕志义
任香文
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Individual
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Priority to CN201710041790.1A priority Critical patent/CN106846056A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0269Targeted advertisements based on user profile or attribute
    • G06Q30/0271Personalized advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0242Determining effectiveness of advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0272Period of advertisement exposure

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention belongs to advertisement putting technical field, there is provided a kind of advertisement placement method, system, ad distribution and player method, terminal.Advertisement delivery method of the present invention includes:User data is obtained, user data is screened according to preset screening conditions, obtain specific user address and specific user's quantity, according to specific user's quantity, determine the release time of advertising business and advertising business.Advertisement placement method of the present invention, system, ad distribution and player method, terminal, can deliver advertising business to specific user, improve advertisement and watch frequency and Consumer's Experience.

Description

Advertisement placement method, system, ad distribution and player method, terminal
Technical field
The present invention relates to advertisement putting technical field, and in particular to a kind of advertisement placement method, system, ad distribution and broadcast Put method, terminal.
Background technology
At present, advertisement media industry fast development, it is ripe using Internet technology dispensing advertising business, in large-scale business The public places such as field, supermarket, movie theatre are also relatively conventional by screen display business, finance and economics or entertainment information.But, it is few into Ripe technology can deliver advertisement to intelligent mobile terminal, or the advertising business of corresponding types is provided to special group.Also, it is wide Announcement business is also particularly important in the display mode of intelligent mobile terminal, advertising impact user's normal use that many advertisers deliver Program, many puzzlements are brought to user, and audience rating of advertisement rate is relatively low.
How advertising business is delivered to specific user, improve advertisement and watch frequency and Consumer's Experience, be people in the art The problem of member's urgent need to resolve.
The content of the invention
For defect of the prior art, offer advertisement placement method of the invention, system, ad distribution and player method, Terminal, can deliver advertising business to specific user, improve advertisement and watch frequency and Consumer's Experience.
The present invention provides a kind of advertisement delivery method, and the method includes:
Obtain user data;
User data is screened according to preset screening conditions, obtains specific user address and specific user's quantity;
According to specific user's quantity, the release time of advertising business and advertising business is determined.
Further, after specific user address is obtained, the method also includes:
Advertisement superposed layer is set on the picture of preassignment, and advertisement superposed layer includes advertising message.
Further, after specific user's quantity is obtained, the method also includes:
According to specific user's quantity, the viewing excitation expense of advertising business is determined.
As shown from the above technical solution, the advertisement delivery method that the present embodiment is provided, can be according to preset screening conditions And user data, specific user is obtained, meet user's request, and be favorably improved the communication effect of advertising business.Meanwhile, the party Method can also set advertising business and release time according to specific user's quantity, be favorably improved the playing efficiency of advertising business.
Therefore, the present embodiment advertisement delivery method, can quickly obtain specific user and matched with specific user it is wide Announcement business, be favorably improved advertising business watches frequency and Consumer's Experience.
The present invention provides a kind of advertisement broadcast method, and the method includes:
Obtain advertising business and the release time of the advertising business;
Real-time reception bright screen triggering command;
According to the bright screen triggering command for receiving, within the release time of advertising business, advertising business is played.
Further, after advertising business is played, the method also includes:
Advertisement superposed layer is obtained and shows, advertisement superposed layer includes advertising message.
Further, after advertising business is played, the method also includes:
Receive screen-unlock instruction;
According to screen-unlock instruction, the recommended information and viewing excitation expense of the advertising business are obtained.
As shown from the above technical solution, the advertisement broadcast method that the present embodiment is provided, is capable of real-time query user transmission Bright screen triggering command, after bright screen triggering command is received, plays advertising business, makes full use of the bright screen time of screen locking, and not User's normal application can be influenceed, is user-friendly to, and contributed to the popularization of advertising business and propagate.
Therefore, the present embodiment advertisement broadcast method, can make full use of the bright screen time of screen locking to play advertising business, improve Frequency and Consumer's Experience are watched in advertisement.
