CN101593328A - A kind of control device and method of selecting users to release advertisement information - Google Patents

Abstract

The invention provides the control method of selecting users to release advertisement information in advertising message issue control system, comprise step: a. obtains and will receive the user's of advertising message indication information; B. judging whether according to described user's indication information should be to described users to release advertisement information; C. if should be to described users to release advertisement information, then to described users to release advertisement information.Also be provided at the control device of selecting users to release advertisement information in the advertising message issue control system, and corresponding advertising message issue control system.The present invention can distinguish different user, has changed the present situation that present all users must receive advertisement.When being applied to online game system,, can not make the client abandon network game because of too much advertisement effectively for operator has safeguarded these clients.This provides under constantly by the megatrend of intercutting game advertisement well releasing advertisements and the solution of safeguarding that the network game user combines at network game system, has the very commercial effect of reality.

Description

A kind of control device and method of selecting users to release advertisement information

Technical field

The present invention relates to information issuing control system, especially advertisement information distribution system particularly, relates to control method and the control corresponding device of selecting users to release advertisement information in advertisement information distribution system.

Background technology

High speed development along with computer technology, mechanics of communication, network technology, computed crowd constantly enlarges, more because the information on the network (comprising wireless Internet and internet, i.e. Internet) is more and more abundanter, network user's number also constantly increases.Correspondingly, the prospect of the economy relevant with computing machine, especially network economy is also more and more approved by people.Enterprise, various group begin to utilize instruments such as computing machine, network to come to be oneself service, for example issue various information by computing machine, network, advertising message especially, thus improve the influence power of self.Our each enterprise of seeing, group, individual's (WAP) website and be embedded in advertising message in the webpage etc. for example.

In the example of above-mentioned issuing advertisement information, be more typically at the situation of special group releasing advertisements to game player (user) issuing advertisement information by online game.For example, carry out in the process in recreation, on certain fixing buildings, show a predefined advertising message, the sign of certain famous brand name (for example Logo) for example, the game player can watch advertisement in game process like this, passes on the advertiser to wish the purpose of information conveyed thereby reach subtlely to the user.

Though but, all have a problem by which kind of mode issuing advertisement information in online game, promptly a lot of game players do not wish to see advertisement.Produce the reason more complicated of this situation, for example advertising message may with the recreation advertising message inharmonious or that issued be the player dislike or the like, this has caused the conflict of player to recreation to a certain extent, cause negative effect may for recreation operator, also may cause the player to run off in a large number in the time of serious.This is actually an antinomy: recreation operator wishes to open up more profit channel by the mode of releasing advertisements, but does not wish that the player runs off because watching advertisement.And how main consideration issues different advertising messages to different users in the prior art, for example denomination of invention is " method that releases news in online game and system thereof " Chinese patent application (application number: 200510030058.1) set forth the method for issuing different information at different user, and how not solved in releasing advertisements and keep between the network game user and seek balance from profound angle.

The problems referred to above not only exist in online game, also exist in a large number at other field, for example television advertising, mobile phone advertisement, web advertisement or the like, even in the occasion that other release news, also have a similar problem, for example also be faced with the consideration that whether releases news government's issue commonweal information the time to all citizen.With issuing advertisement information in the online game is example, common solution concentrates on how thereby advertising message is organically incorporated the dislike that does not cause the user in the online game at present, thereby perhaps select issue user's interest advertising message to attract the user to go to watch, participate in, but the technique effect of these schemes is all undesirable.

Summary of the invention

At being equilibrated at the defective that adopts which kind of mode issuing advertisement information in the online game in the prior art well, the purpose of this invention is to provide a kind of control method and control corresponding device of selecting users to release advertisement information.

According to an aspect of the present invention, provide a kind of control method of in advertising message issue control system, selecting users to release advertisement information, wherein, comprise the steps: that a. obtains to receive the user's of advertising message indication information; B. judging whether according to described user's indication information should be to described users to release advertisement information; C. if should be to described users to release advertisement information, then to described users to release advertisement information.

Preferably, described step b comprise the steps: that b1. judges whether according to pre-defined rule should be to described users to release advertisement information.Further, described step b1 comprises step: b11. judges according to described user's indication information whether described user belongs to particular group; B12. if described user belongs to particular group, then determining should be to described users to release advertisement information.Preferably, described advertising message issue control system cooperates the described advertising message of issue with a network game system, wherein, described particular group comprise the monthly payment paying customer, buy the user of game article and buy among the user of particular game equipment any or appoint multiple.

According to another aspect of the present invention, also provide a kind of control device of in advertising message issue control system, selecting users to release advertisement information, it is characterized in that comprise: first determines device, be used to obtain and receive the user's of advertising message indication information; First judgment means, being used for that indication information according to described user judges whether should be to described users to release advertisement information; And first treating apparatus, be used for when should be to described users to release advertisement information to described users to release advertisement information.

According to a further aspect of the invention, provide a kind of advertising message issue control system, it is characterized in that, comprise above-mentioned control device.Preferably, this system cooperates the users to release advertisement information of selecting described system of subject with a system of subject.Preferably, described system of subject comprises any in the following system: network game system, digital television system, network television system or mobile TV system.

The present invention judges by identity and/or other relevant informations to the user in the issuing advertisement information process, determining whether to this users to release advertisement, thereby different user distinguished, and changed the present situation that present all users must receive advertisement.Especially, when the present invention is applied to network game system, the users to release advertisement that can not equip to those paying customers, purchase, perhaps also not to those senior player's releasing advertisements, thereby, can not make that these clients abandon this online game because of too much advertisement effectively for online game operator has safeguarded these clients.This provides under the megatrend that network game system constantly breaks for commercialsy in recreation well releasing advertisements and the solution of safeguarding that the network game user combines, has the commercial effect of reality.Similarly, also can obtain significant effect when the present invention cooperates with other system of subject, even consider that charging problems provide suitable way for these system of subject.

Description of drawings

By reading the detailed description of non-limiting example being done with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:

Fig. 1 illustrates according to the first embodiment of the present invention, selects the process flow diagram of the control method of users to release advertisement information in advertising message issue control system;

Fig. 2 illustrates according to a second embodiment of the present invention, selects the process flow diagram of the control method of users to release advertisement information in advertising message issue control system;

Fig. 3 illustrates according to a specific embodiment of the present invention, is used to select the structural representation of the advertising message issue control system of users to release advertisement information;

Fig. 4 illustrates according to another embodiment of the present invention, combine with the network game system network topology synoptic diagram of issuing advertisement information of the ad distribution control system that is used to select users to release advertisement information provided by the invention;

Fig. 5 illustrates according to the first embodiment of the present invention, selects the structural representation of the control device of users to release advertisement information in advertising message issue control system;

Fig. 6 illustrates according to the first embodiment of the present invention, the structural representation of first judgment means in the control device shown in Figure 5; And

Fig. 7 illustrates according to a second embodiment of the present invention, a structural representation that changes example of first judgment means in the control device shown in Figure 5.

Embodiment

The invention provides a kind of new technical scheme and come issuing advertisement information, preferably, it determines whether in conjunction with user's identity and other user related informations should be to a users to release advertisement information.Such technical scheme makes advertising message issue control system or advertiser or other main bodys relevant with the advertising service merchant (for example affiliate) can determine when to which users to release advertisement, thereby can provide the service of hommization more for the specific user, and these specific users can not watch advertisement after satisfying certain condition, perhaps in special time, do not watch advertisement, so just for safeguarding that these clients provide good approach, also be the charge of advertising message issue control system, this system of subject provides solution very easily to its user's charge in the time of especially in such ad system is applied to a system of subject.

Particularly, Fig. 1 shows the process flow diagram of selecting the control method of users to release advertisement information in advertising message issue control system according to the first embodiment of the present invention.It will be appreciated by those skilled in the art that in the present invention to judge whether the user belongs to the colony that receives advertising message, judge perhaps whether the user meets the condition that does not receive advertising message according to certain standard.Select user concurrent cloth advertising message by described user's indication information in the present embodiment.

