CN101471801A - Advertisement delivery method and apparatus for preventing fault advertisement in wireless internet - Google Patents

Advertisement delivery method and apparatus for preventing fault advertisement in wireless internet Download PDF

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Publication number
CN101471801A
CN101471801A CNA2007101735927A CN200710173592A CN101471801A CN 101471801 A CN101471801 A CN 101471801A CN A2007101735927 A CNA2007101735927 A CN A2007101735927A CN 200710173592 A CN200710173592 A CN 200710173592A CN 101471801 A CN101471801 A CN 101471801A
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China
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content
subscriber equipment
destination address
request message
advertisement
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CNA2007101735927A
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马良骏
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SHANGHAI MADHOUSE INFORMATION TECHNOLOGY Co Ltd
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SHANGHAI MADHOUSE INFORMATION TECHNOLOGY Co Ltd
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Priority to CNA2007101735927A priority Critical patent/CN101471801A/en
Publication of CN101471801A publication Critical patent/CN101471801A/en
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Abstract

The invention provides an advertisement delivery method used for advertisement fraud prevention in a wireless Internet, which mainly comprises the steps as follows: access requesting information is received from a user facility, and the frequency that the user facility sends the access requesting information is counted; and then advertisement contents are controlled and sent to the user facility based on a preconcerted strategy according to the counted frequency for sending the access requesting information. The advertisement delivery method and a device for complementing the method can be used for preventing advertisement fraud, and avoiding advertisement resource waste.

Description

The advertisement placement method and the equipment that in wireless Internet, are used for preventing fault advertisement
Technical field
The present invention relates to computer networking technology and wireless interconnected network technology, particularly relate to a kind of equipment that in wireless Internet, is used for the advertisement placement method of preventing fault advertisement and realizes this method.
Background technology
Just flourish, and the web advertisement also more and more comes into one's own network as a kind of new medium.The web advertisement has with respect to other media advertisements that price is low, in fast, the reader's location set of producing effects, all advantages such as be easy to arouse attention.And the market potential of network is very big, and development speed is very fast.Therefore the web advertisement becomes an important channel of manufacturer of numerous company propaganda oneself gradually.
The carrier of the web advertisement is multimedia, hypertext format file basically, and the audient can understand more detailed information to certain interested product, makes consumer can undergo product, service and brand.This with scheme, literary composition, sound, as form, transmit the information of many sense organs, allow client such as on the spot in person as experience commodity or service, and can subscribe on the net, conclude the business and settle accounts, will strengthen the actual effect of the web advertisement more greatly.
The web advertisement is many to be carrier with the Internet, and the audient is by user terminal, computer for example, on the internet initiatively or obtain advertising message passively.In addition, the mobile phone the Internet is showing huge market potential day by day, and in the mobile phone the Internet, the user is by the mobile phone access the Internet, and then initiatively or the advertising message on the passive acquisition mobile phone the Internet.
Along with popularizing and the raising of hardware availability of the popularizing day by day of mobile phone broadband service, GPS, for example Bluetooth technology is perfect day by day, and the mobile phone model of embedded with bluetooth module is more and more, uses the user who contains bluetooth enabled cell phone also more and more.Enterprise, various group begin to utilize mobile phone to come to be oneself service as the advantage of new media, provide self influence power by mobile phone, perhaps directly create commercial value by mobile phone.Wireless data transmission of for example our mobile phone wireless online of seeing, automobile GPS, various kinds of equipment or the like.
Along with the high speed development of wireless interconnected network technology, wireless interconnected online information is more and more abundanter, the user's of surfing Internet with cell phone sharp increase; The prospect of wireless Internet economy is also more and more approved by people.Enterprise, various group begin to utilize this instrument of wireless Internet to come to be oneself service, come to provide by wireless Internet the influence power of self, perhaps directly utilize wireless Internet to create commercial value.The for example WAP site of our each entity of seeing, wireless internet advertising, hand call payment system or the like.
Because the mobile phone the Internet can transmit information cheap, rapidly, efficiently.These advertising messages are distributed on each big WAP site, wait for that the visitor of website browses.Though this is modal mode, it exists very big deficiency.At first, can browse these advertising messages, only limit to the Website page that the viewer visits the advertising message place.Because the mobile phone the Internet is different with the Internet, the mobile phone the Internet can adopt how new advertisement form.The mobile phone WAP site takes mode except throwing in the knot identical with the Internet.The huge advertising campaign of advertiser's issue in addition is if bigger advertising results are obtained in the advertisement putting that the website master selects to be fit to the website.
Many times, we need be to exclusive and more effective advertisement putting form in the mobile phone wireless Internet.For example: an advertiser needs the mode advertisement delivery, wishes the expose every day number of times of advertisement of restriction independent cellphone user.Again for example: an advertiser needs the mode advertisement delivery, and the upper limit of the advertisement putting displaying amount of every day is controlled in hope, and limits the number of times that the independent cellphone user clicks advertisement every day, clicks maliciously the too much expenditure of the advertisement putting expense that causes the advertiser with minimizing.For the website master, need a kind of advertisement putting mode that can effectively assess the advertisement delivery effect of website, and the maximization of obtaining ad revenue.
In present stage, the extraordinary method of neither one realizes the above-mentioned problem of mentioning.In most cases, can only realize that the advertisement that the advertiser issues repeats to be distributed on a plurality of WAP sites, in all advertiser web site launch processes, not have the method for a kind of effectively anti-fraud and optimization advertising results.
Summary of the invention
The various deficiencies that exist based on present advertising message input mode, and the present invention is proposed, it is used for providing a kind of advertisement placement method and equipment that is used for preventing fault advertisement in wireless Internet.
According to a first aspect of the invention, provide a kind of advertisement placement method that is used for preventing fault advertisement in wireless Internet, this method mainly is achieved by following step:
Reception is from subscriber equipment, the access request message to advertisement of a user mobile phone for example, and this access request message comprises a visit destination address, and described visit destination address points to described advertisement content; Add up this subscriber equipment then, promptly described user mobile phone sends the number of times of described access request message; Send the number of times of described access request message at last according to this subscriber equipment of being added up, and control the transmission ad content to described subscriber equipment based on predetermined policy.
By such means, can effectively reduce because of institute's advertisement delivery repeats to show to the user, and make the relatively poor comparatively speaking situation of advertising results of the advertisement acquisition that repeats to show.For example, same subscriber equipment repeatedly active request visit thrown in ad content the time, will send to the ad content of this subscriber equipment according to predetermined policy control.Particularly, when the number of times of described user equipment requests visit advertisement during, be about to ad content and send to this subscriber equipment less than pre-determined number; When the number of times of described user equipment requests visit advertisement during, the alternative ad content of being scheduled to can be sent to described subscriber equipment more than or equal to pre-determined number.
Preferably, method of the present invention is to add up the access request message transmission number of times of subscriber equipment to advertisement in the cycle at certain hour, and controls the ad content that sends to described subscriber equipment based on predetermined policy.
According to a second aspect of the invention, a kind of advertisement putting equipment that is used for preventing fault advertisement in wireless Internet is provided, described advertisement putting equipment comprises with lower device: receiving system, be used to receive access request message from subscriber equipment, this access request message comprises a visit destination address, and described visit destination address points to ad content; Statistic device is used to add up the number of times that this subscriber equipment sends described request message; And dispensing device, be used for controlling the transmission ad content to described subscriber equipment according to the number of times of the described access request message of add up and based on predetermined policy.
