CN104599156A - Method and device for embedding advertisements in video - Google Patents
Method and device for embedding advertisements in video Download PDFInfo
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- CN104599156A CN104599156A CN201410843715.3A CN201410843715A CN104599156A CN 104599156 A CN104599156 A CN 104599156A CN 201410843715 A CN201410843715 A CN 201410843715A CN 104599156 A CN104599156 A CN 104599156A
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Abstract
The invention discloses a method and a device for embedding advertisements in a video. The method for embedding the advertisements in the video includes that acquiring the video marked with label class information at preset video picture points; acquiring advertisements with goods class information, and putting each advertisement to the video picture point of which the label class is matched with the goods class of the advertisement; counting the click rate of each advertisement; comparing the click rate of each advertisement with a preset threshold, and deleting the video picture point corresponding to the advertisement of which the click rate is lower than the preset threshold. Compared with the prior art, because the technical scheme deletes the video picture point corresponding to the advertisement of which the click rate is lower than the preset threshold (the video picture point with low advertisement and video picture matching quality), the technical scheme of the method and device for embedding the advertisements in the video improves the advertisement and video picture matching quality.
Description
Technical field
The present invention relates to video editing processing technology field, particularly relate to method and device that a kind of advertisement embeds video.
Background technology
In order to obtain abundant advertising income, the media such as TV, internet, when playing video, can insert various advertisement usually in video.As advertiser, also wish that the advertisement of oneself can appear at suitable video pictures point position, to improve the sales revenue of corresponding commodity.Therefore, advertisement embedding better effects if in video how is made to be a current problem urgently to be resolved hurrily.
At present, by the mark label classification of the employee of media oneself in different video pictures point position in prior art, then advertisement delivery system video pictures point position that advertisement putting is matched to the merchandise classification of label classification and advertisement, and then complete the advertisement embedding work in video.Owing to being embed advertisement in video according to the corresponding relation of the label classification of video pictures point position and the merchandise classification of advertisement in prior art, and the employee of media oneself is when marking video pictures point position, can not the clicking rate of perfect forecast in the future advertisement, so we can not ensure the input quality of each advertisement, so generally the quality of match of advertisement and video pictures is not high.
Summary of the invention
The object of the embodiment of the present invention is the method and the device that provide a kind of advertisement embedding video, to improve the quality of match of advertisement and video pictures.Concrete technical scheme is as follows:
Advertisement embeds a method for video, is applied to server, comprises:
Obtain the video having label classification information at the video pictures point position mark preset;
Obtain and carry the advertisement of merchandise classification information, and by video pictures point position that described advertisement putting matches to the merchandise classification of label classification and described advertisement;
Add up the clicking rate of each advertisement;
The clicking rate of described each advertisement is compared with the threshold value preset, deletes clicking rate lower than video pictures point position corresponding to the advertisement of threshold value preset.
In a kind of embodiment of the present invention,
The video pictures point position mark that described acquisition is being preset has the step of the video of label classification information to comprise:
Receive the video that first user is uploaded, wherein, the video pictures point position mark that video is being preset that described first user is uploaded has label classification information;
Or
The video pictures point position mark that described acquisition is being preset has the step of the video of label classification information to comprise:
Receive the video that the second user uploads;
The video distribution described second user uploaded, in the network platform, marks label classification information to make the user of the described network platform in the video pictures point position of presetting;
Obtain in the described network platform preset video pictures point position mark the video having the second user of label classification information to upload.
In a kind of embodiment of the present invention, also comprise:
The information of the video pictures of deletion point position is sent to other mark of described labels class person, to point out the mark of this some position of other mark of described labels class person unreasonable.
In a kind of embodiment of the present invention, also comprise:
According to the clicking rate of described each advertisement and the deletion number of video pictures point position, adjust the size of described default threshold value.
In a kind of embodiment of the present invention, also comprise:
Calculate and determine that the video pictures point position presetting marks the benefited number having the advertisement in the video of label classification information to obtain after broadcasting;
By determined benefited number and point proportional being multiplied of presetting, calculate distribute to other mark of labels class person be divided into number;
The number that is divided into calculated is sent to other mark of labels class person, to inform other mark of labels class person.
