CN108256892A - Method, apparatus, server and the system of advertising display are carried out in Webpage - Google Patents

Method, apparatus, server and the system of advertising display are carried out in Webpage Download PDF

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Publication number
CN108256892A
CN108256892A CN201611249862.3A CN201611249862A CN108256892A CN 108256892 A CN108256892 A CN 108256892A CN 201611249862 A CN201611249862 A CN 201611249862A CN 108256892 A CN108256892 A CN 108256892A
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content
advertising display
webpage
server
website
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马迪
王磊
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Beijing Qihoo Technology Co Ltd
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Beijing Qihoo Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/957—Browsing optimisation, e.g. caching or content distillation
    • G06F16/9577—Optimising the visualization of content, e.g. distillation of HTML documents
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00—Handling natural language data
    • G06F40/10—Text processing
    • G06F40/166—Editing, e.g. inserting or deleting
    • G06F40/186—Templates

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  • General Business, Economics & Management (AREA)
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  • Entrepreneurship & Innovation (AREA)
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Abstract

The invention discloses method, apparatus, server and the systems that advertising display is carried out in Webpage.Wherein method includes：When loading the named web page page, at least one advertising display template is obtained from first server；Ad content and ad content typesetting strategy are obtained from second server；Choose a kind of advertising display template to match with the ad content typesetting strategy；According to the ad content typesetting strategy and the ad content, rendering mode of the ad content in the advertising display template of selection is determined；By the ad content in a manner of determining rendering, it is shown in the Webpage by the advertising display template of selection.The technical solution is properly combined ad content with advertising display form, different advertising display templates can be chosen for different ad contents, and the mode of rendering is also closely bound up with ad content, it is achieved thereby that ad content is become apparent from, reasonably shows user, user experience is improved.

Description

Method, apparatus, server and the system of advertising display are carried out in Webpage
Technical field
The present invention relates to web technologies fields, and in particular to method, apparatus, the clothes of advertising display are carried out in Webpage Business device and system.
Background technology
Advertisement in webpage is the important revenue source of website operator, but is also that many users generate dislike to website Root.On the one hand it is that the ad content that user is viewed not is that oneself is required, the displaying shape of another aspect advertisement Formula can not attract user.In the prior art, by obtaining the interested information of user, realize pushed to user it is more appropriate wide Announcement content has obtained a degree of application, but the display form of advertisement is also more single, especially the displaying shape of advertisement Formula is independent mutually with ad content, tends not to collocation and forms perfect bandwagon effect.
Invention content
In view of the above problems, it is proposed that the present invention overcomes the above problem in order to provide one kind or solves at least partly State method, apparatus, server and the system that advertising display is carried out in Webpage of problem.
One side according to the present invention provides a kind of method that advertising display is carried out in Webpage, including：
When loading the named web page page, at least one advertising display template is obtained from first server；
Ad content and ad content typesetting strategy are obtained from second server；
Choose a kind of advertising display template to match with the ad content typesetting strategy；
According to the ad content typesetting strategy and the ad content, advertisement exhibition of the ad content in selection is determined Show the rendering mode in template；
By the ad content in a manner of determining rendering, by the advertising display template of selection in the Webpage It is shown.
Optionally, every ad content corresponds to a promotion link；This method further includes：
In response to user to the click commands of ad content, current page is jumped into push away corresponding with this ad content The page extensively linked, alternatively, opening the new page of promotion link corresponding with this ad content.
Optionally, this method further includes：
User is sent to the second server to the relevant information that ad content is clicked.
Optionally, the relevant information that the user clicks ad content includes at least one of following：
Ad content, session information, click on area.
Optionally, this method further includes：
When loading the named web page page, session information is sent to the second server；
It is described to include from second server acquisition ad content and ad content typesetting strategy：Receive the second server The ad content corresponding with the session information and ad content typesetting strategy returned.
Optionally, the ad content typesetting strategy includes：The priority in exhibiting advertising content region and multiple advertisements The priority of content displaying；
It is described from the advertising display template preserved, choose it is a kind of match with the ad content typesetting strategy it is wide Displaying template is accused to include：From the advertising display template preserved, choose a kind of preferential with the exhibiting advertising content region The advertising display template that sequence matches；
It is described according to the ad content typesetting strategy and the ad content, determine the ad content in the wide of selection The rendering mode accused in displaying template includes：Make the priority in the exhibiting advertising content region and multiple exhibiting advertising contents Priority it is consistent.
Optionally, it is described according to the ad content typesetting strategy and the ad content, determine that the ad content exists Rendering mode in the advertising display template of selection includes：According to the material size of multiple ad contents, determine in each advertisement Hold the space occupied in advertising display template.
Optionally, the ad content includes：Multiple keywords；
The material size according to multiple ad contents determines what each ad content occupied in advertising display template Space includes：
According to following one or more conditions, each keyword the space occupied in advertising display template is determined：It closes The number of keyword, the length of each keyword, the preset interval of advertising display template.
Another aspect according to the present invention provides a kind of method that advertising display is carried out in Webpage, including：
Receive the advertisement acquisition instruction that Webpage is sent；
According to the advertisement acquisition instruction, corresponding ad content and ad content typesetting strategy are selected；
The ad content of selection and ad content typesetting strategy are returned into the Webpage, make the Webpage root A kind of advertising display template to match is chosen according to the ad content typesetting strategy and according to the ad content typesetting plan Slightly with the ad content, rendering mode of the ad content in the advertising display template of selection is determined, by the advertisement Content is shown in a manner of determining rendering by the advertising display template of selection in the Webpage.
Optionally, this method further includes：
Receive the relevant information that the user that the Webpage is sent clicks ad content.
Optionally, the relevant information that the user clicks ad content includes at least one of following：
Ad content, session information, click on area.
Optionally, this method further includes：
Pair ad content associated with same session information and/or click on area count, obtain with should The priority sequence table of the displaying of the associated ad content of session information and/or in the associated advertisement of the session information Hold the priority sequence table of display area；
Using statistical result as with the relevant ad content typesetting strategy of the session information, preserve to ad content arrange In version policy library.
Optionally, this method further includes：
All click on area are counted, obtain the priority sequence table in the exhibiting advertising content region of total user, it will It is preserved as default ad content typesetting strategy into ad content typesetting policy library；
And/or
The priority sequence table of the displaying of preset ad content is obtained, is preserved as default ad content typesetting strategy Into ad content typesetting policy library.
Optionally, the advertisement acquisition instruction includes：Session information and/or advertising display area size；
It is described according to the advertisement acquisition instruction, corresponding ad content and ad content typesetting strategy is selected to include：
According to the size in advertising display region, ad content quantity to be presented is determined；
In ad content typesetting strategy library lookup ad content typesetting strategy corresponding with the session information；
If it searches less than selecting preset ad content typesetting strategy；
If found, ad content typesetting strategy corresponding with the session information is selected；
According to the ad content typesetting strategy of selection and ad content quantity to be presented, determine finally to be shown wide Accuse content.
Optionally, this method further includes：
Front end page for registration is provided；
The log-on message that the front end page is submitted is received, the log-on message includes：Website relevant information, website authentication Information；
The website relevant information and website authentication information of submission are verified, if the verification passes, then in user data Account corresponding with the website relevant information is generated in library.
