CN104599156B - Method and device for embedding advertisement into video - Google Patents
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- CN104599156B CN104599156B CN201410843715.3A CN201410843715A CN104599156B CN 104599156 B CN104599156 B CN 104599156B CN 201410843715 A CN201410843715 A CN 201410843715A CN 104599156 B CN104599156 B CN 104599156B
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Abstract
The embodiment of the invention discloses a method and a device for embedding advertisements into videos, wherein the method for embedding the advertisements into the videos comprises the following steps: acquiring a video marked with label category information at a preset video picture point; acquiring advertisements carrying commodity category information, and putting the advertisements to video picture point locations with label categories matched with the commodity categories of the advertisements; counting the click rate of each advertisement; and comparing the click rate of each advertisement with a preset threshold value, and deleting the video picture point positions corresponding to the advertisements with the click rates lower than the preset threshold value. Compared with the prior art, the technical scheme of the invention deletes the video picture point location with the click rate lower than the preset threshold value, namely deletes the video picture point location with low matching quality between the advertisement and the video picture, so that the technical scheme of the invention improves the matching quality between the advertisement and the video picture.
Description
Technical Field
The invention relates to the technical field of video editing processing, in particular to a method and a device for embedding advertisements into videos.
Background
In order to obtain a large advertising income, when a video is played on a medium such as a television or the internet, various advertisements are generally inserted into the video. As an advertiser, it is also desirable that its own advertisement be presented at an appropriate video site to increase sales revenue of the corresponding product. Therefore, how to make the embedding effect of the advertisement in the video better is a problem to be solved urgently.
At present, in the prior art, the media staff mark the label types at different video picture point locations, and then the advertisement delivery system delivers the advertisement to the video picture point location of which the label type is matched with the commodity type of the advertisement, thereby completing the advertisement embedding work in the video. In the prior art, advertisements are embedded in videos according to the corresponding relation between the label types of the video picture point locations and the commodity types of the advertisements, and when staff of media mark the video picture point locations, the click rate of the advertisements in the future cannot be completely predicted, so that the delivery quality of each advertisement cannot be guaranteed, and the matching quality of the advertisements and the video pictures is not high on the whole.
Disclosure of Invention
The embodiment of the invention aims to provide a method and a device for embedding advertisements into videos, so as to improve the matching quality of the advertisements and video pictures. The specific technical scheme is as follows:
a method for embedding advertisement into video is applied to a server and comprises the following steps:
acquiring a video marked with label category information at a preset video picture point;
acquiring advertisements carrying commodity category information, and putting the advertisements to video picture point locations with label categories matched with the commodity categories of the advertisements;
counting the click rate of each advertisement;
and comparing the click rate of each advertisement with a preset threshold value, and deleting the video picture point positions corresponding to the advertisements with the click rates lower than the preset threshold value.
In one embodiment of the present invention,
the step of obtaining the video marked with the label category information at the preset video picture point comprises the following steps:
receiving a video uploaded by a first user, wherein label category information is marked on the video uploaded by the first user at a preset video picture point;
or
The step of obtaining the video marked with the label category information at the preset video picture point comprises the following steps:
receiving a video uploaded by a second user;
releasing the video uploaded by the second user on a network platform so that the user of the network platform marks label category information on preset video picture point positions;
and acquiring a video uploaded by a second user on the network platform, wherein the second user is marked with label type information at a preset video picture point.
In one embodiment of the present invention, the method further comprises:
and sending the information of the deleted video picture point location to the annotator of the label type to prompt the annotator of the label type that the point location is unreasonably annotated.
In one embodiment of the present invention, the method further comprises:
and adjusting the size of the preset threshold value according to the click rate of each advertisement and the deletion number of the video picture point locations.
