CN108074137A

CN108074137A - Mobile terminal and advertisement placement method and its control method, device

Info

Publication number: CN108074137A
Application number: CN201810008572.2A
Authority: CN
Inventors: 丁瑾; 王云鹏
Original assignee: Beijing Qihoo Technology Co Ltd
Current assignee: Beijing Qihoo Technology Co Ltd
Priority date: 2018-01-04
Filing date: 2018-01-04
Publication date: 2018-05-25

Abstract

The present invention provides a kind of advertisement and launches control method and device, and this method includes：Receive the advertising display request of the carrying configuration file of advertising display client transmission；Default advertisement is matched according to the configuration file and launches control parameter, and obtains the advertising resource file to match with advertising display request；Control parameter is launched into the advertisement and the corresponding resource file address of advertising resource file feeds back to the advertising display client, so that the advertising display client is in the ad content pointed by resource file address described in user interface presentation.In addition, the present invention also provides a kind of servers using this method.This programme can flexibly be allocated its advertisement to prestore by server and launch control parameter to realize the control launched to advertisement, the various dimensions management to advertisement position is implemented, abundant advertisement position management granularity, the optimization of scheme is launched convenient for advertisement, advertising display side's income is improved, and is conducive to the accurate dispensing of advertisement.

Description

Mobile terminal and advertisement placement method and its control method, device

Technical field

The present invention relates to technical field of the computer network, and in particular to a kind of mobile terminal and advertisement placement method and its control Method, apparatus processed.

Background technology

The Internet media has become the important canal that advertisement is launched for enterprise with the features such as its audient is wide, propagation efficiency is high Road.And in order to maximumlly improve the ad revenue of media, come in the prior art often through some advertisement delivery systems to matchmaker The resource of body is managed, and most gray advertising resource is thrown to media at last, realizes that the advertisement position of media is cashed.

But in the advertisement dispensing mode of the prior art, during being managed due to it to the resource of media, management Dimension is single, when causing to carry out advertisement dispensing, the precision of advertisement dispensing can not be flexibly controlled, due to advertisement position and advertisement The management aspect in source not enough finely leads to not formulate more accurately advertisement serving policy, further influences the control that advertisement is launched Effect.For example, when showing media advertisement position, the page residing for advertisement position is only provided.So it can not realize to media resource Multidimensional, fine-grained management thus greatly reduces the precision of advertisement serving policy, can not realize the ad revenue of media most Bigization can not also meet the accurate dispensing demand of advertiser's advertisement, so very flexible.

Therefore, in existing technical solution, the management granularity of advertisement position is not fine enough, and the management strategy of advertisement source is not clever enough It is living, advertisement style sheet one, and according to ad-request, show, click on, CPC, eCPM are when indexs are adjusted flexibly and are configured, Realization is more complicated, when causing to carry out advertisement dispensing, can not flexibly set advertisement serving policy to control the dispensing of advertisement.

【The content of the invention】

The purpose of the present invention aims to solve the problem that above-mentioned at least one problem, provides a kind of advertisement and launches control method and advertisement throwing Put method.

Correspondingly, the server of control method is launched using above-mentioned advertisement and using above-mentioned advertisement the present invention also provides a kind of The mobile terminal of put-on method.

To solve the above problems, technical solution of the present invention using following each side：

First aspect, the present invention provide a kind of advertisement and launch control method, include the following steps：

Receive the advertising display request of the carrying configuration file of advertising display client transmission；

Default advertisement is matched according to the configuration file and launches control parameter, and is obtained and asked phase with the advertising display Matched advertising resource file；

Control parameter is launched into the advertisement and the corresponding resource file address of advertising resource file feeds back to the advertisement Client is shown, so that the advertising display client is in the advertisement pointed by resource file address described in user interface presentation Hold.

Specifically, the configuration file includes the IP information of user, the attribute information of the user, advertising display visitor The ad spot information of the type at family end, the advertising display client.

Include specifically, control parameter is launched in the advertisement：Advertisement position control parameter, advertisement source control parameter and advertisement Show pattern control parameter.

Preferably, further include：

The product of multiple advertising display sides is accessed, the advertisement position control parameter is included from described in the description of at least one dimension The data of the advertisement position of each product of access.

Specifically, it further includes：

Belong to the property set of the product for the product setting of each advertising display side of each access, the property set at least wraps Contain：All scenes and all policies of the product.

Specifically, it further includes：

Product for each advertising display side of access sets process flow；Wherein, the advertising display side of the multiple access Product process flow it is different；Alternatively, the place of at least two products in the product of the advertising display side of the multiple access It is identical to manage flow.

Specifically, specifically include following any one or arbitrary multinomial：

Name of product, Production Version, product channel number, product plug-in version number, product installation duration, scene number, son Scene number, network state, user identifier and user action.

Preferably, further include：

Control parameter is launched according to the different corresponding advertisements of value setting advertisement position of multiple dimensions.

Preferably, further include：

Multiple advertisement sources are accessed, and the history according to user clicks on note and user's Download History, is set for each advertisement source Advertisement priority, the advertisement source control parameter include the advertisement source priority.

Match default advertisement specifically, described according to the configuration file and launch control parameter, and obtain with it is described wide The advertising resource file that displaying request matches is accused, is specifically included：

Downstream server is according to the advertisement source control parameter to the third-party server for providing the advertising resource file It sends advertisement and obtains request；

Downstream server is with receiving the corresponding resource file of the advertising resource file of the third-party server feedback The resource file address is simultaneously forwarded to master server by location.

Specifically, it further includes：

The master server distributes the institute that each downstream server is sent according to the service quality of each downstream server It states advertisement and obtains request.

Specifically, it further includes：

Service quality of the master server according to each downstream server, sets the preferential of each downstream server Grade.

Specifically, the service quality includes the number that service time-out or failure occurs in the downstream server.

Preferably, the downstream server sends the advertisement using Asynchronous Request mode and obtains request.

Preferably, further include：

Receive advertisement source client transmission advertisement launch request, and according to default advertisement launch control parameter obtain with The advertisement, which is launched, asks corresponding advertisement position, corresponding advertising resource file is asked to be thrown to advertisement dispensing described wide Accuse position.

Second aspect, the present invention provide a kind of advertisement placement method, include the following steps：

The advertising display request for carrying configuration file is sent to server；

Receive the advertisement to match with the configuration file the throwing that server launches control parameter feedback according to the advertisement Put control parameter and corresponding advertising resource file address；

It obtains the advertising resource file pointed by the advertising resource file address and launches control ginseng according to the advertisement Digital display shows the advertising resource file in user interface.

Specifically, it further includes：

The history for collecting user clicks on record and history Download History, and the history is clicked under record and the history It records record and is sent to the server, so that the server clicks on record and the history Download History more according to the history Control parameter is launched in the new advertisement.

The third aspect, the present invention provide a kind of advertisement of client and launch control device, including：

First receiving module：Receive the advertising display request of the carrying configuration file of advertising display client transmission；

Control module：Default advertisement is matched according to the configuration file and launches control parameter, and is obtained and the advertisement The advertising resource file that displaying request matches；

Feedback module：Control parameter is launched into the advertisement and the corresponding resource file address of advertising resource file is fed back to The advertising display client, so that the advertising display client is pointed by resource file address described in user interface presentation Ad content.

Preferably, further include：

First AM access module：The product of multiple advertising display sides is accessed, the advertisement position control parameter is included from least one A dimension describes the data of the advertisement position of each product of the access.

