CN110728535A

CN110728535A - Information processing method, hourglass system, subsystem and scheduling system

Info

Publication number: CN110728535A
Application number: CN201910874322.1A
Authority: CN
Inventors: 覃敬康
Original assignee: Guangdong Oppo Mobile Telecommunications Corp Ltd
Current assignee: Guangdong Oppo Mobile Telecommunications Corp Ltd
Priority date: 2019-09-17
Filing date: 2019-09-17
Publication date: 2020-01-24

Abstract

The invention discloses an information processing method, an hourglass system, a subsystem, a scheduling system, a server and a storage medium. The method comprises the following steps: the hourglass system determines a strategy task and at least two resource positions for the strategy task to carry out resource delivery; the hourglass system determines the priority of the strategy task; wherein, after the hourglass system determines the priority of the strategic task, the method further comprises at least one of: the hourglass system sends the strategy tasks and the corresponding priorities to a scheduling system; the hourglass system divides the strategy task into subtasks of each subsystem in at least one subsystem; and sending the subtasks of each subsystem to the corresponding subsystem.

Description

Information processing method, hourglass system, subsystem and scheduling system

Technical Field

The invention relates to the technical field of internet, in particular to an information processing method, an hourglass system, a subsystem, a scheduling system, a server and a storage medium.

Background

With the growing growth of internet user groups, fine operation oriented to different user groups becomes an important development direction of internet operation, resource releasing is a key link in fine operation, more related technologies are different advertisement resources released according to different users, fewer resource application and allocation modes are involved in adopting strategy tasks, and the releasing mode is single, so that fine operation cannot be provided.

Disclosure of Invention

In view of the above, embodiments of the present invention provide an information processing method, an hourglass system, a subsystem, a scheduling system, a server, and a storage medium.

The technical scheme of the embodiment of the invention is realized as follows:

the embodiment of the invention provides an information processing method, which comprises the following steps:

the hourglass system determines a strategy task and at least two resource positions for the strategy task to carry out resource delivery;

the hourglass system determines the priority of the strategy task;

wherein, after the hourglass system determines the priority of the strategic task, the method further comprises at least one of:

the hourglass system sends the strategy tasks and the corresponding priorities to a scheduling system; the scheduling system is used for determining the delivered strategy tasks based on the priority of the strategy tasks;

the hourglass system divides the strategy task into subtasks of each subsystem in at least one subsystem; and sending the subtasks of each subsystem to the corresponding subsystem.

In the foregoing solution, when the hourglass system determines the priority of the policy task, the method further includes:

the hourglass system determines parameter information of the strategy task; wherein the parameter information of the policy task includes at least one of: the method comprises the steps of putting time period, material style, strategy purpose and user label;

and the hourglass system calculates the priority of the strategy task based on the parameter information of the strategy task, and determines the priority of the strategy task.

In the above scheme, the hourglass system performs priority calculation on the policy task based on the parameter information of the policy task, and determines the priority of the policy task, including:

the hourglass system determines the strategy tasks within a target throwing time period based on the throwing time period of the strategy tasks;

the hourglass system carries out priority calculation on the strategy tasks within a target putting time period, and the priority of the strategy tasks is determined.

In the above scheme, the method further comprises:

the hourglass system sets the incidence relation of strategy tasks; the association relationship of the policy task is an association relationship among the policy task, at least two resource bits configured for the policy task, and resource contents corresponding to the at least two resource bits.

In the above scheme, the method further comprises:

the hourglass system receives a task receiving request sent by at least one subsystem;

the hourglass system transmits the priority of the strategy task corresponding to the at least one subtask, the user label and the corresponding resource content to the at least one subsystem based on the request of receiving the task from the at least one subsystem.

the subsystem receives at least one subtask sent by the hourglass system; each subtask in the at least one subtask corresponds to a policy task; the strategy task is configured with at least two resource positions for resource delivery; the subtask is one of at least one subtask obtained by dividing the strategy task into at least one subsystem by the hourglass system;

and the subsystem carries out subtask delivery on the resource bit according to the scheduling sequence of at least one subtask corresponding to the resource bit.

In the above scheme, the method further comprises:

the subsystem sends a request for receiving a task to the hourglass system;

and the subsystem receives the priority, the user label and the corresponding resource content of the strategy task corresponding to the at least one subtask sent by the hourglass system.

In the above scheme, the method further comprises:

the subsystem detects and obtains user behavior data;

the subsystem reports the user behavior data and the incidence relation of the corresponding strategy task;

the association relationship of the policy task is an association relationship among the policy task, at least two resource bits configured for the policy task, and resource contents corresponding to the at least two resource bits.

In the above scheme, the method further comprises:

and the subsystem receives a scheduling sequence which is sent by a scheduling system and puts the strategy task on the resource position.

the scheduling system receives the strategy tasks sent by the hourglass system and the priorities corresponding to the strategy tasks;

the scheduling system determines a first priority of the strategy task according to the priority of the strategy task;

and the scheduling system determines a scheduling sequence for delivering the strategy tasks on the resource positions according to the first priority.

In the above scheme, the method further comprises:

the scheduling system receives a strategy task which is sent by the hourglass system, corresponds to a target resource position and has a delivery time period within a preset time period;

and the scheduling system selects the strategy tasks with the delivery time periods within a scheduling period from the received strategy tasks with the delivery time periods within the preset time periods.

In the foregoing solution, the determining the first priority of the policy task includes:

the scheduling system selects a first strategy task meeting a preset condition from the strategy tasks;

reordering the scheduling sequence of other strategy tasks except the first strategy task in the strategy tasks according to the preset priority;

reordering the scheduling sequence of the first strategy task in the strategy tasks according to the release time period;

and setting the reordered scheduling sequence of the first strategy task behind the reordered scheduling sequences of the other strategy tasks to obtain a first priority of the strategy tasks.

In the above scheme, the method further comprises:

and the scheduling system sends a scheduling sequence for releasing the strategy tasks on the resource location to the subsystem.

