CN103595749A - Internet advertisement scheduling method and device, internet advertisement system - Google Patents
Internet advertisement scheduling method and device, internet advertisement system Download PDFInfo
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- CN103595749A CN103595749A CN201210293542.3A CN201210293542A CN103595749A CN 103595749 A CN103595749 A CN 103595749A CN 201210293542 A CN201210293542 A CN 201210293542A CN 103595749 A CN103595749 A CN 103595749A
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Abstract
The invention provides an internet advertisement scheduling method and device, and an internet advertisement system; the internet advertisement scheduling method comprises that when a client-side visits a webpage of a website, an advertisement space flow dispatch server receives an advertisement scheduling system distribution request sent by the client-side, wherein the advertisement scheduling system distribution request carries advertisement space resource information of the webpage; the advertisement space flow dispatch server selects a corresponding advertisement scheduling system according to the advertisement space resource information of the webpage; the advertisement space flow dispatch server sends the information of the selected advertisement scheduling system to the client-side, so the client-side can request internet advertisement scheduling from the advertisement scheduling system. The internet advertisement scheduling method and device and the internet advertisement system can fully utilize the website advertisement space resources.
Description
Technical field
The application relates to networking technology area, particularly relates to a kind of web advertisement dispatching method, device and network ads system.
Background technology
The web advertisement is also referred to as Internet advertising, refers to the methods such as the ad banner that utilizes on website, text link, multimedia, in the Internet publication or releasing advertisements, arrives a kind of high-tech advertising campaign mode of Internet user by network delivery.This new advertisement form makes enterprise can either carry out easily instant sell promoting, can carry out again long-term brand and establish planning.The market of the web advertisement increases with surprising rapidity at present, and the effectiveness of web advertisement performance more and more seems important.The web advertisement is as website a kind of way of promotion of marketing, the main task of website is that the advertisement position resource of website is promoted away, Rang Gengduo advertiser is ready its advertisement to show on corresponding advertisement position, suitable networks advertisement is shown on suitable advertisement position.
At present, when using advertisement position resource to carry out advertising display, system is the scheduling code ad system, be placed directly in Website page, when this page is accessed, with regard to request scheduling advertisement, to corresponding ad system, and then by ad system scheduling advertisement, use advertisement position resource to show.The whole sequential chart of this kind of advertisement scheduling as shown in Figure 1, comprise: steps A, need the client (client) of access websites webpage to the Web server of website, to send the request of access websites, in the webpage of this website, embed and have web advertisement code, by advertisement position resource, carry out web advertisement displaying; Step B, Web server returns to 200OK to client and responds; Step C, client, when access websites webpage, sends advertisement scheduling request to ad system simultaneously; Step D, the selected concrete advertisement of ad system is used advertisement position resource to throw in; Step e, when needs ad material, client sends request the request of the data of selected concrete advertising creative to ad material server; Step F, ad material server returns to the data of selected concrete advertising creative to client; Step G, client sends advertisement visit data to advertising results statistical server, for selected advertisement, carries out statistical effect; Step H, advertising results statistical server returns to response to client.
Visible, in current this advertisement scheduling process, within a period of time, advertisement position and ad system are one-one relationships, and advertiser web site bit traffic is not added and controls directly scheduling use of ground by ad system.In this manner, the wherein request of a part of scheduling advertisement is request less than the web advertisement.This is because advertisement position resource likely cannot meet the demand of its corresponding ad system, the now advertisement scheduling request web advertisement of having no idea to be dispatched to; Meanwhile, this advertisement scheduling request can not Real-Time Scheduling in other third party's ad systems, cause advertiser web site bit traffic idle, can not be got up by comprehensive utilization.
In addition, in advertisement position resource extension process, each website can be promoted core advertisement position flow to brand client, but media also have a large amount of residue media advertisement bit traffics.These flows be mostly used for dispensing, at a low price outsourcing or website be from pushing away, have even by idle or shelve.The advertisement position flow that these online media sites cannot be cashed can be called " residual flow ".Or, in advertisement position resource extension process, use traditional media advertisement position flow marketing method, when selling ，Er advertiser of advertiser and buy advertisement position flow with the form of contracting, only buy certain region, institute is whole to flow.These, all cause advertiser web site bit traffic not to be used effectively.
In a word, in current advertiser web site scheduling process, exist the problem that the advertisement position resource of website can not be fully utilized.
Summary of the invention
The application provides a kind of web advertisement dispatching method, device and network ads system, to solve in current advertiser web site scheduling process, and the problem that the advertisement position resource of website can not be fully utilized.
In order to address the above problem, the application discloses a kind of web advertisement dispatching method, comprise: when the webpage of client-access website, advertisement position flow scheduling server receives the advertisement scheduling system assignment request that client sends, wherein, in the request of described advertisement scheduling system assignment, carry the advertisement position resource information of described webpage; Described advertisement position flow scheduling server is selected corresponding advertisement scheduling system according to the described advertisement position resource information of described webpage; Described advertisement position flow scheduling server sends to described client by the information of the described advertisement scheduling system of selecting, and for described client, to the described advertisement scheduling system request web advertisement, dispatches.