For the request message number of times of the visit advertisement that realizes same described subscriber equipment is sent is added up, described statistic device comprises: information extracting device, be used for extracting described visit destination address information and customer identification information in described access request message from subscriber equipment, this customer identification information is used to discern specific subscriber equipment; And counting device, it adds up the transmission number of times of described access request message based on described customer identification information and/or visit destination address information.
Preferably, can also comprise redirection device in the equipment of the present invention, this device is used for will being redirected to alternative destination address from the request message of user's equipment according to predetermined policy, and the content that this alternative destination address linked comprises described ad content or predetermined alternative ad content.
The invention has the advantages that, when the advertiser can carry out advertisement putting in wireless Internet, carry out preventing fault advertisement, to optimize the effect of advertisement putting according to advertisement placement method provided by the invention and equipment.At first, the advertiser can control the upper limit of advertisement putting displaying every day amount or click volume; Secondly after can realizing the advertisement on the mobile phone user mobile phone internet page, may be limited to the exposure frequency that the interior user of certain hour section sees certain advertisement; After simultaneously the cellphone subscriber clicks advertisement on the mobile phone internet page, can limit the number of times that the sole user initiatively clicks advertisement.Issue frequency restriction may be controlled to: each hour, every day, weekly; The content of issue frequency restriction can be the displaying of advertisement, the click of advertisement etc.
Description of drawings
By reading the following detailed description of non-limiting example being done with reference to accompanying drawing, it is more obvious that other features, objects and advantages of the present invention will become.
In the accompanying drawing, identical or the similar identical or corresponding parts of accompanying drawing sign representative.
Fig. 1 is the advertisement putting equipment-user equipment network system diagram of an embodiment of the present invention;
Fig. 2 is the flow chart according to the advertisement placement method that is used for preventing fault advertisement in wireless Internet that first aspect present invention provided;
Fig. 3 is the device block diagram of the advertisement putting equipment 1 that is used for preventing fault advertisement in wireless Internet of embodiment of the present invention;
Fig. 4 is the device block diagram according to the advertisement putting equipment of a preferred embodiment of the present invention;
Fig. 5 is the network topology structure schematic diagram of advertisement putting equipment according to the present invention in mobile phone the Internet and the Internet; With
Fig. 6 is the system configuration schematic diagram of advertisement putting equipment in mobile phone the Internet and the Internet according to a preferred embodiment of the invention.
Embodiment
The present invention can be used for making up a kind of advertisement putting equipment of realizing preventing fault advertisement in wireless Internet, with the advertisement placement method that is used for preventing fault advertisement in wireless Internet of realizing that first aspect present invention was provided.
Based on advertisement putting equipment-user terminal network system diagram shown in Figure 1, below will introduce the detailed process of method that first aspect present invention provides in detail, Fig. 2 is the flow chart according to the advertisement placement method that is used for preventing fault advertisement in wireless Internet that first aspect present invention provided.
The present invention's intelligentized advertisement putting equipment 1 shown in Figure 1 has a network interface, particularly, described network can be the various networks that can realize transfer of data between user terminal 2 and advertisement putting equipment 1, comprise the Internet based on communication such as mobile phone the Internet, it also can be the network of local area network (LAN) or other types.In the present embodiment, described intelligentized advertisement putting equipment 1 can with the user equipment exchange data of the wireless Internet other end.
Step S210, the access request message that advertisement putting equipment 1 receives from subscriber equipment 2 comprises a visit destination address at least in this access request message, and described visit destination address points to described advertisement content.The content of subscriber equipment 2 request visits is determined in the indication of the visit destination address that advertisement putting equipment 1 can comprise according to access request message.
Carry out step S220 then, advertisement putting equipment 1 extracts described visit destination address information described in from the access request message of subscriber equipment 2, and customer identification information, and this customer identification information is used to discern specific subscriber equipment.
Generally speaking, described visit destination address information is to point to a certain specific address in the wireless Internet, be used for making subscriber equipment 2 to browse the Website page of wireless Internet, diverse location is provided with the advertisement position that a plurality of advertisement deliveries are used usually on the page of these websites.Therefore, this visit destination address information can comprise in following or appoint multinomial: the station address that described visit destination address points to; And the advertising site mark number or the like of a certain browsing pages in the website pointed to of described visit destination address.
Secondly, in described wireless Internet, a plurality of subscriber equipmenies 2 can be arranged by wireless Internet and advertisement putting equipment 1 swap data,, comprise specific customer identification information in the access request message that these subscriber equipmenies 2 send separately for a plurality of subscriber equipmenies 2 are distinguished.These customer identification informations can comprise in following or appoint multinomial: the communicating number of described subscriber equipment 2; The model of described subscriber equipment 2, product ID or the like; And the station address in wireless Internet, logined of described subscriber equipment 2.For example, in a mobile phone the Internet, subscriber equipment 2 shown in Figure 1 can be various mobile phones, the user passes through the mobile phone the Internet to advertisement putting equipment 1 swap data of the present invention with mobile phone, the cell-phone number of these mobile phones, product ID etc. all can become the customer identification information of distinguishing mutually between the variant mobile phone in the mobile phone the Internet.Those skilled in the art should be noted that, above-mentioned cell-phone number, product ID etc. only are that the exemplary of described customer identification information given an example, when practical application, can freely select described visit destination address information or customer identification information, as long as it helps to discern described subscriber equipment 2.
Then carry out step S230, advertisement putting equipment 1 provided by the present invention will be based on described customer identification information that extracts in the access request message from subscriber equipment 2 and/or visit destination address information, and statistics is from the access request message of same user device 2 and/or identical described visit destination address is sent the transmission number of times of access request message.Particularly, described advertisement putting equipment 1 is based on the access request message transmission number of times of the customer identification information statistics of being extracted from identical subscriber equipment 2; Perhaps send the number of times of access request message based on the 2 pairs of identical visit destination addresses of described visit destination address statistics subscriber equipment that extracted; Also can be simultaneously in conjunction with these two kinds of statisticals.
Carry out step S240 at last, sent the transmission number of times of access request message according to what add up from the access request message of same user device 2 and/or to identical described visit destination address, advertisement putting equipment 1 can be controlled based on predetermined policy and send ad content to described subscriber equipment.For example, when advertisement putting equipment 1 added up send number of times and be less than pre-determined number from the access request message of identical subscriber equipment 2 time, this advertisement putting equipment 1 sends to subscriber equipment 2 with the visit destination address ad content pointed that comprises in the described access request message; When advertisement putting equipment 1 added up send number of times more than or equal to pre-determined number from the access request message of identical subscriber equipment 2 time, this advertisement putting equipment 1 does not send visit destination address ad content pointed to subscriber equipment 2, generally, for example, the alternative ad content of being scheduled to can be sent to described subscriber equipment.
Adopt above-mentioned advertisement placement method provided by the invention, can realize preventing fault advertisement.This preventing fault advertisement mainly is to realize to the number of times of specific subscriber equipment exposure advertisement by the advertisement that restriction is thrown in.For example: will be independently the special user equipment time number limiting of ad content that same visit destination address sent access request and receive feedback below predetermined times, can after described access request surpasses pre-determined number, no longer send ad content to subscriber equipment.Can prevent to receive over and over again access request message like this, and repeatedly repeat to show the situation of same advertisement content, reach the purpose of saving advertising resource to same subscriber equipment to same visit destination address from same subscriber equipment.
