CN105592333B - Information processing method and device - Google Patents
Information processing method and device Download PDFInfo
- Publication number
- CN105592333B CN105592333B CN201410563615.5A CN201410563615A CN105592333B CN 105592333 B CN105592333 B CN 105592333B CN 201410563615 A CN201410563615 A CN 201410563615A CN 105592333 B CN105592333 B CN 105592333B
- Authority
- CN
- China
- Prior art keywords
- information
- playing task
- priority
- information playing
- resource
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
Abstract
The embodiment of the invention discloses a kind of information processing method and devices；The described method includes: obtaining pending information playing task from least two information dispensing sides；Based on corresponding the first parameter for determining the information playing task of priority of the information dispensing side；Policy is launched based on the information to put into the unit of the information playing task, determines corresponding second parameter of the information playing task；The priority of the information playing task is determined based on first parameter and second parameter；Based on the information of the resource of the priority and inventory of identified different information playing tasks, the resource of the inventory is distributed for the information playing task.Using the technical solution of the embodiment of the present invention, it can ensure that region-wide resource utilization reaches preset value in the long term, and then promote the effect that information is propagated, while reducing the operation cost of information propagation.
Description
Technical field
The present invention relates to the communication technology more particularly to a kind of information processing methods and device.
Background technique
In the information of internet plays, in addition to the broadcasting of client institute solicited message, there are also propagate (namely sharing) letter
The demand of breath, for example, before client end of playing back solicited message, during client end of playing back solicited message or client end of playing back
Sharing information is played after solicited message, the platform that the client of broadcast information is relied on can be desktop computer, movement
Terminal (such as smart phone, tablet computer)；The platform that client is relied on can also be large-scale outdoor information display screen, vehicle
Information display screen, game machine or set-top box of load etc..
Resource is corresponding with client, be to broadcast information on the client measurement (such as can using number and/or
Time characterizes the number and/or duration of broadcast information on the client)；It is often information playing task (example in practical application
As advertisement plays order) with broadcast information, the target area as indicated by different information playing tasks (is being located at distribution resource
Broadcast information in the client of target area) there is randomness, for example from the different information sides of dispensinging (correspondence client) in distribution
Information playing task indicated by target area it is often different, in the related technology, often sequentially in time and region money
Source scarcity (such as client sorts from high to low according to the unit investment using a certain region resource broadcast information) Lai Weixin
It ceases playing task and distributes resource, with execution information playing task, this results in hot spot region, and (namely the region of scarcity of resources is for example big
City) resource often do not apply distribution, and the resource of Non-hotspot region (such as three or four line cities) is often using being unable to fully utilize；
On long terms, the resource utilization that not can guarantee all areas is more than preset value, causes the waste of resource, also can not just protect
The desired effect that information is propagated is demonstrate,proved, while also improving the cost of operation,.
In conclusion how the relevant technologies for guarantee to reach preset value in the long term to region-wide resource utilization,
And then the effect that information is propagated is promoted, while promoting resource utilization to cut operating costs, it there is no effective solution.
Summary of the invention
The embodiment of the present invention provides a kind of information processing method and device, can make the region-wide utilization of resources in the long term
Rate reaches preset value, and then promotes the effect that information is propagated, while reducing the operation cost of information propagation.
The technical solution of the embodiment of the present invention is achieved in that
The embodiment of the present invention provides a kind of information processing method, which comprises
Pending information playing task is obtained from least two information dispensing sides；
Based on corresponding the first parameter for determining the information playing task of priority of the information dispensing side, wherein no
It is different with the priority of information dispensing side；
Policy is launched based on the information to put into the unit of the information playing task, determines the information playing task
Corresponding second parameter, second parameter is for the investment of unit described in quantization signifying；
The priority of the information playing task is determined based on first parameter and second parameter, wherein come
It is different from the priority of the information playing task of different information dispensing sides；
It is the information based on the information of the resource of the priority and inventory of identified different information playing tasks
Playing task distributes the resource of the inventory, and the resource of the inventory is to play letter indicated by the information playing task
Breath.
The embodiment of the present invention also provides a kind of information processing unit, and the information processing unit includes:
Acquiring unit, for obtaining pending information playing task from least two information dispensing sides；
First determination unit, for the corresponding determining information playing task of the priority based on the information dispensing side
First parameter, wherein the priority of different information dispensing sides is different；
Second determination unit puts into the unit of the information playing task for launching policy based on the information, really
Determine corresponding second parameter of the information playing task, second parameter is for the investment of unit described in quantization signifying；
Third determination unit is appointed for determining that the information plays based on first parameter and second parameter
The priority of business, wherein the priority of the information playing task from different information dispensing sides is different；
Allocation unit, the resource of the priority and inventory for different information playing tasks based on the determination
Information, the resource of the inventory is distributed for the information playing task, and the resource of the inventory is played to play the information
Information indicated by task.
In the embodiment of the present invention, sequence based on priority from high to low distributes the resource of inventory for information playing task,
Since the high information playing task of priority is higher than the low information playing task of priority to region-wide resource utilization, pass through
The resource of inventory is distributed, preferentially for the high information playing task of priority so as to make the region-wide utilization of resources in the long term
Rate reaches preset value in the long term, and then promotes the effect that information is propagated, while reducing the operation cost of information propagation.
Detailed description of the invention
Fig. 1 is the implementation flow chart one of information processing method in the embodiment of the present invention；
Fig. 2 is the implementation flow chart two of information processing method in the embodiment of the present invention；
Fig. 3 a is the implementation flow chart three of information processing method in the embodiment of the present invention；
Fig. 3 b is the implementation flow chart four of information processing method in the embodiment of the present invention；
Fig. 4 a is the structural schematic diagram one of information processing unit in the embodiment of the present invention；
Fig. 4 b is the structural schematic diagram two of information processing unit in the embodiment of the present invention；
Fig. 4 c is the structural schematic diagram three of information processing unit in the embodiment of the present invention；
Fig. 4 d is the structural schematic diagram four of information processing unit in the embodiment of the present invention；
Fig. 5 a is application scenarios schematic diagram in the embodiment of the present invention；
Fig. 5 b is the interaction schematic diagram of execution information playing task in the embodiment of the present invention；
Fig. 6 is the schematic diagram one that inventory resource is distributed in the embodiment of the present invention；
Fig. 7 is the schematic diagram two that inventory resource is distributed in the embodiment of the present invention.