An embodiment of the present invention provides an hourglass system, including:

the task configuration unit is used for determining the strategy task and at least two resource positions for the strategy task to carry out resource delivery;

the priority dividing unit is used for determining the priority of the strategy task;

wherein the system further comprises:

the task sending unit is used for sending the strategy task and the corresponding priority to the scheduling system; the scheduling system is used for determining the delivered strategy tasks based on the priority of the strategy tasks;

the task dividing unit is used for dividing the strategy task into subtasks of each subsystem in at least one subsystem; and sending the subtasks of each subsystem to the corresponding subsystem.

An embodiment of the present invention provides a subsystem, including:

the subtask receiving unit is used for receiving at least one subtask sent by the hourglass system; each subtask in the at least one subtask corresponds to a policy task; the strategy task is configured with at least two resource positions for resource delivery; the subtask is one of at least one subtask obtained by dividing the strategy task into at least one subsystem by the hourglass system;

and the subtask releasing unit is used for releasing the subtasks on the resource positions according to the scheduling sequence of at least one subtask corresponding to the resource positions.

An embodiment of the present invention provides a scheduling system, including:

the task receiving unit is used for receiving the strategy tasks sent by the hourglass system and the priorities corresponding to the strategy tasks;

the processing unit is used for determining the first priority of the strategy task according to the priority of the strategy task; and determining the scheduling sequence of releasing the strategy tasks on the resource positions according to the first priority.

An embodiment of the present invention further provides a server, including: a processor and a memory for storing a computer program capable of running on the processor,

wherein the processor is configured to execute the steps of any of the above-mentioned information processing methods when running the computer program.

An embodiment of the present invention further provides a storage medium, on which a computer program is stored, where the computer program is executed by a processor to implement the steps of any one of the information processing methods.

In the embodiment of the invention, the strategy task is determined by the hourglass system, the resource position and the priority corresponding to the strategy task are determined, the strategy task is launched by the scheduling system based on the priority of the strategy task, and/or subtasks obtained by dividing the strategy task are launched in the subsystem based on the priority of the strategy task. Through the system architecture, resources are applied and distributed in a task mode, richer releasing strategies are provided, and combined strategy tasks can be released, so that a fine operation mode is provided, and the effect of task releasing is improved.

Drawings

Fig. 1 is a first schematic flow chart illustrating an implementation of an information processing method according to an embodiment of the present invention;

fig. 2 is a schematic diagram of an implementation flow of an information processing method according to an embodiment of the present invention;

fig. 3 is a schematic flow chart illustrating an implementation of the information processing method according to the embodiment of the present invention;

fig. 4 is a schematic flow chart illustrating an implementation of a configuration method for a policy task according to an embodiment of the present invention;

fig. 5 is a first flowchart illustrating an implementation of a priority determination method according to an embodiment of the present invention;

fig. 6 is a schematic flow chart of a second implementation of the priority determination method according to the embodiment of the present invention;

FIG. 7 is a schematic diagram illustrating a process flow of dividing and transmitting subtasks to a subsystem according to an embodiment of the present invention;

FIG. 8 is a flow chart illustrating a process of receiving a subtask by a subsystem according to an embodiment of the present invention;

fig. 9 is a schematic processing flow diagram of task placement performed by the subsystem according to the embodiment of the present invention;

FIG. 10 is a schematic view of a behavior monitoring process according to an embodiment of the present invention;

FIG. 11 is a schematic process flow diagram according to an embodiment of the present invention;

fig. 12 is a schematic flow chart illustrating policy task selection performed by the scheduling system according to the embodiment of the present invention;

fig. 13 is a schematic flowchart illustrating a priority processing performed by the scheduling system according to an embodiment of the present invention;

FIG. 14 is a schematic diagram of the components of an hourglass system according to an embodiment of the present invention;

FIG. 15 is a schematic diagram of a subsystem configuration according to an embodiment of the present invention;

FIG. 16 is a schematic diagram of a scheduling system according to an embodiment of the present invention;

fig. 17 is a schematic diagram of a hardware composition structure of a server according to an embodiment of the present invention.

Detailed Description

In the following description, for purposes of explanation and not limitation, specific details are set forth, such as particular system structures, techniques, etc. in order to provide a thorough understanding of the embodiments of the invention. It will be apparent, however, to one skilled in the art that the present invention may be practiced in other embodiments that depart from these specific details. In other instances, detailed descriptions of well-known systems, devices, and methods are omitted so as not to obscure the description of the present invention with unnecessary detail.

The technical means described in the embodiments of the present invention may be arbitrarily combined without conflict.

To better illustrate the embodiments of the present invention, the following definitions of related art terms are provided in the embodiments:

resource bit: provided by an Application (APP), website, internet online platform, or other channel, the types of resource slots include, but are not limited to: the exposure type resource position and the touch type resource position, for example, the exposure type resource position may be a start page or a flash screen page of APP, a banner advertisement position or a screen insertion advertisement position of a webpage, etc., and the touch type resource position may be a notice or a push message, a short message, etc. of an online platform.

Resource releasing: the method is characterized in that popularization information related to internet products such as games, websites and platforms is displayed on resource positions as resource content in a set time for a set user group, and the display form of the resource content includes but is not limited to pictures, characters, audio or videos.

Resource delivery data: the resource delivery data is data capable of representing a resource delivery effect, and in practical application, the resource delivery data can be data related to user behaviors generated after resource delivery is performed on a resource position. For an exposed resource bit, the resource placement data includes, but is not limited to, the number of exposures of the resource content, the number of clicks, the number of users or electronic devices that install the corresponding internet product after clicking, or the number of users or electronic devices that participate in the corresponding online activity after clicking; for reach-type resource slots, the resource placement data includes, but is not limited to, the number of messages that have sent the resource content, the number of message reads, the number of users or electronic devices that have installed the corresponding internet product after the message read, or the number of users or electronic devices that have engaged in the corresponding online activity after the message read.