At first execution in step S101 obtains and will receive the user's of advertising message indication information.Those skilled in the art understand, on behalf of this user, described " will receive the user of advertising message " necessarily receive advertising message in the present invention, and preferably be interpreted as should be to this users to release advertisement according to prior art, but then not necessarily to this users to release advertisement information, and finally determine whether to its releasing advertisements according to method provided by the invention according to the present invention; In other words, this is one " pending user ", for example can be in network game system with logged-in user as " pending user ", and only judging whether at logged-in user will be to its releasing advertisements, and does not consider not login user.Preferably, in the present embodiment, described advertising message issue control system is obtained described user's identification information, and wherein, described identification information is used for identifying uniquely described user, obtains described user's indication information then according to described user's identification information.

Preferably, described user totem information is the herd number that the user logins the system of subject that is associated with described advertising message issue control system, wherein, this system of subject provides specific service to described user, for example, this system of subject can be network game system, digital television system, network television system and mobile TV-system, and for example described user correspondingly is to use the player of this recreation of computer log.Correspondingly, described advertising message issue control system is transferred described user's indication information according to described herd number from described system of subject, and such process can be finished with reference to embodiment illustrated in fig. 2, is not described in detail at this.It will be appreciated by those skilled in the art that in these cases advertising message issue control system provided by the invention cooperates with these system of subject to finish selects the next control procedure to users to release advertisement of user, for example Fig. 2, embodiment illustrated in fig. 4.

Obtain after receiving user's the indication information of advertising message by step S101, continue execution in step S102, judging whether according to described user's indication information should be to described users to release advertisement information.Preferably, in this step, judging whether according to a pre-defined rule should be to described users to release advertisement information, preferably, described pre-defined rule is stored in the database, and when carrying out this step, from described database, transfer described pre-defined rule, analyze described indication information then and whether meet described pre-defined rule.And change in the example at one, such pre-defined rule has been written in the code of carrying out described step, perhaps be designed to relevant hardware when realizing by a hardware (for example special chip), whether meet described pre-defined rule thereby analyze described indication information particularly in this step.

Preferably, in the present embodiment, described pre-defined rule is to judge whether this user belongs to the rule of particular group, promptly in described step S102, judge according to described user's indication information whether described user belongs to particular group, if the judged result of this step is sure, be that described user belongs to particular group, then this processing procedure finishes, promptly according to pre-defined rule not needs to this users to release advertisement; Otherwise if the judged result of this step negates, promptly described user does not belong to particular group, and execution in step S103 then is promptly to described users to release advertisement information.By above-mentioned steps, finished to certain customers' (non-user-specific group's user) releasing advertisements and to all the other users (user of particular group) process of releasing advertisements not.And it will be appreciated by those skilled in the art that above-mentioned steps S101, S102 can realize by all means.

Preferably, in the present embodiment, described particular group refers to service provider for making the ad distribution behavior and meet the legal requirements or coml being considered certain customers are set at specific user colony to determine whether providing advertising service to a user, and this is the essential distinction of the present invention and prior art.Wherein, described particular group can be done corresponding the variation according to the actual conditions in the operation.For example, preferably described particular group can be paying customer group.At present China's Online Games change stage property charge (free play) pattern into by a card charging mode, under the stage property charging mode, remove a few users (player) for buying stage property pays, and most of user does not contribute recreation operator.Therefore the operator of playing carries out advertising business be considered as charging another approach of outer profit to this resource of game development user, the misgivings of the dislike of advertisement no longer being played games but also there is the paying customer in the operator of playing simultaneously.In this preference, by screening out paying customer group automatically, and paying customer group is set at described particular group, when ad distribution, it is foreclosed, thereby fundamentally make recreation operator eliminate misgivings, throwing in for advertisement is extensive provides possibility.Further, also can be segmented paying customer group, for example with senior paying customer group as described particular group, promptly only to senior paying customer releasing advertisements not.Such variation example is applicable to the many situations of paying customer's quantity of network game system at least, and perhaps the ad distribution control system is only wished the situation of releasing advertisements not to the player of particular importance.It will be appreciated by those skilled in the art that and utilize prior art can realize examination paying customer group and senior paying customer group.For example, user's paying situation is recorded in recreation the user account pay records system that operator provided, when needed when execution in step S102 (for example) from this pay records system the paying data of calling and obtaining user to judge whether the user belongs to paying customer group or the group of advanced level user; Perhaps according to recreation operator's database internal information and client terminal inner storag information are differentiated the customer group ownership that the user class title is judged this user; Perhaps on top of the time, can utilize information stored on On-Screen Identification technology or the client terminal, screen the paying situation automatically according to the employed stage property of player in user charges information.

Preferably, described particular group can also be to watch the advertisement number of times to surpass the colony of first threshold in the unit interval.For the advertiser, advertisement need repeat to make the audient to remember, but neither number of times The more the better.According to efficient limit decreasing principle and do not make the audient produce dislike and things turn out contrary to one's wishes ground waste advertiser's advertising fee, should select an equilibrium point to make the maximizing the benefits of limited advertising expenditure.In this preference, the number of times of certain a view of advertisement being seen by automatic examination user, for watching a certain advertisement or certain several advertisement to reach the colony of pre-determined number, then system belongs to described particular group with this colony, reduce or temporarily stop, also or no longer to this colony's issuing advertisement information.For example, the unit interval that can preestablish " melatonin " advertisement in the ad playing tabulation of client is two days, and first threshold is 10 times, and predetermined action is for stopping 5 days; The unit interval of " market sales promotion " advertisement is in the last week sales promotion day, and first threshold is 2 times, and predetermined action is no longer issue.Then according to the condition of systemic presupposition, for the user who has watched 10 " melatonin " advertisements in two day time, system will temporarily stop it being issued this advertisement in 5 days; For the user who has watched 2 " market sales promotion " advertisements in the last week sales promotion day, system will no longer issue this advertisement to it.Again for example, can also set the unit interval in above-mentioned playlist is 48 hours, first threshold is 20 times, and predetermined action promptly watches any advertisement then can not receive other advertising messages in below 10 hours 20 times in the above-mentioned unit interval for stopping playing advertisements 10 hours.In such embodiments, the user can receive advertisement in the concentrated area.

Change in the example at one, described particular group can also be the user group that the user proposes not receive advertising message.Whether such mode can be ready that accepting advertisement realizes by predefined mode (list of enumerating variety of option for example is provided) or particular moment inquiry user, thereby system can screen automatically and determine not playing advertisements, avoiding user's dislike, thereby satisfy the requirement of recreation operator.The time that it will be appreciated by those skilled in the art that the inquiry user comprises that recreation first is installed, registration, upgrading, when patch, login being installed and creating new game personage etc.Accept on the interface of advertisement wish presenting advertising content simultaneously the inquiry user, also can all inquire in described " inquiry user's time " at every turn.So on the one hand can be in inquiry releasing advertisements, on the other hand, can also allow the user experience recreation earlier, treat that the user accepts perhaps can accept advertisement in order to continue to play after this recreation, to excavate the issue object of advertisement as far as possible.

Change in the example at another, described particular group can be a gender groups.Only at the user of particular sex, for example, " nail polish ", " facial mask " advertisement are usually at women user in some advertisement, and " cigar ", " necktie " advertisement are usually at male user; Again for example " journey " online game is given and a lot of preferential policies of women player in order to attract the women player, not can be used as wherein a preferential policy and do not issue any advertisement yet, thereby realize attracting more male sex players' purpose by women user to women user.In this preference, can require the user when registration, to import the sex data on the sex hurdle, if that user's input is the male sex, then it is excluded in outside the issue object of " nail polish " advertisement, otherwise, then determine not to its issue " cigar " advertisement; When determining that perhaps pending user is the women, then do not issue any advertisement.