And method of the present invention also can adapt to various concrete advertisement putting needs, carries out advertisement putting by specific mode, and for example, advertisement putting person can throw in the number of times of displaying by method control advertisement of the present invention; Perhaps, also can control the number of times that described advertisement is showed to specific subscriber equipment by method of the present invention.By the number of times of restriction, reduce repeatedly the problem that the malicious requests message of repeatability causes the advertisement putting cost to increase to isolated user equipment displaying advertisement.
As a preferred embodiment of the inventive method, can control the ad content that sends to described subscriber equipment according to the described request message transmission number of times of adding up in the cycle at certain hour and based on predetermined policy.Particularly, at preset time in the cycle, for example in one day time cycle, advertisement putting equipment of the present invention 1 is sent the transmission number of times of access request message according to what add up from the access request message of same user device 2 and/or to identical described visit destination address in this time cycle of day, and controls based on predetermined policy and to send ad content to described subscriber equipment.When advertisement putting equipment 1 added up send number of times and in one day time cycle, be less than pre-determined number from the access request message of identical subscriber equipment 2 time (for example, be less than 3 times), this advertisement putting equipment 1 sends to subscriber equipment 2 with the visit destination address ad content pointed that comprises in the described access request message; When advertisement putting equipment 1 in one day time cycle, added up send number of times more than or equal to pre-determined number from the access request message of identical subscriber equipment 2 time (for example, 4 times or more times), this advertisement putting equipment 1 will not send visit destination address ad content pointed to subscriber equipment 2, generally, for example, the alternative ad content of being scheduled to can be sent to described subscriber equipment.
Behind above-mentioned preset time end cycle, to enter the next time cycle, at this next one in the time cycle, the access request message from subscriber equipment 2 that advertisement putting equipment 1 is added up sends number of times and the previous time cycle calculates respectively, in other words, when a preset time cycle, after end in a day, 1 pair of access request message from subscriber equipment 2 of advertisement putting equipment sends number of times and divides other statistics.Usually the mode that adopts is when beginning in each preset time cycle, and the access request message from concrete special user equipment 2 that advertisement putting equipment 1 is added up sends number of times and makes zero, and restarts statistics number; Certainly, also can adopt other statistical, for example, when each preset time cycle begins, the access request message from concrete special user equipment 2 of advertisement putting equipment 1 not being added up sends number of times and makes zero, but on the statistics basis of previous time cycle further statistics number, and the number of times that calculates in this cycle during end cycle to be added up in the current time is to determine the access times (number of times of adding up when the number of times of statistics deducts beginning in the time of will finishing) in this cycle.1 pair of above-mentioned advertisement putting equipment sends in the mode that number of times adds up from the access request message of subscriber equipment 2, adopts the latter can obtain the statistics of a plurality of time cycles.
By being added up the mode of access request message transmission number of times each time cycle respectively, can more reasonably realize preventing fault advertisement.Its improvements are, have limited the advertisement of the being thrown in number of times to specific subscriber equipment exposure advertisement in cycle regular hour.For example: will be independently the special user equipment time number limiting of ad content that same visit destination address sent access request and receive feedback in every day below 3 times, when certain concrete subscriber equipment 2 sent access request and surpasses predetermined 3 times specific visit destination address in one day time cycle, in this time cycle of day, advertisement putting equipment 1 will no longer send ad content to subscriber equipment 2, after the next time cycle begins, advertisement putting equipment 1 just can send ad content to subscriber equipment 2 based on the access request of 2 pairs of these specific visit destination addresses transmissions of this concrete subscriber equipment.So just can in each cycle of one day, prevent to receive over and over again access request message to same visit destination address from same subscriber equipment, and repeatedly repeat to show the situation of same advertisement content to same subscriber equipment, reach the purpose of saving advertising resource.In addition, because it is to divide other statistics according to the different time cycles that 1 pair of access request message from subscriber equipment 2 of advertisement putting equipment sends number of times, this mode can guarantee that the user normally visits (as long as its access times in this another time cycle do not exceed pre-determined number) to the ad content of same visit destination address in another time cycle.In fact, this mode limits is concrete special user equipment 2 allows the same visit destination address of visit in each predetermined period of time number of times, as is limited in and is no more than every day 3 times.This mode both can prevent that same ad content from being caused the waste of advertising resource at short notice by multiple repeated reference, can guarantee that again described ad content is reasonably met the visit of user's normal need.
As mentioned above, advertisement putting equipment 1 of the present invention is sent the transmission number of times of access request message according to what add up from the access request message of same user device 2 and/or to identical described visit destination address, and controls based on predetermined policy and to send ad content to described subscriber equipment 2.Preferably, when advertisement putting equipment 1 control sends ad content to described subscriber equipment 2, need through a redirection steps, to be redirected to alternative destination address from the request message of user's equipment 2, the content that this alternative destination address linked comprises described ad content or predetermined alternative ad content.
Particularly, when advertisement putting equipment 1 added up send number of times and in cycle regular hour, be less than pre-determined number from the access request message of identical subscriber equipment 2 time (for example, be less than 3 times), this advertisement putting equipment 1 makes it point to the described visit destination address that is comprised in this access request message by redirecting technique described access request message, thereby make subscriber equipment 2 obtain the correspondent advertisement content; When advertisement putting equipment 1 in cycle regular hour, added up send number of times more than or equal to pre-determined number from the access request message of identical subscriber equipment 2 time (for example, 4 times or more times), this advertisement putting equipment 1 will not send visit destination address ad content pointed to subscriber equipment 2, generally, for example, the alternative ad content of being scheduled to can be sent to described subscriber equipment.Use redirecting technique normally in order to adapt to the equipment of advertisement putting equipment and reception access request message under first kind of situation, the perhaps above-mentioned equipment that is used to add up is arranged at the situation of different physical locations; Under second kind of situation, use redirecting technique the access request of certain hour same destination address of multiple repeated reference in the cycle can be redirected to alternative ad content, with the advertising resource that avoids waste.For example, store the server A of ad content and receive and be arranged at two places respectively from the access request message of subscriber equipment 2 and the server B of adding up, between these two servers by Internet connection, when server B receives access request from subscriber equipment, if this subscriber equipment does not surpass pre-determined number to the access request of same destination address in the current time cycle, then the access request of this subscriber equipment is redirected to visit destination address on the server A that stores ad content, the visit destination address correspondent advertisement content that comprises in this access request is sent to subscriber equipment by server A by server B; If this subscriber equipment surpasses pre-determined number to the access request of same destination address in the current time cycle, then the access request of this subscriber equipment is redirected to alternative visit destination address on the server A that stores ad content, the alternative ad content outside the visit destination address that comprises in this access request is sent to subscriber equipment by server A by server B.
Visit destination address described in the present invention generally comprises in the following content or appoints multinomial: be used for the ad content to user's displaying; Be used to point out the link ad content pointed of user capture destination address.Particularly, be used for referring to the various literal that comprise image, the advertising message of elements such as sound, one section advertising film of playing in the audio frequency and video mode for example, flash or the like, the perhaps literal of one section advertising, poster or the like to the ad content that the user shows.Be used to point out the link ad content pointed of user capture destination address to be usually expressed as the form of hyperlink, for example, when the user browses wireless interconnected online information by its subscriber equipment, a certain section literal in this information, perhaps some illustrations are hyperlink, can point out the user to be linked to the above-mentioned ad content that is used for to user's displaying by modes such as clicks, this ad content can be the various literal that comprise, image, the advertising message of elements such as sound, one section advertising film of playing in the audio frequency and video mode for example, flash or the like, the perhaps literal of one section advertising, poster or the like.
