CN103618639A - Method, device and system for monitoring media data - Google Patents
Method, device and system for monitoring media data Download PDFInfo
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- CN103618639A CN103618639A CN201310575232.5A CN201310575232A CN103618639A CN 103618639 A CN103618639 A CN 103618639A CN 201310575232 A CN201310575232 A CN 201310575232A CN 103618639 A CN103618639 A CN 103618639A
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Abstract
The invention discloses a method, device and system for monitoring media data. The method for monitoring the media data comprises the steps that a client receives an e-mail with implanted monitoring script, wherein the e-mail includes the media data and a media data ID; the client monitors operation of the monitoring script to collect terminal information of the client; the client sends the terminal information and the media data ID to a data collecting server; the data collecting server determines the frequency of display of the media data according to the terminal information and the media data ID. According to the method, device and system for monitoring the media data, the purpose of improving accuracy of statistics of the quantity of displayed media data can be achieved.
Description
Technical field
The present invention relates to computer internet field, in particular to a kind of monitoring method, Apparatus and system of media data.
Background technology
Along with the rapid growth of the Internet, brought the revolution of marketing mode, Email Marketing (Email Delivery Marketing is called for short EDM) is one of them.So-called Email Marketing, is exactly to using Email as communication media, for example, product and service Information Communication in media data (advertisement) is given to the target audience of oneself.Than other the Internet marketing modes, and Traditional Marketing mode, the cost of marketing of EDM is relatively low, and netizen almost everybody has E-mail address, for example, so the main popularization and propaganda that carries out in this way company's products & services of adopting of increasing media data (advertisement).
For example, publisher as media data (advertisement), only not only be satisfied with media data (for example advertisement) mail is sent, also need to know the displaying quantity of media data, know the content that has user to check mail advertisement, and these users' feature or attribute, thereby how can know the effect of Email Marketing, whether media data (for example advertisement) has arrived the target audience of oneself.And then in upper mail marketing once, select target audience more accurately to throw in, improve effect and the input-output ratio of marketing activity.
In order to realize above-mentioned function, existing way is the corresponding information of resolving in the access log of mail ad content server, and it has only realized the function of showing number statistics, and detailed features information that can not be to user.
Because the mail ad-request of guest browser is before arriving real destination server, can be through a lot of level router servers, and buffer memory on these servers can be directly by the mail advertisement page in buffer memory, return to visitor's browser, now real destination server daily record is unwritten to the displaying of current mail advertisement, thereby causes the displaying number of times of display data to have certain deviation.And more can not obtain the detailed features information of subscription client, thus cannot set up visitor's feature database, can not be just also accurate localizing objects audient.
At present for correlation technique in using the process of mail push media data, the problem of displaying amount that cannot accurate statistics media data, not yet proposes effective solution at present.
Summary of the invention
For correlation technique in using the process of mail push media data, the problem of displaying amount that cannot accurate statistics media data, effective solution is not yet proposed at present, for this reason, main purpose of the present invention is to provide a kind of monitoring method, Apparatus and system of media data, to address the above problem.
To achieve these goals, according to an aspect of the present invention, provide a kind of monitoring method of media data, the method comprises: the mail of the implanted monitoring script of client, and mail comprises: media data and media data sign ID; The operation of client monitors script, to gather the end message of client; Client sends to data collection server by end message and media data sign ID; Data collection server, according to end message and media data sign ID, is determined the displaying number of times of media data.
To achieve these goals, according to a further aspect in the invention, provide a kind of monitoring device of media data, this device comprises: receiver module, and for receiving the mail of implanted monitoring script, mail comprises: media data and media data sign ID; Operation module, for monitoring script operation, to gather the end message of client; Sending module, for sending to data collection server by end message and media data sign ID; Determination module, for according to end message and media data sign ID, determines the displaying number of times of media data.
