CN104809207A - Search method and device - Google Patents
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- CN104809207A CN104809207A CN201510208273.XA CN201510208273A CN104809207A CN 104809207 A CN104809207 A CN 104809207A CN 201510208273 A CN201510208273 A CN 201510208273A CN 104809207 A CN104809207 A CN 104809207A
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Abstract
The embodiment of the invention provides a search method and device. On one hand, the search method provided by the embodiment of the invention comprises the following steps: acquiring a search keyword; accordingly, acquiring search results according to the search keyword; then, adjusting the display state of the search results on a search result page according to search display features; displaying the adjusted search results on the search result page. Thus, the technical scheme provided by the embodiment of the invention has the advantages that the display state of the search results on the search result page can be adjusted by combining the search display features, the search experience of users is improved, and thus, the accuracy and click-through rate of the search results are improved.
Description
[technical field]
The present invention relates to technical field of internet application, particularly relate to a kind of searching method and device.
[background technology]
Along with the development of Internet technology, Internet resources rapid expansion, therefore, needs the search of search engine to user effectively to guide, and then can be the Search Results that user's propelling movement is more suitable for its demand.At present, search engine can carry out personalized push according to the keyword of user's input and user property/user interest etc.
But, user property/user interest is only the one side of user characteristics, only pushes Search Results in conjunction with this one side information to user, possibly cannot meet the search need of user, cause the accuracy of Search Results lower, and the clicking rate of Search Results is lower.Therefore, need badly and propose a kind of searching method, to improve accuracy and the clicking rate of Search Results.
[summary of the invention]
In view of this, embodiments provide a kind of searching method and device, the accuracy and the clicking rate that improve Search Results can be realized.
The one side of the embodiment of the present invention, provides a kind of searching method, comprising:
Obtain search keyword;
According to described search keyword, obtain Search Results;
Represent feature according to search, adjust described Search Results and represent state on result of page searching;
On result of page searching, the described Search Results after representing adjustment.
Aspect as above and arbitrary possible implementation, provide a kind of implementation further, describedly represents feature according to search, adjusts described Search Results and represent state on result of page searching, comprising:
Represent feature according to described search, adjust described Search Results representing sequentially on result of page searching.
Aspect as above and arbitrary possible implementation, provide a kind of implementation further, describedly represents feature according to search, adjusts described Search Results and represent state on result of page searching, comprising:
Represent feature according to described search, adjust described Search Results and represent pattern on result of page searching.
Aspect as above and arbitrary possible implementation, provide a kind of implementation further, described method also comprises:
According to user's historical behavior data, obtain described search and represent feature.
Aspect as above and arbitrary possible implementation, provide a kind of implementation further, described according to user's historical behavior data, obtains described search and represent feature, comprising:
According to the sectional drawing of historical search result content on result of page searching, what obtain historical search result represents pattern;
According to described user's historical behavior data, obtain the user behavior data for described Search Results;
According to representing pattern for the user behavior data of described Search Results and described historical search result, obtaining the search relevant to user behavior and representing feature.
The one side of the embodiment of the present invention, provides a kind of searching method, comprising:
Obtain search keyword;
According to described search keyword, obtain Search Results;
On result of page searching, represent described Search Results, in described Search Results, the pattern that represents of at least one Search Results is represent feature according to search to determine.
Aspect as above and arbitrary possible implementation, provide a kind of implementation further, described on result of page searching, and before representing described Search Results, described method also comprises:
Represent feature according to described search, that determines at least one Search Results described represents pattern.
Aspect as above and arbitrary possible implementation, provide a kind of implementation further, described method also comprises:
According to user's historical behavior data, obtain described search and represent feature.
Aspect as above and arbitrary possible implementation, provide a kind of implementation further, described according to user's historical behavior data, obtains described search and represent feature, comprising:
According to the sectional drawing of historical search result content on result of page searching, what obtain historical search result represents pattern;
According to described user's historical behavior data, obtain the user behavior data for described Search Results;
According to representing pattern for the user behavior data of described Search Results and described historical search result, obtaining the search relevant to user behavior and representing feature.
The one side of the embodiment of the present invention, provides a kind of searcher, comprising:
Acquiring unit, for obtaining search keyword;
Search unit, for according to described search keyword, obtains Search Results;
Processing unit, for representing feature according to search, adjusting described Search Results and representing state on result of page searching;
Represent unit, at result of page searching, the described Search Results after representing adjustment.