Specifically, advertising display side's AM access module further includes：

First setting unit：Belong to the property set of the product, institute for the product setting of each advertising display side of each access Property set is stated to include at least：All scenes and all policies of the product.

Specifically, advertising display side's AM access module further includes：

Second setting unit：Product for each advertising display side of access sets process flow；Wherein, the multiple access Advertising display side product process flow it is different；Alternatively, in the product of the advertising display side of the multiple access at least The process flow of two products is identical.

Specifically, at least one dimension, specifically includes following any one or arbitrary multinomial：

Preferably, advertising display side's AM access module further includes：

3rd setting unit：Control is launched according to the different corresponding advertisements of value setting advertisement position of multiple dimensions Parameter.

Preferably, further include：

Second AM access module：Multiple advertisement sources are accessed, and the history according to user clicks on note and user's Download History, is Each advertisement source sets advertisement source priority, and the advertisement source control parameter includes the advertisement source priority.

Specifically, the control module, specifically includes：

Transmitting element：Downstream server is according to the advertisement source control parameter to providing the 3rd of the advertising resource file Square server sends advertisement and obtains request；

First receiving unit：The advertising resource file that downstream server receives the third-party server feedback corresponds to Resource file address and the resource file address is forwarded to master server.

Specifically, the control module further includes：

Dispatch unit：The master server distributes each downstream service according to the service quality of each downstream server The advertisement that device is sent obtains request.

Specifically, the control module further includes：

Setting unit：Service quality of the master server according to each downstream server, sets each downstream service The priority of device.

Specifically, the advertisement source AM access module further includes：

Second receiving unit：Request is launched in the advertisement for receiving the transmission of advertisement source client, and is launched according to default advertisement Control parameter is obtained launches the corresponding advertisement position of request with the advertisement, and the advertisement is launched and asks corresponding advertising resource text Part is thrown to the advertisement position.

Fourth aspect, the present invention by a kind of advertisement delivery device, including：

Sending module：The advertising display request for carrying configuration file is sent to server；

Receiving module：Receive server and launch matching with the configuration file for control parameter feedback according to the advertisement Advertisement launch control parameter and corresponding advertising resource file address；

Display module：It obtains the advertising resource file pointed by the advertising resource file address and is thrown according to the advertisement Putting control parameter shows the advertising resource file in user interface.

Specifically, it further includes：

Feedback module：Collect user history click on record and history Download History, and by the history click on record and The history Download History is sent to the server, so that the server clicks on record and the history according to the history Download History updates the advertisement and launches control parameter.

5th aspect, the present invention provide a kind of mobile terminal, including processor and memory, are stored in the memory Computer program, which is characterized in that the computer program, which is realized when being executed by processor in second aspect as described above, appoints The step of the method for anticipating.

Compared with the prior art, technical scheme at least possesses following advantage：

1st, the present invention provides a kind of kind advertisement of client and launches control method, and multiple advertising display sides are carried by foundation The management strategy of the management strategy of the advertisement position of confession and multiple advertisement sources, and control parameter realization pair is launched in the advertisement set The control that advertisement is launched.The control effect of advertisement dispensing is reached by the optimization to each advertising strategy and becoming more meticulous for management granularity Raising.

2nd, a kind of kind advertisement of client of the present invention is launched in control method, by the product for accessing advertising display side With the product of advertisement source, the product of multiple advertising display sides and the product of multiple advertisement sources can be managed collectively, so as to It can realize advertising display side and the two-way variation selection of advertiser both sides；Simultaneously by advertisement position management strategy from multiple dimensions Degree is managed the advertisement position of the product of each advertising display side of access, realizes the various dimensions management to advertisement position, rich Rich advertisement position management granularity, stronger foundation is provided for the specified of advertisement serving policy.

3rd, the present invention solves in the prior art, and the management granularity of advertisement position is not fine enough, and the management strategy of advertisement source is inadequate Flexibly, the problem of causing the advertisement serving policy specified not accurate enough.The present invention can be according to the various dimensions information system of advertisement position Determine the advertisement serving policy of diversification, basis is provided for the optimization of advertisement serving policy, so as to further improve advertising display side Income, and be conducive to the accurate dispensing of advertisement, reduce advertisement dispensing and management cost；Launching control parameter eventually by advertisement will The advertising resource file that advertiser provides is thrown to corresponding advertisement position, it is achieved thereby that the advertisement position of advertising display side cashes work( Energy.

The additional aspect of the present invention and advantage will be set forth in part in the description, these will become from the following description It obtains substantially or is recognized by the practice of the present invention.

Description of the drawings

A kind of embodiment FB(flow block) of control method is launched in a kind of advertisement that Fig. 1 is the present invention；

Fig. 2 is that a kind of interactive interface schematic diagram of embodiment in control method is launched in a kind of advertisement of the present invention；

Control method another kind embodiment FB(flow block) is launched in a kind of advertisement that Fig. 3 is the present invention；

Fig. 4 is that a kind of embodiment FB(flow block) of control device is launched in a kind of advertisement of client of the present invention；

Fig. 5 is that control device another kind embodiment FB(flow block) is launched in a kind of advertisement of client of the present invention；

Fig. 6 is a kind of a kind of embodiment FB(flow block) of advertisement placement method of the present invention；

Fig. 7 is a kind of a kind of embodiment FB(flow block) of advertisement delivery device of the present invention；

Fig. 8 is a kind of mobile terminal part-structure block diagram.

Specific embodiment

The embodiment of the present invention is described below in detail, the example of the embodiment is shown in the drawings, wherein from beginning to end Same or similar label represents same or similar element or has the function of same or like element.Below with reference to attached The embodiment of figure description is exemplary, and is only used for explaining the present invention, and is not construed as limiting the claims.

Those skilled in the art of the present technique are appreciated that unless expressly stated, singulative " one " used herein, " one It is a ", " described " and "the" may also comprise plural form.It is to be further understood that is used in the specification of the present invention arranges Diction " comprising " refers to there are the feature, integer, step, operation, element and/or component, but it is not excluded that presence or addition Other one or more features, integer, step, operation, element, component and/or their group.It should be understood that when we claim member Part is " connected " or during " coupled " to another element, it can be directly connected or coupled to other elements or there may also be Intermediary element.In addition, " connection " used herein or " coupling " can include wireless connection or wireless coupling.It is used herein to arrange Take leave whole or any cell and all combination of the "and/or" including one or more associated list items.

Those skilled in the art of the present technique are appreciated that unless otherwise defined all terms used herein are (including technology art Language and scientific terminology), there is the meaning identical with the general understanding of the those of ordinary skill in fields of the present invention.Should also Understand, those terms such as defined in the general dictionary, it should be understood that have in the context of the prior art The consistent meaning of meaning, and unless by specific definitions as here, idealization or the meaning of overly formal otherwise will not be used To explain.

Those skilled in the art of the present technique are appreciated that " terminal " used herein above, " terminal device " both include wireless communication The equipment of number receiver, only possesses the equipment of the wireless signal receiver of non-emissive ability, and including receiving and transmitting hardware Equipment, have on bidirectional communication link, can perform two-way communication reception and emit hardware equipment.This equipment It can include：Honeycomb or other communication equipments, show with single line display or multi-line display or without multi-line The honeycomb of device or other communication equipments；PCS (Personal Communications Service, PCS Personal Communications System), can With combine voice, data processing, fax and/or its communication ability；PDA (Personal Digital Assistant,

Personal digital assistant), radio frequency receiver, pager, the Internet/intranet access, web browsing can be included Device, notepad, calendar and/or GPS (Global Positioning System, global positioning system) receiver；It is conventional above-knee Type and/or palmtop computer or other equipment, have and/or conventional laptop and/or palm including radio frequency receiver Type computer or other equipment." terminal " used herein above, " terminal device " can be portable, can transport, mounted on friendship In logical instrument (aviation, sea-freight and/or land) or it is suitable for and/or is configured in local runtime and/or to be distributed shape Formula operates in any other position operation in the earth and/or space." terminal " used herein above, " terminal device " can be with It is communication terminal, access terminals, music/video playback terminal, such as can is PDA, MID (Mobile Internet Device, mobile internet device) and/or with music/video playing function mobile phone or smart television, The equipment such as set-top box.