Optionally, the described pair of website relevant information submitted and website authentication information verify and are included：
According to the website relevant information of submission, the root of the website is accessed；
If there is file with the website authentication information matches under the root, it is verified, it is on the contrary then test Card failure.
Optionally, this method further includes：
According to the website relevant information, at least one Website quality analysis interface is called, obtains the website matter of the website Measure information；The Website quality information includes at least one of following：Website visiting amount information, website form information, website Security information, Type of website information, website IP information, the website number of putting on record/credit number, website sponsor information；
The advertising display grade of the website is classified according to the Website quality information got.
Optionally, this method further includes：
Front end page for obtaining advertising display template is provided；
The advertising display area size that the receiving front-end page is sent；
Selection and the matched one or more advertising display moulds of the advertising display area size from advertising display template library Plate returns to the front end page.
Another aspect according to the present invention provides a kind of device that advertising display is carried out in Webpage, including：
Advertising display template acquiring unit, suitable for when loading the named web page page, at least one is obtained from first server Kind advertising display template；
Advertisement acquiring unit, suitable for obtaining ad content and ad content typesetting strategy from second server；
Advertising display template selection unit, suitable for choosing a kind of advertisement exhibition to match with the ad content typesetting strategy Show template；
Rendering unit, suitable for according to the ad content typesetting strategy and the ad content, determining the ad content Rendering mode in the advertising display template of selection；By the ad content in a manner of determining rendering, pass through the wide of selection Displaying template is accused to be shown in the Webpage.
Optionally, every ad content corresponds to a promotion link；The device further includes：
Jump-transfer unit is adapted for click commands of the user to ad content, current page is jumped to wide with this The page of the corresponding promotion link of content is accused, alternatively, opening the new page of promotion link corresponding with this ad content.
Optionally, which further includes：
Uploading unit, suitable for user is sent to the second server to the relevant information that ad content is clicked.
Optionally, the relevant information that the user clicks ad content includes at least one of following：
Ad content, session information, click on area.
Optionally, which further includes：
Uploading unit, suitable for when loading the named web page page, session information is sent to the second server；
Advertisement acquiring unit, suitable for receiving the corresponding wide with the session information of the second server return Accuse content and ad content typesetting strategy.
Optionally, the ad content typesetting strategy includes：The priority in exhibiting advertising content region and multiple advertisements The priority of content displaying；
The advertising display template selection unit, suitable for from the advertising display template preserved, choose it is a kind of with it is described The advertising display template that the priority in exhibiting advertising content region matches；
The rendering unit, suitable for making the priority in the exhibiting advertising content region and multiple exhibiting advertising contents Priority is consistent.
Optionally, the rendering unit suitable for the material size according to multiple ad contents, determines that each ad content exists The space occupied in advertising display template.
Optionally, the ad content includes：Multiple keywords；
The rendering unit, suitable for according to following one or more conditions, determining each keyword in advertising display mould The space occupied in plate：The number of keyword, the length of each keyword, the preset interval of advertising display template.
According to the present invention in another aspect, provide it is a kind of in Webpage carry out advertising display server, including：
Receiving unit, suitable for receiving the advertisement acquisition instruction that Webpage is sent；
Selecting unit, suitable for according to the advertisement acquisition instruction, selecting corresponding ad content and ad content typesetting plan Slightly；
Transmitting element suitable for the ad content of selection and ad content typesetting strategy are returned to the Webpage, makes The Webpage chooses a kind of advertising display template to match and according to described according to the ad content typesetting strategy Ad content typesetting strategy and the ad content determine rendering side of the ad content in the advertising display template of selection Formula by the ad content in a manner of determining rendering, is carried out by the advertising display template of selection in the Webpage Displaying.
Optionally, the receiving unit, the user for being further adapted for receiving the Webpage transmission carry out a little ad content The relevant information hit.
Optionally, the relevant information that the user clicks ad content includes at least one of following：
Ad content, session information, click on area.
Optionally, which further includes：
Statistic unit is united suitable for pair ad content associated with same session information and/or click on area Meter obtains closing with the priority sequence table of the displaying of the associated ad content of the session information and/or with the session information The priority sequence table in the exhibiting advertising content region of connection；
Storage unit, suitable for using statistical result as with the relevant ad content typesetting strategy of the session information, preserve Into ad content typesetting policy library.
Optionally, which further includes：
Statistic unit suitable for being counted to all click on area, obtains the exhibiting advertising content region of total user Priority sequence table is preserved as default ad content typesetting strategy into ad content typesetting policy library；And/or it obtains The priority sequence table of the displaying of preset ad content is preserved to ad content as default ad content typesetting strategy and is arranged In version policy library.
Optionally, the advertisement acquisition instruction includes：Session information and/or advertising display area size；
The selecting unit suitable for the size according to advertising display region, determines ad content quantity to be presented；Wide Accuse content typesetting strategy library lookup ad content typesetting strategy corresponding with the session information；If it searches less than selecting Preset ad content typesetting strategy；If found, ad content typesetting plan corresponding with the session information is selected Slightly；According to the ad content typesetting strategy of selection and ad content quantity to be presented, determine in the advertisement being finally shown Hold.
Optionally, which further includes：
Front end page provides unit, is adapted to provide for the front end page for registration；
The receiving unit is further adapted for receiving the log-on message that the front end page is submitted, and the log-on message includes：Net It stands relevant information, website authentication information；
Authentication unit verifies suitable for the website relevant information to submission and website authentication information, if the verification passes, Account corresponding with the website relevant information is then generated in customer data base.
Optionally, the authentication unit suitable for the website relevant information according to submission, accesses the root of the website；Such as There is the file with the website authentication information matches under root described in fruit, be then verified, on the contrary then authentication failed.
Optionally, which further includes：
Website quality information acquisition unit, suitable for according to the website relevant information, calling at least one Website quality point Interface is analysed, obtains the Website quality information of the website；The Website quality information includes at least one of following：Website visiting Amount information, website form information, web portal security information, Type of website information, website IP information, the website number of putting on record/credit number, Website sponsor information；
Stage unit, suitable for being classified according to the Website quality information got to the advertising display grade of the website.
Optionally, the front end page provides unit, is also adapted to provide the front end page for obtaining advertising display template；
The receiving unit is further adapted for the advertising display area size of receiving front-end page transmission；
The server further includes：Advertisement formwork selection unit, suitable for the selection from advertising display template library and the advertisement exhibition Show the matched one or more advertising display templates of area size；
The transmitting element is further adapted for one or more advertising display templates of selection returning to the front end page.
According to the present invention in another aspect, provide it is a kind of in Webpage carry out advertising display system, including extremely Few one such as the device described in any one of the above embodiments that advertising display is carried out in Webpage and as it is described in any one of the above embodiments The server of advertising display is carried out in Webpage.
It can be seen from the above, technical scheme of the present invention, by obtaining one or more advertising display templates, before being stored in End forms advertising display template library, according to the ad content and ad content typesetting strategy got, chooses and is arranged with ad content The advertising display template that version strategy matches, and determine rendering mode of the ad content in the advertising display template of selection, most It realizes eventually and is illustrated in ad content in Webpage in a manner of appropriate rendering, by advertising display template.The technical solution Ad content with advertising display form is properly combined, different advertisements can be chosen for different ad contents Template is shown, and it is also closely bound up with ad content to render mode, it is achieved thereby that ad content is become apparent from, reasonably User is showed, improves user experience.
