CN101464984A

CN101464984A - Control system and method for publishing advertisement using advertisement location label

Info

Publication number: CN101464984A
Application number: CNA2007101723883A
Authority: CN
Inventors: 马良骏
Original assignee: SHANGHAI MADHOUSE INFORMATION TECHNOLOGY Co Ltd
Current assignee: SHANGHAI MADHOUSE INFORMATION TECHNOLOGY Co Ltd
Priority date: 2007-12-17
Filing date: 2007-12-17
Publication date: 2009-06-24

Abstract

The invention provides a controlling method for advertisement release to an advertising site by adopting advertising site labels in an advertisement release controlling system, and the controlling method comprises the following steps: a. advertising labels and advertising site labels matched with advertisements are selected from all the advertisements to be released as alternative advertisements; b. one advertisement is selected from all the alternative advertisements as the advertisement released to the advertising site. The invention also provides an advertisement release controlling system of releasing advertisements to the advertising site by adopting advertising site labels and an auxiliary controlling method for confirming advertising site labels in the advertisement release controlling system and an auxiliary controlling system for confirming advertising site labels for advertisements. The invention analyzes and selects advertisements suitable to release advertisement space through information of advertising site labels, precisely realizes advertisement release. The invention carries on analysis at the angle of each advertising site in the carrier of the release advertisement so that the interest of the audience can be improved to the great extent and the click rate of advertisements is improved.

Description

A kind of ad distribution control system and method for utilizing advertisement position label releasing advertisements

Technical field

The present invention relates to the ad distribution control system, especially according to the content of advertisement position label correspondence ad distribution control system and control corresponding method to this advertisement position releasing advertisements, and auxiliary control method and the supplementary controlled system of correspondingly determining the advertisement position label for advertisement position.

Background technology

Fast development along with computer networking technology and wireless interconnected network technology, (following general designation: the information network) is more and more abundanter for internet and/or wireless Internet, and the number of users by various user terminal online increases severely, the prospect of network economy is also more and more approved by people, especially wireless Internet.Enterprise, various group begin to utilize this instrument of network to come to be oneself service, come to provide the influence power of self by network, perhaps directly utilize network to create commercial value, for example the website of our each entity of seeing, the web advertisement, hand call payment system or the like.

At the web advertisement, because it has economic attribution, these advertisements can be browsed, click by more user so web advertisement service provider wishes to issue suitable advertisement in place, thereby bring more ad revenue for web advertisement service provider; Similarly, the advertiser also wishes to reach similar web advertisement distribution effect, so that be that its product, business activity and enterprise do best propaganda.Based on such demand, various at how the method by the suitable manner publishing network advertisement is suggested, for example Chinese patent application " a kind of method and apparatus of a plurality of alternative versionses of the web advertisement being selected issue " (application number: 200610148327.9) point out that the content that is published webpage according to the web advertisement determines to be distributed on advertisement that is fit to issue on this webpage or the like.Such method has improved the accuracy of releasing advertisements really, make the advertisement that is not suitable for being distributed on this webpage be left out, but it does not consider the concrete difference of the different advertisement positions on a webpage, therefore can't distinguish the advertisement that should issue at advertisement position.

Therefore, the present invention wishes to propose a kind of method of utilizing advertisement position label releasing advertisements.

Summary of the invention

At the defective of content of advertisement position label not being analyzed in the prior art, the objective of the invention is by the advertisement position label being made a concrete analysis of control method and control corresponding system with the advertisement of determining to be distributed to this advertisement position.

According to an aspect of the present invention, a kind of control method of advertisement position label to an advertisement position releasing advertisements of utilizing in the ad distribution control system is provided, wherein, comprise the steps: that a. selects advertisement that the label of advertisement tag and described advertisement position is complementary as alternative advertisement from all advertisements to be released; B. from described alternative advertisement, select an advertisement as the advertisement that is distributed to described advertisement position.

According to another aspect of the present invention, a kind of ad distribution control system from the advertisement position label to an advertisement position releasing advertisements that utilize also is provided, it is characterized in that, comprise: first selecting arrangement is used for selecting advertisement that the label of advertisement tag and described advertisement position is complementary as alternative advertisement from all advertisements to be released; And second selecting arrangement is used for selecting an advertisement as the advertisement that is distributed to described advertisement position from described alternative advertisement.

According to a further aspect of the invention, providing a kind of is the auxiliary control method that an advertisement position is determined the advertisement position label in the ad distribution control system, wherein, comprises the steps: that i. obtains the statistical information of described advertisement position; Ii. according to the definite advertisement position label of described advertisement position statistical information at described advertisement position.

According to a further aspect of the invention, also providing a kind of is the supplementary controlled system that an advertisement position is determined the advertisement position label, it is characterized in that, comprising: first deriving means is used to obtain the statistical information of described advertisement position; And the 3rd determines device, is used for according to the definite advertisement position label at described advertisement position of described advertisement position statistical information.

The present invention selects to be fit to be distributed to the advertisement of this advertisement position by the information of advertisement position label correspondence is resolved, thereby realizes ad distribution more accurately.Especially, the present invention only is not limited to the carrier of releasing advertisements is analyzed determining to be fit to the advertisement of issue, but the angle of each advertisement position from this carrier analyzes, thereby can improve audient's interest to a greater extent, improve the clicking rate of advertisement, to strengthen advertisement distribution effect.

Description of drawings

By reading the detailed description of non-limiting example being done with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:

Fig. 1 illustrates according to a specific embodiment of the present invention, utilizes the principle of work synoptic diagram of advertisement position label to the ad distribution control system of an advertisement position releasing advertisements;

Fig. 2 illustrates according to the first embodiment of the present invention, utilizes the process flow diagram of advertisement position label to the control method of an advertisement position releasing advertisements in the ad distribution control system;

Fig. 3 illustrates according to a second embodiment of the present invention, utilizes the process flow diagram of advertisement position label to the control method of an advertisement position releasing advertisements in the ad distribution control system;

Fig. 4 illustrates a third embodiment in accordance with the invention, and the advertisement that the label of selection advertisement tag and described advertisement position is complementary from advertisement to be released is as the process flow diagram of the step of alternative advertisement;

Fig. 5 illustrates according to the first embodiment of the present invention, is the process flow diagram that an advertisement position is determined the auxiliary control method of advertisement position label in the ad distribution control system;

Fig. 6 illustrates according to a specific embodiment of the present invention, a synoptic diagram that comprises the carrier of a plurality of advertisement positions;

Fig. 7 illustrates according to the first embodiment of the present invention, utilizes the structural representation of advertisement position label to the ad distribution control system of an advertisement position releasing advertisements;

Fig. 8 illustrates according to a second embodiment of the present invention, utilizes the structural representation of advertisement position label to the ad distribution control system of an advertisement position releasing advertisements; And

Fig. 9 illustrates according to the first embodiment of the present invention, is the structural representation that an advertisement position is determined the supplementary controlled system of advertisement position label.

