CN101261716A - Method and device for identifying mapping relation of advertisement and its distribution site - Google Patents
Method and device for identifying mapping relation of advertisement and its distribution site Download PDFInfo
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- CN101261716A CN101261716A CNA200810093241XA CN200810093241A CN101261716A CN 101261716 A CN101261716 A CN 101261716A CN A200810093241X A CNA200810093241X A CN A200810093241XA CN 200810093241 A CN200810093241 A CN 200810093241A CN 101261716 A CN101261716 A CN 101261716A
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Abstract
The invention relates to a network communication technology, in particular to a method and a device for confirming the corresponding relation between an advertisement and an advertisement releasing place, which is used for solving the problem that the corresponding relation between the advertisement and the advertisement releasing place cannot be confirmed according to the favor of the user browsing the advertisement releasing place existed in the prior art. The embodiment of the invention includes the following steps: one advertisement is displayed on a plurality of advertisement releasing places which are divided according to time periods or space positions; the clicks of the advertisement are recorded on each advertisement releasing place; the corresponding relation of at least one advertisement releasing place in the advertisement and a plurality of advertisement releasing places is confirmed according to the clicks that are recorded. The romancing effect of the advertisement and the favor to the website of the user can be improved by adopting the embodiment of the invention.
Description
Technical field
The present invention relates to network technology, particularly determine the method and apparatus of advertisement and advertisement putting point correspondence.
Background technology
Along with the develop rapidly of internet, the user of online is more and more, and the frequency that makes advertisement occur in webpage sharply increases.
At present, the method for showing advertisement in webpage is selected a plurality of advertisement putting points in webpage, different webpages, and the quantity of advertisement putting point and position might be inequality, then by advertisement putting point display ads.
Concrete advertisement putting point is gone up and is shown which bar advertisement realizes by the advertisement deployment system.The advertisement deployment system be used for monitoring with the coordinate ad material in the time that each advertisement putting point represents, the situation of occupying of checking each time advertisement putting point.
But the advertisement deployment system generally is the corresponding relation (for example at random each advertisement putting point being arrived in advertisement putting) that does not have necessarily to determine targetedly advertisement and advertisement putting point, or determine the corresponding relation of advertisement and advertisement putting point according to some simple text matches (for example the key word of advertisement and the key word in the web page contents of advertisement putting point place being mated), on the correspondent advertisement release position, show corresponding advertisement.
In sum, prior art is determined the mode of advertisement and advertisement putting point correspondence, do not determine according to the user preferences of browse advertisements release position place webpage, make that a lot of advertisements also not all are to throw in optimal advertisement putting point (be more prone to click this advertisement putting point when being more users browse advertisements release position place webpage and go up the advertisement that shows), if and the content in the webpage does not have the key word text, and (such as the content in the webpage is picture, video etc.), also just can't determine the corresponding relation of advertisement and advertisement putting point, cause the clicking rate of advertisement not high, thereby reduced the rendering effect of advertisement and user likability the website.
Summary of the invention
A kind of definite advertisement that the embodiment of the invention provides and the method and apparatus of advertisement putting point correspondence are in order to solve the problem that can not determine advertisement and advertisement putting point correspondence according to the user preferences of browse advertisements release position place webpage that exists in the prior art.
The method of a kind of advertisement putting that the embodiment of the invention provides comprises:
An advertisement is shown the advertisement putting point of described advertisement putting point for dividing according to time period or locus on a plurality of advertisement putting points;
Write down the clicked number of times of described advertisement when on each advertisement putting point, showing;
According to the clicked number of times of record, determine the corresponding relation of at least one advertisement putting point in described advertisement and the described a plurality of advertisement putting point.
The method of the another kind of advertisement putting that the embodiment of the invention provides comprises:
A plurality of advertisements are shown the advertisement putting point of described advertisement putting point respectively for dividing according to time period or locus on an advertisement putting point;
Write down the clicked number of times of each advertisement when on described advertisement putting point, showing;
According to the clicked number of times of record, determine the advertisement in described a plurality of advertisement and the corresponding relation of described advertisement putting point.
A kind of advertisement putting device that the embodiment of the invention provides comprises:
First display module is used for an advertisement is shown on a plurality of advertisement putting points, the advertisement putting point of described advertisement putting point for dividing according to time period or locus;
First logging modle, the clicked number of times when being used to write down described advertisement and on each advertisement putting point, showing;
First sets up module, is used for the clicked number of times according to record, determines the corresponding relation of at least one advertisement putting point in described advertisement and the described a plurality of advertisement putting point.
The another kind of advertisement putting device that the embodiment of the invention provides comprises:
Second display module is used for a plurality of advertisements are shown on an advertisement putting point respectively, the advertisement putting point of described advertisement putting point for dividing according to time period or locus;
Second logging modle, the clicked number of times when being used to write down each advertisement and on described advertisement putting point, showing;
Second sets up module, is used for the clicked number of times according to record, determines the advertisement in described a plurality of advertisement and the corresponding relation of described advertisement putting point.
The another kind that the embodiment of the invention provides determines that the method for advertisement and advertisement putting point correspondence comprises:
Each advertisement in a plurality of advertisements is shown the advertisement putting point of described advertisement putting point respectively at least one the advertisement putting point in a plurality of advertisement putting points for dividing according to time period or locus;
Write down the clicked number of times of described each advertisement when on each advertisement putting point, showing;
According to the clicked number of times of record, determine the corresponding relation of at least one advertisement putting point in described each advertisement and the described a plurality of advertisement putting point.