Above description is only the general introduction of technical solution of the present invention, in order to better understand the technological means of the present invention, And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects of the present invention, feature and advantage can It is clearer and more comprehensible, below the special specific embodiment for lifting the present invention.
Description of the drawings
By reading the detailed description of hereafter preferred embodiment, it is various other the advantages of and benefit it is common for this field Technical staff will become clear.Attached drawing is only used for showing the purpose of preferred embodiment, and is not considered as to the present invention Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings：
Fig. 1 shows a kind of stream of method that advertising display is carried out in Webpage according to an embodiment of the invention Journey schematic diagram；
Fig. 2-a show a schematic diagram for web advertisement being shown with the advertising display template of a basic pattern；
Fig. 2-b show the schematic diagram of web advertisement that the advertising display template with another pattern is shown；
Fig. 2-c show the schematic diagram of web advertisement that the advertising display template with another pattern is shown；
Fig. 3 shows another method that advertising display is carried out in Webpage according to an embodiment of the invention Flow diagram；
Fig. 4 shows a kind of knot of device that advertising display is carried out in Webpage according to an embodiment of the invention Structure schematic diagram；
Fig. 5 shows a kind of server that advertising display is carried out in Webpage according to an embodiment of the invention Structure diagram；
Fig. 6 shows a kind of knot of system that advertising display is carried out in Webpage according to an embodiment of the invention Structure schematic diagram.
Specific embodiment
The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although the disclosure is shown in attached drawing Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here It is limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure Completely it is communicated to those skilled in the art.
Fig. 1 shows a kind of stream of method that advertising display is carried out in Webpage according to an embodiment of the invention Journey schematic diagram, as shown in Figure 1, this method includes：
When loading the named web page page, at least one advertising display template is obtained from first server by step S110.
Step S120 obtains ad content and ad content typesetting strategy from second server.
Coming for advertising display template and ad content has been distinguished with first server and second server in the present embodiment Source.This is allowed in practical applications, and there are service providers as ad network, and advertisement is uniformly obtained by the provider The ad content that supplier provides, and the network operator of website only needs the service provider with ad network to hold consultation, without It needs to hold consultation with each advertisement provider.In this way, there is no need to consider the webpage in oneself website for website operator The development of advertising display is carried out in the page, but advertising display clothes can be uniformly provided by the service provider of ad network Business.So can advertising display template first be got by the website, inserted code into the webpage of oneself, in this way in loading webpage Advertising display template can be got during the page from the server of website operator；And specific ad content, ad content Typesetting strategy is obtained from the server of the service provider of ad network.And for the advertisement exhibition by website independent development Showing, first server and second server can be realized by the identical or different equipment in same server cluster, Only make differentiation functionally herein.
Step S130 chooses a kind of advertising display template to match with ad content typesetting strategy.
Step S140 according to ad content typesetting strategy and ad content, determines advertising display of the ad content in selection Rendering mode in template.
Step S150, by ad content in a manner of determining rendering, by the advertising display template of selection in Webpage In be shown.
As it can be seen that method shown in FIG. 1, by obtaining one or more advertising display templates, is stored in front end, is formed wide Displaying template library is accused, according to the ad content and ad content typesetting strategy got, is chosen and ad content typesetting strategy phase Matched advertising display template, and determine rendering mode of the ad content in the advertising display template of selection, final realize will Ad content is illustrated in a manner of appropriate rendering, by advertising display template in Webpage.The technical solution will be in advertisement Appearance is properly combined with advertising display form, and different advertising display moulds can be chosen for different ad contents Plate, and it is also closely bound up with ad content to render mode, it is achieved thereby that ad content is become apparent from, is reasonably showed User improves user experience.
In one embodiment of the invention, in method shown in FIG. 1, every ad content corresponds to a promotion link； This method further includes：In response to user to the click commands of ad content, current page is jumped to and this ad content pair The page for the promotion link answered, alternatively, opening the new page of promotion link corresponding with this ad content.
It can avoid influencing the displaying of webpage basic content during due to advertising display, it is however generally that the advertisement exhibition in Webpage The content shown is all and not exhaustive, can click advertisement when user wishes to further appreciate that details, redirect or open new page, from And enter the webpage of advertisement provider.
In one embodiment of the invention, the above method further includes：The correlation that user clicks ad content Information is sent to second server.
In practice, user can be that corresponding income is brought in website to the one click of advertisement, and on the other hand, this time Click the preference that may also help in the provider understanding user of advertising display service to advertising display.For example, it is clicked by user Ad content, can to the user push with other relevant ad contents of the ad content, for example, user clicks Automotive advertising can push the advertisement of automotive trim to the user.Therefore in one embodiment of the invention, the above method In, user is to the relevant information that ad content is clicked including at least one of following：Ad content, session information, Click on area.Wherein, session objects can store the attribute and configuration information needed for specific user's session, therefore can mark Know user identity.
In one embodiment of the invention, the above method further includes：When loading the named web page page, by session Information is sent to second server；Ad content is obtained from second server and ad content typesetting strategy includes：Receive second The ad content corresponding with session information and ad content typesetting strategy that server returns.
If that the user is that (server side did not stored the correlation that the user clicks ad content to new user Information), then server can push the ad content of acquiescence and ad content typesetting strategy；If server side had stored The relevant information that the user clicks ad content, then the correlation that server can also be clicked according to ad content Information, to its push closer to the announcement content of demand and ad content typesetting strategy.
In one embodiment of the invention, in the above method, ad content typesetting strategy includes：Exhibiting advertising content area The priority of the priority in domain and multiple exhibiting advertising contents；From the advertising display template preserved, choose it is a kind of with The advertising display template that ad content typesetting strategy matches includes：From the advertising display template preserved, choose it is a kind of with The advertising display template that the priority in exhibiting advertising content region matches；According in ad content typesetting strategy and advertisement Hold, determine that rendering mode of the ad content in the advertising display template of selection includes：Make the preferential of exhibiting advertising content region Sequence is consistent with the priority of multiple exhibiting advertising contents.
At present, the advertisement being shown in webpage is mostly block pattern.Fig. 2-a show one with the wide of a basic pattern Accuse the schematic diagram of web advertisement that displaying template is shown.As can be seen that-a points of Fig. 2 is 8 blocks, the size of each block It is identical, it can show different ad contents.Ad content wherein without show priority in the case of, Ke Yisui Machine fills different ad contents in different blocks.But in many cases, the use habit of user determines these areas The displaying sequence of block is differentiated, i.e., there are priorities in exhibiting advertising content region.So by obtaining simultaneously counting user Click on area when clicking advertisement, it is possible to obtain closer to user's use habit exhibiting advertising content region it is preferential suitable Sequence.The priority of exhibiting advertising content is either obtained by the ad content that counting user is clicked or root According to demand setting (for example, currently wishing emphasis advertisement content A, then do not consider whether user likes seeing during push This ad content) or a degree of combination of progress.It is so final so that accuse the priority in content displaying region with it is more The priority of a exhibiting advertising content is consistent, it is possible to realize ad content (the priority highest of highly desirable push Ad content) be illustrated in the highest exhibiting advertising content region of priority.
In one embodiment of the invention, it in the above method, according to ad content typesetting strategy and ad content, determines Rendering mode of the ad content in the advertising display template of selection includes：According to the material size of multiple ad contents, determine Each ad content the space occupied in advertising display template.