Preferably, described advertisement position flow scheduling server selects the step of corresponding advertisement scheduling system to comprise according to the described advertisement position resource information of described webpage: described advertisement position flow scheduling server, according to the described advertisement position resource information of described webpage, obtains the ad spot information of the advertisement position of described advertisement position resource information indication; According to described ad spot information, select to have the advertisement scheduling system of the web advertisement matching with described ad spot information.
Preferably, described ad spot information comprise following one of at least: show the client of described advertisement position regional information, show the IP address information of the client of described advertisement position, the domain-name information of the website at the entry-into-force time information of described advertisement position, described advertisement position place, the page browsing amount information of the webpage at described advertisement position place, the specification information of described advertisement position.
Preferably, described advertisement position flow scheduling server selects the step of corresponding advertisement scheduling system further to comprise according to the described advertisement position resource information of described webpage: described advertisement position flow scheduling server, according to the described advertisement position resource information of described webpage, is selected corresponding advertisement scheduling system according to the ad system allocation strategy of setting.
Preferably, described advertisement position flow scheduling server is according to the described advertisement position resource information of described webpage, according to the ad system allocation strategy of setting, select the step of corresponding advertisement scheduling system to comprise: described advertisement position flow scheduling server is according to the described advertisement position resource information of described webpage, according to quality score strategy or carousel strategy, select described advertisement scheduling system; Wherein, described quality score strategy is for selecting described advertisement scheduling system according to the height of the quality score of described advertisement scheduling system; Described carousel strategy is for dispatching successively in turn all advertisement scheduling systems.
Preferably, described advertisement position flow scheduling server selects the step of corresponding advertisement scheduling system to further comprise according to the described advertisement position resource information of described webpage: described advertisement position flow scheduling server judges the advertisement scheduling system that whether exists the web advertisement of scheduling not meet input requirement in all advertisement scheduling systems; If exist, according to the described advertisement position resource information of described webpage, according to the ad system allocation strategy of setting, never meet in the corresponding advertisement scheduling system of the web advertisement of input requirement and select advertisement scheduling system.
Preferably, in judging all advertisement scheduling systems, described advertisement position flow scheduling server whether exists after the web advertisement of scheduling do not meet the step of advertisement scheduling system of input requirement, also comprise: if do not exist the web advertisement of scheduling not meet the advertisement scheduling system of input requirement, report to the police, by the wasting of resources information reporting of the advertisement position of described advertisement position resource information indication, give described website.
Preferably, before described advertisement position flow scheduling server is selected the step of corresponding advertisement scheduling system according to the described advertisement position resource information of described webpage, also comprise: whether the advertisement position that described advertisement position flow scheduling server judges this advertising site mark indication according to the advertising site mark of described advertisement position resource information is in the state of coming into force; If so, carry out the described step of selecting corresponding advertisement scheduling system according to described advertisement position resource information; If not, report to the police, by the wasting of resources information reporting of the advertisement position of described advertising site mark indication, give described website.
In order to address the above problem, disclosed herein as well is a kind of web advertisement dispatching device, described device is arranged in advertisement position flow scheduling server, described device comprises: receiver module, for when the webpage of client-access website, receive the advertisement scheduling system assignment request that described client sends, wherein, in the request of described advertisement scheduling system assignment, carry the advertisement position resource information of described webpage; Distribution module, selects corresponding advertisement scheduling system for the described advertisement position resource information according to described webpage from a plurality of advertisement scheduling systems; Sending module, for the information of the described advertisement scheduling system of selecting is sent to described client, dispatches to the described advertisement scheduling system request web advertisement for described client.
Preferably, described distribution module, for according to the described advertisement position resource information of described webpage, obtains the ad spot information of the advertisement position of described advertisement position resource information indication; According to described ad spot information, select to have the advertisement scheduling system of the web advertisement matching with described ad spot information.
Preferably, described distribution module, for according to the described advertisement position resource information of described webpage, according to quality score strategy or carousel strategy, selects described advertisement scheduling system; Wherein, described quality score strategy is for selecting described advertisement scheduling system according to the height of the quality score of described advertisement scheduling system; Described carousel strategy is for dispatching successively in turn all advertisement scheduling systems.
Preferably, described distribution module, for judging whether all advertisement scheduling systems exist the web advertisement of scheduling not meet the advertisement scheduling system of input requirement; If exist, according to the described advertisement position resource information of described webpage, according to the ad system allocation strategy of setting, never meet in the corresponding advertisement scheduling system of the web advertisement of input requirement and select advertisement scheduling system; If do not exist, report to the police, by the wasting of resources information reporting of the advertisement position of described advertisement position resource information indication, give described website.
In order to address the above problem, disclosed herein as well is a kind of network ads system, comprising: client, a plurality of advertisement scheduling system and advertisement position flow scheduling server; Wherein, described client, during for the webpage of access websites, sends the request of advertisement scheduling system assignment to described advertisement position flow scheduling server, wherein, carries the advertisement position resource information of described webpage in the request of described advertisement scheduling system assignment; And, receive the information of the advertisement scheduling system that described advertisement position flow scheduling server sends, according to the information of described advertisement scheduling system, to the corresponding advertisement scheduling system request web advertisement, dispatch; Described advertisement position flow scheduling server, comprising: receiver module, the described advertisement scheduling system assignment request sending for receiving described client; Distribution module, for selecting corresponding advertisement scheduling system according to the described advertisement position resource information of described webpage from described a plurality of advertisement scheduling systems; Sending module, for the information of the described advertisement scheduling system of selecting is sent to described client, dispatches to the described advertisement scheduling system request web advertisement for described client.