Embodiment

Fig. 1 illustrates according to a specific embodiment of the present invention, utilize the principle of work synoptic diagram of advertisement position label to the ad distribution control system of an advertisement position releasing advertisements, it has summarized the principle of ad distribution control system 3 provided by the invention to other system, terminal releasing advertisements.Wherein, terminals such as other system such as system 51, system 52 or user terminal 53 send request by variety of way to described ad distribution control system 3, and it provides the solicited message of advertisement, particularly, in fact correspondingly provide advertisement to one or more advertisement positions that carrier comprised that will offer in these other systems or the terminal.Preferably, described other system or terminal communicate by network and described ad distribution control system 3, for example by wireless network (for example China Mobile provide mobile phone wireless network) or cable network (for example the internet that provides of China Telecom or Oriental Cable Network Co., Ltd. provide cable TV network or an in-house Ethernet), those skilled in the art can understand such network architecture according to prior art, do not repeat them here.And ad distribution control system 3 maintenance data base 91,92 correspondingly, wherein database 91 comprises that at least the tables of data, the database 92 that are used for stores advertisements position label information comprise the tables of data that is used for the stores advertisements label information at least, and write down the information of a plurality of advertisement position labels or advertisement tag in two databases respectively, shown as and have many records.In the present invention, described advertisement position label is used to carry the characteristic information that this advertisement position of expression is fit to releasing advertisements, similarly, described advertisement tag is used to carry the characteristic information of this advertisement, and particularly, described ad distribution control system 3 realizes control procedure to the advertisement position releasing advertisements by the processing to described advertisement position label and described advertisement tag, and specific as follows to state embodiment described.

Fig. 2 illustrates according to the first embodiment of the present invention, utilizes the process flow diagram of advertisement position label to the control method of an advertisement position releasing advertisements in the ad distribution control system.Execution in step S100 at first, whether does judgement surpass first threshold according to the advertisement position label to the statistical value of described advertisement position releasing advertisements? in the present embodiment, always do not come to the advertisement position releasing advertisements according to the advertisement position label, but under certain condition according to advertisement position label releasing advertisements, in addition then not according to advertisement position label releasing advertisements, for example set a ratio (first threshold), come the number of times of releasing advertisements above after this ratio according to the advertisement position label, then adopt other modes to come releasing advertisements.Particularly, if the judged result of described step S100 is sure, promptly surpassed first threshold to the statistical value of described advertisement position releasing advertisements according to the advertisement position label, that is to say the rule set according to present embodiment should be not again according to the advertisement position label to this advertisement position releasing advertisements, execution in step S102 then selects to be published the number of times statistical value and surpasses the advertisement of the ceiling value of this advertisement institute correspondence as alternative advertisement from all advertisements to be released; Otherwise, if the judged result of described step S100 is sure, promptly do not surpass first threshold to the statistical value of described advertisement position releasing advertisements according to the advertisement position label, then according to the advertisement position label to the advertisement position releasing advertisements, execution in step S101, the advertisement that the label of selection advertisement tag and described advertisement position is complementary from all advertisements to be released is as alternative advertisement.

By above-mentioned steps S101, S102, all from all advertisements to be released, selected part or all of advertisement as the alternative advertisement that is distributed to described processed advertisement position.For example, suppose that one has 20 advertisements (advertisement to be released) and need be published, after may handling by step S101, obtain 9 alternative advertisements, be that the label of these 9 advertisements and the label of described advertisement position are complementary, concrete matching process can reference example as shown in Figure 3 embodiment realize; And after handling by step S102, obtaining 12 alternative advertisements, i.e. these 12 advertisements are published the number of times statistical value and all surpass the ceiling value that correspondence is distinguished in these advertisements.For example each advertisement is published once, the record that once is published by system log (SYSLOG) just, described each advertisement corresponding respectively ceiling value can be absolute value, for example shown in the following table:

The advertisement numbering	Be published number of times	Ceiling value	...
The advertisement numbering	Be published number of times	Ceiling value	...	SJ0001	4	7	...
. . .	. . .	. . .		SJ0001	4	7	...
. . .	. . .	. . .		AoYun0001	9	9	...
AoYun0002	...	...	...	AoYun0001	9	9	...

Under the situation shown in the last table, the advertisement that then is numbered SJ0001 can be used as alternative advertisement after screening operation, and the advertisement that is numbered AoYun0001 then can not be used as alternative advertisement.Correspondingly, if the SJ0001 advertisement is published, then corresponding with this advertisement number of times that is published increases to 5.And change in the example at one, described ceiling value can be a relative value, for example ceiling value accounts for the ratio that number of times is always issued in advertisement for the number of times that is published of this advertisement, and for example the ceiling value of advertisement SJ0001 is: 10%, and promptly it is published number of times and must not surpasses all advertisements and always issue 10% of number of times.For example, it is 10 times that advertisement SJ0001 has issued number of times, it is 99 times that number of times is always issued in all advertisements, then it can not be used as alternative advertisement in this screening process of described step S102, but after this ad distribution process finishes, for example always to issue number of times be 104 times (promptly having issued 5 advertisements at one time) in all advertisements, and then it can be used as alternative advertisement by execution in step S102 in screening process next time.Similarly, those skilled in the art can change example by other and realize above-mentioned steps S101, S102, do not repeat them here.

After step S101, S102, all execution in step S103 judges whether to exist alternative advertisement.If the judged result of described step S103 is sure, promptly there are one or more alternative advertisements, execution in step S104 then, from described alternative advertisement, select an advertisement as the advertisement that is distributed to described advertisement position, execution in step S105 upgrades described according to the statistical value of advertisement position label to described advertisement position releasing advertisements then; Otherwise, as if the judged result of described step S103 negate, promptly there is not any alternative advertisement, then execution in step S106 selects an advertisement as the advertisement that is distributed to this advertisement position from all advertisements to be released.Those skilled in the art understand, after described step S104, S105, selecteed advertisement will be released on the corresponding advertisement position by ad distribution control system 3 as shown in Figure 6, and the label of this selecteed advertisement and the label of described advertisement position are complementary, this be in the prior art never pay close attention to.In order to echo mutually with above-mentioned steps S100, in step S105, upgrade according to the situation of selected advertisement statistical value to the advertisement position label, for example current processed advertisement position is numbered 002, then correspondingly will be numbered 002 advertisement position correspondence and add 1 to the statistical value of this advertisement position releasing advertisements, so that when carrying out described step S100 next time, can finish judgement according to up-to-date statistical value according to the advertisement position label.Similarly, behind described step S106, a same advertisement is selected to be distributed on the corresponding advertisement position, but this selecteed advertisement can not exist any related with the label of described advertisement position.Further, those skilled in the art understand, in the present embodiment, the scope that only is processed alternative advertisement in described step S104 and step S106 is different, in most cases, the scope of related alternative advertisement is littler than the scope of all advertisements to be released of handling among the step S106 among the step S104, but also do not get rid of the identical situation of both scopes, for example described alternative advertisement is exactly all advertisements to be released under the situation that the label of all advertisements to be released all is complementary with the label of processed advertisement position in described step S101.Further, those skilled in the art understand, in step S104 and step S106, can adopt identical method to select an advertisement, for example adopt system of selection the most commonly used in the existing advertisement issuing technology, as the method that Chinese patent application proposed of application number 200610148327.9; Change in the example at one, can adopt diverse ways to select advertisement respectively in these two steps, this does not influence flesh and blood of the present invention, does not repeat them here.

In a variation example embodiment illustrated in fig. 2, described step S100 is omitted, step S102 also is omitted simultaneously, promptly directly determines alternative advertisement according to the matching degree of advertisement tag and advertisement position label, and no longer distinguishes whether will determine advertisement according to the mode of advertisement position label.In such variation example, no matter when, all adopt method provided by the invention, promptly select to be distributed to the advertisement of an advertisement position according to the advertisement position label.