Advertising display template has fixed Pixel Dimensions, and each ad content also has corresponding Pixel Dimensions.Fig. 2-a In, each area's ad content in the block is keyword, although the length of each keyword is different, the space occupied is Identical.And Fig. 2-b show the schematic diagram of web advertisement that the advertising display template with another pattern is shown, and such as scheme Shown in 2-b, although it equally has 8 blocks, since each area length keywords in the block are different, each block accounts for Space is also different.
Specifically, in one embodiment of the invention, in the above method, ad content includes：Multiple keywords；According to The material size of multiple ad contents determines that each ad content the space occupied in advertising display template includes：Under The one or more conditions stated determine each keyword the space occupied in advertising display template：The number of keyword, it is each to close The length of keyword, the preset interval of advertising display template.
The above method can also reasonably be combined, such as in one embodiment of the invention, determined each wide Content the space occupied in advertising display template is accused to include：According to the number of keyword, the length of each keyword, advertising display The priority at the preset interval of template, the priority of keyword and advertising display region, determines each keyword in advertisement Show the space occupied in template.Fig. 2-c show the web advertisement that the advertising display template with another pattern is shown Schematic diagram.Wherein, although the keyword number of words of the top is less than the number of words of following several keywords, due to the keyword Priority highest, therefore be rendered in the highest advertising display region of priority, and the advertising display area of the part The occupied space in domain is also significantly greater than following several occupied spaces of keyword.
Fig. 3 shows a kind of stream of method that advertising display is carried out in Webpage according to an embodiment of the invention Journey schematic diagram, as shown in figure 3, this method includes：
Step S310 receives the advertisement acquisition instruction that Webpage is sent.
Step S320 according to advertisement acquisition instruction, selects corresponding ad content and ad content typesetting strategy.
The ad content of selection and ad content typesetting strategy are returned to Webpage, make Webpage by step S330 A kind of advertising display template to match is chosen and according to ad content typesetting strategy and extensively according to ad content typesetting strategy Content is accused, determines rendering mode of the ad content in the advertising display template of selection, by ad content with determining rendering side Formula is shown by the advertising display template of selection in Webpage.
This method can be applied to the server side of advertising display service provider, can also be applied to carrying for website service The server side of supplier.
In one embodiment of the invention, method shown in Fig. 3 further includes：The user of Webpage transmission is received to wide Accuse the relevant information that content is clicked.Specifically, during the relevant information that user clicks ad content is included as follows It is at least one：Ad content, session information, click on area.
It addresses above, the relevant information that user clicks ad content can help advertising display service provider to unite Meter obtains the preference of user, so as to provide a user more high-quality, proper advertising display.
In one embodiment of the invention, the above method further includes：Pair advertisement associated with same session information Content and/or click on area are counted, and obtain the priority with the displaying of the associated ad content of the session information Table and/or the priority sequence table with the associated exhibiting advertising content region of the session information；Using statistical result as with this The relevant ad content typesetting strategy of session information, preserves into ad content typesetting policy library.
For example, according to the associated click on area of same session information got, if it find that user is in ten points When hitting, there are six regions for clicking the upper left corner in exhibiting advertising content region, then the region may be user's more preference Region.In fact, by the statistics to a large amount of click on area, click heating power of the user in full page can be counted Figure, has also just obtained the priority sequence table with the associated exhibiting advertising content region of the session information.Similarly, by right The statistics for the ad content that user clicks can also obtain preferential suitable with the displaying of the associated ad content of the session information Sequence table.It is preserved using these as with the relevant ad content typesetting strategy of the session information, it is possible to receive net During the advertisement acquisition instruction that the page page is sent, corresponding ad content and ad content typesetting strategy are selected.
And for not recording for the user for the relevant information that ad content is clicked, also it is necessary to recommend to it Blanket ad content typesetting strategy.Therefore in one embodiment of the invention, the above method further includes：To all the points It hits region to be counted, the priority sequence table in the exhibiting advertising content region of total user is obtained, as in default advertisement Hold typesetting strategy to preserve into ad content typesetting policy library；And/or obtain the priority of the displaying of preset ad content Table is preserved as default ad content typesetting strategy into ad content typesetting policy library.
For example, being counted to the click on area of all users, the exhibiting advertising content area of a globality can be obtained The priority sequence table in domain, the advertisement finally shown in this way also have higher probability to meet user demand；Alternatively, one acquiescence of setting Ad content displaying priority sequence table.
In one embodiment of the invention, in the above method, advertisement acquisition instruction includes：Session information and/or wide Accuse display area size；According to advertisement acquisition instruction, corresponding ad content and ad content typesetting strategy is selected to include：According to The size in advertising display region determines ad content quantity to be presented；In ad content typesetting strategy library lookup with being somebody's turn to do The corresponding ad content typesetting strategy of session information；If it searches less than selecting preset ad content typesetting strategy； If found, ad content typesetting strategy corresponding with session information is selected；According to the ad content typesetting plan of selection Slightly with ad content quantity to be presented, the ad content being finally shown is determined.
In the different web pages page, advertising display area size is often different, therefore can be wrapped in advertisement acquisition instruction Advertising display area size is included, to determine ad content quantity to be presented, so that the advertisement finally shown will not dredge excessively It is or overstocked.Session information can be with identity user identity, so if being new user, then just push preset ad content Typesetting strategy；If old user, then just select ad content typesetting strategy corresponding with session information.To be presented Ad content quantity may be huge, and the ad content quantity shown every time is few, then can be according in advertisement Hold the priority shown and ad content quantity to be presented to determine which ad content this shows, it is of course also possible to A part of ad content is selected to carry out carousel.
In one embodiment of the invention, the above method further includes：Front end page for registration is provided；Receiving front-end The log-on message that the page is submitted, log-on message include：Website relevant information, website authentication information；To the website correlation letter of submission Breath and website authentication information are verified, if the verification passes, are then generated and the website relevant information pair in customer data base The account answered.
In the present embodiment, this method is applied to the server side of independent advertising display service provider, such net The operator needs stood are registered in specified front end page, and it is wide to determine whether that it is provided by advertising display service provider Accuse displaying service.In registration, website relevant information and website authentication information are submitted in requirement first in the present embodiment, to ensure The strictly network operator of website applies for advertising display service.Otherwise, anyone can apply carrying out advertisement in any website Displaying, this is clearly inappropriate.
In one embodiment of the invention, in the above method, to the website relevant information of submission and website authentication information Verification is carried out to include：According to the website relevant information of submission, the root of the website is accessed；If existed under root and website The matched file of verification information, then be verified, on the contrary then authentication failed.
For example, one token verification file of generation is stored under the root of website, and test the token in registration Card file is submitted to server, and such server can access the root of website to check whether that there are same token verifications File.Since data can only be written by web site operator in the root of website, if it is present, proving the user registered The strictly network operator of the website.
In one embodiment of the invention, the above method further includes：According to website relevant information, at least one net is called It stands quality analysis interface, obtains the Website quality information of the website；Website quality information includes at least one of following：Website Visit capacity information, website form information, web portal security information, Type of website information, website IP information, the website number of putting on record/license Card number, website sponsor information；The advertising display grade of the website is classified according to the Website quality information got.