Preferably, described particular group can be the customer group of given age section.Therefore for example, according to investigation, advertising message influences not quite for the male sex crowd between 25～35, can be with the user of this age bracket as particular group, not to its issuing advertisement information.It will be appreciated by those skilled in the art that this preference can realize screening automatically user's sex and age information in conjunction with the preference of above-mentioned " gender groups ", and according to above-mentioned pre-defined rule issuing advertisement information not.

Preferably, described particular group can also be regional customer group, and for example system screens the zone under the user automatically, according to the pre-defined rule decision not to user's playing advertisements in a certain area.For example, when there is keen competition in a certain network game system in a certain area, perhaps wishing can be the more user of this regional development, and perhaps unsatisfactory in the effect of some tier 2 cities releasing advertisements, can not issue any advertising message this moment at these users of specific area.Particularly, which obtaining in the remark information that can utilize data that recreation player registers address register system that operator provided provided or user to fill in is the user in specific (for example Beijing) area; Also can judge user's source, zone according to the employed IP of user address; A certain users of specific area can also be divided in a subregion of recreation, correspondingly, group of server of this zone configuration can know by this group of server whether the user is this users of specific area.When judging that this user is this users of specific area, then decision is not to this user group's playing advertisements, to realize network game service merchant's various commercial objects.Again for example, certain franchised operater only is provided with shop allied at China one, tier 2 cities, then can not issue this franchised operater's advertisement to described particular group with the user attaching of non-one, tier 2 cities in described particular group.Again for example, " Great Wall trip " tourist promotion has more attractive force to the user outside the Beijing area, then can help the validity of this tourist promotion with the user attaching of Beijing area in described particular group, has saved advertiser's cost.

Preferably, described particular group can also be just to have begun the new customer group of playing games, wherein, described new user can comprise various types of users, and the time of for example playing games is short, rank is lower, equip quantity or rank is lower than situations such as a certain threshold value, game client installation recently.It will be appreciated by those skilled in the art that above-mentioned user profile can obtain according to database in the games system or the subscriber data that provides of recreation operator.In this preference, consider for new player and deliver the dislike that advertisement may cause this new customer group that compared with the user who accepts to play, therefore new user's the easier loss that causes the user of dislike is set and is the specific user.

Change in the example at one, described particular group can be a trade council.In this preference, the player group that to be game user form because of same or analogous target or hobby of trade council.For example, some trade council is in order to challenge higher recreation difficulty, can in game process, need better equipment and a lot of stage properties, this class trade council often is ready to pay and buys expensive game article and stage property, therefore can be with the user attaching of this class trade council in described particular group, when the user is the member of this class trade council, then do not issue any advertising message to this user, perhaps in special time period not to its issuing advertisement information.In conjunction with above-mentioned example, it will be appreciated by those skilled in the art that the preference of " described particular group " can be implemented with interosculating, for example, with the new user attaching of Beijing area, under-18s, the male sex, senior paying in described particular group.

Change in the example at another, described particular group can right and wrong " online " user customer group in addition.Network game system can be divided into " online " user to described logged-in user according to game state, " away from keyboard " users etc. (for example, state of user is divided into " I on line " in chat tool " QQ ", " have much to do ", " leave " etc., those skilled in the art can realize there will not be mouse for a long time in conjunction with prior art in online game, the user of keyboard operation is defined as " temporarily from " user, and other user is defined as " online " user), with " online " user in the described logged-in user as " pending user ", to reduce and user's this moment generation probability of the situation before display not to users to release advertisement.

In a preferred variant of present embodiment, the described pre-defined rule of " particular group " shown in the above-mentioned steps S102 can be changed to judges the whether rule of the number of ads of watching in the unit interval of user, promptly described advertising message issue control system after the user has watched the advertisement of some just in the unit interval no longer to this users to release advertisement.Particularly, such pre-defined rule can comprise the steps: to judge whether described user institute's number of ads of watching in the unit interval surpasses second threshold value; And if described user number of ads of watching in the unit interval surpasses second threshold value, then determining should be to described users to release advertisement information.For example, can be set in second threshold value of watching number of ads in the week is 10.In a week, if the user has watched 6 advertisements, then determining should be to this users to release advertisement information; If the user has watched 12 advertisements, then determine again in next week not to this users to release advertisement information.Adopt such pre-defined rule, be similar to and set a kind of integrating system, promptly the user whenever watches an advertisement to amass certain score value, and when the score value that is accumulated surpassed described second threshold value, then determining not should be to described users to release advertisement information, and with the integration zero clearing.Those skilled in the art understand, above-mentioned second threshold value can be set according to concrete enforcement needs, for example when number of users is fewer, described advertising message issue control system does not wish that the user abandons the system of subject (network game system for example shown in Figure 2) that this advertising message issue control system matches because having watched too much advertisement, and this moment, described second threshold value can be set at relatively low numerical value.And change in the example at other, described second threshold value also can adopt the mode of number percent, for example can be set at 1%, be that user's first watches the quantity of advertisement must not be lower than advertisement being published 1% of total quantity, this moment, then along with constantly the increasing progressively of advertisement total quantity that all users watched, the absolute number of ads that user's first is watched also must increase progressively.In such embodiments, can't determine whether a user can not receive advertising message in the next time period, because this will depend on also how many advertisements other users have watched.For advertising message issue control system, such embodiment has formed a kind of optimum circulative metabolism, is not described in detail at this.

In another preferred variant of present embodiment, the pre-defined rule of described step S102 described " particular group " is changed to judges the rule of user to the feedback evaluation of estimate of advertising message, and promptly described advertising message issue control system determines whether the feedback evaluation of estimate of releasing advertisements according to this user should be to this users to release advertisement information.In this preference, described step S102, S103 are changed to following steps: judge whether described user is lower than the 3rd threshold value to the feedback evaluation of estimate of advertising message; And if described user is lower than the 3rd threshold value to the feedback evaluation of estimate of advertising message, then determining should be to described users to release advertisement information.Particularly, described ad distribution control system is collected the feedback evaluation of estimate of this user to advertising message to the user.For example, the advertising service merchant can set the 3rd threshold value be 3 minutes weekly, and can on the interface, provide the option of " favorable comment ", " generally ", " relatively poor ", wherein, evaluation of estimate after the corresponding respectively quantification of " favorable comment ", " generally ", " relatively poor " 5 minutes, 3 minutes, 1 minute, the user feeds back its evaluation of estimate to advertisement by click option.If the evaluation of estimate sum in described user's the week is lower than 3 fens, then determining should be to described users to release advertisement information; Otherwise then determining should be to described users to release advertisement information.Again for example, the advertising service merchant can set the 3rd threshold value be 30 minutes weekly, and require the user that the E-mail address is provided when registration, the advertising service merchant sends the mail that help-wanted advertising is estimated by e-mail system to described user's E-mail address, and the user can directly give a mark and feeds back to advertising service merchant's customer service mailbox by e-mail system advertisement.If described user's marking sum is lower than 30 fens in the week, then determining should be to described users to release advertisement information; Otherwise then determining should be to described users to release advertisement information.

In another variation example of present embodiment, user's indication information obtains by the response message of third party system shown in the step S 101, for example subscriber data (or relevant information) is stored in the third party system, whether this moment, this third party system, and described step S101 is changed to: sending to described third party system should be to the inquiry message of described users to release advertisement information if can determining whether needs reception advertising message of a user according to some Rule of judgment; And receive response message from described third party system; Correspondingly, described step S102 is changed to: judging whether according to described response message should be to described users to release advertisement information.For example, this third party system can be a network game system, subscriber data (or relevant information) is stored in the customer data base of this games system, make, safeguard this customer data base by online game operator, for to user data maintain secrecy and commercial object on consideration, online game operator wishes oneself to formulate the ad distribution strategy by it, only the postrun result of strategy is informed described ad distribution control system then, promptly whether should be to the response message of described users to release advertisement information.And described advertising message issue control system is cooperating with games system in the process of releasing advertisements, is platform with the games system, play to games system provides advertisement source, and the effect of implementing the ad distribution strategy of recreation operator formulation.