The embodiment of the present invention also provides a kind of advertisement to embed the device of video, is applied to server, comprises:
Video obtains unit, for obtaining the video having label classification information at the video pictures point position mark preset;
Advertisement putting unit, for obtaining the advertisement carrying merchandise classification information, and by video pictures point position that described advertisement putting matches to the merchandise classification of label classification and described advertisement;
Ad click rate statistic unit, for adding up the clicking rate of each advertisement;
Video pictures point position delete cells, for the clicking rate of described each advertisement being compared with the threshold value preset, deletes clicking rate lower than video pictures point position corresponding to the advertisement of threshold value preset.
In a kind of embodiment of the present invention,
Described video obtains unit and comprises:
First user uploaded videos receiving element, for receiving the video that first user is uploaded, wherein, the video pictures point position mark that video is being preset that described first user is uploaded has label classification information;
Or
Described video obtains unit and comprises:
Second user's uploaded videos receives subelement, for receiving the video that the second user uploads;
Video distribution subelement, for the video distribution described second user uploaded in the network platform, with the video pictures point position mark label classification information making the user of the described network platform preset;
Video obtain subelement, for obtain in the described network platform preset video pictures point position mark the video having the second user of label classification information to upload.
In a kind of embodiment of the present invention, also comprise:
Information transmitting unit, for the information of the video pictures of deletion point position is sent to other mark of described labels class person, to point out the mark of this some position of other mark of described labels class person unreasonable.
In a kind of embodiment of the present invention, also comprise:
Predetermined threshold value adjustment unit: for according to the clicking rate of described each advertisement and the deletion number of video pictures point position, adjust the size of described default threshold value.
In a kind of embodiment of the present invention, also comprise:
Advertisement is benefited number determining unit, determines that the video pictures point position presetting marks the benefited number having the advertisement in the video of label classification information to obtain after broadcasting for calculating;
Be divided into number computing unit, for by determined benefited number and point proportional being multiplied of presetting, calculate distribute to other mark of labels class person be divided into number;
Be divided into number transmitting element, for the number that is divided into calculated is sent to other mark of labels class person, to inform other mark of labels class person.
The technical scheme that the embodiment of the present invention provides, obtaining after the video pictures point position mark preset has the video of label classification information, by the video pictures point position that the advertisement putting carrying merchandise classification information matches to the merchandise classification of label classification and described advertisement, and the video pictures point position of ad click rate lower than the threshold value preset is deleted.Compared with prior art, because technical scheme of the present invention is after being embedded into default video pictures point position by advertisement, the clicking rate of advertisement is added up, and the video pictures point position of clicking rate lower than the threshold value preset is deleted, namely advertisement and the not high video pictures point position of video pictures quality of match is deleted, so technical scheme of the present invention improves the quality of match of advertisement and video pictures.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
The process flow diagram of the method for a kind of advertisement embedding video that Fig. 1 provides for the embodiment of the present invention;
The structural representation of the device of the another kind of advertisement embedding video that Fig. 2 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
Shown in Fig. 1, for a kind of advertisement of the embodiment of the present invention embeds the implementing procedure figure of the method for video, be applied to server, it comprises the following steps:
Step S101, obtains the video having label classification information at the video pictures point position mark preset;
Embed in the process of video in advertisement, first, server obtains the video having label classification information at the video pictures point position mark preset.Particularly, in a kind of embodiment of the present invention, step S101 can comprise: receive the video that first user is uploaded, and wherein, the video pictures point position mark that video is being preset that described first user is uploaded has label classification information.
Be understandable that, first user is the uploader of video.Concrete, the uploader of video, before being uploaded onto the server by video, some video pictures point positions first in video can mark labels class not, in then being had by mark other video of labels class to upload onto the server.Wherein, during video can be uploaded onto the server by the network platform by user.
Compared with prior art, because the above-mentioned video pictures point position mark presetting has the manufacturing process of the video of label classification information to be completed by video uploader, the uploader of video can be any user that can send video to server, might not be intra-company employee.Uploader quantity due to video substantially exceeds the headcount of video website company; therefore the technical scheme of present embodiment can be lifted at default video pictures point position other speed of mark labels class; realize video pictures point position other scale of mark labels class preset, reduce the workload of Internet video company.
