KR20130006884A - Server and method for mediating in advertisement - Google Patents

Abstract

PURPOSE: An advertisement relay server and an advertisement relay method are provided to supply an advertisement to a personal portable information processing device, thereby assigning points to users who open the advertisement. CONSTITUTION: An advertisement management unit(10) transmits a stored event page to a user terminal corresponding to an opened advertisement. When event application data is received from the user terminal, an event management unit(14) registers the event application data in an application list in an event page. A point management unit(15) accumulates points in a user account. [Reference numerals] (10) Advertisement management unit; (11) Advertisement DB; (12) User management unit; (13) User DB; (14) Event management unit; (15) Point management unit; (16) SNS interworking unit; (17) Product management unit; (18) Product DB; (19) Payment unit

Description

Technical Field [0001] The present invention relates to an advertising mediation server,

The present invention relates to an advertisement mediating server and an advertisement mediating method, and more particularly, to an advertisement mediating server and an advertisement mediating method for providing an advertisement to a personal portable information processing apparatus such as a smart phone, .

Recently, various advertising techniques utilizing online have been developed. It is common that the advertisement is exposed to the users who browse the web page by including the advertisement on the web page, but it is difficult to expect the advertisement effect unless the users concentrate on the advertisement part voluntarily.

Accordingly, it is an object of the present invention to provide an advertisement mediating server and an advertisement mediating method that allows users to voluntarily browse the advertisement anytime, anywhere.

It is another object of the present invention to provide an advertisement mediating server and an advertisement mediating method that enable an advertiser to easily obtain an evaluation of an advertisement product from users.

Another object of the present invention is to provide an advertisement mediation server and an advertisement mediation method that allow users to easily use points earned by reading advertisements.

It is still another object of the present invention to provide an advertisement mediating server and an advertisement mediating method which allow users viewing an advertisement to participate in advertising again.

Another object of the present invention is to provide an advertisement mediating server and an advertisement mediating method which can easily expand an advertisement viewing object by promoting an event participating in an advertisement through the SNS.

According to an aspect of the present invention, there is provided an advertisement mediating server for exchanging data with a plurality of user terminals through a network, the advertisement mediating server providing an advertisement list including a plurality of advertisements in a user terminal When the completion of the advertisement reading in the user terminal is confirmed, the stored question data is transmitted to the user terminal in response to the browsed advertisement. When the answer data satisfying the predetermined condition corresponding to the transmitted query data is received, An advertisement management unit for transmitting the corresponding event page to the user terminal; When the event entry data is received from the user terminal receiving the event page from the advertisement management unit, the received entry data is registered in the entry list of the event page, and the user's recommendation number for each entry data registered in the entry list is accumulated. An event management unit for determining an event winner in the order of recommendation count; When an answer data satisfying a preset condition corresponding to the question data transmitted by the advertisement management unit is received from the user terminal, a point corresponding to the unit price of the browsed advertisement is accumulated in the user account corresponding to the user terminal that transmitted the answer data A point management unit for accumulating a point corresponding to an event prize money in a user account of the user determined by the prize winner by the event management unit; A user management unit that stores the point information accumulated by the point management unit in a user account, receives user personal information from the user terminal, and generates and manages personal pages of each user that can be exposed to other users; The method comprising: providing a product list including a plurality of products to a user terminal, receiving a sales request for a specific product from a user terminal, deducting points corresponding to a unit price of the selected specific product from points accumulated in the user account, And a merchandise management unit for sending an electronic coupon to the merchant.

The advertisement mediating server automatically generates a publicity message for each application data registered in the application list of the event page and operates the generated publicity message in cooperation with a separate social network service application installed in the user terminal And an SNS interworking unit for transmitting the SNS to another user terminal.

The advertisement mediating server may further include an advertiser account that is authorized to register a new advertisement in the advertisement list managed by the advertisement management unit and an affiliate account provider who is authorized to register a new product in the merchandise list managed by the product management unit, Accounts, new advertisements, or general user accounts that are not authorized to register new products can be managed separately.