In one embodiment of the present invention, the method further comprises:
calculating and determining the benefit amount obtained after the advertisement in the video marked with the label category information at the preset video picture point is played;
multiplying the determined benefit amount by a preset dividing proportion, and calculating to obtain a dividing amount distributed to the annotators of the label category;
and sending the calculated divided amount to the labeler of the label category to inform the labeler of the label category.
The embodiment of the invention also provides a device for embedding the advertisement into the video, which is applied to a server and comprises the following components:
the video obtaining unit is used for obtaining a video marked with label category information at a preset video picture point;
the advertisement delivery unit is used for obtaining advertisements carrying commodity category information and delivering the advertisements to video picture point positions with label categories matched with the commodity categories of the advertisements;
the advertisement click rate counting unit is used for counting the click rate of each advertisement;
and the video picture point location deleting unit is used for comparing the click rate of each advertisement with a preset threshold value and deleting the video picture point location corresponding to the advertisement with the click rate lower than the preset threshold value.
In one embodiment of the present invention,
the video obtaining unit includes:
the first user uploaded video receiving unit is used for receiving a video uploaded by a first user, wherein label category information is marked on the video uploaded by the first user at a preset video picture point;
or
The video obtaining unit includes:
the second user uploaded video receiving subunit is used for receiving the video uploaded by the second user;
the video publishing subunit is used for publishing the video uploaded by the second user on a network platform so as to enable the user of the network platform to mark the label type information on the preset video picture point;
and the video obtaining subunit is configured to obtain a video uploaded by a second user on the network platform, where the second user is marked with the tag category information at a preset video frame point.
In one embodiment of the present invention, the method further comprises:
and the information sending unit is used for sending the information of the deleted video picture point location to the annotator of the label type so as to prompt the annotator of the label type that the point location is unreasonably annotated.
In one embodiment of the present invention, the method further comprises:
a preset threshold value adjusting unit: and adjusting the size of the preset threshold value according to the click rate of each advertisement and the deletion number of the video picture point locations.
In one embodiment of the present invention, the method further comprises:
the advertisement benefit amount determining unit is used for calculating and determining the benefit amount obtained after the advertisement in the video marked with the label category information at the preset video picture point is played;
the divided amount calculation unit is used for multiplying the determined benefit amount by a preset divided proportion to calculate the divided amount distributed to the annotators of the label category;
and the divided amount sending unit is used for sending the calculated divided amount to the annotator of the label category so as to inform the annotator of the label category.
According to the technical scheme provided by the embodiment of the invention, after the video marked with the label category information at the preset video picture point location is obtained, the advertisement carrying the commodity category information is put to the video picture point location with the label category matched with the commodity category of the advertisement, and the video picture point location with the advertisement click rate lower than the preset threshold value is deleted. Compared with the prior art, the technical scheme of the invention counts the click rate of the advertisement after the advertisement is embedded into the preset video picture point location, and deletes the video picture point location with the click rate lower than the preset threshold value, namely deletes the video picture point location with low matching quality between the advertisement and the video picture, so that the matching quality between the advertisement and the video picture is improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a flow chart of a method for embedding advertisements in video according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram of another apparatus for embedding advertisements into videos according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Fig. 1 is a flowchart illustrating an implementation of a method for embedding an advertisement into a video according to an embodiment of the present invention, applied to a server, and including the following steps:
step S101, obtaining a video marked with label category information at a preset video picture point;
in the process of embedding the advertisement into the video, firstly, the server obtains the video marked with the label category information at the preset video picture point. Specifically, in one embodiment of the present invention, step S101 may include: receiving a video uploaded by a first user, wherein label category information is marked on the video uploaded by the first user at a preset video picture point.
It is understood that the first user is the uploader of the video. Specifically, before uploading the video to the server, the video uploader may first mark the tag category at some video frame points in the video, and then upload the video marked with the tag category to the server. Wherein, the user can upload the video to the server through the network platform.
