CN105787769A - Advertisement distribution method and system - Google Patents
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- CN105787769A CN105787769A CN201610120424.0A CN201610120424A CN105787769A CN 105787769 A CN105787769 A CN 105787769A CN 201610120424 A CN201610120424 A CN 201610120424A CN 105787769 A CN105787769 A CN 105787769A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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Abstract
The invention discloses an advertisement distribution method and system. The method comprises the following steps of: obtaining identification information of at least one product or at least once service consumed or used by a target user; using the identification information of the product or the service by the target user to draw a lottery, and pushing a process or a result of the lottery drawing to the target user; and pushing advertisements relevant or irrelevant with the at least one product of the at least once service to the target user before and after pushing the process and the result of the lottery drawing or in the process of pushing the process and the result of the lottery drawing. According to the invention, the target user uses the identification information of the product or the service to draw the lottery, and the process or the result of the lottery drawing is pushed to the target user; the relevant advertisements are pushed to the target user before and after pushing the process and the result of the lottery drawing or in the process of pushing the process and the result of the lottery drawing so as to improve the releasing effect of the advertisements; in addition, information of the target user and consumption information of the target user can be collected so as to push more precise and effective advertisements.
Description
Technical field
The present invention relates to advertisement field, be specifically related to the method and system of a kind of ad distribution.
Background technology
Advertisement (Advertising) is in order to certain specifically needs, and by the media of certain forms, and consumes certain expense, openly transmits the publicity measures of information widely to the public.The essence of advertisement is that merchandise news is propagated audience, thus promoting merchandise sales, main purpose is to expand economic benefit.
Along with the enhancing of the lifting of communication effect and audiences’perception degree, being increasingly subject to the favor of advertiser for the integrated marketing of the on-line off-line coordinated type of core with the Internet, advertisement overall permeation is to the life of people；Investigation display, at present, social, search, vertical, door, video five class media progressively become modal composite component in integrated marketing, and advertisement putting party in request selection percentage in these areas is all more than 60%, although effectiveness comparison is notable, but there is also following shortcoming:
(1) advertiser throws in advertisement on the platform that clicking rate is higher, and it is relatively costly, and due on present platform the propelling movement of advertisement too much, everybody is more and more lower to the level of interest of advertisement, or even increasingly dislike, thus causing that ad click rate is low, advertisement delivery effect is poor.
(2) operator or service provider can not effectively collect with software and network and consume or to the information of the interesting consumer of product and carry out statistical analysis, consumer's advertisement of purpose can not be consumed during advertisement more accurately for difference, cause pushing precision low.
In view of this, it is badly in need of providing a kind of advertisement pushing less costly, the system and method that precision is high, improves the clicking rate of advertisement and throw in effect.
Summary of the invention
The consumer of purpose can not be consumed for difference more accurately when the technical problem to be solved is advertisement pushing to push, push precision low, cause that ad click rate is low, throw in weak effect and the high problem of cost.
In order to solve above-mentioned technical problem, the technical solution adopted in the present invention is a kind of method of ad distribution, comprises the following steps:
Obtain targeted customer consumption or use, at least one product or the identification information serviced at least one times；
Targeted customer uses the identification information of described product or service to draw a lottery, and process or the result of prize drawing are pushed to described targeted customer；
In pushing the forward and backward or process of propelling movement prize drawing process and result of prize drawing process and result, push at least one product described to described targeted customer or service relevant or unrelated advertisement at least one times.
In the above-mentioned methods, described identification information includes but not limited to the one or any combination in following information:
Described product or the title of service, numbering, the amount of money, kind or model；
The name of described targeted customer, telephone number, mail account, social platform account, social platform user name, biometric information, identification card number, bank's card number, identity documents number, transaction platform account, transaction platform user name, network account or network user's name, user terminal identification information；
Described consumption or the numbering of use, place, mark, time or mode；
In order to reach the purpose of described prize drawing, specially generate the numbering of product or service for binding described consumption or use, mark.