To achieve these goals, according to another aspect of the invention, a kind of monitoring system of media data is provided, this system comprises: client, for receiving the mail of implanted monitoring script, mail comprises: media data and media data sign ID, in the operation of monitoring script, after gathering the end message of client, the authorization information of end message and media data sign ID formation is sent to data collection server; Data collection server, sets up communication relation with client, for according to end message and media data sign ID, determines the displaying number of times of media data.
By the present invention, adopt the mail of the implanted monitoring script of client, mail comprises: media data and media data sign ID; The operation of client monitors script, to gather the end message of client; Client sends to data collection server by end message and media data sign ID; Data collection server is according to end message and media data sign ID, determine the displaying number of times of media data, solved correlation technique in using the process of mail push media data, the problem of displaying amount that cannot accurate statistics media data, and then realize the effect of the accuracy of the displaying amount that improves statistics media data.
Accompanying drawing explanation
Accompanying drawing described herein is used to provide a further understanding of the present invention, forms the application's a part, and schematic description and description of the present invention is used for explaining the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings:
Fig. 1 is according to the structural representation of the monitoring system of the media data of the embodiment of the present invention;
Fig. 2 is according to the flow chart of the monitoring method of the media data of the embodiment of the present invention;
Fig. 3 is according to the detail flowchart of the monitoring method of the media data of the embodiment of the present invention;
Fig. 4 is according to the structural representation of the monitoring device of the media data of the embodiment of the present invention.
Embodiment
It should be noted that, in the situation that not conflicting, embodiment and the feature in embodiment in the application can combine mutually.Describe below with reference to the accompanying drawings and in conjunction with the embodiments the present invention in detail.
Embodiment mono-:
Before describing the further details of various embodiments of the present invention, a suitable counting system structure of the principle can be used in the present invention is described with reference to Fig. 1.In the following description, except as otherwise noted, otherwise represent to describe various embodiments of the present invention with reference to the symbol of the action of being carried out by one or more computers and operation.Thus, be appreciated that and be sometimes called as processing unit that this class action that computer carries out and operation comprise computer to represent the manipulation of the signal of telecommunication of data with structured form.This manipulation transforms on data or the position in the accumulator system of computer, safeguard it, the operation of computer is reshuffled or changed to this mode of all understanding with those skilled in the art.The data structure of service data is the physical location of memory with the defined particular community of form of data.Yet although describe the present invention in above-mentioned context, it does not also mean that restrictively, as understood by those skilled in the art, the each side of hereinafter described action and operation also available hardware realizes.
Turn to accompanying drawing, wherein identical reference number refers to identical element, and principle of the present invention is shown in a suitable computing environment and realizes.Below describe the embodiments of the invention based on described, and should not think the alternative embodiment about clearly not describing herein and limit the present invention.
Fig. 1 shows the schematic diagram of an example computer architecture that can be used for these equipment.For purposes of illustration, the architecture of painting is only an example of proper environment, not the scope of application of the present invention or function is proposed to any limitation.This computing system should be interpreted as to the arbitrary assembly shown in Fig. 2 or its combination are had to any dependence or demand yet.
Principle of the present invention can or configure with other universal or special calculating or communication environment and operate.The example that is applicable to well-known computing system of the present invention, environment and configuration includes but not limited to, personal computer, server, multicomputer system, the system based on micro-processing, minicomputer, mainframe computer and the distributed computing environment (DCE) that comprises arbitrary said system or equipment.
In its most basic configuration, Fig. 1 is according to the structural representation of the monitoring system of the media data of the embodiment of the present invention.As shown in Figure 1, the monitoring system of this media data can comprise: a client 10 and a data collection server 30.
Wherein, client 10, for receiving the mail of implanted monitoring script, mail comprises: media data and media data sign ID, in the operation of monitoring script, thereby after collecting the end message of client, end message and media data sign ID are sent to data collection server; Data collection server 30, sets up communication relation with client 10, for according to end message and media data sign ID, determines the displaying number of times of media data.