Compared with the prior art, the manufacturing process of the video marked with the label type information at the preset video picture point is completed by a video uploader, and the video uploader can be any user capable of sending the video to the server and is not necessarily staff in a company. Because the number of the uploaders of the video greatly exceeds the number of the staff of the video website company, the technical scheme of the embodiment can improve the speed of labeling the label category at the preset video picture point location, realize the scale of labeling the label category at the preset video picture point location, and reduce the workload of the network video company.
Further, in another embodiment of the present invention, step S101 may include:
receiving a video uploaded by a second user;
releasing the video uploaded by the second user on a network platform so that the user of the network platform marks label category information on preset video picture point positions;
and acquiring a video uploaded by a second user on the network platform, wherein the second user is marked with label type information at a preset video picture point.
The second user may be any user capable of sending a video to the server, and specifically, the second user may be an employee inside the video website company or an employee outside the video website company. The network platform can be an internal platform for marking label type information at preset video picture point positions by internal employees of a company, and at the moment, users of the network platform are the internal employees of the company. Of course, the network platform may be a network platform open to the outside. When the network platform is an externally open network platform, the work of labeling the label type information on the preset video picture point of the video can be completed by a user of the network platform, and the user of the externally open network platform can be an internal employee of a company or an external employee of the company. Optionally, the invention can open the label type labeling permission and provide a label type labeling tool for users to use, so that users on the network can label the video by label types. Of course, the user on the network may also label the video by using a label category labeling tool provided by a third party, which is not limited herein. In addition, it is understood that although the present invention opens the label type labeling authority, in order to avoid the excessive website traffic, the user on the network may be required to perform operations such as registration and login before labeling the label type of the video, or of course, the present invention may not require the operations.
Meanwhile, when the network platform is an externally open network platform, users of the network platform have arbitrariness, namely the users of the network platform not only refer to internal staff of a company, but also include a large number of external staff of the company, so that the number of people marking the label types at the preset video picture point locations is increased, the speed of marking the label types at the preset video picture point locations can be increased, and the scale of marking the label types at the preset video picture point locations is realized.
It should be noted that: the preset video frame point location can be a frame point location when a certain commodity appears in the video, and at the moment, the label type marking personnel marks the label type corresponding to the commodity on the video frame point location; of course, the preset video frame point locations may also be set according to a preset time point rule. Specifically, for example, for a television play with a total length of forty minutes, we can set one video frame point at each of fifteen and thirty-minute positions; we can also set video frame points using the same time point rule for all videos, for example, we can set one video frame point at the head of all videos and then set one video frame point every twenty minutes. It should be understood that the above-mentioned method for setting video picture point locations is only a part of the embodiments of the present invention, and there may be many other methods for setting video picture point locations, which are not listed here. In addition, the number of the videos obtained in the above manner, in which the tag type information is marked at the preset video frame point, may be one or more.
Step S102, obtaining an advertisement carrying commodity category information, and putting the advertisement to a video frame point location with a label category matched with the commodity category of the advertisement;
when the number of videos marked with the tag category information at the preset video frame points obtained in step S101 is multiple, the advertisements are respectively delivered to the corresponding video frame points in each video according to the correspondence between the tag categories of the video frame points and the commodity categories of the advertisements. It can be understood that: different videos can have video frame points with the same label category, and at the moment, the same advertisement can be simultaneously put into different videos. In addition, the same advertisement can also appear in a plurality of video frame points in the same video, and the same video frame point can also correspond to a plurality of advertisements matched with the label types of the video frame points.
Step S103, counting the click rate of each advertisement;
after the advertisement is put at the corresponding video picture point of the video, the click rate of each advertisement is counted according to the playing times of the video and the click condition of the user on the advertisement. It should be noted that when the same advertisement is placed in different videos, the click rate of the advertisement can be counted for each video.
And step S104, comparing the click rate of each advertisement with a preset threshold value, and deleting the video frame points corresponding to the advertisements with the click rates lower than the preset threshold value.