Compared with prior art, the application has the following advantages:
The application uses advertisement position flow scheduling server, according to advertisement position resource information, select advertisement scheduling system, and then make client to the advertisement scheduling system request web advertisement scheduling of selecting, so that the web advertisement of scheduling can be used the advertisement position of advertisement position resource information indication to show.By the application, on the one hand, according to advertisement position resource information, select advertisement scheduling system, make advertisement position resource can meet the demand of corresponding advertisement scheduling system, avoid advertisement scheduling request to have no idea to be dispatched to the situation generation of the web advertisement; On the other hand, according to advertisement position resource information, select corresponding advertisement scheduling system, farthest ensured that the advertisement position of advertisement position resource information indication has the web advertisement that can throw in, avoided the idle of advertisement position resource.Visible, by the application, solved in current advertiser web site scheduling process, the problem that the advertisement position resource of website can not be fully utilized, has reached the effect that makes full use of advertiser web site position resource.
Accompanying drawing explanation
Fig. 1 is the whole sequential chart of a kind of advertisement scheduling of prior art;
Fig. 2 is according to the flow chart of steps of a kind of web advertisement dispatching method of the embodiment of the present application one;
Fig. 3 is according to the flow chart of steps of a kind of web advertisement dispatching method of the embodiment of the present application two;
Fig. 4 is the whole sequential chart of the scheduling of the web advertisement shown in Fig. 3;
Fig. 5 is according to the flow chart of steps of a kind of web advertisement dispatching method of the embodiment of the present application three;
Fig. 6 is according to the structured flowchart of a kind of web advertisement dispatching device of the embodiment of the present application four;
Fig. 7 is according to the structured flowchart of a kind of network ads system of the embodiment of the present application five.
Embodiment
For the application's above-mentioned purpose, feature and advantage can be become apparent more, below in conjunction with the drawings and specific embodiments, the application is described in further detail.
Embodiment mono-
With reference to Fig. 2, show according to the flow chart of steps of a kind of web advertisement dispatching method of the embodiment of the present application one.
The web advertisement dispatching method of the present embodiment comprises the following steps:
Step S102: when the webpage of client-access website, advertisement position flow scheduling server receives the advertisement scheduling system assignment request that client sends.
Wherein, in the request of advertisement scheduling system assignment, carry the advertisement position resource information of webpage.
In the webpage of website, embed while having the web advertisement, when user uses the webpage of this website of client-access, this webpage can send the request of advertisement scheduling system assignment to advertisement position flow scheduling server, for advertisement position flow scheduling server, according to advertisement position resource, carries out web advertisement dispatching distribution.The request of advertisement scheduling system assignment can be realized by suitable mode according to actual conditions by those skilled in the art, as by traditional assignment of traffic request is improved, its advertisement position resource information of carrying webpage is realized, new demand signalling also can be set and realize, can also be by other suitable demand signalling be improved to realization.
Step S104: advertisement position flow scheduling server is selected corresponding advertisement scheduling system according to the advertisement position resource information of webpage.
That is, advertisement position flow scheduling server, according to the advertisement position resource information of webpage, is selected the advertisement scheduling system matching with advertisement position resource.
Advertisement scheduling system can be by realizing the scheduling of advertisement and the advertisement scheduling server of selection function, or, by advertisement scheduling server, realize the material server that material provides, and realize the integrated system that the statistical effect server of advertising results statistics forms.
Step S106: advertisement position flow scheduling server sends to client by the information of the advertisement scheduling system of selection, dispatches to the advertisement scheduling system request web advertisement for client.
And then the web advertisement of scheduling can be used the advertisement position of advertisement position resource information indication to carry out web advertisement displaying.
Pass through the present embodiment, use advertisement position flow scheduling server to select advertisement scheduling system according to advertisement position resource information, and then make client to the advertisement scheduling system request web advertisement scheduling of selecting, so that the web advertisement of scheduling can be used the advertisement position of advertisement position resource information indication to show.On the one hand, according to advertisement position resource information, select advertisement scheduling system, make advertisement position resource can meet the demand of corresponding advertisement scheduling system, avoid advertisement scheduling request to have no idea to be dispatched to the situation generation of the web advertisement; On the other hand, according to advertisement position resource information, select corresponding advertisement scheduling system, farthest ensured that the advertisement position of advertisement position resource information indication has the web advertisement that can throw in, avoided the idle of advertisement position resource.Visible, by the present embodiment, solved in current advertiser web site scheduling process, the problem that the advertisement position resource of website can not be fully utilized, has reached the effect that makes full use of advertiser web site position resource.
Embodiment bis-
With reference to Fig. 3, show according to the flow chart of steps of a kind of web advertisement dispatching method of the embodiment of the present application two.
The web advertisement dispatching method of the present embodiment comprises the following steps:
Step S202: when the webpage of client-access website, advertisement position flow scheduling server receives the advertisement scheduling system assignment request that client sends, and carries the advertisement position resource information of webpage in this advertisement scheduling system assignment request.