In the above embodiments of the present application, owing to only having media data in mail accessed, the monitoring script in mail just can move, thereby realizes by receiving and move the monitoring script in mail, obtain the end message of client, determine the displaying number of times of media data simultaneously.The displaying number of times recording in such scheme is directly generated by client, therefore avoided browse request to be routed that server is intercepted and captured and problem that the display record of media data in mail is lost, solved correlation technique in using the process of mail push media data, the problem of displaying amount that cannot accurate statistics media data, and then realize the accuracy of the displaying amount that improves statistics media data.Simultaneously because end message can comprise the various parameter informations in client, thereby lay the first stone for accurate localizing objects audient.
Concrete, monitoring script in the above embodiments of the present application can adopt javascript code to realize, can for example, at the media data (advertisement) of mail, accessed opening while showing carry out, thereby carry out corresponding information gathering program, and the end message collecting is sent to data collection server.Preferably, in the above embodiments of the present application, can create unique media data sign ID for the media data of the Email that sends, using this media data sign ID in the middle of parameter is included in monitoring script.After monitoring script has designed, just added in the source code of mail advertisement, and mail server on probation sends mail.
What need detailed description herein is, the application adopts javascript to create monitoring script, because Javascript monitoring script can gather more client-side information than log analysis, therefore, the above embodiments of the present application preferably adopt monitoring script, rather than the mode of log analysis, can effectively improve data accuracy.Concrete, the end message sending after the execution of monitoring script and media data sign ID, received and resolved by data collection server, and final server will be added up displaying number of times, can client-side information be gathered and be stored simultaneously.
Concrete, from such scheme, in the above embodiments of the present application, after mail reception person opens the message body that carries media data, the code of monitoring script brings into operation, gather the various end messages of client, then end message (can inclusion information sign CookieID) identified to for example advertisement and identifier ID of ID(with media data) together be sent to data collection server.
Data collection server 30 in the above embodiments of the present application can comprise: reading device and processor.
Wherein, reading device, for the message identification ID of reading terminals information; Processor, for whether comprise message identification ID in end message and the data pair of media data sign ID in media data information table inquiry, wherein, the in the situation that of successful inquiring, media data corresponding to the message identification ID in end message shown to number of times cumulative 1; In inquiry failed in the situation that, by the data of the message identification ID in end message and media data sign ID, to being saved to media data information table, and media data corresponding to the message identification ID in end message shows that number of times is set to 1.
Data collection server 30 in the above embodiments of the present application can also comprise: sub-processor, for judging whether inclusion information identifies ID to end message; The in the situation that of inclusion information sign ID, enter inquiry in media data information table and whether comprise that media data sign ID and media data identify the step of ID; In the situation that inclusion information does not identify ID, data collection server is implanted message identification ID in the end message of client, and at the local message identification ID implanting that preserves of server.
Concrete, above-described embodiment can be realized, in the end message data that receive by data collection server inspection, whether contain message identification CookieID, if had, can media data information table (for the data of medium Data Identification ID-CookieID to) check, whether the data of inquiry current media Data Identification ID-current information sign CookieID are to existing, whether the mail that namely checks current media Data Identification ID representative was opened by the user of current information sign CookieID representative, if existed, the mail that represents current media Data Identification ID representative is opened by the user of current information sign CookieID representative, now need to for example, in media data information table (advertisement and identifier tables of data), total displaying number of times of current media Data Identification ID is added to 1, if there is no, the mail that represents current media Data Identification ID representative was not opened by the user of current information sign CookieID representative, now can be by the data of current media Data Identification ID-current information sign CookieID to adding in media data information table (advertisement and identifier ID-CookieID tables of data), and in media data information table, the independent of current media Data Identification ID shown to number of times adds 1.
Preferably, in above-mentioned implementation process, if inclusion information does not identify CookieID in the end message data that data collection server inspection receives, can implant end message Cookie to the browser of client, record its end message sign CookieID, and be saved in cookie information storehouse newly producing together with the end message of CookieID and the client receiving, then the data that current media Data Identification ID-current information identified to CookieID are to adding in media data information table (advertisement and identifier ID-CookieID tables of data), and in media data information table, the independent of current media Data Identification ID shown to number of times adds 1.