Aspect as above and arbitrary possible implementation, provide a kind of implementation, described processing unit further, specifically for:
Represent feature according to described search, adjust described Search Results representing sequentially on result of page searching.
Aspect as above and arbitrary possible implementation, provide a kind of implementation, described processing unit further, specifically for:
Represent feature according to described search, adjust described Search Results and represent pattern on result of page searching.
Aspect as above and arbitrary possible implementation, provide a kind of implementation, described processing unit further, also for:
According to user's historical behavior data, obtain described search and represent feature.
Aspect as above and arbitrary possible implementation, provide a kind of implementation further, and described processing unit is used for according to user's historical behavior data, obtains described search when representing feature, specifically for:
According to the sectional drawing of historical search result content on result of page searching, what obtain historical search result represents pattern;
According to described user's historical behavior data, obtain the user behavior data for described Search Results;
According to representing pattern for the user behavior data of described Search Results and described historical search result, obtaining the search relevant to user behavior and representing feature.
The one side of the embodiment of the present invention, provides a kind of searcher, comprising:
Acquiring unit, for obtaining search keyword;
Search unit, for according to described search keyword, obtains Search Results;
Represent unit, at result of page searching, represent described Search Results, in described Search Results, the pattern that represents of at least one Search Results is represent feature according to search to determine.
Aspect as above and arbitrary possible implementation, provide a kind of implementation further, described device also comprises:
Processing unit, for representing feature according to described search, that determines at least one Search Results described represents pattern.
Aspect as above and arbitrary possible implementation, provide a kind of implementation, described processing unit further, also for:
According to user's historical behavior data, obtain described search and represent feature.
Aspect as above and arbitrary possible implementation, provide a kind of implementation, described processing unit further, specifically for:
According to the sectional drawing of historical search result content on result of page searching, what obtain historical search result represents pattern;
According to described user's historical behavior data, obtain the user behavior data for described Search Results;
According to representing pattern for the user behavior data of described Search Results and described historical search result, obtaining the search relevant to user behavior and representing feature.
As can be seen from the above technical solutions, the embodiment of the present invention has following beneficial effect:
The technical scheme that the present embodiment provides, compared with prior art, is realizing realizing in the process of search according to search keyword, combines search and represents feature to what adjust Search Results represent state on result of page searching.According to the experimental result of the technical scheme that the embodiment of the present invention provides, can determine that user behavior can be subject to searching for the impact representing feature, therefore by representing state adjustment to Search Results, directly can improve the search experience of user, thus improve accuracy and the clicking rate of Search Results.
[accompanying drawing explanation]
In order to be illustrated more clearly in the technical scheme of the embodiment of the present invention, be briefly described to the accompanying drawing used required in embodiment below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is the schematic flow sheet of the embodiment one of the searching method that the embodiment of the present invention provides;
Fig. 2 is the sectional drawing of the content of historical search result on result of page searching that the embodiment of the present invention provides
Fig. 3 is the schematic flow sheet of the embodiment two of the searching method that the embodiment of the present invention provides;
Fig. 4 is the functional block diagram of the embodiment one of the searcher that the embodiment of the present invention provides;
Fig. 5 is the functional block diagram of the embodiment two of the searcher that the embodiment of the present invention provides.
[embodiment]
Technical scheme for a better understanding of the present invention, is described in detail the embodiment of the present invention below in conjunction with accompanying drawing.
Should be clear and definite, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making other embodiments all obtained under creative work prerequisite, belong to the scope of protection of the invention.
The term used in embodiments of the present invention is only for the object describing specific embodiment, and not intended to be limiting the present invention." one ", " described " and " being somebody's turn to do " of the singulative used in the embodiment of the present invention and appended claims is also intended to comprise most form, unless context clearly represents other implications.
Should be appreciated that term "and/or" used herein is only a kind of incidence relation describing affiliated partner, can there are three kinds of relations in expression, and such as, A and/or B, can represent: individualism A, exists A and B simultaneously, these three kinds of situations of individualism B.In addition, character "/" herein, general expression forward-backward correlation is to the relation liking a kind of "or".
Depend on linguistic context, word as used in this " if " can be construed as into " ... time " or " when ... time " or " in response to determining " or " in response to detection ".Similarly, depend on linguistic context, phrase " if determination " or " if detecting (the conditioned disjunction event of statement) " can be construed as " when determining " or " in response to determining " or " when detecting (the conditioned disjunction event of statement) " or " in response to detection (the conditioned disjunction event of statement) ".