Client can send the request of advertisement scheduling system assignment to advertisement position flow scheduling server by webpage or other appropriate ways.
Step S204: advertisement position flow scheduling server, according to the advertisement position resource information of webpage, obtains the ad spot information of the advertisement position of this advertisement position resource information indication.
Wherein, ad spot information comprise following one of at least: the domain-name information of website at the IP address information of the client of the regional information of the client of display advertisement position, display advertisement position, the entry-into-force time information of advertisement position, advertisement position place is, the specification information of the page browsing amount information of the webpage at advertisement position place (being PV information), advertisement position.
By ad spot information, can make to comprise advertisement scheduling system, to client, provide the ad system of advertising resource to understand the concrete condition of advertisement position, and then dispatch more targetedly advertisement scheduling system and carry out advertisement putting.
Step S206: advertisement position flow scheduling server, according to ad spot information, selects to have the advertisement scheduling system of the web advertisement matching with ad spot information.
For example, certain gray major customer group is in certain region, the regional information of the client by display advertisement position can be determined the displaying region of this advertisement position, and then the advertisement scheduling system of selecting this gray advertisement to be put place is dispatched ，Shi Gai advertiser and is used this advertisement position in this its advertisement of ground domain views.For another example, there is requirement in Ruo Mou advertiser to PV, the page browsing amount information of webpage that can be by advertisement position place determines that the PV of this advertisement position measures, and then the advertisement scheduling system that determines whether to select this gray advertisement to be put place is dispatched ，Shi Gai advertiser and is used this advertisement position to show its advertisement.
Preferably, advertisement position flow scheduling server can, according to the advertisement position resource information of webpage, be selected advertisement scheduling system according to the ad system allocation strategy of setting.
Wherein, ad system allocation strategy includes but not limited to quality score strategy or carousel strategy, and quality score strategy is for selecting advertisement scheduling system according to the height of the quality score of advertisement scheduling system; Carousel strategy is for dispatching successively in turn all advertisement scheduling systems.
Quality score strategy is to distribute advertisement scheduling system according to quality score, quality score is a kind of estimated value, in order to weigh gray advertisement, keyword and target web and to see the degree of correlation between the user of advertiser's advertisement, and a plurality of attributes such as targeted website quality.Carousel strategy refers to alternately scheduling ad system, and each ad system has an opportunity to be scheduled.Strategy can on-the-fly modify, and at synchronization, only has a kind of scheduling strategy to come into force.In practical application, use which type of strategy, can carry out decision-making by operation personnel, if dispatch (also using quality score strategy) according to quality score, the corresponding increase of the degree of correlation of advertisement accurately meeting; Carousel strategy can equity dispatching.But, it should be understood by those skilled in the art that in actual use, also can adopt other suitable ad system allocation strategy according to actual conditions, as priority strategy etc.
Preferably, each advertisement scheduling system has different priorities, the high priority scheduling of priority; When equal priority, can be according to different factors such as buying pattern, purchasing price and click effects, calculate quality score, select the advertisement scheduling system that quality score is the highest, if the advertisement putting demand of this advertisement scheduling system is satisfied, need to meet again quality score time high advertisement scheduling system, the like.
In addition, preferably, advertisement position flow scheduling server is according to ad spot information, when selection has the advertisement scheduling system of the web advertisement matching with ad spot information, can also first judge the advertisement scheduling system that whether exists the web advertisement of scheduling not meet input requirement in all advertisement scheduling systems; If exist, according to the advertisement position resource information of webpage, according to the ad system allocation strategy (as above-mentioned carousel strategy or quality score strategy) of setting, never meet in the corresponding advertisement scheduling system of the web advertisement of input requirement and select advertisement scheduling system.More preferably, if do not exist the web advertisement of scheduling not meet the advertisement scheduling system of input requirement, report to the police, the wasting of resources information (starting idle time, unemployed detailed advertising position information etc. as this advertisement position) of the advertisement position of advertisement position resource information indication is reported to website.
Step S208: the advertisement scheduling system call of selection is selected the concrete web advertisement, sends to client, is used the client-side ad position of advertisement position resource information indication to throw in.
When advertisement scheduling system is selected the concrete web advertisement in scheduling, can obtain by material server the material of this web advertisement, as FLASH picture etc.Then, send to client, by client-side ad position (as the advertisement position resource on webpage), throw in.
In addition, alternatively, after using the advertisement position displaying web advertisement, statistical effect server sends display data (as click volume etc.) to client-requested, so that statistical effect server is to the advertistics bandwagon effect of selecting and click effect, and then continues to carry out system optimization according to statistics.