Resource scheduling system: and the scheduling unit is used for scheduling the resources released by the strategy tasks on the resource positions according to the idle time period in which the resource positions can be used for resource release, the release time period in which each strategy task applies for resource release on the resource positions, and the release priority between the strategy tasks applying for the same resource position. For example, for a banner ad slot of a web page, the time period of delivery for policy task a application is 8 am to 12 pm of each day, and the time period of delivery for policy task B application is 12 pm to 6 pm of each day, then the resource scheduling system arranges that the resource slot shows the resources delivered for policy task a from 8 am to 12 pm of each day, and shows the resources delivered for policy task B from 12 pm to 6 pm of each day. For another example, for the banner ad slot, both policy task a and policy task B apply for a release time period from 8 am to 12 pm every day, but the release priority corresponding to policy task a is higher than the release priority corresponding to policy task B, and the resource scheduling system arranges the resource slot to display the resources released by policy task a from 8 am to 12 pm every day.

And (3) policy task: the method is used for operating the internet products such as games, websites and platforms based on the set operation strategy. Based on the set operation strategy, one strategy task at least carries out resource delivery on two resource positions, and the resource positions for carrying out resource delivery can be provided by the same channel or different channels. For example, a policy task is used to operate an online game for the purposes of: populating the game to the potential user; improving the liveness of the existing users on the game to retain the existing users; the lost user of the game is recovered. For the strategy task, the resource can be released on the corresponding resource positions through the channels of the online platform of the game, the portal site related to the game content, the short message and the like, which are respectively oriented to different user groups, so as to realize the operation purpose, and the resource releasing mode adopted for realizing the operation purpose is the operation strategy of the strategy task.

The present invention will be described in further detail with reference to the accompanying drawings and specific embodiments.

Fig. 1 shows a flow of implementing the information processing method according to an embodiment of the present invention, and in the embodiment of the present invention, an execution subject of the information processing method may be an electronic device such as a server.

S101: the hourglass system determines a strategy task and at least two resource positions for the strategy task to carry out resource delivery;

s102: the hourglass system determines the priority of the strategy task;

Correspondingly, the present embodiment provides an information processing method for a subsystem, as shown in fig. 2, the method includes:

s201: the subsystem receives at least one subtask sent by the hourglass system; each subtask in the at least one subtask corresponds to a policy task; the strategy task is configured with at least two resource positions for resource delivery; the subtask is one of at least one subtask obtained by dividing the strategy task into at least one subsystem by the hourglass system;

s202: and the subsystem carries out subtask delivery on the resource bit according to the scheduling sequence of at least one subtask corresponding to the resource bit.

Correspondingly, for the subsystem, the present embodiment further provides an information processing method, as shown in fig. 3, the method includes:

s301: the scheduling system receives the strategy tasks sent by the hourglass system and the priorities corresponding to the strategy tasks;

s302: the scheduling system determines a first priority of the strategy task according to the priority of the strategy task;

s303: and the scheduling system determines a scheduling sequence for delivering the strategy tasks on the resource positions according to the first priority.

In the embodiment of the invention, firstly, the hourglass system needs to determine the strategy task, and then the strategy task is configured.

Based on this, fig. 4 shows an implementation flow of the configuration method for the policy task provided by the embodiment of the present invention, including:

s401: the hourglass system configures at least two resource bits for a strategic task.

Here, the resource bits configured for the policy task may be located in the same channel, different resource bits in the same channel, or resource bits of different channels. In practical application, an operator initiates an application request for a resource position, the application request specifies the applied resource position and the resource release time, and if the applied resource position is in an idle state at the corresponding resource release time, the application request passes through, and the operator can perform further configuration operation on the resource position.

S402: the hourglass system prioritizes strategic tasks.

As shown in fig. 5, the process of prioritizing the policy tasks may include:

s501: the hourglass system determines parameter information of the strategy task; wherein the parameter information of the policy task includes at least one of: the method comprises the steps of putting time period, material style, strategy purpose and user label;

s502: and the hourglass system calculates the priority of the strategy task based on the parameter information of the strategy task, and determines the priority of the strategy task.

That is, when there are multiple policy tasks, the priorities corresponding to different policy tasks in the multiple policy tasks are determined according to the parameter information of the policy tasks.

The release time period may be understood as a release time period set when applying for a policy task, for example, the release time period may be set on which days, the release may be performed on 7 consecutive days in a week, and the release time period may further include a release time period on each day. For example, the method may be repeatedly executed for 7 days for different release time periods in a day; the release time period in one day can be used as a parameter for determining the priority of the strategy task; the material styles can be characters, short messages, flashing screens, pictures and the like; the strategy purpose can be divided into obtaining new users or recovering lost clients and the like; the user tags may characterize user categories, such as new users, or attrition customers, etc.

Since different policy tasks may be configured with different delivery time periods, when performing the prioritization of the policy tasks, the policy tasks may be processed in combination with the corresponding delivery time periods, as shown in fig. 6, the method may include:

s601: the hourglass system determines the strategy tasks within a target throwing time period based on the throwing time period of the strategy tasks;

s602: the hourglass system carries out priority calculation on the strategy tasks within a target putting time period, and the priority of the strategy tasks is determined.

That is to say, whether the policy task enters the range in which priority calculation needs to be performed is determined according to the release time period of the policy task, for example, there are a plurality of policy tasks that have been applied currently, and the policy tasks all have corresponding release time periods, and a plurality of policy tasks that are applied for release in the following day can be determined when the first day is about to end, and priority calculation is performed on the selected plurality of policy tasks. It is also possible to determine whether there are multiple policy tasks applying for the time period for each current time period, and if so, perform priority calculation for the multiple policy tasks for the time period.

When determining the priority corresponding to the policy task based on the parameter information, different weights may be respectively assigned to the parameters included in the parameter information, the score obtained for each policy task is calculated based on a preset formula, and the priority is determined based on the score of each policy task.