Preferably, the system in the above embodiments of the present application can also comprise: a monitor server 50.
Wherein, this monitor server 50, for creating the monitoring script of media data, and after monitoring script implantation mail, sends this mail with detection script to client, and wherein, the monitoring script of media data comprises: media data sign ID.
Preferably, above-mentioned monitor server 50 can comprise: monitoring processor, for creating media data recording at e-mail messages table, and call monitoring script template, media identification territory in monitoring script template is replaced with to media data sign ID, generate monitoring script, wherein, media data recording comprises: media data sign ID.
Concrete, such scheme has been realized can be at the e-mail messages table (can be for carrying the mail advertisement information list of media data) of database, for new media data recording of current mail advertisement creation, and produce new unique media data sign ID.After getting media data and media data sign thereof, system starts to call monitoring script template, media identification territory is wherein replaced with to the media data sign ID of generation, for example, before then adding monitoring script the </body> of source code of the mail that carries media data (advertisement) to, thereby generate the mail that has carried monitoring script, finally call mail and send program, mail is sent.
Embodiment bis-:
Fig. 2 is according to the flow chart of the monitoring method of the media data of the embodiment of the present invention; Fig. 3 is according to the detail flowchart of the monitoring method of the media data of the embodiment of the present invention.
The method comprises the steps: as shown in Figure 2
Step S10, the mail of the implanted monitoring script of client, mail comprises: media data and media data sign ID.
Step S30, the operation of client monitors script, to gather the end message of client.Concrete, this step realizes client and opens mail in client, and the monitoring script that mail carries starts to carry out, for gathering the end message of client.
Step S50, client sends to data collection server by end message and media data sign ID.
Step S70, data collection server, according to end message and described media data sign ID, is determined the displaying number of times of media data.
In the above embodiments of the present application, owing to only having media data in mail accessed, the monitoring script in mail just can move, thereby realizes by receiving and move the monitoring script in mail, obtain the end message of client, determine the displaying number of times of media data simultaneously.The displaying number of times recording in such scheme is directly generated by client, therefore avoided browse request to be routed that server is intercepted and captured and problem that the display record of media data in mail is lost, solved correlation technique in using the process of mail push media data, the problem of displaying amount that cannot accurate statistics media data, and then realize the accuracy of the displaying amount that improves statistics media data.Simultaneously because end message can comprise the various parameter informations in client, thereby lay the first stone for accurate localizing objects audient.
Concrete, monitoring script in the above embodiments of the present application can adopt javascript code to realize, can for example, at the media data (advertisement) of mail, accessed opening while showing carry out, thereby carry out corresponding information gathering program, and the end message collecting is sent to data collection server.Preferably, in the above embodiments of the present application, can create unique media data sign ID for the media data of the Email that sends, using this media data sign ID in the middle of parameter is included in monitoring script.After monitoring script has designed, just added in the source code of mail advertisement, and mail server on probation sends mail.
What need detailed description herein is, the application adopts javascript to create monitoring script, because Javascript monitoring script can gather more client-side information than log analysis, therefore, the above embodiments of the present application preferably adopt monitoring script, rather than the mode of log analysis, can effectively improve data accuracy.Concrete, the end message sending after the execution of monitoring script and media data sign ID, received and resolved by data collection server, and final server will be added up displaying number of times, can client-side information be gathered and be stored simultaneously.
Concrete, from such scheme, step S10 in the above embodiments of the present application and step S30 have realized, after mail reception person opens the message body that carries media data, the code of monitoring script brings into operation, gather the various end messages of client, then end message (can inclusion information sign CookieID) identified to for example advertisement and identifier ID of ID(with media data) together be sent to data collection server.