The advertisement management unit may determine a target user of a specific advertisement based on personal information of each user account, and may transmit an advertisement push message inquiring whether the specific advertisement is browsed to a user terminal of the determined target user.

Further, when the answer data for the specific advertisement is received, the advertisement management unit may register the received answer data in the answer list of the advertiser account that registered the specific advertisement.

According to another aspect of the present invention, there is provided an advertisement mediating server for exchanging data with a plurality of user terminals through a network, the advertisement mediating server comprising: (A) transmitting advertisement data to a first user terminal; (B) transmitting inquiry data corresponding to the advertisement data transmitted in the step (A) to the first user terminal when confirming completion of browsing of the advertisement data transmitted in the step (A); (C) receiving answer data satisfying a predetermined condition from the first user terminal with respect to the question data transmitted in the step (B); (D) accumulating a point corresponding to advertisement data transmitted to a first user account corresponding to the first user terminal; (E) providing event data corresponding to the advertisement data transmitted in the step (A) to the first user terminal; (F) When event entry data corresponding to the event data provided in step (E) is received from the first user terminal, the received entry data is registered in the entry list corresponding to the event data provided in step (E). Receiving a recommendation of another user account; (G) determining an event winner based on a recommendation count for each application data registered in the application list; (H) accumulating points corresponding to event prize money in the user account of the determined event winner.

If it is determined in step (F) that a request for transmitting a publicity message to the second user terminal from any one of the application data registered in the application list is received from the first user terminal, The event information provided in step (A), and the advertisement data information provided in step (A), to the second user terminal.

And (I) providing a store page in which the first user terminal displays a merchandise list including a plurality of merchandise, and when the first user terminal receives a sales request for merchandise included in the merchandise list, The method may further include deducting a point corresponding to a unit price of the product at a point registered in the first user account and providing an electronic coupon for the requested product to the first user terminal.

(J) inquiring whether or not to purchase a product that includes the identifier of the read advertisement in the product information when the browsing completion of the advertisement data transmitted in the step (A) is confirmed, A point corresponding to the discounted unit price of the requested product is subtracted from a point registered in the first user account when the sales request for the inquired product is received, To the terminal.

Wherein the step (A) comprises: (A1) providing an advertisement list to the first user terminal; (A2) a step of streaming, to the first user terminal, a moving picture stored in response to a request for viewing of an advertisement included in the advertisement list from the first user terminal in response to an advertisement requested to be viewed (A3) transmitting a push message to the first user terminal to inquire whether to view a specific advertisement; (A4) When the signal permitting the advertisement viewing is received from the first user terminal in response to the push message, the step of streaming the moving image stored in correspondence with the viewing permitted advertisement to the first user terminal .

The advertisement mediating server and the advertisement mediating method according to the present invention have the following effects.

In other words, it is possible to maximize the advertisement effect by increasing the concentration of the advertisement by allowing the users to pay a point when browsing the advertisement and to view the advertisement voluntarily whenever and wherever.

Further, according to the advertisement mediating server and the advertisement mediating method according to the present invention, the advertiser can easily obtain the evaluation of the advertisement product from the users, so that it can be utilized as the data for the marketing strategy.

According to the advertisement mediating server and the advertisement mediating method according to the present invention, since the users can easily use the points accumulated by browsing the advertisement, the number of times the advertisement is viewed naturally increases, It is possible to maximize the effect of attracting the purchase of the advertisement.

Further, according to the advertisement mediating server and the advertisement mediating method according to the present invention, the users viewing the advertisement viewing the advertisement can participate in the advertisement by themselves, thereby increasing the interest in the advertisement, It is possible to easily expand the target of the advertisement viewing to enhance the advertisement effect.