Further, in another kind of embodiment of the present invention, step S101 can comprise:
Receive the video that the second user uploads;
The video distribution described second user uploaded, in the network platform, marks label classification information to make the user of the described network platform in the video pictures point position of presetting;
Obtain in the described network platform preset video pictures point position mark the video having the second user of label classification information to upload.
Wherein, the second user can for sending any user of video to server, particularly, can be video website intra-company employee, also can be video website company external staff.Here the network platform can be that now, the user of the network platform is intra-company employee for the inside panel of intra-company employee in the video pictures point position mark label classification information preset.Certainly, the network platform here also can be the network platform open to outside.When the above-mentioned network platform is the network platform to outside is open, can be completed by the user of this network platform in the work of the video pictures point position of the presetting mark label classification information of video, the user of the network platform of this opening can be intra-company employee, also can be company external staff.Optionally, the present invention can by open for label classification mark authority, and provide label classification annotation tool for user, and like this, the use on network oneself can carry out other mark of labels class to video per family.Certainly, the label classification annotation tool that the user on network also can be provided by third party carries out other mark of labels class to video, and the present invention does not limit at this.In addition, be understandable that, although the present invention is by open for label classification mark authority, in order to avoid website traffic is excessive, other mark of labels class could be carried out to video after the operation such as the user on network also can be required to carry out registering, log in, can not certainly requirement.
Simultaneously; during owing to being the network platform to outside is open in the network platform; the user of this network platform has arbitrariness; namely the user of this network platform also not only refers to intra-company employee; also comprise a large amount of company external staff; like this; add in video pictures point position other number of mark labels class preset; so the technical scheme of present embodiment also can be lifted at default video pictures point position other speed of mark labels class, realize video pictures point position other scale of mark labels class preset.
It should be noted that: above-mentioned default video pictures point position can be picture point position when there are a certain commodity in video, now, label classification mark personnel are in this video pictures point position mark and the label classification corresponding to commodity; Certainly, above-mentioned default video pictures point position also can be arranged according to the time point rule preset.Particularly, such as, a lump length is the TV play of 40 minutes, and we can respectively arrange a video pictures point position 15 minutes and halfhour position; We also can use identical time point rule to arrange video pictures point position to all videos, such as, we can arrange a video pictures point position at the head of all videos, then arranged a video pictures point position every 20 minutes.Be understandable that, the method to set up of above-mentioned video pictures point position is only a part of embodiment of the present invention, and the method to set up of video pictures point position can also have a variety of, will not enumerate here.In addition, marking in the video pictures point position of presetting of above-mentioned acquisition has the number of the video of label classification information can be one, also can be multiple.
Step S102, obtains and carries the advertisement of merchandise classification information, and by video pictures point position that described advertisement putting matches to the merchandise classification of label classification and described advertisement;
Wherein, when obtain in step S101 preset video pictures point position mark have the number of the video of label classification information to be multiple time, according to the corresponding relation of the label classification of video pictures point position and the merchandise classification of advertisement, advertisement is rendered to respectively video pictures point position corresponding in each video.Be understandable that: can have the video pictures point position with same label classification in different videos, now, same advertisement can be rendered in different videos simultaneously.In addition, same advertisement also can occur the multiple video pictures point positions in same video, and same video pictures point position simultaneously also can corresponding multiple advertisement matched with the label classification of this video pictures point position.
Step S103, adds up the clicking rate of each advertisement;
Realize advertisement after the input of the corresponding video pictures point position of video, according to the broadcasting time of video and user to the click situation of advertisement, count the clicking rate of each advertisement.It is pointed out that when same advertisement is thrown in different videos, the clicking rate of this advertisement can be gone out respectively to each video statistics.
Step S104, compares the clicking rate of described each advertisement with the threshold value preset, deletes clicking rate lower than video pictures point position corresponding to the advertisement of threshold value preset.