In another variation example of present embodiment, described advertising message issue control system can also determine whether randomly should be to described users to release advertisement information.In such embodiments, preferably, described step S101 can be omitted, and step S102 is changed to: determining whether randomly should be to described users to release advertisement information.And suboptimum ground, described step S101 also can be changed to: obtain the combination in any among the user related information complete or collected works, promptly can optionally obtain this user's relevant information, because these information there is no actual influence for step S102, finally in step S102, just determine whether to a users to release advertisement information according to set randomized policy.Such randomized policy can realize in conjunction with prior art, for example generates a random number between 0～1, and this random number is determined not to active user's releasing advertisements greater than 0.5.

We describe the embodiment of the step that step S102 represented " judging whether according to pre-defined rule should be to described users to release advertisement information " in detail by foregoing, and represented the embodiment and the corresponding example that changes of " judging whether according to described user's indication information should be to described users to release advertisement information " further, for example according to the user watch (reception) number of ads, according to the user to the feedback of releasing advertisements, randomized policy etc.Those skilled in the art can realize these embodiment and change example in conjunction with prior art and foregoing description, will not give unnecessary details.

Below, we are described the variation example of this step in conjunction with above-mentioned steps S101 again.Change in the example at one, described advertising message issue control system is obtained the relevant information of the employed user terminal of described user, determines the described indication information that will receive the user of advertising message according to the relevant information of described user terminal then.For example, described user terminal can be a computing machine, and the IP address that obtains this computing machine belongs to Beijing, then determines that the user is the Beijing area user.Again for example, described user terminal can be a mobile phone, and the number that obtains this mobile phone then determines that the user is the 3G mobile user with " 150 " beginning.For example described again user terminal is equipped with game client, this client records the user various in the relevant information of recreation (for example, pay records, watch advertising record, sex, age, affiliated trade council and affiliated area etc.), like this, know when needs whether the user belongs to paying customer's group time, can obtain this user's indication information by the pay records in this client.Again for example, described advertising message issue control system allows the user to submit its materials for registration to by a webpage, various characteristic informations (region for example of living in comprising this user, whether be ready to receive advertising message) with and the information of the user terminal that used, simultaneously, described advertising message issue control system writes down the time of this user's registration, like this, when whether needs examination user is new user, at first obtain user's user terminal information, in described materials for registration, retrieve corresponding registration according to the user terminal information that obtains then, and in this registration, search the corresponding hour of log-on of this user, can know this user's indication information thus, promptly this user is new user or general user.

Above-mentioned Fig. 1 has illustrated that the present invention is by determining whether the basic controlling process to this users to release advertisement according to different user.Fig. 2 shows the process flow diagram of the control method of selection users to release advertisement information according to a second embodiment of the present invention, and in the present embodiment, described advertising message issue control system cooperates the described advertising message of issue with a network game system.It will be appreciated by those skilled in the art that advertising message issue control system provided by the present invention issuing advertisement information independently, for example embodiment illustrated in fig. 3; But preferably, this advertising message issue control system cooperates issuing advertisement information with a system of subject, thereby make and can be purposively to come releasing advertisements at the user of this system of subject, described like this system of subject both provided a platform for this advertising message issue control system, and described advertising message issue control system also provides the selection that the difference service more is provided for the user for this system of subject.

Execution in step S110 at first determines to receive the user of advertising message by network game system.Particularly, the user was required to login described network game system before carrying out online game, and described network game system generated authentication information to it after the user logined successfully.Which user can be defined as and receive the user of advertising message by described authentication information.Like this, in the online game operational process, described advertising message issue control system can choose the right moment and/or scene is come releasing advertisements.For example, the exterior wall and the inwall promulgating advertisement of buildings that can be in recreation, when the game character of user's control near or enter this buildings the time, then this user is defined as receiving the user of advertising message.Again for example, can then this moment the user who participates in this Mission Objective be defined as receiving the user of advertising message at the interface promulgating advertisement of pointing out user's Mission Objective to finish smoothly.Again for example, game item can be replaced with the figure (for example the magic bottle being replaced with the Pepsi Cola jar) of product, then this moment the user who buys this game item is defined as and will receive the user of advertising message.Also for example, the form that can pass through bulletin is to users to release advertisement, and be defined as all listed users will receive the user of advertising message this moment.It will be appreciated by those skilled in the art that such step can realize with reference to prior art, will not give unnecessary details.

Then execution in step S111, by network game system obtain described user in network game system for information about.The user is behind the GID access authentication, and described network game system is transferred this user for information about from database, for example, describedly comprises that for information about described user buys the information of equipment, game records information such as the information of described user class.Described then network game system sends to described advertising message issue control system with described game records information and is for further processing.Those skilled in the art understand, described in this step network game system also can obtain described user then handling for information about described for information about in network game system, for example analyze the purchase number of times of described user's game article, information such as game character rank send to analysis result described advertising message issue control system then.

In step S111, described ad distribution control system by network game system obtain described user in network game system for information about, and at step S112 to step S113, described advertising message issue control system is analyzed for information about to described, so that determine whether to this network game users to release advertisement.Particularly, in step S112, described ad distribution control system judges whether described user bought game article in a last week.If the judgement of step S112 is sure, determine that then this processing procedure finishes not to described users to release advertisement; If judging whether of step S112 is fixed, then enter step S113, continue to judge according to other conditions.Particularly, in step S113, described ad distribution control system judges whether described user is high level player.If the judgement of this step S 13 is sure, then not to described users to release advertisement, this processing procedure finishes equally; If step S113 judges whether surely, then described user is defined as " the issue object of advertising message, change step S114 over to.Those skilled in the art understand, by above-mentioned steps S112 and step S113, in fact described advertising message issue control system determines by two conditions (rule) whether a user should receive advertising message, be whether described user bought game article in a last week, and whether described user is high level player.And change in the example at one, these two steps can suitably change, for example, step S112 can be changed to described ad distribution control system and judge whether described user is senior paying customer, step S113 is changed to described ad distribution control system judge whether described user is the member of trade council.Again for example, step S112 can be changed to described ad distribution control system and judge whether described user is the Beijing area user, and step S113 is omitted.For example this advertising message issue control system can determine whether a user should receive advertising message by plural condition (rule) again.

Step S112, S113 are used for described user is screened, and to determine the issue object of advertising message, step S114, S115 are used for to the users to release advertisement information that is confirmed as issuing object.Preferably, described step S114 selects an only advertising message from all alternative advertising messages, as the described advertising message that is published.Those skilled in the art understand, such step can be accomplished in several ways, for example can select a highest advertising message of evaluation of estimate as the described advertising message that is published from all alternative advertising messages, the user can watch that most users like the advertising message of seeing like this; The advertising message that also can select to meet with this user characteristics from all alternative advertising messages is as the described advertising message that is published, for example when this user characteristics shows that it is the Ms, then from the relevant advertisement of cosmetics, select its advertisement of not watching as yet; Also can from all alternative advertising messages, select with this user advertising message that scene of living in is complementary in network game system as the described advertising message that is published, for example work as the user and in recreation, be at dinner, then can correspondingly from the relevant advertisement of all food and drink companies, select a user to click the highest advertising message of return rate as the described advertising message that is published; Also can select an advertising message as the described advertising message that is published randomly.Those skilled in the art understand, the realization of above-mentioned steps S114 does not influence flesh and blood of the present invention, at least can also other patented claims relevant (for example application number is 200510030058.1 Chinese patent application) realize this step, not be described in detail at this with releasing advertisements.

Last execution in step S115, the described advertising message that is published of issue in described network game system.Particularly, described ad distribution control system is sent to user terminal by the game control device of described network game system with the described advertising message that is published.Particularly, described ad distribution control system can be integrated in the described online game fully or partly, described network game system is notified described ad distribution control system issuing advertisement information after monitoring the chance of releasing advertisements; Also the advertisement plug-in program can be integrated in client, by described advertisement plug-in program with the part resource dynamic in the scene of game be replaced with advertising message.