Referring to Fig. 1, this method specifically in a kind of embodiment, includes the following steps：

S11, the advertising display for the carrying configuration file for receiving the transmission of advertising display client are asked.

The embodiment of the present invention can be applied to the equipment such as server, which can be used for launching according to the advertisement to prestore Management strategy given ad is launched control parameter and is shown so that advertisement dispensing control parameter is issued to advertising display client Ad content is in user interface.

The server can receive the advertising display request transmitted by advertising display client, advertising display client Can be the various terminal equipment that user plays advertisement, for example, computer, mobile phone, tablet computer, smart television etc..Terminal Equipment can be carried out the broadcasting of advertisement when carrying out web page browsing or viewing video when activity.For example, in viewing video network During video in standing, among the front end of the formal content of video or rear end and video, the broadcasting of advertisement can be carried out.

When advertising display client needs to carry out the broadcasting of advertisement, advertisement playing request can be sent to server, extensively Configuration file can be contained by accusing in playing request, the configuration file includes but not limited to the IP information of user, the mark of user letter Breath, the action of user, the attribute information of user, the type of the advertising display client, the platform of advertising display, the category of user Property information can include identity information etc. of user, for example, when user watches video, the attribute information of user can be that user exists Membership information in video website, such as, if for VIP member etc..The type of advertising display client can be that user is used Client species, for example, client used by a user be mobile phone either computer.The platform of advertising display can be The platform or specific advertisement position that advertisement to be played out, for example, it may be the front end or rear end of pop-up or video, Or default advertisement position etc..

Certainly, other information contents can also be included in configuration file, for example, the cache information of user, user's browsing Browsing information during shopping website etc..When user watches video, configuration information can also include the video that user is watched Type and the collection of drama number of viewing etc..

S12, default advertisement dispensing control parameter is matched according to the configuration file, and obtains and asked with the advertising display Seek the advertising resource file to match；

It is described to match default advertisement dispensing control parameter according to the configuration file in the embodiment of the present invention, it is specific to wrap It includes：

According to advertisement position control parameter, advertisement source control parameter and the advertisement pattern control parameter to prestore obtain with it is described Control parameter is launched in the advertisement that configuration file matches.Control parameter is launched in the advertisement to be included：Advertisement position control parameter, advertisement Source control parameter and advertising display pattern control parameter are further included is suitable for each advertisement exhibition according to what those control parameters were formulated Show the advertisement serving policy of request, such as the opening time that advertisement is launched, end time, the number of broadcasting and the pattern of broadcasting Deng.Wherein, the advertisement position control parameter includes the data record of the description to the advertisement position of each dimension, is suitable for according to multiple Control parameter is launched in the different corresponding advertisements of value setting advertisement position of dimension.

Specifically, the different values of dimension are attribute information of the advertisement position under the corresponding dimension of selection.According to more The different values of a dimension can clearly positioning advertising position attribute, so as to the attribute setup advertisement according to advertisement position Control parameter is launched in the corresponding advertisement in position.For example, the advertisement under being combined with " network state+access product+user identifier " dimension The attribute information of position.To the advertisement position of Mr. Yu's ID number, the specific value of dimension is " 2G+ attend to anything else great master+M ", wherein, " 2G " mark It is 2G to know the network to connect at present, and " attend to anything else great master " is the platform that advertisement is launched, and " M " is user identifier, and the user identifies User historical search " information of renting a house ", then can clearly orient what the advertisement position of the product was suitble to according to the information Advertising resource file launches control parameter so as to make the advertisement to match, and it can be by " 58 is same to launch parameter such as advertisement The advertisement of renting a house in city " is thrown to the advertisement position etc..

Further, the advertisement source control parameter include advertisement source priority, be suitable for according to advertisement source priority to The advertisement source client sends advertisement and obtains request to obtain corresponding advertising resource file.

At the time of the advertisement is launched control parameter and specified, meet the advertisement exhibition to advertisement source client acquisition Show the advertisement that request matches, in the advertising display request can by the quantity of given ad, in the form of, theme, size and text Part type etc..After the advertising resource file is got, control parameter is launched according to the advertisement and inserts advertising resource file Enter to corresponding advertisement position, and be presented to the user.

When the server matches and the corresponding advertisement of the configuration file according to default advertisement position control parameter After the classification of resource file, the server is initiated advertising resource file to the advertisement source for providing category advertising resource file and is obtained Request is taken to obtain corresponding advertising resource file and be fed back to displaying side's client, wherein the process can be according to default The advertisement source control parameter perform.

In a kind of possible design, the present invention preferably following methods obtain the advertisement to match with advertising display request Resource file specifically includes：

Optionally, in the present embodiment, the server disposition mode of principal and subordinate's server may be employed, i.e. master server is mainly born It blames main business processing, and service is docked with advertisement source from server (i.e. downstream server) is then responsible.Specifically, downstream takes Business device can receive the task that master server distributes, and also can send information to master server.For example, downstream server can receive main clothes The task of business device distributes, and sends advertisement and obtains request to advertisement source, and receives the feedback information of advertisement source, and feedback information is passed Master server is handed to, so that master server handles it.

In practical business, master server is during downstream server distributes task, is usually distributed using impartial Mechanism is the impartial task amount of each downstream server distribution, then, using this kind of method of salary distribution be usually present with when some or When the return speed of certain several downstream server is slower, since existing wooden barrel short -board effect influences the sound of entire downstream server Between seasonable, so as to influence the business processing efficiency of whole system.Mobilism can be used in view of above-mentioned drawback, in the present embodiment to distribute Mechanism, i.e., according to the service quality (such as response time) of each downstream server, carry out mobilism distributes and adjusts downstream The advertisement that server is sent obtains request.

Optionally, service quality of the master server according to each downstream server, sets each downstream server Priority.The service quality includes the number that service time-out or failure occurs in the downstream server.It can pass through dynamic The priority of the downstream server of each advertisement source is adjusted to realize the downstream for distributing and the adjusting each advertisement source clothes of mobilism The advertisement that business device is sent obtains request.For example, when response timeout or connection failure persistently occurs in some downstream server When, reduce the priority of the downstream server, so as to reduce the request amount of the downstream server, when the downstream server service it is extensive The priority of the downstream server can be readjusted when multiple normal.

Further, the request method of Asynchronous Request can be used in downstream server, i.e. downstream server is having sent an institute It states advertisement and obtains the transmission for after request this request not being waited just to carry out next downstream ad-request after meeting with a response, but Rule is sent according to default request, after a downstream ad-request is had sent, continues to send the next advertisement and obtain Take request.

S13, the advertisement is launched control parameter and the corresponding resource file address of advertising resource file feed back to it is described Advertising display client, so that the advertising display client is wide pointed by resource file address described in user interface presentation Accuse content.