Because clicking rate is deleted lower than the video pictures point position that the advertisement of the threshold value preset is corresponding, correspondingly, the advertisement putting corresponding with deleted video pictures point position can also be cancelled.Wherein, when same advertisement is thrown in different videos, this advertisement can count a clicking rate in each video, now, if the clicking rate counted has the situation lower than the threshold value preset, only cancel the advertisement putting of clicking rate lower than the video pictures point position of the threshold value preset, higher than the video pictures point position of the threshold value preset, this advertisement is still thrown in for clicking rate.Wherein, above-mentioned default threshold value can carry out different settings according to the difference of video classification or label classification etc.Such as, for the video of TV play class, because we can implant same advertisement often collecting in TV play, like this, even if the clicking rate of this advertisement is not high in each collection TV play, but due to collection number more, the number of clicks of this advertisement still can be very high, at this moment we can by threshold value arrange lower.For the video of film class, because in most cases user only can watch once, at this moment we are in order to improve the income of advertisement, and the height that threshold value can be arranged a bit.In like manner, also different threshold values can be set according to actual conditions for label classifications different in video.
In addition, it is pointed out that As time goes on, may occur some new advertisements or commodity, correspondingly, the label classification of video pictures point position also can change, and now, we also as the case may be, can reset threshold value.
In a kind of embodiment of the present invention, can also comprise:
According to the clicking rate of described each advertisement and the deletion number of video pictures point position, adjust the size of described default threshold value.
Particularly, such as, when finding to adopt a certain threshold value, although the clicking rate of each advertisement is very high, deleted more in video pictures point position, at this moment suitably can turn threshold value down; On the contrary, when finding to adopt another threshold value, the clicking rate of most of advertisement is not high, and the quantity of the advertisement of implanting in video is also more, at this moment suitably can tune up threshold value.
Further, in a kind of embodiment of the present invention, can also comprise:
The information of the video pictures of deletion point position is sent to other mark of described labels class person, to point out the mark of this some position of other mark of described labels class person unreasonable.
Because irrational for mark video pictures point position is sent to other mark of labels class person by present embodiment, contribute to other mark of labels class person as the case may be, determine new video pictures point position.Such as, other mark of labels class person can switch slow position at video scene and determines new video pictures point position.Further, if video scene switches in slow video pictures to represent a certain commodity, the label classification of the above-mentioned new video pictures point position determined is labeled as the label classification corresponding with merchandise classification, and the advertisement corresponding to the commodity represented in video pictures is embedded into the above-mentioned new video pictures point position determined.Due in said process, video scene switches slower, video pictures continuity is better, so a certain commodity can be there are continuously in video pictures, the advertisement of implanting at this moment corresponding to these commodity is more conducive to the interest to these commodity causing video viewers, and then be conducive to the clicking rate improving advertisement, increase the income of advertiser.Meanwhile, because the income of advertiser increases, advertiser is also more ready to increase to the advertising expenditure of video website company.Further, video website company provides better mark in order to other mark of labels class person, and also original meaning gives labels class and else marks certain return.So, form benign cycle, promote that whole industry is healthy, develop fast.
In a kind of embodiment of the present invention, can also comprise:
Calculate and determine that the video pictures point position presetting marks the benefited number having the advertisement in the video of label classification information to obtain after broadcasting;
By determined benefited number and point proportional being multiplied of presetting, calculate distribute to other mark of labels class person be divided into number;
The number that is divided into calculated is sent to other mark of labels class person, to inform other mark of labels class person.
It should be noted that, minute proportional corresponding to the advertisement of each video pictures point position can be consistent, also can be inconsistent, and respectively by each advertisement the number that is divided into send to other mark of labels class person.
Because each ad revenue and other mark of labels class person are divided into by above-mentioned embodiment, other mark of excitation labels class person is carried out suitable adjustment and optimization according to the number that is divided into of each advertisement to label classification by this.In addition, because higher income is brought by advertiser in the video pictures point position after optimizing, such video website company also will attract more advertising expenditure.So, the income of advertiser, labels class other mark person and video website company all will increase, and form benign cycle on the whole, promote the fast development of industry.
