CN109102328A - Advertisement link composition method, device and storage medium - Google Patents
Advertisement link composition method, device and storage medium Download PDFInfo
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- CN109102328A CN109102328A CN201810835858.8A CN201810835858A CN109102328A CN 109102328 A CN109102328 A CN 109102328A CN 201810835858 A CN201810835858 A CN 201810835858A CN 109102328 A CN109102328 A CN 109102328A
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Abstract
The embodiment of the present invention proposes a kind of advertisement link composition method, device and computer readable storage medium.Wherein advertisement link composition method includes: and receives advertisement to launch request, and it includes advertisement parameters that the advertisement, which is launched in request, and the advertisement parameters include ad spot information and advertisement pattern；According to the ad spot information, divide in pattern select advertisement link to show pattern from the advertisement pattern；Show pattern according to the advertisement link, the advertisement is launched, corresponding advertisement link is requested to carry out template filling.The embodiment of the present invention improves existing displaying advertisement front end link shape, allows to carry out dynamic calculating and imposition layout, and content-adaptive advertisement position size meets media to pattern real-time update, the demand safeguarded without manpower.
Description
Technical field
The present invention relates to information technology field more particularly to a kind of advertisement link composition methods, device and computer-readable
Storage medium.
Background technique
Chain (front end link) product before traditional displaying advertisement, during the fills of advertisement position, the ginseng of advertisement position
Number, pattern are fixed, and need to carry out artificial parameter configuration, pattern matching and content for each of current page advertisement position
Filling, maintenance and renewal process are complicated, not can guarantee effective and aesthetics, to limit realization of production.The prior art
Disadvantage is mainly reflected in: maintenance undated parameter, the process of material are complicated, and pattern shows uninteresting single, timeliness and aesthetics
Deficiency affects experience and the realization of production of media page.
Summary of the invention
The embodiment of the present invention provides a kind of advertisement link composition method, device and computer readable storage medium, at least
Solve one or more technical problems in the prior art.
In a first aspect, the embodiment of the invention provides a kind of advertisement link composition methods, comprising: receive advertisement dispensing and ask
It asks, it includes advertisement parameters that the advertisement, which is launched in request, and the advertisement parameters include ad spot information and advertisement pattern；According to institute
Ad spot information is stated, selects advertisement link to show pattern from dividing in pattern for the advertisement pattern；According to the advertisement link
Show pattern, the advertisement is launched, corresponding advertisement link is requested to carry out template filling.
With reference to first aspect, the embodiment of the present invention is in the first implementation of first aspect, and the advertisement parameters are also
Including advertisement position dimensional parameters；The method also includes: according to showing for the advertisement position dimensional parameters and the advertisement link
Pattern, calculate the corresponding advertisement of the advertisement dispensing request pushes away word number.
With reference to first aspect or the first implementation of first aspect, second in first aspect of the embodiment of the present invention
In implementation, according to the ad spot information, divide in pattern select advertisement link to show pattern from the advertisement pattern,
It include: page location of the domain and advertisement position where extracting advertisement position in the ad spot information in the domain；From with
The history at family shows the cost per thousand letter that each point of pattern of the advertisement pattern on the page location in the domain is extracted in data
Breath；By in each point of pattern of the advertisement pattern maximum point of pattern of cost per thousand information be determined as the exhibition of the advertisement link
Existing pattern.
The first implementation with reference to first aspect, the third implementation of the embodiment of the present invention in first aspect
In, pattern is showed according to the advertisement position dimensional parameters and the advertisement link, calculating the advertisement, to launch request corresponding
Advertisement pushes away word number, comprising: according to the first empirical equation for showing pattern of the advertisement link, calculates in browsing device net page
On show advertisement push away word number；It is calculated according to the second empirical equation for showing pattern of the advertisement link in client application
On show advertisement and push away word number；It wherein, include described wide in the parameter of first empirical equation and second empirical equation
Accuse position dimensional parameters.
Second of implementation with reference to first aspect, four kind implementation of the embodiment of the present invention in first aspect
In, pattern is showed according to the advertisement link, the advertisement is launched, corresponding advertisement link is requested to carry out template filling, packet
Include: according to it is described push away word number to push away word server request push away word information；To the request of advertisement formwork library and the advertisement link
Show pattern and described pushes away the corresponding advertisement formwork of word number；Word information and the advertisement formwork are pushed away according to return, it is right
The advertisement, which is launched, requests corresponding advertisement link to carry out template filling.
With reference to first aspect or the first implementation of first aspect, the 5th kind in first aspect of the embodiment of the present invention
In implementation, the advertisement is launched after requesting corresponding advertisement link to carry out template filling, further includes: by the template
It is sent to front end, so that the front end, which renders and shows the advertisement, launches the corresponding advertisement of request.