Specific embodiment
Inventor has found in the practice of the invention, is often in the related technology (such as the advertisement of information playing task
Playing order) for distribution resource with broadcast information, the target area as indicated by different playing tasks (is being located at target area
Broadcast information in client) information broadcasting in distribution with randomness, for example from different information dispensings sides (correspondence client)
Target area indicated by task is often different, in the related technology, often according to the successive time for getting information playing task
Sequentially and region resource scarcity (such as by client according to a certain region resource broadcast information unit put by up to
Low sequence) to distribute resource for information playing task, with execution information playing task, this results in hot spot region (namely resource
Rare region such as big city) resource often do not apply distribution, and the resource of Non-hotspot region (such as three or four line cities) is often sharp
With being unable to fully utilize；On long terms, the resource utilization that not can guarantee all areas is more than preset value, causes resource
Waste, the desired effect that also just not can guarantee information propagation, while also improving the cost of operation；
Inventor also found in the practice of the invention, as shown in Figure 1, in a step 101, if it is possible to from least
Two information dispensing sides obtain pending information playing task；In a step 102, the priority based on the information dispensing side
Corresponding the first parameter for determining the information playing task (priority of different information dispensing sides is not exactly the same)；In step
In 103, policy is launched based on the information, the unit of the information playing task is put into, determine the information playing task pair
The second parameter answered (second parameter is for the investment of unit described in quantization signifying)；At step 104, based on first ginseng
Several and described second parameter determines priority (the information broadcasting from different information dispensing sides of the information playing task
The priority of task is different)；In step 105, based on the priority of identified different information playing tasks and inventory
The information of resource, distributing the resource of the inventory for the information playing task, (resource of the inventory is to play the letter
Cease information indicated by playing task)；
Due to determining the priority of information playing task based on the first parameter and the second parameter, to take into account information dispensing
The area coverage and unit of the information playing task of side put into two dimensions；On long terms, it can ensure to region area
The information playing task of the high information dispensing side of domain coverage distributes resource preferentially with broadcast information, improve it is region-wide (such as
It is nationwide) inventory resource utilization rate, and then can ensure the overall effect that information is propagated, and reduce the fortune of information propagation
Seek cost.
In order to make the objectives, technical solutions, and advantages of the present invention clearer, with reference to the accompanying drawings and embodiments, right
The present invention is further elaborated.It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, and
It is not used in the restriction present invention.
Embodiment one
The present embodiment records a kind of information processing method, as shown in Fig. 2, the information processing method that the present embodiment is recorded includes
Following steps:
Step 201, pending information playing task is obtained from N number of information dispensing side.
N is the integer greater than 1, and as an example, information playing task can be for from client, (corresponding informance is launched
Side) publicity orders, the information of broadcasting indicated by information playing task can be at least one type information: text information,
Image information, video information, audio-frequency information；This step and the executing subject of subsequent step can be information processing unit, practical
In, information processing unit be can be set in information Play Server, information Play Server by IEEE 802.3,
IEEE 802.11b/g/n, electric line network (POWERLINE), cable (CABLE), Public Switched Telephone Network (PSTN,
Public Switched Telephone Network), third generation partner program (3GPP, 3rd Generation
Partnership Project) IP network supported of the communication networks such as network, 3GPP2 network and client relied on it is flat
Platform is communicated to transmit the information shown for client.
Step 202, based on corresponding the first parameter for determining information playing task of priority of information dispensing side.
As an example, the historical information playing task of available information dispensing side (namely has been finished
Information playing task) at least one following information:
1) the unit investment of historical information playing task, for example, unit investment can be for the client in specific region
On information that information playing task indicates played into the expense once paid；
2) quantity in the region of historical information playing task covering；For example, can be measurement with province, determine that information plays
The quantity in the province that the region of broadcast information indicated by task is covered；Certainly, it is measurement only example with province, actually answers
In, the quantity in region that information playing task covers can also be determined using map grid by measurement；For resource shortage area
Domain, the map grid that area property region well-to-do compared with resource can be used small, so that the information played between different zones
Equal number.
3) playback volume of historical information playing task namely the instruction of historical information playing task are in target area broadcast information
Exposure quantity.
4) the unit investment of pending information playing task.
For the corresponding distribution weight factor 3,10,10,3 of above 4 information, tire out after information is multiplied with corresponding weight factor
Add (quantity * 10+ playback volume * 10+ unit investment * 3 that unit puts into the region * 3+), can determine the priority of information dispensing side；
Here, the value of weight factor is only schematical, and the present embodiment is dedicated to improving information playing task to region-wide money
The promotion of source utilization rate, therefore, the corresponding weight factor of the quantity in duration and region are greater than unit and put into corresponding weight
The factor.
Step 203, policy is launched based on information to put into the unit of information playing task, determine that information playing task is corresponding
The second parameter, second parameter for quantization signifying unit put into.
As an example, numerical value used by the second parameter can be with corresponding, the example of the unit of information playing task investment
Such as, when unit is put into be divided into unit valuation, the second parameter can put into identical numerical value using with unit；In another example can
It is segmented with the numerical value for putting into unit, second parameter different for different segment assignments, by 0~1000 point of range
It is characterized using the second parameter 1,1001~2000 points of valuation is characterized using the second parameter 2.
Step 204, the priority of information playing task is determined based on the first parameter and the second parameter, wherein from not
It is different with the priority of the information playing task of information dispensing side.
As an example, the priority of information playing task can be determined in the following ways:
Using factor I, the first parameter product as third parameter, factor I characterizes the first parameter and plays in information
Shared specific gravity in the priority of task；
Using factor Ⅱ, the second parameter product as the 4th parameter, factor Ⅱ characterizes the second parameter and plays in information
Shared specific gravity in the priority of task；
Priority by the adduction (or difference) of third parameter and the 4th parameter as information playing task.Inventor
It was found that the region and duration that the information playing task from the high information dispensing side of priority is covered are corresponding big
In the region that the low information playing task for obtaining information dispensing side of priority is covered and duration；Therefore, work as factor I
When greater than factor Ⅱ, the preferential of the information playing task distribution resource from the high information dispensing side of priority can be promoted to
Grade, to promote region-wide resource utilization in the long term.