For example, the user tags may be set to have a higher weight, so that for different user tags, priorities of different users may be determined, and then a policy task with a higher priority may be determined based on the priorities of the different users.

In addition, when determining the priority of the policy task, manual ranking may be combined, for example, the manual ranking may include: it may be supported that a human intervenes the priority of the policy task at least some time ahead (e.g., may be 24 hours).

Whether the manual intervention is before or after the algorithm ranking, the algorithm cannot change the absolute priority of the manual intervention; digital level adjustment can also be carried out, namely priority numbers of the strategy tasks are directly changed (positive integers are more than or equal to 1 and less than the number of the tasks on the day, the strategy tasks are directly inserted into corresponding priority positions after the change, and other strategy tasks between the two numbers descend or ascend in a sequential manner); or, the priority of a certain strategy task on the day can be immediately increased to the first level, the original priority is higher than the priority of the strategy task and is reduced by one level, and other strategy tasks are kept unchanged; the priority of a certain strategy task on the day can be immediately reduced to the lowest, the original priority is lower than the priority of the strategy task and is increased by one level, and other strategy tasks are kept unchanged; it is also possible to let a certain policy task exchange priority with an adjacent higher priority policy task or let a certain policy task exchange priority with an adjacent lower priority policy task.

In addition, the method for determining the priority can also be combined with the feedback situation on the basis of the above. For example, the priority of the policy task may be further adjusted for the number of times the advertisement is clicked after a certain type of policy task is placed, that is, after the advertisement is placed, or the number of downloads of the application corresponding to the advertisement. After a policy task with a lower priority is released, the number of clicks exceeds that of another policy task with a higher priority, and then the priority of the policy task with a lower priority can be increased to be higher than that of another policy task with a higher priority.

S403: the hourglass system sets the incidence relation of strategy tasks; the association relationship of the policy task is an association relationship among the policy task, at least two resource bits configured for the policy task, and resource contents corresponding to the at least two resource bits.

Here, when the hourglass system sets the association relationship of the policy task, the hourglass system may further perform material configuration for each resource of the policy task, specifically may be: and resource allocation of the strategy task on the allocated resource positions, wherein the content of the material is the resource content which needs to be displayed on the corresponding resource positions by the strategy task.

In addition to information characterizing the content of the asset, the material configuration also includes parameters characterizing the asset configuration. In practical application, the resource configuration parameters correspond to the types of the resource locations, for example, for an exposure type resource location, the corresponding resource configuration parameters include a resource delivery time period, a user tag and the like, where the user tag is used to implement resource directional delivery, that is, users with different user tags respectively see different resource contents on the same resource location; for the reach-type resource bit, the corresponding resource configuration parameters include push address, push time, etc., and the table indicates that the resource content is sent to the set push address through the corresponding channel at the set push time.

In practical application, content materials can be created in advance and stored in a content database, and when the material content of resources is configured for resource positions, corresponding materials are read from the material content database to configure the resource positions.

In this step, when the hourglass system sets the association relationship of the policy task, each resource location configured for the policy task, and the material of each resource may be associated with the same identifier. The same identification may be an identification of the policy task, i.e. an ID of the policy task.

That is to say, when creating a policy task, the policy task is initialized first, then a resource slot that needs to be launched by a resource is configured for the policy task, and a material of the resource that needs to be launched on the resource slot is configured, thereby completing creation of the policy task. Here, while creating the policy task, the resource locations configured for the policy task, and the materials of the resources launched by the policy task on these resource locations are associated by the same identifier (for example, ID of the policy task), so as to obtain the corresponding association relationship. Furthermore, based on the above association relationship, in the process of putting resources into the resource slot, the situation of resource putting belonging to the same policy task can be determined through the common identifier, and meanwhile, the corresponding policy task can be traced back upwards from the resource content through the common identifier.

Then, the division of the subtasks may be performed, as shown in fig. 7, which may include:

s701: the hourglass system receives a task receiving request sent by at least one subsystem;

s702: the hourglass system transmits the priority of the strategy task corresponding to the at least one subtask, the user label and the corresponding resource content to the at least one subsystem based on the request of receiving the task from the at least one subsystem.

Accordingly, the processing performed by the subsystem, as shown in fig. 8, may include:

s801: the subsystem sends a request for receiving a task to the hourglass system;

s802: and the subsystem receives the priority, the user label and the corresponding resource content of the strategy task corresponding to the at least one subtask sent by the hourglass system.

That is, the hourglass system communicates user tags, information about policy tasks including priorities, and corresponding resource content to the subsystems on a periodic basis.

In one example, the subsystem may determine a content schedule for each specific resource slot according to the received user tag, the related information of the policy task including the priority, and the content material of the corresponding resource, specifically, as shown in fig. 9, including:

s901: the subsystem determines the priority of delivering the at least one subtask on a resource location according to the priority of the strategy task corresponding to the at least one subtask sent by the hourglass system;

s902: and the subsystem determines a target subtask to be launched according to the priority of the at least one subtask, and launches the target subtask on the resource position based on the resource content corresponding to the target subtask.

For example, there is a policy task A and a policy task B within the same time period, the policy task A being operated to promote check-in bonus activity of the game platform, identified as "QDJF", and the policy task B being operated to promote new gaming equipment on-line with the game platform, identified as "YXZB". The subtask 1 of the strategy task A and the subtask 1 of the strategy task B are both corresponding resource releasing on a carousel advertisement space on the main surface of the game platform, but the resource contents of the strategy task A and the strategy task B correspondingly released on the carousel advertisement space are different, and the subtask 1 of the strategy task A is released preferentially on the advertisement space according to the priority of the strategy task A and the priority of the strategy task B.

In this embodiment, the subsystem may also perform tracking reporting on user behavior data in addition to performing scheduling delivery of subtasks, as shown in fig. 10, where the tracking reporting may include:

s1001: the subsystem detects and obtains user behavior data;

s1002: the subsystem reports the user behavior data and the incidence relation of the corresponding strategy task;

When the hourglass system creates the strategy task, the at least two resource positions configured for the strategy task and the resource contents corresponding to the at least two resource positions are configured with an association relationship, so that in the resource releasing process, the subsystem can determine the resource positions of the strategy task for resource releasing from the strategy task based on the association relationship and determine the resource configuration conditions of the strategy task on the resource positions.