Second aspect, the embodiment of the invention provides a kind of advertisement link composing devices, comprising: request reception unit is used
Request is launched in receiving advertisement, it includes advertisement parameters that the advertisement, which is launched in request, and the advertisement parameters include ad spot information
With advertisement pattern；Pattern selecting unit, for being selected extensively from dividing in pattern for the advertisement pattern according to the ad spot information
That accuses link shows pattern；Template fills unit asks advertisement dispensing for showing pattern according to the advertisement link
Corresponding advertisement link is asked to carry out template filling.
In conjunction with second aspect, the embodiment of the present invention is in the first implementation of second aspect, and the advertisement parameters are also
Including advertisement position dimensional parameters；Described device further includes pushing away word number computing unit, is used for: according to the advertisement position dimensional parameters
Show pattern with the advertisement link, calculate the advertisement launch request corresponding advertisement push away word number.
In conjunction with the first of second aspect or second aspect implementation, second in second aspect of the embodiment of the present invention
In implementation, the pattern selecting unit is also used to: from the domain where extraction advertisement position in the ad spot information and extensively
Accuse page location of the position in the domain；Show from the history of user described wide on the page location extracted in data in the domain
Accuse the cost per thousand information of each point of pattern of pattern；By in each point of pattern of the advertisement pattern cost per thousand information it is maximum
What point pattern was determined as the advertisement link shows pattern.
The first implementation with reference to first aspect, the third implementation of the embodiment of the present invention in first aspect
In, the word number computing unit that pushes away is also used to: according to the first empirical equation for showing pattern of the advertisement link, being calculated
Show advertisement on browsing device net page pushes away word number；It is calculated according to the second empirical equation for showing pattern of the advertisement link
Show advertisement in client application and pushes away word number；Wherein, in the parameter of first empirical equation and second empirical equation
Including the advertisement position dimensional parameters.
Second of implementation with reference to first aspect, four kind implementation of the embodiment of the present invention in first aspect
In, the template fills unit is also used to: according to it is described push away word number to push away word server request push away word information；To advertisement formwork
It requests to show pattern with the advertisement link and described push away the corresponding advertisement formwork of word number in library；Word is pushed away according to return
Information and the advertisement formwork launch the advertisement and corresponding advertisement link are requested to carry out template filling.
With reference to first aspect or the first implementation of first aspect, the 5th kind in first aspect of the embodiment of the present invention
In implementation, further include template transmission unit, be used for: the template is sent to front end, so that front end rendering is simultaneously
Show the advertisement and launches the corresponding advertisement of request.
It is described to deposit including processor and memory in the structure of advertisement link composing device in a possible design
Reservoir is used to store the program for supporting advertisement link composing device to execute advertisement link composition method in above-mentioned first aspect, described
Processor is configurable for executing the program stored in the memory.The advertisement link composing device can also include logical
Interface is believed, for advertisement link composing device and other equipment or communication.
The third aspect, the embodiment of the invention provides a kind of advertisement link composing devices, comprising: one or more processing
Device；Storage device, for storing one or more programs；When one or more of programs are by one or more of processors
When execution, so that one or more of processors realize the method as described in any in above-mentioned first aspect.
Fourth aspect, the embodiment of the invention provides a kind of computer readable storage mediums, are stored with computer program,
The program realizes any method in above-mentioned first aspect when being executed by processor.
Above-mentioned technical proposal has the following advantages that or the utility model has the advantages that changes to existing displaying advertisement front end link shape
Into allowing to carry out dynamic calculating and imposition layout, content-adaptive advertisement position size meets media to pattern in real time more
Newly, the demand without manpower maintenance.
Above-mentioned general introduction is merely to illustrate that the purpose of book, it is not intended to be limited in any way.Except foregoing description
Schematical aspect, except embodiment and feature, by reference to attached drawing and the following detailed description, the present invention is further
Aspect, embodiment and feature, which will be, to be readily apparent that.
Detailed description of the invention
In the accompanying drawings, unless specified otherwise herein, otherwise indicate the same or similar through the identical appended drawing reference of multiple attached drawings
Component or element.What these attached drawings were not necessarily to scale.It should be understood that these attached drawings depict only according to the present invention
Disclosed some embodiments, and should not serve to limit the scope of the present invention.
Fig. 1 is the system flow chart for the advertisement link composition method that one embodiment of the invention provides.
Fig. 2 is the label-cloud pattern schematic diagram in the advertisement link composition method that one embodiment of the invention provides.
Fig. 3 is the operational flowchart at the retrieval end in the advertisement link composition method that one embodiment of the invention provides.