The adduction or difference of third parameter and the 4th parameter are said as the priority of information playing task below
It is bright.
1) priority of information playing task be third parameter, the adduction of the 4th parameter when, information playing task it is preferential
Grade can be positively correlated with third parameter, the adduction of the 4th parameter, such as the priority of the corresponding information playing task of priority 10
Higher than the priority that priority is 5 corresponding information playing tasks；At this point, the numerical value of the priority of information dispensing side also with information
The priority of dispensing side is positively correlated, for example, priority be 10 information dispensings side priority higher than the information throwing that priority is 5
The priority for the side of putting；
2) priority of information playing task be third parameter, the difference of the 4th parameter when, information playing task it is preferential
Grade can be negatively correlated with third parameter, the difference of the 4th parameter, such as the priority of the corresponding information playing task of priority 10
Lower than the priority that priority is 5 corresponding information playing tasks；At this point, the numerical value of the priority of information dispensing side also with information
The priority of dispensing side is negatively correlated, such as the priority of information dispensings side that priority is 10 is lower than the information throwing that priority is 5
The priority for the side of putting.
Step 205, based on the information of the resource of the priority and inventory of identified different information playing tasks, it is
The resource of information playing task distribution inventory.
Wherein, the resource of inventory is to information indicated by broadcast information playing task, and resource is corresponding with client, is
Measurement for broadcast information on the client (such as can use number and/or time, characterization broadcast information on the client
Number and/or duration)；For example, resource can be characterized using exposure frequency, exposure frequency is that 1 expression is on the client
The information of existing primary information playing task instruction.
Sequence based on priority from high to low distributes the resource of inventory for information playing task, since priority is high
Information playing task is higher than the low information playing task of priority to region-wide resource utilization, so as to make in the long term
Region-wide resource utilization reaches preset value in the long term, and then promotes the effect that information is propagated, while reducing information biography
The operation cost broadcast.
Embodiment two
The present embodiment records a kind of information processing method, as shown in Figure 3a, the information processing method packet that the present embodiment is recorded
Include following steps:
Step 301, pending information playing task is obtained from N number of information dispensing side.
N is the integer greater than 1, and as an example, information playing task can be for from client, (corresponding informance is launched
Side) publicity orders, the information of broadcasting indicated by information playing task can be at least one type information: text information,
Image information, video information, audio-frequency information；This step and the executing subject of subsequent step can be information processing unit, practical
In, information processing unit be can be set in information Play Server, information Play Server by IEEE 802.3,
IEEE 802.11b/g/n, electric line network (POWERLINE), cable (CABLE), Public Switched Telephone Network (PSTN,
Public Switched Telephone Network), third generation partner program (3GPP, 3rd Generation
Partnership Project) IP network supported of the communication networks such as network, 3GPP2 network and client relied on it is flat
Platform is communicated to transmit the information shown for client.
Step 302, based on corresponding the first parameter for determining information playing task of priority of information dispensing side.
As an example, the historical information playing task of available information dispensing side (namely has been finished
Information playing task) at least one following information:
1) the unit investment of historical information playing task, for example, unit investment can be for the client in specific region
On information that information playing task indicates played into the expense once paid；
2) quantity in the region of historical information playing task covering；For example, can be measurement with province, determine that information plays
The quantity in the province that the region of broadcast information indicated by task is covered；Certainly, it is measurement only example with province, actually answers
In, the quantity in region that information playing task covers can also be determined using map grid by measurement；For resource shortage area
Domain, the map grid that area property region well-to-do compared with resource can be used small, so that the information played between different zones
Equal number.
3) playback volume of historical information playing task namely the instruction of historical information playing task are in target area broadcast information
Exposure quantity.
4) the unit investment of pending information playing task.
For the corresponding distribution weight factor 3,10,10,3 of above 4 information, tire out after information is multiplied with corresponding weight factor
Add (quantity * 10+ playback volume * 10+ unit investment * 3 that unit puts into the region * 3+), can determine the priority of information dispensing side；
Here, the value of weight factor is only schematical, and the present embodiment is dedicated to improving information playing task to region-wide money
The promotion of source utilization rate, therefore, the corresponding weight factor of the quantity in duration and region are greater than unit and put into corresponding weight
The factor.
Step 303, policy is launched based on information to put into the unit of information playing task, determine that information playing task is corresponding
The second parameter, second parameter for quantization signifying unit put into.
As an example, numerical value used by the second parameter can be with corresponding, the example of the unit of information playing task investment
Such as, when unit is put into be divided into unit valuation, the second parameter can put into identical numerical value using with unit；In another example can
It is segmented with the numerical value for putting into unit, second parameter different for different segment assignments, by 0~1000 point of range
It is characterized using the second parameter 1,1001~2000 points of valuation is characterized using the second parameter 2.
Step 304, the priority of information playing task is determined based on the first parameter and the second parameter, wherein from not
It is different with the priority of the information playing task of information dispensing side.
As an example, the priority of information playing task can be determined in the following ways:
Using factor I, the first parameter product as third parameter, factor I characterizes the first parameter and plays in information
Shared specific gravity in the priority of task；
Using factor Ⅱ, the second parameter product as the 4th parameter, factor Ⅱ characterizes the second parameter and plays in information
Shared specific gravity in the priority of task；
Priority by the adduction (or difference) of third parameter and the 4th parameter as information playing task.Inventor
It was found that the region and duration that the information playing task from the high information dispensing side of priority is covered are corresponding big
In the region that the low information playing task for obtaining information dispensing side of priority is covered and duration；Therefore, work as factor I
When greater than factor Ⅱ, the preferential of the information playing task distribution resource from the high information dispensing side of priority can be promoted to
Grade, to promote region-wide resource utilization in the long term.
The adduction or difference of third parameter and the 4th parameter are said as the priority of information playing task below
It is bright.