In the above-mentioned methods, the described process by prize drawing or result are pushed to the mode of described targeted customer and the described mode to described targeted customer's advertisement, include but not limited to:
The terminal used to targeted customer pushes；
The social account having to targeted customer pushes；
The advertising media used to targeted customer pushes.
In the above-mentioned methods, in the forward and backward or process of propelling movement prize drawing process and result of described propelling movement prize drawing process and result, obtaining the identification information of described targeted customer, the identification information of described targeted customer includes but not limited to simultaneously:
Name, telephone number, mail account, social platform account, social platform user name, biometric information, identification card number, bank's card number, identity documents number, transaction platform account, transaction platform user name, network account or network user's name, user terminal identification information.
In the above-mentioned methods, the described targeted customer of acquisition consumption or use, at least one product or the mode of identification information serviced at least one times, include but not limited to:
Described targeted customer is allowed actively to provide；
Use or automatically obtain the described identification information retained in the terminal of described targeted customer；
Obtain from the provider of described product or service.
In the above-mentioned methods, the mode of the identification information of the described targeted customer of described acquisition, include but not limited to:
Described targeted customer is allowed actively to provide；
Use or automatically obtain the described identification information retained in the terminal of described targeted customer；
Obtain from the provider of described product or service.
In the above-mentioned methods, also include:
Obtain relevant information and carry out statistical analysis, and the result of statistical analysis is used for associated uses；
Described relevant information includes: the identification information of described targeted customer, or the identification information of described targeted customer consumption or the product used or service；
Described associated uses includes but not limited to: consumption habit and the promotion approach of ability, the described product of optimization or service, the rule of drawing a lottery to described targeted customer propelling movement advertisement more accurately or optimization of grasping described targeted customer are arranged.
Present invention also offers the system of a kind of ad distribution, including
Acquisition module: for obtaining targeted customer consumption or using, at least one product or the identification information serviced at least one times；
Prize drawing module: use for targeted customer the identification information of described product or service to draw a lottery, and process or the result of prize drawing are pushed to described targeted customer；
Advertisement pushing module: for, in the forward and backward or propelling movement prize drawing process pushing prize drawing process and result and outcome procedure, pushing at least one product described to described targeted customer or service relevant or unrelated advertisement at least one times.
In such scheme, described identification information includes but not limited to the one or any combination in following information:
Described product or the title of service, numbering, the amount of money, kind or model；
The name of described targeted customer, telephone number, mail account, social platform account, social platform user name, biometric information, identification card number, bank's card number, identity documents number, transaction platform account, transaction platform user name, network account or network user's name, user terminal identification information；
Described consumption or the numbering of use, place, mark, time or mode；
In order to reach the purpose of described prize drawing, specially generate the numbering of product or service for binding described consumption or use, mark.
In such scheme, the process of described prize drawing or result are pushed to the mode of described targeted customer and the mode to described targeted customer's advertisement by described advertisement pushing module, include but not limited to:
The terminal used to targeted customer pushes；
The social account having to targeted customer pushes；
The advertising media used to targeted customer pushes.
In such scheme, described advertisement pushing module, in the forward and backward or process of propelling movement prize drawing process and result of described propelling movement prize drawing process and result, obtains the identification information of described targeted customer simultaneously, and the identification information of described targeted customer includes but not limited to:
Name, telephone number, mail account, social platform account, social platform user name, biometric information, identification card number, bank's card number, identity documents number, transaction platform account, transaction platform user name, network account or network user's name, user terminal identification information.
In such scheme, described acquisition module obtains described targeted customer consumption or uses, at least one product or the mode of identification information serviced at least one times, includes but not limited to:
Described targeted customer is allowed actively to provide；
Use or automatically obtain the described identification information retained in the terminal of described targeted customer；
Obtain from the provider of described product or service.
In such scheme, described acquisition module obtains the mode of the identification information of described targeted customer, includes but not limited to:
Described targeted customer is allowed actively to provide；
Use or automatically obtain the described identification information retained in the terminal of described targeted customer；
Obtain from the provider of described product or service.