Specifically, in the embodiment of the present invention, the subsystem may determine, according to the association, a subtask corresponding to a resource slot where the policy task is launched on the resource, and further, the subsystem may determine conditions of resource transformation and user behavior when the policy task is launched on multiple resource slots; the resource conversion can be understood as whether to convert a part of lost users into inherent users or whether to convert a part of new users into inherent users by delivering the subtasks of the strategy task; the user behavior may include direct closing, ignoring, or link clicking, for example, a subtask 1 of the policy task a is shown on a certain resource bit, some users directly close the policy task, some users may be interested in clicking the policy task, and then enter a corresponding page based on a link included in the displayed content, which may be used as user behavior for statistics.

Illustratively, a user accesses a page where a resource position is located within a subtask scheduling time, and at this time, the resource position displays corresponding resource content, so that the resource content is exposed in front of the user; after the user views the resource content displayed by the resource position, the user clicks the resource position to access the link corresponding to the resource content. Corresponding to the user behavior, the user behavior data to be counted may be: the number of exposures and the number of click times, wherein the number of exposures can be obtained by monitoring the number of times that the page where the resource bit is located is accessed, for example, the number of times that the page where the resource bit is located is accessed within the scheduling time is 100, and the corresponding number of exposures is 100; the number of clicks may be obtained by monitoring the number of times the resource slot is clicked within the scheduling time.

In addition, when the material of the resource contains the link, the number of the push addresses corresponding to the access source is determined by tracing the access source of the link, and the user behavior data to be counted corresponding to the user behavior may be: number of clicks on resource content. For example, a new game on-line notification is announced in a game platform, the new game on-line notification is also displayed through a flash screen page or a banner advertisement space, a download link of the new game is also displayed while the new game on-line notification is displayed, the number of clicks of the download link is counted by a background to be 10000, an announcement message page of the game platform from which 1000 access sources exist is determined by tracing the access sources of the link, and then the number of clicks generated by an announcement mode is 1000 correspondingly.

Therefore, the launching effect of the subtasks launched in each subsystem can be tracked through the incidence relation of the strategy tasks, and good reference information is provided for subsequent strategy optimization. Further, the operation system in the method provided by this embodiment may further adjust the operation policy according to the result of the statistical analysis. For example, if a certain resource bit may be subjected to fewer clicks, the priority of the resource bit may be reduced, and the user is preferentially recommended to use the resource bit with the higher priority; or, a certain user can be determined as a main user group according to the statistical analysis result of the user behavior, and then the analysis can be performed according to the characteristics and the historical data of the user group, so as to determine the strategy task for the user group, and determine the resource type and the style of the material for the user group.

In one example, based on the aforementioned hourglass system and the interaction between subsystems, described in connection with fig. 11, comprising:

step 1-2, a system for setting the hourglass system opens a policy task application for operators; the operation system determines that a single policy task can apply for releasing multiple resources to the same class of users;

step 3, the hourglass system carries out priority division on a plurality of strategy tasks applied for operation; for example, different policy tasks within the same time period may be prioritized according to a value evaluation formula;

step 4, the operation system respectively configures material contents for various resources in each strategy task;

step 5-6, the hourglass system associates the strategy tasks, the resources and the material content of the resources, sends a request for receiving the strategy tasks every week according to the subsystem, and arranges the strategy tasks according to the period and the resource types and sends the strategy tasks to the subsystem; specifically, the user tags, the strategy task information including the priority and the content materials of the corresponding resources can be transmitted to the subsystem by the setting system according to the period; the policy task, the resource, and the content of the material are associated, and may be all associated as a policy task ID, or may be an identifier that is obtained by uniformly associating an ID of the policy task, an ID of the resource, and an ID of the material, where the identifier may be equal to the ID of the policy task, or may be equal to other set numerical values.

Step 7, the subsystem determines the priority of the material in the resource position according to the priority of the strategy task corresponding to the content of the material, namely determines the priority of the subtask in the resource position; determining the content delivered to the user according to the priority division of the resources; finally, the resource conversion and the user behavior are counted and reported according to the ID pair of the associated strategy task;

for example, it may include: the subsystem determines a content schedule for each specific resource bit according to information data transmitted by a setting system; delivering corresponding contents to the user on the resource position according to the scheduling and the priority of the subtasks;

and 8-9, performing statistical analysis on user behaviors and resource conversion conditions according to the reported data to obtain the income contribution of the operation strategy, and optimizing the operation strategy by the operation system.

In another example, the solution provided by this embodiment further includes: the hourglass system sends the priority of the strategy task to a scheduling system; the scheduling system is used for determining the delivered strategy tasks based on the priority of the strategy tasks;

correspondingly, the scheduling system receives the strategy tasks sent by the hourglass system and the corresponding priorities of the strategy tasks; the scheduling system determines a first priority of the strategy task according to the priority of the strategy task; and the scheduling system determines and determines a scheduling sequence for delivering the strategy tasks on the resource positions according to the first priority.

Wherein the target resource bits may be exposure type resource bits.

In such an example, the policy task is preferably two or more policy tasks, or at least two policy tasks. The establishment of the policy task is the same as the above, and is not described herein again.

The exposure type resource bit may refer to an idle resource bit, such as a resource bit of an exposure type resource, which is applied by a background operator of the hourglass system for the created at least two policy tasks. Wherein the resource bits of the exposed resources may include resource bits of a game center and a software store; the resource bit of the software store comprises: flashing, first page carousel, first page screen insertion and the like; the resource position of the game center comprises: flashing, first page carousel, daily recommendation, small compilation selection, first page insertion, welfare page carousel and the like.