Because the video frame point location corresponding to the advertisement with the click rate lower than the preset threshold value is deleted, correspondingly, the advertisement delivery corresponding to the deleted video frame point location can be cancelled. When the same advertisement is delivered in different videos, the advertisement counts a click rate in each video, at this time, if the counted click rate is lower than a preset threshold, only the advertisement delivery of the video frame point with the click rate lower than the preset threshold is cancelled, and the advertisement is still delivered for the video frame point with the click rate higher than the preset threshold. The preset threshold value may be set differently according to different video categories or label categories. For example, for a video of a television show, since we can implant the same advertisement in each television show, even if the click rate of the advertisement is not high in each television show, the number of clicks of the advertisement can be high due to the large number of shows, and we can set the threshold value to be a little lower. For movies like video, we can set the threshold a little higher in order to increase the advertising revenue, since the user will only watch once in most cases. Similarly, different thresholds can be set for different label categories in the video according to actual situations.
In addition, it should be noted that some new advertisements or commodities may appear over time, and accordingly, the tag types of the video frame points may also change, and at this time, the threshold may also be reset according to specific situations.
In an embodiment of the present invention, the method may further include:
and adjusting the size of the preset threshold value according to the click rate of each advertisement and the deletion number of the video picture point locations.
Specifically, for example, when a certain threshold is found to be adopted, although the click rate of each advertisement is high, the video frame points are deleted more, and then the threshold can be adjusted to be small appropriately; conversely, when another threshold is found to be used, the click rate of most advertisements is not high and the number of advertisements placed in the video is also high, the threshold may be adjusted appropriately.
Further, in an embodiment of the present invention, the method may further include:
and sending the information of the deleted video picture point location to the annotator of the label type to prompt the annotator of the label type that the point location is unreasonably annotated.
Because the video picture point location with unreasonable annotation is sent to the annotator of the label type, the annotator of the label type is helped to determine the new video picture point location according to the specific situation. For example, a annotator of a label category may determine a new video frame point where a video scene cut is relatively slow. Further, if a certain commodity is displayed in the video picture with slower video scene switching, the label type of the determined new video picture point location is marked as the label type corresponding to the commodity type, and the advertisement corresponding to the commodity displayed in the video picture is embedded into the determined new video picture point location. In the process, the video scene switching is slow, and the video picture continuity is good, so that a certain commodity can continuously appear in the video picture, and the advertisement corresponding to the commodity is implanted at the moment, so that the interest of a video viewer in the commodity is more favorably aroused, the click rate of the advertisement is favorably improved, and the income of an advertiser is increased. Meanwhile, advertisers are also more willing to increase advertising costs to video website companies due to increased revenue for advertisers. Further, the video website company provides better labels for the labels of the label categories, and also intends to give some return to the labels of the label categories. Thus, a virtuous circle is formed, and the healthy and rapid development of the whole industry is promoted.
In an embodiment of the present invention, the method may further include:
calculating and determining the benefit amount obtained after the advertisement in the video marked with the label category information at the preset video picture point is played;
multiplying the determined benefit amount by a preset dividing proportion, and calculating to obtain a dividing amount distributed to the annotators of the label category;
and sending the calculated divided amount to the labeler of the label category to inform the labeler of the label category.
It should be noted that the dividing ratios corresponding to the advertisements in each video frame point may be the same or different, and the divided amounts of each advertisement are sent to the annotators of the tag categories, respectively.
Since the above-described embodiment separates each advertisement revenue into label categories for the annotators, this will encourage label categories for annotators to make appropriate adjustments and optimizations to the label categories based on the amount of separation of each advertisement. In addition, the video website company can attract more advertising cost because the optimized video frame points bring higher profit to the advertiser. Thus, the benefits of advertisers, tag category annotators and video website companies will all increase, and a virtuous circle is formed as a whole, promoting the rapid development of the industry.