Fig. 4 be another embodiment of the present invention provides advertisement link composition method in retrieval end operational flowchart.
Fig. 5 be another embodiment of the present invention provides advertisement link composition method in off-line data excavate module operation
Flow chart.
Fig. 6 is the operational flowchart at the retrieval end in the advertisement link composition method that further embodiment of this invention provides.
Fig. 7 is the structural block diagram for the advertisement link composing device that one embodiment of the invention provides.
Fig. 8 be another embodiment of the present invention provides advertisement link composing device structural block diagram.
Fig. 9 is the structural block diagram for the advertisement link composing device that further embodiment of this invention provides.
Specific embodiment
Hereinafter, certain exemplary embodiments are simply just described.As one skilled in the art will recognize that
Like that, without departing from the spirit or scope of the present invention, described embodiment can be modified by various different modes.
Therefore, attached drawing and description are considered essentially illustrative rather than restrictive.
Fig. 1 is the system flow chart for the advertisement link composition method that one embodiment of the invention provides.As shown in Figure 1, this hair
The advertising display system of bright embodiment, may include Union (alliance) platform, DUP (Delivery Unified Platform,
Unified release platform launches end, referred to as launches end), DSP (referred to as examine by Demand-Side Platform, want advertisement side's platform
Bitter end) and off-line data excavation module.The embodiment of the present invention can be applied particularly to the typesetting of advertisement front end link, by retrieving end
Module is excavated with off-line data, dynamic calculating and imposition layout are carried out to advertisement front end link shape, reach wide when front end shows
The effect of chain pattern and typesetting dynamically adapting before accusing.
Wherein, alliance's platform can provide advertisement position of the alliance on major portal come the popularization that helps to advertise.With hundred
It spends for alliance, alliance of Baidu includes that net alliance promotes cooperation, most competitive Baidu's promotional content is launched corresponding to website
The page.Media subscriber can select advertisement position and advertisement pattern according to their own needs on alliance's platform, select the mistake of advertisement position
Be indifferent in journey advertisement push away word number (advertisement num, abbreviation adn) and advertisement pattern specifically divide pattern.
Fig. 2 is the label-cloud pattern schematic diagram in the advertisement link composition method that one embodiment of the invention provides.For example, user's selection
Advertisement pattern is label-cloud pattern.There are various points of patterns in label-cloud pattern.Total label number in various points of patterns may
It is different.The size of each label may be different.User only needs to select the advertisement pattern of oneself demand, does not need concern ad sample
Formula specifically divides pattern.Corresponding code bit can be generated after executing creation advertisement position data and is stored in background data base, i.e.,
Advertisement position data shown in FIG. 1.Advertisement position data carry out advertisement dispensing for after in webpage.Wherein, code bit includes choosing
The advertisement position id (mark) selected.
It launches end and accesses alliance's platform, ad spot information is obtained according to advertisement position id.Ad spot information includes current web page
The wide height of advertisement position, the contextual informations such as URL (Uniform Resource Locator, uniform resource locator).It will be wide
Announcement position information, which is integrally packaged, is encapsulated into iframe character string, initiates to access to DSP, advertisement is launched in request.Wherein, " iframe
Character string " refers to HTML (HyperText Markup Language, HyperText Markup Language) label, and effect is document
In document, or float frame (frame).It include the inline frame of another document using the creation of iframe element
(inner frame at once).
Fig. 3 is the operational flowchart at the retrieval end in the advertisement link composition method that one embodiment of the invention provides.Such as Fig. 3
Shown, the advertisement link composition method of the embodiment of the present invention includes: step S110, receives advertisement and launches request, the advertisement is thrown
Putting in request includes advertisement parameters, and the advertisement parameters include ad spot information and advertisement pattern；Step S120, according to described wide
Position information is accused, selects advertisement link to show pattern from dividing in pattern for the advertisement pattern；Step S140, according to the advertisement
Link shows pattern, launches to the advertisement and corresponding advertisement link is requested to carry out template filling.
Fig. 4 be another embodiment of the present invention provides advertisement link composition method in retrieval end operational flowchart.Such as
Shown in Fig. 4, a kind of embodiment of advertisement link composition method, the advertisement parameters further include advertisement position size according to the present invention
Parameter；The method also includes step S130, pattern is showed according to the advertisement position dimensional parameters and the advertisement link,
Calculate the corresponding advertisement of the advertisement dispensing request pushes away word number.