1 is a conceptual diagram schematically showing the configuration of an advertisement mediation system according to an embodiment of the present invention.
2 is a block diagram schematically illustrating a configuration of an advertisement mediating server included in an advertisement mediating system according to an embodiment of the present invention.
FIG. 3 is a flow chart showing a step of an advertisement mediating method according to an embodiment of the present invention; FIG.
4A is an exemplary view of an advertisement list page provided to a user terminal in an advertisement mediation method according to an embodiment of the present invention;
Figure 4b is an illustration of an advertisement providing page provided to the user terminal in the advertisement mediation method according to an embodiment of the present invention.
4C illustrates an example of a quiz providing page provided to a user terminal in an advertisement intermediation method according to an embodiment of the present invention.
FIG. 4D is an exemplary view of an event page provided to a user terminal in an advertisement mediation method according to an embodiment of the present invention; FIG.
FIG. 4E is an exemplary view of an advertiser connection page provided to a user terminal in an advertisement mediation method according to an embodiment of the present invention; FIG.
FIG. 4F is an exemplary view of a personal page provided to a user terminal in an advertisement mediation method according to an embodiment of the present invention; FIG.
FIG. 4G is an exemplary view of a store page provided to a user terminal in an advertisement mediating method according to an embodiment of the present invention; FIG.

Hereinafter, an advertisement mediating system and an advertisement mediating method according to an embodiment of the present invention will be described in detail with reference to the drawings. Advantages and features of the present invention, and methods of achieving the same will become apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings.

It is to be understood that the present invention is not limited to the embodiments disclosed herein but may be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. To fully disclose the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims.

Like reference numerals refer to like elements throughout the specification.

2 is a block diagram schematically showing a configuration of an advertisement mediating server included in an advertisement mediating system according to an embodiment of the present invention; FIG. 2 is a block diagram schematically showing the configuration of an advertisement mediating system according to an embodiment of the present invention; .

First, as shown in FIG. 1, an advertisement mediating system according to an embodiment of the present invention includes an advertisement mediating server 100 first. The advertisement mediating server 100 is connected to a plurality of user terminals 200 or an advertiser terminal 100 through an application store that provides various application programs installed in the advertisement mediating server 100 or a smart phone, When the 'advertisement mediating application' provided to the affiliate terminal 300 or the affiliate terminal 500 is executed, the advertisement mediating application provides the advertisement mediating service while communicating data with the terminals through the network according to the advertisement mediating application.

The user terminal 200 may be a general personal information processing device such as a smart phone, a portable computer, a tablet computer, a media player, a desk-top computer, etc. capable of data communication through a network have. The user terminal 200 executes the advertisement mediating application, accesses the advertisement mediating server 100, and receives advertisements from the advertisement mediating server 100. The user terminal 200 transmits unique information (e.g., a terminal identification number, a mobile communication number, etc.) assigned to each of the user terminals 200 to a transmitted signal when transmitting a signal including data to the network Transfer it together.

Also, a plurality of advertiser terminals 300 are provided in the advertisement brokerage system. The advertiser terminal 300 also communicates data with the advertisement mediating server 100 through a network as a general information processing apparatus, executes the advertisement mediating application to register the advertisement in the advertisement mediating server 100, To pay the brokerage fee of the advertiser, so that the advertisement of the advertiser is provided to the general user. At this time, the advertisement mediating server 100 receives the advertisement name (product name), the advertisement description, the advertisement image, the advertisement video, the point price to be accumulated at the advertisement viewing, the total amount of the advertisement deposit, And receives quiz data, survey data, and event data for receiving answers from users who have viewed the advertisement. You will then be paid the total amount of the advertising deposit and the amount of the event.

Furthermore, at least one SNS server 400 is provided in the advertisement intermediation system. The SNS server 400 may be connected to the first user terminal 200 through the advertisement intermediary server 100 via the SNS (Social Network Service (SNS) application from the first user terminal 200 in response to a message transmission request from the second user terminal 200 to the second user terminal 200 in response to the received request, 200). ≪ / RTI >

Also, a plurality of affiliate servers 500 are provided in the advertisement mediating system. The affiliate server 500 accesses the advertisement mediating server 100 and registers product information to be sold in a 'store' provided by the advertisement mediating server 100. In the embodiment of the present invention, when the user terminal 200 browses the advertisement provided from the advertisement mediating server 100, points are accumulated in the account of the user corresponding to the user terminal 200 under a certain condition. So that the merchandise provided by the affiliate server 500 can be purchased through the store provided by the advertisement brokerage server 100 using the accumulated points. The affiliate server 500 inputs the goods or service name, the subject of the goods or service, the content of the goods or services, the related image, the unit price information of the goods or the service to the advertisement mediating server 100 via the network, To be registered in the store, and receives sales status information and the like from the advertisement mediating server 100. Products sold in the store may include advertising products as well, so that the effect of buying the ads can be directly obtained from the store.