In such scheme, also include:
Statistical analysis module, is used for obtaining relevant information and carries out statistical analysis, and the result of statistical analysis is used for associated uses；
Described relevant information includes: the identification information of described targeted customer, or the identification information of described targeted customer consumption or the product used or service；
Described associated uses includes but not limited to: consumption habit and the promotion approach of ability, the described product of optimization or service, the rule of drawing a lottery to described targeted customer propelling movement advertisement more accurately or optimization of grasping described targeted customer are arranged.
The present invention, targeted customer uses the identification information of product or service to draw a lottery, and the process of prize drawing and result is pushed to described targeted customer simultaneously；In pushing the forward and backward or process of propelling movement prize drawing process and result of prize drawing process and result, corresponding advertisement is pushed to targeted customer, targeted customer all have viewed the advertisement of optimization when pushing, with terminal, the result got the winning number in a bond in the process of prize drawing, improve the input effect clicking rate of advertisement, strengthen the desire for consumer goods of consumer simultaneously, improve the input effect of advertisement, reduce the input cost of advertisement.
Additionally, the consumption information of the information and described targeted customer that can also collect described targeted customer is analyzed concluding, effective information is preserved to data base, the consumption habit of master goal user and ability, thus the promotion method of optimizing product or service and prize drawing process and prize, push prize and advertisement more accurately according to the information box targeted customer of data base.
Accompanying drawing explanation
Fig. 1 is the schematic diagram of ad delivery systems in the present invention；
Fig. 2 is the flow chart of the advertisement distributing method of the present invention.
Detailed description of the invention
Below in conjunction with detailed description of the invention and Figure of description, the present invention is described in detail.
As it is shown in figure 1, the invention provides a kind of ad delivery systems, this system 10 includes: acquisition module 101, prize drawing module 102 and advertisement pushing module 103, wherein:
Acquisition module 101, for obtaining targeted customer consumption or using, at least one product or the identification information serviced at least one times.
Including but not limited to the one or any combination in following information in identification information:
Targeted customer buys product or receives the attribute informations such as title when servicing, numbering, the amount of money, kind or model；
Name, telephone number, mail account, social platform account, social platform user name, biometric information, identification card number, bank's card number, identity documents number, transaction platform account, transaction platform user name, network account or the network user's name retained when targeted customer's consumption or registration；
Numbering, place, mark, time or the mode generated when targeted customer's consumption or acceptance service；
Targeted customer is actively generated for binding consumption or the product used or the numbering of service, mark by actions such as registrations.
In order to reach the described purpose carrying out according to preset rules and drawing a lottery, specially generate the numbering of product or service for binding described consumption or use, mark.Can be such as targeted customer's receipt when consuming or use service or the bar code generated on equipment, Quick Response Code, digital code, purchase and consumption document coding, purchase invoice number, withdraw the money receipt number or shopping-time etc., it is also possible to be for reaching the lottery numbers etc. that the present invention actively generates.
Acquisition module 101 obtains identification information and includes following several approach:
Targeted customer is actively provided by actions such as terminal unit registrations；
Use or automatically obtain the identification information that targeted customer retains in the terminal；Can be such as utilize mobile phone A PP directly to extract identification information from the mobile phone of targeted customer；
Obtain from the provider of product or service or obtain from other channels.
Prize drawing module 102, targeted customer utilizes identification information to draw a lottery according to preset rules, and prize drawing process or result are pushed to described targeted customer.
Drawing outcomes is pushed to targeted customer by prize drawing module 102, including following several approach:
The mobile terminal device used to targeted customer pushes；
The social account having to targeted customer pushes；
The advertising media propelling movement used to targeted customer or other propelling movement approach etc..