Embodiment one
The embodiment of the present invention provides a kind of searching method, please refer to Fig. 1, the schematic flow sheet of the embodiment one of its searching method provided for the embodiment of the present invention, and as shown in the figure, the method comprises the following steps:
S101, obtains search keyword.
Concrete, the search keyword that user inputs in search input frame can be obtained, or, also can obtain the search keyword that user selects in the search keyword recommended.
S102, according to described search keyword, obtains Search Results.
Concrete, according to the search keyword obtained, search in the first index data base, to obtain the webpage comprising described search keyword, and according to rank algorithm, these webpages are sorted, the webpage comprising search keyword after sequence can as the partial search results in described Search Results, or the webpage comprising search keyword after sequence also can directly as in described Search Results.
Preferably, crawlers can be utilized to crawl the pagefile of webpage on internet, then, pagefile is decomposed, the process such as analysis, then the keyword of pagefile is utilized to set up index, by the index of foundation in table form stored in database, thus realize setting up the first index data base.
Wherein, if the webpage comprising search keyword after sequence can as the partial search results in described Search Results, illustrate and also need according to search keyword, put it over information, using the promotion message of acquisition as the remainder Search Results in described Search Results, be equivalent to, both comprised common Search Results in described Search Results, and also comprised promotion message.
Preferably, can according to the search keyword obtained, search in the second index data base, to obtain the promotion message comprising described search keyword, and according to rank algorithm, these promotion messages are sorted, the promotion message comprising search keyword after sequence can as the partial search results in described Search Results.Wherein, described second index data base can generate by setting up index according to the keyword in promotion message.
S103, represents feature according to search, adjusts described Search Results and represent state on result of page searching.
Concrete, illustrate, in the embodiment of the present invention, represent feature according to search, adjust described Search Results representing state and can include but not limited to following two kinds of methods on result of page searching:
The first: represent feature according to described search, adjust described Search Results representing sequentially on described result of page searching.
The second: represent feature according to described search, adjusts described Search Results and represent pattern on described result of page searching.
Optionally, execution represent feature according to search, adjustment Search Results on result of page searching represent state before, first according to user's historical behavior data, described search can be obtained and represents feature.
Illustrate, in the embodiment of the present invention, according to user's historical behavior data, obtaining the method that described search represents feature can include but not limited to:
First, obtain the sectional drawing of the content of historical search result on result of page searching, and according to the sectional drawing of historical search result content on result of page searching, what obtain historical search result represents pattern.Then, according to described user's historical behavior data, the user behavior data for described Search Results is obtained.Finally, represent pattern according to described user behavior data and described historical search result, obtain the search relevant to user behavior and represent feature.
Sectional drawing instrument can be utilized in advance to carry out sectional drawing process to the content of historical search result on result of page searching, and the sectional drawing of the content of historical search result on result of page searching of acquisition is stored in Sample Storehouse, when needs acquisition search represents feature, from Sample Storehouse, extract required sectional drawing.
Such as, please refer to Fig. 2, the sectional drawing of its content of historical search result on result of page searching provided for the embodiment of the present invention.Historical search result shown in Fig. 2 is the promotion message in result of page searching.
Preferably, as shown in Figure 2, the content of historical search result on result of page searching can include but not limited to: in icon, theme, link and summary texts at least one.
Preferably, the search that can extract historical search result from the sectional drawing of the content of historical search result on result of page searching represents feature; Described search represents feature and can include but not limited to: search at least one in visual signature and search text feature.
Preferably, described search visual signature can include but not limited to: the relative position information etc. in the color of described icon, the distributed intelligence of general rise of prices of the stocks and other securities text and the content of historical search result on result of page searching between element.
Such as, the relative position information in the content of historical search result on result of page searching between element can include but not limited to: the relative position information between icon with general rise of prices of the stocks and other securities text and the relative position information etc. linked between summary texts.
Preferably, described search text feature can include but not limited to: the number of characters of summary texts and the positional information etc. of summary texts.
Preferably, the user behavior data for described Search Results can include but not limited to: whether described Search Results clicked, and if clicked when, the click quality of described Search Results.
Be understandable that, the click quality of described Search Results can according at the described Search Results of click, and after entering into the page corresponding to described Search Results, user determined in the residence time of this page.