In a variation example according to Fig. 2, pointed out all advertisement positions are all directly selected to be distributed to according to the label substance of this advertisement position the control method of the advertisement of this advertisement position, particularly, Fig. 3 illustrates according to a second embodiment of the present invention, utilize the process flow diagram of advertisement position label to the control method of an advertisement position releasing advertisements in the ad distribution control system, present embodiment is a specific implementation that changes example to described Fig. 2.Particularly, execution in step S110 at first, the matching degree of the key object of the key object of selection advertisement tag correspondence and described advertisement position label surpasses the advertisement of second threshold value as alternative advertisement from all advertisements to be released, by this step, make the advertisement that the matching degree of key object of those and described advertisement position label is less than or equal to second threshold value be excluded outside described alternative advertisement, wherein said second threshold value is a default value, and this value can constantly be adjusted in the ad distribution process so that the scope of alternative advertisement corresponds to actual needs more, for example advertiser's demand or advertising service merchant's real needs.Particularly, in the present embodiment, described advertisement position label comprises a plurality of key objects, and the label of each advertisement to be released comprises one or more key objects.It will be appreciated by those skilled in the art that, these two groups of key objects are the objects that can be mated, and for example described key object all is keyword (language), and two groups of keywords are compared one by one, if the keyword unanimity, think that then a key object and another key object are complementary.For example processed advertisement position is 001 the advertisement position of being numbered in the database 91 shown in Figure 1, corresponding with the advertisement to be released in the database 92 respectively key objects such as then that it is corresponding key object " mobile phone ", " wireless " are compared, and do not repeat them here.Further, in the present embodiment, described second threshold value is a ratio value, for example 20%, when promptly the ratio of the total number of the key object that number and this advertisement tag comprised that is complementary when the key object that is comprised with described advertisement position label in the key object that label comprised of an advertisement surpassed 20%, then described advertisement just may be selected as alternative advertisement; And change in the example at one, perhaps in the present embodiment operational process, find that above-mentioned 20% ratio is low excessively, cause the number of alternative advertisement too much, thereby cause the treatment effeciency of DeGrain of the present invention or described ad distribution control system low excessively, therefore, can raise described ratio value, for example be adjusted into 50%.In such variation example, for example, this advertisement tag comprises 6 key objects altogether, described advertisement position label comprises 4 of key objects altogether, then have only when at least 3 key object key objects corresponding with the advertisement position label are complementary in the advertisement tag, described advertisement just may be selected as alternative advertisement, does not repeat them here.Change in the example at one, described second threshold value is a natural number, for example 4, and when promptly advertisement tag comprised the key object key object corresponding with described advertisement position label more than 4 at least and is complementary, described advertisement just may be selected as alternative advertisement.It will be appreciated by those skilled in the art that such variation does not influence flesh and blood of the present invention, does not repeat them here.

After described step S110, enter step S111, from described alternative advertisement, select a highest advertisement of aggregative index as the advertisement that is distributed to described advertisement position.In the present embodiment, all record its corresponding aggregative index, and after advertisement to be released is confirmed as alternative advertisement through described step S110, determine to be distributed to the advertisement of described advertisement position according to described aggregative index at all advertisements to be released.Particularly, in the present embodiment, can carry out rank according to described aggregative index, and that rank is the highest one as the advertisement that is released to described advertisement position.For example, in the present embodiment, described aggregative index is the clicked amount of this advertisement, the clicked amount of this advertisement is big more, show that this advertisement is big more by the possibility that the audient accepts, therefore, preferably select the ad distribution that described aggregative index rank is the highest to described advertisement position.And change in the example at one, described aggregative index is except above-mentioned clicked amount factor, also there is a weight, this weight also can be revised by the staff by default, for example advertisement A is because perfect in workmanship, clicked amount is very high always, the clicked amount of advertisement B is then less than its height, but advertisement B the advertiser paid to price ratio advertisement A height, therefore, described ad distribution control system, for example, be 0.3 with the weight setting of advertisement B and be 0.15 the weight setting of advertisement A, at this moment, then by determining the rank of described aggregative index after the click volume that an advertisement has the been taken place multiplied by weight corresponding again with this advertisement.For example, under the situation of not considering weight, the clicked amount of advertisement A, clicked in other words total degree is 42, and the clicked total degree of advertisement B is 30, and then both aggregative indexes of comparing advertisement A are higher than advertisement B; Under the situation of considering weight, then the aggregative index of advertisement A is 42*0.15=6.3, and the aggregative index of advertisement B is 30*0.3=9, and the aggregative index that both compare advertisement B is higher than advertisement A.And change in the example at another, described step S111 also can be changed to " selecting a minimum advertisement of aggregative index as the advertisement that is distributed to described advertisement position ", at this moment, then those advertisements that often are not published preferentially are distributed to described advertisement position, do not repeat them here.

Change in the example at one, described aggregative index can also be the number of times that an advertisement (alternative advertisement) is shown, and for example advertisement A has been shown 58 times, but clicked total degree has only 42 times; Change in the example at another, described aggregative index is the number of times that an advertisement is released to different types of user devices, for example to be released to the number of times on the N70 mobile phone that Nokia company produces be 15 times to advertisement A, and it is that advertisement B is released to number of times on the P800 mobile phone that Dopod company produces for 25 times or the like; In another changed example, described aggregative index was that the click of an advertisement is efficient, and for example the clicked total degree of advertisement A is 42 times, had finished the download registration process that the advertiser presets 7 times and wherein have only, and then the click of advertisement A is efficient is 7/42; Change in the example at another, described aggregative index is that an advertisement is showed the clicked expense of effectively being collected in the number of times in unit, for example finish registration back advertiser at every turn and pay commissions 6 yuan to the advertising service merchant, then advertisement A is shown number of times 58 times, the number of times that the user finishes registration is 7 times, and the commission volume of then per 1 displaying is 7*6/58; Another changes in the example, and described aggregative index is the clicking rate of an advertisement; Change in the example at one, described aggregative index can also be a commission volume that advertisement per unit number of times click volume is obtained, for example the expense of CPC (promptly each expense of clicking payment) or 1000 payments of every click; Change in the example at another, described aggregative index is the commission volume that an advertisement per unit number of times demonstration amount obtains, for example CPM (i.e. expense that the advertisement demonstration is paid for 1000 times) or the expense that the advertisement demonstration is paid for 1 time.Select to be published the embodiment of advertisement according to aggregative index and change in the example above-mentioned, described aggregative index should be come in real time or is updated periodically according to the actual conditions that each advertisement is published.Those skilled in the art can be with reference to these indexs of existing techniques in realizing, and this does not influence flesh and blood of the present invention, does not repeat them here.

In a variation example embodiment illustrated in fig. 3, described step S111 can also be changed to " selecting an advertisement at random as the advertisement that is distributed to described advertisement position from described alternative advertisement ", in such variation example, at all alternative advertisements, in case it is confirmed as alternative advertisement, then the probability that is published of each alternative advertisement equates, then no longer needs to safeguard above-mentioned aggregative index this moment.And change in the example at another, determine that the mode that is published advertisement can also realize by additive method, do not repeat them here.