Such as, can be push to equipment such as the mobile phone of targeted customer's use, panel computer, TV, bracelet, Mp 3 players, can be to accounts such as the use mailbox of targeted customer, wechat or QQ, it is also possible to be the advertisement terminal machine propelling movement etc. to targeted customer's viewing or use.Advertisement pushing module 103, for, in pushing the forward and backward or process of prize drawing process and result, pushing corresponding advertisement to targeted customer.
Advertisement pushing module 103 is in the forward and backward or propelling movement prize drawing process pushing prize drawing process and result and outcome procedure, pushing at least one product described to described targeted customer or service relevant or unrelated advertisement at least one times, the mode of propelling movement and approach are essentially identical with the mode of prize drawing module 102 propelling movement.
Advertisement pushing module 103, in pushing the forward and backward or process of propelling movement prize drawing process and result of prize drawing process and result, obtains the identification information of described targeted customer simultaneously, and the identification information of described targeted customer includes but not limited to:
Name, telephone number, mail account, social platform account, social platform user name, biometric information, identification card number, bank's card number, identity documents number, transaction platform account, transaction platform user name, network account or network user's name, user terminal identification information.
The mode of the identification information obtaining targeted customer includes but not limited to: allow targeted customer actively provide；Use or automatically obtain the identification information retained in the terminal of targeted customer；Obtain from the provider of product or service.
Present system 10 also can carry out statistical analysis by obtaining relevant information, and the result of statistical analysis is used for associated uses；
Relevant information includes: the identification information of targeted customer, or the identification information of targeted customer's consumption or the product used or service；
Statistical analysis: the relevant information obtained simply is enumerated；As consumed or the kind of service, quality, frequency, cost, time, place or mode etc., it is analyzed processing by steps such as conclusion, analysis, computing or merging to these information.
Associated uses: by above-mentioned statistical analysis, after analyzing the data of consumption habit or ability etc. of the targeted customer obtained, the promotion approach of product or service and prize drawing rule will be optimized by system program, filter out prize and the advertisement of applicable different target user, push advertisement more accurately to targeted customer.It addition, utilize the effective information that the data base in system 10 preserves, the later stage sends the advertisement optimized to equipment such as the mobile phone of targeted customer, wechat.
The operation principle of provided by the invention ad delivery systems is described below:
Ad delivery systems provided by the invention can pass through mobile device A PP, PC terminal or lottery drawing machine terminal realize, targeted customer is on the terminal device, at least one product consumed or use or the identification information serviced at least one times are by inputting or scan in input terminal equipment, system feedback is drawn a lottery accordingly and is linked or prize drawing control, click prize drawing link or prize drawing control, prize drawing module 102 is drawn a lottery according to default rule, and push prize drawing process or result to prize drawing user (targeted customer), before pushing prize drawing process and result, rear or push in the process of prize drawing process and result, push at least one product described to described targeted customer or service relevant or unrelated advertisement at least one times.If result is for getting the winning number in a bond, advertisement pushing module 103 also can push several prize and select for prize drawing user.
After prize drawing terminates, the identification information of acquisition or the identification information of targeted customer are analyzed processing by system 10, are saved in data base.Promotion approach and the prize drawing rule of product or service are optimized by these information of later-stage utilization, filter out the advertisement of this prize drawing user applicable, later stage advertisement pushing module 103 can by the advertisement pushing that filters out to targeted customer, such targeted customer is in the process of prize drawing and when pushing the result got the winning number in a bond, all have viewed the advertisement of optimization, improve the input effect of advertisement and the desire for consumer goods of consumer, reduce the input cost of advertisement.
