CN201590901U - Mobile phone advertisement release and delivery system - Google Patents
Mobile phone advertisement release and delivery system Download PDFInfo
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- CN201590901U CN201590901U CN2010200263023U CN201020026302U CN201590901U CN 201590901 U CN201590901 U CN 201590901U CN 2010200263023 U CN2010200263023 U CN 2010200263023U CN 201020026302 U CN201020026302 U CN 201020026302U CN 201590901 U CN201590901 U CN 201590901U
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Abstract
A mobile phone advertisement release and delivery system which can lead mobile phone users to actively click and view advertisements and can accurately count effective clicking and viewing times for advertisers. The mobile phone advertisement release and delivery system comprises an advertisement storage unit, a user identifying repository unit, an advertisement transmission unit and a click recording unit, wherein the advertisement storage unit is used for storing various advertisements, the user identifying repository unit is used for storing information and characteristics of users, the advertisement transmission unit is used for transmitting advertisement documents to the client side, and the click recording unit is used for storing advertisement clicking times and characteristics of users . After the system is adopted, effective clicking number and effective flow of the users can be recorded and stored. The mobile phone advertisement release and delivery system can assist the users to register relative websites through mobile phones at any time and any places to click various advertisements actively, and correspondingly provides accurately count clicking and viewing times for the advertisers. The advertisers pay advertising cost for operators of the system according to effective clicked and viewed data of mobile phone users.
Description
Technical field
The utility model relates to a kind of ad distribution jettison system, relates in particular to a kind of mobile phone advertisement issue jettison system.
Background technology
Along with the development of wireless network, wireless network speed constantly speeds, and rate also constantly descend, and are also increasing by the data service that portable terminals such as mobile phone carry out.Mobile phone is as emerging equipment, and its popularity rate is quite high, and almost the stage of every one can have a machine is regarded as the most promising communication media from now on.Mobile media has advantage easy to carry, that can surf the Net the information of obtaining at any time, can read whenever and wherever possible as emerging medium.As a new media format, mobile phone is compared with traditional media a lot of essence, revolutionary change: mobile phone can most convenient ground use people's the scrappy time (for example waiting for bus, sit elevator, riding public transportation means etc.), and can diffuse information very quickly.
By the mobile phone releasing advertisements, have convenient, fast, the characteristics that can watch whenever and wherever possible.But, simply with advertisement pushing to mobile phone, its effect and traditional published method there is no in essence different.The cellphone subscriber can only be passive the reception advertising message, cause cellphone subscriber's dislike easily, distribution effect is difficult to guarantee.Simultaneously, existing ad distribution is thrown in mode, the overwhelming majority is based on TV, broadcasting, outdoor carrier, print media, the Internet etc., no matter be the advertiser of cost huge fund, still throw in medium itself, also can't obtain accurately effectively to watch number of times even if all can't add up. Internet advertising, but do not have yet a kind of at all Internet users, utilize the user effectively to click to watch the advertisement number of times to come requirement advertisers pay advertising expenditure, and allow the pattern that the user who watches obtains definite remuneration of clicking.
Summary of the invention
The purpose of this utility model is to overcome the deficiencies in the prior art, provides a kind of and can allow the cellphone subscriber initiatively click and watch advertisement, and can offer the mobile phone advertisement issue jettison system that number of times was effectively clicked and watched to the accurate statistics of advertiser.
In order to solve the problems of the technologies described above, the utility model is achieved through the following technical solutions:
A kind of mobile phone advertisement issue jettison system, comprising: the advertisement storage element is used for the store various types advertisement; User ID storage vault unit is used for stored user information and feature; The advertisement transmission unit is used for promotional literature is sent to client; Click record cell, be used for number of times and feature that stored user is clicked advertisement.
In mobile phone advertisement issue jettison system described in the utility model, click record cell and comprise: the client judge module is used to judge the networking mode of client and/or the type of client; Click logging modle, be used to write down client and click the number of times of advertisement and the playing duration of the advertisement that client is clicked; The composite record module is used for the informix record with client judge module and click logging modle, forms data file and storage.
Further, described client judge module comprises that also client networking mode information obtains submodule, is used to obtain the networked information of client.
Further, described client judge module comprises that also the client type identification information obtains submodule, is used to obtain the type identification information of client.
Further, the type identification information of described client is a battery information.
In mobile phone advertisement issue jettison system described in the utility model, can also comprise the advertisement adjustment unit further, the advertisement adjustment unit is according to clicking the client-side information that the judgement of client judge module is obtained in the record cell, adjust promotional literature to adapt to the client terminal playing requirement, send by the advertisement transmission unit again.
The beneficial effects of the utility model are: after the utilization of described mobile phone advertisement issue jettison system, can grasp user's effective hits, effective discharge; Can allow the user by logining address correlation on the mobile phone, whenever and wherever possible, autonomous each series advertisements of program request, and correspondingly offer the accurate statistics of advertiser and effectively click and watch number of times.