Use whole sequential that the web advertisement dispatching method of the present embodiment carries out web advertisement scheduling as shown in Figure 4.As can be seen from Figure 4, in the present embodiment, add advertiser web site bit traffic dynamic allocation system, i.e. advertisement position flow scheduling server, can be according to advertiser's customer strategy demand, dynamically adjust advertisement scheduling system and carry out advertisement putting, its whole sequential as shown in Figure 4, comprising:
Step S10: during client (client, as browser) access websites (being Web server), client is obtained current page content, obtains advertiser web site bit traffic distribution system (being advertisement position flow scheduling server) request from current page;
Step S20: 200OK message is returned in website;
Step S30: client is distributed request to advertisement position flow distributing system transmitted traffic, is also the request of advertisement scheduling system assignment, the scheduling of the request web advertisement;
Step S40: advertiser web site bit traffic distribution system is according to advertiser's customer strategy demand (as region, PV etc.), the advertisement scheduling system that choice of dynamical is proper;
Step S50: advertiser web site bit traffic distribution system is informed the advertisement scheduling system that client is chosen;
Step S60: the advertisement scheduling system of selecting according to advertiser web site bit traffic distribution system, client sends advertisement scheduling request to advertisement scheduling system, in corresponding advertisement scheduling system, asks concrete advertisement;
After having selected advertisement scheduling system, advertiser web site bit traffic distribution system can send to client (browsing the client of respective advertisement as used browser) with the information of advertisement scheduling system together by corresponding ad code information, method of calling etc.
Step S70: the selected concrete advertisement of throwing in of advertisement scheduling system;
Step S80: advertisement scheduling system is returned to the information of selected concrete advertisement to client;
Step S90: client is obtained selected concrete advertising creative to material server, i.e. ad material (as FLASH, picture, word chain etc.);
Step S100: material server returns to concrete advertising creative data to client;
Step S200: select concrete advertisement according to advertisement scheduling system, client sends exhibition information to statistical effect server, for statistical effect server statistics bandwagon effect and click effect, to carry out advertisement scheduling system and the optimization of advertiser web site bit traffic distribution system;
Step S300: statistical effect server returns to statistics to client.
Wherein, advertisement scheduling system can have one or more.And advertisement scheduling system, material server and statistical effect server can be arranged on same station server, also can be divided into multiple servers and arrange respectively.
Pass through the present embodiment, within certain a period of time, advertisement position and advertisement scheduling system are many-one relationships, and advertisement position flow scheduling server is according to advertisement scheduling system customized advertising system assignment strategy, meet advertisement scheduling system requirements, guarantee that advertiser web site bit traffic is fully utilized.And, can also carry out alarming processing to unemployed advertisement position flow.By the real-time dynamic assignment of advertisement position flow of the present embodiment, solved current web advertisement position flow and directly dispatched by advertisement scheduling system, and the problem that can not comprehensively be utilized has reached the effect that makes full use of advertiser web site bit traffic.
Embodiment tri-
With reference to Fig. 5, show according to the flow chart of steps of a kind of web advertisement dispatching method of the embodiment of the present application three.
The web advertisement dispatching method of the present embodiment comprises the following steps:
Step S302: when the webpage of client-access website, advertisement position flow scheduling server receives the request that client sends, and this request is carried out to content recognition.
Wherein, the content of identification comprises: identifying concrete advertisement position ID(is advertising site mark), and the behavior of this request, be the request of advertisement scheduling system assignment or statistical effect request; If the request of advertisement scheduling system assignment goes to step S306; Otherwise, go to step S304.
Step S304: when being statistical effect request, transfer to statistical effect server according to the behavior of recognition effect statistics, can get this advertisement position bandwagon effect and click effect, record the effect state of advertisement and corresponding advertisement scheduling system.
Wherein, clicking effect is the influencing factor of selecting advertisement scheduling system, can choose middle use in follow-up l dispatching patcher.
Step S306: advertisement position flow scheduling server obtains advertisement position ID from the request of advertisement scheduling system assignment, inquires about its entry-into-force time according to advertisement position ID.
Step S308: advertisement position flow scheduling server judges according to the entry-into-force time of inquiry whether this advertisement position comes into force, if so, carries out next step and filters, be i.e. step S312; Otherwise, go to step S310.
Step S310: advertisement position flow scheduling server is reported to the police.
If this advertisement position Pending The Entry Into Force, represents that this advertisement position flow, in the waste stage, need to be processed at once at present, on this advertisement position, all ad system allocation strategies all lost efficacy, and the website master of notice website adjusts ad system allocation strategy in time.The content that reports of reporting to the police comprises: the time started of flow waste, and unemployed advertisement position flow, and (flow that waste degree can not be used according to advertisement position calculates according to PV the waste degree of different stage, its rank and and the amount of the corresponding flow of rank all can customize), corresponding different alarm levels.
Step S312: advertisement position is within the entry-into-force time, and advertisement position comes into force, need to check whether the input requirement of the web advertisement of the corresponding advertisement scheduling system call of this advertisement position all meets, if met, goes to step S310; Otherwise, go to step S314.
Step S314: advertisement position flow scheduling server, according to the ad system allocation strategy of setting, is selected a most suitable advertisement scheduling system.
For the advertisement position that meets assignment of traffic scheduling, advertisement position flow scheduling server, according to the different ad system allocation strategy of formulating, is selected a most suitable advertisement scheduling system.For example, quality score strategy: distribute advertisement scheduling system according to quality score, preferably, each advertisement scheduling system has different priorities, the advertisement scheduling system priority scheduling that priority is high; When equal priority, according to different factors such as buying pattern, purchasing price and click effects, calculate quality score, select the advertisement scheduling system that quality score is the highest, if the advertisement putting demand of this advertisement scheduling system is satisfied, need to select again quality score time high advertisement scheduling system, the like.For another example, carousel strategy, i.e. alternately scheduling advertisement scheduling system, each advertisement scheduling system has an opportunity to be scheduled.Certainly, other suitable scheduling strategy is also applicable.Ad system allocation strategy can on-the-fly modify, and at synchronization, only has a kind of strategy coming into force.