Below by several specific embodiments, native system is illustrated:
Embodiment 1:
The present invention is applied to certain advertisement promotion business, this advertisement promotion business is mainly supermarket, department stores and carries out advertisement promotion, the document of each purchase and consumption of consumer has a Quick Response Code and has prompting that this Quick Response Code can be utilized to draw a lottery at APP provided by the invention above.After consumer downloads installation mobile phone A PP provided by the invention on mobile phone, and complete registration, phone number by described consumer, identity information has been registered on prize drawing server, the consumer's mobile phone A PP provided by the invention Quick Response Code scanned on purchase and consumption document this Quick Response Code that carries out drawing a lottery recites the article of this consumption, quantity, pricing information etc., APP obtains the purchase and consumption information of consumer, by the APP analyzing and processing to these information, APP by first play one section optimize after advertisement, then lottery result is ejected, if consumer gets the winning number in a bond in certain prize drawing process, APP is by the prize after a few money optimizations of propelling movement and points out selection prize, before selecting prize, APP will push one section of advertisement optimized again.So, consumer, in the process of prize drawing and after prize-winning, all have viewed advertisement, improves the effect of advertisement；Such as APP utilizes the history consumption information of the consumer collected, being analyzed according to default rule, it has been found that cake is had preference by consumer, each consumption all can consume cake, so in the process of consumer's prize drawing, APP plays some advertisements about cake by pushing；In the later stage, by the effective information collected, the mobile phone of consumer, mailbox etc. can also be sent the sales promotion note of some cakes by us.Making ad targeting higher, effect of advertising are more preferably.
Embodiment 2:
The present invention is applied to certain bank, the holder of bank has taken a sum of money at the ATM of bank, have printed receipt of withdrawing the money, withdraw the money the flowing water coding having this to withdraw the money on receipt and have prompting that this coding can be utilized to draw a lottery inside APP provided by the invention above, holder has downloaded mobile phone A PP provided by the invention on mobile phone, input the coding of receipt of withdrawing the money, require to fill in name and the phone number of described holder simultaneously, by starting prize drawing, mobile phone screen now rolls the process playing prize drawing, also plays the advertisement of this bank simultaneously.So, described holder, in the process of prize drawing, have viewed the advertisement of bank, improves effect of advertising.
Embodiment 3:
The present invention is applied to certain bank card, the credit cardholder of bank one at market bankcard consumption, bank have sent a bankcard consumption note to holder, note use mobile phone A PP provided by the invention to draw a lottery containing a string code for drawing a lottery prompting simultaneously, holder has downloaded mobile phone A PP provided by the invention on mobile phone, and input prize drawing code, by starting prize drawing, mobile phone screen now rolls the process playing prize drawing, also plays the advertisement of this bank card simultaneously.So, holder, in the process of prize drawing, have viewed the advertisement of bank card, improves effect of advertising.
Embodiment 4:
The present invention is applied to certain unit, and unit have employed certain money management software, and to be able to be supplied to unit personnel sign-out for a function in management software, and can sign-out unit personnel works overtime sometime after time one sign-out code of generation.In order to promote the enthusiasm of employee work, and also to the product of leaflet unit or corporate culture, this unit utilizes the present invention, sign-out code will be utilized to draw a lottery, unit personnel is when prize drawing, computer screen now rolls the process playing prize drawing, also plays product advertising or the corporate culture propaganda film of our unit simultaneously.So, unit personnel, in the process of prize drawing, have viewed our unit's product advertising or corporate culture propaganda film, improves effect of advertising.
Above-described embodiment 1, embodiment 2, embodiment 3 are utilized APP to realize by mobile terminal, embodiment 4 is utilized APP to realize by PC terminal, but the present invention program is equally applicable to lottery drawing machine terminal, lottery drawing machine terminal can prefabricated lottery programs (prize drawing module), or carried out in real time by the Internet.
Present invention also offers a kind of method realizing ad distribution by system provided by the invention, as in figure 2 it is shown, comprise the following steps:
S1, obtain targeted customer consumption or use, at least one product or the identification information serviced at least one times.