Illustrate, represent feature according to described user behavior data and described search, obtaining the method that the search relevant to user behavior represent feature can include but not limited to:
Feature is represented according to described user behavior data and described search, adopt the method for other factors of normalization, under the interference getting rid of other factors, relation search being represented to feature and user behavior is analyzed, and represents feature to obtain the search relevant to user behavior.
Such as, the distributed intelligence obtaining general rise of prices of the stocks and other securities text is identical, and relative position information between element is identical, but some historical search results that the color of icon is different, add up in these historical search results, when what color Icon Color be, the number of clicks of historical search result is more or to click quality higher, thus according to Icon Color, can determine that the search relevant to user behavior represents feature.As Icon Color be warm tones time, the number of clicks of historical search result is more more or to click quality higher, and like this, the search relevant to user behavior represents feature, and can to comprise Icon Color be warm tones.
Again such as, the distributed intelligence obtaining general rise of prices of the stocks and other securities text is identical, and Icon Color is identical, but some historical search results that the relative position information between element is different, add up in these historical search results, when between element, what scope relative position information be, the number of clicks of historical search result is more or to click quality higher, thus according to this scope, can determine that the search relevant to user behavior represents feature.If the distance between link and summary texts is l
1~ l
2time, the number of clicks of historical search result is more more or to click quality higher, and like this, the search relevant to user behavior represents feature, and can to comprise the distance linked between summary texts be l
1~ l
2.
Illustrate, feature is represented according to described search, adjust the method that represent order of described Search Results on described result of page searching can include but not limited to: represent feature according to described search and carry out modeling, then the model utilizing modeling to generate is assessed each Search Results, to obtain the click possibility degree of each Search Results, then according to click possibility degree, all Search Results are sorted, the Search Results obtained after sequence is presented on result of page searching.
Or, also can after according to click possibility degree Search Results being sorted, screening falls to click the minimum some Search Results of possibility degree, only retain and click the highest some Search Results of possibility degree, before Search Results is reached the standard grade, directly just can filter out some like this click the lower Search Results of possibility degree, to avoid all Search Results all to reach the standard grade, the resource that saving Search Results takies and time, accelerate searching products iteration.
Illustrate, feature is represented according to described search, adjust the method that represent pattern of described Search Results on described result of page searching can include but not limited to: represent feature according to the search relevant to user behavior, on result of page searching, pattern adjustment is represented to described Search Results, there is described search represents feature to make the pattern that represents of described Search Results on result of page searching.
Such as, the search relevant to user behavior represents feature, and to comprise Icon Color be warm tones, and the original search of Search Results represents Icon Color in feature is cool tone, if directly represent this Search Results, represent in the pattern Icon Color of this Search Results on result of page searching is cool tone, therefore need on result of page searching, to represent pattern adjustment to Search Results, thus can the Icon Color of Search Results be changed into warm tones, like this, the represent pattern of this Search Results on result of page searching has described search and represents feature.
Be understandable that, relevant to user behavior because described search represents feature, therefore, if the represent pattern of described Search Results on result of page searching has described search and represent feature, then can improve Consumer's Experience, thus improve the number of clicks of Search Results.
S104, on result of page searching, the described Search Results after representing adjustment.
Concrete, after the described Search Results of adjustment, the described Search Results after result of page searching represents adjustment, the Search Results after realizing adjustment is supplied to user, completes the search procedure of described search keyword.
It should be noted that, in the present embodiment, search is represented feature and directly applies to Search Results on line, thus realize can representing feature according to this search representing of Search Results is optimized, promote Consumer's Experience and system marketability, thus the number of clicks of Search Results can be improved.
In the present embodiment, by obtaining search keyword; Thus, according to described search keyword, obtain Search Results; And then, represent feature according to search, adjust described Search Results and represent state on result of page searching; And, on result of page searching, the described Search Results after representing adjustment.The technical scheme that the present embodiment provides, compared with prior art, is realizing realizing in the process of search according to search keyword, combines search and represents feature to what adjust Search Results represent state on result of page searching.According to the experimental result of the technical scheme that the embodiment of the present invention provides, can determine that user behavior can be subject to searching for the impact representing feature, therefore by representing state adjustment to Search Results, directly can improve the search experience of user, thus improve accuracy and the clicking rate of Search Results.