Further, before the scheduling system acquires the related information of at least two policy tasks corresponding to the exposed resource bits from the hourglass system, the scheduling system may provide a data interface for opening a data interaction function, so as to synchronize the scheduling system with the information of the hourglass system, that is, the hourglass system may send a resource bit application request to the scheduling system, and after receiving the resource bit application request, the scheduling system may synchronize available resource information to the hourglass system. Here, the available resource information characterizes free resource bits available for resource delivery, such as exposed resource bits. Further, the available resource information may also represent an idle release time period corresponding to the exposed resource bit, and a release time period may be selected in the corresponding idle time period for each policy task in the hourglass system, so as to apply for resource release on the exposed resource bit in the release time period.

The determination method of the priority of the policy task is the same as the foregoing, and is not described herein again.

The scheduling system obtains the policy task, which may be a policy task within a preset time period, for example, see fig. 12:

s1201: the scheduling system receives a strategy task which is sent by the hourglass system, corresponds to a target resource position and has a delivery time period within a preset time period;

s1202: and the scheduling system selects the strategy tasks with the delivery time periods within a scheduling period from the received strategy tasks with the delivery time periods within the preset time periods.

In one approach, the hourglass system may actively send information related to the strategic task to the scheduling system at a fixed period.

Further, before the scheduling system obtains at least two policy tasks corresponding to the exposed resource positions and having the release time periods within one scheduling period from the hourglass system, the scheduling system may notify the hourglass system of the scheduling period in which the resources are scheduled, so that the hourglass system may send the information related to the at least two policy tasks corresponding to the exposed resource positions and having the release time periods within one scheduling period to the scheduling system. The scheduling period may be a week period, such as monday to sunday of a week.

Correspondingly, the hourglass system can determine a time window corresponding to the scheduling period, and send the relevant information of at least two strategy tasks corresponding to the exposure type resource bit and having the release time period within one scheduling period to the scheduling system in the determined time window.

For example, the hourglass system sends at least two strategy tasks corresponding to the exposure type resource position and having a release time period within one month to the scheduling system; the scheduling system selects at least two strategy tasks with the release time period on the same day from at least two strategy tasks with the release time period on one week.

Further, the scheduling system may select at least two policy tasks with the same activity, which are carried by the policy tasks and have the same delivery time period within a scheduling period, from at least two policy tasks with the received delivery time periods within a preset time period. Or, the scheduling system may further select, from the at least two policy tasks whose received delivery time periods are within a preset time period, at least two policy tasks whose delivery time periods are within a scheduling period, whose loaded activities of the policy tasks are the same, and whose covered users are the same.

In the foregoing, determining the first priority of the at least two policy tasks is used to determine the scheduling order of the resource contents delivered by the policy tasks on the exposed resource level.

In practical application, considering that the number of users covered by the policy tasks changes and resource contents applied by the policy tasks are overdue, the preset priorities of at least two policy tasks corresponding to the exposure type resource positions acquired by the scheduling system from the hourglass system cannot be used as the real priorities of the at least two policy tasks for releasing the resource contents in the exposure type resource positions. Therefore, before the scheduling system releases the resource content in the exposed resource pool, the release priorities of at least two policy tasks corresponding to the exposed resource pool need to be determined again.

Based on this, in an embodiment, the determining the first priority of the at least two policy tasks by using the preset priority and the resource content, as shown in fig. 13, includes:

s1301: the scheduling system selects a first strategy task meeting a preset condition from the strategy tasks;

s1302: reordering the scheduling sequence of other strategy tasks except the first strategy task in the strategy tasks according to the preset priority;

s1303: reordering the scheduling sequence of the first strategy task in the strategy tasks according to the release time period;

s1304: and setting the reordered scheduling sequence of the first strategy task behind the reordered scheduling sequences of the other strategy tasks to obtain a first priority of the strategy tasks.

Further, the selecting a first policy task meeting a preset condition includes: judging whether the total number of users covered by the corresponding strategy task is smaller than a preset threshold value or not; and when the total number of the users is smaller than a preset threshold value, taking the corresponding strategy task as the first strategy task. Here, the total number of users covered by the policy task may refer to the total number of users covered by the corresponding policy task in the current scheduling period, and specifically may refer to the number of online users. Or, judging whether the resource content released by the corresponding strategy task in the exposure type resource position is effective or not; and when the resource content is determined to be invalid, taking the corresponding strategy task as the first strategy task. It is to be understood that there may be one or more of the first policy tasks.

That is, the first priority is a priority ranking of the plurality of policy tasks obtained after adjusting the priority of the first policy task satisfying the preset condition to the remaining policy tasks.

Based on the first priority order determined by the scheduling system, the method further comprises:

That is, the subsystem may determine the order of the subtasks to be launched currently according to the scheduling order sent by the scheduling system, and then launch the subtasks on the corresponding resource slots.

Furthermore, after the scheduling system puts the at least two strategy tasks in the resource content put in the exposure type resource positions, user behavior data of the corresponding strategy tasks can be detected; evaluating the execution effect of the task of delivering the corresponding strategy by using the user behavior data; the user behavior data is generated aiming at the specific behavior operation of the user of at least one terminal covered by the corresponding strategy task under the strategy task. The specific behavior operation may refer to a core conversion behavior generated by the user in the policy task, such as reservation, downloading, payment, starting a game, and the like.

By adopting the scheme, the strategy task is determined by the hourglass system, the resource position and the priority corresponding to the strategy task are determined, the strategy task is launched by the scheduling system based on the priority of the strategy task, and/or subtasks obtained by dividing the strategy task are launched in the subsystem based on the priority of the strategy task. Through the system architecture, resources are applied and distributed in a task mode, richer releasing strategies are provided, and combined strategy tasks can be released, so that a fine operation mode is provided, and the effect of task releasing is improved.