1) priority of information playing task be third parameter, the adduction of the 4th parameter when, information playing task it is preferential
Grade can be positively correlated with third parameter, the adduction of the 4th parameter, such as the priority of the corresponding information playing task of priority 10
Higher than the priority that priority is 5 corresponding information playing tasks；At this point, the numerical value of the priority of information dispensing side also with information
The priority of dispensing side is positively correlated, for example, priority be 10 information dispensings side priority higher than the information throwing that priority is 5
The priority for the side of putting；
2) priority of information playing task be third parameter, the difference of the 4th parameter when, information playing task it is preferential
Grade can be negatively correlated with third parameter, the difference of the 4th parameter, such as the priority of the corresponding information playing task of priority 10
Lower than the priority that priority is 5 corresponding information playing tasks；At this point, the numerical value of the priority of information dispensing side also with information
The priority of dispensing side is negatively correlated, such as the priority of information dispensings side that priority is 10 is lower than the information throwing that priority is 5
The priority for the side of putting.
Step 305, judge whether the resource of inventory is supported to execute N number of information playing task；If supported, then follow the steps
306；Otherwise, step 307 is executed.
Namely judge whether the quantity of the resource of inventory is greater than the 1st information playing task to N information playing task meaning
The adduction of the quantity for the resource (namely the required resource of broadcast information) shown；If it is greater, then indicating that inventory resource makes enough
With otherwise, identifying the inadequate resource of inventory to execute N number of information playing task.
Step 306, the sequence of priority from high to low based on the information playing task is the information playing task
Distribute the resource of the inventory.
The resource of inventory refers to that resource is corresponding with client to play information indicated by the information playing task,
Be for broadcast information on the client measurement (such as can be using number and/or time, characterization plays letter on the client
The number and/or duration of breath)；For example, resource can be characterized using exposure frequency, exposure frequency indicates on the client for 1
The information of primary information playing task instruction is presented.
When inventory resource is enough to distribute to N number of information playing task, according to the priority of information playing task from high to low
Sequence is that information playing task distributes resource, since the high information playing task of priority is higher than region-wide resource utilization
The low information playing task of priority, so as to make region-wide resource utilization reach default in the long term in the long term
Value, and then the effect that information is propagated is promoted, while reducing the operation cost of information propagation.
Step 307, the priority of priority and the information playing task based on the information playing task is corresponding
Tie up ratio, distribute the resource of the inventory for the information playing task.
Wherein, the ratio that ties up is resource indicated by the information playing task (namely required for broadcast information
The quantity of resource can be characterized using exposure frequency) support the ratio being contracted by.
It is illustrated for distributing resource for the information playing task of N number of different priorities in the present embodiment, if the 1st letter
The priority of breath playing task to N information playing task is arranged according to descending, and as shown in Figure 3b, step 307 can pass through step
Rapid 3071 to step 3072 realize:
Step 3071, determine that jth ties up ratio and supports to distribute to the maximum quantity of the resource of jth information playing task,
Determine that jth ties up resource.
The value range of j is N >=j >=2, and it is corresponding with the priority of jth information playing task that jth ties up ratio, be that is to say
It says, when the inadequate resource of inventory is to meet the resource requirement for executing the 1st information playing task, the 1st information playing task can be squeezed
Account for the quantity of the resource of jth information playing task are as follows: support to distribute to the maximum quantity * jth of the resource of jth information playing task
Ratio supports that distribution to the maximum quantity of the resource of jth information playing task can be according to inventory resource and jth information here
The resource (namely resource of jth information playing task demand) of the instruction of playing task determines, including following two situation:
1) it when the quantity of the resource of inventory is greater than the quantity of the resource of jth information playing task instruction, supports to distribute to
The maximum quantity of the resource of jth information playing task, it is corresponding with the quantity of resource of jth information playing task instruction；
2) it when the quantity of the resource of inventory is less than the quantity of the resource of jth information playing task instruction, supports to distribute to
The maximum quantity of the resource of jth information playing task, it is corresponding with the quantity of inventory resource.
It should be pointed out that the 2nd information playing task is corresponding to N information playing task in N number of information playing task
The ratio of tying up can be identical；In view of the priority of the 2nd information playing task and N information playing task is descending arrangement, because
This, the 2nd information playing task to the corresponding ratio that ties up of N information playing task can be arranged using the descending being sequentially reduced,
The ratio that ties up of the namely high information playing task of priority ties up ratio less than the low information playing task of priority, from
And guarantee in the insufficient situation of inventory resource, the high information playing task of preferential execution priority, and then guarantee region-wide
Resource utilization；Certainly, in practical application, the 2nd information playing task to the corresponding ratio that ties up of N information playing task can also
To carry out dynamic adjustment according to the actual situation.
Step 3072, the jth is tied up into resource allocation to the 1st information playing task.
Also the resource allocation tied up the 2nd information playing task to N information playing task is played to the 1st information appoints
Business, to meet the resource requirement of the 1st information playing task of execution, even if also the 2nd information playing task to N information plays
The adduction for the resource quantity that task is tied up is corresponding with the quantity of resource indicated by the 1st information playing task, meets and executes the 1st
The demand of information playing task；Alternatively, making the quantity for the resource for distributing to the 1st information playing task reach preset value, even if also
It is signified that the adduction for the resource quantity that 2nd information playing task to N information playing task is tied up is greater than the 1st information playing task
The quantity for the resource shown and the product of preset ratio, with the preferential resource requirement for meeting the 1st information playing task of execution, due to height
The region of the covering of priority (such as the 1st information playing task) and lasting duration, which are corresponded to, to be played compared with the 2nd to N information
Task is big, therefore can guarantee region-wide resource utilization in the long term, so that reducing region-wide information propagates cost,
Improve the effect of information propagation.