It should be noted that, the executive agent of S101 ~ S104 partly or entirely can for being positioned at the application of local terminal, or can also for being arranged on plug-in unit or SDK (Software Development Kit) (the Software Development Kit of the application being arranged in local terminal, the functional unit such as SDK), or can also for being arranged in the search engine of network side server, or can also for being positioned at the distributed system of network side, the present embodiment is not particularly limited this.
Be understandable that, described application can be mounted in the local program (nativeApp) in terminal, or can also be a web page program (webApp) of browser in terminal, and the present embodiment does not limit this.
It should be noted that, terminal involved in the embodiment of the present invention can include but not limited to personal computer (Personal Computer, PC), personal digital assistant (Personal Digital Assistant, PDA), radio hand-held equipment, panel computer (Tablet Computer), mobile phone, MP3 player, MP4 player etc.
Embodiment two
Please refer to Fig. 3, the schematic flow sheet of the embodiment two of its searching method provided for the embodiment of the present invention, as shown in the figure, the method comprises the following steps:
S301, obtains search keyword.
Concrete, the search keyword that user inputs in search input frame can be obtained, or, also can obtain the search keyword that user selects in the search keyword recommended.
S302, according to described search keyword, obtains Search Results.
Concrete, according to the search keyword obtained, search in the first index data base, to obtain the webpage comprising described search keyword, and according to rank algorithm, these webpages are sorted, the webpage comprising search keyword after sequence can as the partial search results in described Search Results, or the webpage comprising search keyword after sequence also can directly as in described Search Results.
Preferably, crawlers can be utilized to crawl the pagefile of webpage on internet, then, pagefile is decomposed, the process such as analysis, then the keyword of pagefile is utilized to set up index, by the index of foundation in table form stored in database, thus realize setting up the first index data base.
Wherein, if the webpage comprising search keyword after sequence can as the partial search results in described Search Results, illustrate and also need according to search keyword, put it over information, using the promotion message of acquisition as the remainder Search Results in described Search Results, be equivalent to, both comprised common Search Results in described Search Results, and also comprised promotion message.
Preferably, can according to the search keyword obtained, search in the second index data base, to obtain the promotion message comprising described search keyword, and according to rank algorithm, these promotion messages are sorted, the promotion message comprising search keyword after sequence can as the partial search results in described Search Results.Wherein, described second index data base can generate by setting up index according to the keyword in promotion message.
S303, on result of page searching, represents described Search Results, and in described Search Results, the pattern that represents of at least one Search Results is represent feature according to search to determine.
Concrete, after the described Search Results of acquisition, result of page searching represents described Search Results.
Preferably, in the embodiment of the present invention, in described Search Results, the pattern that represents of at least one Search Results is represent feature according to search to determine.
Optionally, before result of page searching represents described Search Results, first according to user's historical behavior data, described search can be obtained and represents feature; Then, represent feature according to described search, that determines at least one Search Results described represents pattern.
Be understandable that in described Search Results, to have the pattern needs that represent of partial search results to represent feature according to search and determine, as described in only have representing pattern and can lifting search and represent feature and determine of promotion message in Search Results; Or can the pattern that represent of whole Search Results all need to represent feature according to Search Results and determine in described Search Results, the embodiment of the present invention is not particularly limited this.
Illustrate, in the embodiment of the present invention, according to user's historical behavior data, obtaining the method that described search represents feature can include but not limited to:
First, obtain the sectional drawing of the content of historical search result on result of page searching, and according to the sectional drawing of historical search result content on result of page searching, what obtain historical search result represents pattern.Then, according to described user's historical behavior data, the user behavior data for described Search Results is obtained.Finally, represent pattern according to described user behavior data and described historical search result, obtain the search relevant to user behavior and represent feature.
Sectional drawing instrument can be utilized in advance to carry out sectional drawing process to the content of historical search result on result of page searching, and the sectional drawing of the content of historical search result on result of page searching of acquisition is stored in Sample Storehouse, when needs acquisition search represents feature, from Sample Storehouse, extract required sectional drawing.
Such as, as shown in Figure 2, the historical search result shown in Fig. 2 is the promotion message in result of page searching.
Preferably, as shown in Figure 2, the content of historical search result on result of page searching can include but not limited to: in icon, theme, link and summary texts at least one.
Preferably, the search that can extract historical search result from the sectional drawing of the content of historical search result on result of page searching represents feature; Described search represents feature and can include but not limited to: search at least one in visual signature and search text feature.
Preferably, described search visual signature can include but not limited to: the relative position information etc. in the color of described icon, the distributed intelligence of general rise of prices of the stocks and other securities text and the content of historical search result on result of page searching between element.