Preferably, in above-mentioned each embodiment of the application, before the mail of the implanted monitoring script of step S10 client, method can also comprise the steps:
Step S101, the monitoring script of establishment media data, the monitoring script of media data comprises: media data sign ID.This step specific implementation be media data, for example advertisement creation monitoring script, identifies for example advertisement and identifier ID of ID(using media data) as parameter, be included in monitoring script.
Step S102, after monitoring script implantation mail, sends this mail with detection script to client.Concrete, this step has realized will monitor in script implantation mail advertisement source code, and send mail advertisement.
Preferably, in the above embodiments of the present application, the step that step S101 creates the monitoring script of media data can comprise the steps:
Step S1011 creates media data recording in e-mail messages table, and media data recording comprises: media data sign ID.
Step S1012, calls monitoring script template, and the media identification territory in monitoring script template is replaced with to media data sign ID, generates monitoring script.
Concrete, such scheme has been realized can be at the e-mail messages table (can be for carrying the mail advertisement information list of media data) of database, for new media data recording of current mail advertisement creation, and produce new unique media data sign ID.After getting media data and media data sign thereof, system starts to call monitoring script template, media identification territory is wherein replaced with to the media data sign ID of generation, for example, before then adding monitoring script the </body> of source code of the mail that carries media data (advertisement) to, thereby generate the mail that has carried monitoring script, finally call mail and send program, mail is sent.
In the above embodiments of the present application, in step S70, data collection server, according to end message and described media data sign ID, determines that the step of the displaying number of times of media data can comprise the steps:
Step S701, the message identification ID in reading terminals information.
Step S702, in media data information table, whether inquiry comprises the data pair of message identification ID in end message and media data sign ID, i.e. whether the pairing of current advertisement and identifier ID and current C ookieID exists.Wherein, the in the situation that of successful inquiring, enter step S703, in the situation that inquiry is failed, enter step S704.
Concrete, this step S702 realized by media data information table (for the data of medium Data Identification ID-CookieID to) check, whether the data of inquiry current media Data Identification ID-current information sign CookieID are to existing, whether the mail that namely checks current media Data Identification ID representative was opened by the user of current information sign CookieID representative, if existed, the mail that represents current media Data Identification ID representative is opened by the user of current information sign CookieID representative, enter step S703, otherwise, the mail that represents current media Data Identification ID representative was not opened by the user of current information sign CookieID representative, enter step S704.
Step S703, by the advertisement and identifier ID for example of the message identification ID(in end message) total displaying number of times cumulative 1 of corresponding media data.
Concrete, this step S703 can realize and need to for example,, in media data information table (advertisement and identifier tables of data), total displaying number of times of current media Data Identification ID be added to 1.
Step S704, is saved to media data information table by the message identification ID in end message and media data sign ID.This step has realized the paired data of current advertisement and identifier ID-current C ookieID being stored in together independent displaying in storehouse.
Step S705, and the advertisement and identifier ID for example of the message identification ID(in end message) total displaying number of times of corresponding media data is set to 1, is about to independently show that number of times adds 1.
Concrete, this step realizes can be by the data of current media Data Identification ID-current information sign CookieID to adding in media data information table (advertisement and identifier ID-CookieID tables of data), and in media data information table, the independent of current media Data Identification ID shown to number of times adds 1
Preferably, in the above embodiments of the present application, before step S701 obtains the message identification ID in end message, can also comprise following implementation step:
Whether step S7011, judge in end message inclusion information sign ID, monitors in client browser, whether there is message identification Cookie ID.
Wherein, the in the situation that of inclusion information sign ID, enter step S702, carry out in media data information table inquiry and whether comprise message identification ID in end message and the step of media data sign ID; In the situation that inclusion information does not identify ID, enter step S7012.
Concrete, this step has realized in the end message data that receive by data collection server inspection whether containing message identification CookieID, if had, performs step S702, otherwise proceeds to step S7012.