Above-mentioned explanation only is the general introduction of technical solutions of the utility model, for can clearer understanding technological means of the present utility model, and can be implemented according to the content of specification, and for above-mentioned and other purposes, feature and advantage of the present utility model can be become apparent, below especially exemplified by preferred embodiment, and conjunction with figs., be described in detail as follows.
Description of drawings
Fig. 1 is the embodiment schematic diagram of mobile phone advertisement issue jettison system of the present utility model;
Fig. 2 is the applied environment schematic diagram of mobile phone advertisement issue jettison system of the present utility model.
Embodiment
For further setting forth the utility model is to reach technological means and the effect that predetermined purpose is taked, below in conjunction with accompanying drawing and preferred embodiment, describe in detail as after.
As shown in Figure 1, be a preferred embodiment of mobile phone advertisement issue jettison system of the present utility model.This system is a customer end/server mode.Client 5 can be portable terminals such as mobile phone, also can be common computer terminal (it is a plurality of that terminal can have, and only shows among the figure).Server end is a mobile phone advertisement issue jettison system, comprises and clicks record cell 1, user ID memory cell 2, advertisement storage element 3, advertisement transmission unit 4.Wherein clicking record cell 1 is made up of client judge module 10, click logging modle 11, composite record module 12.Client judge module 10 can obtain submodule 101 and client type identification information by client networking mode information and obtain submodule 102 and form.
When user end to server end request msg, client judge module 10 judges that at first this client is the client that belongs to any type, is portable terminals such as mobile phone, still common computer terminal.Determination methods has three kinds:
First kind, obtain client type that submodule 102 obtains according to the client type identification information and identify and mate.Many prior aries can directly be obtained the type identification of client.
For example, can directly obtain the type identification of cell-phone customer terminal by web page code.The asp code of reference is as follows:
＜％
Dim?Ip，number，mobiletype，loca，uri
Dim?Conn，Sql，Rs
Ip＝Request.ServerVariables(″REMOTE_ADDR″)
uri＝Request.ServerVariables(″PATH_INFO″)
number1＝Request.ServerVariables(″HTTP_x-up-calling-line-id″)
mobile1＝Request.ServerVariables(″HTTP_User-Agent″)
number＝Right(number1，Len(number1)-2)
mobile2＝Split(mobile1，″/″)
mobiletype＝mobile2(0)
loca＝Request.Cookies(″CUI″)
Sql＝″Select*From?Visitor?order?By?Id?DESC″
Rs.Open?Sql，Conn，1，3
Rs.Addnew
Rs(″SDate″)＝date
Rs(″STime″)＝time
Rs(″IP″)＝Ip
Rs(″UserNo″)＝number
Rs(″MobileType″)＝mobiletype
Rs(″CUI″)＝loca
Rs(″URI″)＝uri
Rs.Update
Rs.Close
Conn.Close
Set?Rs＝Nothing
Set?Conn＝Nothing
％＞
, just illustrate, existing various codes all can provide this function herein.
Also can obtain the type identification of client by the battery information that obtains client.For example, mobile phone or PDA at operation WindowsCE system, also can (ApplicationProgramming Interface, API) function G etSystemPowerStamsEx obtains the information of mobile phone or PDA by calling application programming interface in the Windows CE system., just illustrate, existing various operating systems or application system all provide the corresponding interface function for calling herein, thereby obtain the battery information of portable terminal, and to differentiate the user with this be cell phone online or common computer online.
Second kind, obtain the client networking mode information that submodule 101 obtains according to client networking mode information and mate.Many prior aries can directly be obtained the networking mode of client, can judge the Internet-enabled cell phone number thus, and the network connection method (net, wap, wifi), access network (telecommunications moves UNICOM) etc.
The third, comprehensive client networking mode information is obtained submodule 101 and client type identification information and is obtained the information that submodule 102 obtained and judge.
Click the click state of logging modle 11 record clients.The information of 12 comprehensive client judge modules 10 of composite record module and click logging modle 11 is carried out composite record, forms the user and clicks the number of times of advertisement and the data of feature.These data are carried out with the user profile and the characteristic that are transferred to user ID storage element 2 alternately.
Advertisement storage element 3 extracts the correspondent advertisement message file according to the request of client 5, is transferred to client 5 by advertisement transmission unit 4.
Fig. 2 is the applied environment schematic diagram of mobile phone advertisement issue jettison system of the present utility model.As shown in the figure, the website can operate by following flow process after using the utility model:
S1, advertiser are to the website advertisement delivery; Advertisement is watched in S2, cellphone subscriber's online; S3, server or mobile operator grasp effective hits/flow to the website; S4, server or mobile operator point out effective hits/flow to website operator; S5, website operator submit effective click digital proof according to effective hits/flow of server or mobile operator submission to the advertiser; S6, advertiser prop up to website operator according to the click data proof and pay off advertising; S7, website operator pay the flow usage charges to server or mobile operator; S8, website operator subsidize relevant rate (or subsidize by mobile operator) according to the effective hits/flow that is the cellphone subscriber to the cellphone subscriber.