The present invention provides a kind of advertisement placement method, and the method includes:
Obtain user data;
User data is screened according to preset screening conditions, obtains specific user address and specific user's quantity;
According to specific user's quantity, the release time of advertising business and advertising business is determined;
According to the release time of advertising business, advertising business is issued to specific user address;
Real-time reception bright screen triggering command, bright screen triggering command is the instruction sent to specific user address;
According to the bright screen triggering command for receiving, within the release time of advertising business, advertising business is played.
As shown from the above technical solution, the advertisement placement method that the present embodiment is provided, can quickly obtain specific user And the advertising business matched with specific user, it is favorably improved the playing efficiency of advertising business.Meanwhile, the method can also connect After receiving bright screen triggering command, the bright screen time of screen locking is made full use of, play advertising business, do not interfere with user's normal use journey Sequence, is user-friendly to.
Therefore, the present embodiment advertisement placement method, can quickly obtain specific user, and deliver advertisement to specific user Business, is favorably improved advertisement and watches frequency and Consumer's Experience.
The present invention provides a kind of ad distribution terminal, the terminal include data acquisition module, specific user's screening module and Advertising business determining module, data acquisition module is used to obtain user data;Specific user's screening module is used for according to preset Screening conditions are screened to user data, obtain specific user address and specific user's quantity;Advertising business determining module is used According to specific user's quantity, the release time of advertising business and advertising business is determined.
As shown from the above technical solution, the ad distribution terminal that the present embodiment is provided, can be according to preset screening conditions And user data, specific user is obtained, meet user's request, and be favorably improved the communication effect of advertising business.Meanwhile, the end End can also set advertising business and release time according to specific user's quantity, be favorably improved the playing efficiency of advertising business.
Therefore, the present embodiment ad distribution terminal, can quickly obtain specific user and matched with specific user it is wide Announcement business, be favorably improved advertising business watches frequency and Consumer's Experience.
The present invention provides a kind of advertisement playback terminal, the terminal include advertising business acquisition module, command reception module and Advertising business playing module, advertising business acquisition module is used to obtain advertising business and the release time of the advertising business;Instruction Receiver module is used for real-time reception bright screen triggering command;Advertising business playing module is used to be referred to according to the bright screen triggering for receiving Order, within the release time of advertising business, plays advertising business.
As shown from the above technical solution, the advertisement playback terminal that the present embodiment is provided, is capable of real-time query user transmission Bright screen triggering command, after bright screen triggering command is received, plays advertising business, makes full use of the bright screen time of screen locking, and not User's normal application can be influenceed, is user-friendly to, and contributed to the popularization of advertising business and propagate.
Therefore, the present embodiment advertisement playback terminal, can make full use of the bright screen time of screen locking to play advertising business, improve Frequency and Consumer's Experience are watched in advertisement.
The present invention provides a kind of advertisement delivery system, and the system includes the ad distribution terminal, the center that communicate to connect successively Server and advertisement playback terminal, ad distribution terminal are used to obtain user data from central server, according to preset screening Condition is screened to user data, specific user address and specific user's quantity is obtained, according to specific user's quantity, it is determined that extensively The release time of announcement business and advertising business, and the release time of specific user address, advertising business and advertising business is sent To central server, central server is used to send user data to ad distribution terminal, receives specific user address, advertisement The release time of business and advertising business, and according to the release time of advertising business, broadcast to the corresponding advertisement in specific user address Put terminal and issue advertising business, advertisement playback terminal is used for when the dispensing of central server acquisition advertising business and advertising business Between, and real-time reception bright screen triggering command, according to the bright screen triggering command for receiving, within the release time of advertising business, broadcast Put advertising business.
As shown from the above technical solution, the advertisement delivery system that the present embodiment is provided, can be fast by ad distribution terminal Specific user and the advertising business matched with specific user are obtained promptly, are favorably improved the playing efficiency of advertising business.Center Server realizes the information transfer between ad distribution terminal and advertisement playback terminal, contributes to information security, efficiently transmits. Meanwhile, advertisement playback terminal after bright screen triggering command is received, can also make full use of the bright screen time of screen locking, play advertisement Business, does not interfere with user's normal application, is user-friendly to.