In a variation example embodiment illustrated in fig. 3, described step S110 can realize by other modes.For example, change in the example at one, described advertisement position label comprises a key object, and the label of each advertisement to be released comprises one or more key objects, at this moment, the pairing key object of advertisement tag is no less than the key object of described processed advertisement position label correspondence.Accordingly, described step S110 is changed to " selecting the key object of advertisement tag correspondence to comprise the advertisement of key object of described advertisement position label as alternative advertisement " from all advertisements to be released, for example, the key object of described advertisement position label is a picture, the key object that label comprised of described each advertisement comprises one or more pictures, also comprises one or more keywords.At this moment, described ad distribution control system compares the picture (key object) of described advertisement position label correspondence seriatim with the key object of each advertisement to be released, if this picture is identical with the key object of an advertisement to be released, determine that then the key object of the label correspondence of described advertisement has comprised the key object of described advertisement position label correspondence, therefore, described advertisement to be released is selected as alternative advertisement.In another variation example of above-mentioned steps S110, described advertisement position label comprises a plurality of key objects, the label of each advertisement to be released comprises one or more key objects, correspondingly, described step S110 is changed to " selecting the key object of advertisement tag correspondence to comprise the advertisement of whole key objects of described advertisement position label as alternative advertisement " from all advertisements to be released, those skilled in the art understand, such variation example is actually a special case that changes example, difference of them is that the advertisement position label comprises a plurality of key objects described in the back variation example, does not repeat them here.

In another variation example of above-mentioned steps S110, described advertisement position label comprises a plurality of key objects, the label of each advertisement to be released comprises one or more key objects, correspondingly, described step S110 is changed to " selecting the key object of advertisement tag correspondence to comprise the advertisement of the key object with limit priority of described advertisement position label as alternative advertisement " from all advertisements to be released.In such variation example, whole key objects of described advertisement position label have different priority respectively, and a plurality of advertisement to be released may be respectively with described advertisement position label in different key objects be complementary.At this moment, the advertisement to be released that preferably key object that has limit priority in those and the described advertisement position label is complementary is as alternative advertisement.For example, the keyword (key object) of an advertisement position label correspondence is arranged as from high to low according to priority: mobile phone, wireless, Nokia, correspondingly, the advertisement that has only comprised " mobile phone " keyword just is used as alternative advertisement, does not repeat them here.

In the foregoing description and variation example, described advertisement position label may be to include only a label, and this label comprises a plurality of key objects; Perhaps described advertisement position label comprises a plurality of labels, and wherein each label (being subtab) comprises a key object or a plurality of key object.For above-mentioned control procedure, the composition situation of label is to ad distribution control procedure did not influence, and in following variation example, then there is influence in the composition situation of label to control procedure, for example as shown in Figure 4.

Above-mentioned Fig. 2, Fig. 3 have described according to the present invention the control procedure of an advertisement position of contents processing respectively, and in fact in a processing procedure, need to handle a plurality of advertisement positions, correspondingly, Fig. 4 illustrates a third embodiment in accordance with the invention, and the advertisement that the label of selection advertisement tag and described advertisement position is complementary from advertisement to be released is as the process flow diagram of the step of alternative advertisement.In the present embodiment, handle a plurality of advertisements at the single treatment process need, and each advertisement is handled according to control method provided by the invention all.Particularly, at first does execution in step S120 judge whether to exist not processed advertisement? if the judged result of described step S120 negates that promptly all advertisement positions are all processed finishes, then this processing procedure end; Otherwise, if the judged result of described step S120 is sure, promptly still there are one or more advertisement positions not processed, then enter step S121, determine next pending advertisement, for example number sequentially and handle according to advertisement.Does next execution in step S122 judge that this advertisement is published the number of times statistical value and whether surpasses the ceiling value of this advertisement institute correspondence? the purpose of this step is that the situation about being published and other advertisements are had no chance is all the time frequently issued in the control section advertisement.If the judged result of described step S122 negates, i.e. the actual number of times that is published of this advertisement (5) has arrived the ceiling value (5) of issue of this advertisement correspondence, then no longer handles this advertisement, continues to carry out but return described step S120; If the judged result of described step S122 is sure, i.e. this advertisement still can be published, then execution in step S123.

In described step S123, does the advertisement position label number that the matching degree of judging the key object of the key object of label correspondence of this advertisement and described advertisement position label surpasses the 3rd threshold value surpass the 4th threshold value? particularly, in the present embodiment, described advertisement position comprises a plurality of labels, and each label comprises a plurality of key objects, and is such shown in the tables of data of safeguarding in the database 91 for example shown in Figure 1; The label of each advertisement to be released comprises a plurality of key objects.Correspondingly, in this step, at first the advertisement position subtab that the matching degree of the key object of those subtab correspondences key object corresponding with advertisement tag is surpassed the 3rd threshold value screens, add up the number of these screened advertisement position subtabs that go out then, if surpass the 4th threshold value, determine that then this advertisement can be used as alternative advertisement.For example embodiment illustrated in fig. 1 such.In such variation example, each subtab of described advertisement position label has different meanings respectively, for example subtab 1 shows an attribute of described advertisement position, for example its audient region (Beijing, Shanghai etc.), the audient's of these advertisement positions of subtab 2 sign ages (below 25 years old, 26～30 years old etc.), therefore, be necessary each attribute of described advertisement position label is screened respectively.In the present embodiment, preferably described the 3rd threshold value is a ratio value, and described the 4th threshold value is a natural number; And change in the example at one, the 3rd threshold value and the 4th threshold value also can be set to other modes, do not repeat them here.

If the judged result of described step S123 negates, show that promptly this advertisement does not meet the condition as alternative advertisement, then no longer handle this advertisement, return described step S120 and continue to carry out; On the contrary, if the judged result of described step S123 is sure, i.e. this advertisement can be used as alternative advertisement, then enter step S124, described pending advertisement as an alternative advertisement, is returned described step S120 then and is continued to carry out, until all advertisements to be released are all processed finish till.It will be appreciated by those skilled in the art that after present embodiment disposes then described ad distribution control system will continue the described one or more advertisements that are determined alternative advertisement are continued to handle, and for example carry out step S111 shown in Figure 3, not repeat them here.

In a variation example embodiment illustrated in fig. 4, described step S122 can be omitted, in such variation example, whether the number of times of issue of then not considering an advertisement compares too high or low excessively with other advertisements, but handles according to the attribute of advertisement position label fully.

With reference to above-mentioned Fig. 3, Fig. 4, it will be appreciated by those skilled in the art that in different embodiment that again the composition of described key object can be different, for example in the above-described embodiments, described key object can be respectively keyword, picture etc.; And change in the example at another, described key object can also be a section audio file, for example store the boof or the other guide of " tearful ", the advertisement position label that comprises such key object will preferably be published the advertisement relevant with dog or pet, for example the key object of the label correspondence of advertisement to be released also is made up of one or more audio files, and determines by comparing these audio files whether advertisement tag is complementary with described advertisement position label.Similarly, change in the example at another, described key object can also be one section video file etc., and those skilled in the art can realize such variation example in conjunction with the foregoing description, variation example and prior art, do not repeat them here.

Further, those skilled in the art understand, the content of above-mentioned advertisement position label is in fact corresponding to the classified information of ad content, and preferably, those classification with advertisement place of special nature that are released in the advertisement on the advertisement position will be as the label of this advertisement position, for example, can bring the advertisement of more overcharging benefit to the advertising service merchant, perhaps by generally accepted advertisement of audient or the like.For example Fig. 5 shows an embodiment who determines the advertisement position label.

Above-mentioned Fig. 1～Fig. 4 has described from different perspectives and has utilized the control method of advertisement position label to an advertisement position releasing advertisements, Fig. 5 illustrates according to the first embodiment of the present invention, is the process flow diagram that an advertisement position is determined the auxiliary control method of advertisement position label in the ad distribution control system.Does at first execution in step S130 judge whether to arrive special time? if the judged result of described step S130 negates that then this processing procedure finishes; Otherwise, if the judged result of described step S130 is sure, promptly arrived special time, for example behind last this auxiliary control method of execution, 2 hours have been spent again, should carry out this auxiliary control method once more according to schedule, execution in step S131 then, obtain in last cycle of current time respectively and the statistical information that is published on all advertisements on the described advertisement position in the last again cycle, for example the current time was 18 o'clock, then should obtain respectively from 16～18 in these 2 hours statistical information and from 14～16 statistical informations in these 2 hours, particularly, in the present embodiment, have 12 advertisements during the period and be distributed on respectively on the described advertisement position, then should obtain the statistical information of these 12 advertisements in the above-mentioned period respectively, for example be published information such as number of times.