Above-mentioned two kinds of included particular contents of visit destination address substantially are identical, and its result all is in order to make the user browse to advertising message.Just in the advertisement putting operation of reality, the former ad content is directly to be showed in the user, and the latter is showed in the user by the mode of clicking.As the beacon information of advertisement putting, the former determines the advertisement putting number of times by advertisement to user's displaying amount, and the latter determines the advertisement putting number of times by the click volume of hyperlink.
In another preferred embodiment of the present invention, above-mentioned being used for comprises at least one current ad content to the ad content that the user shows, this current ad content is the ad content from the visit destination address that request message the comprised sensing of subscriber equipment.Outside this, comprise also and appoint a plurality of alternative ad contents that are intended for replacing current ad content that described replacement is based on predetermined policy and carries out.
Particularly, described request message from subscriber equipment can be a request message that is used at wireless interconnected online request browsing pages usually, in the browsing pages that presents based on this request message and by subscriber equipment, can include one or more ad contents, as current ad content.No matter be one or the situation of a plurality of ad contents, specific to each ad content, it can correspondingly have one or more alternative ad contents.When subscriber equipment repeats to browse the number of times of this page above pre-determined number, when perhaps the number of times that repeats to browse this page in the cycle at certain hour surpassed pre-determined number, described each current ad content all can switch to alternative ad content according to its pre-determined number restriction separately.In other words, the number of times that repeats to browse this page when subscriber equipment surpasses pre-determined number, and when perhaps the number of times that repeats to browse this page in the cycle at certain hour surpasses pre-determined number, the advertisement in this page will replace with alternative ad content and present to the user.Have the situation of a plurality of alternative ad contents at a current ad content, can select to be used to replace the alternative ad content of current ad content according to predetermined policy.For example, these ad contents are carried out sequenced serial number, count on subscriber equipment at every turn and repeat the number of times of browsing pages above pre-determined number, in the time of need changing current ad content with alternative ad content, sequentially change current ad content with alternative ad content according to predetermined serial number.The current ad content that at every turn is replaced can be used as alternative ad content equally, is used for replacing current ad content once more according to the order of described serial number afterwards.
Below will be by the device block diagram of the advertisement putting equipment 1 that in wireless Internet, is used for preventing fault advertisement shown in Figure 3, and the advertisement putting equipment that is used for preventing fault advertisement in wireless Internet that second aspect present invention provides is carried out concrete description in conjunction with an embodiment.
According to a specific embodiment of the present invention, advertisement putting equipment 1 shown in Figure 3 carries out preventing fault advertisement when mainly being applicable in the wireless Internet of for example mobile phone the Internet advertisement delivery.
Fig. 3 shows the device block diagram of advertisement putting equipment according to an embodiment of the invention, according to this device block diagram, can form a kind of advertisement putting equipment 1 that is used for preventing fault advertisement in wireless Internet.The present invention's intelligentized advertisement putting equipment 1 shown in Figure 3 has a network interface, particularly, described network can be the various networks that can realize transfer of data between user terminal 2 and advertisement putting equipment 1, comprise the Internet based on communication such as mobile phone the Internet, it also can be the network of local area network (LAN) or other types.In the present embodiment, described intelligentized advertisement putting equipment 1 can with the user equipment exchange data of the wireless Internet other end.
As shown in Figure 3, intelligent advertisement putting equipment 1 of the present invention has a receiving system 101, statistic device 102 and ad content dispensing device 103.
This receiving system 101 can pass through network, and for example wireless Internet receives the access request message from subscriber equipment 2, comprises a visit destination address in this access request message at least, and described visit destination address points to described advertisement content.The content of subscriber equipment 2 request visits is determined in the indication of the visit destination address that can comprise according to access request message.
After receiving system 101 receives described access request message by network from subscriber equipment 2, statistic device 102 in the advertisement putting equipment 1 extracts described visit destination address information described in from the access request message of subscriber equipment 2, and customer identification information, this customer identification information is used to discern specific subscriber equipment 2.
Generally speaking, described visit destination address information is pointed to a certain specific address in the wireless Internet, be used for making subscriber equipment 2 to browse the Website page of wireless Internet, diverse location is provided with the advertisement position that a plurality of advertisement deliveries are used usually on the page of these websites.Therefore, this visit destination address information can comprise in following or appoint multinomial: the station address that described visit destination address points to; And the advertising site mark number or the like of a certain browsing pages in the website pointed to of described visit destination address.
Secondly, in described wireless Internet, a plurality of subscriber equipmenies 2 can be arranged by wireless Internet and advertisement putting equipment 1 swap data,, comprise specific customer identification information in the access request message that these subscriber equipmenies 2 send separately for a plurality of subscriber equipmenies 2 are distinguished.These customer identification informations can comprise in following or appoint multinomial: the communicating number of described subscriber equipment 2; The model of described subscriber equipment 2, product ID or the like; The station address that described subscriber equipment 2 is logined in wireless Internet.For example, in a mobile phone the Internet, subscriber equipment 2 shown in Figure 1 can be various mobile phones, the user passes through the mobile phone the Internet to advertisement putting equipment 1 swap data of the present invention with mobile phone, the cell-phone number of these mobile phones, product ID etc. all can become the customer identification information of distinguishing mutually between the variant mobile phone in the mobile phone the Internet.Those skilled in the art should be noted that, above-mentioned cell-phone number, product ID etc. only are that the exemplary of described customer identification information given an example, when practical application, can freely select described visit destination address information or customer identification information, as long as it helps to discern described subscriber equipment 2.
Statistic device 102 in the advertisement putting equipment 1 provided by the present invention will be based on described customer identification information that extracts in the access request message from subscriber equipment 2 and/or visit destination address information, and statistics is from the access request message of same user device 2 and/or identical described visit destination address is sent the transmission number of times of access request message.Described statistic device 102 can be divided into information extracting device and counting device (not shown) usually, the former is used for extracting customer identification information and/or visit destination address information from the access request message of subscriber equipment 2, and the latter is used for counting from the access request message of subscriber equipment 2.Particularly, described statistic device 102 is based on the access request message transmission number of times of the customer identification information statistics of being extracted from identical subscriber equipment 2; Perhaps send the number of times of access request message based on the 2 pairs of identical visit destination addresses of described visit destination address statistics subscriber equipment that extracted; Also can be simultaneously in conjunction with these two kinds of statisticals.
Ad content dispensing device 103 in the advertisement putting equipment 1 can add up from the access request message of same user device 2 and/or identical described visit destination address is sent the transmission number of times of access request message, according to this statistics, ad content dispensing device 103 can be controlled based on predetermined policy and send ad content to described subscriber equipment.For example, when statistic device 102 added up send number of times and be less than pre-determined number from the access request message of identical subscriber equipment 2 time, this ad content dispensing device 103 sends to subscriber equipment 2 with the visit destination address ad content pointed that comprises in the described access request message; When statistic device 102 added up send number of times more than or equal to pre-determined number from the access request message of identical subscriber equipment 2 time, this ad content dispensing device 103 does not send visit destination address ad content pointed to subscriber equipment 2, generally, for example, the alternative ad content of being scheduled to can be sent to described subscriber equipment.
Adopt above-mentioned advertisement putting equipment 1 provided by the invention, can in wireless Internet, realize preventing fault advertisement.This preventing fault advertisement mainly is to realize to the number of times of specific subscriber equipment exposure advertisement by the advertisement that restriction is thrown in.For example: will be independently the special user equipment time number limiting of ad content that same visit destination address sent access request and receive feedback below predetermined times, can after described access request surpasses pre-determined number, no longer send ad content to subscriber equipment.Can prevent to receive over and over again access request message like this, and repeatedly repeat to show the situation of same advertisement content, reach the purpose of saving advertising resource to same subscriber equipment to same visit destination address from same subscriber equipment.