Therefore, the present embodiment advertisement delivery system, can quickly obtain specific user, and deliver advertisement to specific user Business, is favorably improved advertisement and watches frequency and Consumer's Experience.
Brief description of the drawings
In order to illustrate more clearly of the specific embodiment of the invention or technical scheme of the prior art, below will be to specific The accompanying drawing to be used needed for implementation method or description of the prior art is briefly described.In all of the figs, similar element Or the general reference by being similar in part is identified.In accompanying drawing, each element or part might not draw according to actual ratio.
Fig. 1 shows a kind of method flow diagram of advertisement delivery method provided by the present invention;
Fig. 2 shows a kind of method flow diagram of advertisement broadcast method provided by the present invention;
Fig. 3 shows a kind of method flow diagram of advertisement placement method provided by the present invention;
Fig. 4 shows a kind of structured flowchart of ad distribution terminal provided by the present invention;
Fig. 5 shows a kind of structured flowchart of advertisement playback terminal provided by the present invention;
Fig. 6 shows a kind of structured flowchart of advertisement delivery system provided by the present invention.
Specific embodiment
The embodiment of technical solution of the present invention is described in detail below in conjunction with accompanying drawing.Following examples are only used for Technical scheme is clearly illustrated, therefore is intended only as example, and protection of the invention can not be limited with this Scope.
It should be noted that unless otherwise indicated, technical term used in this application or scientific terminology should be this hair The ordinary meaning that bright one of ordinary skill in the art are understood.
Embodiment one
The embodiment of the present invention provides a kind of advertisement delivery method, and with reference to Fig. 1, the method includes:
Step S11, obtains user data.Wherein, user data includes user location, sex, the age, occupation, emerging The information such as interest hobby, income.
Step S12, screens according to preset screening conditions to user data, obtains specific user address and specific use Amount amount.Wherein, screening conditions can be the conditions such as user location, sex, age, occupation, hobby, income.
Step S13, according to specific user's quantity, determines the release time of advertising business and advertising business.Wherein, advertising Business can be the information such as advertising pictures, word.Release time is the dispensing cycle of the advertising business, such as one month, a season Degree etc..
As shown from the above technical solution, the advertisement delivery method that the present embodiment is provided, can be according to preset screening conditions And user data, specific user is obtained, meet user's request, and be favorably improved the communication effect of advertising business.Meanwhile, the party Method can also set advertising business and release time according to specific user's quantity, be favorably improved the playing efficiency of advertising business.
Therefore, the present embodiment advertisement delivery method, can quickly obtain specific user and matched with specific user it is wide Announcement business, be favorably improved advertising business watches frequency and Consumer's Experience.
In order to further facilitate user using the present embodiment advertisement delivery method, specifically, specific user address is being obtained Afterwards, the method is additionally included in setting advertisement superposed layer on the picture of preassignment, and advertisement superposed layer includes advertising message.Specifying Picture on set and be loaded with the advertisement superposed layer of advertising message, the practical application request of advertisement businessman can be met, make full use of The popularity of designated pictures, to improve the effect of publicity of advertising message and watch frequency, and is favorably improved Consumer's Experience.
In order to further improve the frequency of watching of advertising business, specifically, after specific user's quantity is obtained, the method Also include:According to specific user's quantity, determine the viewing excitation expense of advertising business, in order to user viewing advertising business it Afterwards, certain reward can be obtained, is promoted Information Communication and is promoted.
Embodiment two
The embodiment of the present invention provides a kind of advertisement broadcast method, and with reference to Fig. 2, the method includes:
Step S21, obtains advertising business and the release time of the advertising business.
Step S22, real-time reception bright screen triggering command.For example, the bright screen triggering that intelligent mobile terminal receives user is dynamic Make, you can bright screen is switched to by dark screen.