Step S7012, data collection server is implanted message identification ID in the end message of client.Implant information Cookie and message identification ID thereof.
Concrete, above-mentioned steps S7012 has realized, if inclusion information does not identify CookieID in the end message data that data collection server inspection receives, can implant end message Cookie to the browser of client, record its end message sign CookieID.
Step S7013, at the local message identification ID implanting that preserves of server.Above-mentioned steps has realized message identification CookieID has been added in Cookie storehouse together with the end message of client.
Concrete, above-mentioned steps S7013 has realized, by newly producing together with the end message of CookieID and the client receiving, be saved in cookie information storehouse, then the data that current media Data Identification ID-current information identified to CookieID are to adding in media data information table (advertisement and identifier ID-CookieID tables of data), and in media data information table, the independent of current media Data Identification ID shown to number of times adds 1.
It should be noted that, in the step shown in the flow chart of accompanying drawing, can in the computer system such as one group of computer executable instructions, carry out, and, although there is shown logical order in flow process, but in some cases, can carry out shown or described step with the order being different from herein.
Embodiment tri-:
Fig. 4 is according to the structural representation of the monitoring device of the media data of the embodiment of the present invention.As shown in Figure 4, the monitoring device of this media data can comprise: a receiver module 20, an operation module 40, a sending module 80 and are confirmed module 100.
Wherein, receiver module 20, for receiving the mail of implanted monitoring script, mail comprises: media data and media data sign ID; Operation module 40, for monitoring script operation, to gather the end message of client; Sending module 80, for sending to data collection server by end message and media data sign ID; Confirm module 100, for according to end message and described media data sign ID, determine the displaying number of times of media data.
In the above embodiments of the present application, owing to only having media data in mail accessed, the monitoring script in mail just can move, thereby realizes by receiving and move the monitoring script in mail, obtain the end message of client, determine the displaying number of times of media data simultaneously.The displaying number of times recording in such scheme is directly generated by client, therefore avoided browse request to be routed that server is intercepted and captured and problem that the display record of media data in mail is lost, solved correlation technique in using the process of mail push media data, the problem of displaying amount that cannot accurate statistics media data, and then realize the accuracy of the displaying amount that improves statistics media data.Simultaneously because end message can comprise the various parameter informations in client, thereby lay the first stone for accurate localizing objects audient.
Concrete, monitoring script in the above embodiments of the present application can adopt javascript code to realize, can for example, at the media data (advertisement) of mail, accessed opening while showing carry out, thereby carry out corresponding information gathering program, and the end message collecting is sent to data collection server.Preferably, in the above embodiments of the present application, can create unique media data sign ID for the media data of the Email that sends, using this media data sign ID in the middle of parameter is included in monitoring script.After monitoring script has designed, just added in the source code of mail advertisement, and mail server on probation sends mail.
What need detailed description herein is, the application adopts javascript to create monitoring script, because Javascript monitoring script can gather more client-side information than log analysis, therefore, the above embodiments of the present application preferably adopt monitoring script, rather than the mode of log analysis, can effectively improve data accuracy.Concrete, the end message sending after the execution of monitoring script and media data sign ID, received and resolved by data collection server, and final server will be added up displaying number of times, can client-side information be gathered and be stored simultaneously.
Concrete, from such scheme, in the above embodiments of the present application, after mail reception person opens the message body that carries media data, the code of monitoring script brings into operation, gather the various end messages of client, then end message (can inclusion information sign CookieID) identified to for example advertisement and identifier ID of ID(with media data) data to together be sent to data collection server.
Preferably, the device in above-described embodiment can also comprise: creation module, and for creating the monitoring script of media data, the monitoring script of media data comprises: media data sign ID; Sending module, for after monitoring script implantation mail, sends this mail with detection script to client.
Preferably, the creation module in above-described embodiment can comprise: sub-creation module, and for creating media data recording at e-mail messages table, media data recording comprises: media data sign ID; Calling module, for calling monitoring script template, replaces with media data sign ID by the media identification territory in monitoring script template, generates monitoring script.