Here, the advertisement mediating server 100 includes an advertisement managing unit 10 as shown in FIG. The advertisement management unit 10 receives the advertisement registration information (name of the advertisement (product name), advertisement description, advertisement image, advertisement video, point price to be accumulated at the time of advertisement viewing, total amount of advertisement deposit, And advertisement target information), and registers and stores each advertisement in the advertisement database 11, and manages each advertisement by assigning an additional identifier thereto. In addition, the advertisement management unit 10 receives the quiz questions related to the advertisement and the correct answer data, the survey question data related to the advertisement, other event related data, etc. from the advertiser terminal 300 and the advertisement database 11 together. ) To manage.

When the advertisement transmission request is received from the user terminal 200, the advertisement management unit 10 transmits the advertisement image or the advertisement video to the user terminal 200, and accumulates the number of times the advertisement is provided as the number of times the advertisement is displayed And stores it in association with the corresponding advertisement identifier. When a quiz or survey item transmission request for a specific advertisement is received from the user terminal 200, the user terminal 200 transmits a question included in the quiz data or survey data corresponding to the advertisement to the user terminal 200, If answer data is received from the user terminal 200 again, it is determined whether or not the answer data matches the answer information corresponding to the quiz. When the answer data for the question survey is received, answer data on the question item And stores the advertisement data in the advertisement database 11, and provides answer data accumulated in the advertiser terminal 300 corresponding to the advertisement. When the response data for the advertisement viewed from the user terminal 200 is received, the advertisement reading completion information is transmitted to the point management unit 15, which will be described later.

The advertisement mediating server 100 is provided with a user management unit 12. The user management unit 12 manages the user agents 200 downloaded and installed the advertisement mediating application linked to the advertisement mediating server 100, And stores the user profile in the user database 13 in correspondence with information such as a user profile, a photograph, a viewed advertisement, accumulated points, and the like to the created user account. In particular, the user management unit 12 may separately generate and manage an advertiser account and an affiliate account based on information received from the advertiser terminal 300 or the affiliate terminal 500, in addition to the general user account.

Preferably, when the advertisement mediating application is downloaded from the user terminal 200, a general user account is created based only on the unique information of the user terminal 200, and the advertiser account or the affiliate account is different from the unique information of the terminal It may be possible to generate limited information by inputting individual or business information.

The advertisement mediating server 100 is provided with an event management unit 14. The event management unit 14 generates an event page including a description of event contents based on the event data corresponding to each advertisement stored in the advertisement database 11, , An event application list is created for each user account that has applied for the event and the content corresponding to the user account. The event management unit 14 receives evaluation data of other users regarding each user account included in the event application list and corresponding application contents from each user terminal 200, Select the corresponding user account as the winning account.

The point management unit 15 not only increases the accumulation point of the user account selected by the winning account for the event application in the event management unit 14 by the amount of the event and records it in the user database 13, ), The advertisement reading completion information for the specific user account is received, and points corresponding to the point prices of the read advertisement are added to the user accounts to be accumulated in the user database 13 by accumulating them.

Meanwhile, the advertisement mediating server 100 is provided with an SNS linking unit 16. The SNS interworking unit 16 may request the advertisement mediating server 100 to send a publicity message to the user for viewing the advertisement event, A publicity message may be transmitted to another user terminal 200 through the SNS server 400 by transmitting a publicity message transmission request to the SNS application linked to the SNS server 400. In particular, when the specific user wants to transmit a publicity message to a specific application, the SNS interworking unit 16 may automatically generate the contents of the publicity message including the contents of the application to be promoted and the corresponding advertisement information.