Behind step S131, enter step S132, according to following formula all advertisements are sorted: last cycle statistical information * weight 1+ statistical information * of last again cycle weight 2, the weight of supposing for 16～18 dot cycles is 0.8, be 0.2 from the weights of 14～16 dot cycles, then calculate the statistical information of each advertisement (in for example above-mentioned 12 advertisements each), and then described statistical information is sorted according to the statistical information of obtaining among the step S131.Last execution in step S133, with the pairing label information of advertisement of N position before the rank advertisement position label as described advertisement position, the key object that label comprised of 3 for example that the statistical information index is the highest advertisements is as the pairing key object of described advertisement position label.

It will be appreciated by those skilled in the art that and on the basis of the label that constantly upgrades described advertisement position by above-mentioned auxiliary control method, can dynamically determine to be distributed to the advertisement of described advertisement position according to control method provided by the invention.Thereby make the advertisement of issuing be suitable for this advertisement position all the time at an advertisement position.

Above-mentioned steps S131 can correspondingly change.For example change in the example at one, described step S131 is changed to " statistical information of obtaining the described advertisement position in arbitrary period ", promptly can obtain the statistical information of different periods according to pre-defined rule; And change in the example at another, described step S131 is changed to " statistical information of obtaining the described advertisement position in any two periods ", and promptly tool is not limited to two periods shown in the step S131; Change in the example at another, described step S131 is changed to " statistical information of obtaining the described advertisement position in any a plurality of period ".Correspondingly, described step S132 can finish corresponding calculated according to the statistical information of being obtained, and those skilled in the art can realize that in conjunction with above-mentioned steps S131, S132 and prior art these change example, do not repeat them here.

Change in the example at another, step S130 shown in Figure 5 can be omitted.In such variation example, no longer be confined to special time and obtain described statistical information, for example can obtain statistical information at random, perhaps obtain this statistical information according to external request or internal request, will not give unnecessary details.

It will be understood by those skilled in the art that described advertisement position statistical information comprises the relevant information that once is released to each advertisement on the described advertisement position, for example change in the example at one, is the number of times that each advertisement is shown; Changing in the example at another, is the number of times that each advertisement is released to different types of user devices; Changing in the example at another, is the clicked amount of each advertisement; Another changes in the example, is the clicking rate of each advertisement; Changing in the example at another, is that the click of each advertisement is efficient; Changing in the example at another, is the commission volume that each advertisement per unit number of times click volume is obtained; And change in the example at other, can also be the commission volume that each advertisement per unit number of times demonstration amount obtains.In another changes example, can also be the combination in any in the above-mentioned information, those skilled in the art can realize not repeating them here the combination of above-mentioned information in conjunction with prior art.

Fig. 6 illustrates according to a specific embodiment of the present invention, a synoptic diagram that comprises the carrier of a plurality of advertisement positions.In the present embodiment, described advertisement position is placed in the webpage, correspondingly, and usually, selects an advertisement to issue (demonstration) on this advertisement position at each advertisement position wherein by described ad distribution control system.Particularly, the top of this webpage 2 comprises an advertisement position 21, placed content A and content B below advertisement position 1, and both place the lower-left side and the lower right side of advertisement position 21 respectively.It comprises that again advertisement position 2, advertisement position 3, advertisement position 4 are until advertisement position N, advertisement position M down.In actual applications, (unique) numbering of each advertisement position in this webpage 2 is sent to described ad distribution control system, and determine the advertising message of each advertisement position correspondence by this delivery system, in one embodiment, the process of determining advertising message at each advertisement position as shown in Figure 4.Finally, described ad distribution control system is returned the advertising message at each advertisement position, and finally is presented on this webpage 2.Fig. 6 has schematically shown the basic layout of a plurality of advertisement positions.This schematic diagram shows a possible layout type, actual layout type can increase, delete on the basis of this layout type and adjustment etc., for example, the below of body matter also can increase advertisement position, perhaps remove the advertisement row at advertisement position 2, advertisement position 3, advertisement position 4 places, perhaps content A and content B are merged etc.The layout that it will be appreciated by those skilled in the art that this first content does not influence flesh and blood of the present invention.And change in the example at one, the carrier at described advertisement position place also can suitably change, and for example is not webpage, but the position of special display ads in application program, this does not influence flesh and blood of the present invention, does not repeat them here.

Fig. 7 illustrates according to the first embodiment of the present invention, utilizes the structural representation of advertisement position label to the ad distribution control system of an advertisement position releasing advertisements.Ad distribution control system 3 comprises first judgment means 31, first treating apparatus 32, first selecting arrangement 33, second selecting arrangement 34, updating device 37 and the 3rd selecting arrangement 35, the 4th selecting arrangement 36.Wherein, described first judgment means 31 is used to judge according to the advertisement position label whether surpass first threshold to the statistical value of described advertisement position releasing advertisements; Described first treating apparatus 32 is used for calling described first selecting arrangement 33 when described according to the advertisement position label when the statistical value of described advertisement position releasing advertisements does not surpass first threshold; Described the 3rd selecting arrangement 35 is used for selecting be published number of times statistical value from all advertisements to be released according to the advertisement position label when the statistical value of described advertisement position releasing advertisements surpasses first threshold and surpassing the advertisement of the ceiling value of this advertisement institute correspondence as alternative advertisement when described; Described the 4th selecting arrangement 36 is used for selecting an advertisement as the advertisement that is distributed to described advertisement position from described alternative advertisement.

Particularly, described first judgment means 31 cooperates jointly with first treating apparatus 32 makes described ad distribution control system 3 under certain condition according to advertisement position label releasing advertisements, in addition then not according to advertisement position label releasing advertisements, then adopt other modes to come releasing advertisements after for example coming the number of times of releasing advertisements to surpass a preset ratio (first threshold), promptly call first selecting arrangement 33 as described below according to the advertisement position label; Correspondingly, described first judgment means 31 and the 3rd selecting arrangement 35 cooperate the situation when handling described statistical value and surpassing described first threshold jointly, and select to be published the number of times statistical value and surpass the advertisement of accordingly ceiling value as alternative advertisement.For example, suppose that one has 20 advertisements to be released, then install 33 and may obtain the alternative advertisement that 9 its labels and described advertisement position label are complementary when being called; Installing 35 is called and then may obtains 12 and be published the number of times statistical value and surpass the advertisement that the ceiling value of correspondence is distinguished in these advertisements.Particularly, described ceiling value can be a relative value, for example a ratio; Can be absolute value, for example a natural number repeat them here yet.

Wherein, described first selecting arrangement 33 is used for selecting advertisement that the label of advertisement tag and described advertisement position is complementary as alternative advertisement from all advertisements to be released; Described second selecting arrangement 34 is used for selecting an advertisement as the advertisement that is distributed to described advertisement position from described alternative advertisement; Described updating device 37 is used to upgrade described according to the statistical value of advertisement position label to described advertisement position releasing advertisements.In order to match with described first judgment means 31, described updating device 37 upgrades according to the situation of the selected advertisement statistical value to the advertisement position label, for example current processed advertisement position is numbered 002, and finally selected an ad distribution to advertisement position 002 by described second selecting arrangement 34 in this processing procedure, then installing 37 will add 1 at the described statistical value of advertisement position 002.