In the embodiment of the present invention, advertisement launch control parameter include advertisement position control parameter, advertisement source control parameter and Advertisement pattern control parameter can also be included according to the configuration file in those control parameters and advertising display request And some parameters for being used to control the broadcasting of advertisement during advertising display formulated, for example, the species of the advertising resource file of displaying, The information such as advertisement position, displaying time span, advertisement time started and advertisement broadcasting time that advertisement is launched.Carrying out advertisement Advertising display is controlled, it is necessary to launch control parameter according to advertisement during displaying.

The advertisement to match in the configuration file is launched control parameter and advertising resource file by the server Address is sent to displaying side's client, and displaying side's client obtains the advertising resource file pointed by the address, and When the advertising time that the advertisement is launched specified by control parameter arrives, by the content of the advertising resource file according to described in The advertising display pattern that advertisement launches specified by control parameter shows in user interface.

In the embodiment of the present invention, the advertisement, which is launched, also includes the advertising display pattern control parameter in control parameter, When the advertising display client shows the ad content advertisement broadcasting is carried out according to the advertising display pattern control parameter.

Specifically, the present invention is suitable for content and/or scene according to advertising resource file, the displaying pattern of advertisement is carried out Control.

The displaying pattern of advertisement can be formulated according to the content of advertising resource file and/or scene.It for example, can be to advertisement Position shows the size of advertisement, renders rule etc. and be configured.Advertising display pattern in the present embodiment can also be other more Kind, it is not specifically limited herein.

Preferably, identical advertising resource file under different scenes, can be shown as different patterns, with maximum The unification of the user experience of the guarantee flow side of change maximizes the bandwagon effect of flow side；Different advertising resource files is identical Scene under, identical advertisement pattern can be shown as so that the advertising display style of more DSP/ADX is unified.

Further, associated storage can will be established between the content of advertising resource file and/or scene and pattern, and passed through The pattern that default algorithms selection optimizes.Such as, can be used suitable algorithm, selection can be adapted to each terminal models, and/or Save the pattern of the optimization of transmission flow etc..

Preferably, please refer to Fig.2, Fig. 2 shows a kind of interactive interface schematic diagram of red packet activity.The method of the invention There is provided with the interactive interface of advertising display client user, can be with the red packet activity of user interaction, sweepstake etc..The present invention In embodiment, support various forms of red packet activities, enrich the playing method of advertisement pushing, extend income channel.

It please refers to Fig.3, a step is further included in an alternative embodiment of the invention：

S14, the product of the multiple advertising display sides of access, the advertisement position control parameter is included to be described from least one dimension The data of the advertisement position of each product of the access.

Specifically, the product of multiple advertising display sides can be accessed by default advertising display side's access interface, And the information exchange with advertising display side's product is realized by default communication protocol.Wherein, the information of advertising display side's product Including ad spot information, and/or client user's information, and/or product click volume information etc..

In the embodiment of the present invention, dimension is specially the retouching to the attribute of advertisement position from different angles in practical business State, if production number dimension is that advertisement position is divided with production number angle, time dimension be with time angle to advertisement position into Row division.Also, for advertisement position, the dimension of selection is different, then the attribute information of advertisement position is different.At least one dimension Degree specifically includes following any one or arbitrary multinomial：Name of product, Production Version, product channel number, product plug-in version Number, product installation duration, scene number, sub-scene number, network state, more than 10 a dimension such as user identifier and user action.

Specifically, the present invention sets the attribute of an advertisement position from all angles such as time, spaces.In time dimension On, the dimensions such as advertising display client release number, plug-in version number, product installation duration are supported, to describe an advertisement position, root It is different according to the value of dimension, the different advertisements can be formulated and launch control parameter.

On Spatial Dimension, multiple dimensions such as channel number, network state, user identifier, user action are supported, similary dimension Value is different, can formulate the different advertisements and launch control parameter.Multiple times, any combination of Spatial Dimension are flow Side provides abundant advertisement position management granularity and supports.

The advertisement position of the product of each advertising display side can divide it from different dimensions, optionally, can be with By property value of each advertisement position under different dimensions carry out classificationization storage, in order to ad spot information inquiry, statistics And analysis etc..Preferably, in partition process, the combination of multiple dimensions can divide advertisement position, for example, can be right " network state+board number+user identifier " stores to carry out classificationization to advertisement position, so as to describe one with realizing various dimensions A advertisement position.

Optionally, for same dimension, the granularity of selection is different, and attribute information is different, wherein, granularity is under dimension To the minimum description unit of the division of ad spot information.For example, from the point of view of with time dimension, granularity is chosen for certain specific day, then extensively The attribute information for accusing position can be 2017-11-28, if granularity is chosen for certain specific moon, the attribute information of advertisement position can be 2017-11, so can also reach by adjusting the granularity of each dimension and formulate the control parameter of advertisement position with becoming more meticulous so as to more Control parameter is launched in good setting advertisement.

In the embodiment of the present invention, the information of the product feedback for the advertising display side for receiving each access and each product are further included Flow information so as to according to the feedack to the advertisement position control parameter, advertisement source control parameter and advertising display Pattern control parameter optimizes.

Further, flow information refers to the user clicks to advertising display side's product, if user is in some net of product The click volume of page, in the residence time of some page/some functional block or the search information etc. of user.For example, it can receive Mobile phone bodyguard (Android, iOS, extremely objective version), mobile phone assistant, cleaning great master, free WiFi (Android and iOS editions), carry-on WiFi, hand The flow information of the products such as machine browser, Shandong great master, the great master that attends to anything else, mobile phone wallet and 360 novels is using described wide as adjusting Accuse the data source of position control parameter.

Further, feedback information specifically refers to the click that advertising resource file is thrown to user after corresponding advertisement position Or the feedback information of other forms.The dispensing effect of advertising resource file can be known by the feedback information, in order to wide Accuse the adjustment for launching control parameter.In addition, the actual click amount of advertisement is thrown to calculate advertisement generally according to user in the calculation The income put, so the income calculation of feedback information or advertising display side provides data source.

In the embodiment of the present invention, the product setting further included as each advertising display side belongs to the property set of the product, should Property set includes at least：All scenes and all policies of the product.

It, can be to multiple for the stability of strengthening system since the product quantity of the advertising display side of access is more than 1 Product carries out independent management, reduces the coupling between the product of advertising display side.It is possible to further being each advertising display The product of side sets its corresponding property set, and wherein property set includes at least all scenes and all policies of the product.Its In, all scenes of product are that it can provide each scene of advertising display, and by taking mobile phone bodyguard as an example, product scene includes： Memory cleaning scene, a key accelerate scene, charge protection scene etc..

In the embodiment of the present invention, further include and process flow is set for the product of each advertising display side.

Wherein, the process flow of the product of multiple advertising display sides can be different.Due to advertising display side's product of access To be multiple, when having the requirement that it is becomed privileged there are larger difference or multiple products between multiple products, difference can be used The product of each advertising display side of the process flow to being accessed handle, docked with realizing with the accurate of system.

Alternatively, can have the process flow of at least two products identical in the product of multiple advertising display sides.For some The product of advertising display side, there are many identical access steps during access, so as to identical flow into Row Uniting encapsulates, and so as to automate access product, and realizes the unitized of access product.

Please continue to refer to Fig. 3, in an alternative embodiment of the invention, further include：

S15, the multiple advertisement sources of access, and the history according to user clicks on record and user's Download History, is each advertisement Source sets advertisement source priority, and the advertisement source control parameter includes the advertisement source priority.

In the embodiment of the present invention, multiple advertisement sources can be accessed, and passed through by default advertisement source access interface Default communication protocol realizes the information mutual communication with advertisement source, wherein, advertisement source access interface can be one or more, advertisement The information in source includes advertising resource file etc..

In the embodiment of the present invention, the advertisement source control parameter includes advertisement source priority, the advertisement source priority tool Body refers to the preferential of the advertisement source that the clicking rate of advertisement or advertisement obtain the response speed of request and set after being launched according to advertisement Grade preferentially sends advertisement to the high advertisement source of priority during to carry out advertising resource file acquisition next time and obtains request, carries High efficiency.

In the embodiment of the present invention, can difference be specified according to the priority or different advertisement bit attributes of different advertisement sources Advertisement launch control parameter.Specifically, the one or more that control parameter is specially following strategy are launched in the advertisement：Manually It specifies, bid, more advertisement source prioritized contentions, more advertisement sources shunt in proportion.

Wherein, it is manually specified, can is for an advertisement position, be thrown to advertisement extensively according to the want advertisement of advertisement source The advertisement position that announcement source is specified.In specific practical application, this field can make free burial ground for the destitute formulation by oneself according to actual demand and class is manually specified Other advertisement position control parameter, the present invention do not limit.

Bidding fashion is thrown to this extensively to bid by advertisement source to advertisement position, by the advertisement for higher advertisement source of bidding Accuse position.

More advertisement source prioritized contentions：The priority height for formulating the advertisement provided according to each advertisement source carries out advertisement Control parameter is launched in the advertisement of dispensing.For example, the priority of advertisement source can be preset or by the calculating to ad revenue, The priority of the advertisement of advertisement source offer is provided, and can be right according to the priority height for the advertisement that each advertisement source provides Advertisement carries out dispensing order and is ranked up.

More advertisement sources shunt in proportion：For same advertisement position, the advertisement of multiple advertisement sources can be showed.For some spies Different advertiser retains the interests that a certain proportion of flow ensures the advertiser of high priority, is also brought for flow side more flexible Realization mode.

In the embodiment of the present invention, further include：Access at least one DSP and/or ADX.

Wherein, DSP (Demand Side Platform, want advertisement side's platform) is to seek advertisement quilt for advertisement provider Want advertisement side's platform of release platform, advertising resource file can be provided with the method for the invention, demand is launched in advertisement, The information such as quotation are launched in advertisement.

ADX (Ad Exchange, advertisement transaction platform) is a kind of to have converged the extensive of various advertising display sides and DSP Transaction platform contains the ad related information of advertisement source offer in ADX, so it also provides advertisement for the method for the invention Resource file, advertisement launch demand, the information such as quotation are launched in advertisement.

In the embodiment of the present invention, further include：Request is launched in the advertisement for receiving the transmission of advertisement source client, and according to default Advertisement launches control parameter acquisition and launches the corresponding advertisement position of request with the advertisement, and it is corresponding wide that the advertisement is launched request It accuses resource file and is thrown to the advertisement position.

The method of the invention supports two kinds of advertisements to launch mode, a kind of to be initiated by receiving advertising display side Advertising display is asked, and server receives the configuration file carried in the advertising display request, such as advertisement position to be put, user Attribute information etc., it is suitable according to the setting of default advertisement position control parameter, advertisement source control parameter and advertisement pattern control parameter The advertisement for closing advertising display request launches control parameter and obtains corresponding advertising resource file, and control ginseng is launched in the advertisement The advertising display mode that the advertising resource file is invested in given ad position is contained in number.The server launches the advertisement Control parameter and the advertising resource file address are sent to the advertising display client, so as to the advertising display client Control parameter is launched according to the advertisement to be shown the advertising resource file.

Another kind is that request is launched in the advertisement initiated by receiving advertisement client side, and server receives the advertisement and throws Put request is suitble to this wide according to the setting of default advertisement position control parameter, advertisement source control parameter and advertisement pattern control parameter The advertisement dispensing control parameter for launching request is accused, the advertisement, which launches to contain in control parameter, is suitble to the advertisement to launch request Advertisement position.The server by the method launch the advertising resource file that carries in request be thrown to the advertisement position specified and to The advertisement client side sends advertisement and launches the notification message completed.

In the embodiment of the present invention, further include：It supports from microcosmic to the gray scale strategy of the different dimensions of macroscopic view：From minimum one A advertisement position to an advertisement page, to a server engine, to a server-side version, can do gray scale test, and It can accomplish the gradation effect comparative observation of minute rank.

Wherein, gray scale test is two versions that can be seamlessly transitted or a kind of published method of product.Wherein, gray scale is surveyed The rank of examination includes：Regular rank, and/or page level, and/or machine rank, and/or engine rank.

Wherein, regular rank refers specifically to the gray scale test of the combination of multiple dimension difference values.Page level refers specifically to pair In multiple group of ad spots into advertisement page, there is the combination that different advertisement position launches strategy；Machine rank is specially whole In the issue of body strategy, gray scale test can be carried out to each machine in worker thread；Engine rank is the version of system engine Gray scale test can be carried out in this issuing process, realizes seamlessly transitting for edition upgrading.

Wherein, regular rank, page level, machine rank and engine rank gray scale test in support completely with The assignment of traffic rule of machine strategy.The test of the gray scale of regular rank and page level is also supported to carry out assignment of traffic according to user. Optionally, the live effect observation of minute rank is supported in the gray scale test of all ranks, so as to adjust flow in time Distribution proportioning.

This illustrates in embodiment, further includes：The advertising resource Note Auditing provide advertisement providing and screening.

The multiple advertisement sources due to system access, and the demand of multiple advertisement sources also can be there are difference, so can pass through intelligence Can screening and the mode that is combined of artificial screening, would detract from the advertisement side of being launched interests in real time, damage user experience etc. and do not conform to rule Advertisement shielded.For example, advertisement publicized containing illegal organization etc. is shielded.

Specifically, the advertising resource file content that can (quasi real time) collect and polymerize under various dimension conditions in real time shows Pattern is as data basis.Optionally, the screening of advertising resource file can be screened especially by two layers, i.e.,：Big data model point Analysis tentatively filters out containing sensitive word or violation, low-quality advertisement；And artificial screening, by visually runing Backstage carries out artificial screening to advertising resource file.Also, by the data of screening, filtering rule can be further generated, it is real When push engine further filtered.

In the embodiment of the present invention, further include：Using control strategy prevention system snowslide.

Since the data volume of system processing is larger, so control strategy prevention system, which can be used, occurs snowslide.

For example, default DNS front ends can be used, flow automatically switches between realizing computer room；Using suitable load balancing It realizes the equal deployment of all machines, mutually backup is realized inside computer room, so as to ensure the load balancing of system；Or to separate unit machine Device carries out the deployment of various ways, by nginx reverse proxys, realizes the mutual backup inside machine；Or increase in nginx and limit Unit is flowed, burst and malicious requests are handled, such as is directly returned；Or classification control is set in engine internal task queue System according to the Expenditure Levels of task queue, carries out classification processing service, such as reduces downstream request or without using downstream request, directly It connects using empty result of local data or directly return etc..

In addition, in the present embodiment, support visual migration efficiency configuration platform, the platform support all products simultaneously into The operation of row advertisement position, advertisement pattern, advertisement source, and support the visual, policy issue of procedure, issuing process is in itself Also a variety of publishing policies (in real time/timing, on test/recurrence/line, separate unit/cluster, newest/history etc.) are supported.

It please refers to Fig.4, the corresponding client of control method is launched with advertisement described above the present invention also provides a kind of Advertisement launch control device, in a kind of embodiment, including receiving module 11, control module 12 and feedback module 13, please join Fig. 8 is examined, the first AM access module 14 and the second AM access module 15 are further included in an alternative embodiment of the invention.Wherein,

First receiving module 11, the advertising display for the carrying configuration file for receiving the transmission of advertising display client are asked.

Control module 12 matches default advertisement according to the configuration file and launches control parameter, and obtain with it is described wide Accuse the advertising resource file that displaying request matches；

According to advertisement position control parameter, advertisement source control parameter and the advertisement pattern control parameter to prestore obtain with it is described Control parameter is launched in the advertisement that configuration file matches.Control parameter is launched in the advertisement to be included：Advertisement position control parameter, advertisement Source control parameter and advertising display pattern control parameter.Wherein, the advertisement position control parameter includes the advertisement to each dimension The data record of the description of position is suitable for launching control according to the different corresponding advertisements of value setting advertisement position of multiple dimensions Parameter.

Specifically, the different values of dimension are attribute information of the advertisement position under the corresponding dimension of selection.According to more The different values of a dimension can clearly positioning advertising position attribute, so as to the attribute setup advertisement according to advertisement position Control parameter is launched in the corresponding advertisement in position.For example, the advertisement under being combined with " network state+access product+user identifier " dimension The attribute information of position.To the advertisement position of Mr. Yu's ID number, the specific value of dimension is " 2G+ attend to anything else great master+M ", wherein, " 2G " mark It is 2G to know the network to connect at present, and " attend to anything else great master " is the platform that advertisement is launched, and " M " is user identifier, and the user identifies User historical search " information of renting a house ", then can clearly orient what the advertisement position of the product was suitble to according to the information Advertising resource file launches control parameter so as to make the advertisement to match, and it can be by " 58 is same to launch parameter such as advertisement The advertisement in city " is thrown to the advertisement position etc..

Specifically, the control module further includes：Dispatch unit is for the master server according to each downstream service The service quality of device distributes the advertisement that each downstream server is sent and obtains request.

In the present embodiment, the server disposition mode of principal and subordinate's server may be employed, i.e. master server is mainly responsible for mainly Business processing, and be then responsible for docking service with advertisement source from server (i.e. downstream server).Specifically, downstream server can The task that master server distributes is received, also can send information to master server.For example, downstream server can receive master server Task distributes, and sends advertisement and obtains request to advertisement source, and receives the feedback information of advertisement source, and feedback information is transferred to master Server, so that master server handles it.

Preferably, the control module further includes：Setting unit is for the master server according to each downstream service The service quality of device sets the priority of each downstream server.

Specifically, service quality of the master server according to each downstream server, sets each downstream server Priority.The service quality includes the number that service time-out or failure occurs in the downstream server.It can pass through dynamic The priority of the downstream server of each advertisement source is adjusted to realize the downstream for distributing and the adjusting each advertisement source clothes of mobilism The advertisement that business device is sent obtains request.For example, when response timeout or connection failure persistently occurs in some downstream server When, reduce the priority of the downstream server, so as to reduce the request amount of the downstream server, when the downstream server service it is extensive The priority of the downstream server can be readjusted when multiple normal.

Control parameter and the corresponding resource file address feedback of advertising resource file are launched in the advertisement by feedback module 13 To the advertising display client, so that the advertising display client is signified in resource file address described in user interface presentation To ad content.

In the embodiment of the present invention, the advertisement source is to provide the advertising provider of the contents such as advertising resource file, can be with Can also be the industry belonging to other advertisements for industries such as automobile, cosmetics, number, food and drink, tourisms；Advertising display side includes each Class can provide the media side of advertisement position, can specifically include comprehensive website or application, some specific fields or certain The media platform of particular demands, social class platform, tool-class platform etc., the present invention does not limit the industry belonging to advertising display side It is fixed.

The displaying pattern of advertisement can be formulated according to the content of advertising resource file and/or scene.It for example, can be to advertisement Position show the size of advertisement, render rule, etc. be configured.Advertising display pattern in the present embodiment can also be other more Kind, it is not specifically limited herein.

Fig. 8 is refer to, the first AM access module 14 is further included in an alternative embodiment of the invention for accessing multiple advertisements The product of displaying side, the advertisement position control parameter include the advertisement position for each product that the access is described from least one dimension Data.

Further, first AM access module further includes：3rd setting unit is used for according to the different of multiple dimensions Control parameter is launched in the corresponding advertisement of value setting advertisement position.

In the embodiment of the present invention, first AM access module further includes the first setting unit：For each advertisement of each access The product setting of displaying side belongs to the property set of the product, and the property set includes at least：All scenes of the product and All policies.

In the embodiment of the present invention, first AM access module further includes：Second setting unit：For each advertising display of access The product of side sets process flow；Wherein, the process flow of the product of the advertising display side of the multiple access is different；Alternatively, The process flow of at least two products in the product of the advertising display side of the multiple access is identical.Wherein, multiple advertisement exhibitions The process flow of the product for the side of showing can be different.Since advertising display side's product of access is multiple, deposited when between multiple products When larger difference or multiple products have the requirement that it is becomed privileged, it is every to what is accessed that different process flows can be used The product of a advertising display side is handled, and is docked with realizing with the accurate of system.

Please continue to refer to Fig. 8, in an alternative embodiment of the invention, it is multiple for accessing to further include the second AM access module 15 Advertisement source, and the history according to user clicks on note and user's Download History, and advertisement source priority is set for each advertisement source, it is described Advertisement source control parameter includes the advertisement source priority.

In the embodiment of the present invention, second AM access module further includes：Second receiving unit is used to receive advertisement source client The advertisement of transmission is held to launch request, and it is corresponding with advertisement dispensing request according to default advertisement dispensing control parameter acquisition The advertisement is launched and corresponding advertising resource file is asked to be thrown to the advertisement position by advertisement position.

Since the demand of the multiple advertisement sources of the invention accessed can be there are difference, so can pass through intelligent screening and manually sieve The mode that phase selection combines would detract from the advertisement side of being launched interests, damages user experience etc. and do not conform to the advertisements of rule and shielded in real time. For example, advertisement publicized containing illegal organization etc. is shielded.

Fig. 6 is refer to, the present invention also provides a kind of advertisement placement method, carrying out practically is in advertising display client, and one In kind embodiment, including：

S21, the advertising display request for carrying configuration file is sent to server；

The embodiment of the present invention can be applied to the equipment such as mobile terminal, can be specifically the various ends that user plays advertisement End equipment, for example, computer, mobile phone, tablet computer, smart television etc..Terminal device is carrying out web page browsing or viewing Video can be carried out the broadcasting of advertisement when activity.For example, in the video in watching video website, the formal content of video Front end or rear end and video among, can be carried out the broadcasting of advertisement.

S22, receive server according to the advertisement launch control parameter feedback match with the configuration file it is wide It accuses and launches control parameter and corresponding advertising resource file address；

In the embodiment of the present invention, after the server receives the advertising display request that the advertising display client is sent, Default advertisement is matched according to the configuration file and launches control parameter, is specifically included：

According to advertisement position control parameter, advertisement source control parameter and the advertisement pattern control parameter to prestore obtain with it is described Control parameter is launched in the advertisement that configuration file matches.The advertisement is launched to be specifically included in control parameter：Advertisement is launched wide Accuse position, the advertisement source to match with advertising display request and advertising display pattern control parameter.Wherein, the advertisement position Control parameter includes the data record of the description to the advertisement position of each dimension, is suitable for being set according to the different values of multiple dimensions Determine the corresponding advertisement of advertisement position and launch control parameter.

It is fed back to after the server acquisition advertising resource file and advertisement dispensing control parameter described Advertising display client, so that the advertising display client shows the corresponding ad content of the advertising resource file in user Interface.