The technical scheme that the embodiment of the present invention provides, obtaining after the video pictures point position mark preset has the video of label classification information, by the video pictures point position that the advertisement putting carrying merchandise classification information matches to the merchandise classification of label classification and described advertisement, and the video pictures point position of ad click rate lower than the threshold value preset is deleted.Compared with prior art, because technical scheme of the present invention is after being embedded into default video pictures point position by advertisement, the clicking rate of advertisement is added up, and the video pictures point position of clicking rate lower than the threshold value preset is deleted, namely advertisement and the not high video pictures point position of video pictures quality of match is deleted, so technical scheme of the present invention improves the quality of match of advertisement and video pictures.
Relative to embodiment of the method above, the present invention also provides a kind of advertisement to embed the device of video, and shown in Figure 2, be applied to server, this device can comprise:
Video obtains unit 201, for obtaining the video having label classification information at the video pictures point position mark preset;
Wherein, the video pictures point position of the video that video acquisition unit 201 obtains can be picture point position when there are a certain commodity in video, and now, label classification mark personnel are in this video pictures point position mark and the label classification corresponding to commodity; Certainly, above-mentioned default video pictures point position also can be arranged according to the time point rule preset.Particularly, such as, a lump length is the TV play of 40 minutes, and we can respectively arrange a video pictures point position 15 minutes and halfhour position; We also can use identical time point rule to arrange video pictures point position to all videos, such as, we can arrange a video pictures point position at the head of all videos, then arranged a video pictures point position every 20 minutes.Be understandable that, the method to set up of above-mentioned video pictures point position is only a part of embodiment of the present invention, and the method to set up of video pictures point position can also have a variety of, will not enumerate here.In addition, above-mentioned video obtains marking in the video pictures point position of presetting of unit 201 acquisition has the number of the video of label classification information can be one, also can be multiple.
Advertisement putting unit 202, for obtaining the advertisement carrying merchandise classification information, and by video pictures point position that described advertisement putting matches to the merchandise classification of label classification and described advertisement;
When video obtain unit 201 obtain preset video pictures point position mark have the number of the video of label classification information to be multiple time, advertisement, according to the corresponding relation of the label classification of video pictures point position and the merchandise classification of advertisement, is rendered to video pictures point position corresponding in each video by advertisement putting unit 202 respectively.Be understandable that: can have the video pictures point position with same label classification in different videos, now, same advertisement can be rendered in different videos simultaneously.In addition, same advertisement also can occur the multiple video pictures point positions in same video, and same video pictures point position simultaneously also can corresponding multiple advertisement matched with the label classification of this video pictures point position.
Ad click rate statistic unit 203, for adding up the clicking rate of each advertisement;
When advertisement putting unit 202 is after the input advertisement of the corresponding video pictures point position of video, ad click rate statistic unit 203 to the click situation of advertisement, counts the clicking rate of each advertisement according to the broadcasting time of video and user.It is pointed out that when same advertisement is thrown in different videos, the clicking rate of this advertisement can be gone out respectively to each video statistics.
Video pictures point position delete cells 204, for the clicking rate of described each advertisement being compared with the threshold value preset, deletes clicking rate lower than video pictures point position corresponding to the advertisement of threshold value preset.
Because clicking rate is deleted by video pictures point position delete cells 204 lower than the video pictures point position that the advertisement of the threshold value preset is corresponding, correspondingly, the advertisement putting corresponding with deleted video pictures point position can also be cancelled.Wherein, when same advertisement is thrown in different videos, this advertisement can count a clicking rate in each video, now, if the clicking rate counted has the situation lower than the threshold value preset, only cancel the advertisement putting of clicking rate lower than the video pictures point position of the threshold value preset, higher than the video pictures point position of the threshold value preset, this advertisement is still thrown in for clicking rate.Wherein, above-mentioned default threshold value can carry out different settings according to the difference of video classification or label classification etc.Such as, for the video of TV play class, because we can implant same advertisement often collecting in TV play, like this, even if the clicking rate of this advertisement is not high in each collection TV play, but due to collection number more, the number of clicks of this advertisement still can be very high, at this moment we can by threshold value arrange lower.For the video of film class, because in most cases user only can watch once, at this moment we are in order to improve the income of advertisement, and the height that threshold value can be arranged a bit.In like manner, also different threshold values can be set according to actual conditions for label classifications different in video.