In addition, during according to quality score policy selection advertisement scheduling system, can preferentially meet the request of the highest advertisement scheduling system of scoring, if there is residual flow, then the request of the inferior high advertisement scheduling system of satisfied scoring.Or, accept the request of all advertisement scheduling systems, but in the ratio of assignment of traffic, according to the scoring of each advertisement scheduling system, carry out assignment of traffic.
Step S316: the concrete advertisement of advertisement scheduling system call, use advertisement position to show, and capturing service daily record.
Wherein, business diary can comprise flow service condition, and advertisement putting situation etc. is all with journal format output etc.
Advertisement scheduling system can be selected according to definite advertising display mode the method for salary distribution of the ad traffic that adapts, also be, advertisement scheduling system dispatches according to definite advertising display mode the advertisement that selection adapts, to save ad traffic, in other words to make full use of the ad traffic of distribution.
Wherein, advertising display mode can comprise CPM(Cost Per One Thousand Impressions, advertisement cost per thousand), CPC(Cost Per Click, each pay-per-click advertisement) and contracting system.
The ad traffic method of salary distribution can comprise: by region, IP, time, domain name, PV, advertisement position specification etc.Also, according to the message scheduling such as the region of concrete advertisement, IP, time, domain name, PV, advertisement position specification, select advertisement, with can match advertisements position resource, use advertisement position resource to show.
Preferably, the assignment of traffic mode of CPM prior applicability comprises prioritized; The assignment of traffic mode of CPC prior applicability comprises prioritized; The assignment of traffic mode of contracting system prior applicability also comprises prioritized.This priority, at business strategy, arranges in management system, during its priority, can dynamically adjust.
By the present embodiment, advertisement position flow scheduling server is selected advertisement scheduling system according to ad system allocation strategy, and then advertisement scheduling system dispatches concrete advertisement according to setting means, not only takes full advantage of advertisement position resource, has also saved ad traffic.
Embodiment tetra-
With reference to Fig. 6, show according to the structured flowchart of a kind of web advertisement dispatching device of the embodiment of the present application four.
The web advertisement dispatching device of the present embodiment is arranged in advertisement position flow scheduling server, the web advertisement dispatching device of the present embodiment comprises: receiver module 402, for when the webpage of client-access website, receive the advertisement scheduling system assignment request that client sends, wherein, in the request of advertisement scheduling system assignment, carry the advertisement position resource information of webpage; Distribution module 404, for selecting corresponding advertisement scheduling system according to the advertisement position resource information of webpage from a plurality of advertisement scheduling systems; Sending module 406, for the information of the advertisement scheduling system of selection is sent to client, dispatches to the advertisement scheduling system request web advertisement for client.
The advertisement scheduling system call of being chosen by advertisement position flow scheduling server is selected the concrete web advertisement, sends to client to use the advertisement position of advertisement position resource information indication to show.
Preferably, distribution module 404, be used for according to the advertisement position resource information of webpage, obtain the ad spot information of the advertisement position of advertisement position resource information indication, wherein, ad spot information comprise following one of at least: the domain-name information of website at the IP address information of the client of the regional information of the client of display advertisement position, display advertisement position, the entry-into-force time information of advertisement position, advertisement position place is, the page browsing amount information of the webpage at advertisement position place, the specification information of advertisement position; According to ad spot information, select to have the advertisement scheduling system of the web advertisement matching with ad spot information.
Preferably, distribution module 404, for according to the advertisement position resource information of webpage, according to quality score strategy or carousel strategy, selects advertisement scheduling system; Wherein, quality score strategy is for selecting advertisement scheduling system according to the height of the quality score of advertisement scheduling system; Carousel strategy is for dispatching successively in turn all advertisement scheduling systems.
Preferably, distribution module 404, for judging whether all advertisement scheduling systems exist the web advertisement of scheduling not meet the advertisement scheduling system of input requirement; If exist, according to the advertisement position resource information of webpage, according to the ad system allocation strategy of setting, never meet in the corresponding advertisement scheduling system of the web advertisement of input requirement and select advertisement scheduling system; If do not exist, report to the police, by the wasting of resources information reporting of the advertisement position of advertisement position resource information indication, give described website.
Preferably, advertisement position resource information comprises advertising site mark; Distribution module 404 is before selecting corresponding advertisement scheduling system according to the advertisement position resource information of webpage, and whether the advertisement position that also judges this advertising site mark indication according to advertising site mark is in the state of coming into force; If so, according to advertisement position resource information, select advertisement scheduling system; If not, report to the police, by the wasting of resources information reporting of the advertisement position of advertising site mark indication, give described website.
The web advertisement dispatching device of the present embodiment is used for realizing the corresponding web advertisement dispatching method of aforementioned a plurality of embodiment of the method, and has the beneficial effect of corresponding embodiment of the method, does not repeat them here.