Advertisement providing (for example, the corresponding businessman of advertisement) is the number phase being demonstrated with advertisement for the income of advertisement payment It closes, and for web advertisement, the number that advertisement is demonstrated is relevant with PV (Page View, web page access amount).And permitted Multiple web pages cause PV that cannot reflect the true visit capacity of user, the user that will result in access website is seldom, but net by brushing PV Visit capacity of standing is very high, that is, there are false flows for website, then it is advertisement providing institute that advertisement is shown in such website It is not intended to what is seen, therefore advertising display service provider will also avoid such happen.Therefore in the present embodiment, lead to Calling Website quality analysis interface is crossed, obtains the Website quality information of website, and the comprehensive information got carries out extensively website Accuse the classification of displaying grade.It can be shown, can also be carried according to advertisement on the website for relate to porns, gambling and drugs to avoid advertisement in this way Demand (for example, advertising expense of payment) selection of supplier shows different ad contents in different grades of website.
In one embodiment of the invention, the above method further includes：Front end for obtaining advertising display template is provided The page；The advertising display area size that the receiving front-end page is sent；Selection and the advertising display area from advertising display template library The matched one or more advertising display templates of domain sizes, return to front end page.
For example, it is 120 × 300 that user, which selects advertising display area size, then just selection and matched one of the size Or multiple advertising display templates return to user's (can be in the form of code).User can add a code to web page code In, the user of such webpage is when accessing the webpage, it is possible to get one or more advertising display templates and to service Device sends advertisement acquisition instruction.
Fig. 4 shows a kind of knot of device that advertising display is carried out in Webpage according to an embodiment of the invention Structure schematic diagram, as shown in figure 4, the device 400 that advertising display is carried out in Webpage includes：
Advertising display template acquiring unit 410, suitable for when loading the named web page page, being obtained at least from first server A kind of advertising display template.
Advertisement acquiring unit 420, suitable for obtaining ad content and ad content typesetting strategy from second server.
Advertising display template selection unit 430, suitable for choosing a kind of advertisement exhibition to match with ad content typesetting strategy Show template.
Rendering unit 440, suitable for according to ad content typesetting strategy and ad content, determining ad content in the wide of selection Accuse the rendering mode in displaying template；By ad content in a manner of determining rendering, by the advertising display template of selection in net It is shown in the page page.
As it can be seen that device shown in Fig. 4, by the mutual cooperation of each unit, obtains one or more advertising display templates, Front end is stored in, forms advertising display template library, according to the ad content and ad content typesetting strategy got, is chosen and wide The advertising display template that content typesetting strategy matches is accused, and determines rendering of the ad content in the advertising display template of selection Ad content is illustrated in a manner of appropriate rendering, by advertising display template in Webpage by mode, final realize.The skill Art scheme is properly combined ad content with advertising display form, and difference can be chosen for different ad contents Advertising display template, and it is also closely bound up with ad content to render mode, it is achieved thereby that ad content is become apparent from, User is reasonably showed, improves user experience.
In one embodiment of the invention, in above device, every ad content corresponds to a promotion link；The device It further includes：Jump-transfer unit is adapted for click commands of the user to ad content, and current page is jumped to and this advertisement The page of the corresponding promotion link of content, alternatively, opening the new page of promotion link corresponding with this ad content.
In one embodiment of the invention, above device further includes：Uploading unit, suitable for by user to ad content into The relevant information that row is clicked is sent to second server.
In one embodiment of the invention, in above device, relevant information packet that user clicks ad content It includes at least one of following：Ad content, session information, click on area.
In one embodiment of the invention, above device further includes：Uploading unit, suitable in the loading named web page page When, session information is sent to second server；Advertisement acquiring unit 420, suitable for receive second server return with The corresponding ad content of session information and ad content typesetting strategy.
In one embodiment of the invention, in above device, ad content typesetting strategy includes：Exhibiting advertising content area The priority of the priority in domain and multiple exhibiting advertising contents；Advertising display template selection unit 430, suitable for from having preserved Advertising display template in, choose a kind of advertising display template to match with exhibiting advertising content region priority；Wash with watercolours Unit 440 is contaminated, suitable for making the priority in exhibiting advertising content region consistent with the priority of multiple exhibiting advertising contents.
In one embodiment of the invention, in above device, rendering unit 440, suitable for according to multiple ad contents Material size determines each ad content the space occupied in advertising display template.
In one embodiment of the invention, in above device, ad content includes：Multiple keywords；Rendering unit 440, suitable for according to following one or more conditions, determining each keyword the space occupied in advertising display template：It closes The number of keyword, the length of each keyword, the preset interval of advertising display template.
Fig. 5 shows a kind of server that advertising display is carried out in Webpage according to an embodiment of the invention Structure diagram, as shown in figure 5, the server 500 that advertising display is carried out in Webpage includes：
Receiving unit 510, suitable for receiving the advertisement acquisition instruction that Webpage is sent.
Selecting unit 520, suitable for according to advertisement acquisition instruction, selecting corresponding ad content and ad content typesetting plan Slightly.
Transmitting element 530 suitable for the ad content of selection and ad content typesetting strategy are returned to Webpage, makes net The page page chooses a kind of advertising display template to match and according to ad content typesetting plan according to ad content typesetting strategy Slightly and ad content, determine rendering mode of the ad content in the advertising display template of selection, by ad content with determine Rendering mode is shown by the advertising display template of selection in Webpage.
In one embodiment of the invention, in above-mentioned server, receiving unit 510 is further adapted for receiving Webpage hair The relevant information that the user sent clicks ad content.
In one embodiment of the invention, in above-mentioned server, relevant information that user clicks ad content Including at least one of following：Ad content, session information, click on area.
In one embodiment of the invention, above-mentioned server further includes：Statistic unit, suitable for pair with same session The associated ad content of information and/or click on area are counted, and are obtained and the associated ad content of the session information The priority sequence table of displaying and/or the priority sequence table with the associated exhibiting advertising content region of the session information；Storage Unit, suitable for using statistical result as with the relevant ad content typesetting strategy of the session information, preserve to ad content arrange In version policy library.
In one embodiment of the invention, above-mentioned server further includes：Statistic unit, suitable for all click on area into Row statistics, obtains the priority sequence table in the exhibiting advertising content region of total user, as default ad content typesetting plan It slightly preserves into ad content typesetting policy library；And/or the priority sequence table of the displaying of preset ad content is obtained, by it It is preserved as default ad content typesetting strategy into ad content typesetting policy library.
In one embodiment of the invention, in above-mentioned server, advertisement acquisition instruction includes：Session information and/or Advertising display area size；Selecting unit 520 suitable for the size according to advertising display region, determines ad content to be presented Quantity；In ad content typesetting strategy library lookup ad content typesetting strategy corresponding with the session information；If it searches not It arrives, then selects preset ad content typesetting strategy；If found, ad content corresponding with session information is selected Typesetting strategy；According to the ad content typesetting strategy of selection and ad content quantity to be presented, determine what is be finally shown Ad content.
In one embodiment of the invention, above-mentioned server further includes：Front end page provides unit, is adapted to provide for being used for The front end page of registration；Receiving unit, is further adapted for the log-on message of receiving front-end page submission, and log-on message includes：Website phase Close information, website authentication information；Authentication unit verifies suitable for the website relevant information to submission and website authentication information, If the verification passes, then account corresponding with the website relevant information is generated in customer data base.