In addition, it is pointed out that As time goes on, may occur some new advertisements or commodity, correspondingly, the label classification of video pictures point position also can change, and now, we also as the case may be, can reset threshold value.
In a kind of embodiment of the present invention, also comprise:
Predetermined threshold value adjustment unit: for according to the clicking rate of described each advertisement and the deletion number of video pictures point position, adjust the size of described default threshold value.
Particularly, such as, when finding to adopt a certain threshold value, although the clicking rate of each advertisement is very high, deleted more in video pictures point position, at this moment predetermined threshold value adjustment unit suitably can turn threshold value down; On the contrary, when finding to adopt another threshold value, the clicking rate of most of advertisement is not high, and the quantity of the advertisement of implanting in video is also more, and at this moment predetermined threshold value adjustment unit suitably can tune up threshold value.
In a kind of embodiment of the present invention, described video obtains unit 201 and can comprise:
First user uploaded videos receiving element, for receiving the video that first user is uploaded, wherein, the video pictures point position mark that video is being preset that described first user is uploaded has label classification information.
Be understandable that, first user is the uploader of video.Concrete, the uploader of video, before being uploaded onto the server by video, some video pictures point positions first in video can mark labels class not, in then being had by mark other video of labels class to upload onto the server.Wherein, during video can be uploaded onto the server by the network platform by user.
Compared with prior art, because the above-mentioned video pictures point position mark presetting has the manufacturing process of the video of label classification information to be completed by video uploader, the uploader of video can be any user that can send video to server, might not be intra-company employee.Uploader quantity due to video substantially exceeds the headcount of video website company; therefore the technical scheme of present embodiment can be lifted at default video pictures point position other speed of mark labels class; realize video pictures point position other scale of mark labels class preset, reduce the workload of Internet video company.
In a kind of embodiment of the present invention, described video obtains unit 201 and can comprise:
Second user's uploaded videos receives subelement, for receiving the video that the second user uploads;
Video distribution subelement, for the video distribution described second user uploaded in the network platform, with the video pictures point position mark label classification information making the user of the described network platform preset;
Video obtain subelement, for obtain in the described network platform preset video pictures point position mark the video having the second user of label classification information to upload.
Wherein, the second user can for sending any user of video to server, particularly, can be video website intra-company employee, also can be video website company external staff.Here the network platform can be that now, the user of the network platform is intra-company employee for the inside panel of intra-company employee in the video pictures point position mark label classification information preset.Certainly, the network platform here also can be the network platform open to outside.When the above-mentioned network platform is the network platform to outside is open, can be completed by the user of this network platform in the work of the video pictures point position of the presetting mark label classification information of video, the user of the network platform of this opening can be intra-company employee, also can be company external staff.Optionally, the present invention can by open for label classification mark authority, and provide label classification annotation tool for user, and like this, the use on network oneself can carry out other mark of labels class to video per family.Certainly, the label classification annotation tool that the user on network also can be provided by third party carries out other mark of labels class to video, and the present invention does not limit at this.In addition, be understandable that, although the present invention is by open for label classification mark authority, in order to avoid website traffic is excessive, other mark of labels class could be carried out to video after the operation such as the user on network also can be required to carry out registering, log in, can not certainly requirement.
Simultaneously; during owing to being the network platform to outside is open in the network platform; the user of this network platform has arbitrariness; namely the user of this network platform also not only refers to intra-company employee; also comprise a large amount of company external staff; like this; add in video pictures point position other number of mark labels class preset; so the technical scheme of present embodiment also can be lifted at default video pictures point position other speed of mark labels class, realize video pictures point position other scale of mark labels class preset.
In a kind of embodiment of the present invention, can also comprise:
Information transmitting unit, for the information of the video pictures of deletion point position is sent to other mark of described labels class person, to point out the mark of this some position of other mark of described labels class person unreasonable.