Embodiment three
The present embodiment records a kind of information processing unit, as shown in fig. 4 a, comprising:
Acquiring unit 41, for obtaining pending information playing task from least two information dispensing sides；
First determination unit 42, for the corresponding determining information playing task of the priority based on the information dispensing side
The first parameter, wherein the priority of different information dispensing sides is different；
Second determination unit 43 puts into the unit of the information playing task for launching policy based on the information,
Determine corresponding second parameter of the information playing task, second parameter is for the investment of unit described in quantization signifying；
Third determination unit 44, for determining that the information plays based on first parameter and second parameter
The priority of task, wherein the priority of the information playing task from different information dispensing sides is different；
Allocation unit 45, for the priority of different information playing tasks based on the determination and the resource of inventory
Information, distribute the resource of the inventory for the information playing task, the resource of the inventory is broadcast to play the information
Let alone the indicated information of business.
As an embodiment, the allocation unit 45 is also used to play when the quantity of inventory resource less than the information
When the adduction of the quantity of resource indicated by task, priority and the information based on the information playing task are played
The priority of task is corresponding to tie up ratio, and the resource of the inventory is distributed for the information playing task；
Wherein, the ratio that ties up is that resource indicated by the information playing task supports the ratio being contracted by.
As an embodiment, as shown in Figure 4 b, the allocation unit 45 includes:
First determining module 451, for determining that jth ties up ratio and supports to distribute to the resource of jth information playing task
Maximum quantity, determine that jth ties up resource, it is corresponding with the priority of jth information playing task that the jth ties up ratio；
Distribution module 452, for the jth to be tied up resource allocation to the 1st information playing task；Wherein, 1 information
The priority of playing task is higher than the priority of the jth information playing task, and the value range of j meets N >=j >=2, and N is letter
Cease the quantity of playing task.
As an embodiment, adduction and money indicated by the 1st information playing task that the jth ties up resource
The quantity in source is corresponding；Or, the adduction that the jth ties up resource is greater than the number of resource indicated by the 1st information playing task
The product of amount and preset ratio.
As an embodiment, the allocation unit 45 is also used to be more than or equal to the information when the quantity of inventory resource
When the adduction of the quantity of resource indicated by playing task, from high to low suitable of the priority based on the information playing task
Sequence distributes the resource of the inventory for the information playing task.
As an embodiment, as illustrated in fig. 4 c, the third determination unit 43, comprising:
Second determining module 431, for determining third parameter based on factor I and first parameter, described
Graph One factor characterizes first parameter specific gravity shared in the priority of the information playing task；
Third determining module 432, for determining the 4th parameter based on factor Ⅱ and second parameter, described
Two-factor characterizes second parameter specific gravity shared in the priority of the information playing task；
4th determining module 433, for determining that the information plays based on the third parameter and the 4th parameter
The priority of task, wherein the factor I is greater than the factor Ⅱ.
As an embodiment, as shown in figure 4d, it is based on Fig. 4 a, the information processing unit further include:
4th determination unit 46, for being based on following before first determination unit 42 determines first parameter
At least one information determines the priority of the information dispensing side:
The unit of historical information playing task is put into；
The quantity in the region of historical information playing task covering；
The playback volume of historical information playing task；
The unit of pending information playing task is put into.
In practical application, each unit in information processing unit can be by microprocessor or logic programmable gate array (FPGA)
It realizes；
Example IV
The present embodiment records a kind of computer storage medium, and it is executable that computer is stored in the computer storage medium
Instruction, the computer executable instructions are for executing information processing method shown in Fig. 1, Fig. 2 or Fig. 3 a.
Embodiment five
The present embodiment combination practical application scene is illustrated information processing method and device.
For one application scenarios of information processing unit as shown in 5a, information processing unit is set to information playing task service
In device, information playing task server obtains information playing task (such as publicity orders), determines each information playing task pair
The priority answered；Priority based on identified different information playing tasks is the resource that information playing task distributes inventory；
Information Play Server, come execution information playing task, plays letter using the resource that information playing task is distributed on the client
Cease information (such as advertisement) indicated by playing task.
The realization of above-mentioned scene is described in detail below, as shown in Figure 5, comprising the following steps:
Step 501, information playing task server obtains information playing task.
Information playing task server can obtain information playing task by way of human-computer interaction.
Step 502, it determines the priority of information dispensing side and information dispensing side is corresponding ties up ratio.
Information playing task may include at least one following information: information source to be played (such as information can be used
Initial data or read message address to be played), the target play area of information to be played (such as can using province or
The form of map grid describes)；In the playback volume (can be measured using exposure frequency) of target play area broadcast information；
Information playing task server can the following information based on the historical information playing task of information dispensing side at least
One of determine the priority of the information side of dispensinging: the unit of historical information playing task is put into (such as to be ordered for the advertisement of completion
The investment amount of every 1000 exposure frequencies is directed in list)；The quantity in the region of historical information playing task covering (can use
The form of province or map grid characterization)；The unit investment of pending information playing task is (such as in the publicity orders assigned
In be directed to 1000 exposure frequencies investment amount)；(such as the corresponding advertisement of order is completed in the playback volume of history playing task
Total exposure frequency).
The priority of information dispensing side characterizes the significance level of information dispensing side, and in practical application, information above can be with
Different weighted values is distributed, such as the quantity of overlay area can distribute weight limit value, to guarantee the high letter of resource utilization
It is opposite with higher priority to cease dispensing side；
Information playing task server is also that the information dispensing side setting of different priorities ties up ratio, and the ratio of tying up can be with
With priority negative correlation, i.e. the priority of information dispensing side is lower, then the corresponding ratio that ties up is bigger, if information dispensing side A, B,
The priority of C successively reduces, then can correspond to A, B, C distribution and tie up ratio and correspond to 10%, 20%, 30%；It needs exist for
Illustrate, the information dispensing side (corresponding core customer) of highest priority can be not provided with tying up ratio, for example, when existing
Some information dispensing sides are the priority of A, B, C when successively reducing, can correspond to A, B, C distribution tie up ratio correspond to 0,
20%, 30%, namely preferentially meet the resource requirement of information dispensing side A；A, the ratio that ties up of B, C can also be according to practical businesses
Situation carries out dynamic adjustment.
Step 503, the priority of information playing task is determined.