In one embodiment of the invention, in above-mentioned server, authentication unit, suitable for the website correlation letter according to submission Breath accesses the root of the website；If there is the file with website authentication information matches under root, it is verified, instead Then authentication failed.
In one embodiment of the invention, above-mentioned server further includes：Website quality information acquisition unit, suitable for basis Website relevant information calls at least one Website quality analysis interface, obtains the Website quality information of the website；Website quality is believed Breath includes at least one of following：Website visiting amount information, website form information, web portal security information, Type of website information, Website IP information, the website number of putting on record/credit number, website sponsor information；Stage unit, suitable for according to the website got Quality information is classified the advertising display grade of the website.
In one embodiment of the invention, in above-mentioned server, front end page provides unit, is also adapted to provide to obtain Take the front end page of advertising display template；Receiving unit is further adapted for the advertising display area size of receiving front-end page transmission；It should Server further includes：Advertisement formwork selection unit, suitable for the selection from advertising display template library and the advertising display area size Matched one or more advertising display template；Transmitting element is further adapted for returning one or more advertising display templates of selection Back to front end page.
It should be noted that the specific embodiment of above-mentioned each device embodiment and server example is respectively at aforementioned right The specific embodiment of induction method embodiment is identical, and details are not described herein.
Fig. 6 shows a kind of system that advertising display is carried out in Webpage according to an embodiment of the invention Structure diagram, as shown in fig. 6, carrying out the system 600 of advertising display in Webpage including at least one such as any of the above-described Described in embodiment in Webpage carry out advertising display device 400 and as described in above-mentioned any embodiment in webpage page The server 500 of advertising display is carried out in face.
In conclusion technical scheme of the present invention, by obtaining one or more advertising display templates, before being stored in End forms advertising display template library, according to the ad content and ad content typesetting strategy got, chooses and is arranged with ad content The advertising display template that version strategy matches, and determine rendering mode of the ad content in the advertising display template of selection, most It realizes eventually and is illustrated in ad content in Webpage in a manner of appropriate rendering, by advertising display template.The technical solution Ad content with advertising display form is properly combined, different advertisements can be chosen for different ad contents Template is shown, and it is also closely bound up with ad content to render mode, it is achieved thereby that ad content is become apparent from, reasonably User is showed, improves user experience.
It should be noted that：
Algorithm and display be not inherently related to any certain computer, virtual bench or miscellaneous equipment provided herein. Various fexible units can also be used together with teaching based on this.As described above, required by constructing this kind of device Structure be obvious.In addition, the present invention is not also directed to any certain programmed language.It should be understood that it can utilize various Programming language realizes the content of invention described herein, and the description done above to language-specific is to disclose this hair Bright preferred forms.
In the specification provided in this place, numerous specific details are set forth.It is to be appreciated, however, that the implementation of the present invention Example can be put into practice without these specific details.In some instances, well known method, structure is not been shown in detail And technology, so as not to obscure the understanding of this description.
Similarly, it should be understood that in order to simplify the disclosure and help to understand one or more of each inventive aspect, Above in the description of exemplary embodiment of the present invention, each feature of the invention is grouped together into single implementation sometimes In example, figure or descriptions thereof.However, the method for the disclosure should be construed to reflect following intention：I.e. required guarantor Shield the present invention claims the more features of feature than being expressly recited in each claim.More precisely, as following Claims reflect as, inventive aspect is all features less than single embodiment disclosed above.Therefore, Thus the claims for following specific embodiment are expressly incorporated in the specific embodiment, wherein each claim is in itself Separate embodiments all as the present invention.
Those skilled in the art, which are appreciated that, to carry out adaptively the module in the equipment in embodiment Change and they are arranged in one or more equipment different from the embodiment.It can be the module or list in embodiment Member or component be combined into a module or unit or component and can be divided into addition multiple submodule or subelement or Sub-component.Other than such feature and/or at least some of process or unit exclude each other, it may be used any Combination is disclosed to all features disclosed in this specification (including adjoint claim, abstract and attached drawing) and so to appoint Where all processes or unit of method or equipment are combined.Unless expressly stated otherwise, this specification is (including adjoint power Profit requirement, abstract and attached drawing) disclosed in each feature can be by providing the alternative features of identical, equivalent or similar purpose come generation It replaces.
In addition, it will be appreciated by those of skill in the art that although some embodiments described herein include other embodiments In included certain features rather than other feature, but the combination of the feature of different embodiments means in of the invention Within the scope of and form different embodiments.For example, in the following claims, embodiment claimed is appointed One of meaning mode can use in any combination.
The all parts embodiment of the present invention can be with hardware realization or to be run on one or more processor Software module realize or realized with combination thereof.It will be understood by those of skill in the art that it can use in practice Microprocessor or digital signal processor (DSP) according to embodiments of the present invention carry out advertisement exhibition to realize in Webpage The some or all functions of some or all components in device, server and the system shown.The present invention can also realize For be used to perform method as described herein some or all equipment or program of device (for example, computer program And computer program product).Such program for realizing the present invention can may be stored on the computer-readable medium or can have There are one or multiple signals form.Such signal can be downloaded from internet website and be obtained or in carrier signal Upper offer is provided in the form of any other.
It should be noted that the present invention will be described rather than limits the invention, and ability for above-described embodiment Field technique personnel can design alternative embodiment without departing from the scope of the appended claims.In the claims, Any reference mark between bracket should not be configured to limitations on claims.Word "comprising" does not exclude the presence of not Element or step listed in the claims.Word "a" or "an" before element does not exclude the presence of multiple such Element.The present invention can be by means of including the hardware of several different elements and being come by means of properly programmed computer real It is existing.If in the unit claim for listing equipment for drying, several in these devices can be by same hardware branch To embody.The use of word first, second, and third does not indicate that any sequence.These words can be explained and run after fame Claim.
Embodiment of the invention discloses that A1, a kind of method that advertising display is carried out in Webpage, wherein, this method Including：
When loading the named web page page, at least one advertising display template is obtained from first server；
Ad content and ad content typesetting strategy are obtained from second server；
Choose a kind of advertising display template to match with the ad content typesetting strategy；
According to the ad content typesetting strategy and the ad content, advertisement exhibition of the ad content in selection is determined Show the rendering mode in template；
By the ad content in a manner of determining rendering, by the advertising display template of selection in the Webpage It is shown.
A2, the method as described in A1, wherein, every ad content corresponds to a promotion link；This method further includes：
In response to user to the click commands of ad content, current page is jumped into push away corresponding with this ad content The page extensively linked, alternatively, opening the new page of promotion link corresponding with this ad content.
A3, the method as described in A2, wherein, this method further includes：
User is sent to the second server to the relevant information that ad content is clicked.
A4, the method as described in A3, wherein, during the relevant information that the user clicks ad content is included as follows At least one：
Ad content, session information, click on area.
A5, the method as described in A1, wherein, this method further includes：
When loading the named web page page, session information is sent to the second server；
It is described to include from second server acquisition ad content and ad content typesetting strategy：Receive the second server The ad content corresponding with the session information and ad content typesetting strategy returned.