The another kind of advertisement putting device that the embodiment of the invention provides comprises:
The 3rd display module is used for each advertisement of a plurality of advertisements being shown the advertisement putting point of described advertisement putting point for dividing according to time period or locus respectively at least one the advertisement putting point in a plurality of advertisement putting points;
The 3rd logging modle, the clicked number of times when being used to write down described each advertisement and on each advertisement putting point, showing;
The 3rd sets up module, is used for the clicked number of times according to record, determines the corresponding relation of at least one advertisement putting point in described each advertisement and the described a plurality of advertisement putting point.
The embodiment of the invention is according to the clicked number of times of advertisement at advertisement putting point, determine the corresponding relation of advertisement and advertisement putting point, thereby can determine the corresponding relation of advertisement and advertisement putting point according to user's hobby, no matter and the content in the webpage is that what mode is (such as text, picture, video or the like), can determine the corresponding relation of advertisement and advertisement putting point according to user's hobby, if the advertisement of determining according to the embodiment of the invention and the corresponding relation of advertisement putting point are thrown in advertisement, can improve the rendering effect of advertisement and user to the likability of website, increase user experience.
Description of drawings
The definite advertisement that Fig. 1 provides for embodiment of the present invention one and the method for advertisement putting point correspondence;
The definite advertisement that Fig. 2 provides for embodiment of the present invention two and the method for advertisement putting point correspondence;
The definite advertisement that Fig. 3 provides for embodiment of the present invention three and the device of advertisement putting point correspondence;
The definite advertisement that Fig. 4 provides for embodiment of the present invention four and the device of advertisement putting point correspondence;
The definite advertisement that Fig. 5 provides for embodiment of the present invention five and the method for advertisement putting point correspondence;
The definite advertisement that Fig. 6 provides for embodiment of the present invention six and the device of advertisement putting point correspondence.
Embodiment
The embodiment of the invention can be according to the clicked number of times of advertisement in advertisement putting point, determine the corresponding relation of advertisement and advertisement putting point, preferably, also this corresponding relation can be applied to when the user opens this webpage, on advertisement putting point, show corresponding advertisement according to this corresponding relation.
Indication advertisement putting point can be divided into advertisement putting point of dividing according to the locus or the advertisement putting point of dividing according to the time period in the embodiment of the invention.The described advertisement putting point of dividing according to the locus can be a plurality of advertisement putting points that mark off on the different spatial in a Webpage.The described advertisement putting point of dividing according to the time period can be, a plurality of advertisement putting points that mark off according to the different time periods, for example, with 7 o'clock to 8 o'clock as an advertisement putting point, with 8 o'clock to 11 o'clock as another advertisement putting point.The advertisement putting point of hereinafter being mentioned as not specifying, all can be advertisement putting point of dividing according to the locus or the advertisement putting point of dividing according to the time period.Below in conjunction with Figure of description the embodiment of the invention is described in further detail.
As shown in Figure 1, embodiment of the present invention one provides the method for a kind of definite advertisement and advertisement putting point correspondence.By using described method, can from a plurality of advertisement putting points, determine at least one suitable advertisement putting point for an advertisement.Described method comprises:
Concrete, can only in an advertisement putting point, show described advertisement simultaneously, and on all advertisement putting points, show described advertisement successively according to a definite sequence; In addition, if the advertisement putting point of described a plurality of advertisement putting point for dividing according to the locus then can show described advertisement simultaneously on each the advertisement putting point in described a plurality of advertisement putting points.
Clicked number of times when showing on step 120, the described advertisement of record each advertisement putting point in described a plurality of advertisement putting points.
For example, the clicked number of times put when showing on P1, P2, P3, P4 and the P5 in advertisement putting of advertisement A of record can be as shown in table 1.Clicked number of times when the expression record of 5036 in the table 1 obtains advertisement A and shows on advertisement putting point P1 is 5036 times.
| P1 | P2 | P3 | P4 | P5 | |
| A | 5036 | 4010 | 1320 | 701 | 5504 |
Table 1
In specific implementation process, the clicked number of times in the time of described a plurality of advertisement putting points can being shown on each advertisement putting point according to described advertisement sorts from high to low, to determine the corresponding relation of one or more advertisement putting points that described advertisement and ordering are forward.In actual applications, the clicked number of times difference that sorts probably between forward a plurality of advertisement putting points is also little, all can so determine any the forward advertisement putting point of ordering and the corresponding relation of described advertisement.In addition, same advertisement also can be rendered on a plurality of advertisement putting points simultaneously, so also can determine the corresponding relation of described advertisement and a plurality of advertisement putting points simultaneously.The corresponding relation of advertisement and advertisement putting point can adopt database or file or other forms to set up.Then preferably, described step 130 can comprise:
Preferably, described method also can comprise:
After having carried out step 110,120 and 130, write down the clicked number of times when showing on described advertisement each advertisement putting point in described a plurality of advertisement putting points, and, determined the corresponding relation of at least one advertisement putting point in described advertisement and the described a plurality of advertisement putting point according to the clicked number of times that is write down.But, also can when satisfying a trigger condition, described advertisement be shown on described a plurality of advertisement putting points in order to reach better effect.At this moment, can be on the basis of the described clicked number of times that step 120 write down, this clicked number of times is upgraded, so by increasing the sample size (writing down more clicked number of times) of record, can make the data of being obtained more objective, thereby can reduce the generation (number of users of for example clicking a certain advertisement on a certain advertisement putting point just in record slot is extremely many or few) of contingency incident; Or also can be not based on the described clicked number of times that step 120 was write down, and this clicked number of times of record again.Described trigger condition can be the predefined time that reaches, such as the described predefined time on every Mondays, then on every Mondays, described advertisement is shown on described a plurality of advertisement putting points.