It will be appreciated by those skilled in the art that described alternative advertising message can be stored in the database of described network game system in advance.And change in the example at one, the alternative advertising message of described part also can be downloaded in the user terminal in advance, it is this locality that described alternative advertising message is stored in the user, when releasing advertisements, described network game system is transferred advertisement and issue from user's local terminal, can make recreation more smooth like this.

Cooperate in the situation of issuing described advertising message with a network game system in described advertising message issue control system shown in Figure 2, described particular group is segmentation further, for example the paying customer can be divided into the monthly payment paying customer, buy the user of particular game equipment etc.Particularly, online game may be free user with distinguish, the paying customer that clocks, monthly payment paying customer, buy equipment paying customer etc.Therefore, can recording user supplement record with money, and supplement those monthly payments with money record and be defined as particular group according to supplementing record with money.Again for example, network game system can recording user be bought the information of equipment, and the player that will buy " E-TEN Corp's sword " is as described particular group; For example also can provide an equipment card to choose for the user again, the user need input the identification number and the password of described equipment card when buying equipment, like this, and the user that can determine to buy the particular game equipment according to the identification number and the password of described equipment card.

In another embodiment, described particular group can be the senior player group in the network game system, and promptly rank is not less than the player colony of a certain intended level.For example, grade is exceeded 10 grades of users and be defined as senior player group; Perhaps that the grade rank is preceding 100 user is defined as senior player group; The user that perhaps will finish 20 tasks is defined as senior player group; Perhaps the core group with trade council is defined as senior player group; The user that perhaps will obtain 3 superfine product equipments is defined as senior player group, thereby determines above-mentioned particular group.

In conjunction with above-mentioned Fig. 1, Fig. 2, it will be appreciated by those skilled in the art that step S111 shown in Figure 2 can be understood that the specific embodiment of step S101 shown in Figure 1.And issue the concrete condition that control system matches with network game system in conjunction with thinking shown in Figure 1 and advertising message shown in Figure 2, one at present embodiment changes in the example, described advertising message issue control system can be obtained described user's subscriber data earlier, obtain described user's indication information then according to described subscriber data, thereby realize step S101 shown in Figure 1 or step S111 shown in Figure 2.Particularly, can set up the contingency table of described subscriber data and described user's indication information in advance, as shown in the table:

For example, if the described subscriber data that obtains is " a name: Zhang San; Sex: man; Age: 20 " time, then search this subscriber data, thereby obtain correspondingly described user's indication information according to lookup result by name, sex, age access entry, promptly this user is an advanced level user.Again for example, if the described subscriber data that obtains is " the pet name: Jack; Area: Beijing " time, then search this subscriber data, thereby obtain correspondingly described user's indication information according to lookup result by the pet name, regional access entry, promptly this user is the general user.It will be appreciated by those skilled in the art that described subscriber data is used for determining different users, its content can also comprise name, sex, the pet name, age, area, can also comprise the various combinations of identification card number, number of registration and foregoing.

It will be appreciated by those skilled in the art that at another to change in the example that the implication of institute's canned data and expression can suitably change in the above table.For example, in the contingency table of subscriber data shown in the following table and described user's indication information, can buy the indication information that amount of money value that equipment pays is obtained the user according to the user, promptly the user is " senior paying customer " or " generally paying customer ".For example, can set " indication information " that " the purchase amount of money " surpass 150 user be " senior paying customer ", and " the purchase amount of money " is that 0 user's " indication information " be " freely user ", otherwise is " generally paying customer ".Then according to the data of " Tom " as can be known its " purchase amount of money " be 200 to surpass 150, therefore " indication information " that obtain " Tom " is " senior paying customer ", and " indication information " that same basis " the purchase amount of money " can obtain " Peter ", " Jane " is respectively " general paying customer ", " free user ".In this variation example, also can obtain described " indication information " according to data such as " equipment quantity ", " equipment kinds ", those skilled in the art can not repeat them here according to these variations of existing techniques in realizing.

In the process of the above-mentioned indication information that can obtain described user, at first to obtain these subscriber datas by subscriber data.Particularly, in different variation examples, can obtain described subscriber data by different approach.For example, preferably, described subscriber data is stored on the user terminal.For example, the user need import data such as number of registration, the pet name when logging in game, the data that described user terminal can recording user be imported when logging in game, and the user just can not need to repeat to import identical data next time when logining like this.Again for example, be the pressure that alleviates game database or the usefulness of backup, user's data (for example, user's identifying data, personal space etc.) can be stored on the user terminal.Particularly, in this preference, client records the described subscriber data position of in user terminal, storing, by described client described subscriber data is positioned, transfer described subscriber data then, obtain described user's indication information at last according to described subscriber data.

In another preference of this variation example, described subscriber data is stored in the system of subject, and this system of subject provides specific service to described user, at this moment, and by reading described system of subject to obtain described user's subscriber data.Preferably, described system of subject is a network game system, and described network game system comprises the database that is used for storing subscriber data, by transferring the indication information that can obtain described user after subscriber data described in this database is also analyzed.

In another preference of this variation example, a described user terminal and a system of subject carry out communication, this system of subject provides specific service to described user, comprise described subscriber data in the described Content of communciation, at first obtain described Content of communciation this moment, obtains described user's subscriber data then according to described Content of communciation.For example, described system of subject is a network game system, whether this games system regularly requires the user to transmit described subscriber data to use plug-in to screen this user, this user is input to game client to described data information, described game client sends described data information to games system, be to contain described subscriber data in the Content of communciation of described game client and described games system, by analyzing the subscriber data that described Content of communciation can obtain described user.

Fig. 3 shows the structural representation according to the advertising message issue control system of the selection users to release advertisement information of a specific embodiment of the present invention, network topology synoptic diagram in other words.In this embodiment, the user communicates by user terminal 9 and ad distribution control system 8, and described control system 8 is selected suitable user and to corresponding described user terminal 9 issuing advertisement informations.Concrete, described control system 8 comprises control device 4 and advertising database 6, described control device 4 with process that described user terminal 9 is communicated by letter in, obtain relative users for information about, and therefrom select suitable user according to these information.Described then control device 4 is determined suitable advertisement and is distributed to described user terminal 9 in the alternative advertisement of described advertising database 6.

Fig. 4 shows according to combine with the network game system network topology synoptic diagram of issuing advertisement information of the advertising message of the selection users to release advertisement information of another embodiment of the present invention issue control system.In this embodiment, described advertising message issue control system 8 cooperates the described advertising message of issue with a network game system 7, wherein, described network game system comprises login control device 71, center control device 72, database 73 and service unit group 74, more specifically, wherein, described service unit group 74 comprises character control device 741 and game control device 742.Those skilled in the art understand, described network game system 7 can comprise a plurality of game services device groups, this moment described login control device be used for a plurality of game services device groups in character control device communicate, described center control device be used for a plurality of game services device groups in game control device communicate, though the number of users that can support of each game services device group is limited like this, but, can expand the number of users that described network game system can be supported by increasing game services device group.

Particularly, comprise that with described network game system a game services device group is an example, the user sends to the described network game system 7 of described login control device 71 request logins by described user terminal 9 with log-on message (for example, number of the account, age, the pet name etc.).71 pairs of described log-on messages of described login control device are verified, in described database 73, mark the user as after being proved to be successful and login, then described log-on message and user's game records is registered to described character control device 741, this moment, described user terminal 9 communicated with described character control device 741 and described game control device 742.In game process, described character control device 741 is used for responding the user to the operation of game role and the variation of recording game character parameter.For example, if the user buys the operation of equipment, the situation that then described character control device is equipped the recording user purchase (for example, title, quantity, the amount of money of the equipment of buying, and the time of purchase equipment etc.) and be stored in the described database 743.When the user withdrawed from recreation, described character control device was stored in the situation of change of the described role's parameter that writes down in the described database 73 via described login control device in this game process.It will be appreciated by those skilled in the art that described character control device also can be in real time be stored in the variation of described role's parameter in the described database 73 via described login control device.