A6, the method as described in A1, wherein,
The ad content typesetting strategy includes：The priority in exhibiting advertising content region and multiple exhibiting advertising contents Priority；
It is described from the advertising display template preserved, choose it is a kind of match with the ad content typesetting strategy it is wide Displaying template is accused to include：From the advertising display template preserved, choose a kind of preferential with the exhibiting advertising content region The advertising display template that sequence matches；
It is described according to the ad content typesetting strategy and the ad content, determine the ad content in the wide of selection The rendering mode accused in displaying template includes：Make the priority in the exhibiting advertising content region and multiple exhibiting advertising contents Priority it is consistent.
A7, the method as described in A1, wherein,
It is described according to the ad content typesetting strategy and the ad content, determine the ad content in the wide of selection The rendering mode accused in displaying template includes：According to the material size of multiple ad contents, determine each ad content in advertisement Show the space occupied in template.
A8, the method as described in A7, wherein, the ad content includes：Multiple keywords；
The material size according to multiple ad contents determines what each ad content occupied in advertising display template Space includes：
According to following one or more conditions, each keyword the space occupied in advertising display template is determined：It closes The number of keyword, the length of each keyword, the preset interval of advertising display template.
The embodiment of the present invention also discloses B9, a kind of method that advertising display is carried out in Webpage, wherein, the party Method includes：
Receive the advertisement acquisition instruction that Webpage is sent；
According to the advertisement acquisition instruction, corresponding ad content and ad content typesetting strategy are selected；
The ad content of selection and ad content typesetting strategy are returned into the Webpage, make the Webpage root A kind of advertising display template to match is chosen according to the ad content typesetting strategy and according to the ad content typesetting plan Slightly with the ad content, rendering mode of the ad content in the advertising display template of selection is determined, by the advertisement Content is shown in a manner of determining rendering by the advertising display template of selection in the Webpage.
B10, the method as described in B9, wherein, this method further includes：
Receive the relevant information that the user that the Webpage is sent clicks ad content.
B11, the method as described in B10, wherein, the relevant information that the user clicks ad content includes as follows At least one of：
Ad content, session information, click on area.
B12, the method as described in B11, wherein, this method further includes：
Pair ad content associated with same session information and/or click on area count, obtain with should The priority sequence table of the displaying of the associated ad content of session information and/or in the associated advertisement of the session information Hold the priority sequence table of display area；
Using statistical result as with the relevant ad content typesetting strategy of the session information, preserve to ad content arrange In version policy library.
B13, the method as described in B11, wherein, this method further includes：
All click on area are counted, obtain the priority sequence table in the exhibiting advertising content region of total user, it will It is preserved as default ad content typesetting strategy into ad content typesetting policy library；
And/or
The priority sequence table of the displaying of preset ad content is obtained, is preserved as default ad content typesetting strategy Into ad content typesetting policy library.
B14, the method as described in B12 or B13, wherein, the advertisement acquisition instruction includes：Session information and/or wide Accuse display area size；
It is described according to the advertisement acquisition instruction, corresponding ad content and ad content typesetting strategy is selected to include：
According to the size in advertising display region, ad content quantity to be presented is determined；
In ad content typesetting strategy library lookup ad content typesetting strategy corresponding with the session information；
If it searches less than selecting preset ad content typesetting strategy；
If found, ad content typesetting strategy corresponding with the session information is selected；
According to the ad content typesetting strategy of selection and ad content quantity to be presented, determine finally to be shown wide Accuse content.
B15, the method as described in B9, wherein, this method further includes：
Front end page for registration is provided；
The log-on message that the front end page is submitted is received, the log-on message includes：Website relevant information, website authentication Information；
The website relevant information and website authentication information of submission are verified, if the verification passes, then in user data Account corresponding with the website relevant information is generated in library.
B16, the method as described in B15, wherein, the described pair of website relevant information submitted and website authentication information are tested Card includes：
According to the website relevant information of submission, the root of the website is accessed；
If there is file with the website authentication information matches under the root, it is verified, it is on the contrary then test Card failure.
B17, the method as described in B15, wherein, this method further includes：
According to the website relevant information, at least one Website quality analysis interface is called, obtains the website matter of the website Measure information；The Website quality information includes at least one of following：Website visiting amount information, website form information, website Security information, Type of website information, website IP information, the website number of putting on record/credit number, website sponsor information；
The advertising display grade of the website is classified according to the Website quality information got.
B18, the method as described in B15, wherein, this method further includes：
Front end page for obtaining advertising display template is provided；
The advertising display area size that the receiving front-end page is sent；
Selection and the matched one or more advertising display moulds of the advertising display area size from advertising display template library Plate returns to the front end page.
The embodiment of the present invention also discloses C19, a kind of device that advertising display is carried out in Webpage, wherein, it should Device includes：
Advertising display template acquiring unit, suitable for when loading the named web page page, at least one is obtained from first server Kind advertising display template；
Advertisement acquiring unit, suitable for obtaining ad content and ad content typesetting strategy from second server；
Advertising display template selection unit, suitable for choosing a kind of advertisement exhibition to match with the ad content typesetting strategy Show template；
Rendering unit, suitable for according to the ad content typesetting strategy and the ad content, determining the ad content Rendering mode in the advertising display template of selection；By the ad content in a manner of determining rendering, pass through the wide of selection Displaying template is accused to be shown in the Webpage.
C20, the device as described in C19, wherein, every ad content corresponds to a promotion link；The device further includes：
Jump-transfer unit is adapted for click commands of the user to ad content, current page is jumped to wide with this The page of the corresponding promotion link of content is accused, alternatively, opening the new page of promotion link corresponding with this ad content.
C21, the device as described in C20, wherein, which further includes：
Uploading unit, suitable for user is sent to the second server to the relevant information that ad content is clicked.
C22, the device as described in C21, wherein, the relevant information that the user clicks ad content includes as follows At least one of：
Ad content, session information, click on area.
C23, the device as described in C19, wherein, which further includes：
Uploading unit, suitable for when loading the named web page page, session information is sent to the second server；
Advertisement acquiring unit, suitable for receiving the corresponding wide with the session information of the second server return Accuse content and ad content typesetting strategy.
C24, the device as described in C19, wherein,
The ad content typesetting strategy includes：The priority in exhibiting advertising content region and multiple exhibiting advertising contents Priority；
The advertising display template selection unit, suitable for from the advertising display template preserved, choose it is a kind of with it is described The advertising display template that the priority in exhibiting advertising content region matches；
The rendering unit, suitable for making the priority in the exhibiting advertising content region and multiple exhibiting advertising contents Priority is consistent.
C25, the device as described in C19, wherein,
The rendering unit suitable for the material size according to multiple ad contents, determines each ad content in advertisement exhibition Show the space occupied in template.
C26, the device as described in C25, wherein, the ad content includes：Multiple keywords；
The rendering unit, suitable for according to following one or more conditions, determining each keyword in advertising display mould The space occupied in plate：The number of keyword, the length of each keyword, the preset interval of advertising display template.
The embodiment of the present invention also discloses D27, a kind of server that advertising display is carried out in Webpage, wherein, The server includes：
Receiving unit, suitable for receiving the advertisement acquisition instruction that Webpage is sent；
Selecting unit, suitable for according to the advertisement acquisition instruction, selecting corresponding ad content and ad content typesetting plan Slightly；
Transmitting element suitable for the ad content of selection and ad content typesetting strategy are returned to the Webpage, makes The Webpage chooses a kind of advertising display template to match and according to described according to the ad content typesetting strategy Ad content typesetting strategy and the ad content determine rendering side of the ad content in the advertising display template of selection Formula by the ad content in a manner of determining rendering, is carried out by the advertising display template of selection in the Webpage Displaying.