Fig. 8 illustrates according to a second embodiment of the present invention, utilizes the structural representation of advertisement position label to the ad distribution control system of an advertisement position releasing advertisements.Compare described ad distribution control system 3 ' only comprise first selecting arrangement 33, second selecting arrangement 34 with embodiment illustrated in fig. 7.In such variation example, whether system 3 is no longer distinguished will determine advertisement according to the mode of advertisement position label, and always selects to be distributed to the advertisement of an advertisement position according to the advertisement position label.Particularly, described first selecting arrangement 33 comprises the 6th selecting arrangement 331, and it is used for surpassing the advertisement of second threshold value as alternative advertisement from the matching degree of the key object of the key object of all advertisement selection advertisement tag correspondences to be released and described advertisement position label; Described second selecting arrangement 34 comprises that first determines device 341, and it is used for selecting a highest advertisement of aggregative index as the advertisement that is distributed to described advertisement position from described alternative advertisement.

Wherein said second threshold value is a default value, and this value can constantly be adjusted in the ad distribution process so that the scope of alternative advertisement corresponds to actual needs more.Particularly, in the present embodiment, described advertisement position label comprises a plurality of key objects, and the label of each advertisement to be released comprises one or more key objects.For example described two groups of key objects all are keyword (languages), and two groups of keywords are compared one by one, if the keyword unanimity, think that then a key object and another key object are complementary.In the present embodiment, described second threshold value is a ratio value, when for example the ratio of the total number of the key object that number and this advertisement tag comprised that is complementary when the key object that is comprised with described advertisement position label in the key object that label comprised of an advertisement surpassed 50%, then described advertisement just may be selected as alternative advertisement; Correspondingly, suppose that this advertisement tag comprises 6 key objects altogether, described advertisement position label comprises 4 of key objects altogether, then have only when at least 3 key object key objects corresponding with the advertisement position label are complementary in the advertisement tag, described advertisement just may be selected as alternative advertisement, does not repeat them here.Change in the example at one, described second threshold value is a natural number, for example 4.

Particularly, in the present embodiment, all record its corresponding aggregative index, and determine that by described first device 341 is according to the definite advertisement that should be distributed to described advertisement position from alternative advertisement of described aggregative index at all advertisements to be released.Particularly, in the present embodiment, can carry out rank according to described aggregative index, and that rank is the highest one as the advertisement that is released to described advertisement position.

Wherein, ad distribution control system shown in Figure 8 can realize in several ways, show as particularly wherein device 33 ', 34 ' can realize in several ways.For example, change in the example at one, described first selecting arrangement 33 ' in only comprise the 5th selecting arrangement (not shown among Fig. 8), be used for selecting the key object of advertisement tag correspondences to comprise the advertisement of key object of described advertisement position label as alternative advertisement from all advertisements to be released.In such variation example, described advertisement position label comprises a key object, and the label of each advertisement to be released comprises one or more key objects.For example, the key object of described advertisement position label is a picture, and the key object that label comprised of described each advertisement comprises one or more pictures, also comprises one or more keywords.At this moment, described the 5th selecting arrangement compares the picture (key object) of described advertisement position label correspondence seriatim with the key object of each advertisement to be released, if this picture is identical with the key object of an advertisement to be released, determine that then the key object of the label correspondence of described advertisement has comprised the key object of described advertisement position label correspondence, and described advertisement to be released is selected as alternative advertisement.

Again for example, change in the example at another, described first selecting arrangement 33 ' in only comprise the 7th selecting arrangement (not shown among Fig. 8), be used for selecting the key object of advertisement tag correspondences to comprise the advertisement of whole key objects of described advertisement position label as alternative advertisement from all advertisements to be released.In this variation example, described advertisement position label comprises a plurality of key objects, and the label of each advertisement to be released comprises one or more key objects.It will be appreciated by those skilled in the art that described the 7th selecting arrangement is actually special case that changes example of above-mentioned the 5th selecting arrangement, difference of them is that the advertisement position label comprises a plurality of key objects described in the back variation example, will not give unnecessary details.

Again for example, change in the example at another, described first selecting arrangement 33 ' in only comprise the 8th selecting arrangement (not shown among Fig. 8), be used for selecting the key object of advertisement tag correspondences to comprise the advertisement of key object of described advertisement position label as alternative advertisement with limit priority from all advertisements to be released, wherein, whole key objects of described advertisement position label have different priority respectively.In such variation example, described the 8th selecting arrangement is suitable for handling described advertisement position label and comprises a plurality of key objects, the label of each advertisement to be released comprises one or more key objects, and whole key objects of described advertisement position label have the situation of different priority respectively.For example, the keyword (key object) of an advertisement position label correspondence is arranged as from high to low according to priority: mobile phone, wireless, Nokia, correspondingly, the advertisement that has only comprised " mobile phone " keyword just is used as alternative advertisement, does not repeat them here.

Again for example, change in the example at another, described first selecting arrangement 33 ' in only comprise the 9th selecting arrangement (not shown among Fig. 8), the advertisement position label number that the key object that is used for selecting the advertisement tag correspondences from all advertisements to be released and the matching degree of the key object of described advertisement position label surpass the 3rd threshold value above the advertisement of the 4th threshold value as alternative advertisement.Described the 9th selecting arrangement is suitable for handling described advertisement position and comprises a plurality of labels, and each label comprises the situation of a plurality of key objects, shown in the tables of data of safeguarding in the database 91 for example shown in Figure 1 like that; Simultaneously, the label of each advertisement to be released comprises a plurality of key objects.Described the 9th selecting arrangement at first screens the advertisement position subtab that the matching degree of the key object of those subtab correspondences key object corresponding with advertisement tag surpasses the 3rd threshold value, add up the number of these screened advertisement position subtabs that go out then, if surpass the 4th threshold value, determine that then this advertisement can be used as alternative advertisement.

Again for example, change in the example at another, described first selecting arrangement 33 ' in comprise the tenth selecting arrangement (not shown among Fig. 8), be used for from all advertisements to be released select advertisement tag to be complementary with the label of described advertisement position and be published statistical value above this advertisement the advertisement of corresponding ceiling value as alternative advertisement.Described the tenth selecting arrangement is used for that the control section advertisement is frequently issued and situation that other advertisements are had no chance all the time to be published, for example if an actual number of times that is published of advertisement (5) has arrived the ceiling value (5) of the issue of this advertisement correspondence, then this advertisement can not be used as alternative advertisement, does not repeat them here.

Similarly, change in the example at one, described first selecting arrangement 34 ' in only comprise that second determines device (not shown among Fig. 8), be used for selecting an advertisement as the advertisement that is distributed to described advertisement position at random from described alternative advertisement.In such variation example,, then no longer need to safeguard above-mentioned aggregative index, do not repeat them here this moment in case after being confirmed as alternative advertisement, determine that by second the probability that each processed alternative advertisement of device is published equates.

Fig. 9 illustrates according to the first embodiment of the present invention, is the structural representation that an advertisement position is determined the supplementary controlled system of advertisement position label.Described supplementary controlled system 4 comprises first deriving means 41 and the 3rd definite device 42.Wherein, described first deriving means 41 is used to obtain the statistical information of described advertisement position; The described the 3rd determines that device 42 is used for according to the definite advertisement position label at described advertisement position of described advertisement position statistical information.By the cooperation of two devices, can determine the label of each advertisement position correspondence, and this label will be used by described system 3.