According to the technical scheme provided by the embodiment of the invention, after the video marked with the label category information at the preset video picture point location is obtained, the advertisement carrying the commodity category information is put to the video picture point location with the label category matched with the commodity category of the advertisement, and the video picture point location with the advertisement click rate lower than the preset threshold value is deleted. Compared with the prior art, the technical scheme of the invention counts the click rate of the advertisement after the advertisement is embedded into the preset video picture point location, and deletes the video picture point location with the click rate lower than the preset threshold value, namely deletes the video picture point location with low matching quality between the advertisement and the video picture, so that the matching quality between the advertisement and the video picture is improved.
With respect to the above method embodiment, the present invention further provides an apparatus for embedding advertisement into video, as shown in fig. 2, applied to a server, and the apparatus may include:
a video obtaining unit 201, configured to obtain a video marked with tag category information at a preset video frame point;
the video frame point location of the video obtained by the video obtaining unit 201 may be a frame point location when a certain commodity appears in the video, and at this time, a tag type annotating person annotates a tag type corresponding to the commodity at the frame point location of the video; of course, the preset video frame point locations may also be set according to a preset time point rule. Specifically, for example, for a television play with a total length of forty minutes, we can set one video frame point at each of fifteen and thirty-minute positions; we can also set video frame points using the same time point rule for all videos, for example, we can set one video frame point at the head of all videos and then set one video frame point every twenty minutes. It should be understood that the above-mentioned method for setting video picture point locations is only a part of the embodiments of the present invention, and there may be many other methods for setting video picture point locations, which are not listed here. The number of videos obtained by the video obtaining unit 201 and labeled with label type information at preset video frame points may be one or more.
The advertisement putting unit 202 is used for obtaining an advertisement carrying commodity category information and putting the advertisement to a video frame point location of which the label category is matched with the commodity category of the advertisement;
when the number of videos marked with the tag category information at the preset video frame point location obtained by the video obtaining unit 201 is multiple, the advertisement delivery unit 202 delivers the advertisement to the corresponding video frame point location in each video according to the correspondence between the tag category of the video frame point location and the commodity category of the advertisement. It can be understood that: different videos can have video frame points with the same label category, and at the moment, the same advertisement can be simultaneously put into different videos. In addition, the same advertisement can also appear in a plurality of video frame points in the same video, and the same video frame point can also correspond to a plurality of advertisements matched with the label types of the video frame points.
An advertisement click rate counting unit 203 for counting the click rate of each advertisement;
after the advertisement putting unit 202 puts advertisements on corresponding video frame points of the video, the advertisement click rate counting unit 203 counts the click rate of each advertisement according to the playing times of the video and the click condition of the user on the advertisement. It should be noted that when the same advertisement is placed in different videos, the click rate of the advertisement can be counted for each video.
And the video frame point location deleting unit 204 is configured to compare the click rate of each advertisement with a preset threshold, and delete the video frame point location corresponding to the advertisement with the click rate lower than the preset threshold.
Since the video frame point location corresponding to the advertisement whose click rate is lower than the preset threshold value is deleted by the video frame point location deletion unit 204, accordingly, the advertisement delivery corresponding to the deleted video frame point location can also be cancelled. When the same advertisement is delivered in different videos, the advertisement counts a click rate in each video, at this time, if the counted click rate is lower than a preset threshold, only the advertisement delivery of the video frame point with the click rate lower than the preset threshold is cancelled, and the advertisement is still delivered for the video frame point with the click rate higher than the preset threshold. The preset threshold value may be set differently according to different video categories or label categories. For example, for a video of a television show, since we can implant the same advertisement in each television show, even if the click rate of the advertisement is not high in each television show, the number of clicks of the advertisement can be high due to the large number of shows, and we can set the threshold value to be a little lower. For movies like video, we can set the threshold a little higher in order to increase the advertising revenue, since the user will only watch once in most cases. Similarly, different thresholds can be set for different label categories in the video according to actual situations.