To implement the method of the embodiment of the present invention, there is also provided an hourglass system, as shown in fig. 14, including:

a task configuration unit 1401, configured to determine a policy task and at least two resource slots for resource delivery by the policy task;

a prioritization unit 1402, configured to determine a priority of the policy task;

wherein the system further comprises:

a task sending unit 1403, configured to send the policy task and the priority corresponding to the policy task to the scheduling system; the scheduling system is used for determining the delivered strategy tasks based on the priority of the strategy tasks;

a task dividing unit 1404, configured to divide the policy task into subtasks of each of the at least one subsystem; and sending the subtasks of each subsystem to the corresponding subsystem.

To implement the method according to the embodiment of the present invention, an embodiment of the present invention further provides a subsystem, as shown in fig. 15, including:

a subtask receiving unit 1501, configured to receive at least one subtask sent from the hourglass system; each subtask in the at least one subtask corresponds to a policy task; the strategy task is configured with at least two resource positions for resource delivery; the subtask is one of at least one subtask obtained by dividing the strategy task into at least one subsystem by the hourglass system;

the subtask delivering unit 1502 is configured to deliver the subtasks on the resource bit according to the scheduling order of the at least one subtask corresponding to the resource bit.

To implement the method according to the embodiment of the present invention, an embodiment of the present invention further provides a scheduling system, as shown in fig. 16, including:

the task receiving unit 1601 is used for receiving the strategy tasks sent by the hourglass system and the priorities corresponding to the strategy tasks;

a processing unit 1602, configured to determine a first priority of a policy task according to a priority of the policy task; and determining the scheduling sequence of releasing the strategy tasks on the resource positions according to the first priority.

The hourglass system, the subsystem and the scheduling system can be arranged in a server, specifically, the hourglass system, the subsystem and the scheduling system can be arranged in the same server or different servers.

In the hourglass system, a task configuration unit 1401 is used for determining parameter information of the strategy task; wherein the parameter information of the policy task includes at least one of: the method comprises the steps of putting time period, material style, strategy purpose and user label;

the priority dividing unit 1402 of the hourglass system is configured to perform priority calculation on the policy task based on the parameter information of the policy task, and determine the priority of the policy task.

The priority dividing unit 1402 of the hourglass system is used for determining the strategy tasks in the target release time period based on the release time period of the strategy tasks; and calculating the priority of the strategy task in the target delivery time period, and determining the priority of the strategy task.

The task configuration unit 1401 of the hourglass system is used for setting the incidence relation of the strategy tasks; the association relationship of the policy task is an association relationship among the policy task, at least two resource bits configured for the policy task, and resource contents corresponding to the at least two resource bits.

The task dividing unit of the hourglass system is used for receiving a task receiving request sent by at least one subsystem; and transmitting the priority of the strategy task corresponding to the at least one subtask, the user tag and the corresponding resource content to the at least one subsystem based on a request for receiving the task sent by the at least one subsystem.

The sub-task receiving unit of the subsystem is used for sending a task receiving request to the hourglass system; and receiving the priority, the user label and the corresponding resource content of the strategy task corresponding to the at least one subtask sent by the hourglass system.

The subtask releasing unit of the subsystem is used for determining the priority of releasing the at least one subtask on a resource location according to the priority of the strategy task corresponding to the at least one subtask sent by the hourglass system; and determining a target subtask to be launched according to the priority of the at least one subtask, and launching the target subtask on the resource position based on the resource content corresponding to the target subtask.

The subtask releasing unit of the subsystem is used for detecting to obtain user behavior data; reporting the user behavior data and the incidence relation of the corresponding strategy task;

The task receiving unit of the scheduling system is used for receiving a strategy task which is sent by the hourglass system, corresponds to the target resource position and has a delivery time period within a preset time period; and selecting the strategy tasks with the releasing time periods within a scheduling period from the received strategy tasks with the releasing time periods within the preset time periods.

The processing unit of the scheduling system is used for selecting a first strategy task meeting preset conditions from the strategy tasks; reordering the scheduling sequence of other strategy tasks except the first strategy task in the strategy tasks according to the preset priority; reordering the scheduling sequence of the first strategy task in the strategy tasks according to the release time period; and setting the reordered scheduling sequence of the first strategy task behind the reordered scheduling sequences of the other strategy tasks to obtain a first priority of the strategy tasks.

It should be noted that: in the above embodiments, when performing processing, the above-mentioned system is only exemplified by the division of the above-mentioned program modules, and in practical applications, the above-mentioned processing may be distributed to be completed by different program modules according to needs, that is, the internal structure of the device is divided into different program modules to complete all or part of the above-mentioned processing. In addition, the embodiments of the system and the information processing method provided by the embodiments belong to the same concept, and specific implementation processes thereof are described in the embodiments of the methods for details, which are not described herein again.

Based on the hardware implementation of the program module, in order to implement the method of the embodiment of the present invention, the embodiment of the present invention further provides a server. Fig. 17 is a schematic diagram of a hardware configuration of a server according to an embodiment of the present invention, and as shown in fig. 17, an information processing apparatus includes:

a communication interface 1701 capable of exchanging information with other devices such as a network device and the like;

the processor 1702 is connected to the communication interface 1701 to implement information interaction with other devices, and is configured to execute the method provided by one or more technical solutions of the terminal side when running a computer program. And the computer program is stored on the memory 1703.

Of course, in practice, the various components of the information handling device are coupled together by bus system 1704. It is understood that the bus system 1704 is used to enable communications among the components connected. The bus system 1704 includes a power bus, a control bus, and a status signal bus in addition to the data bus. For clarity of illustration, however, the various buses are designated in FIG. 17 as the bus system 1704.

The memory 1703 in the embodiments of the present invention is used to store various types of data to support the operation of the server. Examples of such data include: any computer program for operating on a server.