And advertisement putting equipment 1 of the present invention also can adapt to various concrete advertisement putting needs, carries out advertisement putting by specific mode, and for example, advertisement putting person can throw in the number of times of displaying by method control advertisement of the present invention; Perhaps, also can control the number of times that described advertisement is showed to specific subscriber equipment by method of the present invention.By the number of times of restriction, reduce repeatedly the problem that the malicious requests message of repeatability causes the advertisement putting cost to increase to isolated user equipment displaying advertisement.
As a preferred embodiment of advertisement putting equipment 1 of the present invention, statistic device 102 wherein can be controlled the ad content that sends to described subscriber equipment according to the described request message transmission number of times of adding up in the cycle at certain hour and based on predetermined policy.Particularly, at preset time in the cycle, for example in one day time cycle, statistic device 102 is sent the transmission number of times of access request message according to what add up from the access request message of same user device 2 and/or to identical described visit destination address in this time cycle of day, and ad content dispensing device 103 can be controlled based on predetermined policy and sends ad content to described subscriber equipment.When statistic device 102 added up send number of times and in one day time cycle, be less than pre-determined number from the access request message of identical subscriber equipment 2 time (for example, be less than 3 times), this ad content dispensing device 103 sends to subscriber equipment 2 with the visit destination address ad content pointed that comprises in the described access request message; When statistic device 102 in one day time cycle, added up send number of times more than or equal to pre-determined number from the access request message of identical subscriber equipment 2 time (for example, 4 times or more times), this ad content dispensing device 103 will not send visit destination address ad content pointed to subscriber equipment 2, generally, for example, it can send to described subscriber equipment with the alternative ad content of being scheduled to.
Behind above-mentioned preset time end cycle, to enter the next time cycle, at this next one in the time cycle, the access request message from subscriber equipment 2 that statistic device 102 is added up sends number of times and the previous time cycle calculates respectively, in other words, when a preset time cycle, after end in a day, 102 pairs of access request message from subscriber equipment 2 of statistic device send number of times and divide other statistics.Usually the mode that adopts is when beginning in each preset time cycle, and the access request message from concrete special user equipment 2 that statistic device 102 is added up sends number of times and makes zero, and restarts statistics number; Certainly, also can adopt other statistical, for example, when each preset time cycle begins, the access request message from concrete special user equipment 2 of advertisement putting equipment 1 not being added up sends number of times and makes zero, but on the statistics basis of previous time cycle further statistics number, and the number of times that calculates in this cycle during end cycle to be added up in the current time is to determine the access times (number of times of adding up when the number of times of statistics deducts beginning in the time of will finishing) in this cycle.102 pairs of statistic devices in the above-mentioned advertisement putting equipment 1 send in the mode that number of times adds up from the access request message of subscriber equipment 2, adopt the latter can obtain the statistics of a plurality of time cycles.
By being added up the mode of access request message transmission number of times each time cycle respectively, can more reasonably realize preventing fault advertisement.Its improvements are, have limited the advertisement of the being thrown in number of times to specific subscriber equipment exposure advertisement in cycle regular hour.For example: will be independently the special user equipment time number limiting of ad content that same visit destination address sent access request and receive feedback in every day below 3 times, when certain concrete subscriber equipment 2 sent access request and surpasses predetermined 3 times specific visit destination address in one day time cycle, in this time cycle of day, advertisement transmitting device 103 in the advertisement putting equipment 1 will no longer send ad content to subscriber equipment 2, after the next time cycle begins, this advertisement transmitting device 103 just can send ad content to subscriber equipment 2 based on the access request of 2 pairs of these specific visit destination addresses transmissions of this concrete subscriber equipment.So just can in each cycle of one day, prevent to receive over and over again access request message to same visit destination address from same subscriber equipment, and repeatedly repeat to show the situation of same advertisement content to same subscriber equipment, reach the purpose of saving advertising resource.In addition, because it is to divide other statistics according to the different time cycles that 102 pairs of access request message from subscriber equipment 2 of the statistic device in the advertisement putting equipment 1 send number of times, this mode can guarantee that the user normally visits (as long as its access times in this another time cycle do not exceed pre-determined number) to the ad content of same visit destination address in another time cycle.In fact, this mode limits is concrete special user equipment 2 allows the same visit destination address of visit in each predetermined period of time number of times, as is limited in and is no more than every day 3 times.This mode both can prevent that same ad content from being caused the waste of advertising resource at short notice by multiple repeated reference, can guarantee that again described ad content is reasonably met the visit of user's normal need.
As mentioned above, advertisement putting equipment 1 of the present invention is sent the transmission number of times of access request message according to what add up from the access request message of same user device 2 and/or to identical described visit destination address, and controls based on predetermined policy and to send ad content to described subscriber equipment 2.Preferably, when ad content dispensing device 103 control in advertisement putting equipment 1 sends ad contents to described subscriber equipment 2, need through a redirection steps, to be redirected to alternative destination address from the request message of user's equipment 2, the content that this alternative destination address linked comprises described ad content or predetermined alternative ad content.
Figure 4 shows that device block diagram, wherein, comprise a redirection device 104 in this advertisement putting equipment 1 ' according to the advertisement putting equipment 1 ' of a preferred embodiment of the present invention.Particularly, when the statistic device in the advertisement putting equipment 1 ' 102 added up send number of times and in cycle regular hour, be less than pre-determined number from the access request message of identical subscriber equipment 2 time (for example, be less than 3 times), this redirection device 104 with described access request message by being redirected to the described visit destination address that is comprised in this access request message, thereby make subscriber equipment 2 obtain the correspondent advertisement content; When the statistic device in the advertisement putting equipment 1 ' 102 in cycle regular hour, added up send number of times more than or equal to pre-determined number from the access request message of identical subscriber equipment 2 time (for example, 4 times or more times), ad content dispensing device 103 will not send visit destination address ad content pointed to subscriber equipment 2, generally, for example, can will be redirected to alternative ad content from the access request of user's equipment 2 by redirection device 104.Use redirection device 104 normally in order to adapt to the equipment of advertisement putting equipment and reception access request message under first kind of situation, the perhaps above-mentioned equipment that is used to add up is arranged at the situation of different physical locations; Under second kind of situation, use redirection device 104 access request of certain hour same destination address of multiple repeated reference in the cycle can be redirected to alternative ad content, with the advertising resource that avoids waste.For example, store the server A of ad content and receive and be arranged at two places respectively from the access request message of subscriber equipment 2 and the server B of adding up, between these two servers by Internet connection, when server B receives access request from subscriber equipment, if this subscriber equipment does not surpass pre-determined number to the access request of same destination address in the current time cycle, then the access request of this subscriber equipment is redirected to visit destination address on the server A that stores ad content, the visit destination address correspondent advertisement content that comprises in this access request is sent to subscriber equipment by server A by server B; If this subscriber equipment surpasses pre-determined number to the access request of same destination address in the current time cycle, then the access request of this subscriber equipment is redirected to alternative visit destination address on the server A that stores ad content, the alternative ad content outside the visit destination address that comprises in this access request is sent to subscriber equipment by server A by server B.