In addition, it should be noted that some new advertisements or commodities may appear over time, and accordingly, the tag types of the video frame points may also change, and at this time, the threshold may also be reset according to specific situations.
In one embodiment of the present invention, the method further comprises:
a preset threshold value adjusting unit: and adjusting the size of the preset threshold value according to the click rate of each advertisement and the deletion number of the video picture point locations.
Specifically, for example, when a certain threshold is found to be adopted, although the click rate of each advertisement is high, the number of points of the video frame is deleted more, and then the preset threshold adjusting unit may appropriately reduce the threshold; in contrast, when it is found that another threshold is adopted, the click rate of most of the advertisements is not high, and the number of advertisements planted in the video is also large, the preset threshold adjusting unit may appropriately increase the threshold.
In an embodiment of the present invention, the video obtaining unit 201 may include:
the first user uploaded video receiving unit is used for receiving a video uploaded by a first user, wherein the video uploaded by the first user is marked with label category information at a preset video picture point.
It is understood that the first user is the uploader of the video. Specifically, before uploading the video to the server, the video uploader may first mark the tag category at some video frame points in the video, and then upload the video marked with the tag category to the server. Wherein, the user can upload the video to the server through the network platform.
Compared with the prior art, the manufacturing process of the video marked with the label type information at the preset video picture point is completed by a video uploader, and the video uploader can be any user capable of sending the video to the server and is not necessarily staff in a company. Because the number of the uploaders of the video greatly exceeds the number of the staff of the video website company, the technical scheme of the embodiment can improve the speed of labeling the label category at the preset video picture point location, realize the scale of labeling the label category at the preset video picture point location, and reduce the workload of the network video company.
In an embodiment of the present invention, the video obtaining unit 201 may include:
the second user uploaded video receiving subunit is used for receiving the video uploaded by the second user;
the video publishing subunit is used for publishing the video uploaded by the second user on a network platform so as to enable the user of the network platform to mark the label type information on the preset video picture point;
and the video obtaining subunit is configured to obtain a video uploaded by a second user on the network platform, where the second user is marked with the tag category information at a preset video frame point.
The second user may be any user capable of sending a video to the server, and specifically, the second user may be an employee inside the video website company or an employee outside the video website company. The network platform can be an internal platform for marking label type information at preset video picture point positions by internal employees of a company, and at the moment, users of the network platform are the internal employees of the company. Of course, the network platform may be a network platform open to the outside. When the network platform is an externally open network platform, the work of labeling the label type information on the preset video picture point of the video can be completed by a user of the network platform, and the user of the externally open network platform can be an internal employee of a company or an external employee of the company. Optionally, the invention can open the label type labeling permission and provide a label type labeling tool for users to use, so that users on the network can label the video by label types. Of course, the user on the network may also label the video by using a label category labeling tool provided by a third party, which is not limited herein. In addition, it is understood that although the present invention opens the label type labeling authority, in order to avoid the excessive website traffic, the user on the network may be required to perform operations such as registration and login before labeling the label type of the video, or of course, the present invention may not require the operations.
Meanwhile, when the network platform is an externally open network platform, users of the network platform have arbitrariness, namely the users of the network platform not only refer to internal staff of a company, but also include a large number of external staff of the company, so that the number of people marking the label types at the preset video picture point locations is increased, the speed of marking the label types at the preset video picture point locations can be increased, and the scale of marking the label types at the preset video picture point locations is realized.
In an embodiment of the present invention, the method may further include:
and the information sending unit is used for sending the information of the deleted video picture point location to the annotator of the label type so as to prompt the annotator of the label type that the point location is unreasonably annotated.