Referring back to Fig. 1, retrieves end and receive from the advertisement dispensing request for launching end, launched in request from advertisement and parse advertisement
Parameter (including advertisement size, product type).Wherein, advertisement size includes that the width of advertisement position is high, includes user in product type
The advertisement pattern of selection.Then cpm (Cost Per Mille, thousand people of the advertisement position that module provides are excavated according to off-line data
Cost) information, select the advertisement pattern showed in front end.It is pushed away according to the advertisement size of acquisition, the calculating of selected advertisement pattern
Word number simultaneously requests advertisement link template to advertisement formwork library；Template is carried out with word number is pushed away according to the pattern that shows of advertisement link
Filling is rendered front end is returned to after template and the relevant advertising information encapsulation of template.Wherein, cost per thousand information is
A kind of media or media waiting table are sent to the costing unit of 1000 people or " family ".
Wherein, pushing away word number indicates the number for the advertising information to be shown, such as the number of advertising words.LU(Link
Unit, link) inside show there are many kinds of patterns, such as label-cloud pattern, building blocks pattern, show window pattern, split advertisement sample
Formula etc..In Fig. 2 with label-cloud pattern be illustrated advertisement front end link show effect.As shown in Fig. 2, in label-cloud sample
In formula, pushes away word number and specifically include label number total shown in chain before advertisement.
In a variety of different advertisement patterns, some patterns allow dynamic calculating to push away word number, such as label-cloud pattern；Have
A little patterns do not allow dynamic calculating to push away word number, such as it is fixed for pushing away word number in show window pattern.In Fig. 1, end is launched
Ad spot information is obtained according to advertisement position id (including whether, which allows dynamic to calculate, pushes away word number), that is to say, that according to advertisement position id
The advertisement pattern of user's selection can be obtained from advertisement position data, to judge whether the pattern allows dynamic to calculate and push away word
Number.Such as the advertisement pattern of user's selection is label-cloud pattern, then needs to be implemented step S130, according to label-cloud pattern and its
Advertisement position dimensional parameters, calculate the corresponding advertisement of the advertisement dispensing request pushes away word number.
Fig. 5 be another embodiment of the present invention provides advertisement link composition method in off-line data excavate module operation
Flow chart.As shown in figure 5, a kind of embodiment of advertisement link composition method according to the present invention, step S120, according to described wide
Position information is accused, selects advertisement link to show pattern from dividing in pattern for the advertisement pattern, specifically includes: step S210, from
The page location of domain and advertisement position in the domain in the ad spot information where extraction advertisement position；Step S220, from
The history of user shows the cost per thousand that each point of pattern of the advertisement pattern on the page location in the domain is extracted in data
Information；Step S230, described in maximum point of pattern of cost per thousand information is determined as in each point of pattern of the advertisement pattern
Advertisement link shows pattern.
Referring back to Fig. 1, off-line data excavates module and shows data according to the history of user, as history of advertising shows middle generation
Click data, extract domain+advertisement position dimension under all kinds of patterns cost per thousand information, and communicate information to retrieval end conduct
The parameter that pattern shows.Wherein domain dimension (such as URL) dimension can indicate different media, such as in differences such as Sina, Sohus
Website；Advertisement position dimension indicates page location of the advertisement in the page of place, for example, webpage top first advertisement position or
Person is the advertisement position of the centre of webpage bottom end.Wherein, domain is also referred to as domain, is formed by a string with the name that point separates
The upper a certain computer of Internet (internet) or the title for calculating unit, for identifying the electricity of computer when data are transmitted
Sub- orientation.
For example, media subscriber has selected first advertisement position on the webpage top of Sina website, certain has been launched in the advertisement position
The advertisement of one point of pattern.This under off-line data excavation module statistics domain+tu dimension divides the cost per thousand information of pattern.Tool
For body, this divides the cost per thousand of pattern on first advertisement position on the webpage top of off-line data excavation module statistics Sina website
Information.In this way, domain+tu+, which is utilized, in the process divides pattern id+ cost per thousand information.To, data are showed according to history,
Cost per thousand information of the available each point of pattern in each webpage each position.Then, believed according to the cost per thousand of each point of pattern
Breath selection finally shows pattern front end.For example, by each point of pattern of the advertisement pattern cost per thousand value it is maximum
Divide pattern to be determined as advertisement and finally shows pattern in front end.
Referring back to Fig. 1, off-line data excavates module and extracts the cost per thousand information for dividing pattern under domain+tu dimension, and
Do routine processing.Routine processing includes the cost per thousand information that timing extraction divides pattern, such as in daily setting time
Do the operation for extracting cost per thousand information.