Shown in the calculation formula such as formula (1) of the priority of information playing task (corresponding priority):
Priority=custom_level*1000000-price*1 (1)
Wherein, the priority of the information dispensing side of custom_level, 1000 corresponding factor Is, price are information throwing
Policy is put to the unit investment (such as can use and be divided into unit) of information playing task, 1 corresponding factor Ⅱ, it can be seen that
The priority of information playing task depend primarily on information dispensing side priority (namely client priority level (PRI) weight greater than price weigh
Weight)；In such manner, it is possible to which guaranteeing is preferably the information playing task distribution inventory resource from the high information dispensing side of priority；?
In formula (1), the priority of information playing task and the value of priority are negatively correlated, i.e. the value of priority is smaller, and information is broadcast
The priority for letting alone business is higher；Correspondingly, the value of custom_level and the priority of information dispensing side are negatively correlated, i.e.,
The value of custom_level is smaller, then the priority of information dispensing side is higher.
Shown in another calculation formula such as formula (2) of the priority of information playing task (corresponding priority):
Priority=custom_level*1000000+price*1 (2)
Wherein, the priority of the information dispensing side of custom_level, 1000 corresponding factor Is, price are information throwing
Policy is put to the unit investment (such as can use and be divided into unit) of information playing task, 1 corresponding factor Ⅱ, it can be seen that
The priority of information playing task depend primarily on information dispensing side priority (namely client priority level (PRI) weight greater than price weigh
Weight)；In such manner, it is possible to which guaranteeing is preferably the information playing task distribution inventory resource from the high information dispensing side of priority；?
In formula (2), the priority of information playing task and the value of priority are positively correlated, i.e. the value of priority is bigger, and information is broadcast
The priority for letting alone business is higher；Correspondingly, the value of custom_level and the priority of information dispensing side are positively correlated, i.e.,
The value of custom_level is bigger, then the priority of information dispensing side is higher.
Step 504, it detects and distributes inventory resource.
Resource required for calculating execution information playing task according to information playing task；
In example one, if inventory resource is 1000 thousand exposures, has to correspond at present and carry out self-information dispensing side A, B, C tri-
A information playing task, the corresponding ratio that ties up of A, B, C is respectively 10%, 20%, 30%.
If the instruction of C information playing task needs 500 thousand exposures, current residual inventory is 500 thousand exposures, can be divided
500 thousand exposures of dispensing C information playing task, remaining inventory resource are 500 thousand exposures；
If the instruction of B information playing task needs 500 thousand exposures, current residual inventory resource is 500,000 exposures, can
500 thousand exposures of B information playing task are distributed to, remaining inventory resource number is 0.
If the instruction of A information playing task needs 250 thousand exposures, current residual inventory resource number is 0, but because A
Priority ratio B, C high, so A can tie up the resource of B information playing task and C information playing task, A information playing task
The resource that can be tied up is 500*0.2+500*0.3, last resource allocation conditions are as follows: A information playing task distributes to obtain 250
Thousand exposures, B information playing task distribute to obtain 400 thousand exposures, and C information playing task distributes to obtain 350 thousand exposures
Light；To preferentially meet the needs of A information playing task；The resource allocation conditions of example one are as shown in Figure 6.
In example two, if inventory resource is 1000 thousand exposures, has to correspond at present and carry out self-information dispensing side A, B, C tri-
A information playing task, the corresponding ratio that ties up of A, B, C is respectively 10%, 20%, 30%.
If the instruction of C information playing task needs 500 thousand exposures, current residual inventory is 500 thousand exposures, can be divided
500 thousand exposures of dispensing C information playing task, remaining inventory resource are 500 thousand exposures；
If the instruction of B information playing task needs 500 thousand exposures, current residual inventory resource is 500,000 exposures, can
500 thousand exposures of B information playing task are distributed to, remaining inventory resource number is 0.
If the instruction of A information playing task needs 500 thousand exposures, current residual inventory resource number is 0, but because A
Priority ratio B, C high, so A can tie up the resource of B information playing task and C information playing task, A information playing task
The resource that can be tied up is 250 (500*0.2+500*0.3) a thousand times exposure, A information playing task can exist generate 250 thousand times
The resource gap of exposure；It is set as the information dispensing side (corresponding core customer) that A is highest priority, needs preferentially to meet A information
The resource requirement of playing task, then can dynamically adjust B information playing task, C information playing task ties up ratio, thus full
The resource requirement of sufficient A information playing task, such as the ratio that ties up of adjustable B, C are 50%, final A information playing task
It can distribute to obtain 500 thousand exposures；The resource allocation conditions of example two are as shown in Figure 7.
Step 505, the information for distributing resource is sent to information Play Server by information playing task server.
Step 506, information Play Server execution information playing task, with broadcast information on the client.
In conclusion in the above embodiment of the present invention, sequence based on priority from high to low, for information playing task point
Resource with inventory, since the high information playing task of priority is higher than the low information of priority to region-wide resource utilization
Playing task so as to make region-wide resource utilization reach preset value in the long term in the long term, and then promotes information
The effect of propagation, while reducing the operation cost of information propagation.
Those of ordinary skill in the art will appreciate that: realize that all or part of the steps of above method embodiment can pass through
The relevant hardware of program instruction is completed, and program above-mentioned can be stored in a computer readable storage medium, the program
When being executed, step including the steps of the foregoing method embodiments is executed；And storage medium above-mentioned include: movable storage device, it is random
Access memory (RAM, Random Access Memory), read-only memory (ROM, Read-Only Memory), magnetic disk or
The various media that can store program code such as person's CD.
If alternatively, the above-mentioned integrated unit of the present invention is realized in the form of software function module and as independent product
When selling or using, it also can store in a computer readable storage medium.Based on this understanding, the present invention is implemented
The technical solution of example substantially in other words can be embodied in the form of software products the part that the relevant technologies contribute,
The computer software product is stored in a storage medium, including some instructions are used so that computer equipment (can be with
It is personal computer, server or network equipment etc.) execute all or part of each embodiment the method for the present invention.
And storage medium above-mentioned includes: that movable storage device, RAM, ROM, magnetic or disk etc. are various can store program code
Medium.
The above description is merely a specific embodiment, but scope of protection of the present invention is not limited thereto, any
Those familiar with the art in the technical scope disclosed by the present invention, can easily think of the change or the replacement, and should all contain
Lid is within protection scope of the present invention.Therefore, protection scope of the present invention should be based on the protection scope of the described claims.