Because irrational for mark video pictures point position is sent to other mark of labels class person by present embodiment, contribute to other mark of labels class person as the case may be, determine new video pictures point position.Such as, other mark of labels class person can switch slow position at video scene and determines new video pictures point position.Further, if video scene switches in slow video pictures to represent a certain commodity, the label classification of the above-mentioned new video pictures point position determined is labeled as the label classification corresponding with merchandise classification, and the advertisement corresponding to the commodity represented in video pictures is embedded into the above-mentioned new video pictures point position determined.Due in said process, video scene switches slower, video pictures continuity is better, so a certain commodity can be there are continuously in video pictures, the advertisement of implanting at this moment corresponding to these commodity is more conducive to the interest to these commodity causing video viewers, and then be conducive to the clicking rate improving advertisement, increase the income of advertiser.Meanwhile, because the income of advertiser increases, advertiser is also more ready to increase to the advertising expenditure of video website company.Further, video website company provides better mark in order to other mark of labels class person, and also original meaning gives labels class and else marks certain return.So, form benign cycle, promote that whole industry is healthy, develop fast.
In a kind of embodiment of the present invention, can also comprise:
Advertisement is benefited number determining unit, determines that the video pictures point position presetting marks the benefited number having the advertisement in the video of label classification information to obtain after broadcasting for calculating;
Be divided into number computing unit, for by determined benefited number and point proportional being multiplied of presetting, calculate distribute to other mark of labels class person be divided into number;
Be divided into number transmitting element, for the number that is divided into calculated is sent to other mark of labels class person, to inform other mark of labels class person.
Because each ad revenue and other mark of labels class person are divided into by above-mentioned embodiment, other mark of excitation labels class person is carried out suitable adjustment and optimization according to the number that is divided into of each advertisement to label classification by this.In addition, because higher income is brought by advertiser in the video pictures point position after optimizing, such video website company also will attract more advertising expenditure.So, the income of advertiser, labels class other mark person and video website company all will increase, and form benign cycle on the whole, promote the fast development of industry.
The technical scheme that the embodiment of the present invention provides, obtaining after the video pictures point position mark preset has the video of label classification information, by the video pictures point position that the advertisement putting carrying merchandise classification information matches to the merchandise classification of label classification and described advertisement, and the video pictures point position of ad click rate lower than the threshold value preset is deleted.Compared with prior art, because technical scheme of the present invention is after being embedded into default video pictures point position by advertisement, the clicking rate of advertisement is added up, and the video pictures point position of clicking rate lower than the threshold value preset is deleted, namely advertisement and the not high video pictures point position of video pictures quality of match is deleted, so technical scheme of the present invention improves the quality of match of advertisement and video pictures.
For convenience of description, various unit is divided into describe respectively with function when describing above device.Certainly, the function of each unit can be realized in same or multiple software and/or hardware when implementing of the present invention.
As seen through the above description of the embodiments, those skilled in the art can be well understood to the mode that the present invention can add required general hardware platform by software and realizes.Based on such understanding, technical scheme of the present invention can embody with the form of software product the part that prior art contributes in essence in other words, this computer software product can be stored in storage medium, as ROM/RAM, magnetic disc, CD etc., comprising some instructions in order to make a computer equipment (can be personal computer, server, or the network equipment etc.) perform the method described in some part of each embodiment of the present invention or embodiment.
It should be noted that, in this article, the such as relational terms of first and second grades and so on is only used for an entity or operation to separate with another entity or operational zone, and not necessarily requires or imply the relation that there is any this reality between these entities or operation or sequentially.And, term " comprises ", " comprising " or its any other variant are intended to contain comprising of nonexcludability, thus make to comprise the process of a series of key element, method, article or equipment and not only comprise those key elements, but also comprise other key elements clearly do not listed, or also comprise by the intrinsic key element of this process, method, article or equipment.
Each embodiment in this instructions all adopts relevant mode to describe, between each embodiment identical similar part mutually see, what each embodiment stressed is the difference with other embodiments.Especially, for system embodiment, because it is substantially similar to embodiment of the method, so description is fairly simple, relevant part illustrates see the part of embodiment of the method.
The foregoing is only preferred embodiment of the present invention, be not intended to limit protection scope of the present invention.All any amendments done within the spirit and principles in the present invention, equivalent replacement, improvement etc., be all included in protection scope of the present invention.