Also, the advertisement mediating server 100 includes a merchandise management unit 17. The merchandise management unit 17 manages the merchandise or the name of the service, the provider of the merchandise or service received from the affiliate terminal 500, The goods information including the content, the related image, and the unit price information of the goods or services is stored in the goods database 18, and the different goods are allocated to the respective goods and registered. The advertisement information may include an identifier of the advertisement when the advertisement targeted for the advertisement is already registered in the advertisement mediating server 100. In addition, the unit price information of the goods or service can be divided into a general unit price and an inexpensive discount unit price lower than the general unit price. If the advertisement targeted for the commodity is already registered in the advertisement mediating server 100, So that the user who browses the advertisement can apply the discounted unit price when purchasing the product.

In addition, the product manager 17 generates a store page including a list of products for a plurality of products so that a coupon for each product registered in the product database 18 can be purchased with the points accumulated in each user account. To provide to the user terminal 200. When the merchandise management unit 17 receives a sales request for a specific merchandise of the store page from the user terminal 200, the point management unit 15 stores the point corresponding to the unit price of the specific merchandise requested to be sold, And the product management unit 17 transmits the electronic coupon of the product to the user terminal 200. [ Further, the product management unit 17 accumulates the number of sales of each product and stores the number of sales of the product in the goods distinguisher corresponding to the goods database 18 and stores the number.

The advertisement mediating server 100 includes a payment unit 19. When the advertiser terminal 300 registers an advertisement in the advertiser terminal 300, the payment unit 19 receives an advertisement deposit amount, an event amount, The sales amount of the commodity corresponding to the commodity sales result by the commodity management unit 17 is paid to the affiliate account. Further, when a cash refund request for the points accumulated from the user terminal 200 is received, the user can settle the requested amount to the account registered in the user account.

The user terminal 200, the advertiser terminal 300, and the affiliate terminal 500 are distinguished from each other according to their roles in relation to the advertisement mediating server 100, rather than hardware features, In the server 100, a user account, an advertiser account, and an affiliate account are separately managed to distinguish each terminal.

In the following, an advertisement mediating method using an advertisement mediating system as described above will be described in more detail with reference to the drawings.

FIG. 3 is a flowchart illustrating an advertisement mediating method according to an embodiment of the present invention. FIG. 4A is an exemplary view of an advertisement list page provided to a user terminal in an advertisement mediating method according to an embodiment of the present invention. FIG. 4C is a diagram illustrating an example of a quiz providing page provided to a user terminal in an advertisement mediating method according to an embodiment of the present invention. FIG. 4C is a diagram illustrating an example of a quiz providing page provided to a user terminal in the advertisement intermediation method according to an embodiment of the present invention. FIG. 4D is an example of an event page provided to a user terminal in an advertisement mediating method according to an embodiment of the present invention, FIG. 4E is an example of an advertiser connection page provided to a user terminal in the advertisement mediating method according to an embodiment of the present invention, FIG. 4F is an exemplary view of a personal page provided to a user terminal in an advertisement mediating method according to an embodiment of the present invention, and FIG. FIG. 7 is an exemplary view of a store page provided to a user terminal in an advertisement mediation method according to an embodiment.

As shown in FIG. 3, the advertisement mediating method according to the embodiment of the present invention starts from the step S100 of transmitting an advertisement to the user terminal 200 according to a general user account. The advertisement may be transmitted in various ways. For example, the advertisement management unit 10 may transmit user information (for example, sex, age, marital status, job, interest field, etc.) A push message is transmitted to the user terminal 200 of the user to inquire whether or not the advertisement is to be transmitted, and if the user terminal 200 having received the push message agrees to view the advertisement, When the user of the general user account executes the advertisement mediating application and the advertisement mediating application displays the advertisement list provided by the advertisement managing unit 10 on the user terminal 200, The user terminal 200 can transmit the advertisement to the user terminal 200 when the user requests viewing.