Such as, the relative position information in the content of historical search result on result of page searching between element can include but not limited to: the relative position information between icon with general rise of prices of the stocks and other securities text and the relative position information etc. linked between summary texts.
Preferably, described search text feature can include but not limited to: the number of characters of summary texts and the positional information etc. of summary texts.
Preferably, the user behavior data for described Search Results can include but not limited to: whether described Search Results clicked, and if clicked when, the click quality of described Search Results.
Be understandable that, the click quality of described Search Results can according at the described Search Results of click, and after entering into the page corresponding to described Search Results, user determined in the residence time of this page.
Illustrate, represent feature according to described user behavior data and described search, obtaining the method that the search relevant to user behavior represent feature can include but not limited to:
Feature is represented according to described user behavior data and described search, adopt the method for other factors of normalization, under the interference getting rid of other factors, relation search being represented to feature and user behavior is analyzed, and represents feature to obtain the search relevant to user behavior.
Such as, the distributed intelligence obtaining general rise of prices of the stocks and other securities text is identical, and relative position information between element is identical, but some historical search results that the color of icon is different, add up in these historical search results, when what color Icon Color be, the number of clicks of historical search result is more or to click quality higher, thus according to Icon Color, can determine that the search relevant to user behavior represents feature.As Icon Color be warm tones time, the number of clicks of historical search result is more more or to click quality higher, and like this, the search relevant to user behavior represents feature, and can to comprise Icon Color be warm tones.
Again such as, the distributed intelligence obtaining general rise of prices of the stocks and other securities text is identical, and Icon Color is identical, but some historical search results that the relative position information between element is different, add up in these historical search results, when between element, what scope relative position information be, the number of clicks of historical search result is more or to click quality higher, thus according to this scope, can determine that the search relevant to user behavior represents feature.If the distance between link and summary texts is l
1~ l
2time, the number of clicks of historical search result is more more or to click quality higher, and like this, the search relevant to user behavior represents feature, and can to comprise the distance linked between summary texts be l
1~ l
2.
Illustrate, in the embodiment of the present invention, represent feature according to described search, determine that the method representing pattern of at least one Search Results described can also include but not limited to:
First, the material of the promotion message that advertiser provides is obtained, as the icon of promotion message, wherein, advertiser can represent feature according to the search relevant to user behavior of aforementioned acquisition, designs the icon of described promotion message, clicks this promotion message to attract user.Or obtain the content of webpage, the content of webpage may as the generic search on result of page searching.Then, according to the content of the material of promotion message and the other guide of promotion message or described webpage, generate accordingly for the Search Results of candidate, and represent feature according to the search relevant to user behavior, that determines the Search Results of generation represents pattern.
Such as, the search relevant to user behavior represents feature, and to comprise Icon Color be warm tones, then the icon of promotion message can be designed to warm-toned color by advertiser.
Or more such as, the search relevant to user behavior represents feature, and to comprise the distance linked between summary texts be l
1~ l
2, then according to l
1~ l
2between numerical value when representing on result of page searching, Search Results represent pattern.
Be understandable that, in the embodiment of the present invention, the search of acquisition can be represented feature and be supplied to advertiser, in order to guide the material of advertiser to promotion message to design, thus improve promotion message and represent effect when representing, attract user to click.And search can also be utilized to represent feature, and that determines Search Results represents pattern, it is relevant to user behavior that search represents feature, thus can utilize the Search Results attraction user click having search and represent feature, improves the number of clicks of Search Results.
In the present embodiment, by obtaining search keyword; Thus, according to described search keyword, obtain Search Results; And then on result of page searching, represent and adjust described Search Results, in described Search Results, the pattern that represents of at least one Search Results is represent feature according to search to determine.The technical scheme that the present embodiment provides, compared with prior art, is realizing realizing in the process of search according to search keyword, combines search and represents feature to what determine Search Results represent pattern on result of page searching.According to the experimental result of the technical scheme that the embodiment of the present invention provides, can determine that user behavior can be subject to searching for the impact representing feature, therefore by representing pattern adjustment to Search Results, directly can improve the search experience of user, thus improve accuracy and the clicking rate of Search Results.
The embodiment of the present invention provides the device embodiment realizing each step and method in said method embodiment further.