Because the video picture point location with unreasonable annotation is sent to the annotator of the label type, the annotator of the label type is helped to determine the new video picture point location according to the specific situation. For example, a annotator of a label category may determine a new video frame point where a video scene cut is relatively slow. Further, if a certain commodity is displayed in the video picture with slower video scene switching, the label type of the determined new video picture point location is marked as the label type corresponding to the commodity type, and the advertisement corresponding to the commodity displayed in the video picture is embedded into the determined new video picture point location. In the process, the video scene switching is slow, and the video picture continuity is good, so that a certain commodity can continuously appear in the video picture, and the advertisement corresponding to the commodity is implanted at the moment, so that the interest of a video viewer in the commodity is more favorably aroused, the click rate of the advertisement is favorably improved, and the income of an advertiser is increased. Meanwhile, advertisers are also more willing to increase advertising costs to video website companies due to increased revenue for advertisers. Further, the video website company provides better labels for the labels of the label categories, and also intends to give some return to the labels of the label categories. Thus, a virtuous circle is formed, and the healthy and rapid development of the whole industry is promoted.
In an embodiment of the present invention, the method may further include:
the advertisement benefit amount determining unit is used for calculating and determining the benefit amount obtained after the advertisement in the video marked with the label category information at the preset video picture point is played;
the divided amount calculation unit is used for multiplying the determined benefit amount by a preset divided proportion to calculate the divided amount distributed to the annotators of the label category;
and the divided amount sending unit is used for sending the calculated divided amount to the annotator of the label category so as to inform the annotator of the label category.
Since the above-described embodiment separates each advertisement revenue into label categories for the annotators, this will encourage label categories for annotators to make appropriate adjustments and optimizations to the label categories based on the amount of separation of each advertisement. In addition, the video website company can attract more advertising cost because the optimized video frame points bring higher profit to the advertiser. Thus, the benefits of advertisers, tag category annotators and video website companies will all increase, and a virtuous circle is formed as a whole, promoting the rapid development of the industry.
According to the technical scheme provided by the embodiment of the invention, after the video marked with the label category information at the preset video picture point location is obtained, the advertisement carrying the commodity category information is put to the video picture point location with the label category matched with the commodity category of the advertisement, and the video picture point location with the advertisement click rate lower than the preset threshold value is deleted. Compared with the prior art, the technical scheme of the invention counts the click rate of the advertisement after the advertisement is embedded into the preset video picture point location, and deletes the video picture point location with the click rate lower than the preset threshold value, namely deletes the video picture point location with low matching quality between the advertisement and the video picture, so that the matching quality between the advertisement and the video picture is improved.
For convenience of description, the above devices are described as being divided into various units by function, and are described separately. Of course, the functions of the units may be implemented in the same software and/or hardware or in a plurality of software and/or hardware when implementing the invention.
From the above description of the embodiments, it is clear to those skilled in the art that the present invention can be implemented by software plus necessary general hardware platform. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which may be stored in a storage medium, such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the embodiments or some parts of the embodiments.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus.
All the embodiments in the present specification are described in a related manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the system embodiment, since it is substantially similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment.
The above description is only for the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention shall fall within the protection scope of the present invention.
Claims (8)
1. A method for embedding advertisement into video, which is applied to a server, is characterized by comprising the following steps:
obtaining a video with label category information marked on a preset video picture point by a user;
acquiring advertisements carrying commodity category information, and putting the advertisements to video picture point locations with label categories matched with the commodity categories of the advertisements;
counting the click rate of each advertisement;
comparing the click rate of each advertisement with a preset threshold value, and deleting the video picture point positions corresponding to the advertisements with the click rates lower than the preset threshold value;
and sending the information of the deleted video picture point location to the annotator of the label type to prompt the annotator of the label type that the point location is unreasonably annotated.