As from the foregoing, by the present invention, can effectively solve browse request and be routed the problem that server is intercepted and captured, improve the accuracy of statistics, can gather abundanter client-side information, for advertiser better finds the target audience of oneself, provide Data support simultaneously.Meanwhile, because Javascript monitoring script is than log analysis, can gather more client-side information, therefore, the application adopts javascript monitoring script, rather than the mode of log analysis, can effectively improve data accuracy.
From above description, can find out, the present invention has realized following technique effect: the displaying number of times recording in such scheme is directly generated by client, therefore avoided browse request to be routed that server is intercepted and captured and problem that the display record of media data in mail is lost, solved correlation technique in using the process of mail push media data, the problem of displaying amount that cannot accurate statistics media data, and then realize the accuracy of the displaying amount that improves statistics media data.Simultaneously because end message can comprise the various parameter informations in client, thereby lay the first stone for accurate localizing objects audient.
As seen through the above description of the embodiments, those skilled in the art can be well understood to the mode that the application can add essential general hardware platform by software and realizes.Understanding based on such, the part that the application's technical scheme contributes to prior art in essence in other words can embody with the form of software product, this computer software product can be stored in storage medium, as ROM/RAM, magnetic disc, CD etc., comprise that some instructions are with so that a computer equipment (can be personal computer, server, or the network equipment etc.) carry out the method described in some part of each embodiment of the application or embodiment.
Each embodiment in this specification all adopts the mode of going forward one by one to describe, between each embodiment identical similar part mutually referring to, each embodiment stresses is the difference with other embodiment.Especially, for system embodiment, because it is substantially similar in appearance to embodiment of the method, so description is fairly simple, relevant part is referring to the part explanation of embodiment of the method.
The application can be used in numerous general or special purpose computingasystem environment or configuration.For example: personal computer, server computer, handheld device or portable set, plate equipment, multicomputer system, the system based on microprocessor, set top box, programmable consumer-elcetronics devices, network PC, minicom, mainframe computer, comprise distributed computing environment (DCE) of above any system or equipment etc.
Obviously, those skilled in the art should be understood that, above-mentioned each module of the present invention or each step can realize with general calculation element, they can concentrate on single calculation element, or be distributed on the network that a plurality of calculation elements form, alternatively, they can be realized with the executable program code of calculation element, thereby, they can be stored in storage device and be carried out by calculation element, or they are made into respectively to each integrated circuit modules, or a plurality of modules in them or step are made into single integrated circuit module to be realized.Like this, the present invention is not restricted to any specific hardware and software combination.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for a person skilled in the art, the present invention can have various modifications and variations.Within the spirit and principles in the present invention all, any modification of doing, be equal to replacement, improvement etc., within all should being included in protection scope of the present invention.
Claims (13)
1. a monitoring method for media data, is characterized in that, comprising:
The mail of the implanted monitoring script of client, described mail comprises: media data and media data sign ID;
Described in described client, monitor script operation, to gather the end message of described client;
Described client sends to data collection server by described end message and described media data sign ID;
Described data collection server, according to described end message and described media data sign ID, is determined the displaying number of times of described media data.
2. method according to claim 1, is characterized in that, described data collection server, according to the data pair of described end message and described media data sign ID, determines that the step of the displaying number of times of described media data comprises:
Read the message identification ID in described end message;
In described media data information table, whether inquiry comprises the data pair of message identification ID in described end message and described media data sign ID, wherein,
The in the situation that of successful inquiring, by the displaying number of times of media data corresponding to the message identification ID in described end message cumulative 1;
In inquiry, failed in the situation that, the message identification ID in described end message and described media data sign ID are saved to described media data information table, and the displaying number of times of media data corresponding to the message identification ID in described end message is set to 1.