Step S23, according to the bright screen triggering command for receiving, within the release time of advertising business, plays advertising business, Now, intelligent mobile terminal can display advertising business.
As shown from the above technical solution, the advertisement broadcast method that the present embodiment is provided, is capable of real-time query user transmission Bright screen triggering command, after bright screen triggering command is received, plays advertising business, makes full use of the bright screen time of screen locking, and not User's normal application can be influenceed, is user-friendly to, and contributed to the popularization of advertising business and propagate.
Therefore, the present embodiment advertisement broadcast method, can make full use of the bright screen time of screen locking to play advertising business, improve Frequency and Consumer's Experience are watched in advertisement.
In order to further improve the frequency of watching of advertising business, specifically, after advertising business is played, the method is also wrapped Include:Advertisement superposed layer is obtained and shows, advertisement superposed layer includes advertising message.By user in the picture that viewing is specified, The advertising message of correlation can be watched, the propagation efficiency of advertising message is favorably improved.Wherein, the picture specified can be The picture that one user is paid close attention to by central server, or certain clicking rate picture higher.There is one below designated pictures Scroll bar, if user is intended to understand advertising message in detail, can be to specified direction sliding-rolling bar, then it represents that send unlocking screen and refer to Order, the method can also receive screen-unlock instruction, according to screen-unlock instruction, obtain being discussed in detail and seeing for the advertising message Excitation expense is seen, to promote user to watch advertising message, the advertising message can be word, voice, video or web page interlinkage etc., Improve information propagating effect.If user is not desired to understand advertising message, can enter start with to specified other direction sliding-rolling bar Machine operation interface.
Specifically, after advertising business is played, there is a scroll bar below screen, if user is intended to understand in detail extensively Announcement business, can be to specified direction sliding-rolling bar, then it represents that send screen-unlock instruction, and the method can also receive screen solution Lock instruction.According to screen-unlock instruction, the recommended information and viewing excitation expense of the advertising business are obtained, user can obtain should Advertising business is discussed in detail information, and the advertising message can be word, voice, video or web page interlinkage etc., while getting sight Excitation expense is seen, such as red packet reward, to promote more users to watch advertising business, improves the viewing frequency of advertising business.If User is not desired to understand advertising business, then can be to specified other direction sliding-rolling bar, into mobile phone operation interface.
Embodiment three
The embodiment of the present invention provides a kind of advertisement placement method, and with reference to Fig. 3, the method includes:
Step S31, obtains user data.Wherein, user data includes user location, sex, the age, occupation, emerging The information such as interest hobby, income.
Step S32, screens according to preset screening conditions to user data, obtains specific user address and specific use Amount amount.Wherein, screening conditions can be the conditions such as user location, sex, age, occupation, hobby, income.
Step S33, according to specific user's quantity, determines the release time of advertising business and advertising business.Wherein, advertising Business can be the information such as advertising pictures, word.Release time is the dispensing cycle of the advertising business, such as one month, a season Degree etc..
Step S34, according to the release time of advertising business, advertising business is issued to specific user address.
Step S35, real-time reception bright screen triggering command, bright screen triggering command is the instruction sent to specific user address.
Step S36, according to the bright screen triggering command for receiving, within the release time of advertising business, plays advertising business.
As shown from the above technical solution, the advertisement placement method that the present embodiment is provided, can quickly obtain specific user And the advertising business matched with specific user, it is favorably improved the playing efficiency of advertising business.Meanwhile, the method can also connect After receiving bright screen triggering command, the bright screen time of screen locking is made full use of, play advertising business, do not interfere with user's normal use journey Sequence, is user-friendly to.
Therefore, the present embodiment advertisement placement method, can quickly obtain specific user, and deliver advertisement to specific user Business, is favorably improved advertisement and watches frequency and Consumer's Experience.