A kind of embodiment of advertisement link composition method according to the present invention, according to advertisement position dimensional parameters and described
Advertisement link shows pattern, in step S130, calculate the advertisement launch request corresponding advertisement push away word number, comprising:
According to the first empirical equation for showing pattern of the advertisement link, calculate show advertisement on browsing device net page push away word
Number；Show advertisement in client application according to the second empirical equation calculating for showing pattern of the advertisement link and pushes away word
Number；It wherein, include the advertisement position dimensional parameters in the parameter of first empirical equation and second empirical equation.
For retrieving end, after receiving advertisement dispensing request, first analysis request obtains the high information of width of advertisement position.
It is calculated according to the advertisement pattern of selection and advertisement bit wide high parameter and required pushes away word number.Push away showing for the calculation method of word number
Under such as:
A. the first empirical equation on app flow is as follows:
Adn=(16/ advertisement bit width of advertisement position height *)/3；
B. on wap flow, calculated according to the wide height of advertisement position scale (the ratio of width to height), the second empirical equation and
It is as follows to calculate data instance:
Scale=6.5, adn=30；
Scale=40.3, adn=3；
Scale=20:n, adn=(scale_height*4/5) * 3
Wherein, scale_height indicates the height of advertisement position；N is in order to which other the wide of wide senior middle school are converted into 20 in proportion
When corresponding height value, for example an advertisement position is 320*80, is exactly 20:5 when being converted into 20 320, and the value of n is 5 here.By
Inconsistent in the size of the advertisement position in each client, for common scale, wide by wide senior middle school is converted into unified number in proportion
Value, such as in the above sample calculation, wide by wide senior middle school is converted into 20 in proportion.
The browser flow is the flow that access browser generates；The client traffic is that operation client application produces
Raw flow.Calculated on the flow that browsing device net page generates according to the first empirical equation show advertisement on a web browser push away word
Number；On the flow that client application generates advertisement is showed according to the calculating of the second empirical equation on the client and pushes away word number.
A kind of embodiment of advertisement link composition method according to the present invention shows pattern according to the advertisement link,
In step S140, the advertisement is launched, corresponding advertisement link is requested to carry out template filling, comprising: push away word number according to described
Word information is pushed away to the request of word server is pushed away；Show pattern and the word of pushing away to the request of advertisement formwork library and the advertisement link
The corresponding advertisement formwork of number；Word information and the advertisement formwork are pushed away according to return, and request is launched to the advertisement and is corresponded to
Advertisement link carry out template filling.
In Fig. 1, advertisement is requested at retrieval end, specifically may include pushing away word information and to advertisement formwork to pushing away the request of word server
Request advertisement link template in library.Specifically, it is calculated after pushing away word number, initiates request to word service module is pushed away, retrieval end will
The word that pushes away received is encapsulated into the front end returned in block code for showing advertisement link with string is clicked together.Wherein, point
Hitting string is the URL to be jumped when advertisement when the user clicks.
Fig. 6 is the operational flowchart at the retrieval end in the advertisement link composition method that further embodiment of this invention provides.Such as
Shown in Fig. 6, a kind of embodiment of advertisement link composition method, step S140 launch the advertisement and request according to the present invention
Corresponding advertisement link carries out after template filling, further includes: the template is sent to front end by step S150, so that institute
Front end is stated to render and show the corresponding advertisement of the advertisement dispensing request.
After the template that front end receiver is returned to retrieval end, it can start to carry out advertisement according to the parameters such as word that push away in template
Pattern rendering, finally comes out showing advertisement.Pattern that each advertisement position on same webpage is showed, advertisement number are tools
There is real-time.Webpage is opened when advertisement position shows advertisement in user, and optimal pattern and most suitable can be calculated by the above method
When push away word number, according to calculated result by advertising display to user, to obtain best advertising results.A such as existing advertisement
Position, the parameters such as cost per thousand information provided according to media demand, offline mining data module, combines advertisement position size to join automatically
Number, advertisement pattern calculate and push away word number, and it is " label-cloud pattern " as shown in Figure 2 that pattern is selected after calculating, recall in advertisement
Hold and is finally shown on preceding chain.
The embodiment of the present invention becomes the real-time update of the advertisement position pattern that multiple parameters are different in the page, typesetting and material
It may.When front end shows advertisement link, the high information of advertisement bit wide can be automatically parsed according to the advertisement pattern needed for media, and
It is calculated separately according to different flow and pattern and pushes away the progress pattern rendering of word number.Solves chain style sheet before conventional display advertisement
One, maintenance updates complicated problem.The process that chain pattern is filled automatically before systematization improves the cashability of advertisement.
Above-mentioned technical proposal has the following advantages that or the utility model has the advantages that changes to existing displaying advertisement front end link shape
Into allowing to carry out dynamic calculating and imposition layout, content-adaptive advertisement position size meets media to pattern in real time more
Newly, the demand without manpower maintenance.