Identification information includes but not limited to the one or any combination in following information: the attribute informations such as title, numbering, the amount of money, kind or the model that targeted customer generates when buying product, acceptance service or registration；Name, telephone number, mail account, social platform account, social platform user name, biometric information, identification card number, bank's card number, identity documents number, transaction platform account, transaction platform user name, network account or the network user's name retained when targeted customer's consumption or registration；Numbering, place, mark, time or the mode generated when consumption or acceptance service；Targeted customer is actively generated for binding consumption or the product used or the numbering of service, mark by actions such as registrations.Can be such as the Item Title of shopping, the one-dimension code of purchase, spending amount, kind or model etc., or the name of individual, telephone number, QQ number, wechat number, identity card, finger print information, Bank Account Number etc., or purchase and consumption document coding, purchase invoice number, withdraw the money receipt number, shopping-time etc., it is also possible to it is for reaching the lottery numbers etc. that the present invention actively generates.
Obtain targeted customer's consumption or use, at least one product or the method for identifications information serviced at least one times, include but not limited to: described targeted customer actively offer is provided；Use or automatically obtain the described identification information retained in the terminal of described targeted customer, for instance can be utilize mobile phone A PP directly to extract described identification information from the mobile phone of targeted customer；Obtain from the provider of described product or service or obtain from other channels.
S2, targeted customer utilize the identification information such as bar code, Quick Response Code or digital code to draw a lottery according to preset rules, and obtain the identification information of targeted customer, the process of prize drawing or result are pushed to described targeted customer simultaneously.
In the front and back pushing prize drawing process or result and process, can obtaining the identification information of described targeted customer, the identification information of described targeted customer includes but not limited to simultaneously: name, telephone number, mail account, social platform account, social platform user name, biometric information, identification card number, bank's card number, identity documents number, transaction platform account, transaction platform user name, network account or network user's name or user terminal identification information.
The process of prize drawing or result being pushed to the mode of described targeted customer, includes but not limited to, the terminal unit used to described targeted customer pushes, and the account having to described targeted customer pushes, and the advertising media used to described targeted customer pushes.Such as, can be that the equipment such as the mobile phone, panel computer, TV, bracelet or the Mp 3 player that use to described targeted customer push, can be that the mailbox that uses to described targeted customer, wechat, the account such as QQ push, it is also possible to watch to described targeted customer or use the advertisement terminal machine propelling movement etc. arrived.
The process of prize drawing or result being pushed to targeted customer, including following several approach: the mobile terminal device used to targeted customer pushes, the social account having to targeted customer pushes, and the advertising media used to targeted customer pushes.
The mode of the identification information obtaining targeted customer includes but not limited to: allow targeted customer actively provide；Use or automatically obtain the identification information retained in the terminal of targeted customer；Obtain from the provider of product or service.
S3, in the forward and backward and process pushing prize drawing process and result, push at least one product described or service is relevant or unrelated at least one times advertisement to described targeted customer.
In prize drawing process or the front and back pushing result to targeted customer, system is by the advertisement after the optimization of targeted customer's supplying system, and the mode of propelling movement is essentially identical with the mode that prize drawing module 102 pushes with approach.
In prize drawing process or after prize drawing, identification information is carried out statistical analysis according to the rule that program is preset and obtains relevant information by system, and described relevant information is carried out statistical analysis obtain the consumption habit of described targeted customer, and be stored in the result of data base, and the information in data base is used for associated uses；Wherein:
Relevant information: the identification information of targeted customer, or the identification information of targeted customer's consumption or the product used or service.
Statistical analysis: the relevant information obtained simply is enumerated；As consumed or the kind of service, quality, frequency, cost, time, place or mode etc., it is analyzed processing by steps such as conclusion, analysis, computing or merging to these information.
Associated uses: by above-mentioned statistical analysis, the data of the consumption habit of the targeted customer obtained or ability etc., the promotion approach of product or service and prize drawing rule will be optimized by system program, filter out prize and the advertisement of applicable different target user, push advertisement more accurately to targeted customer.It addition, system is by the effective information by preserving in data base, the later stage sends the advertisement optimized to equipment such as the mobile phone of targeted customer, wechat.