Claims (12)
1. a kind of information processing method, which is characterized in that the described method includes:
Pending information playing task is obtained from least two information dispensing sides；
Based on corresponding the first parameter for determining the information playing task of priority of the information dispensing side, wherein difference letter
The priority for ceasing dispensing side is different；
Policy is launched based on the information to put into the unit of the information playing task, determines that the information playing task is corresponding
The second parameter, second parameter is for the investment of unit described in quantization signifying；
The priority of the information playing task is determined based on first parameter and second parameter, wherein from not
It is different with the priority of the information playing task of information dispensing side；
Based on the information of the resource of the priority and inventory of identified different information playing tasks, played for the information
Task distributes the resource of the inventory, and the resource of the inventory is to play information indicated by the information playing task；
The priority that the information playing task is determined based on the first parameter and second parameter, comprising:
Third parameter is determined based on factor I and first parameter, and the factor I characterizes first parameter and exists
Shared specific gravity in the priority of the information playing task；
The 4th parameter is determined based on factor Ⅱ and second parameter, and the factor Ⅱ characterizes second parameter and exists
Shared specific gravity in the priority of the information playing task；
The priority of the information playing task is determined based on the third parameter and the 4th parameter, wherein described
Graph One factor is greater than the factor Ⅱ.
2. the method as described in claim 1, which is characterized in that described based on the preferential of identified different information playing tasks
Grade and inventory resource information distribute the resource of the inventory for the information playing task, comprising:
When adduction of the quantity of the resource of the inventory less than the quantity of resource indicated by the information playing task, it is based on
The priority of the priority of the information playing task and the information playing task is corresponding to tie up ratio, is the letter
Breath playing task distributes the resource of the inventory；Wherein,
The ratio that ties up is that resource indicated by the information playing task supports the ratio being contracted by.
3. method according to claim 2, which is characterized in that the priority based on the information playing task and
The priority of the information playing task is corresponding to tie up ratio, and the resource of the inventory is distributed for the information playing task,
Include:
It determines that jth ties up ratio and supports to distribute to the maximum quantity of the resource of jth information playing task, determines that jth ties up money
Source, it is corresponding with the priority of jth information playing task that the jth ties up ratio；
The jth is tied up into resource allocation to the 1st information playing task；
Wherein, the priority of the 1st information playing task is higher than the priority of the jth information playing task, the value of j
Range meets N >=j >=2, and N is the quantity of information playing task.
4. method as claimed in claim 3, which is characterized in that
The adduction that the jth ties up resource is corresponding with the quantity of resource indicated by the 1st information playing task；Or,
The adduction that the jth ties up resource is greater than the quantity and preset ratio of resource indicated by the 1st information playing task
Product.
5. the method as described in claim 1, which is characterized in that based on identified different information playing tasks priority,
And inventory resource information, the resource of the inventory is distributed for the information playing task, comprising:
When adduction of the quantity of the resource of the inventory more than or equal to the quantity of resource indicated by the information playing task,
The sequence of priority based on the information playing task from high to low distributes the inventory for the information playing task
Resource.
6. such as method described in any one of claim 1 to 5, which is characterized in that the priority pair based on the information dispensing side
Before the first parameter that should determine the information playing task, the method also includes:
The priority of the information dispensing side is determined based at least one following information and corresponding weight factor:
The unit of historical information playing task is put into；
The quantity in the region of historical information playing task covering；
The playback volume of historical information playing task；
The unit of pending information playing task is put into.
7. a kind of information processing unit, which is characterized in that the information processing unit includes:
Acquiring unit, for obtaining pending information playing task from least two information dispensing sides；
First determination unit, first for the corresponding determining information playing task of the priority based on the information dispensing side
Parameter, wherein the priority of different information dispensing sides is different；
Second determination unit puts into the unit of the information playing task for launching policy based on the information, determines institute
Corresponding second parameter of information playing task is stated, second parameter is for the investment of unit described in quantization signifying；
Third determination unit, for determining the information playing task based on first parameter and second parameter
Priority, wherein the priority of the information playing task from different information dispensing sides is different；
Allocation unit, the information of the resource of the priority and inventory for different information playing tasks based on the determination,
The resource of the inventory is distributed for the information playing task, the resource of the inventory is to play the information playing task institute
The information of instruction；
The third determination unit includes:
Second determining module, for determining third parameter, the factor I table based on factor I and first parameter
Levy first parameter specific gravity shared in the priority of the information playing task；
Third determining module, for determining the 4th parameter, the factor Ⅱ table based on factor Ⅱ and second parameter
Levy second parameter specific gravity shared in the priority of the information playing task；
4th determining module, for determining the information playing task based on the third parameter and the 4th parameter
Priority, wherein the factor I is greater than the factor Ⅱ.
8. information processing unit as claimed in claim 7, which is characterized in that
The allocation unit is also used to be less than the quantity of resource indicated by the information playing task when the quantity of inventory resource
Adduction when, the priority of priority and the information playing task based on the information playing task is corresponding to be tied up
Ratio distributes the resource of the inventory for the information playing task；
Wherein, the ratio that ties up is that resource indicated by the information playing task supports the ratio being contracted by.
9. information processing unit as claimed in claim 8, which is characterized in that the allocation unit includes:
First determining module, for determining that jth ties up the maximum number of ratio with the resource for supporting to distribute to jth information playing task
Amount, determines that jth ties up resource, it is corresponding with the priority of jth information playing task that the jth ties up ratio；
Distribution module, for the jth to be tied up resource allocation to the 1st information playing task；Wherein, the 1st information plays
The priority of task is higher than the priority of the jth information playing task, and the value range of j meets N >=j >=2, and N broadcasts for information
Let alone the quantity of business.
10. information processing unit as claimed in claim 9, which is characterized in that
The adduction that the jth ties up resource is corresponding with the quantity of resource indicated by the 1st information playing task；Or,
The adduction that the jth ties up resource is greater than the quantity and preset ratio of resource indicated by the 1st information playing task
Product.