Claims (10)
1. advertisement embeds a method for video, is applied to server, it is characterized in that, comprising:
Obtain the video having label classification information at the video pictures point position mark preset;
Obtain and carry the advertisement of merchandise classification information, and by video pictures point position that described advertisement putting matches to the merchandise classification of label classification and described advertisement;
Add up the clicking rate of each advertisement;
The clicking rate of described each advertisement is compared with the threshold value preset, deletes clicking rate lower than video pictures point position corresponding to the advertisement of threshold value preset.
2. method according to claim 1, is characterized in that,
The video pictures point position mark that described acquisition is being preset has the step of the video of label classification information to comprise:
Receive the video that first user is uploaded, wherein, the video pictures point position mark that video is being preset that described first user is uploaded has label classification information;
Or
The video pictures point position mark that described acquisition is being preset has the step of the video of label classification information to comprise:
Receive the video that the second user uploads;
The video distribution described second user uploaded, in the network platform, marks label classification information to make the user of the described network platform in the video pictures point position of presetting;
Obtain in the described network platform preset video pictures point position mark the video having the second user of label classification information to upload.
3. method according to claim 1 and 2, is characterized in that, also comprises:
The information of the video pictures of deletion point position is sent to other mark of described labels class person, to point out the mark of this some position of other mark of described labels class person unreasonable.
4. method according to claim 1 and 2, is characterized in that, also comprises:
According to the clicking rate of described each advertisement and the deletion number of video pictures point position, adjust the size of described default threshold value.
5. method according to claim 1, is characterized in that, also comprises:
Calculate and determine that the video pictures point position presetting marks the benefited number having the advertisement in the video of label classification information to obtain after broadcasting;
By determined benefited number and point proportional being multiplied of presetting, calculate distribute to other mark of labels class person be divided into number;
The number that is divided into calculated is sent to other mark of labels class person, to inform other mark of labels class person.
6. advertisement embeds a device for video, is applied to server, it is characterized in that, comprising:
Video obtains unit, for obtaining the video having label classification information at the video pictures point position mark preset;
Advertisement putting unit, for obtaining the advertisement carrying merchandise classification information, and by video pictures point position that described advertisement putting matches to the merchandise classification of label classification and described advertisement;
Ad click rate statistic unit, for adding up the clicking rate of each advertisement;
Video pictures point position delete cells, for the clicking rate of described each advertisement being compared with the threshold value preset, deletes clicking rate lower than video pictures point position corresponding to the advertisement of threshold value preset.
7. device according to claim 6, is characterized in that,
Described video obtains unit and comprises:
First user uploaded videos receiving element, for receiving the video that first user is uploaded, wherein, the video pictures point position mark that video is being preset that described first user is uploaded has label classification information;
Or
Described video obtains unit and comprises:
Second user's uploaded videos receives subelement, for receiving the video that the second user uploads;
Video distribution subelement, for the video distribution described second user uploaded in the network platform, with the video pictures point position mark label classification information making the user of the described network platform preset;
Video obtain subelement, for obtain in the described network platform preset video pictures point position mark the video having the second user of label classification information to upload.
8. the device according to claim 6 or 7, is characterized in that, also comprises:
Information transmitting unit, for the information of the video pictures of deletion point position is sent to other mark of described labels class person, to point out the mark of this some position of other mark of described labels class person unreasonable.
9. the device according to claim 6 or 7, is characterized in that, also comprises:
Predetermined threshold value adjustment unit: for according to the clicking rate of described each advertisement and the deletion number of video pictures point position, adjust the size of described default threshold value.
10. device according to claim 6, is characterized in that, also comprises:
Advertisement is benefited number determining unit, determines that the video pictures point position presetting marks the benefited number having the advertisement in the video of label classification information to obtain after broadcasting for calculating;
Be divided into number computing unit, for by determined benefited number and point proportional being multiplied of presetting, calculate distribute to other mark of labels class person be divided into number;
Be divided into number transmitting element, for the number that is divided into calculated is sent to other mark of labels class person, to inform other mark of labels class person.
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| CN201410843715.3A CN104599156B (en) | 2014-12-30 | 2014-12-30 | Method and device for embedding advertisement into video |
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