Preferably, behind the corresponding relation of having determined advertisement and advertisement putting point, also can described advertisement be shown in the advertisement putting point of correspondence according to this corresponding relation.Then described method also can comprise:
As shown in Figure 2, embodiment of the present invention two provides the method for a kind of definite advertisement and advertisement putting point correspondence.By using described method, can from a plurality of advertisements, determine an advertisement that is suitable for rendering to this advertisement putting point for an advertisement putting point.Described method comprises:
Clicked number of times when each advertisement in step 220, the described a plurality of advertisements of record shows on described advertisement putting point.
Clicked number of times when for example, writing down a plurality of advertisement A1, A2, A3, A4 and A5 and show on advertisement putting point P respectively can be as shown in table 2:
| A1 | A2 | A3 | A4 | A5 | |
| P | 6832 | 2050 | 3605 | 1805 | 6260 |
Table 2
In specific implementation process, the clicked number of times in the time of described a plurality of advertisements can being shown on described advertisement putting point respectively according to it sorts from high to low, to determine the corresponding relation of the advertisement that described advertisement putting point and ordering are forward.In actual applications, the clicked number of times difference between forward a plurality of advertisements of sorting probably is also little, all can so determine any advertisement that ordering is forward and the corresponding relation of described advertisement putting point.The corresponding relation of advertisement and advertisement putting point can adopt database or file or other forms to set up.Then preferably, described step 230 also can comprise:
Preferably, described method also can comprise:
After having carried out step 210,220 and 230, write down each advertisement in described a plurality of advertisement clicked number of times when on described advertisement putting point, showing, and, the advertisement in described a plurality of advertisement and the corresponding relation of described advertisement putting point have been determined according to the clicked number of times that is write down.But, also can when satisfying a trigger condition, described a plurality of advertisements be shown on described advertisement putting point respectively in order to reach better effect.At this moment, can be on the basis of the described clicked number of times that step 220 write down, this clicked number of times is upgraded, so by increasing the sample size (writing down more clicked number of times) of record, can make the data of being obtained more objective, thereby can reduce the generation (number of users of for example clicking a certain advertisement on a certain advertisement putting point just in record slot is extremely many or few) of contingency incident; Or also can be not based on the described clicked number of times that step 220 was write down, and this clicked number of times of record again.Described trigger condition can be the predefined time that reaches, such as the described predefined time on every Mondays, then on every Mondays, described a plurality of advertisements are shown on described advertisement putting point respectively.
Preferably, behind the corresponding relation of having determined advertisement and advertisement putting point, also can on described advertisement putting point, show corresponding advertisement according to this corresponding relation.Then described method also comprises:
As shown in Figure 3, embodiment of the present invention three provides the device 1 of a kind of definite advertisement and advertisement putting point correspondence.By using this device 1, can from a plurality of advertisement putting points, determine at least one suitable advertisement putting point for an advertisement.This device 1 comprises that first display module 150, first logging modle 110 and first set up module 120.
Described first display module 150 is used for an advertisement is shown on a plurality of advertisement putting points.
Concrete, can only in an advertisement putting point, show described advertisement simultaneously, and on all advertisement putting points, show described advertisement successively according to a definite sequence; In addition, if the advertisement putting point of described a plurality of advertisement putting point for dividing according to the locus then can show described advertisement simultaneously on each the advertisement putting point in described a plurality of advertisement putting points.
Clicked number of times when described first logging modle 110 is used for writing down described advertisement and shows on each advertisement putting point of described a plurality of advertisement putting points.
For example, the clicked number of times put when showing on P1, P2, P3, P4 and the P5 in advertisement putting of advertisement A of first logging modle 110 record can be as shown in table 3:
| P1 | P2 | P3 | P4 | P5 | |
| A | 5036 | 4010 | 1320 | 701 | 5504 |
Table 3
Described first sets up module 120 is used for determining the corresponding relation of at least one advertisement putting point in described advertisement and the described a plurality of advertisement putting point according to the clicked number of times that writes down.
Concrete, the clicked number of times in the time of described a plurality of advertisement putting points can being shown on each advertisement putting point according to described advertisement sorts from high to low, to determine the corresponding relation of one or more advertisement putting points that described advertisement and ordering are forward.In actual applications, the clicked number of times difference that sorts probably between forward a plurality of advertisement putting points is also little, all can so determine any the forward advertisement putting point of ordering and the corresponding relation of described advertisement.In addition, same advertisement also can be rendered on a plurality of advertisement putting points simultaneously, so also can determine the corresponding relation of described advertisement and a plurality of advertisement putting points simultaneously.Then preferable, described first sets up module 120 can further include: first comparison module 121 and first processing module 122.
Described first comparison module 121 is used for determining the advertisement putting point at the maximum and/or inferior place for a long time of the clicked number of times of described advertisement.Described first processing module 122 is used for determining described advertisement and described clicked number of times is maximum and/or the corresponding relation of the advertisement putting point at inferior place for a long time.
Preferably, described device 1 can further include: first trigger module 140.Described first trigger module 140 is used for producing a trigger pip, and this trigger pip being reached described first display module 150 when satisfying a trigger condition.Described first display module 150 also is used for when receiving described trigger pip, and described advertisement is shown on described a plurality of advertisement putting points.Described first logging modle 110 also is used for upgrading or writes down the clicked number of times of described advertisement when showing again on each advertisement putting point of described a plurality of advertisement putting points.
For example, when described first display module 150 receives described trigger pip, described advertisement is shown on described a plurality of advertisement putting points, at this moment, described first logging modle 110 can be on the basis that receives the described clicked number of times that is write down before the described trigger pip, this clicked number of times is upgraded, so by increasing the sample size (numbers of clicks of more users) of record, can make the data of being obtained more objective, thereby can reduce the generation (number of users of for example clicking a certain advertisement on a certain advertisement putting point just in record slot is extremely many or few) of contingency incident; Or described first logging modle 110 can be not yet receiving the described clicked number of times that is write down before the described trigger pip, and this clicked number of times of record again.Described trigger condition can be the predefined time that reaches, such as the described predefined time on every Mondays, then on every Mondays, first trigger module 140 will produce described trigger pip.