Utilize faster more smooth technology (as 3G/4G), allow the user by logining address correlation on the mobile phone, whenever and wherever possible, autonomous each series advertisements of program request.Finally, the advertiser pays an expense according to effective number of clicks of user.
Advertiser or website operator formulate different subsidy strategies, for example, can surf the Net to search with program request with general internet user (non-member's system) and watch, but can't exchange expense for; Program request is watched and the cellphone subscriber surfs the Net, and but can produce effective hits, and can exchange expense for.By mobile phone advertisement issue jettison system of the present utility model, can judge the user client type, judge networking (online) mode that the user uses client to take, and the feature of recording user and effective the click or flow.By deriving or grasping these data, just can realize different strategies.
Obviously the foregoing description is not to restriction of the present utility model, and above-mentioned mobile phone advertisement issue jettison system can also have other many variations.Though gone through the utility model in conjunction with above-mentioned example, some that should be understood that professional person in the industry can expect apparently are identical, and alternative scheme all falls within the protection range that the utility model claim limited.
Claims (4)
1. a mobile phone advertisement issue jettison system is characterized in that, comprising: advertisement storage element, user ID storage element, advertisement transmission unit and click record cell; Described click record cell is connected with described user ID storage element, and described user ID storage element is connected with described advertisement storage element, and described advertisement storage element is connected with described advertisement transmission unit.
2. mobile phone advertisement issue jettison system according to claim 1 is characterized in that described click record cell comprises the client judge module.
3. mobile phone advertisement issue jettison system according to claim 2 is characterized in that described client judge module is provided with client networking mode information and obtains submodule.
4. mobile phone advertisement issue jettison system according to claim 2 is characterized in that described client judge module is provided with the client type identification information and obtains submodule.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010200263023U CN201590901U (en) | 2010-01-08 | 2010-01-08 | Mobile phone advertisement release and delivery system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010200263023U CN201590901U (en) | 2010-01-08 | 2010-01-08 | Mobile phone advertisement release and delivery system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN201590901U true CN201590901U (en) | 2010-09-22 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN2010200263023U Expired - Fee Related CN201590901U (en) | 2010-01-08 | 2010-01-08 | Mobile phone advertisement release and delivery system |
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| CN (1) | CN201590901U (en) |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103181151A (en) * | 2010-10-21 | 2013-06-26 | 瑞典爱立信有限公司 | A call tracking system and a method performed by a call tracking system |
| CN103618639A (en) * | 2013-11-15 | 2014-03-05 | 北京国双科技有限公司 | Method, device and system for monitoring media data |
| CN104331821A (en) * | 2014-11-11 | 2015-02-04 | 北京金和软件股份有限公司 | Method for performing network precision marketing on mobile terminal |
| CN104853333A (en) * | 2014-02-19 | 2015-08-19 | 中国电信股份有限公司 | Mobile terminal background advertisement charging processing method and system |
| CN108446921A (en) * | 2018-01-25 | 2018-08-24 | 杭州蜜迩科技有限公司 | A kind of advertisement interaction systems and method |
| CN109146556A (en) * | 2018-07-30 | 2019-01-04 | 广州新趋士网络科技有限公司 | A kind of web advertisement jettison system |
-
2010
- 2010-01-08 CN CN2010200263023U patent/CN201590901U/en not_active Expired - Fee Related
Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103181151A (en) * | 2010-10-21 | 2013-06-26 | 瑞典爱立信有限公司 | A call tracking system and a method performed by a call tracking system |
| CN103181151B (en) * | 2010-10-21 | 2016-08-03 | 瑞典爱立信有限公司 | Call follow system and the method performed by call follow system |
| CN103618639A (en) * | 2013-11-15 | 2014-03-05 | 北京国双科技有限公司 | Method, device and system for monitoring media data |
| CN104853333A (en) * | 2014-02-19 | 2015-08-19 | 中国电信股份有限公司 | Mobile terminal background advertisement charging processing method and system |
| CN104853333B (en) * | 2014-02-19 | 2018-11-20 | 中国电信股份有限公司 | The method and system of charging processing is carried out to background advertisement on mobile terminal |
| CN104331821A (en) * | 2014-11-11 | 2015-02-04 | 北京金和软件股份有限公司 | Method for performing network precision marketing on mobile terminal |
| CN108446921A (en) * | 2018-01-25 | 2018-08-24 | 杭州蜜迩科技有限公司 | A kind of advertisement interaction systems and method |
| CN109146556A (en) * | 2018-07-30 | 2019-01-04 | 广州新趋士网络科技有限公司 | A kind of web advertisement jettison system |
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| Date | Code | Title | Description |
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| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| C17 | Cessation of patent right | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20100922 Termination date: 20140108 |