In this embodiment, described ad distribution control system and the combination of described network game system are to realize by communicating by letter between described control device 4 and described login control device 71 and the described center control device 72.Particularly, described network game system provides the platform of releasing advertisements, described advertisement control device can be retrieved described database 73 with performing step S110, step S111 by described login control device, promptly determine to receive the user of advertising message, and obtain for information about (for example, log-on message and the game records) of described user in network game system.Described then advertisement control device 4 determines whether according to described pre-defined rule should be to described users to release advertisement, if the result is sure, select only advertisement to send to described center control device 72 in all the alternative advertisements from described database 6 of then described control device 4, follow described center control device 72 and should only advertisement send to described game control device 742, give the user ad distribution according to the concrete condition of game environment by described game control device 742.It will be appreciated by those skilled in the art that described alternative advertisement can be stored in described database 73 and/or the database 743 in advance, described like this control device only needs to get final product to the ID that described network game system 7 sends advertisement.

In the embodiment shown in Figure 2, whether determine by described ad distribution control system to described users to release advertisement, and in a variation example of this embodiment, whether determine by described network game system to described users to release advertisement, can embody the meaning of recreation operator so better, correspondingly, step S110 is changed to the user who is determined to receive advertising message by network game system, step S111 be changed to by network game system obtain described user in network game system for information about.In this variation example, the described database 73 of described center control device 72 retrieval to be determining to receive the user of advertising message, and obtain described user in network game system for information about.72 pairs of described then center control device are described to be handled for information about so that determine whether should be to described users to release advertisement, if the result is sure, then notify described advertisement control device 4, described advertisement control device is after receiving this notice, to described network game system releasing advertisements.

Those skilled in the art understand, if described alternative advertisement is stored in the described network game system in advance, then described advertisement control system still can be used for watching the situation of advertisement to handle to the user, for example, the number of times of the advertisement that recording user is watched, time, content, add up the evaluation of estimate of user, described alternative advertisement is upgraded etc. advertisement.

Above-mentioned Fig. 1～Fig. 4 is described the network architecture between control method provided by the invention and control device and other devices respectively from different perspectives, below we are described the concrete structure of this control device by Fig. 5～Fig. 7 again.At first, Fig. 5 illustrates according to the first embodiment of the present invention, selects the structural representation of the control device of users to release advertisement information in advertising message issue control system.Particularly, described control device 4 comprises that first determines device 41, first judgment means 42 and first treating apparatus 43, and wherein, described first determines that device 41 is used to obtain will receive the user's of advertising message indication information; Described first judgment means 42 is used for that indication information according to described user judges whether should be to described users to release advertisement information; Described first treating apparatus 43 is used for when should be to described users to release advertisement information to described users to release advertisement information.Whether above-mentioned three devices should be to this users to release advertisement information according to user's indication information decision, for example when this control device 4 and a system of subject, when for example network television system combines, when a plurality of users watch Web TV, in a certain particular moment or trigger described control device 4 via described network television system and determine each user's (pending user) indication information respectively by device 41, and and then by this network television system to wherein certain customers' issue notice information.

Preferably, in the present embodiment, user's indication information that this device 41 is obtained is this user's a identification information, for example the user logins the herd number of above-mentioned network television system, at this moment, then install 41 and can comprise that the 6th determines device (not shown among Fig. 5), it is used to obtain described user's identification information; And the 7th determine device (not shown among Fig. 5), and it is used for obtaining according to described user's identification information described user's indication information.More specifically, when described device 4 matches with above-mentioned network television system, the above-mentioned the 7th determines that device further comprises first deriving means (not shown among Fig. 5), it is used for transferring from described system of subject according to described herd number described user's indication information, those skilled in the art can realize such device in conjunction with prior art, do not repeat them here.

And change in the example at one, described first determines that device 41 comprises second deriving means (not shown among Fig. 5), it is used to obtain described user's subscriber data; And the 3rd deriving means (not shown among Fig. 5), it is used for obtaining according to described subscriber data described user's indication information, for example described subscriber data has directly comprised these indication informations, perhaps can infer these indication informations by subscriber data, can be about the example of subscriber data with reference to shown in above-mentioned two forms.Particularly, can obtain described subscriber data by different approach, preferably, described subscriber data is stored on the user terminal, for example the user is stored in this user terminal with this game process when exitting network games system, thereby alleviate the pressure or the conduct backup of game host database, this moment, above-mentioned second deriving means comprised the 4th deriving means (not shown among Fig. 5), it is used to read described user terminal to obtain described user's subscriber data, whether the stage property inventory of having bought comprising the user for example can further be confirmed to its releasing advertisements according to stage property information; Change in the example at one, described subscriber data is stored in the system of subject, and this moment, above-mentioned second deriving means comprised the 5th deriving means (not shown among Fig. 5), and it is used to read described system of subject to obtain described user's subscriber data; Change in the example at another, described user terminal and system of subject carry out communication, comprise described subscriber data in the described Content of communciation, this moment, above-mentioned second deriving means comprised the 6th deriving means (not shown among Fig. 5), it is used to obtain described Content of communciation, for example screens this user comprising games system being used to of requiring regularly that the user transmits and whether is using plug-in subscriber data; And the 7th deriving means (not shown among Fig. 5), it is used for obtaining according to described Content of communciation described user's subscriber data.

Change in the example at another, described first determines that device 41 comprises the 8th deriving means (not shown among Fig. 5), and it is used to obtain the relevant information of the employed user terminal of described user; And the 9th deriving means (not shown among Fig. 5), it is used for determining the described indication information that will receive the user of advertising message according to the relevant information of described user terminal.For example when described user terminal is mobile phone, obtain the number of this mobile phone, determine that it with " 150 " beginning, then determines that the user is the 3G mobile user, this moment is in order to promote 3G, then not to this users to release advertisement.

Particularly, in the present embodiment, described first treating apparatus 43 comprises first selecting arrangement 431 and first distributing device 432, wherein, described first selecting arrangement 431 is used for selecting an advertising message from alternative advertising message, as the described advertising message that is published; Described first distributing device 432 is used to issue the described advertising message that is published.Those skilled in the art understand, device 431 can be accomplished in several ways, for example can from all alternative advertising messages, select a highest advertising message of evaluation of estimate as being published advertising message, perhaps application reference number is that 200510030058.1 Chinese patent application realizes, is not described in detail at this.Particularly, described device 432 can also comprise second distributing device (not shown among Fig. 5), be used in the described advertising message that is published of network game system issue, at this moment, described control device cooperates issuing advertisement information with this network game system, for example when the user when playing games, described game process is ended and display ads information.It will be appreciated by those skilled in the art that before display ads information whether said apparatus 41,42 etc. are to having done necessary processing and judgement to this users to release advertisement information.Further, change in the example at one, described first distributing device also comprises the 3rd distributing device (not shown among Fig. 5), be used for by the described advertising message that is published of described user terminal issue, promptly directly by the employed user terminal to release advertising of user, for example the user is used to watch the terminal (for example set-top box adds liquid crystal TV set) of digital television system, and those skilled in the art can realize such device in conjunction with prior art.