Please refer to Fig. 4, the functional block diagram of the embodiment one of its searcher provided for the embodiment of the present invention.As shown in the figure, this device comprises:
Acquiring unit 401, for obtaining search keyword;
Search unit 402, for according to described search keyword, obtains Search Results;
Processing unit 403, for representing feature according to search, adjusting described Search Results and representing state on result of page searching;
Represent unit 404, at result of page searching, the described Search Results after representing adjustment.
Preferably, described processing unit 403, specifically for:
Represent feature according to described search, adjust described Search Results representing sequentially on result of page searching.
Preferably, described processing unit 403, specifically for:
Represent feature according to described search, adjust described Search Results and represent pattern on result of page searching.
Optionally, described processing unit 403, also for:
According to user's historical behavior data, obtain described search and represent feature.
Preferably, described processing unit 403 for according to user's historical behavior data, obtains described search when representing feature, specifically for:
According to the sectional drawing of historical search result content on result of page searching, what obtain Search Results represents pattern;
According to described user's historical behavior data, obtain the user behavior data for described Search Results;
According to representing pattern for the user behavior data of described Search Results and described Search Results, obtaining the search relevant to user behavior and representing feature.
Because each unit in the present embodiment can perform the method shown in Fig. 1, the part that the present embodiment is not described in detail, can with reference to the related description to Fig. 1.
Please refer to Fig. 5, the functional block diagram of the embodiment two of its searcher provided for the embodiment of the present invention.As shown in the figure, this device comprises:
Acquiring unit 501, for obtaining search keyword;
Search unit 502, for according to described search keyword, obtains Search Results;
Represent unit 503, at result of page searching, represent described Search Results, in described Search Results, the pattern that represents of at least one Search Results is represent feature according to search to determine.
Optionally, described device also comprises:
Processing unit 504, for representing feature according to described search, that determines at least one Search Results described represents pattern.
Optionally, described processing unit 504, also for:
According to user's historical behavior data, obtain described search and represent feature.
Preferably, described processing unit 504, specifically for:
According to the sectional drawing of historical search result content on result of page searching, what obtain Search Results represents pattern;
According to described user's historical behavior data, obtain the user behavior data for described Search Results;
According to representing pattern for the user behavior data of described Search Results and described Search Results, obtaining the search relevant to user behavior and representing feature.
Because each unit in the present embodiment can perform the method shown in Fig. 3, the part that the present embodiment is not described in detail, can with reference to the related description to Fig. 3.
Those skilled in the art can be well understood to, and for convenience and simplicity of description, the system of foregoing description, the specific works process of device and unit, with reference to the corresponding process in preceding method embodiment, can not repeat them here.
In several embodiment provided by the present invention, should be understood that, disclosed system, apparatus and method, can realize by another way.Such as, device embodiment described above is only schematic, such as, the division of described unit, is only a kind of logic function and divides, and actual can have other dividing mode when realizing, such as, multiple unit or assembly can in conjunction with or another system can be integrated into, or some features can be ignored, or do not perform.Another point, shown or discussed coupling each other or direct-coupling or communication connection can be by some interfaces, and the indirect coupling of device or unit or communication connection can be electrical, machinery or other form.
The described unit illustrated as separating component or can may not be and physically separates, and the parts as unit display can be or may not be physical location, namely can be positioned at a place, or also can be distributed in multiple network element.Some or all of unit wherein can be selected according to the actual needs to realize the object of the present embodiment scheme.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, also can be that the independent physics of unit exists, also can two or more unit in a unit integrated.Above-mentioned integrated unit both can adopt the form of hardware to realize, and the form that hardware also can be adopted to add SFU software functional unit realizes.
The above-mentioned integrated unit realized with the form of SFU software functional unit, can be stored in a computer read/write memory medium.Above-mentioned SFU software functional unit is stored in a storage medium, comprising some instructions in order to make a computer installation (can be personal computer, server, or network equipment etc.) or processor (Processor) perform the part steps of method described in each embodiment of the present invention.And aforesaid storage medium comprises: USB flash disk, portable hard drive, ROM (read-only memory) (Read-Only Memory, ROM), random access memory (Random Access Memory, RAM), magnetic disc or CD etc. various can be program code stored medium.
The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, within the spirit and principles in the present invention all, any amendment made, equivalent replacement, improvement etc., all should be included within the scope of protection of the invention.
Claims (18)
1. a searching method, is characterized in that, described method comprises:
Obtain search keyword;
According to described search keyword, obtain Search Results;
Represent feature according to search, adjust described Search Results and represent state on result of page searching;
On result of page searching, the described Search Results after representing adjustment.