S23, obtain the advertising resource file pointed by the advertising resource file address and launched according to the advertisement and controlled Parameter processed shows the advertising resource file in user interface.

In the embodiment of the present invention, advertisement launch control parameter include advertisement position control parameter, advertisement source control parameter and Advertisement pattern control parameter can also be included according to the configuration file in those control parameters and advertising display request And the relevant parameter for being used to control the broadcasting of advertisement during advertising display formulated, for example, the kind for the advertising resource file being demonstrated The information such as advertisement position, displaying time span, advertisement time started and advertisement broadcasting time that class, advertisement are launched.Carry out Advertising display is played out, it is necessary to launch control parameter according to advertisement during advertising display.

After displaying side's client receives the advertisement dispensing control parameter and the advertising resource file, institute is obtained The advertising resource file pointed by the address of advertising resource file is stated, and the advertisement specified by control parameter is launched in the advertisement Time arrive when, by the content of the advertising resource file according to the advertisement launch control parameter specified by advertising display sample Formula shows in user interface.

It is described described in concrete foundation when the advertising display client shows the ad content in the embodiment of the present invention Advertisement launches the advertising display pattern control parameter specified in control parameter and carries out advertisement broadcasting.

Specifically, the present invention is suitable for content and/or scene according to advertising resource file, the displaying pattern of advertisement is formulated.

The displaying pattern of advertisement can be formulated according to the content of advertising resource file and/or scene.It for example, can be to advertisement Position, which shows the size (such as widh, height) of advertisement, renders regular (such as whether plus filter filter) is configured.This implementation Advertising display pattern in example can also be other a variety of, be not specifically limited herein.

In the embodiment of the present invention, further include：The history for collecting user clicks on record and history Download History, and is gone through described History clicks on record and the history Download History is sent to the server, clicks on and remembers according to the history so as to the server Record and the history Download History update the advertisement and launch control parameter.

Fig. 7 is refer to, is launched the present invention also provides a kind of with a kind of corresponding advertisement of advertisement placement method described above Device, including sending module 21, receiving module 22 and display module 23.Wherein,

Sending module 21 sends the advertising display request for carrying configuration file to server；

Receiving module 22 receives server according to advertisement dispensing control parameter feedback and the configuration file phase Control parameter and corresponding advertising resource file address are launched in the advertisement matched somebody with somebody；

Display module 23 obtains advertising resource file pointed by the advertising resource file address and according to the advertisement Launching control parameter shows the advertising resource file in user interface.

According to above-mentioned implementation, the maximum effect of the present invention is that the present invention is by receiving advertising display client The advertising display request of transmission, according to advertisement position control parameter, advertisement source control parameter and advertisement pattern the control ginseng to prestore Number specifies the advertisement to match with advertising display request to launch control parameter, and obtains corresponding advertising resource file, And advertisement dispensing control parameter and advertising resource file are sent to advertising display client so as to advertising display visitor Family end shows ad content.

Specifically, one, by the advertisement position control parameter to advertisement position carry out various dimensions management, enrich advertisement Management granularity in position is advertisement so as to which the advertisement of diversification is specified to launch control parameter according to the various dimensions information of advertisement position The optimization for launching control parameter provides basis, so as to further improve advertising display side's income, and is conducive to the accurate throwing of advertisement It puts, reduces the advertising cost of advertisement source.

Control parameter is launched by setting the corresponding advertisement of advertisement position according to the different values of multiple dimensions, can be formulated Go out the advertisement serving policy more optimized, so as to increase advertising display side's income, and be conducive to the accurate dispensing of advertisement.

Secondly, by accessing multiple advertisement sources, can multiple advertisement sources be carried out with the setting of advertisement source priority, and can root According to the service quality of each downstream server, mobilism distributes and adjusts the transmission of downstream ad-request, ensure that the steady of system It is qualitative；And downstream server uses Asynchronous Request mode, downstream request can be made not influence the handling capacity of main service, into without right Whole system causes large effect.In addition, the access of more advertising display side's products and more advertisement product-deriveds can realize advertisement Displaying side and the two-way variation selection of advertisement source both sides.

Thirdly, the feedback message by receiving advertising display client and flow information can be adjusted flexibly advertisement and launch control Parameter processed.In addition, be that the product of advertising display side each accessed sets corresponding property set, ensure the mutual of multiple products Independence convenient for the stable operation of system, and sets process flow, for there is particular/special requirement for the product of each advertising display side The process flow of product of advertising display side can be different, and for having the product of the identical access step of repetition may be employed Identical process flow so as to ensure that the unification of product, also allows for the automation access of product.

Four, by the content and/or scene according to advertising resource file, classification is carried out to the displaying pattern of advertisement position Storage, can be adapted to advertising display side's product of access, same displaying pattern can also be used in Same Scene, so as to carry High user experience.

Interactive interface with the activity of user interaction five, is provided, user experience can be improved, and increase advertising display side Flowing of access etc., further improve the income of the advertisement side of being launched.The present invention can also carry out ash to different system levels Degree test, so as to realize different editions or strategy seamlessly transit.The present invention can also provide the advertisement that advertisement source provides Source file is audited and screened, and can be filtered out the advertising resource file unfavorable to society or advertising display side or be filtered out Bad advertisement pattern of user experience etc., so as to improve user experience.The present invention can also use control strategy prevention system to avenge It collapses, can realize the high availability of system, improve system stability.

The embodiment of the present invention also provides a kind of mobile terminal, as shown in figure 8, for convenience of description, illustrating only and this hair The bright relevant part of embodiment, particular technique details do not disclose, refer to present invention method part.The terminal can be with It is to include mobile phone, tablet computer, PDA (Personal Digital Assistant, personal digital assistant), POS (Point of Sales, point-of-sale terminal), the arbitrary terminal device such as vehicle-mounted computer, by terminal for exemplified by mobile phone：

Fig. 8 is illustrated that the block diagram with the part-structure of the relevant mobile phone of terminal provided in an embodiment of the present invention.Reference chart 8, mobile phone includes：The components such as touch-sensitive display 0831, processor 0811, memory 0814.It will be understood by those skilled in the art that The handset structure shown in Fig. 8 does not form the restriction to mobile phone, can include than illustrating more or fewer components or group Close some components or different components arrangement.

Each component parts of mobile phone is specifically introduced with reference to Fig. 8：

Memory 0814 can be used for storage software program and module, and processor 0811 is stored in memory by operation 0814 software program and module, so as to perform the various function application of mobile phone and data processing.Memory 0814 can be led To include storing program area and storage data field, wherein, storing program area can storage program area, needed at least one function Application program (such as sound-playing function, image player function etc.) etc.；Storage data field can be stored uses institute according to mobile phone Data (such as voice data, phone directory etc.) of establishment etc..It is stored in addition, memory 0814 can include high random access Device, can also include nonvolatile memory, and a for example, at least disk memory, flush memory device or other volatibility are consolidated State memory device.

Touch-sensitive display 0831 may include both touch detecting apparatus and touch controller.Wherein, touch detection fills The touch orientation of detection user is put, and detects the signal that touch operation is brought, transmits a signal to touch controller；Touch control Device receives touch information from touch detecting apparatus, and is converted into contact coordinate, then gives processor, and can reception processing Order that device is sent simultaneously is performed.Furthermore, it is possible to using multiple types such as resistance-type, condenser type, infrared ray and surface acoustic waves Type realizes touch-sensitive display.