Visit destination address described in the present invention generally comprises in the following content or appoints multinomial: be used for the ad content to user's displaying; Be used to point out the link ad content pointed of user capture destination address.Particularly, be used for referring to the various literal that comprise image, the advertising message of elements such as sound, one section advertising film of playing in the audio frequency and video mode for example, flash or the like, the perhaps literal of one section advertising, poster or the like to the ad content that the user shows.Be used to point out the link ad content pointed of user capture destination address to be usually expressed as the form of hyperlink, for example, when the user browses wireless interconnected online information by its subscriber equipment, a certain section literal in this information, perhaps some illustrations are hyperlink, can point out the user to be linked to the above-mentioned ad content that is used for to user's displaying by modes such as clicks, this ad content can be the various literal that comprise, image, the advertising message of elements such as sound, one section advertising film of playing in the audio frequency and video mode for example, flash or the like, the perhaps literal of one section advertising, poster or the like.
Above-mentioned two kinds of included particular contents of visit destination address substantially are identical, and its result all is in order to make the user browse to advertising message.Just in the advertisement putting operation of reality, the former ad content is directly to be showed in the user, and the latter is showed in the user by the mode of clicking.As the beacon information of advertisement putting, the former determines the advertisement putting number of times by advertisement to user's displaying amount, and the latter determines the advertisement putting number of times by the click volume of hyperlink.
In another preferred embodiment of advertisement putting equipment of the present invention, above-mentioned being used for comprises at least one current ad content to the ad content that the user shows, this current ad content is the ad content from the visit destination address that request message the comprised sensing of subscriber equipment.Outside this, comprise also and appoint a plurality of alternative ad contents that are intended for replacing current ad content that described replacement is based on predetermined policy and carries out.
Particularly, described request message from subscriber equipment can be a request message that is used at wireless interconnected online request browsing pages usually, in the browsing pages that presents based on this request message and by subscriber equipment, can include one or more ad contents, as current ad content.No matter be one or the situation of a plurality of ad contents, specific to each ad content, it can correspondingly have one or more alternative ad contents.When subscriber equipment repeats to browse the number of times of this page above pre-determined number, when perhaps the number of times that repeats to browse this page in the cycle at certain hour surpassed pre-determined number, described each current ad content all can switch to alternative ad content according to its pre-determined number restriction separately.In other words, the number of times that repeats to browse this page when subscriber equipment surpasses pre-determined number, and when perhaps the number of times that repeats to browse this page in the cycle at certain hour surpasses pre-determined number, the advertisement in this page will replace with alternative ad content and present to the user.Have the situation of a plurality of alternative ad contents at a current ad content, can select to be used to replace the alternative ad content of current ad content according to predetermined policy.For example, these ad contents are carried out sequenced serial number, count on subscriber equipment at every turn and repeat the number of times of browsing pages above pre-determined number, in the time of need changing current ad content with alternative ad content, sequentially change current ad content with alternative ad content according to predetermined serial number.The current ad content that at every turn is replaced can be used as alternative ad content equally, is used for replacing current ad content once more according to the order of described serial number afterwards.
Fig. 5 is the system configuration schematic diagram of advertisement putting equipment according to the present invention in mobile phone the Internet and the Internet.Those skilled in the art are to be understood that, this schematic diagram only is the schematic diagram of the instantiation of advertisement putting equipment of the present invention when being used for constructing system, when practical application, the system that advertisement putting equipment of the present invention can make up is not limited to this schematic diagram, and various changes can be made and improvement.
As shown in Figure 5, advertisement putting equipment 1 of the present invention is by receiving and statistical server 501 and advertisement send server 502 constitute.Wherein corresponding with the advertisement putting equipment 1 of Fig. 3 demonstration, comprise the receiving system 101 shown in Fig. 3, statistic device 102 in described reception and the statistical server 501; Perhaps corresponding with the advertisement putting equipment 1 ' of Fig. 4 demonstration, comprise the receiving system 101 shown in Fig. 3 in described reception and the statistical server 501, statistic device 102, and redirection device 104.Comprise Fig. 3 or ad content dispensing device 103 shown in Figure 4 in the described advertisement send server 502.Because this reception and statistical server 501 and advertisement send server 502 comprise above-mentioned various devices, so they have the concrete function of the above various devices of introducing.
Particularly, receiving system 101 in this reception and the statistical server 501 can pass through network, for example wireless Internet receives the access request message from subscriber equipment 2, comprises a visit destination address in this access request message at least, and described visit destination address points to described advertisement content.The content of subscriber equipment 2 request visits is determined in the indication of the visit destination address that can comprise according to access request message.
After receiving system 101 in reception and statistical server 501 receives described access request message by network from subscriber equipment 2, receive and statistical server 501 in statistic device 102 described from the access request message of subscriber equipment 2 in the described visit destination address information of extraction, and customer identification information, this customer identification information is used to discern specific subscriber equipment 2.
Generally speaking, described visit destination address information is pointed to a certain specific address in the wireless Internet, be used for making subscriber equipment 2 to browse the Website page of wireless Internet, diverse location is provided with the advertisement position that a plurality of advertisement deliveries are used usually on the page of these websites.Therefore, this visit destination address information can comprise in following or appoint multinomial: the station address that described visit destination address points to; And the advertising site mark number or the like of a certain browsing pages in the website pointed to of described visit destination address.
Secondly, in described wireless Internet, a plurality of subscriber equipmenies 2 can be arranged by wireless Internet and advertisement putting equipment 1 swap data,, comprise specific customer identification information in the access request message that these subscriber equipmenies 2 send separately for a plurality of subscriber equipmenies 2 are distinguished.These customer identification informations can comprise in following or appoint multinomial: the communicating number of described subscriber equipment 2; The model of described subscriber equipment 2, product ID or the like; The station address that described subscriber equipment 2 is logined in wireless Internet.For example, in a mobile phone the Internet, subscriber equipment 2 shown in Figure 1 can be various mobile phones, the user passes through the mobile phone the Internet to advertisement putting equipment 1 swap data of the present invention with mobile phone, the cell-phone number of these mobile phones, product ID etc. all can become the customer identification information of distinguishing mutually between the variant mobile phone in the mobile phone the Internet.Those skilled in the art should be noted that, above-mentioned cell-phone number, product ID etc. only are that the exemplary of described customer identification information given an example, when practical application, can freely select described visit destination address information or customer identification information, as long as it helps to discern described subscriber equipment 2.
Statistic device 102 in reception provided by the present invention and the statistical server 501 will be based on described customer identification information that extracts in the access request message from subscriber equipment 2 and/or visit destination address information, and statistics is from the access request message of same user device 2 and/or identical described visit destination address is sent the transmission number of times of access request message.Described statistic device 102 can be divided into information extracting device and counting device (not shown) usually, the former is used for extracting customer identification information and/or visit destination address information from the access request message of subscriber equipment 2, and the latter is used for counting from the access request message of subscriber equipment 2.Particularly, described statistic device 102 is based on the access request message transmission number of times of the customer identification information statistics of being extracted from identical subscriber equipment 2; Perhaps send the number of times of access request message based on the 2 pairs of identical visit destination addresses of described visit destination address statistics subscriber equipment that extracted; Also can be simultaneously in conjunction with these two kinds of statisticals.
Ad content dispensing device 103 in the advertisement send server 502 can add up from the access request message of same user device 2 and/or identical described visit destination address is sent the transmission number of times of access request message, according to this statistics, ad content dispensing device 103 can be controlled based on predetermined policy and send ad content to described subscriber equipment.For example, when statistic device 102 added up send number of times and be less than pre-determined number from the access request message of identical subscriber equipment 2 time, this ad content dispensing device 103 sends to subscriber equipment 2 with the visit destination address ad content pointed that comprises in the described access request message; When statistic device 102 added up send number of times more than or equal to pre-determined number from the access request message of identical subscriber equipment 2 time, this ad content dispensing device 103 does not send visit destination address ad content pointed to subscriber equipment 2, generally, for example, the alternative ad content of being scheduled to can be sent to described subscriber equipment.