Preferably, behind the corresponding relation of having determined advertisement and advertisement putting point, also can described advertisement be shown in the advertisement putting point of correspondence according to this corresponding relation.Then described first display module 150 also is used for the corresponding relation according to determined described advertisement and described a plurality of at least one advertisement putting point of advertisement putting point, and described advertisement is shown in corresponding advertisement putting point.
As shown in Figure 4, embodiment of the present invention four provides the device 2 of a kind of definite advertisement and advertisement putting point correspondence.By the device 2 that uses this embodiment four to provide, can from a plurality of advertisements, determine an advertisement that is suitable for rendering to this advertisement putting point for an advertisement putting point.This device 2 comprises: second display module 250, second logging modle 210 and second are set up module 220.
Described second display module 250 is used for a plurality of advertisements are shown on an advertisement putting point respectively.
Clicked number of times when each advertisement that described second logging modle 210 is used for writing down described a plurality of advertisements shows on described advertisement putting point.
Clicked number of times when for example, a plurality of advertisement A1 of described second logging modle, 210 records, A2, A3, A4 and A5 show on advertisement putting point P respectively can be as shown in table 4:
| A1 | A2 | A3 | A4 | A5 | |
| P | 6832 | 2050 | 3605 | 1805 | 6260 |
Table 4
Described second sets up module 220 is used for clicked number of times according to record, determines the advertisement in described a plurality of advertisement and the corresponding relation of described advertisement putting point.
Concrete, the clicked number of times in the time of described a plurality of advertisements can being shown on described advertisement putting point respectively according to it sorts from high to low, to determine the corresponding relation of the advertisement that described advertisement putting point and ordering are forward.In actual applications, the clicked number of times difference between forward a plurality of advertisements of sorting probably is also little, all can so determine any advertisement that ordering is forward and the corresponding relation of described advertisement putting point.The corresponding relation of advertisement and advertisement putting point can adopt database or file or other forms to set up.Then preferable, described second sets up module 220 can further include: second comparison module 221 and second processing module 222.
Maximum or the inferior many advertisement of clicked number of times when described second comparison module 221 is used to determine show on described advertisement putting point.Described second processing module 222 is used for determining the maximum or inferior many advertisements of described clicked number of times and the corresponding relation of described advertisement putting point.
Preferably, described device 2 can further include second trigger module 240.Described second trigger module 240 is used for producing a trigger pip, and this trigger pip being reached described second display module 250 when satisfying a trigger condition.Described second display module 250 also is used for when receiving described trigger pip, and described a plurality of advertisements are shown on described advertisement putting point respectively.Described second logging modle 210 also is used for upgrading or each advertisement of writing down described a plurality of advertisements again clicked number of times when showing on described advertisement putting point.
For example, when described second display module 250 receives described trigger pip, described a plurality of advertisements are shown on described advertisement putting point respectively, at this moment, described second logging modle 210 can be on the basis that receives the described clicked number of times that is write down before the described trigger pip, described clicked number of times is upgraded, so by increasing the sample size (numbers of clicks of more users) of record, can make the data of being obtained more objective, thereby can reduce the generation (number of users of for example clicking a certain advertisement on a certain advertisement putting point just in record slot is extremely many or few) of contingency incident; Or described second logging modle 210 can be not yet receiving the described clicked number of times that is write down before the described trigger pip, and this clicked number of times of record again.
Preferably, behind the corresponding relation of having determined advertisement and advertisement putting point, also can in described advertisement putting point, show corresponding advertisement according to this corresponding relation.Then described second display module 250 also is used for showing a described advertisement according to the maximum or inferior many advertisement of determined described clicked number of times and the corresponding relation of described advertisement putting point at described advertisement putting point.
It is at least one suitable advertisement putting point is determined in an advertisement from a plurality of advertisement putting points method and apparatus that embodiments of the present invention one and embodiment three provide respectively, and it is an advertisement putting point definite method and apparatus that is suitable for rendering to the advertisement of this advertisement putting point from a plurality of advertisements that embodiment two and embodiment four provide respectively.In actual applications, may need also from a plurality of advertisement putting points to determine advertisement putting points that it is fit to respectively that it can be in several ways to realize for a plurality of advertisements:
At least one suitable advertisement putting point is determined in each advertisement that is respectively in a plurality of advertisements from a plurality of advertisement putting points, can realize by the method and apparatus that repeatedly uses embodiment one and embodiment three to be provided; Each the advertisement putting point that perhaps is respectively in a plurality of advertisement putting points is determined an advertisement that is suitable for rendering to this advertisement putting point from a plurality of advertisements, can realize by the method and apparatus that repeatedly uses embodiment two and embodiment four to be provided; Or the device that the method that is provided by embodiment of the present invention five or embodiment six are provided is realized.