It will be appreciated that the memory 1703 can be either volatile memory or nonvolatile memory, and can include both volatile and nonvolatile memory. Among them, the nonvolatile Memory may be a Read Only Memory (ROM), a Programmable Read Only Memory (PROM), an Erasable Programmable Read-Only Memory (EPROM), an Electrically Erasable Programmable Read-Only Memory (EEPROM), a magnetic random access Memory (FRAM), a Flash Memory (Flash Memory), a magnetic surface Memory, an optical Disc, or a Compact Disc Read-Only Memory (CD-ROM); the magnetic surface storage may be disk storage or tape storage. Volatile memory can be Random Access Memory (RAM), which acts as external cache memory. By way of illustration and not limitation, many forms of RAM are available, such as Static Random Access Memory (SRAM), Synchronous Static Random Access Memory (SSRAM), Dynamic Random Access Memory (DRAM), Synchronous Dynamic Random Access Memory (SDRAM), Double Data Rate Synchronous Dynamic Random Access Memory (DDRSDRAM), Enhanced Synchronous Dynamic Random Access Memory (ESDRAM), Enhanced Synchronous Dynamic Random Access Memory (Enhanced DRAM), Synchronous Dynamic Random Access Memory (SLDRAM), Direct Memory (DRmb Access), and Random Access Memory (DRAM). The memory 82 described in connection with the embodiments of the invention is intended to comprise, without being limited to, these and any other suitable types of memory.

The method disclosed in the above embodiments of the present invention may be applied to the processor 1702 or implemented by the processor 1702. The processor 1702 may be an integrated circuit chip having signal processing capabilities. In implementation, the steps of the above method may be performed by instructions in the form of hardware, integrated logic circuits, or software in the processor 1702. The processor 1702 described above may be a general purpose processor, a DSP, or other programmable logic device, discrete gate or transistor logic device, discrete hardware components, or the like. Processor 1702 may implement or perform the methods, steps, and logic blocks disclosed in embodiments of the present invention. A general purpose processor may be a microprocessor or any conventional processor or the like. The steps of the method disclosed by the embodiment of the invention can be directly implemented by a hardware decoding processor, or can be implemented by combining hardware and software modules in the decoding processor. The software modules may be located in a storage medium located in the memory 1703, and the processor 1702 may read the programs in the memory 1703 and perform the steps of the foregoing methods in conjunction with its hardware.

Optionally, when the processor 1702 executes the program, the corresponding processes implemented by the terminal in the methods according to the embodiments of the present invention are implemented, and for brevity, are not described again here.

In an exemplary embodiment, the present invention further provides a storage medium, i.e. a computer storage medium, in particular a computer readable storage medium, for example comprising the first memory 73 storing a computer program, which is executable by the processor 1702 of the terminal to perform the steps of the aforementioned method. The computer readable storage medium may be Memory such as FRAM, ROM, PROM, EPROM, EEPROM, Flash Memory, magnetic surface Memory, optical disk, or CD-ROM.

In the several embodiments provided in the present application, it should be understood that the disclosed apparatus, terminal and method may be implemented in other manners. The above-described device embodiments are merely illustrative, for example, the division of the unit is only a logical functional division, and there may be other division ways in actual implementation, such as: multiple units or components may be combined, or may be integrated into another system, or some features may be omitted, or not implemented. In addition, the coupling, direct coupling or communication connection between the components shown or discussed may be through some interfaces, and the indirect coupling or communication connection between the devices or units may be electrical, mechanical or other forms.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, that is, may be located in one place, or may be distributed on a plurality of network units; some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, all the functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may be separately regarded as one unit, or two or more units may be integrated into one unit; the integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.

Those of ordinary skill in the art will understand that: all or part of the steps for implementing the method embodiments may be implemented by hardware related to program instructions, and the program may be stored in a computer readable storage medium, and when executed, the program performs the steps including the method embodiments; and the aforementioned storage medium includes: a removable storage device, a ROM, a RAM, a magnetic or optical disk, or various other media that can store program code.

Alternatively, the integrated unit of the present invention may be stored in a computer-readable storage medium if it is implemented in the form of a software functional module and sold or used as a separate product. Based on such understanding, the technical solutions of the embodiments of the present invention may be essentially implemented or a part contributing to the prior art may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the methods described in the embodiments of the present invention. And the aforementioned storage medium includes: a removable storage device, a ROM, a RAM, a magnetic or optical disk, or various other media that can store program code.

The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims.

Claims

1. An information processing method characterized by comprising:

the hourglass system determines a strategy task and at least two resource positions for resource delivery of the strategy task;

the hourglass system determines the priority of the strategy task release;

2. The method of claim 1, wherein when the hourglass system prioritizes the strategic tasks, the method further comprises:

3. The method of claim 2, wherein the hourglass system performs a priority calculation on the policy task based on the parameter information of the policy task, and wherein the determining the priority of the policy task comprises:

4. The method of claim 1, further comprising:

5. The method of claim 1, further comprising:

6. An information processing method, characterized in that the method comprises:

7. The method of claim 6, further comprising:

the subsystem sends a request for receiving a task to the hourglass system;

8. The method of claim 6, further comprising:

the subsystem detects and obtains user behavior data;

9. The method of claim 6, further comprising:

10. An information processing method, characterized in that the method comprises:

11. The method of claim 10, further comprising:

12. The method of claim 10, wherein determining the first priority of the policy task comprises:

13. The method of claim 10, further comprising:

14. An hourglass system, wherein the system comprises:

wherein the system further comprises:

15. A subsystem, comprising:

16. A scheduling system, comprising:

17. A server, comprising: a processor and a memory for storing a computer program capable of running on the processor,

wherein the processor is configured to perform the steps of the method of any one of claims 1 to 5 when running the computer program;

or the processor is configured to perform the steps of the method according to any one of claims 6 to 9 when running the computer program;

alternatively, the processor is adapted to perform the steps of the method of any one of claims 10 to 13 when running the computer program.

18. A storage medium having a computer program stored thereon, the computer program, when being executed by a processor, implementing the steps of the method according to any one of claims 1 to 5;

or the computer program when executed by a processor implements the steps of the method of any one of claims 6 to 9;

alternatively, the computer program realizes the steps of the method of any one of claims 10 to 13 when executed by a processor.