Embodiment five
With reference to Fig. 7, show according to the structured flowchart of a kind of network ads system of the embodiment of the present application five.
The network ads system of the present embodiment comprises client 502, a plurality of advertisement scheduling system 504 and advertisement position flow scheduling server 506.
Wherein,
Client 502, during for the webpage of access websites, sends the requests of advertisement scheduling system assignment to advertisement position flow scheduling server 506, wherein, carries the advertisement position resource information of webpage in the request of advertisement scheduling system assignment; And the information of the advertisement scheduling system that reception advertisement position flow scheduling server 506 sends, dispatches to the corresponding advertisement scheduling system 504 request web advertisements according to the information of advertisement scheduling system.
Advertisement position flow scheduling server 506, comprising: receiver module 5062, the advertisement scheduling system assignment request sending for receiving client; Distribution module 5064, for selecting corresponding advertisement scheduling system 504 according to the advertisement position resource information of webpage from a plurality of advertisement scheduling systems; Sending module 5066, for the information of the advertisement scheduling system 504 of selection is sent to client 502, dispatches to the advertisement scheduling system 504 request web advertisements for client 502.
Preferably, distribution module 5064, be used for according to the advertisement position resource information of webpage, obtain the ad spot information of the advertisement position of advertisement position resource information indication, wherein, ad spot information comprise following one of at least: the domain-name information of website at the IP address information of the client of the regional information of the client of display advertisement position, display advertisement position, the entry-into-force time information of advertisement position, advertisement position place is, the page browsing amount information of the webpage at advertisement position place, the specification information of advertisement position; According to ad spot information, select to have the advertisement scheduling system of the web advertisement matching with ad spot information.
Preferably, distribution module 5064, for according to the advertisement position resource information of webpage, according to quality score strategy or carousel strategy, selects advertisement scheduling system; Wherein, quality score strategy is for selecting advertisement scheduling system according to the height of the quality score of advertisement scheduling system; Carousel strategy is for dispatching successively in turn all advertisement scheduling systems.
Preferably, distribution module 5064, for judging whether all advertisement scheduling systems exist the web advertisement of scheduling not meet the advertisement scheduling system of input requirement; If exist, according to the advertisement position resource information of webpage, according to the ad system allocation strategy of setting, never meet in the corresponding advertisement scheduling system of the web advertisement of input requirement and select advertisement scheduling system; If do not exist, report to the police, by the wasting of resources information reporting of the advertisement position of advertisement position resource information indication, give described website.
Preferably, advertisement position resource information comprises advertising site mark; Distribution module 5064 is before selecting corresponding advertisement scheduling system according to the advertisement position resource information of webpage, and whether the advertisement position that also judges this advertising site mark indication according to advertising site mark is in the state of coming into force; If so, according to advertisement position resource information, select advertisement scheduling system; If not, report to the police, by the wasting of resources information reporting of the advertisement position of advertising site mark indication, give described website.
By the network ads system of the present embodiment, realize corresponding web advertisement dispatching method in aforementioned a plurality of embodiment of the method, and there is the beneficial effect of corresponding embodiment of the method, do not repeat them here.
Each embodiment in this specification all adopts the mode of going forward one by one to describe, and each embodiment stresses is the difference with other embodiment, between each embodiment identical similar part mutually referring to.For device and system embodiment, because it is substantially similar to embodiment of the method, so description is fairly simple, relevant part is referring to the part explanation of embodiment of the method.
A kind of web advertisement dispatching method, device and the network ads system that above the application are provided are described in detail, applied specific case herein the application's principle and execution mode are set forth, the explanation of above embodiment is just for helping to understand the application's method and core concept thereof; Meanwhile, for one of ordinary skill in the art, the thought according to the application, all will change in specific embodiments and applications, and in sum, this description should not be construed as the restriction to the application.
Claims (13)
1. a web advertisement dispatching method, is characterized in that, comprising:
When the webpage of client-access website, advertisement position flow scheduling server receives the advertisement scheduling system assignment request that client sends, and wherein, carries the advertisement position resource information of described webpage in the request of described advertisement scheduling system assignment;
Described advertisement position flow scheduling server is selected corresponding advertisement scheduling system according to the described advertisement position resource information of described webpage;
Described advertisement position flow scheduling server sends to described client by the information of the described advertisement scheduling system of selecting, and for described client, to the described advertisement scheduling system request web advertisement, dispatches.
2. method according to claim 1, is characterized in that, described advertisement position flow scheduling server selects the step of corresponding advertisement scheduling system to comprise according to the described advertisement position resource information of described webpage:
Described advertisement position flow scheduling server, according to the described advertisement position resource information of described webpage, obtains the ad spot information of the advertisement position of described advertisement position resource information indication;
According to described ad spot information, select to have the advertisement scheduling system of the web advertisement matching with described ad spot information.
3. method according to claim 2, is characterized in that, described ad spot information comprise following one of at least:
Show the client of described advertisement position regional information, show the IP address information of the client of described advertisement position, the domain-name information of the website at the entry-into-force time information of described advertisement position, described advertisement position place, the page browsing amount information of the webpage at described advertisement position place, the specification information of described advertisement position.