Particularly, in the present embodiment, described first deriving means 41 comprises the 5th deriving means 411, and it is used to obtain the statistical information of the described advertisement position in any a plurality of period.The described the 3rd determines that device 42 comprises that the 4th determines device 421, and it is used for the pairing label information of advertisement of N position before the described advertisement position statistical information rank advertisement position label as described advertisement position, wherein, and N 〉=1.For example, described the 5th deriving means 411 is in particular moment, for example obtained respectively at 18 o'clock from 16～18 in these 2 hours statistical information and from 14～16 statistical informations in these 2 hours; Correspondingly, the described the 4th determines that device 421 can sort to all advertisements according to following formula: last cycle statistical information * weight 1+ statistical information * of last again cycle weight 2, the weight of supposing for 16～18 dot cycles is 0.8, from the weight of 14～16 dot cycles is 0.2, then the statistical information of obtaining according to this device 411 is calculated the statistical information of each advertisement (in for example above-mentioned 12 advertisements each), and then described statistical information sorted, with the pairing label information of advertisement of N position before the rank advertisement position label as described advertisement position, the key object that label comprised of 3 for example that the statistical information index is the highest advertisements is as the pairing key object of described advertisement position label at last.And described device 411 at the next one constantly, and 19:50 branch for example then obtains statistical information in statistical information in 16～18 statistical information, 15:30～15:40 in these 2 hours these ten minutes and the 9:00～12:00 these 3 hours etc. respectively; Correspondingly, the described the 4th determines that device 421 can calculate described statistical information index according to above-mentioned formula.

Wherein, described first deriving means 41 in the supplementary controlled system 4 shown in Figure 9 can be realized in several ways, for example, change in the example at one, described first deriving means 41 comprises the 3rd deriving means (not shown among Fig. 9), it is used to obtain the statistical information of the described advertisement position in arbitrary period, promptly can obtain the statistical information of different periods according to pre-defined rule.Again for example, change in the example at another, described first deriving means 41 comprises the 4th deriving means (not shown among Fig. 9), and the statistical information that it is used to obtain the described advertisement position in any two periods promptly is not limited to two specific periods.For example obtained respectively at 18 o'clock from 16～18 in these 2 hours statistical information and from 14～16 statistical informations in these 2 hours, particularly, in the present embodiment, having 12 advertisements during the period is distributed on respectively on the described advertisement position, then should obtain the statistical information of these 12 advertisements in the above-mentioned period respectively, for example be published information such as number of times.

Those skilled in the art understand, first deriving means 41 can be performed in particular moment, also can for example call described first deriving means 41 according to external command in not particular moment execution, for example described again external command may be the operation that has increased a new advertisement to be released.

Again with reference to figure 1～Fig. 9, various needs or system or terminals such as system 51, system 52 or user terminal 53 that can issuing advertisement information, carve in due course, for example show the request of sending the request advertising message when throwing the net page to described ad distribution control system 3, described system 3 then correspondingly provides advertisement according to this request and according to control method provided by the invention.Preferably, described system and/or terminal communicate by network and described system 3, the information that comprises advertisement position in the described request, 3 of described systems are according to this advertisement position label information, for example be stored in the information in the described database 91, and the information of the label of all advertisements to be released, for example be stored in the information in the described database 92, determine an advertisement at this advertisement position.Particularly, described system 3 can handle such request according to the flow process of Fig. 2～Fig. 5, and simultaneously, described system 3 can realize such processing procedure, not repeat them here by Fig. 7～various devices shown in Figure 9.

More than specific embodiments of the invention are described.It will be appreciated that the present invention is not limited to above-mentioned specific implementations, those skilled in the art can make various distortion or modification within the scope of the claims, and this does not influence flesh and blood of the present invention.

Claims

1. one kind is utilized the control method of advertisement position label to an advertisement position releasing advertisements in the ad distribution control system, wherein, comprises the steps:

A. the advertisement that the label of selection advertisement tag and described advertisement position is complementary from all advertisements to be released is as alternative advertisement;

B. from described alternative advertisement, select an advertisement as the advertisement that is distributed to described advertisement position.

2. method according to claim 1 wherein, also comprised the steps: before step a

-judge according to the advertisement position label whether surpass first threshold to the statistical value of described advertisement position releasing advertisements;

-Ruo is described not to surpass first threshold according to the advertisement position label to the statistical value of described advertisement position releasing advertisements, then carries out described step a.

3. method according to claim 2 wherein, also comprises the steps:

-Ruo is described to surpass first threshold according to the advertisement position label to the statistical value of described advertisement position releasing advertisements, then selects to be published the number of times statistical value and surpass the advertisement of the ceiling value of this advertisement institute correspondence as alternative advertisement from all advertisements to be released;

-from described alternative advertisement, select an advertisement as the advertisement that is distributed to described advertisement position.

4. according to claim 2 or 3 described methods, wherein, after described step b, also comprise the steps:

C. upgrade described according to the statistical value of advertisement position label to described advertisement position releasing advertisements.

5. according to each described method in the claim 1 to 4, wherein, described advertisement position label comprises a key object, and the label of each advertisement to be released comprises one or more key objects, and wherein, described step a comprises the steps:

-from all advertisements to be released, select the key object of advertisement tag correspondence to comprise the advertisement of key object of described advertisement position label as alternative advertisement.

6. according to each described method in the claim 1 to 4, wherein, described advertisement position label comprises a plurality of key objects, and the label of each advertisement to be released comprises one or more key objects, wherein, and any during described step a comprises the steps:

-the key object of from all advertisements to be released, selecting the advertisement tag correspondence and the matching degree of the key object of described advertisement position label above the advertisement of second threshold value as alternative advertisement;

-from all advertisements to be released, select the key object of advertisement tag correspondence to comprise the advertisement of whole key objects of described advertisement position label as alternative advertisement; Perhaps

-from all advertisements to be released, select the key object of advertisement tag correspondence to comprise the advertisement of key object of described advertisement position label as alternative advertisement with limit priority, wherein, whole key objects of described advertisement position label have different priority respectively.

7. method according to claim 6, wherein, described advertisement position label comprises any in the following label:

-one label, and this label comprises a plurality of key objects; Perhaps

-a plurality of labels, and wherein each label comprises a key object or a plurality of key object.

8. according to each described method in the claim 1 to 4, wherein, described advertisement position comprises a plurality of labels, and each label comprises a plurality of key objects, and the label of each advertisement to be released comprises a plurality of key objects, and wherein, described step a comprises the steps:

The advertisement position label number that-key object of selecting the advertisement tag correspondence from all advertisements to be released and the matching degree of the key object of described advertisement position label surpass the 3rd threshold value above the advertisement of the 4th threshold value as alternative advertisement.

9. according to each described method in the claim 1 to 8, wherein, described step a comprises the steps:

-from all advertisements to be released, select advertisement tag to be complementary with the label of described advertisement position and be published the number of times statistical value above this advertisement the advertisement of corresponding ceiling value as alternative advertisement.

10. according to each described method in the claim 1 to 9, wherein, any during described step b comprises the steps:

B1. from described alternative advertisement, select a highest advertisement of aggregative index as the advertisement that is distributed to described advertisement position; Perhaps

B2. from described alternative advertisement, select an advertisement at random as the advertisement that is distributed to described advertisement position.