Example IV
The embodiment of the present invention provides a kind of ad distribution terminal, and with reference to Fig. 4, the terminal includes data acquisition module 41, spy Determine user's screening module 42 and advertising business determining module 43, data acquisition module 41 is used to obtain user data.Specific user Screening module 42 is used to screen user data according to preset screening conditions, obtains specific user address and specific user Quantity.Advertising business determining module 43 is used for according to specific user's quantity, determines the release time of advertising business and advertising business.
As shown from the above technical solution, the ad distribution terminal that the present embodiment is provided, can be according to preset screening conditions And user data, specific user is obtained, meet user's request, and be favorably improved the communication effect of advertising business.Meanwhile, the end End can also set advertising business and release time according to specific user's quantity, be favorably improved the playing efficiency of advertising business.
Therefore, the present embodiment ad distribution terminal, can quickly obtain specific user and matched with specific user it is wide Announcement business, be favorably improved advertising business watches frequency and Consumer's Experience.
Embodiment five
The embodiment of the present invention provides a kind of advertisement playback terminal, and with reference to Fig. 5, the terminal includes advertising business acquisition module 51st, command reception module 52 and advertising business playing module 53, advertising business acquisition module 51 are used to obtain advertising business and are somebody's turn to do The release time of advertising business.Command reception module 52 is used for real-time reception bright screen triggering command.Advertising business playing module 53 For according to the bright screen triggering command for receiving, within the release time of advertising business, advertising business is played.
As shown from the above technical solution, the advertisement playback terminal that the present embodiment is provided, is capable of real-time query user transmission Bright screen triggering command, after bright screen triggering command is received, plays advertising business, makes full use of the bright screen time of screen locking, and not User's normal application can be influenceed, is user-friendly to, and contributed to the popularization of advertising business and propagate.
Therefore, the present embodiment advertisement playback terminal, can make full use of the bright screen time of screen locking to play advertising business, improve Frequency and Consumer's Experience are watched in advertisement.
Embodiment six
The embodiment of the present invention provides a kind of advertisement delivery system, and with reference to Fig. 6, the system includes the advertisement for communicating to connect successively Issue terminal 61, central server 62 and advertisement playback terminal 63, ad distribution terminal 61 are used to be obtained from central server 62 User data, screens according to preset screening conditions to user data, obtains specific user address and specific user's quantity, According to specific user's quantity, determine the release time of advertising business and advertising business, and by specific user address, advertising business and The release time of advertising business is sent to central server 62, and central server 62 is used to send user data to ad distribution Terminal 61, receives the release time of specific user address, advertising business and advertising business, and during according to the dispensing of advertising business Between, advertising business is issued to the corresponding advertisement playback terminal 63 in specific user address, advertisement playback terminal 63 is used for therefrom genuinely convinced Business device 62 obtains the release time of advertising business and advertising business, and real-time reception bright screen triggering command, bright according to what is received Screen triggering command, within the release time of advertising business, plays advertising business.Wherein, user data is that central server 62 is pre- First obtain, including the information such as user location, sex, age, occupation, hobby, income.Advertisement playback terminal 63 Quantity determines according to specific user's quantity, can be one or more.
As shown from the above technical solution, the advertisement delivery system that the present embodiment is provided, can be by ad distribution terminal 61 Specific user and the advertising business matched with specific user are quickly obtained, the playing efficiency of advertising business is favorably improved.In Central server 62 realizes the information transfer between ad distribution terminal 61 and advertisement playback terminal 63, contributes to information security, height The transmission of effect ground.Meanwhile, when advertisement playback terminal 63 after bright screen triggering command is received, can also make full use of the bright screen of screen locking Between, advertising business is played, user's normal application is not interfered with, it is user-friendly to.
Therefore, the present embodiment advertisement delivery system, can quickly obtain specific user, and deliver advertisement to specific user Business, is favorably improved advertisement and watches frequency and Consumer's Experience.
Finally it should be noted that:Various embodiments above is merely illustrative of the technical solution of the present invention, rather than its limitations;To the greatest extent Pipe has been described in detail with reference to foregoing embodiments to the present invention, it will be understood by those within the art that:Its according to The technical scheme described in foregoing embodiments can so be modified, or which part or all technical characteristic are entered Row equivalent;And these modifications or replacement, the essence of appropriate technical solution is departed from various embodiments of the present invention technology The scope of scheme, it all should cover in the middle of the scope of claim of the invention and specification.