As shown in Figure 5, embodiment of the present invention five provides the method for a kind of definite advertisement and advertisement putting point correspondence.By using described method, can be that the advertisement putting point that it is fit to is determined in a plurality of advertisements respectively from a plurality of advertisement putting points.Described method comprises:
Clicked number of times when showing on step 520, described each advertisement of record each advertisement putting point in described at least one advertisement putting point;
Preferably, in step 510, described each advertisement can be shown on each the advertisement putting point in described a plurality of advertisement putting points respectively, such as 5 advertisement putting point P1-P5 are arranged, there are 5 advertisement A1-A5 (to need to prove, the quantity of advertisement putting point is not necessarily identical with the quantity of advertisement, here just for example), each advertisement among the A1-A5 is shown on the advertisement putting point of each in P1-P5 respectively, and write down the clicked number of times of each advertisement when on each advertisement putting point, showing respectively, then can obtain record result as shown in table 5.
| A1 | A2 | A3 | A4 | A5 | |
| P1 | 6071 | 7083 | 8343 | 5449 | 10214 |
| P2 | 5347 | 4774 | 4217 | 9151 | 5931 |
| P3 | 2643 | 10704 | 4507 | 4538 | 2050 |
| P4 | 1450 | 4220 | 9625 | 6664 | 3001 |
| P5 | 9906 | 6725 | 1342 | 10938 | 6535 |
Table 5
Certainly, can each advertisement among the A1-A5 all not shown on the advertisement putting point of each in P1-P5 yet, for example, each advertisement among A1, A2 and the A3 can be shown on the advertisement putting point of each in P1-P4 respectively, and each advertisement among A4 and the A5 only shows on each the advertisement putting point in P2 to P5 respectively.
Wherein, step 530 is described according to the clicked number of times that writes down, and determines the corresponding relation of at least one advertisement putting point in described each advertisement and the described a plurality of advertisement putting point, and different embodiments can be arranged:
In mode one, step 530 comprises:
In mode two, step 530 comprises:
In the specific implementation, is maximum for fear of a plurality of advertisements occurring in the number of clicks of same advertisement putting point, thereby cause to determine the situation which advertisement should corresponding described same advertisement putting point, perhaps be at most in the number of clicks of a plurality of advertisement putting points for fear of same advertisement occurring, thereby cause to determine that situation which advertisement putting point should corresponding described same advertisement (certainly, in other embodiments of the invention, also can determine the corresponding same advertisement simultaneously of a plurality of advertisement putting points), can be behind the corresponding relation of determining an advertisement and an advertisement putting point, no longer will be determined this advertisement and this advertisement putting point of corresponding relation, not determine the advertisement of corresponding relation and the candidate advertisement putting point and the candidate advertisement of advertisement putting point as yet as other.
For example, in table 5, at first determined the corresponding P5 advertisement putting of A1 advertisement point according to described mode one, also need to determine the advertisement putting point of A2 advertisement correspondence, and this moment is no longer with the candidate advertisement putting point of P5 advertisement putting point as the A2 advertisement, promptly only with the candidate advertisement putting point of P1-P4 advertisement putting point, therefrom to determine the clicked number of times of the A2 advertisement putting point at place the most for a long time as A2.Determining that the clicked number of times of A4 will be P2 during the advertisement putting point at place the most for a long time like this, thereby avoiding occurring the situation of definite simultaneously A1 and all corresponding P5 advertisement putting point of A4.Again for example, in table 5, at first determined P1 advertisement putting point corresponding A 5 advertisement puttings point according to described mode two, also need to determine the advertisement of P2 advertisement putting point correspondence, and this moment is no longer with the candidate advertisement of A5 advertisement as P2 advertisement putting point, promptly only with the A1-A4 advertisement as the candidate advertisement, therefrom to determine the maximum advertisement of clicked number of times on P2 advertisement putting point.When determining the advertisement that clicked number of times is maximum on P5 advertisement putting point, will be A1 like this, thereby avoid occurring determining simultaneously all situations of corresponding A 4 advertisement putting points of P2 and P5.
Perhaps, behind the corresponding relation of determining an advertisement and an advertisement putting point, no longer will be determined this advertisement putting point of corresponding relation, not determine the candidate advertisement putting point of the advertisement of corresponding relation as yet as other; Again or, behind the corresponding relation of determining an advertisement and an advertisement putting point, no longer will be determined this advertisement of corresponding relation, as other not candidate advertisements of the advertisement putting point of definite corresponding relation as yet.
Preferably, described method also can comprise:
Preferably, behind the corresponding relation of having determined advertisement and advertisement putting point, also can advertisement be shown in the advertisement putting point of correspondence according to this corresponding relation.Then described method also can comprise:
As shown in Figure 6, embodiment of the present invention six provides the device 3 of a kind of definite advertisement and advertisement putting point correspondence.By using this device 3, can be that the advertisement putting point that it is fit to is determined in a plurality of advertisements respectively from a plurality of advertisement putting points.This device 3 comprises that the 3rd display module 350, the 3rd logging modle 310 and the 3rd set up module 320.
Described the 3rd display module 350 is used for each advertisement of a plurality of advertisements is shown at least one the advertisement putting point in a plurality of advertisement putting points respectively.
Clicked number of times when described the 3rd logging modle 310 is used for writing down described each advertisement and shows on each advertisement putting point of described at least one advertisement putting point;
The described the 3rd sets up module 320 is used for determining the corresponding relation of at least one advertisement putting point in described each advertisement and the described a plurality of advertisement putting point according to the clicked number of times that writes down.
Wherein, the described the 3rd set up module 320 and in first embodiment, can further comprise:
The 3rd comparison module 321 is used for respectively determining that the clicked number of times of described each advertisement reaches at most/the advertisement putting point at place time for a long time;
The 3rd processing module 322 is used for respectively determining that described each advertisement number of times clicked with it reaches at most/corresponding relation of the advertisement putting point at place time for a long time.
The described the 3rd sets up module 320 can further comprise in a second embodiment:
The 4th comparison module 323 is used for determining respectively the maximum or inferior many advertisements of clicked number of times on each advertisement putting point of described a plurality of advertisement putting points;
The manages module 324 everywhere, be used for determining respectively described each advertisement putting point with its on clicked number of times maximum or inferior more than the corresponding relation of advertisement.