11. an ad distribution control system from the advertisement position label to an advertisement position releasing advertisements that utilize is characterized in that, comprising:

First selecting arrangement is used for selecting advertisement that the label of advertisement tag and described advertisement position is complementary as alternative advertisement from all advertisements to be released; And

Second selecting arrangement is used for selecting an advertisement as the advertisement that is distributed to described advertisement position from described alternative advertisement.

12. ad distribution control system according to claim 11 wherein, also comprises:

First judgment means is used to judge according to the advertisement position label whether surpass first threshold to the statistical value of described advertisement position releasing advertisements; And

First treating apparatus is used for calling described first selecting arrangement when described according to the advertisement position label when the statistical value of described advertisement position releasing advertisements does not surpass first threshold.

13. ad distribution control system according to claim 12 wherein, also comprises:

The 3rd selecting arrangement is used for selecting be published number of times statistical value from all advertisements to be released according to the advertisement position label when the statistical value of described advertisement position releasing advertisements surpasses first threshold and surpassing the advertisement of the ceiling value of this advertisement institute correspondence as alternative advertisement when described; And

The 4th selecting arrangement is used for selecting an advertisement as the advertisement that is distributed to described advertisement position from described alternative advertisement.

14., wherein, also comprise according to claim 12 or 13 described ad distribution control system:

Updating device is used to upgrade described according to the statistical value of advertisement position label to described advertisement position releasing advertisements.

15. according to each described ad distribution control system in the claim 11 to 14, wherein, described advertisement position label comprises a key object, the label of each advertisement to be released comprises one or more key objects, and wherein, described first selecting arrangement comprises:

The 5th selecting arrangement is used for selecting the key object of advertisement tag correspondences to comprise the advertisement of key object of described advertisement position label as alternative advertisement from all advertisements to be released.

16. according to each described ad distribution control system in the claim 11 to 14, wherein, described advertisement position label comprises a plurality of key objects, and the label of each advertisement to be released comprises one or more key objects, wherein, described first selecting arrangement comprises as in the lower device any:

The 6th selecting arrangement, the key object that is used for selecting the advertisement tag correspondences from all advertisements to be released and the matching degree of the key object of described advertisement position label above the advertisement of second threshold value as alternative advertisement;

The 7th selecting arrangement is used for selecting the key object of advertisement tag correspondences to comprise the advertisement of whole key objects of described advertisement position label as alternative advertisement from all advertisements to be released; Perhaps

The 8th selecting arrangement, be used for selecting the key object of advertisement tag correspondences to comprise the advertisement of key object of described advertisement position label as alternative advertisement with limit priority from all advertisements to be released, wherein, whole key objects of described advertisement position label have different priority respectively.

17. ad distribution control system according to claim 16, wherein, described advertisement position label comprises any in the following label:

-one label, and this label comprises a plurality of key objects; Perhaps

18. according to each described ad distribution control system in the claim 11 to 14, wherein, described advertisement position comprises a plurality of labels, and each label comprises a plurality of key objects, the label of each advertisement to be released comprises a plurality of key objects, and wherein, described first selecting arrangement comprises:

The advertisement position label number that the 9th selecting arrangement, the key object that is used for selecting the advertisement tag correspondences from all advertisements to be released and the matching degree of the key object of described advertisement position label surpass the 3rd threshold value above the advertisement of the 4th threshold value as alternative advertisement.

19. according to each described ad distribution control system in the claim 11 to 18, wherein, described first selecting arrangement comprises:

The tenth selecting arrangement, be used for from all advertisements to be released select advertisement tag to be complementary with the label of described advertisement position and be published statistical value above this advertisement the advertisement of corresponding ceiling value as alternative advertisement.

20. according to each described ad distribution control system in the claim 11 to 19, wherein, described second selecting arrangement comprises as in the lower device any:

First determines device, is used for selecting a highest advertisement of aggregative index as the advertisement that is distributed to described advertisement position from described alternative advertisement; Perhaps

Second determines device, is used for selecting an advertisement as the advertisement that is distributed to described advertisement position at random from described alternative advertisement.

21. the described ad distribution control system of method according to claim 10 and/or claim 20, wherein, described aggregative index comprises any in the following index or appoints a plurality of:

-number of times that described alternative advertisement is shown;

-described alternative advertisement is released to the number of times of different types of user devices;

The clicked amount of-described alternative advertisement;

The clicking rate of-described alternative advertisement;

The click of-described alternative advertisement is efficient;

-commission volume that described alternative advertisement per unit number of times click volume is obtained; And

The commission volume of-described alternative advertisement per unit number of times demonstration amount acquisition.

22. according to claim 10 or 11 described methods and/or claim 20 or 21 described ad distribution control system, wherein, described aggregative index also comprises and the corresponding weight of described alternative advertisement.

23. according to each described ad distribution control system in each described method and/or the claim 15 to 22 in the claim 5 to 10, wherein, described key object comprises any in the following object or appoints a plurality of:

-keyword;

-picture;

-audio file; And

-video file.

24. one kind is the auxiliary control method that an advertisement position is determined the advertisement position label in the ad distribution control system, wherein, comprises the steps:

I. obtain the statistical information of described advertisement position;

Ii. according to the definite advertisement position label of described advertisement position statistical information at described advertisement position.

25. auxiliary control method according to claim 24, wherein, described step I comprises the steps:

-obtain the statistical information of described advertisement position at special time.

26. according to claim 24 or 25 described auxiliary control methods, wherein, any during described step I comprises the steps:

-obtain the statistical information of the described advertisement position in arbitrary period;

-obtain the statistical information of the described advertisement position in any two periods; Perhaps

-obtain the statistical information of the described advertisement position in any a plurality of period.

27. according to each described auxiliary control method in the claim 24 to 26, wherein, described step I i comprises the steps:

-with the pairing label information of advertisement of N position before the rank in the described advertisement position statistical information advertisement position label as described advertisement position, wherein, N 〉=1.

28. one kind is the supplementary controlled system that an advertisement position is determined the advertisement position label, it is characterized in that, comprising:

First deriving means is used to obtain the statistical information of described advertisement position; And

The 3rd determines device, is used for according to the definite advertisement position label at described advertisement position of described advertisement position statistical information.

29. supplementary controlled system according to claim 28, wherein, described first deriving means comprises:

Second deriving means is used for obtaining at special time the statistical information of described advertisement position.

30. according to claim 28 or 29 described supplementary controlled systems, wherein, described first deriving means or second deriving means comprise as in the lower device any:

The 3rd deriving means is used to obtain the statistical information of the described advertisement position in arbitrary period;

The 4th deriving means is used to obtain the statistical information of the described advertisement position in any two periods; Perhaps

The 5th deriving means is used to obtain the statistical information of the described advertisement position in any a plurality of period.

31. according to each described supplementary controlled system in the claim 28 to 30, wherein, the described the 3rd determines that device comprises the steps:

The 4th determines device, be used for the pairing label information of advertisement of N position before the described advertisement position statistical information rank advertisement position label as described advertisement position, wherein, N 〉=1.

32. according to each described supplementary controlled system in each described auxiliary control method and/or the claim 28 to 31 in the claim 24 to 27, wherein, described advertisement position statistical information comprises any in the following information of each advertisement that once is released on the described advertisement position or appoints a plurality of:

-number of times that described advertisement is shown;

-described advertisement is released to the number of times of different types of user devices;

The clicked amount of-described advertisement;

The clicking rate of-described advertisement;

The click of-described advertisement is efficient;

-commission volume that described advertisement per unit number of times click volume is obtained; And

The commission volume of-described advertisement per unit number of times demonstration amount acquisition.