The term used in embodiments of the present invention is only merely for the purpose describing specific embodiment, and is not intended to be limiting the present invention." one ", " described " and " being somebody's turn to do " of the singulative used in the embodiment of the present invention and appended claims is also intended to include most form, unless context clearly shows that other implications.It is also understood that term "and/or" used herein refers to and comprises any or all of one or more project of listing being associated and be likely to combination.
The present invention is not limited to the every other embodiment that above-mentioned preferred forms those of ordinary skill in the art obtain under not making creative work premise; every have same or like technical scheme with the present invention, each falls within protection scope of the present invention.
Claims (14)
1. the method for an ad distribution, it is characterised in that comprise the following steps:
Obtain targeted customer consumption or use, at least one product or the identification information serviced at least one times；
Targeted customer uses the identification information of described product or service to draw a lottery, and process or the result of prize drawing are pushed to described targeted customer；
In pushing the forward and backward or process of propelling movement prize drawing process and result of prize drawing process and result, push at least one product described to described targeted customer or service relevant or unrelated advertisement at least one times.
2. the method for claim 1, it is characterised in that described identification information includes but not limited to the one or any combination in following information:
Described product or the title of service, numbering, the amount of money, kind or model；
The name of described targeted customer, telephone number, mail account, social platform account, social platform user name, biometric information, identification card number, bank's card number, identity documents number, transaction platform account, transaction platform user name, network account or network user's name, user terminal identification information；
Described consumption or the numbering of use, place, mark, time or mode；
In order to reach the purpose of described prize drawing, specially generate the numbering of product or service for binding described consumption or use, mark.
3. the method for claim 1, it is characterised in that the described process by prize drawing or result are pushed to the mode of described targeted customer and the described mode to described targeted customer's advertisement, include but not limited to:
The terminal used to targeted customer pushes；
The social account having to targeted customer pushes；
The advertising media used to targeted customer pushes.
4. the method for claim 1, it is characterized in that, in the forward and backward or process of propelling movement prize drawing process and result of described propelling movement prize drawing process and result, obtaining the identification information of described targeted customer, the identification information of described targeted customer includes but not limited to simultaneously:
Name, telephone number, mail account, social platform account, social platform user name, biometric information, identification card number, bank's card number, identity documents number, transaction platform account, transaction platform user name, network account or network user's name or user terminal identification information.
5. the method for claim 1, it is characterised in that described acquisition targeted customer consumption or use, at least one product or the mode of identification information serviced at least one times, include but not limited to:
Described targeted customer is allowed actively to provide；
Use or automatically obtain the described identification information retained in the terminal of described targeted customer；
Obtain from the provider of described product or service.
6. the method for claim 1, it is characterised in that the mode of the identification information of the described targeted customer of described acquisition, includes but not limited to:
Described targeted customer is allowed actively to provide；
Use or automatically obtain the described identification information retained in the terminal of described targeted customer；
Obtain from the provider of described product or service.
7. the method for claim 1, it is characterised in that also include:
Obtain relevant information and carry out statistical analysis, and the result of statistical analysis is used for associated uses；
Described relevant information includes: the identification information of described targeted customer, or the identification information of described targeted customer consumption or the product used or service；
Described associated uses includes but not limited to: consumption habit and the promotion approach of ability, the described product of optimization or service, the rule of drawing a lottery to described targeted customer propelling movement advertisement more accurately or optimization of grasping described targeted customer are arranged.
8. the system of an ad distribution, it is characterised in that including:
Acquisition module: for obtaining targeted customer consumption or using, at least one product or the identification information serviced at least one times；
Prize drawing module: use for targeted customer the identification information of described product or service to draw a lottery, and process or the result of prize drawing are pushed to described targeted customer；
Advertisement pushing module: for, in the forward and backward or propelling movement prize drawing process pushing prize drawing process and result and outcome procedure, pushing at least one product described to described targeted customer or service relevant or unrelated advertisement at least one times.