4. method according to claim 1 and 2, is characterized in that, described advertisement position flow scheduling server selects the step of corresponding advertisement scheduling system further to comprise according to the described advertisement position resource information of described webpage:
Described advertisement position flow scheduling server, according to the described advertisement position resource information of described webpage, is selected corresponding advertisement scheduling system according to the ad system allocation strategy of setting.
5. method according to claim 4, is characterized in that, described advertisement position flow scheduling server, according to the described advertisement position resource information of described webpage, selects the step of corresponding advertisement scheduling system to comprise according to the ad system allocation strategy of setting:
Described advertisement position flow scheduling server, according to the described advertisement position resource information of described webpage, according to quality score strategy or carousel strategy, is selected described advertisement scheduling system;
Wherein, described quality score strategy is for selecting described advertisement scheduling system according to the height of the quality score of described advertisement scheduling system; Described carousel strategy is for dispatching successively in turn all advertisement scheduling systems.
6. method according to claim 1, is characterized in that, described advertisement position flow scheduling server selects the step of corresponding advertisement scheduling system to further comprise according to the described advertisement position resource information of described webpage:
Described advertisement position flow scheduling server judges the advertisement scheduling system that whether exists the web advertisement of scheduling not meet input requirement in all advertisement scheduling systems;
If exist, according to the described advertisement position resource information of described webpage, according to the ad system allocation strategy of setting, never meet in the corresponding advertisement scheduling system of the web advertisement of input requirement and select advertisement scheduling system.
7. whether method according to claim 6, is characterized in that, exist after the web advertisement of scheduling do not meet the step of advertisement scheduling system of input requirement in described advertisement position flow scheduling server judges all advertisement scheduling systems, also comprises:
If do not exist the web advertisement of scheduling not meet the advertisement scheduling system of input requirement, report to the police, by the wasting of resources information reporting of the advertisement position of described advertisement position resource information indication, give described website.
8. method according to claim 2, is characterized in that, before described advertisement position flow scheduling server is selected the step of corresponding advertisement scheduling system according to the described advertisement position resource information of described webpage, also comprises:
Whether the advertisement position that described advertisement position flow scheduling server judges this advertising site mark indication according to the advertising site mark of described advertisement position resource information is in the state of coming into force;
If so, carry out the described step of selecting corresponding advertisement scheduling system according to described advertisement position resource information; If not, report to the police, by the wasting of resources information reporting of the advertisement position of described advertising site mark indication, give described website.
9. a web advertisement dispatching device, described device is arranged in advertisement position flow scheduling server, it is characterized in that, and described device comprises:
Receiver module, during for webpage in client-access website, receives the advertisement scheduling system assignment request that described client sends, and wherein, carries the advertisement position resource information of described webpage in the request of described advertisement scheduling system assignment;
Distribution module, selects corresponding advertisement scheduling system for the described advertisement position resource information according to described webpage from a plurality of advertisement scheduling systems;
Sending module, for the information of the described advertisement scheduling system of selecting is sent to described client, dispatches to the described advertisement scheduling system request web advertisement for described client.
10. device according to claim 9, is characterized in that, described distribution module is further used for the described advertisement position resource information according to described webpage, obtains the ad spot information of the advertisement position of described advertisement position resource information indication; According to described ad spot information, select to have the advertisement scheduling system of the web advertisement matching with described ad spot information.
11. devices according to claim 9, is characterized in that, described distribution module is further used for the described advertisement position resource information according to described webpage, according to quality score strategy or carousel strategy, selects described advertisement scheduling system; Wherein, described quality score strategy is for selecting described advertisement scheduling system according to the height of the quality score of described advertisement scheduling system; Described carousel strategy is for dispatching successively in turn all advertisement scheduling systems.
12. devices according to claim 9, is characterized in that, described distribution module is further used for judging the advertisement scheduling system that whether exists the web advertisement of scheduling not meet input requirement in all advertisement scheduling systems; If exist, according to the described advertisement position resource information of described webpage, according to the ad system allocation strategy of setting, never meet in the corresponding advertisement scheduling system of the web advertisement of input requirement and select advertisement scheduling system; If do not exist, report to the police, by the wasting of resources information reporting of the advertisement position of described advertisement position resource information indication, give described website.
13. 1 kinds of network ads systems, is characterized in that, comprising: client, a plurality of advertisement scheduling system and advertisement position flow scheduling server;
Wherein,
Described client, during for the webpage of access websites, sends the request of advertisement scheduling system assignment to described advertisement position flow scheduling server, wherein, carries the advertisement position resource information of described webpage in the request of described advertisement scheduling system assignment;
And, receive the information of the advertisement scheduling system that described advertisement position flow scheduling server sends, according to the information of described advertisement scheduling system, to the corresponding advertisement scheduling system request web advertisement, dispatch;
Described advertisement position flow scheduling server, comprising:
Receiver module, the described advertisement scheduling system assignment request sending for receiving described client;
Distribution module, for selecting corresponding advertisement scheduling system according to the described advertisement position resource information of described webpage from described a plurality of advertisement scheduling systems;
Sending module, for the information of the described advertisement scheduling system of selecting is sent to described client, dispatches to the described advertisement scheduling system request web advertisement for described client.
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