2. The method of claim 1,
the step of obtaining the video with the label category information marked at the preset video frame point by the user comprises the following steps:
receiving a video uploaded by a first user, wherein label category information is marked on the video uploaded by the first user at a preset video picture point;
or
The step of obtaining the video with the label category information marked at the preset video frame point by the user comprises the following steps:
receiving a video uploaded by a second user;
releasing the video uploaded by the second user on a network platform so that the user of the network platform marks label category information on preset video picture point positions;
and acquiring a video uploaded by a second user on the network platform, wherein the second user is marked with label type information at a preset video picture point.
3. The method of claim 1 or 2, further comprising:
and adjusting the size of the preset threshold value according to the click rate of each advertisement and the deletion number of the video picture point locations.
4. The method of claim 1, further comprising:
calculating and determining the benefit amount obtained after the advertisement in the video marked with the label category information at the preset video picture point is played;
multiplying the determined benefit amount by a preset dividing proportion, and calculating to obtain a dividing amount distributed to the annotators of the label category;
and sending the calculated divided amount to the labeler of the label category to inform the labeler of the label category.
5. An apparatus for embedding advertisement into video, applied to a server, comprising:
the video obtaining unit is used for obtaining a video with label category information marked on preset video picture points by a user;
the advertisement delivery unit is used for obtaining advertisements carrying commodity category information and delivering the advertisements to video picture point positions with label categories matched with the commodity categories of the advertisements;
the advertisement click rate counting unit is used for counting the click rate of each advertisement;
the video picture point location deleting unit is used for comparing the click rate of each advertisement with a preset threshold value and deleting the video picture point location corresponding to the advertisement with the click rate lower than the preset threshold value;
and the information sending unit is used for sending the information of the deleted video picture point location to the annotator of the label type so as to prompt the annotator of the label type that the point location is unreasonably annotated.
6. The apparatus of claim 5,
the video obtaining unit includes:
the first user uploaded video receiving unit is used for receiving a video uploaded by a first user, wherein label category information is marked on the video uploaded by the first user at a preset video picture point;
or
The video obtaining unit includes:
the second user uploaded video receiving subunit is used for receiving the video uploaded by the second user;
the video publishing subunit is used for publishing the video uploaded by the second user on a network platform so as to enable the user of the network platform to mark the label type information on the preset video picture point;
and the video obtaining subunit is configured to obtain a video uploaded by a second user on the network platform, where the second user is marked with the tag category information at a preset video frame point.
7. The apparatus of claim 5 or 6, further comprising:
a preset threshold value adjusting unit: and adjusting the size of the preset threshold value according to the click rate of each advertisement and the deletion number of the video picture point locations.
8. The apparatus of claim 5, further comprising:
the advertisement benefit amount determining unit is used for calculating and determining the benefit amount obtained after the advertisement in the video marked with the label category information at the preset video picture point is played;
the divided amount calculation unit is used for multiplying the determined benefit amount by a preset divided proportion to calculate the divided amount distributed to the annotators of the label category;
and the divided amount sending unit is used for sending the calculated divided amount to the annotator of the label category so as to inform the annotator of the label category.
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| CN106814999B (en) * | 2015-11-30 | 2019-02-15 | 北京金山安全软件有限公司 | Method and device for determining area of information operation area and electronic equipment |
| CN105869008A (en) * | 2015-12-07 | 2016-08-17 | 乐视云计算有限公司 | Targeted delivery method and device of advertisement |
| CN109716379A (en) * | 2016-07-20 | 2019-05-03 | 深圳市东信时代信息技术有限公司 | Optimization method, device and the media advertising system of media advertisement clicking rate |
| CN107846615A (en) * | 2016-09-20 | 2018-03-27 | 创意引晴(开曼)控股有限公司 | Visualize advertisement delivery system, put-on method and advertisement broadcast method |
| CN106776949A (en) * | 2016-12-02 | 2017-05-31 | 乐视控股（北京）有限公司 | Data processing method, device and electronic equipment |
| CN106846044B (en) * | 2016-12-29 | 2021-02-09 | 新浪网技术(中国)有限公司 | Online advertising display method and device |
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