Fig. 7 is the structural block diagram for the advertisement link composing device that one embodiment of the invention provides.As shown in fig. 7, of the invention
The advertisement link composing device of embodiment includes: request reception unit 100, launches request for receiving advertisement, the advertisement is thrown
Putting in request includes advertisement parameters, and the advertisement parameters include ad spot information and advertisement pattern；Pattern selecting unit 200 is used
According to the ad spot information, divide in pattern select advertisement link to show pattern from the advertisement pattern；Template filling
Unit 400 launches the advertisement and corresponding advertisement link is requested to carry out mould for showing pattern according to the advertisement link
Plate filling.
Fig. 8 be another embodiment of the present invention provides advertisement link composing device structural block diagram.As shown in figure 8, according to
A kind of embodiment of advertisement link composing device of the present invention, the advertisement parameters further include advertisement position dimensional parameters；The dress
Setting further includes pushing away word number computing unit 300, is used for: showing sample according to the advertisement position dimensional parameters and the advertisement link
Formula, calculate the corresponding advertisement of the advertisement dispensing request pushes away word number.
A kind of embodiment of advertisement link composing device according to the present invention, the pattern selecting unit 200 are also used to: from
The page location of domain and advertisement position in the domain in the ad spot information where extraction advertisement position；From the history of user
Show the cost per thousand information that each point of pattern of the advertisement pattern on the page location in the domain is extracted in data；Will institute
That states that maximum point of pattern of cost per thousand information in each point of pattern of advertisement pattern be determined as the advertisement link shows pattern.
A kind of embodiment of advertisement link composing device according to the present invention, the word number computing unit 300 that pushes away also are used
In: according to the first empirical equation for showing pattern of the advertisement link, calculate show advertisement on browsing device net page push away word
Number；Show advertisement in client application according to the second empirical equation calculating for showing pattern of the advertisement link and pushes away word
Number；It wherein, include the advertisement position dimensional parameters in the parameter of first empirical equation and second empirical equation.
A kind of embodiment of advertisement link composing device according to the present invention, the template fills unit 400 are also used to: root
According to it is described push away word number to push away word server request push away word information；Show sample with the advertisement link to the request of advertisement formwork library
Formula and described push away the corresponding advertisement formwork of word number；Word information and the advertisement formwork are pushed away according to return, to described wide
Accusing to launch requests corresponding advertisement link to carry out template filling.
A kind of embodiment of advertisement link composing device according to the present invention, further includes template transmission unit 500, is used for:
The template is sent to front end, so that the front end, which renders and shows the advertisement, launches the corresponding advertisement of request.
The correlation that the function of each unit may refer to the above method in the advertisement link composing device of the embodiment of the present invention is retouched
It states, details are not described herein.
It is described to deposit including processor and memory in the structure of advertisement link composing device in a possible design
Reservoir is used to store the program for supporting advertisement link composing device to execute above-mentioned advertisement link composition method, and the processor is matched
It is set to for executing the program stored in the memory.The advertisement link composing device can also include communication interface, use
In advertisement link composing device and other equipment or communication.
Fig. 9 is the structural block diagram for the advertisement link composing device that further embodiment of this invention provides.As shown in figure 9, the dress
Setting includes: memory 101 and processor 102, and the computer program that can be run on the processor 102 is stored in memory 101.
The processor 102 realizes the advertisement link composition method in above-described embodiment when executing the computer program.The storage
The quantity of device 101 and processor 102 can be one or more.
The device further include:
Communication interface 103 carries out data interaction for being communicated with external device.
Memory 101 may include high speed RAM memory, it is also possible to further include nonvolatile memory (non-
Volatile memory), a for example, at least magnetic disk storage.
If memory 101, processor 102 and the independent realization of communication interface 103, memory 101,102 and of processor
Communication interface 103 can be connected with each other by bus and complete mutual communication.The bus can be Industry Standard Architecture
Structure (ISA, Industry Standard Architecture) bus, external equipment interconnection (PCI, Peripheral
Component) bus or extended industry-standard architecture (EISA, Extended Industry Standard
Component) bus etc..The bus can be divided into address bus, data/address bus, control bus etc..For convenient for expression, Fig. 9
In only indicated with a thick line, it is not intended that an only bus or a type of bus.
Optionally, in specific implementation, if memory 101, processor 102 and communication interface 103 are integrated in one piece of core
On piece, then memory 101, processor 102 and communication interface 103 can complete mutual communication by internal interface.
Another aspect, the embodiment of the invention provides a kind of computer readable storage mediums, are stored with computer program,
The program realizes any method in above-mentioned advertisement link composition method when being executed by processor.
In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specifically show
The description of example " or " some examples " etc. means specific features, structure, material or spy described in conjunction with this embodiment or example
Point is included at least one embodiment or example of the invention.Moreover, particular features, structures, materials, or characteristics described
It may be combined in any suitable manner in any one or more of the embodiments or examples.In addition, without conflicting with each other, this
The technical staff in field can be by the spy of different embodiments or examples described in this specification and different embodiments or examples
Sign is combined.
In addition, term " first ", " second " are used for descriptive purposes only and cannot be understood as indicating or suggesting relative importance
Or implicitly indicate the quantity of indicated technical characteristic." first " is defined as a result, the feature of " second " can be expressed or hidden
It include at least one this feature containing ground.In the description of the present invention, the meaning of " plurality " is two or more, unless otherwise
Clear specific restriction.
Any process described otherwise above or method description are construed as in flow chart or herein, and expression includes
It is one or more for realizing specific logical function or process the step of executable instruction code module, segment or portion
Point, and the range of the preferred embodiment of the present invention includes other realization, wherein can not press shown or discussed suitable
Sequence, including according to related function by it is basic simultaneously in the way of or in the opposite order, to execute function, this should be of the invention
Embodiment person of ordinary skill in the field understood.
Expression or logic and/or step described otherwise above herein in flow charts, for example, being considered use
In the order list for the executable instruction for realizing logic function, may be embodied in any computer-readable medium, for
Instruction execution system, device or equipment (such as computer based system, including the system of processor or other can be held from instruction
The instruction fetch of row system, device or equipment and the system executed instruction) it uses, or combine these instruction execution systems, device or set
It is standby and use.For the purpose of this specification, " computer-readable medium ", which can be, any may include, stores, communicates, propagates or pass
Defeated program is for instruction execution system, device or equipment or the dress used in conjunction with these instruction execution systems, device or equipment
It sets.The more specific example (non-exhaustive list) of computer-readable medium include the following: there is the electricity of one or more wirings
Interconnecting piece (electronic device), portable computer diskette box (magnetic device), random access memory (RAM), read-only memory
(ROM), erasable edit read-only storage (EPROM or flash memory), fiber device and portable read-only memory
(CDROM).In addition, computer-readable medium can even is that the paper that can print described program on it or other suitable Jie
Matter, because can then be edited, be interpreted or when necessary with other for example by carrying out optical scanner to paper or other media
Suitable method is handled electronically to obtain described program, is then stored in computer storage.
It should be appreciated that each section of the invention can be realized with hardware, software, firmware or their combination.Above-mentioned
In embodiment, software that multiple steps or method can be executed in memory and by suitable instruction execution system with storage
Or firmware is realized.It, and in another embodiment, can be under well known in the art for example, if realized with hardware
Any one of column technology or their combination are realized: having a logic gates for realizing logic function to data-signal
Discrete logic, with suitable combinational logic gate circuit specific integrated circuit, programmable gate array (PGA), scene
Programmable gate array (FPGA) etc..
Those skilled in the art are understood that realize all or part of step that above-described embodiment method carries
It suddenly is that relevant hardware can be instructed to complete by program, the program can store in a kind of computer-readable storage medium
In matter, which when being executed, includes the steps that one or a combination set of embodiment of the method.
It, can also be in addition, each functional unit in each embodiment of the present invention can integrate in a processing module
It is that each unit physically exists alone, can also be integrated in two or more units in a module.Above-mentioned integrated mould
Block both can take the form of hardware realization, can also be realized in the form of software function module.The integrated module is such as
Fruit is realized and when sold or used as an independent product in the form of software function module, also can store in a computer
In readable storage medium storing program for executing.The storage medium can be read-only memory, disk or CD etc..
The above description is merely a specific embodiment, but scope of protection of the present invention is not limited thereto, any
Those familiar with the art in the technical scope disclosed by the present invention, can readily occur in its various change or replacement,
These should be covered by the protection scope of the present invention.Therefore, protection scope of the present invention should be with the guarantor of the claim
It protects subject to range.
Claims (14)
1. a kind of advertisement link composition method characterized by comprising
It receives advertisement and launches request, it includes advertisement parameters in request that the advertisement, which is launched, and the advertisement parameters include advertisement position letter
Breath and advertisement pattern；
According to the ad spot information, divide in pattern select advertisement link to show pattern from the advertisement pattern；
Show pattern according to the advertisement link, the advertisement is launched, corresponding advertisement link is requested to carry out template filling.
2. the method according to claim 1, wherein the advertisement parameters further include advertisement position dimensional parameters；Institute
State method further include: pattern is showed according to the advertisement position dimensional parameters and the advertisement link, the advertisement is calculated and launches
That requests corresponding advertisement pushes away word number.
3. method according to claim 1 or 2, which is characterized in that according to the ad spot information, from the advertisement pattern
Divide in pattern advertisement link selected to show pattern, comprising:
The page location of domain and advertisement position in the domain where extracting advertisement position in the ad spot information；
Show from the history of user and extracts thousand of each point of pattern of the advertisement pattern on the page location in the domain in data
People's cost information；
By in each point of pattern of the advertisement pattern maximum point of pattern of cost per thousand information be determined as the advertisement link
Show pattern.
4. according to the method described in claim 2, it is characterized in that, according to the advertisement position dimensional parameters and the advertisement link
Show pattern, calculate the advertisement launch request corresponding advertisement push away word number, comprising:
According to the first empirical equation for showing pattern of the advertisement link, calculate show advertisement on browsing device net page push away word
Number；
Show advertisement in client application according to the second empirical equation calculating for showing pattern of the advertisement link and pushes away word
Number；
It wherein, include the advertisement position dimensional parameters in the parameter of first empirical equation and second empirical equation.
5. according to the method described in claim 3, it is characterized in that, showing pattern according to the advertisement link, to described wide
Accusing to launch requests corresponding advertisement link to carry out template filling, comprising:
According to it is described push away word number to push away word server request push away word information；
Showing pattern and described push away the corresponding advertisement formwork of word number to the request of advertisement formwork library and the advertisement link；
Word information and the advertisement formwork are pushed away according to return, the advertisement are launched, corresponding advertisement link is requested to carry out
Template filling.
6. method according to claim 1 or 2, which is characterized in that launched to the advertisement and request corresponding advertisement link
After progress template filling, further includes:
The template is sent to front end, so that the front end, which renders and shows the advertisement, launches the corresponding advertisement of request.
7. a kind of advertisement link composing device characterized by comprising
Request reception unit launches request for receiving advertisement, and it includes advertisement parameters, the advertisement in request that the advertisement, which is launched,
Parameter includes ad spot information and advertisement pattern；
Pattern selecting unit, for selecting advertisement link in pattern from the dividing for advertisement pattern according to the ad spot information
Show pattern；
Template fills unit launches the advertisement and requests corresponding advertisement for showing pattern according to the advertisement link
Link carries out template filling.
8. device according to claim 7, which is characterized in that the advertisement parameters further include advertisement position dimensional parameters；
Described device further includes pushing away word number computing unit, is used for: according to the advertisement position dimensional parameters and the advertisement link
Show pattern, calculate the advertisement launch request corresponding advertisement push away word number.
9. device according to claim 7 or 8, which is characterized in that the pattern selecting unit is also used to:
The page location of domain and advertisement position in the domain where extracting advertisement position in the ad spot information；
Show from the history of user and extracts thousand of each point of pattern of the advertisement pattern on the page location in the domain in data
People's cost information；
By in each point of pattern of the advertisement pattern maximum point of pattern of cost per thousand information be determined as the advertisement link
Show pattern.
10. device according to claim 8, which is characterized in that the word number computing unit that pushes away is also used to:
According to the first empirical equation for showing pattern of the advertisement link, calculate show advertisement on browsing device net page push away word
Number；
Show advertisement in client application according to the second empirical equation calculating for showing pattern of the advertisement link and pushes away word
Number；
It wherein, include the advertisement position dimensional parameters in the parameter of first empirical equation and second empirical equation.
11. device according to claim 9, which is characterized in that the template fills unit is also used to:
According to it is described push away word number to push away word server request push away word information；
Showing pattern and described push away the corresponding advertisement formwork of word number to the request of advertisement formwork library and the advertisement link；
Word information and the advertisement formwork are pushed away according to return, the advertisement are launched, corresponding advertisement link is requested to carry out
Template filling.
12. device according to claim 7 or 8, which is characterized in that further include template transmission unit, be used for:
The template is sent to front end, so that the front end, which renders and shows the advertisement, launches the corresponding advertisement of request.
13. a kind of advertisement link composing device characterized by comprising
One or more processors；
Storage device, for storing one or more programs；
When one or more of programs are executed by one or more of processors, so that one or more of processors
Realize such as method as claimed in any one of claims 1 to 6.
14. a kind of computer readable storage medium, is stored with computer program, which is characterized in that the program is held by processor
Such as method as claimed in any one of claims 1 to 6 is realized when row.
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| CN201810835858.8A CN109102328A (en) | 2018-07-26 | 2018-07-26 | Advertisement link composition method, device and storage medium |
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| CN201810835858.8A CN109102328A (en) | 2018-07-26 | 2018-07-26 | Advertisement link composition method, device and storage medium |
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