In the specific implementation, is maximum for fear of a plurality of advertisements occurring in the number of clicks of same advertisement putting point, thereby cause to determine the situation which advertisement should corresponding described same advertisement putting point, perhaps be at most in the number of clicks of a plurality of advertisement putting points for fear of same advertisement occurring, thereby cause to determine that situation which advertisement putting point should corresponding described same advertisement (certainly, in other embodiments of the invention, also can determine the corresponding same advertisement simultaneously of a plurality of advertisement putting points), described the 3rd comparison module 321 or described the 4th comparison module 323 also are used for, whenever described the 3rd processing module 322 or described the is managed after module 324 determines the corresponding relation of advertisements and an advertisement putting point everywhere, no longer will be determined this advertisement and this advertisement putting point of corresponding relation, not determine the advertisement of corresponding relation and the candidate advertisement putting point and the candidate advertisement of advertisement putting point as yet as other; Perhaps, whenever described the 3rd processing module 322 or described the is managed after module 324 determines the corresponding relation of advertisements and an advertisement putting point everywhere, no longer will be determined this advertisement putting point of corresponding relation, not determine the candidate advertisement putting point of the advertisement of corresponding relation as yet as other; Again or, whenever described the 3rd processing module 322 or described the is managed after module 324 determines the corresponding relation of advertisements and an advertisement putting point everywhere, no longer will be determined this advertisement of corresponding relation, not determine the candidate advertisement of the advertisement putting point of corresponding relation as yet as other.
Preferably, described device 3 can further include the 3rd trigger module 340.Described the 3rd trigger module 340 is used for producing a trigger pip, and this trigger pip being reached described the 3rd display module 350 when satisfying a trigger condition.Described the 3rd display module 350 also is used for when receiving described trigger pip, and each advertisement in described a plurality of advertisements is shown at least one the advertisement putting point in described a plurality of advertisement putting points respectively.Described the 3rd logging modle 310 also is used for upgrading or writes down the clicked number of times of described each advertisement when showing again on each advertisement putting point of described at least one advertisement putting point.
Preferably, behind the corresponding relation of having determined advertisement and advertisement putting point, also can advertisement be shown in the advertisement putting point of correspondence according to this corresponding relation.Then described the 3rd display module 350 also is used for the corresponding relation according to determined described each advertisement and described a plurality of at least one advertisement putting point of advertisement putting point, and described each advertisement is shown in corresponding advertisement putting point.
Need to prove that each embodiment that is provided in this instructions all adopts the mode of going forward one by one to describe, what each embodiment stressed all is and the difference of other embodiment that identical similar part is mutually referring to getting final product between each embodiment.For device embodiment, because it is similar substantially to method embodiment, so description is fairly simple, relevant part gets final product referring to the part explanation of method embodiment.
Obviously, those skilled in the art should be understood that, each module of the above-mentioned embodiment of the invention or each step can realize with the general calculation device, they can concentrate on the single calculation element, perhaps be distributed on the network that a plurality of calculation element forms, alternatively, they can be realized with the executable program code of calculation element, thereby, they can be stored in the memory storage and carry out by calculation element, perhaps they are made into each integrated circuit modules respectively, perhaps a plurality of modules in them or step are made into the single integrated circuit module and realize.Like this, the present invention is not restricted to any specific hardware and software combination.Should be understood that the variation in these concrete enforcements is conspicuous for a person skilled in the art, do not break away from spiritual protection domain of the present invention.
From the foregoing description as can be seen: the embodiment of the invention is by showing advertisement in advance in advertisement putting point, write down the clicked number of times of advertisement when showing on advertisement putting point; According to the clicked number of times of record, determine the corresponding relation of at least one advertisement putting point in described advertisement and the described a plurality of advertisement putting point.Compare to prior art, the described corresponding relation that the embodiment of the invention provides is in a period of time, different advertisements is shown on different advertisement putting points respectively, definite by the click behavior of gathering the user, the historical data that it write down can be reacted most users and be more prone to click in this webpage advertisement shown on the advertisement putting point when being browsed a webpage, so the described corresponding relation of determining is more objective, more targeted.If according to described corresponding relation with advertisement putting to the advertisement putting point, can make more users when the webpage of browse advertisements release position place, be more prone to click advertisement shown on this advertisement putting point, thereby can determine the corresponding relation of advertisement and advertisement putting point according to user's hobby, no matter and the content in the webpage is that what mode is (such as text, picture, video or the like), can determine the corresponding relation of advertisement and advertisement putting point according to user's hobby, if the advertisement of determining according to the embodiment of the invention and the corresponding relation of advertisement putting point are thrown in advertisement, can improve the rendering effect of advertisement and user to the likability of website, increase user experience.
Obviously, those skilled in the art can carry out various changes and modification to the present invention and not break away from the spirit and scope of the present invention.Like this, if of the present invention these are revised and modification belongs within the scope of claim of the present invention and equivalent technologies thereof, then the present invention also is intended to comprise these changes and modification interior.
Claims (32)
1, the method for a kind of definite advertisement and advertisement putting point correspondence is characterized in that, this method comprises:
An advertisement is shown the advertisement putting point of described advertisement putting point for dividing according to time period or locus on a plurality of advertisement putting points;
Write down the clicked number of times of described advertisement when on each advertisement putting point, showing;
According to the clicked number of times of record, determine the corresponding relation of at least one advertisement putting point in described advertisement and the described a plurality of advertisement putting point.
2, the method for claim 1 is characterized in that, described clicked number of times according to record determines that the corresponding relation of at least one advertisement putting point in described advertisement and the described a plurality of advertisement putting point comprises:
Determine that the clicked number of times of described advertisement is maximum and/or for a long time inferior, the advertisement putting point at place;
Determine the corresponding relation of the advertisement putting point at the maximum and/or inferior place for a long time of described advertisement and described clicked number of times.