Touch-sensitive display 0831 is available for the information and mobile phone for showing by information input by user or being supplied to user Various menus, such as information editing interface.Touch-sensitive display 0831 may include display panel, optionally, liquid crystal may be employed Show device (Liquid Crystal Display, LCD), Organic Light Emitting Diode (Organic Light-Emitting Diode, ) etc. OLED forms configure touch-sensitive display.Further, when touch-sensitive display 0831 detects on it or neighbouring touch After operation, processor is sent to determine the type of touch event, is followed by subsequent processing device according to the type of touch event touch-sensitive aobvious Show and corresponding visual output is provided on device.

Mobile phone may also include at least one sensor 0812, such as optical sensor, motion sensor and other sensors. Specifically, optical sensor may include ambient light sensor and proximity sensor, wherein, ambient light sensor can be according to ambient light Light and shade adjust the brightness of display panel, proximity sensor can close display panel and/or the back of the body when mobile phone is moved in one's ear Light.As one kind of motion sensor, accelerometer sensor can detect in all directions the size of (generally three axis) acceleration, It can detect that size and the direction of gravity when static, application (such as horizontal/vertical screen switching, related trip available for identification mobile phone posture Play, magnetometer pose calibrating), Vibration identification correlation function (such as pedometer, tap) etc.；The gyro that can also configure as mobile phone The other sensors such as instrument, barometer, hygrometer, thermometer, infrared ray sensor, details are not described herein.

Processor 0811 is the control centre of mobile phone, using various interfaces and the various pieces of connection whole mobile phone, Memory 0814 is stored in by running or performing the software program being stored in memory 0814 and/or module and call Interior data perform the various functions of mobile phone and processing data, so as to carry out integral monitoring to mobile phone.Optionally, processor 0811 may include one or more processing units；Preferably, processor 0811 can integrate application processor and modulation /demodulation processing Device, wherein, the main processing operation system of application processor, user interface and application program etc., modem processor is mainly located Manage wireless communication.It is understood that above-mentioned modem processor can not also be integrated into processor 0811.

Mobile phone is further included to the power supply (such as battery) of all parts power supply, it is preferred that power supply can pass through power management System and processor 0811 are logically contiguous, so as to realize management charging, electric discharge and power managed etc. by power-supply management system Function.

Although being not shown, mobile phone can also include camera, bluetooth module etc., and details are not described herein.

In embodiments of the present invention, the processor 0811 included by the terminal also has following functions：

The history for collecting user clicks on record and history Download History, and the history is clicked under record and the history It records record and is sent to the server, so that the server clicks on record and the history Download History more according to the history Control parameter is launched in the new advertisement

It is apparent to those skilled in the art that for convenience and simplicity of description, the system of foregoing description, The specific work process of device and unit may be referred to the corresponding process in preceding method embodiment, and details are not described herein.

In several embodiments provided herein, it should be understood that disclosed system, apparatus and method can be with It realizes by another way.For example, the apparatus embodiments described above are merely exemplary, for example, the unit Division is only a kind of division of logic function, can there is other dividing mode, such as multiple units or component in actual implementation It may be combined or can be integrated into another system or some features can be ignored or does not perform.It is another, it is shown or The mutual coupling, direct-coupling or communication connection discussed can be the indirect coupling by some interfaces, device or unit It closes or communicates to connect, can be electrical, machinery or other forms.

The unit illustrated as separating component may or may not be physically separate, be shown as unit The component shown may or may not be physical location, you can be located at a place or can also be distributed to multiple In network element.Some or all of unit therein can be selected to realize the mesh of this embodiment scheme according to the actual needs 's.

In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, it can also That unit is individually physically present, can also two or more units integrate in a unit.Above-mentioned integrated list The form that hardware had both may be employed in member is realized, can also be realized in the form of SFU software functional unit.

One of ordinary skill in the art will appreciate that all or part of step in the various methods of above-described embodiment is can Relevant hardware to be instructed to complete by program, which can be stored in a computer readable storage medium, storage Medium can include：Read-only memory (ROM, Read Only Memory), random access memory (RAM, Random Access Memory), disk or CD etc..

One of ordinary skill in the art will appreciate that implement the method for the above embodiments be can be with Relevant hardware is instructed to complete by program, the program can be stored in a kind of computer readable storage medium, on It can be read-only memory to state the storage medium mentioned, disk or CD etc..

A kind of mobile terminal provided by the present invention is described in detail above, for the general technology people of this field Member, according to the thought of the embodiment of the present invention, there will be changes in specific embodiments and applications, in conclusion This specification content should not be construed as limiting the invention.

Claims

1. control method is launched in a kind of advertisement, which is characterized in that is included the following steps：

Default advertisement is matched according to the configuration file and launches control parameter, and is obtained and matched with advertising display request Advertising resource file；

Control parameter is launched into the advertisement and the corresponding resource file address of advertising resource file feeds back to the advertising display Client, so that the advertising display client is in the ad content pointed by resource file address described in user interface presentation.

2. the method as described in claim 1, which is characterized in that the configuration file includes the IP information of user, the user Attribute information, type, the ad spot information of the advertising display client of the advertising display client.

3. the method as described in claim 1, which is characterized in that control parameter is launched in the advertisement to be included：Advertisement position control ginseng Number, advertisement source control parameter and advertising display pattern control parameter.

4. method as claimed in claim 3, which is characterized in that further include：

Multiple advertisement sources are accessed, and the history according to user clicks on record and user's Download History, it is wide for the setting of each advertisement source Announcement source priority, the advertisement source control parameter include the advertisement source priority.

5. method as claimed in claim 3, which is characterized in that described to match default advertisement dispensing according to the configuration file Control parameter, and the advertising resource file to match with advertising display request is obtained, it specifically includes：

Downstream server is sent according to the advertisement source control parameter to the third-party server for providing the advertising resource file Advertisement obtains request；

Downstream server receives the corresponding resource file address of the advertising resource file of the third-party server feedback simultaneously The resource file address is forwarded to master server.

6. it according to the method described in claim 1, it is characterized in that, further includes：

Receive advertisement source client transmission advertisement launch request, and according to default advertisement launch control parameter obtain with it is described Advertisement, which is launched, asks corresponding advertisement position, the advertisement is launched, corresponding advertising resource file is asked to be thrown to the advertisement Position.

7. a kind of advertisement placement method, which is characterized in that include the following steps：

Receive the advertisement to match with the configuration file the dispensing control that server launches control parameter feedback according to the advertisement Parameter processed and corresponding advertising resource file address；

It obtains the advertising resource file pointed by the advertising resource file address and launches control parameter according to the advertisement and show Show the advertising resource file in user interface.

8. a kind of server, which is characterized in that including：

Receiving module：Receive the advertising display request of the carrying configuration file of advertising display client transmission；

Control module：Default advertisement is matched according to the configuration file and launches control parameter, and is obtained and the advertising display Ask the advertising resource file to match；

Feedback module：Advertisement dispensing control parameter and the corresponding resource file address of advertising resource file are fed back to described Advertising display client, so that the advertising display client is wide pointed by resource file address described in user interface presentation Accuse content.

9. a kind of advertisement delivery device, which is characterized in that including：

Receiving module：It is wide according to matching with the configuration file for advertisement dispensing control parameter feedback to receive server It accuses and launches control parameter and corresponding advertising resource file address；

Display module：It obtains the advertising resource file pointed by the advertising resource file address and is launched according to the advertisement and controlled Parameter processed shows the advertising resource file in user interface.

10. a kind of mobile terminal including processor and memory, is stored with computer program in the memory, feature exists In the step of computer program realizes method as claimed in claim 7 when being executed by processor.