9. system as claimed in claim 8, it is characterised in that described identification information includes but not limited to the one or any combination in following information:
Described product or the title of service, numbering, the amount of money, kind or model；
The name of described targeted customer, telephone number, mail account, social platform account, social platform user name, biometric information, identification card number, bank's card number, identity documents number, transaction platform account, transaction platform user name, network account or network user's name, user terminal identification information；
Described consumption or the numbering of use, place, mark, time or mode；
In order to reach the purpose of described prize drawing, specially generate the numbering of product or service for binding described consumption or use, mark.
10. system as claimed in claim 8, it is characterised in that the process of described prize drawing or result are pushed to the mode of described targeted customer and the mode to described targeted customer's advertisement by described advertisement pushing module, include but not limited to:
The terminal used to targeted customer pushes；
The social account having to targeted customer pushes；
The advertising media used to targeted customer pushes.
11. system as claimed in claim 9, it is characterised in that
Described advertisement pushing module, in the forward and backward or process of propelling movement prize drawing process and result of described propelling movement prize drawing process and result, obtains the identification information of described targeted customer simultaneously, and the identification information of described targeted customer includes but not limited to:
Name, telephone number, mail account, social platform account, social platform user name, biometric information, identification card number, bank's card number, identity documents number, transaction platform account, transaction platform user name, network account or network user's name or user terminal identification information.
12. system as claimed in claim 8, it is characterised in that described acquisition module obtains described targeted customer consumption or uses, at least one product or the mode of identification information serviced at least one times, include but not limited to:
Described targeted customer is allowed actively to provide；
Use or automatically obtain the described identification information retained in the terminal of described targeted customer；
Obtain from the provider of described product or service.
13. system as claimed in claim 8, it is characterised in that described acquisition module obtains the mode of the identification information of described targeted customer, includes but not limited to:
Described targeted customer is allowed actively to provide；
Use or automatically obtain the described identification information retained in the terminal of described targeted customer；
Obtain from the provider of described product or service.
14. system as claimed in claim 8, it is characterised in that also include:
Statistical analysis module, is used for obtaining relevant information and carries out statistical analysis, and the result of statistical analysis is used for associated uses；
Described relevant information includes: the identification information of described targeted customer, or the identification information of described targeted customer consumption or the product used or service；
Described associated uses includes but not limited to: consumption habit and the promotion approach of ability, the described product of optimization or service, the rule of drawing a lottery to described targeted customer propelling movement advertisement more accurately or optimization of grasping described targeted customer are arranged.
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| CN201610120424.0A CN105787769A (en) | 2016-03-03 | 2016-03-03 | Advertisement distribution method and system |
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| CN201610120424.0A CN105787769A (en) | 2016-03-03 | 2016-03-03 | Advertisement distribution method and system |
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| CN105787769A true CN105787769A (en) | 2016-07-20 |
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| CN201610120424.0A Pending CN105787769A (en) | 2016-03-03 | 2016-03-03 | Advertisement distribution method and system |
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| CN106341309A (en) * | 2016-08-31 | 2017-01-18 | 深圳市精准分众传媒有限公司 | Enterprise popularization system based on mobile network and method |
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| CN108805615A (en) * | 2018-05-28 | 2018-11-13 | 广州招点信息科技有限公司 | A kind of preferential movable method for pushing and system based on consumer consumption behavior |
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| CN113129062A (en) * | 2021-04-21 | 2021-07-16 | 唐山凤凰网络电子技术有限公司 | Advertisement broadcasting marketing method and system based on contract-performing and return-returning commodity money |
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| CN106327267A (en) * | 2016-08-31 | 2017-01-11 | 北京慕加投资有限公司 | Method and system for advertisement push through scanning two-dimensional code at bottom of bottle |
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| CN109509038A (en) * | 2018-12-27 | 2019-03-22 | 盯盯拍（深圳）云技术有限公司 | Information-pushing method and information push-delivery apparatus |
| CN113129062A (en) * | 2021-04-21 | 2021-07-16 | 唐山凤凰网络电子技术有限公司 | Advertisement broadcasting marketing method and system based on contract-performing and return-returning commodity money |
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