3. method according to claim 2, is characterized in that, before the message identification ID in obtaining described end message, described method also comprises:
Judge and in described end message, whether comprise described message identification ID;
In the situation that comprising described message identification ID, enter in described media data information table inquiry and whether comprise message identification ID in described end message and the right step of data of described media data sign ID;
In the situation that not comprising described message identification ID, described data collection server is implanted described message identification ID in the end message of described client, and at the local described message identification ID implanting that preserves of described server.
4. method according to claim 3, is characterized in that, before the mail of the implanted monitoring script of client, described method also comprises:
The monitoring script that creates media data, the monitoring script of described media data comprises: described media data sign ID;
After described monitoring script is implanted to mail, send this mail with described detection script to described client.
5. method according to claim 4, is characterized in that, the step that creates the monitoring script of media data comprises:
In e-mail messages table, create media data recording, described media data recording comprises: described media data sign ID;
Call monitoring script template, the media identification territory in described monitoring script template is replaced with to described media data sign ID, generate monitoring script.
6. a monitoring system for media data, is characterized in that, comprising:
Client, for receiving the mail of implanted monitoring script, described mail comprises: media data and media data sign ID, in described monitoring script operation, after gathering the end message of described client, the authorization information of described end message and described media data sign ID formation is sent to data collection server;
Described data collection server, sets up communication relation with described client, for according to described end message and described media data sign ID, determines the displaying number of times of described media data.
7. system according to claim 6, is characterized in that, described data collection server comprises:
Reading device, for reading the message identification ID of described end message;
Processor, for whether comprise message identification ID in described end message and the data pair of described media data sign ID in the inquiry of described media data information table, wherein, the in the situation that of successful inquiring, media data corresponding to the message identification ID in described end message shown to number of times cumulative 1; In the situation that inquiry is failed, by the data of the message identification ID in described end message and described media data sign ID, to being saved to described media data information table, and media data corresponding to the message identification ID in described end message shows that number of times is set to 1.
8. system according to claim 7, is characterized in that, described data collection server also comprises:
Sub-processor, for judging whether described end message comprises described message identification ID; In the situation that comprising described message identification ID, enter in described media data information table inquiry and whether comprise message identification ID in described end message and the right step of data of described media data sign ID; In the situation that not comprising described message identification ID, described data collection server is implanted message identification ID in the end message of described client, and at the local message identification ID implanting that preserves of described server.
9. system according to claim 8, is characterized in that, described system also comprises:
Monitor server, for creating the monitoring script of media data, and after described monitoring script is implanted to mail, send this mail with described detection script to described client, wherein, the monitoring script of described media data comprises: described media data sign ID.
10. system according to claim 9, is characterized in that, described monitor server comprises:
Monitoring processor, for creating media data recording at e-mail messages table, and call monitoring script template, media identification territory in described monitoring script template is replaced with to described media data sign ID, generate monitoring script, wherein, described media data recording comprises: described media data sign ID.
The monitoring device of 11. 1 kinds of media datas, is characterized in that, comprising:
Receiver module, for receiving the mail of implanted monitoring script, described mail comprises: media data and media data sign ID;
Operation module, for described monitoring script operation, to gather the end message of described client;
Sending module, for sending to data collection server by described end message and described media data sign ID;
Determination module, for according to described end message and described media data sign ID, determines the displaying number of times of described media data.
12. devices according to claim 11, is characterized in that, described device also comprises:
Creation module, for creating the monitoring script of media data, the monitoring script of described media data comprises: described media data sign ID;
Sending module, for after described monitoring script is implanted to mail, sends this mail with described detection script to described client.
13. devices according to claim 12, is characterized in that, described creation module comprises:
Sub-creation module, for creating media data recording at e-mail messages table, described media data recording comprises: described media data sign ID;
Calling module, for calling monitoring script template, replaces with described media data sign ID by the media identification territory in described monitoring script template, generates monitoring script.
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| CN201310575232.5A CN103618639A (en) | 2013-11-15 | 2013-11-15 | Method, device and system for monitoring media data |
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