Described device 41 and 43 by above-mentioned Fig. 5 emphasis, Fig. 6 illustrates according to first embodiment of the invention, the structural representation of first judgment means of control device among Fig. 5.In the present embodiment, described device 42 comprises second judgment means 421, it is used for judging whether according to pre-defined rule should be to described users to release advertisement information, thereby for example should rule when this device moves, can correspondingly be judged, and then device shown in Figure 5 43 can come releasing advertisements according to judged result according to this pre-defined rule by writing station 421 in advance.Preferably, this second judgment means 421 comprises the 3rd judgment means 4211, and it is used for judging according to described user's indication information whether described user belongs to particular group; And second determine device 4212, its be used for when described user belongs to that specific user's group time determines should be to described users to release advertisement information.Particularly, described particular group can be polytype customer group, and for example, it can be a paying customer group or a senior paying customer group in the system of subject, and this customer group can be discerned by pay records; Again for example, described particular group can also be to watch the advertisement number of times to surpass the colony of first threshold in the unit interval; For another example, described particular group can also be the user group that the user proposes not receive advertising message, this requirement that the approach that provides by described system of subject when for example the user registers is clear and definite; For another example, described particular group can be (being in the given age section) women or male sex colony, or the customer group of given age section, or the users of specific area group, or newly adds the customer group of this system of subject; Again for example, described particular group can be the trade council in the network game system, perhaps is in the customer group of non-" online " state in the recreation.Those skilled in the art can realize identification to these particular group in conjunction with prior art.

In a variation example embodiment illustrated in fig. 6, described pre-defined rule is changed to judges the whether rule of the number of ads of watching in the unit interval of user, correspondingly, described second judgment means 42 comprises the 4th judgment means (not shown among Fig. 6), is used to judge whether described user institute's number of ads of watching in the unit interval surpasses second threshold value; And the 3rd determine device (not shown among Fig. 6), be used for when described user is definite when the number of ads of watching surpasses second threshold value in the unit interval should be to described users to release advertisement information.For example, the unit interval that preestablishes " melatonin " advertisement in the ad playing tabulation of client is two days, and first threshold is 10 times, and predetermined action is for stopping 5 days, and then the 4th judgment means can be judged according to this rule.

Change in the example at another, described pre-defined rule comprises judges the rule of user to the feedback evaluation of estimate of advertising message, correspondingly, described second judgment means comprises the 5th judgment means (not shown among Fig. 6), is used to judge whether described user is lower than the 3rd threshold value to the feedback evaluation of estimate of advertising message; And the 4th determine device (not shown among Fig. 6), be used for definite when described user is lower than the 3rd threshold value to the feedback evaluation of estimate of advertising message should be to described users to release advertisement information.For example, require the user to make the feedback of " favorable comment " (5 minutes), " generally " (3 minutes), " relatively poor " (1 minute) simultaneously in releasing advertisements, if the evaluation of estimate sum in described user's the week is lower than 3 fens, then determining should be to described users to release advertisement information.

Change in the example at another, described first judgment means 42 comprises that the 5th determines device (not shown among Fig. 5,6), it is used for determining whether randomly should be to described users to release advertisement information, for example generate a random number between 0～1, this random number is determined not to active user's releasing advertisements greater than 0.5.At this moment, shown in Figure 5 first determines that device 41 can be omitted.

Further, Fig. 7 illustrates according to a second embodiment of the present invention, a structural representation that changes example of first judgment means in the control device shown in Figure 5.Particularly, described first judgment means 42 comprises first dispensing device 422, and whether it is used for sending to described third party system should be to the inquiry message of described users to release advertisement information; First receiving device 423, it is used to receive the response message from described third party system; And the 6th judgment means 424, it is used for judging whether according to described response message should be to described users to release advertisement information.For example, this third party system can be a network game system, subscriber data (or relevant information) is stored in the customer data base of this games system, for maintaining secrecy or other commercial considerations to user data, online game operator wishes oneself to formulate the ad distribution strategy by it, only the postrun result of strategy is informed described ad distribution control system then, promptly whether should be to the response message of described users to release advertisement information.Those skilled in the art can realize such device in conjunction with prior art.

With reference to above-mentioned Fig. 1～Fig. 7, wherein be that example cooperates with system of subject described ad distribution control system and selects the process of users to release advertisement to be described with the network game system, and described system of subject is not limited to above-mentioned network game system, for example can be digital television system, network television system or mobile TV system.Those skilled in the art can realize combining of these system of subject and ad distribution control system in conjunction with prior art and above-mentioned reality, do not repeat them here.

With reference to above-mentioned Fig. 3 and Fig. 4, the present invention can be applied to multiple user terminal, for example mobile phone (93), personal digital assistant, notebook, desk-top computer (91), TV signal receiving apparatus, set-top box or blackberry, blueberry.Described user terminal 9 communicates by wired or wireless network and described network game system, does not repeat them here.

More than specific embodiments of the invention are described.It will be appreciated that the present invention is not limited to above-mentioned specific implementations, those skilled in the art can make various distortion or modification within the scope of the claims, and this does not influence flesh and blood of the present invention.

Claims (44)

1. a control method of selecting users to release advertisement information in advertising message issue control system wherein, comprises the steps:

A. obtain and to receive the user's of advertising message indication information;

B. judging whether according to described user's indication information should be to described users to release advertisement information;

C. if should be to described users to release advertisement information, then to described users to release advertisement information.

2. method according to claim 1 wherein, also comprises the steps:

D. if should not be to described users to release advertisement information, then not to described users to release advertisement information.

3. method according to claim 1 and 2, wherein, described step b comprises the steps:

B1. judging whether according to pre-defined rule should be to described users to release advertisement information.

4. method according to claim 3, wherein, described pre-defined rule comprises judging whether the user belongs to the rule of particular group, wherein, described step b1 comprises the steps:

B11. judge according to described user's indication information whether described user belongs to particular group;

B12. if described user belongs to particular group, then determining should be to described users to release advertisement information.

5. method according to claim 4, wherein, described particular group comprise at least in the following colony any or appoint multiple:

-paying customer group;

-senior paying customer group;

-in the unit interval, watch the advertisement number of times to surpass the colony of first threshold;

-women customer group;

-indicate this user not receive the user group of advertising message according to presupposed information;

-specific trade council;

-be in the customer group of specific region;

-be in the customer group of given age section; And

-be in the customer group of " online " state.

6. method according to claim 5, wherein, described advertising message issue control system cooperates with a network game system issues described advertising message, wherein, described paying customer group comprise among the following user any or times multiple:

-monthly payment paying customer;

The user of-purchase game article; And

The user of-purchase particular game equipment.

7. method according to claim 4, wherein, described advertising message issue control system cooperates the described advertising message of issue with a network game system, wherein, described particular group comprises the senior player group in the network game system at least, and promptly rank is not less than the player colony of a certain intended level.

8. method according to claim 3, wherein, described pre-defined rule comprises judges the whether rule of the number of ads of watching in the unit interval of user, described step b1 comprises the steps:

B11 '. judge according to described user's indication information whether described user institute's number of ads of watching in the unit interval surpasses second threshold value;

B12 '. if described user number of ads of watching in the unit interval surpasses second threshold value, then determining should be to described users to release advertisement information.

9. method according to claim 3, wherein, described pre-defined rule comprises judges the rule of user to the feedback evaluation of estimate of advertising message, described step b1 comprises the steps:

B11 ". judge according to described user's indication information whether described user is lower than the 3rd threshold value to the feedback evaluation of estimate of advertising message;

B12 ". if described user is lower than the 3rd threshold value to the feedback evaluation of estimate of advertising message, then determining should be to described users to release advertisement information.

10. method according to claim 1 and 2, wherein, described user's indication information comprises the response message from the third party system, wherein, described step a comprises the steps:

-whether send to described third party system should be to the inquiry message of described users to release advertisement information;

-receive response message from described third party system;

Wherein, described step b comprises the steps:

B1 '. judging whether according to described response message should be to described users to release advertisement information.

11. method according to claim 1 and 2, wherein, described user's indication information comprises complete or collected works or the empty set or the combination in any of described user related information, and wherein, described step b comprises the steps:

B1 ". determining whether randomly should be to described users to release advertisement information.

12. according to each described method in the claim 1 to 11, wherein, described step a comprises the steps:

A1. obtain described user's identification information, described identification information is used for identifying uniquely described user;

A2. obtain described user's indication information according to described user's identification information.

13. method according to claim 12, wherein, described user totem information is the herd number that the user logins the system of subject that is associated with described advertising message issue control system, and this system of subject provides specific service to described user, wherein, described step a2 comprises the steps:

-from described system of subject, transfer described user's indication information according to described herd number.