4A, the advertisement mediating application includes a plurality of menu areas T including an advertisement list menu, a new advertisement list area L1 including a list of advertisements not browsed by the user, The user terminal 200 can display a list of advertisement lists (L2) including a list of advertisements.

When the user selects one advertisement from the new advertisement list area L1, the detailed information area D for the advertisement is displayed, and the advertisement viewing menu W and the commenting menu R for the advertisement are displayed Can be displayed together. When the user selects the advertisement viewing menu W for a specific advertisement, moving picture data for a specific advertisement is transmitted to the user terminal 200 as shown in FIG. 4B.

When the advertisement intermediation server 100 detects completion of the advertisement viewing in the user terminal 200 in operation S110, the advertisement mediation server 100 uses the quiz data or the survey data stored in the advertisement database 11 And a quiz or question is provided to the user terminal 200 (S120).

Here, the completion of the advertisement viewing is detected by receiving a signal indicating that the advertisement video streaming to the user terminal 200 has not been interrupted in the middle, or that the advertisement mediating application of the user terminal 200 has completed the viewing of the advertisement video .

When the advertisement mediation server 100 receives a response that meets the condition from the user terminal 200 provided with the quiz or the survey problem (S130), the point management unit 115 reads the advertisement in the corresponding user account. Earn points corresponding to the determined unit price point (S140). Here, in the case of the answer to the quiz, the reception of the answer satisfying the condition means that the received correct answer matches the correct answer information stored in the advertisement database in response to the provided quiz question. In the case of the answer to the questionnaire, The case where all the answers are inputted for each item or the case that a certain amount of data or more is received for the questionnaire of the questionnaire. The advertisement management unit 10 may store the answers to the question items in the advertisement database, and then provide the stored answer data through the advertiser account of the advertisement.

In this case, as shown in FIG. 4C, the provision of the quiz question or survey question is performed by displaying a description page (I) of a method of responding to a quiz or a questionnaire immediately after completion of the advertisement reading, May be displayed. Here, the quiz page Q may be configured to include a problem area P, a multiple choice selection area C, and a re-browse request menu W2 for the advertisement. In general, the quiz or question clause It is possible to include information on the advertisement, so that the re-browsing request menu W2 is provided together.

When the advertisement accumulation is completed, the event management unit 14 provides an event page for the advertisement viewed by the user terminal 200 (S150). As shown in FIG. 4D, the event page includes an event information area E including an event application method, an event target product name, an event prize amount information, and an event application list L3 ), And an input area (J) for allowing the user to directly participate in the event. Accordingly, users can input information required by the event themselves and apply for the event.

In this case, evaluation information of other users may be displayed together with each entry of the application list L3. For example, when users are satisfied with the contents of an event application of another user, You can select a recommendation button that is recommended as a winner for the evaluation. Also, it is possible to select any one of the contents included in the entry list L3 and to transmit the event promotion message through the SNS server 400. In the event that one or more You can select a friend to request support for a single entry. In this case, the event advertisement message may include advertisement contents to be an event, application information to be promoted by the user, applicant information, URL information that can be accessed through the event page, and the like. For this purpose, when the user selects a specific entry content from the entry list L3, it is possible to display a recommendation area for the contents of the entry or a recommendation area N in which a publicity message can be transmitted. Here, the type of the above-mentioned event can be variously determined for each advertisement, but it may be a method of applying a new advertisement copy or slogan for an advertisement target product or service as exemplified in the drawing.

4E, the advertisement management unit 10 displays a connection message L for inquiring a link to an advertisement web page URL of an advertiser stored in advance in correspondence with the advertisement, When the OK button O is selected, the advertisement mediating application may execute a separate web browser application so that the advertiser web page is displayed on the user terminal 200.

The advertisement management unit 17 provides the store page corresponding to the advertisement target product among the store pages provided by the product management unit 17 to the user terminal 200 so that the advertisement target product can be purchased, Allow the user to purchase the target product. When the advertisement viewing is completed, the user terminal 200 can display a query message as shown in FIG. 4E for inquiring whether the advertisement target product is purchased or not.