2. method according to claim 1, is characterized in that, describedly represents feature according to search, adjusts described Search Results and represent state on result of page searching, comprising:
Represent feature according to described search, adjust described Search Results representing sequentially on result of page searching.
3. method according to claim 1, is characterized in that, describedly represents feature according to search, adjusts described Search Results and represent state on result of page searching, comprising:
Represent feature according to described search, adjust described Search Results and represent pattern on result of page searching.
4. according to the method in any one of claims 1 to 3, it is characterized in that, described method also comprises:
According to user's historical behavior data, obtain described search and represent feature.
5. method according to claim 4, is characterized in that, described according to user's historical behavior data, obtains described search and represents feature, comprising:
According to the sectional drawing of historical search result content on result of page searching, what obtain historical search result represents pattern;
According to described user's historical behavior data, obtain the user behavior data for described Search Results;
According to representing pattern for the user behavior data of described Search Results and described historical search result, obtaining the search relevant to user behavior and representing feature.
6. a searching method, is characterized in that, described method comprises:
Obtain search keyword;
According to described search keyword, obtain Search Results;
On result of page searching, represent described Search Results, in described Search Results, the pattern that represents of at least one Search Results is represent feature according to search to determine.
7. method according to claim 6, is characterized in that, described on result of page searching, and before representing described Search Results, described method also comprises:
Represent feature according to described search, that determines at least one Search Results described represents pattern.
8. method according to claim 7, is characterized in that, described method also comprises:
According to user's historical behavior data, obtain described search and represent feature.
9. method according to claim 8, is characterized in that, described according to user's historical behavior data, obtains described search and represents feature, comprising:
According to the sectional drawing of historical search result content on result of page searching, what obtain historical search result represents pattern;
According to described user's historical behavior data, obtain the user behavior data for described Search Results;
According to representing pattern for the user behavior data of described Search Results and described historical search result, obtaining the search relevant to user behavior and representing feature.
10. a searcher, is characterized in that, described device comprises:
Acquiring unit, for obtaining search keyword;
Search unit, for according to described search keyword, obtains Search Results;
Processing unit, for representing feature according to search, adjusting described Search Results and representing state on result of page searching;
Represent unit, at result of page searching, the described Search Results after representing adjustment.
11. devices according to claim 10, is characterized in that, described processing unit, specifically for:
Represent feature according to described search, adjust described Search Results representing sequentially on result of page searching.
12. devices according to claim 10, is characterized in that, described processing unit, specifically for:
Represent feature according to described search, adjust described Search Results and represent pattern on result of page searching.
13., according to claim 10 to the device according to any one of 12, is characterized in that, described processing unit, also for:
According to user's historical behavior data, obtain described search and represent feature.
14. devices according to claim 13, is characterized in that, described processing unit is used for according to user's historical behavior data, obtain described search when representing feature, specifically for:
According to the sectional drawing of historical search result content on result of page searching, what obtain historical search result represents pattern;
According to described user's historical behavior data, obtain the user behavior data for described Search Results;
According to representing pattern for the user behavior data of described Search Results and described historical search result, obtaining the search relevant to user behavior and representing feature.
15. 1 kinds of searchers, is characterized in that, described device comprises:
Acquiring unit, for obtaining search keyword;
Search unit, for according to described search keyword, obtains Search Results;
Represent unit, at result of page searching, represent described Search Results, in described Search Results, the pattern that represents of at least one Search Results is represent feature according to search to determine.
16. devices according to claim 15, is characterized in that, described device also comprises:
Processing unit, for representing feature according to described search, that determines at least one Search Results described represents pattern.
17. devices according to claim 16, is characterized in that, described processing unit, also for:
According to user's historical behavior data, obtain described search and represent feature.
18. devices according to claim 17, is characterized in that, described processing unit, specifically for:
According to the sectional drawing of historical search result content on result of page searching, what obtain historical search result represents pattern;
According to described user's historical behavior data, obtain the user behavior data for described Search Results;
According to representing pattern for the user behavior data of described Search Results and described historical search result, obtaining the search relevant to user behavior and representing feature.
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| CN201510208273.XA CN104809207A (en) | 2015-04-28 | 2015-04-28 | Search method and device |
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| CN201510208273.XA CN104809207A (en) | 2015-04-28 | 2015-04-28 | Search method and device |
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