3, method as claimed in claim 1 or 2 is characterized in that, this method also comprises:
When satisfying a trigger condition, described advertisement is shown on described a plurality of advertisement putting points;
Upgrade or write down the clicked number of times of described advertisement when on each advertisement putting point, showing again.
4, method as claimed in claim 3 is characterized in that, described trigger condition is for reaching the predefined time.
5, as claim 1,2 or 4 described methods, it is characterized in that this method also comprises:
According to the corresponding relation of at least one advertisement putting point in determined described advertisement and the described a plurality of advertisement putting point, described advertisement is shown in corresponding advertisement putting point.
6, the method for a kind of definite advertisement and advertisement putting point correspondence is characterized in that, this method comprises:
A plurality of advertisements are shown the advertisement putting point of described advertisement putting point respectively for dividing according to time period or locus on an advertisement putting point;
Write down the clicked number of times of each advertisement when on described advertisement putting point, showing;
According to the clicked number of times of record, determine the advertisement in described a plurality of advertisement and the corresponding relation of described advertisement putting point.
7, method as claimed in claim 6 is characterized in that, described clicked number of times according to record determines that the advertisement in described a plurality of advertisement and the corresponding relation of described advertisement putting point comprise:
When determining on described advertisement putting point, to show, the maximum or inferior many advertisement of clicked number of times;
Determine the maximum or inferior many advertisement of described clicked number of times and the corresponding relation of described advertisement putting point.
8, as claim 6 or 7 described methods, it is characterized in that this method also comprises:
When satisfying a trigger condition, described a plurality of advertisements are shown on described advertisement putting point respectively;
Upgrade or write down the clicked number of times of each advertisement when on described advertisement putting point, showing again.
9, method as claimed in claim 8 is characterized in that, described trigger condition is for reaching the predefined time.
10, as claim 6,7 or 9 described methods, it is characterized in that this method also comprises:
According to an advertisement in determined described a plurality of advertisements and the corresponding relation of described advertisement putting point, a described advertisement is shown in described advertisement putting point.
11, the device of a kind of definite advertisement and advertisement putting point correspondence is characterized in that, this device comprises:
First display module is used for an advertisement is shown on a plurality of advertisement putting points, the advertisement putting point of described advertisement putting point for dividing according to time period or locus;
First logging modle, the clicked number of times when being used to write down described advertisement and on each advertisement putting point, showing;
First sets up module, is used for the clicked number of times according to record, determines the corresponding relation of at least one advertisement putting point in described advertisement and the described a plurality of advertisement putting point.
12, device as claimed in claim 11 is characterized in that, described first sets up module comprises:
First comparison module is used for determining that the clicked number of times of described advertisement is maximum and/or for a long time inferior, the advertisement putting point at place;
First processing module is used for determining described advertisement and described clicked number of times is maximum and/or the corresponding relation of the advertisement putting point at inferior place for a long time.
13, as claim 11 or 12 described devices, it is characterized in that this device also comprises:
First trigger module is used for producing a trigger pip, and this trigger pip being reached described first display module when satisfying a trigger condition;
Described first display module also is used for:
When receiving described trigger pip, described advertisement is shown on described a plurality of advertisement putting points;
Described first logging modle also is used for:
Upgrade or write down the clicked number of times of described advertisement when on each advertisement putting point, showing again.
14, device as claimed in claim 13 is characterized in that, described trigger condition is for reaching the predefined time.
As claim 11,12 or 14 described devices, it is characterized in that 15, described first display module also is used for:
According to the corresponding relation of at least one advertisement putting point in determined described advertisement and the described a plurality of advertisement putting point, described advertisement is shown in corresponding advertisement putting point.
16, the device of a kind of definite advertisement and advertisement putting point correspondence is characterized in that, this device comprises:
Second display module is used for a plurality of advertisements are shown on an advertisement putting point respectively, the advertisement putting point of described advertisement putting point for dividing according to time period or locus;
Second logging modle, the clicked number of times when being used to write down each advertisement and on described advertisement putting point, showing;
Second sets up module, is used for the clicked number of times according to record, determines the advertisement in described a plurality of advertisement and the corresponding relation of described advertisement putting point.
17, device as claimed in claim 16 is characterized in that, described second sets up module comprises:
Second comparison module, the maximum or inferior many advertisement of clicked number of times when being used to determine on described advertisement putting point, show;
Second processing module is used for determining the maximum or inferior many advertisement of described clicked number of times and the corresponding relation of described advertisement putting point.
18, as claim 16 or 17 described devices, it is characterized in that this device also comprises:
Second trigger module is used for producing a trigger pip, and this trigger pip being reached described second display module when satisfying a trigger condition;
Described second display module also is used for:
When receiving described trigger pip, described a plurality of advertisements are shown on described advertisement putting point respectively;
Described second logging modle also is used for:
Upgrade or write down the clicked number of times of each advertisement when on described advertisement putting point, showing again.
19, device as claimed in claim 18 is characterized in that, described trigger condition is for reaching the predefined time.
As claim 16,17 or 19 described devices, it is characterized in that 20, described second display module also is used for:
According to the maximum or inferior many advertisement of determined described clicked number of times and the corresponding relation of described advertisement putting point, a described advertisement is shown in described advertisement putting point.
21, the method for a kind of definite advertisement and advertisement putting point correspondence is characterized in that, this method comprises:
Each advertisement in a plurality of advertisements is shown the advertisement putting point of described advertisement putting point respectively at least one the advertisement putting point in a plurality of advertisement putting points for dividing according to time period or locus;
Write down the clicked number of times of described each advertisement when on each advertisement putting point, showing;
According to the clicked number of times of record, determine the corresponding relation of at least one advertisement putting point in described each advertisement and the described a plurality of advertisement putting point.