In addition, a message is inquired to the user terminal 200 about whether to join the web site of the advertiser or whether to request the e-mail subscription provided in association with the web service of the advertiser, And the advertisement mediating server 100 may receive the information necessary for membership subscription or e-mail subscription request from the user terminal 200 and transmit the information to the server side of the advertiser. In this case, a predetermined fee may be paid from the advertiser whenever a subscription through the advertisement mediating server 100 or an email subscription request is made. Also, the advertisement mediating server 100 may interact with a server on the advertiser side.

When the purchase request for the product corresponding to the advertisement is received from the user terminal 200 that has completed the advertisement viewing, the product management unit 17 displays the unit price information of the corresponding product as the discounted unit price, and the point management unit 15 ) Corresponds to the discounted unit price of the user's points deducted from the purchase of the commodity.

Meanwhile, if the event entry data is transmitted to the advertisement mediating server 100 (S160) while the event page is provided to the user terminal 200, that is, if the user inputs data for event entry into the input area J The event management unit 14 updates the received data to the application list L3 and determines one or more general user accounts having the highest number of users to be evaluated as a winner after a predetermined time elapses, (S170), the point management unit 15 accumulates a point corresponding to the event amount, that is, the prize money, input in advance from the advertiser terminal 300, to the user account (step S170) S180).

Meanwhile, the user management unit 12 receives various personal information from the user through the advertisement mediating application, registers and manages the personal information in the user database, and generates a personal page M as shown in FIG. 4F And provides it to the user terminal 200. In the personal page M, the user profile area B, the accumulation point display area G, and the service provision history for each user may be included together. In addition, such a personal page (M) is provided not only to the user but also to other users, so that the information of the user who applied for the event is exposed to other users, and the message exchange is possible through interworking with the SNS server 400. In addition, side effects such as imitating other people's slogans or using slang words can be prevented.

Meanwhile, the points accumulated by the advertisement intermediation method as described above can be used as cash through the store page provided by the product management unit 17 as described above. For example, the store page S ), And can donate to the group. The affiliated company terminal 500 can purchase the products registered in the merchandise database 18 by subtracting points from the affiliate terminal 500, and can purchase the electronic coupon .

4A to 4G illustrate a user interface provided to the user terminals 200 connected to the advertisement mediating server 100 as a general user account, and the advertiser terminal 300 Through the provided user interface, the advertisement list registered through each advertiser account, the number of accumulated advertisement viewing times for each advertisement, the status of an event application, the status of receiving answers to a question, and the like can be provided. A user interface for inputting survey data, inputting event data, payment, and the like. In addition, the affiliate terminal 500 may be provided with a user interface for registering goods and checking the sales status of the registered goods.

It will be understood by those skilled in the art that the present invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. The scope of the present invention is defined by the appended claims rather than the foregoing detailed description, and all changes or modifications derived from the meaning and scope of the claims and the equivalents thereof are included in the scope of the present invention Should be interpreted.

100: Ad mediation server 200: User terminal
300: advertiser terminal 400: SNS server
500: Affiliate terminal

Claims (11)