Claims (10)

1. a kind of advertisement delivery method, it is characterised in that including:
Obtain user data;
The user data is screened according to preset screening conditions, obtains specific user address and specific user's quantity;
According to specific user's quantity, the release time of advertising business and the advertising business is determined.
2. advertisement delivery method according to claim 1, it is characterised in that
After specific user address is obtained, the method also includes:
Advertisement superposed layer is set on the picture of preassignment, and the advertisement superposed layer includes advertising message.
3. advertisement delivery method according to claim 1, it is characterised in that
After specific user's quantity is obtained, the method also includes:
According to specific user's quantity, the viewing excitation expense of the advertising business is determined.
4. a kind of advertisement broadcast method, it is characterised in that including:
Obtain advertising business and the release time of the advertising business;
Real-time reception bright screen triggering command;
According to the bright screen triggering command for receiving, within the release time of the advertising business, the advertising business is played.
5. advertisement broadcast method according to claim 4, it is characterised in that
After the advertising business is played, the method also includes:
Advertisement superposed layer is obtained and shows, the advertisement superposed layer includes advertising message.
6. advertisement broadcast method according to claim 4, it is characterised in that
After the advertising business is played, the method also includes:
Receive screen-unlock instruction;
According to the screen-unlock instruction, the recommended information and viewing excitation expense of the advertising business are obtained.
7. a kind of advertisement placement method, it is characterised in that including:
Obtain user data;
The user data is screened according to preset screening conditions, obtains specific user address and specific user's quantity;
According to specific user's quantity, the release time of advertising business and the advertising business is determined;
According to the release time of the advertising business, the advertising business is issued to the specific user address;
Real-time reception bright screen triggering command, the bright screen triggering command is the instruction sent to the specific user address;
According to the bright screen triggering command for receiving, within the release time of the advertising business, the advertising business is played.
8. a kind of ad distribution terminal, it is characterised in that including:
Data acquisition module, for obtaining user data;
Specific user's screening module, for being screened to the user data according to preset screening conditions, obtains specific use Family address and specific user's quantity;
Advertising business determining module, for according to specific user's quantity, determining the throwing of advertising business and the advertising business Put the time.
9. a kind of advertisement playback terminal, it is characterised in that including:
Advertising business acquisition module, the release time for obtaining advertising business and the advertising business;
Command reception module, for real-time reception bright screen triggering command;
Advertising business playing module, for according to the bright screen triggering command for receiving, within the release time of the advertising business, Play the advertising business.
10. a kind of advertisement delivery system, it is characterised in that including:
Ad distribution terminal, central server and the advertisement playback terminal for communicating to connect successively,
The ad distribution terminal, for obtaining user data from the central server, according to preset screening conditions to institute State user data to be screened, specific user address and specific user's quantity are obtained, according to specific user's quantity, it is determined that extensively The release time of announcement business and the advertising business, and by the specific user address, the advertising business and the advertising The release time of business is sent to the central server,
The central server, for the user data to be sent to the ad distribution terminal, receives the specific user The release time of address, the advertising business and the advertising business, and according to the release time of the advertising business, to described The corresponding advertisement playback terminal in specific user address issues the advertising business,
The advertisement playback terminal, the dispensing for obtaining the advertising business and the advertising business from the central server Time, and real-time reception bright screen triggering command, according to the bright screen triggering command for receiving, in the release time of the advertising business It is interior, play the advertising business.
CN201710041790.1A 2017-01-20 2017-01-20 Advertisement placement method, system, ad distribution and player method, terminal Pending CN106846056A (en)

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CN109542577A (en) * 2018-11-30 2019-03-29 北京小米移动软件有限公司 Advertisement update method, device and computer readable storage medium

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Application publication date: 20170613