14. according to each described method in the claim 1 to 11, wherein, described step a comprises the steps:

A1 '. obtain described user's subscriber data;

A2 '. obtain described user's indication information according to described subscriber data.

15. method according to claim 14, wherein, described subscriber data is stored on the user terminal, and wherein, described step a1 ' comprises the steps:

-read described user terminal to obtain described user's subscriber data.

16. method according to claim 14, wherein, described subscriber data is stored in the system of subject, and this system of subject provides specific service to described user, and wherein, described step a1 ' comprises the steps:

-read described system of subject to obtain described user's subscriber data.

17. method according to claim 14, wherein, a described user terminal and a system of subject carry out communication, this system of subject provides specific service to described user, comprise described subscriber data in the described Content of communciation, wherein, described step a1 ' comprises the steps:

-obtain described Content of communciation;

-obtain described user's subscriber data according to described Content of communciation.

18. according to each described method in the claim 1 to 11, wherein, described step a comprises the steps:

A1 ". obtain the relevant information of the employed user terminal of described user;

A2 ". determine the described indication information that will receive the user of advertising message according to the relevant information of described user terminal.

19. according to each described method in the claim 1 to 18, the step to described users to release advertisement information among the wherein said step c comprises the steps:

C1. from alternative advertising message, select an advertising message, as the described advertising message that is published;

C2. issue the described advertising message that is published.

20. method according to claim 19, wherein, described advertising message issue control system cooperates the described advertising message of issue with a network game system, and wherein, described step c2 comprises the steps:

-described the advertising message that is published of issue in described network game system.

21. a control device of selecting users to release advertisement information in advertising message issue control system is characterized in that, comprising:

First determines device, is used to obtain to receive the user's of advertising message indication information;

First judgment means, being used for that indication information according to described user judges whether should be to described users to release advertisement information; And

First treating apparatus is used for when should be to described users to release advertisement information to described users to release advertisement information.

22. control device according to claim 21, wherein, described first judgment means comprises:

Second judgment means, being used for judging whether according to pre-defined rule should be to described users to release advertisement information.

23. control device according to claim 22, wherein, described pre-defined rule comprises judging whether the user belongs to the rule of particular group, and wherein, described second judgment means comprises:

The 3rd judgment means is used for judging according to described user's indication information whether described user belongs to particular group;

Second determines device, be used for when described user belongs to that specific user's group time determines should be to described users to release advertisement information.

24. control device according to claim 23, wherein, described particular group comprise at least in the following colony any or appoint multiple:

-paying customer group;

-senior paying customer group;

-in the unit interval, watch the advertisement number of times to surpass the colony of first threshold;

-women customer group;

-indicate this user not receive the user group of advertising message according to presupposed information;

-specific trade council;

-be in the customer group of specific region;

-be in the customer group of given age section; And

-be in the customer group of " online " state.

25. control device according to claim 24, wherein, described advertising message issue control system cooperates with a network game system issues described advertising message, wherein, described paying customer group comprise among the following user any or times multiple:

-monthly payment paying customer;

The user of-purchase game article; And

The user of-purchase particular game equipment.

26. control device according to claim 23, wherein, described advertising message issue control system cooperates the described advertising message of issue with a network game system, wherein, described particular group comprises the senior player group in the network game system at least, and promptly rank is not less than the player colony of a certain intended level.

27. control device according to claim 22, wherein, described pre-defined rule comprises judges the whether rule of the number of ads of watching in the unit interval of user, and described second judgment means comprises:

The 4th judgment means is used for judging according to described user's indication information whether described user institute's number of ads of watching in the unit interval surpasses second threshold value; And

The 3rd determines device, be used for when described user is definite when the number of ads of watching surpasses second threshold value in the unit interval should be to described users to release advertisement information.

28. control device according to claim 22, wherein, described pre-defined rule comprises judges the rule of user to the feedback evaluation of estimate of advertising message, and described second judgment means comprises:

The 5th judgment means is used for judging according to described user's indication information whether described user is lower than the 3rd threshold value to the feedback evaluation of estimate of advertising message; And

The 4th determines device, be used for definite when described user is lower than the 3rd threshold value to the feedback evaluation of estimate of advertising message should be to described users to release advertisement information.

29. control device according to claim 21, wherein, described user's indication information comprises the response message from the third party system, and wherein, described first determines that device comprises:

First dispensing device, whether be used for sending to described third party system should be to the inquiry message of described users to release advertisement information;

First receiving device is used to receive the response message from described third party system;

Wherein, described first judgment means comprises:

The 6th judgment means, being used for judging whether according to described response message should be to described users to release advertisement information.

30. control device according to claim 21, wherein, described user's indication information comprises complete or collected works or the empty set or the combination in any of described user related information, and wherein, described first judgment means comprises:

The 5th determines device, and being used for determining whether randomly should be to described users to release advertisement information.

31. according to each described control device in the claim 21 to 30, wherein, described first determines that device comprises:

The 6th determines device, is used to obtain described user's identification information, and described identification information is used for identifying uniquely described user; And

The 7th determines device, is used for obtaining according to described user's identification information described user's indication information.

32. control device according to claim 31, wherein, described user totem information is the herd number that the user logins the system of subject that is associated with described advertising message issue control system, and this system of subject provides specific service to described user, wherein, the described the 7th determines that device comprises:

First deriving means is used for transferring from described system of subject according to described herd number described user's indication information.

33. according to each described control device in the claim 21 to 30, wherein, described first determines that device comprises:

Second deriving means is used to obtain described user's subscriber data; And

The 3rd deriving means is used for obtaining according to described subscriber data described user's indication information.

34. control device according to claim 33, wherein, described subscriber data is stored on the user terminal, and wherein, described second deriving means comprises:

The 4th deriving means is used to read described user terminal to obtain described user's subscriber data.

35. control device according to claim 33, wherein, described subscriber data is stored in the system of subject, and this system of subject provides specific service to described user, and wherein, described second deriving means comprises:

The 5th deriving means is used to read described system of subject to obtain described user's subscriber data.

36. control device according to claim 33, wherein, a described user terminal and a system of subject carry out communication, this system of subject provides specific service to described user, comprise described subscriber data in the described Content of communciation, wherein, described second deriving means comprises:

The 6th deriving means is used to obtain described Content of communciation; And

The 7th deriving means is used for obtaining according to described Content of communciation described user's subscriber data.

37. according to each described control device in the claim 21 to 30, wherein, described first determines that device comprises:

The 8th deriving means is used to obtain the relevant information of the employed user terminal of described user; And

The 9th deriving means is used for determining the described indication information that will receive the user of advertising message according to the relevant information of described user terminal.

38. according to each described control device in the claim 21 to 37, wherein said first treating apparatus comprises:

First selecting arrangement is used for selecting an advertising message from alternative advertising message, as the described advertising message that is published; And

First distributing device is used to issue the described advertising message that is published.

39. according to the described control device of claim 38, wherein, described advertising message issue control system cooperates the described advertising message of issue with a network game system, wherein, described first distributing device comprises:

Second distributing device is used in the described advertising message that is published of described network game system issue.

40. according to claim 38 or 39 described control device, wherein, described first distributing device comprises:

The 3rd distributing device is used for by the described advertising message that is published of described user terminal issue.

41. according to each described method or control device in the claim 1 to 40, wherein, described user's indication information comprise in the following information each or appoint multinomial:

The information of customer group under the-user;

The information of-user number of ads of watching in the unit interval;

-user is to the feedback evaluation information of advertising message; And

-from the response message or the indication information of third party system.

42. an advertising message issue control system is characterized in that, comprises according to each described control device in the claim 21 to 41.

43., it is characterized in that this system cooperates the users to release advertisement information of selecting described system of subject with a system of subject according to the described system of claim 42.

44. according to as above each described claim, wherein, described system of subject comprises any in the following system:

-network game system;

-digital television system;

-network television system; Perhaps

-mobile TV system.

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