22, method as claimed in claim 21 is characterized in that, and is described according to the clicked number of times that writes down, and determines the corresponding relation of at least one advertisement putting point in described each advertisement and the described a plurality of advertisement putting point, comprising:
Determine the advertisement putting point at the maximum and/or inferior place for a long time of the clicked number of times of described each advertisement respectively; Determine the corresponding relation of the advertisement putting point at the maximum and/or inferior place for a long time of described each advertisement number of times clicked respectively with it; Or
Determine respectively described each advertisement putting point is gone up the maximum or inferior advertisement how of clicked number of times; Determine respectively described each advertisement putting point with its on clicked number of times maximum or inferior more than the corresponding relation of advertisement.
23, method as claimed in claim 22 is characterized in that, this method also comprises:
Behind the corresponding relation of determining an advertisement and an advertisement putting point, no longer will be determined this advertisement and this advertisement putting point of corresponding relation, not determine the advertisement of corresponding relation and the candidate advertisement putting point and the candidate advertisement of advertisement putting point as yet as other; Or
Behind the corresponding relation of determining an advertisement and an advertisement putting point, no longer will be determined this advertisement putting point of corresponding relation, do not determine the candidate advertisement putting point of the advertisement of corresponding relation as yet as other; Or
Behind the corresponding relation of determining an advertisement and an advertisement putting point, no longer will be determined this advertisement of corresponding relation, do not determine the candidate advertisement of the advertisement putting point of corresponding relation as yet as other.
24, as claim 21,22 or 23 described methods, it is characterized in that this method also comprises:
When satisfying a trigger condition, each advertisement in described a plurality of advertisements is shown at least one the advertisement putting point in described a plurality of advertisement putting points respectively;
Upgrade or write down the clicked number of times of described each advertisement when on each advertisement putting point, showing again.
25, method as claimed in claim 24 is characterized in that, described trigger condition is for reaching the predefined time.
26, as claim 21,22,23 or 25 described methods, it is characterized in that this method also comprises:
According to the corresponding relation of at least one advertisement putting point in determined described each advertisement and the described a plurality of advertisement putting point, described each advertisement is shown in corresponding advertisement putting point.
27, the device of a kind of definite advertisement and advertisement putting point correspondence is characterized in that, this device comprises:
The 3rd display module is used for each advertisement of a plurality of advertisements being shown the advertisement putting point of described advertisement putting point for dividing according to time period or locus respectively at least one the advertisement putting point in a plurality of advertisement putting points;
The 3rd logging modle, the clicked number of times when being used to write down described each advertisement and on each advertisement putting point, showing;
The 3rd sets up module, is used for the clicked number of times according to record, determines the corresponding relation of at least one advertisement putting point in described each advertisement and the described a plurality of advertisement putting point.
28, device as claimed in claim 27 is characterized in that, the described the 3rd sets up module comprises:
The 3rd comparison module is used for respectively determining the advertisement putting point at the maximum and/or inferior place for a long time of the clicked number of times of described each advertisement; The 3rd processing module is used for respectively determining the corresponding relation of the advertisement putting point at the maximum and/or inferior place for a long time of described each advertisement number of times clicked with it; Or
The 4th comparison module is used for determining respectively the maximum or inferior many advertisements of clicked number of times on described each advertisement putting point; The manages module everywhere, be used for determining respectively described each advertisement putting point with its on clicked number of times maximum or inferior more than the corresponding relation of advertisement.
29, device as claimed in claim 28 is characterized in that, described the 3rd comparison module or described the 4th comparison module also are used for:
After described the 3rd processing module or described is managed the corresponding relation that module determines an advertisement and an advertisement putting point everywhere, no longer will be determined this advertisement and this advertisement putting point of corresponding relation, not determine the advertisement of corresponding relation and the candidate advertisement putting point and the candidate advertisement of advertisement putting point as yet as other; Or
After described the 3rd processing module or described is managed the corresponding relation that module determines an advertisement and an advertisement putting point everywhere, no longer will be determined this advertisement putting point of corresponding relation, not determine the candidate advertisement putting point of the advertisement of corresponding relation as yet as other; Or
After described the 3rd processing module or described is managed the corresponding relation that module determines an advertisement and an advertisement putting point everywhere, no longer will be determined this advertisement of corresponding relation, not determine the candidate advertisement of the advertisement putting point of corresponding relation as yet as other.
30, as claim 27,28 or 29 described devices, it is characterized in that this device also comprises:
The 3rd trigger module is used for producing a trigger pip, and this trigger pip being reached described the 3rd display module when satisfying a trigger condition;
Described the 3rd display module also is used for:
Upgrade or the clicked number of times when writing down demonstration on described each advertisement each advertisement putting point in described at least one advertisement putting point again.
31, device as claimed in claim 30 is characterized in that, described trigger condition is for reaching the predefined time.
32, as claim 27,28,29 or 31 described devices, it is characterized in that this device also comprises:
The 3rd display module is used for the corresponding relation according to determined described each advertisement and described a plurality of at least one advertisement putting point of advertisement putting point, and described each advertisement is shown in corresponding advertisement putting point.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA200810093241XA CN101261716A (en) | 2008-04-23 | 2008-04-23 | Method and device for identifying mapping relation of advertisement and its distribution site |
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| Application Number | Priority Date | Filing Date | Title |
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| CNA200810093241XA CN101261716A (en) | 2008-04-23 | 2008-04-23 | Method and device for identifying mapping relation of advertisement and its distribution site |
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| CN101261716A true CN101261716A (en) | 2008-09-10 |
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|---|---|---|---|
| CNA200810093241XA Pending CN101261716A (en) | 2008-04-23 | 2008-04-23 | Method and device for identifying mapping relation of advertisement and its distribution site |
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