Adopt provided by the invention above-mentionedly, can in wireless Internet, realize preventing fault advertisement by the advertisement putting equipment 1 that receives and statistical server 501 and advertisement send server 502 are formed.This preventing fault advertisement mainly is to realize to the number of times of specific subscriber equipment exposure advertisement by the advertisement that restriction is thrown in.For example: will be independently the special user equipment time number limiting of ad content that same visit destination address sent access request and receive feedback below predetermined times, can after described access request surpasses pre-determined number, no longer send ad content to subscriber equipment.Can prevent to receive over and over again access request message like this, and repeatedly repeat to show the situation of same advertisement content, reach the purpose of saving advertising resource to same subscriber equipment to same visit destination address from same subscriber equipment.
And advertisement putting equipment 1 of the present invention also can adapt to various concrete advertisement putting needs, carries out advertisement putting by specific mode, and for example, advertisement putting person can throw in the number of times of displaying by method control advertisement of the present invention; Perhaps, also can control the number of times that described advertisement is showed to specific subscriber equipment by method of the present invention.By the number of times of restriction, reduce repeatedly the problem that the malicious requests message of repeatability causes the advertisement putting cost to increase to isolated user equipment displaying advertisement.
As a preferred embodiment of advertisement putting equipment 1 of the present invention, wherein the statistic device 102 in reception and the statistical server 501 can be controlled the ad content that sends to described subscriber equipment according to the described request message transmission number of times of adding up in the cycle at certain hour and based on predetermined policy.Particularly, at preset time in the cycle, for example in one day time cycle, statistic device 102 is sent the transmission number of times of access request message according to what add up from the access request message of same user device 2 and/or to identical described visit destination address in this time cycle of day, and the ad content dispensing device 103 in the advertisement send server 502 can be controlled based on predetermined policy and sends ad content to described subscriber equipment.When statistic device 102 added up send number of times and in one day time cycle, be less than pre-determined number from the access request message of identical subscriber equipment 2 time (for example, be less than 3 times), this ad content dispensing device 103 sends to subscriber equipment 2 with the visit destination address ad content pointed that comprises in the described access request message; When statistic device 102 in one day time cycle, added up send number of times more than or equal to pre-determined number from the access request message of identical subscriber equipment 2 time (for example, 4 times or more times), this ad content dispensing device 103 will not send visit destination address ad content pointed to subscriber equipment 2, generally, for example, it can send to described subscriber equipment with the alternative ad content of being scheduled to.
Behind above-mentioned preset time end cycle, to enter the next time cycle, at this next one in the time cycle, the access request message from subscriber equipment 2 that statistic device 102 is added up sends number of times and the previous time cycle calculates respectively, in other words, when a preset time cycle, after end in a day, 102 pairs of access request message from subscriber equipment 2 of statistic device send number of times and divide other statistics.Usually the mode that adopts is when beginning in each preset time cycle, and the access request message from concrete special user equipment 2 that statistic device 102 is added up sends number of times and makes zero, and restarts statistics number; Certainly, also can adopt other statistical, for example, when each preset time cycle begins, the access request message from concrete special user equipment 2 of statistic device 102 not being added up sends number of times and makes zero, but on the statistics basis of previous time cycle further statistics number, and the number of times that calculates in this cycle during end cycle to be added up in the current time is to determine the access times (number of times of adding up when the number of times of statistics deducts beginning in the time of will finishing) in this cycle.102 pairs of statistic devices in above-mentioned reception and the statistical server 501 send in the mode that number of times adds up from the access request message of subscriber equipment 2, adopt the latter can obtain the statistics of a plurality of time cycles.
By being added up the mode of access request message transmission number of times each time cycle respectively, can more reasonably realize preventing fault advertisement.Its improvements are, have limited the advertisement of the being thrown in number of times to specific subscriber equipment exposure advertisement in cycle regular hour.For example: will be independently the special user equipment time number limiting of ad content that same visit destination address sent access request and receive feedback in every day below 3 times, when certain concrete subscriber equipment 2 sent access request and surpasses predetermined 3 times specific visit destination address in one day time cycle, in this time cycle of day, advertisement transmitting device 103 in the advertisement send server 502 will no longer send ad content to subscriber equipment 2, after the next time cycle begins, this advertisement transmitting device 103 just can send ad content to subscriber equipment 2 based on the access request of 2 pairs of these specific visit destination addresses transmissions of this concrete subscriber equipment.So just can in each cycle of one day, prevent to receive over and over again access request message to same visit destination address from same subscriber equipment, and repeatedly repeat to show the situation of same advertisement content to same subscriber equipment, reach the purpose of saving advertising resource.In addition, because receive and statistical server 501 in 102 pairs of access request message of statistic device from subscriber equipment 2 to send number of times be to divide other to add up according to the different time cycles, this mode can guarantee that the user normally visits (need only its access times in this another time cycle and do not exceed pre-determined number) to the ad content of same visit destination address in another time cycle.In fact, this mode limits is concrete special user equipment 2 allows the same visit destination address of visit in each predetermined period of time number of times, as is limited in and is no more than every day 3 times.This mode both can prevent that same ad content from being caused the waste of advertising resource at short notice by multiple repeated reference, can guarantee that again described ad content is reasonably met the visit of user's normal need.
As mentioned above, advertisement putting equipment 1 of the present invention is sent the transmission number of times of access request message according to what add up from the access request message of same user device 2 and/or to identical described visit destination address, and controls based on predetermined policy and to send ad content to described subscriber equipment 2.Preferably, also comprise a redirection device 104 in described reception and the statistical server 501, when ad content dispensing device 103 control sends ad contents to described subscriber equipment 2, this redirection device 104 can be redirected to the request message from user's equipment 2 alternative destination address, and the content that this alternative destination address linked comprises described ad content or predetermined alternative ad content.
In addition, in actual use, advertisement putting equipment 1 of the present invention can link to each other with Internet Server database 3 shown in Figure 5, generally speaking, advertisement that advertisement putting person can throw in needs and relevant to advertisement all are movably arranged on the information management system 4 and import (ad content for example, limit concrete special user equipment in cycle at certain hour and visit the number of times of same ad content, or the like), these information or data are through network, for example the Internet is input to Internet Server database 3, and be sent to reception and statistical server 501 and/or advertisement send server 502 in the advertisement putting equipment 1 by Internet Server database 3, to finish from receiving access request message from subscriber equipment 2 until sending ad content or alternative ad content process to described subscriber equipment 2.
As one preferred embodiment, in the said system analysis of advertising results module can also be set.Fig. 6 has shown the network topology structure schematic diagram of advertisement putting equipment in mobile phone the Internet and the Internet according to a preferred embodiment of the invention, comprises an analysis of advertising results server 5 in this network topology structure.Advertisement send server 502 all is stored in the database of this advertisement send server 502 to the relevant information that subscriber equipment 2 sends ad content, in order to obtain real-time advertisement delivery effect data, can obtain this advertisement send server 502 sends relevant information from ad content to subscriber equipment 2 by analysis of advertising results server 5, for example, certain hour in the cycle particular advertisement content to user's displaying number of times, number of times of user capture advertisement or the like.