11. information processing unit as claimed in claim 7, which is characterized in that
The allocation unit is also used to be more than or equal to resource indicated by the information playing task when the quantity of inventory resource
When the adduction of quantity, the sequence of the priority based on the information playing task from high to low, for the information playing task point
Resource with the inventory.
12. such as the described in any item information processing units of claim 7 to 11, which is characterized in that the information processing unit is also
Include:
4th determination unit, for being based on following information at least before first determination unit determines first parameter
One of and corresponding weight factor determine the priority of the information dispensing side:
The unit of historical information playing task is put into；
The quantity in the region of historical information playing task covering；
The playback volume of historical information playing task；
The unit of pending information playing task is put into.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410563615.5A CN105592333B (en) | 2014-10-21 | 2014-10-21 | Information processing method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410563615.5A CN105592333B (en) | 2014-10-21 | 2014-10-21 | Information processing method and device |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN105592333A CN105592333A (en) | 2016-05-18 |
| CN105592333B true CN105592333B (en) | 2019-09-13 |
Family
ID=55931501
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201410563615.5A Active CN105592333B (en) | 2014-10-21 | 2014-10-21 | Information processing method and device |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN105592333B (en) |
Families Citing this family (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109168009B (en) * | 2018-08-03 | 2021-11-02 | 北京密境和风科技有限公司 | Flow distribution method and device, electronic equipment and computer readable storage medium |
| CN110738516A (en) * | 2019-09-17 | 2020-01-31 | Oppo广东移动通信有限公司 | data processing method, device, equipment and storage medium |
| CN110688210B (en) * | 2019-09-17 | 2023-08-22 | Oppo广东移动通信有限公司 | Task priority determining method and device |
| CN110728535A (en) * | 2019-09-17 | 2020-01-24 | Oppo广东移动通信有限公司 | Information processing method, hourglass system, subsystem and scheduling system |
| CN110740180B (en) * | 2019-10-17 | 2022-03-04 | 北京奇艺世纪科技有限公司 | Multimedia resource scheduling method and device and scheduling server |
Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101364928A (en) * | 2007-08-06 | 2009-02-11 | 曹炜斌 | Method and system enhancing network information resource distribution |
| CN101582149A (en) * | 2009-04-30 | 2009-11-18 | 腾讯科技（北京）有限公司 | Online advertising release method, system and online advertising generation device |
| CN102136118A (en) * | 2010-11-12 | 2011-07-27 | 华为软件技术有限公司 | Advertisement order booking method, advertisement delivering method and system |
| US8386315B1 (en) * | 2001-05-30 | 2013-02-26 | Carl Meyer | Yield management system and method for advertising inventory |
| CN103595749A (en) * | 2012-08-16 | 2014-02-19 | 亿赞普(北京)科技有限公司 | Internet advertisement scheduling method and device, internet advertisement system |
| CN103714474A (en) * | 2012-10-08 | 2014-04-09 | 阿里巴巴集团控股有限公司 | Promotion information distribution method and information server |
Family Cites Families (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2003056829A1 (en) * | 2001-12-25 | 2003-07-10 | Dentsu Inc. | Information distribution system and method, program realizing the method, and information medium concerning the program |
-
2014
- 2014-10-21 CN CN201410563615.5A patent/CN105592333B/en active Active
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US8386315B1 (en) * | 2001-05-30 | 2013-02-26 | Carl Meyer | Yield management system and method for advertising inventory |
| CN101364928A (en) * | 2007-08-06 | 2009-02-11 | 曹炜斌 | Method and system enhancing network information resource distribution |
| CN101582149A (en) * | 2009-04-30 | 2009-11-18 | 腾讯科技（北京）有限公司 | Online advertising release method, system and online advertising generation device |
| CN102136118A (en) * | 2010-11-12 | 2011-07-27 | 华为软件技术有限公司 | Advertisement order booking method, advertisement delivering method and system |
| CN103595749A (en) * | 2012-08-16 | 2014-02-19 | 亿赞普(北京)科技有限公司 | Internet advertisement scheduling method and device, internet advertisement system |
| CN103714474A (en) * | 2012-10-08 | 2014-04-09 | 阿里巴巴集团控股有限公司 | Promotion information distribution method and information server |
Also Published As
| Publication number | Publication date |
|---|---|
| CN105592333A (en) | 2016-05-18 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN105592333B (en) | Information processing method and device | |
| CN102572557B (en) | Current device location advertisement distribution method and system | |
| CN109905723B (en) | Anchor recommendation method, server and readable storage medium | |
| CN105190558B (en) | For creating the method and system of logical resource | |
| TW201737196A (en) | Method, apparatus, and system for scheduling logistic resources | |
| CN108009028A (en) | Message treatment method, device, equipment and computer-readable recording medium | |
| JP2015133133A5 (en) | ||
| CA2758805A1 (en) | Digital creative interaction system | |
| CN109121185A (en) | The selection method and device, computer readable storage medium of network slice subnet | |
| CN108933743A (en) | A kind of method for allocating network flow and device based on DSP | |
| CN108520329B (en) | Accurate automatic allocation method and device for second-hand house clients based on broker portrait | |
| CN107480910A (en) | Task allocating method and system based on address information | |
| CN106209731B (en) | Session service processing method and device | |
| CN110289971A (en) | Shared service management method and system | |
| CN109377273B (en) | Advertisement putting method and device and computer readable storage medium | |
| CN108009809B (en) | Electronic red packet issuing method and device based on position and time | |
| CN103533397B (en) | Program content delivery method and device | |
| CN110096352A (en) | Process management method, device and computer readable storage medium | |
| CN110351575A (en) | A kind of processing method and relevant device of virtual pet | |
| CN102333248A (en) | Realizing method and system for dynamic distribution management platform service address | |
| CN106982185A (en) | A kind of play system based on intelligent terminal | |
| CN115604263A (en) | Resource scheduling method and device, electronic equipment and storage medium | |
| CN105933410A (en) | Multimedia content providing method and device | |
| CN106411782B (en) | A kind of bandwidth compensation method and device | |
| CN111415023B (en) | Multimedia information delivery method and device and electronic equipment |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |