CN108154405A - Information providing method, computer readable storage medium and computing device - Google Patents
Information providing method, computer readable storage medium and computing device Download PDFInfo
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- CN108154405A CN108154405A CN201810080758.9A CN201810080758A CN108154405A CN 108154405 A CN108154405 A CN 108154405A CN 201810080758 A CN201810080758 A CN 201810080758A CN 108154405 A CN108154405 A CN 108154405A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
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- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
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Abstract
The present invention provides a kind of information providing method, computer readable storage medium and computing devices.The information providing method includes the following steps：User identifier is obtained from terminal；Whether the user identifier for judging to get belongs to predetermined packet；In the case where user identifier belongs to predetermined packet, provide the terminal with and the corresponding content information of predetermined packet；And in response to the browse request for content information that terminal is sent, virtual objects are distributed to user identifier.By some embodiments of the present invention, effectively accurately content popularization and dispensing, and improve the participation enthusiasm of user can be carried out.
Description
Technical field
The present invention relates to a kind of information providing method, computer readable storage medium and computing devices.
Background technology
Traditional network marketing advertisement is that the most intuitive also the most common type of early stage website in the country cashes pattern, is occurred together
Be that early stage a batch is absorbed in and does the venture company of the web advertisement, the Network Marketing Mode in this period is also very simple, i.e., in packaging
Hold resource and be sold to advertiser, be still a kind of more traditional operation mode.Such advertisement is launched, it is difficult to obtain publicity well
And promotion effect.Advertisement is not made any distinction between in ground blindness dispensing to public group, however potential possible interested user is only
It occupies the minority, it is relatively low to launch conversion ratio.
The epoch of mobile Internet already arrive, and more and more people's selection is gone each in completing to live by smart mobile phone
Kind activity.According to data analysis, public whole day flow distribution is such：Be the peak of PC ends flow in the 9 points of morning at 19 points in afternoon
Value；And this period of 2:00 AM is arrived at 20 points, mobile Internet flow has accounted for 80%.Compared to the PC between at work
Flow, browsing, search, shopping and the behavior of payment of user are completed in mobile terminal, caused by this 80% user
Advertisement value increases severely, it is clear that the foothold of user is in mobile terminal.Advertiser can also be accustomed to user, more
Investment turn to mobile terminal advertisement expenditure.
Particularly, it from Media Era, challenges from media to traditional media.Internet communication becomes the biography of " zero gate sill "
Broadcast mode, any network user can become disseminator.From media platform include but not limited to personal microblogging, personal daily record,
Personal homepage etc., wherein most representative hosted platform is Facebook, youtube and the Twitter in the U.S., Chinese QQ
Space, Sina weibo, Tencent's microblogging, wechat circle of friends, wechat public platform, Renren Network, Baidu's mhkc etc. and Baidu hundred
Platform is write from media by family, Sohu, Netease, Tencent etc..
How in the case where voluminous media, magnanimity information are propagated, effectively accurately content popularization and dispensing, and improve are carried out
The problem of participation enthusiasm of user is urgent need to resolve.
Invention content
The some embodiments of the present invention at least one technical problem to be solved is deficiency for the above-mentioned prior art,
A kind of information providing method that can solve above-mentioned technical problem, computer readable storage medium and computing device are provided.
In some embodiments, a kind of information providing method is provided, is included the following steps：User's mark is obtained from terminal
Know symbol；Whether the user identifier for judging to get belongs to predetermined packet；Belong to described predetermined in the user identifier
In the case of grouping, provided and the corresponding content information of the predetermined packet to the terminal；And in response to the terminal
The browse request for the content information sent distributes virtual objects to the user identifier.
In some embodiments, each grouping is gone with the social property based on user, living habit, hobby or consumption
Multiple users to extract draw a portrait corresponding respectively.
In some embodiments, the data provided based on content information provider or third party, to judge what is got
Whether the user identifier belongs to predetermined packet.
In some embodiments, the browse request for the content information sent in response to the terminal, to institute
The step of stating user identifier distribution virtual objects includes：In the terminal display with the virtual objects are corresponding disappears
Breath；And the virtual objects for the message sent in response to the terminal get request, to the user identifier point
With virtual objects.
In some embodiments, display includes at least one in the following terms with the corresponding message of the virtual objects
Kind：Display virtual objects picture, display get link, button is got in display, show input window or show predetermined pattern；It is described
Virtual objects are got request and are included：Virtual objects picture is clicked, is clicked and is got link, clicks and get button, in input window
It inputs specify information or the operation along desired trajectory is performed on predetermined pattern.
In some embodiments, the method is further comprising the steps of：Prompt message is shared in display in the terminal,
Based on the visit capacity for sharing link sent to the terminal, virtual objects are distributed to the user identifier.
In some embodiments, the virtual object assigned based on the visit capacity for sharing link sent to the terminal
Product from response to the browse request and the type of assigned virtual objects is different.
In some embodiments, pair with the breviary of the corresponding content information of predetermined packet abstract addition label or
Person is provided the terminal with and the corresponding content information of the predetermined packet in a manner of pop-up window.
In some embodiments, the method is further comprising the steps of：In response to terminal transmission to virtual object
The distribution inquiry request of product shows the assignment record for the virtual objects that the user identifier has been assigned.
In some embodiments, the assignment record includes distribution time, quantity allotted and/or distribution type.
In some embodiments, the method is further comprising the steps of：Each content information is clear in the unit of account period
Look at the type and quantity of number, the virtual objects shared number or distributed.
In some embodiments, the user identifier includes at least one of the following terms：Cookie, MAC Address,
Social networks account, E-mail address account, on-line communities account, shopping website account, international mobile equipment identification number（IMEI）/
Mobile EIC equipment identification code（MEID）, Electronic Serial Number, cellular data number or integrated circuit card ID number.
In some embodiments, multiple user identifiers are got from the terminal, it is the multiple for what is got
It is corresponding more to provide the multiple predetermined packet difference belonged to the multiple user identifier to the terminal for user identifier
A content information.
In some embodiments, the terminal includes：Mobile phone, personal digital assistant（PDA）, tablet computer, pen
Remember this computer, intelligence TV or desktop computer.
In some embodiments, the content information includes video information, text message or image information.
In some embodiments, the virtual objects include at least one of the following terms：Game articles, game material
Material, virtual red packet, virtual integration or virtual voucher.
In some embodiments, in response to the browse request and assigned virtual objects are the virtual of the random amount of money
Red packet.
In some embodiments, it provides to the terminal and includes with the corresponding content information of the predetermined packet：
Predetermined period provides and the corresponding content information of the predetermined packet, and/or the end to predetermined geographic locality to the terminal
End provides and the corresponding content information of the predetermined packet.
In some embodiments, a kind of computer readable storage medium for being stored with computer program is provided, it is described
Computer program is used to implement when being executed by processor according to the information providing method described in any the above embodiment.
In some embodiments, a kind of computing device is provided, including memory, processor and is stored in described deposit
Computer program on reservoir, the computer program are used to implement when being executed by processor according to any the above embodiment
The information providing method.
At least one advantageous effect of embodiment provided by the present invention is：Effective accurately content can be carried out to push away
Wide and dispensing, and improve the participation enthusiasm of user.
The invention content of front is only illustrative, and it is restricted in any way to be not intended to.Except the above
Illustrative aspect, except embodiment and feature, aspect, embodiment and feature in addition by referring to accompanying drawing and it is following in detail
Thin description will become obvious.
Description of the drawings
According to the description below and appended claims with reference to attached drawing, above-mentioned and other feature of the invention will become more
Add clear.Understand that these attached drawings only describe according to certain embodiments of the present invention, so as to be not considered as the limitation present invention's
Range will describe the present invention by using attached drawing more features and details.
Fig. 1 is the flow chart of information providing method provided by the present invention.
Specific embodiment
It is described further in conjunction with attached drawing.
Fig. 1 shows the flow chart of information providing method provided by the present invention.With reference to attached drawing 1, the present invention is in some realities
It applies in mode, provides a kind of information providing method, include the following steps：S101：User identifier is obtained from terminal；S102：
Whether the user identifier for judging to get belongs to predetermined packet；S103：In the case where user identifier belongs to predetermined packet,
It provides the terminal with and the corresponding content information of predetermined packet；And S104：In response to terminal send for content information
Browse request distributes virtual objects to user identifier.
In some embodiments, user identifier includes at least one of the following terms：Cookie, MAC Address, social activity
Network account, E-mail address account, on-line communities account, shopping website account, international mobile equipment identification number（IMEI）/ mobile
EIC equipment identification code（MEID）, Electronic Serial Number, cellular data number or integrated circuit card ID number.In some embodiments,
Each grouping and the social property based on user, living habit, hobby or consumer behavior and multiple users for extracting draw a portrait
It is corresponding respectively.In some embodiments, terminal includes：Mobile phone, personal digital assistant（PDA）, tablet computer, notes
This computer, intelligence TV or desktop computer.In some embodiments, content information includes video information, text message or image
Information.
In the push or offer from the media app such as media or news website, the news of news client, comment, lead to
It crosses from such as mobile phone, personal digital assistant（PDA）, tablet computer, laptop, intelligence TV or desktop computer etc
User identifier is obtained in terminal, user identifier includes at least one of the following terms：Cookie, MAC Address, social networks
Account, E-mail address account, on-line communities account, shopping website account, international mobile equipment identification number（IMEI）/ movement equipment
Identification code（MEID）, Electronic Serial Number, cellular data number or integrated circuit card ID numbers, these media app marked by user
User identity can be obtained by knowing symbol, on the basis of user identity is known, be classified to user, and then judge whether user belongs to
In predetermined packet, each grouping and the social property based on user, living habit, hobby or consumer behavior and extract more
A user draws a portrait, and difference is corresponding, for example, grouping can be the consumer behaviors such as financing, automobile, house property, grouping, which can also be, flutters
Gram, swimming, football, basketball, the hobbies such as diving, grouping can also be the social properties such as student, office worker, civil servant, doctor.
Media app can be pushed based on user's portrait to carry out accurately information to user as a result,, can so as to avoid looking for a needle in a haystack
Improve advertising efficiency.In addition, after browsing pushed information in user, also further virtual object is distributed to user identifier
Product reward user, the navigation patterns of user are encouraged with this.In some embodiments, virtual objects include following
Every at least one：Game articles, game material, virtual red packet, virtual integration or virtual voucher.For example, virtual objects
Can be game money, game points, game article, electronic coupons etc..Media app is not limited to mobile terminal app, equally applicable
In the software on such as desktop computer.In some embodiments, the virtual objects assigned in response to browse request are random
The virtual red packet of the amount of money.
It is well known that in search engine optimization（SEO）In, on the basis for understanding search engine nature ranking mechanism,
Adjusting and optimizing inside and out being carried out to website improves the natural ranking of website keyword in a search engine, obtains more
The amount of showing, more target customers is attracted to click and access websites, so as to reach the target of internet marketing and brand building.With this
Similar, one aspect of the present invention, on the other hand by rewarding suitable user, can be obtained splendid by precisely launching
Promotion effect.
In some embodiments, the data provided based on content information provider or third party, to judge what is got
Whether user identifier belongs to predetermined packet.Predetermined packet can be that media app obtains customer analysis oneself, but in order to
Better and more comprehensively determine predetermined packet, predetermined packet information can be obtained from third party.For example, from certain news providers,
Shopping website obtains.
In some embodiments, the browse request for content information sent in response to terminal, to user identifier
The step of distributing virtual objects includes：The displayed on the terminals and corresponding message of virtual objects；And it is sent in response to terminal
The virtual objects for message get request, to user identifier distribute virtual objects.
In some embodiments, display includes at least one of the following terms with the corresponding message of virtual objects：
Display virtual objects picture, display get link, button is got in display, show input window or show predetermined pattern；Virtual object
Product are got request and are included：Virtual objects pictures is clicked, is clicked and is got link, clicks and get button, input and refer in input window
Determine information or the operation along desired trajectory is performed on predetermined pattern.User gets virtual objects can be by inputting
Specify information is inputted in window or the operation along desired trajectory is performed on predetermined pattern, thus, it is possible to prevent defrauding of for robot
Reward behavior.
In some embodiments, method is further comprising the steps of：It is displayed on the terminals to share prompt message, based on to end
The visit capacity for sharing link sent is held, virtual objects are distributed to user identifier.In order to further expand the influence of media app
Power, the behavior for sharing link for user, can also be encouraged again.
In some embodiments, the virtual objects assigned based on the visit capacity for sharing link sent to terminal with
The type of the virtual objects assigned in response to browse request is different.
In some embodiments, pair with the breviary of the corresponding content information of predetermined packet abstract addition label or with
Pop-up window mode provides the terminal with and the corresponding content information of predetermined packet.
In some embodiments, method is further comprising the steps of：The distribution to virtual objects sent in response to terminal
Inquiry request, the assignment record of virtual objects that display user identifier has been assigned.In some embodiments, assignment record
Including distribution time, quantity allotted and/or distribution type.In some embodiments, method is further comprising the steps of：It calculates single
The type and quantity of the number of visits of each content information, the virtual objects shared number or distributed in the period of position.Based on point
With record and the statistics to browsing, sharing, distribute information, data statistics and analysis are carried out conducive to media app, to be carried out to algorithm
It improves.
In some embodiments, multiple user identifiers are got from terminal, for the multiple user identifiers got
Symbol provides the terminal with the multiple predetermined packet belonged to multiple user identifiers and distinguishes corresponding multiple content informations.Foundation
The different user identifier in source, as Cookie, MAC Address, social networks account, E-mail address account, on-line communities account,
Shopping website account, international mobile equipment identification number（IMEI）/ movement EIC equipment identification code（MEID）, Electronic Serial Number, honeycomb number
Numbered according to number or integrated circuit card ID etc., same user may be divided into different predetermined packet, by providing the terminal with
Distinguish corresponding multiple content informations with multiple predetermined packet that multiple user identifiers belong to, can more comprehensively be directed to user
The attribute showed is pushed, better.
In some embodiments, it provides the terminal with and includes with the corresponding content information of predetermined packet：In predetermined period
Provide the terminal with content information corresponding with predetermined packet, and/or to predetermined geographic locality terminal provide and predetermined packet
Corresponding content information.In some cases it is contemplated that regional reason, the market of advertiser may only cover specific
The crowd in area.For this purpose, it can be wide to be provided by the terminal of predetermined geographic locality with the corresponding content information of predetermined packet
It accuses client's offer more preferably to select, avoids paying excessive expense.In some cases, certain advertisements are in the range of sometime
Effectively, advertiser can be better met with the corresponding content information of predetermined packet by thus being provided the terminal in predetermined period
Demand realizes the validity of popularization.
In some embodiments, a kind of computer readable storage medium for being stored with computer program is provided, is calculated
Machine program is used to implement the information providing method according to the above embodiment when being executed by processor.
In some embodiments, a kind of computing device is provided, including memory, processor and is stored in memory
On computer program, computer program is used to implement the information providing according to the above embodiment when being executed by processor
Method.
Certainly, the above is only presently preferred embodiments of the present invention, and the present invention is not limited to above-described embodiment and implementation
Method.The practitioner of correlative technology field can carry out different variations and reality in the range of the technological thought license of the present invention
It applies, therefore the equivalent change or modification that all construction, feature and principles according to described in present patent application range are done, it is included in
In the range of present patent application.
Claims (10)
1. a kind of information providing method, which is characterized in that include the following steps：
User identifier is obtained from terminal；
Whether the user identifier for judging to get belongs to predetermined packet；
In the case where the user identifier belongs to the predetermined packet, provided to the terminal opposite with the predetermined packet
The content information answered；And
In response to the browse request for the content information that the terminal is sent, virtual object is distributed to the user identifier
Product.
2. according to the method described in claim 1, it is characterized in that, each grouping and the social property based on user, living habit,
Hobby or consumer behavior and multiple users for extracting draw a portrait corresponding respectively.
3. the according to the method described in claim 1, it is characterized in that, number provided based on content information provider or third party
According to judge whether the user identifier got belongs to predetermined packet.
4. according to the method described in claim 1, it is characterized in that, believe in response to what the terminal was sent for the content
The browse request of breath includes to the step of user identifier distribution virtual objects：
Display and the corresponding message of the virtual objects in the terminal；And
The virtual objects for the message sent in response to the terminal get request, are distributed to the user identifier empty
Intend article.
5. according to the method described in claim 4, it is characterized in that, display with the corresponding message of the virtual objects include with
At least one of lower items：Display virtual objects picture, display get link, button is got in display, display input window or
Show predetermined pattern；The virtual objects are got request and are included：Virtual objects picture is clicked, is clicked and is got link, clicks and get
Button inputs specify information in input window or the operation along desired trajectory is performed on predetermined pattern.
6. according to the method described in claim 1, it is characterized in that, the method is further comprising the steps of：
Prompt message is shared in display in the terminal, based on the visit capacity for sharing link sent to the terminal, to described
User identifier distributes virtual objects.
7. according to the method described in claim 6, it is characterized in that, based on the visit capacity for sharing link sent to the terminal
And assigned virtual objects from response to the browse request and the type of assigned virtual objects is different.
8. according to the described method of any one of claim 1-7, which is characterized in that pair with the predetermined packet it is corresponding in
Hold the breviary abstract addition label of information or provided the terminal in a manner of pop-up window corresponding interior with the predetermined packet
Hold information.
9. a kind of computer readable storage medium for being stored with computer program, which is characterized in that the computer program is in quilt
Processor is used to implement when performing according to the information providing method described in any one of claim 1-8.
10. a kind of computing device, special including memory, processor and the computer program being stored on the memory
Sign is that the computer program is used to implement when being executed by processor according to the letter described in any one of claim 1-8
Cease providing method.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810080758.9A CN108154405A (en) | 2018-01-28 | 2018-01-28 | Information providing method, computer readable storage medium and computing device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810080758.9A CN108154405A (en) | 2018-01-28 | 2018-01-28 | Information providing method, computer readable storage medium and computing device |
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| Publication Number | Publication Date |
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| CN108154405A true CN108154405A (en) | 2018-06-12 |
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ID=62459015
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| Application Number | Title | Priority Date | Filing Date |
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| CN201810080758.9A Pending CN108154405A (en) | 2018-01-28 | 2018-01-28 | Information providing method, computer readable storage medium and computing device |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110648122A (en) * | 2018-06-27 | 2020-01-03 | 比亚迪股份有限公司 | Electronic red packet sending method and device, readable storage medium and electronic equipment |
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| CN105338084A (en) * | 2015-11-02 | 2016-02-17 | 北京金山安全软件有限公司 | Advertisement information pushing method and server |
| CN105787776A (en) * | 2016-02-05 | 2016-07-20 | 腾讯科技（深圳）有限公司 | Information processing method and apparatus |
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2018
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Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN101593328A (en) * | 2008-05-29 | 2009-12-02 | 上海艾腾信息技术有限公司 | A kind of control device and method of selecting users to release advertisement information |
| CN105338084A (en) * | 2015-11-02 | 2016-02-17 | 北京金山安全软件有限公司 | Advertisement information pushing method and server |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN110648122A (en) * | 2018-06-27 | 2020-01-03 | 比亚迪股份有限公司 | Electronic red packet sending method and device, readable storage medium and electronic equipment |
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