More than embodiments of the invention are described, but the present invention is not limited to specific system, equipment and concrete agreement, those skilled in that art can make various distortion or modification within the scope of the appended claims.

Claims (18)

1. an advertisement placement method that is used for preventing fault advertisement in wireless Internet is characterized in that, may further comprise the steps:
A receives the access request message from subscriber equipment, and this access request message comprises a visit destination address, and described visit destination address points to described advertisement content;
B adds up the number of times that this subscriber equipment sends described access request message;
C controls according to the number of times of the described access request message of transmission of being added up and based on predetermined policy and sends ad content to described subscriber equipment.
2. method according to claim 1 is characterized in that, described step b comprises:
B1 extracts described visit destination address information and customer identification information in described access request message, this customer identification information is used to discern specific subscriber equipment;
B2 is based on described customer identification information and/or visit destination address information, and statistics is from the access request message of same user device and/or identical described visit destination address is sent the transmission number of times of access request message.
3. method according to claim 1 and 2 is characterized in that, described step c comprises:
-send number of times and control the ad content that sends to described subscriber equipment based on predetermined policy according to the described request message of adding up in the cycle at certain hour.
4. according to any described method among the claim 1-3, it is characterized in that described predetermined policy comprises in the following each or appoints multinomial:
-when described request number of times during, described visit destination address ad content pointed is sent to described subscriber equipment less than pre-determined number;
-when described request number of times during, predetermined alternative ad content is sent to described subscriber equipment more than or equal to pre-determined number.
5. according to any described method among the claim 1-4, it is characterized in that, among the described step c, when control sends ad content to described subscriber equipment through a redirection steps:
-will be redirected to alternative destination address from the request message of user's equipment, the content that this alternative destination address linked comprises described ad content or predetermined alternative ad content.
6. according to aforementioned any described method of claim, it is characterized in that, described visit destination address point to following each or appoint multinomial:
-be used for the ad content showed to the user;
-be used to point out the link ad content pointed of user capture destination address.
7. method according to claim 6 is characterized in that, described ad content comprises:
-at least one current ad content, this current ad content are the ad contents from the visit destination address that request message the comprised sensing of subscriber equipment; With
Many alternative ad contents that are intended for replacing current ad content of-Ren, described replacement is based on predetermined policy and carries out.
8. method according to claim 2 is characterized in that, described customer identification information comprises in following or appoints multinomial:
The communicating number of-described subscriber equipment;
The model of-described subscriber equipment;
-station address that described subscriber equipment is logined in wireless Internet.
9. method according to claim 2 is characterized in that, described visit destination address information comprises in following or appoints multinomial:
The station address of-described visit destination address sensing;
Advertising site mark in the website that-described visit destination address points to number.
10. an advertisement putting equipment that is used for preventing fault advertisement in wireless Internet is characterized in that, comprises with lower device:
Receiving system, this device are used to receive the access request message from subscriber equipment, and this access request message comprises a visit destination address, and described visit destination address points to ad content;
Statistic device is used to add up the number of times that this subscriber equipment sends described request message;
The ad content dispensing device is used for sending the number of times of described access request message and controlling the transmission ad content to described subscriber equipment based on predetermined policy according to the statistics Sa.
11. equipment according to claim 10 is characterized in that, described statistic device comprises:
Information extracting device is used for extracting described visit destination address information and customer identification information in described access request message from subscriber equipment, and this customer identification information is used to discern specific subscriber equipment;
Counting device, it adds up the transmission number of times of described access request message based on described customer identification information and/or visit destination address information.
12., it is characterized in that described dispensing device is used for according to claim 10 or 11 described equipment:
-described the access request message of being added up in the cycle according to certain hour sends number of times and controls the ad content that sends to described subscriber equipment based on predetermined policy.
13. according to any described equipment among the claim 10-12, wherein said predetermined policy comprises in the following each or appoints multinomial:
-when described request number of times during, described visit destination address ad content pointed is sent to described subscriber equipment less than pre-determined number;
-when described request number of times during, predetermined ad content is sent to described subscriber equipment more than or equal to pre-determined number.
14. equipment according to claim 13 wherein also comprises:
Redirection device, this device are used for the request message from user's equipment is redirected to alternative destination address, and the content that this alternative destination address linked comprises described ad content or predetermined alternative ad content.
15. according to any described equipment among the claim 10-14, wherein, described visit destination address ad content pointed comprise following each or appoint multinomial:
-be used for the ad content showed to the user;
-be used to point out the link ad content pointed of user capture destination address.
16. equipment according to claim 15, wherein said ad content comprises:
-at least one current ad content, this current ad content are the ad contents from the visit destination address that request message the comprised sensing of subscriber equipment; With
Many pre-determined advertisement contents that are intended for replacing current ad content of-Ren, described replacement is based on predetermined policy and carries out.
17. equipment according to claim 11, wherein said customer identification information comprise in following or appoint multinomial:
The communicating number of-described subscriber equipment;
The model of-described subscriber equipment;
-station address that described subscriber equipment is logined in wireless Internet.
18. equipment according to claim 11, wherein said visit destination address information comprise in following or appoint multinomial:
The station address of-described visit destination address sensing;
Advertising site mark in the website that-described visit destination address points to number.
CNA2007101735927A 2007-12-28 2007-12-28 Advertisement delivery method and apparatus for preventing fault advertisement in wireless internet Pending CN101471801A (en)

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CN102006675A (en) * 2009-08-31 2011-04-06 华为技术有限公司 Data transmission method, transmission equipment and mobile terminal
CN102780603A (en) * 2011-05-11 2012-11-14 阿里巴巴集团控股有限公司 Web traffic control method and device
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CN103368813B (en) * 2012-03-26 2016-09-14 腾讯科技（深圳）有限公司 A kind of method and system realizing Web information issuance
CN103368813A (en) * 2012-03-26 2013-10-23 腾讯科技（深圳）有限公司 Method and system for realization of network information release
CN102800005A (en) * 2012-07-20 2012-11-28 北京亿赞普网络技术有限公司 Network advertisement putting method and device
CN103747444A (en) * 2013-02-26 2014-04-23 王新 Anti-cheating system of mobile platform
CN103679509A (en) * 2013-12-13 2014-03-26 苏州网信工商信用服务有限公司 Advertisement putting device for mobile Internet
CN105207881A (en) * 2014-06-10 2015-12-30 阿里巴巴集团控股有限公司 Message sending method and equipment
CN106156230A (en) * 2015-04-24 2016-11-23 阿里巴巴集团控股有限公司 A kind of method and device generating interior chain
CN106156230B (en) * 2015-04-24 2019-11-08 阿里巴巴集团控股有限公司 The method and device of chain in a kind of generation
CN106358057A (en) * 2016-11-28 2017-01-25 天脉聚源（北京）科技有限公司 Advertisement putting method and device
CN106358057B (en) * 2016-11-28 2019-07-26 天脉聚源（北京）科技有限公司 The put-on method and device of advertisement
WO2018133863A1 (en) * 2017-01-22 2018-07-26 腾讯科技（深圳）有限公司 Advertisement exposure frequency control method and advertisement exchange platform
CN106992972A (en) * 2017-03-15 2017-07-28 咪咕数字传媒有限公司 A kind of cut-in method and device
CN110460902A (en) * 2018-05-08 2019-11-15 腾讯科技（深圳）有限公司 Playing method and device, storage medium, the electronic device of media information
CN110460902B (en) * 2018-05-08 2022-02-22 腾讯科技（深圳）有限公司 Media information playing method and device, storage medium and electronic device

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