An advertisement mediating server for exchanging data with a plurality of user terminals via a network,
Providing an advertisement list including a plurality of advertisements to the user terminal, and upon completion of viewing of the advertisement on the user terminal, transmits the stored question data corresponding to the read advertisement to the user terminal, and in advance in response to the transmitted question data An advertisement manager which transmits a stored event page to the user terminal in response to a received advertisement;
When the event entry data is received from the user terminal receiving the event page from the advertisement management unit, the received entry data is registered in the entry list of the event page, and the user's recommendation number for each entry data registered in the entry list is accumulated. An event management unit for determining an event winner in the order of recommendation count;
When an answer data satisfying a preset condition corresponding to the question data transmitted by the advertisement management unit is received from the user terminal, a point corresponding to the unit price of the browsed advertisement is accumulated in the user account corresponding to the user terminal that transmitted the answer data A point management unit for accumulating a point corresponding to an event prize money in a user account of the user determined by the prize winner by the event management unit;
A user manager which stores the point information accumulated by the point manager in a user account and generates and manages a personal page of each user that can be exposed to other users by receiving user personal information from a user terminal;
Providing a list of products including a plurality of products to the user terminal, when a sale request for a specific product is received at the user terminal, points corresponding to the unit price of the selected specific product is subtracted from the points accumulated in the user account, and the product Ad mediation server, including a product management unit for sending an electronic coupon for. The method of claim 1,
The advertisement mediating server comprises:
A publicity message is automatically generated for each application data registered in the application list of the event page, and an automatically generated publicity message is transmitted to another user terminal in cooperation with a separate social network service application installed in the user terminal Further comprising an SNS interaction portion. The method of claim 1,
The advertisement mediating server comprises:
An advertiser account that is authorized to register a new advertisement in the advertisement list managed by the advertisement management unit, an affiliate account that is authorized to register a new product in the product list managed by the product management unit, The advertisement intermediary server manages the general user accounts which are not granted the registration authority of the advertisement intermediaries. The method of claim 1,
The advertising management unit,
Determines a target user of a specific advertisement based on the personal information of each user account, and transmits an advertisement push message inquiring whether the specific advertisement is browsed to a user terminal of the determined target user. The method of claim 3,
The advertising management unit,
When answer data for a specific advertisement is received, register the received answer data in the answer list of the advertiser account that registered the specific advertisement. An advertisement mediating server for exchanging data with a plurality of user terminals via a network,
(A) transmitting the advertisement data to the first user terminal;
(B) if it is confirmed that the reading of the advertisement data transmitted in the step (A) is completed, transmitting the query data corresponding to the advertisement data transmitted in the step (A) to the first user terminal;
(C) receiving answer data satisfying a predetermined condition from the first user terminal with respect to the question data transmitted in the step (B);
(D) accumulating points corresponding to the advertisement data transmitted to the first user account corresponding to the first user terminal;
(E) providing event data corresponding to the advertisement data transmitted in step (A) to the first user terminal;
(F) When event application data corresponding to the event data provided in the step (E) is received from the first user terminal, the received application data is registered in the application list corresponding to the event data provided in the step (E) Receiving a recommendation of another user account;
(G) determining an event winner based on the number of recommendations for each entry data registered in the entry list;
(H) earning points corresponding to the event winnings in the determined event winner's user account, which is carried out. The method according to claim 6,
In the step (F)
When a request for transmitting a promotional message is transmitted from the first user terminal to a second user terminal for a selected one of application data registered in the application list, the selected application data, event information provided in step (E), and Advertising mediation method for transmitting a promotional message including the advertisement data information provided in the step (A) to the second user terminal. The method according to claim 6,
(I) providing a store page in which a list of goods including a plurality of goods is displayed on the first user terminal, and when a sale request for a product included in the goods list is received in the first user terminal, Further comprising the step of deducting a point corresponding to the unit price of the merchandise at the point registered in the first user account and providing an electronic coupon for the requested merchandise to the first user terminal. 9. The method of claim 8,
(J) When the completion of viewing of the advertisement data transmitted in the step (A) is confirmed, inquires whether to purchase a product including the identifier of the completed advertisement in the product information, and inquires whether to purchase in the first user terminal. When a sale request for a product is received, the point corresponding to the discounted unit price of the product requested for sale is subtracted from the point registered in the first user account, and the electronic coupon for the product requested for sale is deducted from the first user terminal. Further comprising the step of providing, advertising mediation method. The method according to claim 6,
The step (A)
(A1) providing an advertisement list to the first user terminal;
(A2) if a view request for any one advertisement included in the advertisement list is received from the first user terminal, streaming the video stored in response to the requested advertisement to be streamed to the first user terminal; , Advertising mediation method. The method according to claim 6,
The step (A)
(A3) transmitting a push message for inquiring whether to view a specific advertisement to the first user terminal;
(A4) if a signal for allowing the advertisement to be read in response to the push message is received from the first user terminal, streaming the video stored in response to the allowed advertisement to the first user terminal, wherein the advertisement is performed. Mediation method.

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