D28, the server as described in D27, wherein,
The receiving unit is further adapted for receiving the correlation that the user that the Webpage is sent clicks ad content Information.
D29, the server as described in D28, wherein, the relevant information that the user clicks ad content is included such as It is at least one of lower：
Ad content, session information, click on area.
D30, the server as described in D29, wherein, which further includes：
Statistic unit is united suitable for pair ad content associated with same session information and/or click on area Meter obtains closing with the priority sequence table of the displaying of the associated ad content of the session information and/or with the session information The priority sequence table in the exhibiting advertising content region of connection；
Storage unit, suitable for using statistical result as with the relevant ad content typesetting strategy of the session information, preserve Into ad content typesetting policy library.
D31, the server as described in D29, wherein, which further includes：
Statistic unit suitable for being counted to all click on area, obtains the exhibiting advertising content region of total user Priority sequence table is preserved as default ad content typesetting strategy into ad content typesetting policy library；And/or it obtains The priority sequence table of the displaying of preset ad content is preserved to ad content as default ad content typesetting strategy and is arranged In version policy library.
D32, the server as described in D30 or D31, wherein, the advertisement acquisition instruction includes：Session information and/or Advertising display area size；
The selecting unit suitable for the size according to advertising display region, determines ad content quantity to be presented；Wide Accuse content typesetting strategy library lookup ad content typesetting strategy corresponding with the session information；If it searches less than selecting Preset ad content typesetting strategy；If found, ad content typesetting plan corresponding with the session information is selected Slightly；According to the ad content typesetting strategy of selection and ad content quantity to be presented, determine in the advertisement being finally shown Hold.
D33, the server as described in D27, wherein, which further includes：
Front end page provides unit, is adapted to provide for the front end page for registration；
The receiving unit is further adapted for receiving the log-on message that the front end page is submitted, and the log-on message includes：Net It stands relevant information, website authentication information；
Authentication unit verifies suitable for the website relevant information to submission and website authentication information, if the verification passes, Account corresponding with the website relevant information is then generated in customer data base.
D34, the server as described in D33, wherein,
The authentication unit suitable for the website relevant information according to submission, accesses the root of the website；If described There is the file with the website authentication information matches under catalogue, be then verified, on the contrary then authentication failed.
D35, the server as described in D33, wherein, which further includes：
Website quality information acquisition unit, suitable for according to the website relevant information, calling at least one Website quality point Interface is analysed, obtains the Website quality information of the website；The Website quality information includes at least one of following：Website visiting Amount information, website form information, web portal security information, Type of website information, website IP information, the website number of putting on record/credit number, Website sponsor information；
Stage unit, suitable for being classified according to the Website quality information got to the advertising display grade of the website.
D36, the server as described in D33, wherein,
The front end page provides unit, is also adapted to provide the front end page for obtaining advertising display template；
The receiving unit is further adapted for the advertising display area size of receiving front-end page transmission；
The server further includes：Advertisement formwork selection unit, suitable for the selection from advertising display template library and the advertisement exhibition Show the matched one or more advertising display templates of area size；
The transmitting element is further adapted for one or more advertising display templates of selection returning to the front end page.
The embodiment of the present invention also discloses E37, a kind of system that advertising display is carried out in Webpage, wherein, it should System includes at least one device that advertising display is carried out in Webpage as described in any one of C19-C26 and such as D27- The server that advertising display is carried out in Webpage described in any one of D36.

Claims (10)

1. a kind of method that advertising display is carried out in Webpage, wherein, this method includes：
When loading the named web page page, at least one advertising display template is obtained from first server；
Ad content and ad content typesetting strategy are obtained from second server；
Choose a kind of advertising display template to match with the ad content typesetting strategy；
According to the ad content typesetting strategy and the ad content, advertising display mould of the ad content in selection is determined Rendering mode in plate；
By the ad content in a manner of determining rendering, carried out in the Webpage by the advertising display template of selection Displaying.
2. the method for claim 1, wherein every ad content corresponds to a promotion link；This method further includes：
In response to user to the click commands of ad content, current page is jumped into popularization chain corresponding with this ad content The page connect, alternatively, opening the new page of promotion link corresponding with this ad content.
3. method as claimed in claim 2, wherein, this method further includes：
User is sent to the second server to the relevant information that ad content is clicked.
4. a kind of method that advertising display is carried out in Webpage, wherein, this method includes：
Receive the advertisement acquisition instruction that Webpage is sent；
According to the advertisement acquisition instruction, corresponding ad content and ad content typesetting strategy are selected；
The ad content of selection and ad content typesetting strategy are returned into the Webpage, make the Webpage according to institute State ad content typesetting strategy choose a kind of advertising display template to match and according to the ad content typesetting strategy and The ad content determines rendering mode of the ad content in the advertising display template of selection, by the ad content In a manner of determining rendering, it is shown in the Webpage by the advertising display template of selection.
5. method as claimed in claim 4, wherein, this method further includes：
Receive the relevant information that the user that the Webpage is sent clicks ad content.
6. a kind of device that advertising display is carried out in Webpage, wherein, which includes：
Advertising display template acquiring unit, suitable for when loading the named web page page, being obtained from first server at least one wide Accuse displaying template；
Advertisement acquiring unit, suitable for obtaining ad content and ad content typesetting strategy from second server；
Advertising display template selection unit, suitable for choosing a kind of advertising display mould to match with the ad content typesetting strategy Plate；
Rendering unit, suitable for according to the ad content typesetting strategy and the ad content, determining that the ad content is selecting Rendering mode in the advertising display template taken；By the ad content in a manner of determining rendering, pass through the advertisement exhibition of selection Show that template is shown in the Webpage.
7. device as claimed in claim 6, wherein, every ad content corresponds to a promotion link；The device further includes：
Jump-transfer unit is adapted for click commands of the user to ad content, by current page jump to in this advertisement Hold the page of corresponding promotion link, alternatively, opening the new page of promotion link corresponding with this ad content.
8. a kind of server that advertising display is carried out in Webpage, wherein, which includes：
Receiving unit, suitable for receiving the advertisement acquisition instruction that Webpage is sent；
Selecting unit, suitable for according to the advertisement acquisition instruction, selecting corresponding ad content and ad content typesetting strategy；
Transmitting element suitable for the ad content of selection and ad content typesetting strategy are returned to the Webpage, makes described Webpage chooses a kind of advertising display template to match and according to the advertisement according to the ad content typesetting strategy Content typesetting strategy and the ad content determine rendering mode of the ad content in the advertising display template of selection, By the ad content in a manner of determining rendering, opened up in the Webpage by the advertising display template of selection Show.
9. server as claimed in claim 8, wherein,
The receiving unit is further adapted for receiving the related letter that the user that the Webpage is sent clicks ad content Breath.
10. a kind of system that advertising display is carried out in Webpage, wherein, which includes at least one such as claim 6- Described in any one of 7 in Webpage carry out advertising display device and as described in any one of claim 8-9 The server of advertising display is carried out in Webpage.
CN201611249862.3A 2016-12-29 2016-12-29 Method, apparatus, server and the system of advertising display are carried out in Webpage Pending CN108256892A (en)

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